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April 2012
For immediate release: April 16, 2012
Contact: Jean Tate, 404-498-8035 or jean.tate@atl.frb.org

The inflation expectations of businesses in the Southeast for the coming year rose to 2.1 percent in
April, up from 2.0 percent in March, according to the Federal Reserve Bank of Atlanta’s most recent
business inflation survey. The survey was conducted April 9–13 with 165 firms responding to questions
about their business conditions, inflation outlook, and potential pricing pressures. The results are
summarized below.

EXPECTED CHANGE IN UNIT COSTS
Survey respondents indicated that, on average, they expect unit costs to rise 2.1
percent over the next 12 months. That number is up from 2.0 percent in March
and comparable to recent year-ahead inflation forecasts of private economists.
Inflation uncertainty rose from 2.4 percent in March to 2.7 percent in April. Firms
also reported that their unit costs had risen 1.9 percent compared to this time last
year, which is 0.1 percentage point higher than their assessment in March.

2.1%

from 2.0% in March

FACTORS INFLUENCING PRICE CHANGES
According to the businesses surveyed, firms are still operating in an environment of below normal sales
and depressed margins. Looking forward, firms' expectations for non-labor costs rose in April, with 57
percent predicting a moderate upward influence on prices coming from materials and other non-labor
costs over the next year. Eighteen percent predicted a strong upward influence from those costs—the
highest percentage since the survey was launched in October 2011. Firms anticipate labor costs will put
little or only moderate upward pressure on prices in the year ahead. Respondents also anticipate that
their sales, margin adjustments, and productivity are likely to have a small, though positive, influence
on prices in the coming year.
SPECIAL QUESTION
During the first month of each quarter, the Atlanta Fed will ask a special question aimed at measuring
firms' inflation expectations and inflation uncertainty over the longer term. On average, survey
respondents in April project unit costs to rise by 3.0 percent per year over the next five to 10 years,
which is 0.1 percentage point higher in February, the previous time the question was asked. Firms'
uncertainty about the future path of inflation declined to 2.6 percent from 2.8 percent in February
(measured by the average respondent's variance).

How do your SALES LEVELS compare with sales levels during what you consider to be "normal" times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

February

18%

37%

31%

14%

1%

-28

March

18%

29%

31%

21%

1%

-21

April

17%

36%

27%

18%

2%

-23

How do your current PROFIT MARGINS compare with "normal" times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

February

17%

44%

32%

8%

0%

-35

March

14%

42%

32%

11%

0%

-30

April

19%

36%

36%

9%

0%

-32

Looking back, how do your UNIT COSTS compare with this time last year?
Down
(<-1%)
7%

About
unchanged
21%

Up somewhat
(1.1%52%
to 3%)

Up moderately
(3.1%16%
to 5%)

Up a lot
(>5%)
4%

Average

March

6%

23%

55%

12%

5%

1.8%

April

3%

24%

56%

12%

6%

1.9%

February

1.8%

Projecting ahead over the next 12 months, how do you think the following five common influences will
affect the prices of your products and/or services?
Strong
downward
influence

Moderate
downward
influence

Little/no
influence

Moderate
upward
influence

Strong
upward
influence

Diffusion
Index†

February

0%

1%

48%

49%

2%

26

March

0%

4%

37%

53%

6%

30

April

0%

1%

43%

52%

4%

29

February

0%

2%

24%

62%

12%

42

March

0%

3%

27%

57%

13%

39

April

0%

0%

24%

57%

18%

47

February

0%

15%

67%

18%

1%

2

March

0%

20%

64%

14%

2%

-1

April

0%

15%

66%

16%

2%

2

February

0%

17%

56%

27%

0%

5

March

1%

11%

63%

26%

0%

7

April

2%

13%

57%

26%

2%

6

February

2%

18%

45%

32%

4%

9

March

1%

15%

45%

36%

2%

11

April

1%

19%

46%

32%

2%

7

Labor Costs

Non-Labor Costs

Productivity

Margin Adjustments

Sales Levels

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to unit
costs over the next 12 months.
Down
(<-1%)

About
Up
Up
unchanged somewhat moderately
(-1% to 1%) (1.1% to 3%) (3.1% to 5%)

Up a lot
(>5%)

Average

Median

Mode

Variance

February

7%

29%

38%

16%

10%

1.9

1.8

1.8

2.8

March

6%

25%

42%

17%

9%

2.0

2.0

1.9

2.4

April

5%

27%

37%

20%

10%

2.1

2.0

2.0

2.7

Special Projecting ahead, to the best of your ability, please assign a percent likelihood to the following
Question: changes to unit costs per year over the next FIVE TO 10 years.
Number of
responses

Down
(<-1%)

About
Up
Up
unchanged somewhat moderately
(-1% to 1%) (1.1% to 3%) (3.1% to 5%)

Up a lot
(>5%)

Average

Median

Mode

Variance

February (89)

4%

11%

38%

29%

17%

2.9

2.9

2.9

2.8

April (152)

4%

12%

36%

30%

18%

3.0

3.0

2.9

2.6

Note: Percentages may not sum to 100% due to rounding.
*The diffusion index is calculated as an average response such that each response of much less is assigned a value of –100, somewhat less is assigned
a value of –50, about normal 0, somewhat greater 50, and much greater 100. Therefore, a positive index value implies that the indicator is greater,
on average, and a negative index value implies that the indicator is lower, on average.
†The diffusion index is calculated such that each response of strong downward influence is assigned a value of –100, moderate downward influence
is assigned a value of –50, little/no influence 0, moderate upward influence 50, and strong upward influence 100. Therefore, a positive index
value indicates that overall prices are being influenced upwards, on average, and a negative index value indicates that prices are being influenced
downwards, on average.