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November 2012
For immediate release: November 21, 2012
Contact: Jean Tate, 404-498-8035 or jean.tate@atl.frb.org

The inflation expectations of businesses in the Southeast for the coming year rose to 2.1 percent in
November, up from 1.8 percent in October, according to the Federal Reserve Bank of Atlanta’s most
recent business inflation expectations (BIE) survey. The survey was conducted November 12–16 with
198 firms responding to questions about their business conditions, inflation outlook, and potential
pricing pressures. The results are summarized below.

EXPECTED CHANGE IN UNIT COSTS
Respondents indicated that, on average, they expect unit costs to rise 2.1 percent
over the next 12 months. This number is up from 1.8 percent in October,
reflecting the largest month-over-month increase since the series began in
October 2011. That is roughly in line with the recent year-ahead inflation
forecasts of private economists. Inflation uncertainty increased by 0.1 percentage
point to 2.6 percent in November. Firms also reported that, compared to this time
from 1.8% in October last year, their unit costs were up 1.7 percent.

2.1%

FACTORS INFLUENCING PRICE CHANGES
Both sales levels and margins held steady this month after some deterioration in October. Projecting
ahead, firms continue to anticipate little or moderate upward pressure coming from input costs over
the next 12 months. However, their expectations for price increases resulting from labor costs over the
next year rose in November, with the average likelihood of moderate to strong upward pressure in
labor costs rising from 58 percent to 62 percent. In comparison to their assessment in October, firms
indicated that sales levels are now more likely to put downward pressure on prices over the next 12
months.
SPECIAL QUESTION
The November special question sought to measure firms’ year-ahead sales expectation and their
uncertainty with regard to this expectation. On average, respondents projected sales levels to rise 1.2
percent over the next 12 months. Firms’ sales forecast uncertainty was 2.8 percent (measured by the
average respondent’s variance). When examining the data by sector, expectations varied widely, with
manufacturers indicating the highest average year-ahead sales level expectation (1.8 percent).

How do your SALES LEVELS compare with sales levels during what you consider to be “normal” times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

September

12%

38%

35%

15%

1%

-23

October

15%

45%

27%

12%

1%

-30

November

17%

42%

29%

11%

2%

-30

How do your current PROFIT MARGINS compare with “normal” times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

September

13%

41%

34%

11%

1%

-28

October

19%

42%

31%

8%

1%

-35

November

15%

45%

34%

6%

1%

-33

Looking back, how do your UNIT COSTS compare with this time last year?
Down
(<-1%)

About
unchanged
(-1% to 1%)

Up somewhat
(1.1% to 3%)

Up moderately
(3.1% to 5%)

Up a lot
(>5%)

Average

September

10%

29%

50%

10%

2%

1.3%

October

8%

29%

53%

7%

4%

1.4%

November

7%

23%

56%

11%

4%

1.7%

Projecting ahead over the next 12 months, how do you think the following five common influences will
affect the prices of your products and/or services?
Strong
downward
influence

Moderate
downward
influence

Little/no
influence

Moderate
upward
influence

Strong
upward
influence

Diffusion
Index†

September

0%

2%

42%

50%

6%

29

October

0%

2%

39%

56%

2%

29

November

0%

2%

36%

53%

9%

34

September

0%

2%

24%

60%

14%

43

October

1%

1%

23%

61%

14%

43

November

0%

2%

22%

63%

13%

43

September

1%

18%

65%

15%

1%

-1

October

0%

16%

67%

15%

1%

0

November

0%

17%

64%

17%

1%

1

Labor Costs

Non-Labor Costs

Productivity

Margin Adjustments
September

2%

13%

57%

28%

0%

6

October

1%

16%

56%

26%

1%

5

November

2%

13%

54%

28%

3%

9

September

1%

21%

43%

34%

2%

8

October

2%

17%

46%

32%

3%

8

November

3%

24%

45%

24%

3%

1

Sales Levels

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to unit costs over the next 12
months.
Down
(<-1%)

About
unchanged
(-1% to 1%)

Up
somewhat
(1.1% to 3%)

Up
moderately
(3.1% to 5%)

Up a lot
(>5%)

Average

Median

Mode

Variance

September

8%

29%

40%

16%

7%

1.7%

1.7%

1.6%

2.6%

October

6%

29%

40%

16%

8%

1.8%

1.8%

1.7%

2.5%

November

6%

23%

41%

20%

10%

2.1%

2.0%

1.9%

2.6%

Special Question:

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to
SALES LEVELS over the next 12 months.
Sales levels up
very
significantly
(>5%)

Mean

Median

Mode

Variance

12%

6%

1.1%

1.1%

1.3%

2.7%

9%

4%

0.5%

0.4%

0.1%

2.8%

27%

14%

3%

1.0%

1.0%

1.0%

2.5%

Sales levels
down
(<-1%)

Sales levels
about
unchanged
(-1% to 1%)

Construction and Real Estate (34)

17%

35%

29%

Finance and Insurance (20)

24%

42%

23%

General Services (15)

11%

45%

Sales levels Sales levels up
up somewhat
significantly
(3.1% to 5%)
(1.1% to 3%)

Manufacturing (34)

16%

24%

26%

18%

15%

1.8%

1.8%

2.2%

2.9%

Retail & Wholesale Trade (42)

18%

25%

30%

18%

10%

1.5%

1.5%

1.4%

3.2%

Other (52)

12%

32%

33%

15%

8%

1.5%

1.5%

1.3%

2.7%

All Respondents (197)

16%

32%

29%

15%

8%

1.2%

1.2%

1.1%

2.8%

Note: Percentages may not sum to 100% due to rounding.
*The diffusion index is calculated as an average response such that each response of much less is assigned a value of –100, somewhat less is assigned a value
of –50, about normal 0, somewhat greater 50, and much greater 100. Therefore, a positive index value implies that the indicator is greater, on average,
and a negative index value implies that the indicator is lower, on average.
†The diffusion index is calculated such that each response of strong downward influence is assigned a value of –100, moderate downward influence is
assigned a value of –50, little/no influence 0, moderate upward influence 50, and strong upward influence 100. Therefore, a positive index value indicates
that overall prices are being influenced upwards, on average, and a negative index value indicates that prices are being influenced downwards, on average.