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August 2012
For immediate release: August 22, 2012
Contact: Jean Tate, 404-498-8035 or jean.tate@atl.frb.org

The inflation expectation of businesses in the Southeast for the coming year was 1.9 percent in August,
up from 1.7 percent in July, according to the Federal Reserve Bank of Atlanta’s most recent business
inflation expectations (BIE) survey. The survey was conducted August 13–17 with 169 firms responding
to questions about their business conditions, inflation outlook, and potential pricing pressures. The
results are summarized below.

EXPECTED CHANGE IN UNIT COSTS
Survey respondents indicated that, on average, they expect unit costs to rise 1.9
percent over the next 12 months. That number is up from 1.7 percent in July and
roughly on par with recent year-ahead inflation forecasts of private economists.
Inflation uncertainty was unchanged at 2.8 percent in August. Firms reported that
their unit costs rose 1.6 percent compared to this time last year, which is 0.1
percentage point higher than their assessment in July.

1.9%
1.7% in July

FACTORS INFLUENCING PRICE CHANGES
According to the businesses surveyed, firms continue to operate in an environment of below normal
sales levels and profit margins—both of which deteriorated slightly in August. Projecting ahead, firms
continue to anticipate little or moderate upward pressure coming from input costs over the next 12
months. Businesses' expectations for non-labor costs over the next year rose for the second consecutive
month in August. Expectations for labor costs also rose slightly. Respondents also anticipate that sales
levels and margin adjustments are both likely to have a modest upward influence on the prices they
charge in the coming year.
SPECIAL QUESTION
This month the Atlanta Fed asked businesses a special question aimed at gauging how firms perceive
their pricing power, a variation of a question put to the panel last October. Specifically, respondents
were presented with a hypothetical, unanticipated rise in unit costs and asked how much of that cost
hike they would likely pass along to their customers. The panel was randomly divided into two
groups—one was given a 2 percent unit cost increase and the other a 6 percent unit cost increase.
According to respondents, most of the unanticipated cost increase would translate to higher prices for
customers. On average, firms facing a 2 percent cost increase said they would pass about 1.3
percentage points on to their customers. For those facing a 6 percent cost hike, the pass-through, on
average, was a relatively comparable 3.8 percentage points.

How do your SALES LEVELS compare with sales levels during what you consider to be "normal" times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

June

16%

34%

33%

16%

2%

-23

July

16%

39%

30%

14%

2%

-27

August

17%

38%

31%

13%

2%

-28

How do your current PROFIT MARGINS compare with "normal" times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

June

12%

35%

42%

11%

1%

-23

July

15%

39%

39%

7%

0%

-30

August

17%

42%

31%

10%

0%

-33

Looking back, how do your UNIT COSTS compare with this time last year?
Down
(<-1%)

About
unchanged
(-1% to 1%)

Up somewhat
(1.1% to 3%)

Up moderately
(3.1% to 5%)

Up a lot
(>5%)

Average

June

8%

26%

51%

11%

4%

1.6%

July

6%

28%

54%

10%

3%

1.5%

August

5%

26%

57%

8%

5%

1.6%

Projecting ahead over the next 12 months, how do you think the following five common influences will
affect the prices of your products and/or services?
Strong
downward
influence

Moderate
downward
influence

Little/no
influence

Moderate
upward
influence

Strong
upward
influence

Diffusion
Index†

June

0%

1%

42%

54%

4%

30

July

0%

3%

46%

46%

5%

27

August

2%

0%

40%

54%

4%

29

June

0%

4%

29%

60%

7%

35

July

0%

3%

30%

54%

12%

38

August

0%

2%

26%

58%

14%

42

June

1%

17%

68%

14%

1%

-2

July

0%

20%

69%

9%

1%

-4

August

0%

19%

64%

16%

1%

-1

June

2%

14%

53%

30%

1%

7

July

1%

11%

62%

25%

2%

8

Labor Costs

Non-Labor Costs

Productivity

Margin Adjustments

August
15% a special question
55%
26%
1%
5
This month
the Atlanta 2%
Fed asked businesses
aimed at gauging
how firms perceive
their pricing
power, a variation of a question put to the panel last October. Specifically, respondents were presented with a
June

3%

18%

48%

30%

2%

5

July

1%

21%

49%

26%

2%

3

August

4%

21%

42%

29%

4%

5

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to unit
costs over the next 12 months.
Down
(<-1%)

About
Up
Up
unchanged somewhat moderately
(-1% to 1%) (1.1% to 3%) (3.1% to 5%)

Up a lot
(>5%)

Average

Median

Mode

Variance

June

9%

30%

37%

16%

8%

1.7%

1.6%

1.5%

2.9%

July

8%

31%

38%

14%

9%

1.7%

1.6%

1.5%

2.8%

August

8%

27%

38%

18%

9%

1.9%

1.8%

1.8%

2.8%

Special
Survey respondents were randomly assigned one of the following questions.
Question:
Number of
responses

Average

Median

Mode

Variance

Total
What effect would an unanticipated Retail and wholesale trade
2 percent rise in unit costs have on
Manufacturing
your prices?
Other

87

1.3%

1.5%

2.0%

0.8%

15

1.7%

2.0%

2.5%

1.0%

18

1.2%

1.3%

1.5%

0.7%

54

1.3%

1.0%

2.0%

0.8%

Total
What effect would an unanticipated Retail and wholesale trade
6 percent rise in unit costs have on
Manufacturing
your prices?
Other

82

3.8%

4.0%

3.0%

4.4%

14

4.3%

4.0%

4.0%

3.4%

17

4.1%

4.0%

4.0%

2.8%

51

3.6%

3.5%

0.0%

5.2%

Industry

Note: Percentages may not sum to 100% due to rounding.
*The diffusion index is calculated as an average response such that each response of much less is assigned a value of –100, somewhat less is
assigned a value of –50, about normal 0, somewhat greater 50, and much greater 100. Therefore, a positive index value implies that the indicator
is greater, on average, and a negative index value implies that the indicator is lower, on average.
†The diffusion index is calculated such that each response of strong downward influence is assigned a value of –100, moderate downward
influence is assigned a value of –50, little/no influence 0, moderate upward influence 50, and strong upward influence 100. Therefore, a
positive index value indicates that overall prices are being influenced upwards, on average, and a negative index value indicates that prices are
being influenced downwards, on average.