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October 2012
For immediate release: October 26, 2012
Contact: Jean Tate, 404-498-8035 or jean.tate@atl.frb.org

The inflation expectations of businesses in the Southeast for the coming year was 1.8 percent in
October, up from 1.7 percent in September, according to the Federal Reserve Bank of Atlanta’s most
recent business inflation expectations (BIE) survey. The survey was conducted October 15–19 with 196
firms responding to questions about their business conditions, inflation outlook, and potential pricing
pressures. The results are summarized below.

EXPECTED CHANGE IN UNIT COSTS
Respondents indicated that, on average, they expect unit costs to rise 1.8 percent
over the next 12 months. That number is up slightly from 1.7 percent in
September and is somewhat below recent year-ahead inflation forecasts of private
economists. Inflation uncertainty declined by 0.1 percentage point to 2.5 percent
in October, its second consecutive monthly decline. Firms also reported that,
compared to this time last year, their unit costs were up 1.4 percent. That falls
from 1.7% in September below respondents' October 2011 year-ahead expectation of 1.9 percent.

1.8%

FACTORS INFLUENCING PRICE CHANGES
After some improvement in sales levels and margins last month, both factors deteriorated in October.
Projecting ahead, firms continue to anticipate little or moderate upward pressure coming from input
costs over the next 12 months. Businesses' expectations for the price influence from both labor and nonlabor costs over the next year held steady in October. Respondents also anticipate that margin
adjustments and sales levels are likely to have a small upward influence on prices over the coming
year.
SPECIAL QUESTION
Each quarter, the Atlanta Fed asks businesses a special question aimed at measuring firms' inflation
expectations and inflation uncertainty over the longer term. This month, respondents projected unit
costs to rise by 2.9 percent per year over the next five to 10 years. Firms' uncertainty about the future
path of inflation was 2.7 percent (measured by the average respondent's variance). That figure roughly
mirrors the uncertainty (variance) in the distribution of firms' year-ahead inflation predictions.

How do your SALES LEVELS compare with sales levels during what you consider to be "normal" times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

August

17%

38%

31%

13%

2%

-28

September

12%

38%

35%

15%

1%

-23

October

15%

45%

27%

12%

1%

-30

How do your current PROFIT MARGINS compare with "normal" times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
Index*

August

17%

42%

31%

10%

0%

-33

September

13%

41%

34%

11%

1%

-28

October

19%

42%

31%

8%

1%

-35

Up a lot
(>5%)

Average

Looking back, how do your UNIT COSTS compare with this time last year?
Down
(<-1%)

About
unchanged
(-1% to 1%)

Up somewhat
(1.1% to 3%)

Up moderately
(3.1% to 5%)

August

5%

26%

57%

8%

5%

1.6%

September

10%

29%

50%

10%

2%

1.3%

October

8%

29%

53%

7%

4%

1.4%

Projecting ahead over the next 12 months, how do you think the following five common influences will
affect the prices of your products and/or services?
Strong
downward
influence

Moderate
downward
influence

Little/no
influence

Moderate
upward
influence

Strong
upward
influence

Diffusion
Index†

Labor Costs
August

2%

0%

40%

54%

4%

29

September

0%

2%

42%

50%

6%

29

October

0%

2%

39%

56%

2%

29

Non-Labor Costs
August

0%

2%

26%

58%

14%

42

September

0%

2%

24%

60%

14%

43

October

1%

1%

23%

61%

14%

43

August

0%

19%

64%

16%

1%

-1

September

1%

18%

65%

15%

1%

-1

October

0%

16%

67%

15%

1%

0

August

2%

15%

55%

26%

1%

5

September

2%

13%

57%

28%

0%

6

October

1%

16%

56%

26%

1%

5

August

4%

21%

42%

29%

4%

5

September

1%

21%

43%

34%

2%

8

October

2%

17%

46%

32%

3%

8

Productivity

Margin Adjustments

Sales Levels

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to unit costs over
the next 12 months.
Down
(<-1%)

About
Up
Up
unchanged somewhat
moderately
(-1% to 1%) (1.1% to 3%) (3.1% to 5%)

Up a lot
(>5%)

Average

Median

Mode

Variance

August

8%

27%

38%

18%

9%

1.9%

1.8%

1.8%

2.8%

September

8%

29%

40%

16%

7%

1.7%

1.7%

1.6%

2.6%

October

6%

29%

40%

16%

8%

1.8%

1.8%

1.7%

2.5%

Special Question: Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes
to unit costs per year over the next FIVE TO 10 years.
Month (and number
of responses)

Unit costs down
(<-1%)

Unit costs
about
unchanged
(-1% to 1%)

Unit costs up
somewhat
(1.1% to 3%)

Unit costs up
significantly
(3.1% to 5%)

Unit costs up
very
significantly
(>5%)

Average

Median

Mode

Variance

February (89)

4%

11%

38%

29%

17%

2.9%

2.9%

2.9%

2.8%

April (152)

4%

12%

36%

30%

18%

3.0%

3.0%

2.9%

2.6%

July (153)

4%

15%

36%

26%

19%

2.8%

2.9%

3.0%

2.9%

October (196)

4%

13%

36%

30%

17%

2.9%

2.9%

2.9%

2.7%

Note: Percentages may not sum to 100% due to rounding.
*The diffusion index is calculated as an average response such that each response of much less is assigned a value of –100, somewhat less is assigned a value of
–50, about normal 0, somewhat greater 50, and much greater 100. Therefore, a positive index value implies that the indicator is greater, on average, and a
negative index value implies that the indicator is lower, on average.
†The diffusion index is calculated such that each response of strong downward influence is assigned a value of –100, moderate downward influence is assigned
a value of –50, little/no influence 0, moderate upward influence 50, and strong upward influence 100. Therefore, a positive index value indicates that
overall prices are being influenced upwards, on average, and a negative index value indicates that prices are being influenced downwards, on average.