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BIE July 2014
Atlanta Fed Survey of Business Inflation Expectations
For immediate release: July 16, 2014
Contact: Jean Tate, 404-498-8035 or jean.tate@atl.frb.org
The year-ahead inflation expectations of businesses were 1.9 percent in July, according to the Federal
Reserve Bank of Atlanta’s most recent business inflation expectations (BIE) survey. The survey was
conducted July 7–11 with 237 firms responding to questions about their business conditions, inflation
outlook, and potential pricing pressures. The results are summarized below.

Year-ahead inflation expectations and current conditions
Respondents indicated that, on average, they expect unit costs to rise 1.9 percent over the next 12 months.
Inflation uncertainty was virtually unchanged at 2.3 percent. Firms also report that, compared to this time
last year, their unit costs are up 1.8 percent. Respondents’ sales levels compared to what they consider
“normal” conditions worsened somewhat, with approximately 54 percent of respondents indicating
current sales levels are at or above normal. However, profit margins showed slight improvement, with
roughly 49 percent of respondents indicating their profit margins are at or above normal, compared to 44
percent in June.

Quarterly question: Long-term inflation expectations
Over the long term, that is, per year over the next five to 10 years, respondents expect unit costs to
increase 2.8 percent, on average, nearly unchanged from the April reading of 2.7 percent.
Respondents’ uncertainty (variance) regarding this expectation fell to 2.3 percent, down two-tenths of
a percent from April.

Special question: Firms’ planning horizons
The question assessed which horizon was most useful for firms when planning for or forecasting changes
in six commonly considered variables: capital investment, prices, unit costs, sales revenue, profit margins,
and hiring. Respondents could choose horizons ranging from “less than one month” to “more than 12
months.” They were also given the option to indicate that they do not plan for or forecast a given variable
or were simply unsure about their most useful horizon.
Please see page 3 for a breakdown of the results.

For more information and interactive charts, visit the BIE survey site at www.frbatlanta.org/research/inflationproject/bie/.

Monthly Questions
Year-Ahead Inflation Expectations and Uncertainty
(percent)

3.5
3.0
2.5

2.3

2.0

1.9

1.5
Uncertainty

1.0

Year-ahead inflation expectations

0.5
0.0
Jan-13

Apr-13

Jul-13

Oct-13

Jan-14

Apr-14

Jul-14

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

Sales Levels and Profit Margins
Compared to Normal Times

Year-over-Year Unit Costs
(percent)

(diffusion index, 0+ = greater than normal times)

5
0
-5
-10
-15
-20
-25
-30
-35
-40
-45

3.5
Sales levels
Profit margins
-21

3.0
2.5
1.8

2.0
1.5

-25

1.0
0.5

Jan-13

Apr-13

Jul-13

Oct-13

Jan-14

Apr-14

Jul-14

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

0.0
Jan-13

Apr-13

Jul-13

Oct-13

Jan-14

Apr-14

Jul-14

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

Quarterly Question
Long-Term Inflation Expectations and Uncertainty
(percent, per year over the next five to 10 years)

3.5
3.0

2.8

2.5

2.3

2.0
1.5
Long-term Inflation Expectations

1.0

Uncertainty

0.5
0.0
Jan-13

Apr-13

Jul-13

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

Oct-13

Jan-14

Apr-14

Jul-14

Special Question
Most Useful Planning/Forecasting Horizon
percent of responses

40

Prices

Profit margins

Revenue

Investment

Hiring

Unit costs

35
30
25
20
15
10
5
0
Less than 1 1 month
month

3 months

6 months 12 months More than
12 months

Source: Atlanta Fed Business Inflation Expectations (BIE) Survey

All are
equally
useful

Fiscal year I don't use
this
variable

Unsure

How do your SALES LEVELS compare with sales levels during what you consider to be “normal” times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
index*

May

12%

34%

33%

20%

1%

-18

June

11%

32%

38%

19%

0%

-17

July

13%

33%

38%

16%

0%

-21

How do your current PROFIT MARGINS compare with “normal” times?
Much less

Somewhat
less

About normal

Somewhat
greater

Much
greater

Diffusion
index*

May

12%

41%

36%

11%

0%

-26

June

10%

46%

31%

13%

0%

-27

July

11%

41%

36%

12%

1%

-25

Up a lot
(>5%)

Mean

Looking back, how do your UNIT COSTS compare with this time last year?
Down
(<-1%)

About
unchanged
(-1% to 1%)

May

2%

22%

64%

9%

3%

1.8%

June

2%

22%

61%

10%

5%

1.9%

July

3%

20%

61%

12%

3%

1.8%

Up somewhat Up moderately
(1.1% to 3%)
(3.1% to 5%)

Projecting ahead, to the best of your ability, please assign a percent likelihood to the following changes to unit
costs over the next 12 months.

May

Down
(<-1%)

About
unchanged
(-1% to 1%)

Up
somewhat
(1.1% to 3%)

Up
moderately
(3.1% to 5%)

Up a lot
(>5%)

Mean
(Variance)

6%

26%

42%

19%

7%

1.9% (2.4%)

June

5%

24%

45%

18%

8%

2.0% (2.4%)

July

5%

26%

44%

17%

8%

1.9% (2.3%)

Quarterly Question: Projecting ahead, to the best of your ability, please assign a percent likelihood to
the following changes to unit costs per year over the next FIVE TO 10 years.
Unit costs
down
(<-1%)

Unit costs
about
unchanged
(-1% to 1%)

Unit costs up
somewhat
(1.1% to 3%)

Unit costs up
significantly
(3.1% to 5%)

Unit costs up
very
significantly
(>5%)

Mean

April (152)

4%

12%

36%

30%

18%

3.0% (2.6%)

July (153)

4%

15%

36%

26%

19%

2.8% (2.9%)

October (196)

4%

13%

36%

30%

17%

2.9% (2.7%)

January (196)

3%

12%

32%

28%

23%

3.0% (2.5%)

April (189)

4%

12%

38%

26%

20%

2.9% (2.2%)

July (209)

4%

14%

37%

28%

15%

2.8% (2.4%)

October (216)

4%

15%

45%

26%

11%

2.7% (2.4%)

January (208)

4%

20%

43%

21%

11%

2.8% (2.3%)

April (181)

3%

16%

42%

30%

8%

2.7% (2.5%)

July (223)

4%

19%

35%

26%

14%

2.8% (2.3%)

Month
(number of responses)

Note: Percentages may not sum to 100 due to rounding.
*The diffusion index is calculated as an average response such that each response of much less is assigned a value of –100;
somewhat less is assigned a value of –50; about normal, 0; somewhat greater, 50; and much greater, 100. Therefore, a positive
index value implies that the indicator is greater, on average, and a negative index value implies that the indicator is lower, on
average.