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Frequently Asked Questions for the Privacy Regulation

December 2001

Contents
A.

Financial institutions, products, and services
that are covered under the Privacy Rule (q. 1-5)

B.

Individuals who are entitled to receive notices (q. 1-5)

C.

Delivering your privacy notices (q. 1-9)

D.

Providing notices to joint account holders (q. 1-5)

E.

Complying with the opt out provisions for
joint account holders (q. 1-4)

F.

Delivering opt out notices and providing consumers
with a reasonable opportunity to opt out (q. 1-7)

G.

Complying with the limitations on redisclosure
and reuse of nonpublic personal information (q. 1-7)

H.

Complying with the limitation on disclosing
account numbers (q. 1-2)

I.

Disclosing nonpublic personal information under the exceptions
to the notice and opt out provisions (q. 1-12)

J.

Complying with the exception to the opt out provisions
for joint marketing arrangements (q. 1-5)

i

Staff of the Board of Governors of the Federal Reserve System has
developed the following Frequently Asked Questions (FAQs) to assist
financial institutions in complying with the privacy provisions of the
Gramm-Leach-Bliley Act (GLB Act) and the Board’s Regulation P. These
FAQs illustrate how select provisions of the regulation apply to specific
situations a financial institution may confront. However, they do not
necessarily address all provisions that may apply to any given situation.
Additionally, this staff guidance addresses a financial institution’s
obligations only under sections 502-509 of the GLB Act and Regulation P
and does not address the applicability of the Fair Credit Reporting Act or
any other federal or state law that may pertain to the questions and answers.
Staff may supplement or revise these FAQs as necessary or appropriate in
light of further questions and experience.

iii

A.

Financial institutions, products, and services that are covered
under the Privacy Rule

A.1. Q.

Who must comply with the Privacy Rule?

A.
Any financial institution that provides financial products or
services to consumers must comply with the privacy provisions of Title V of
the Gramm-Leach-Bliley Act (“GLB Act”) (15 U.S.C. §§ 6801-09) and the
Privacy Rule. Under the banking agencies’ rules,1 you are a financial
institution if you engage in an activity that is financial in nature or incidental
to a financial activity, as described in § 4(k) of the Bank Holding Company
Act of 1956 (“BHC Act”) (12 U.S.C. § 1843(k)). For purposes of the
banking agencies’ rules, activities “described in § 4(k) of the BHC Act”
include the activities specifically listed in § 4(k) and any additional activities
the Board, in consultation with the Secretary of the Treasury, determines to
be financial in nature or incidental to a financial activity in accordance with
§ 4(k).
Section 225.86 of the Board’s Regulation Y lists or otherwise
references the activities that are financial in nature as of the date of these
FAQs. See 12 C.F.R. 225.86. Note, however, that additional activities the
Board authorizes in the future, such as activities approved by Board order,
may not necessarily be listed at § 225.86.
Authorized financial activities as of the date of these FAQs
include but are not limited to the following:
• Lending, exchanging, transferring, investing for others, or
safeguarding money or securities;
• Insuring, guaranteeing, or indemnifying against loss, harm,
damage, illness, disability, or death, or providing and issuing
annuities, either as principal, agent, or broker; and
• Providing financial advice, underwriting, dealing in, or making a
market in securities.
1

The scope of the privacy regulation promulgated by the Federal Trade Commission (“FTC”) is more
limited than that of the other agencies. Under the FTC’s privacy regulation, financial institution means
“any institution the business of which is engaging in financial activities as described in § 4(k) of the Bank
Holding Company Act of 1956.” See 16 C.F.R. 313.3(k)(1). Moreover, an institution is not a financial
institution unless it is significantly engaged in financial activities. Id. In addition, the FTC’s regulation
does not automatically apply to institutions significantly engaged in activities that the Board determines,
after November 12, 1999, to be financial in nature. See 16 C.F.R. 313.18(a)(2).

1

You have consumers if you provide your financial products or
services to individuals to be used primarily for their personal, family, or
household purposes.
Additionally, the Privacy Rule restricts the use and disclosure
of nonpublic personal information obtained from a nonaffiliated financial
institution, as discussed below.
A.2. Q.
I am a small financial institution with no affiliates. I do not
disclose information about my customers or consumers to anyone, except as
permitted by an exception under §§ 216.14 and 216.15 of the Privacy Rule. 2
Does the Privacy Rule apply to a small operation like mine?
A.
Yes. You have responsibilities under the Privacy Rule
regardless of your size, affiliate relationships, or information collection and
disclosure practices. The Privacy Rule is focused not only on regulating the
disclosure of financial information about customers and consumers, but also
on requiring each financial institution to provide initial and annual notices of
its policies to its customers. You may, however, provide notice in a
simplified form, as illustrated by the notice described in § 216.6(c)(5).
A.3. Q.
I provide trust services. In this capacity, I serve as the trustee
of trusts whose beneficiaries are individuals. Does the Privacy Rule apply to
my trust operations?
A.
When you act as a trustee, you have a relationship with the
trust. Because the trust itself is not an individual, it is not a consumer under
the Privacy Rule. Even if the grantor and all the beneficiaries are
individuals, neither the grantor nor any of the beneficiaries are your
consumers solely because of their relationship to the trust. If, for example,
the trust requires you, as trustee, to transfer money to a beneficiary, you
provide that financial service to the trust rather than the individual who is the
beneficiary. In other words, grantors and beneficiaries of a trust are not your
consumers unless they directly obtain a financial product and service from
you for their personal, family, or household purposes. Accordingly, you do
not have any obligations under the Privacy Rule with respect to the trust.
Your duties as a fiduciary, however, may require you to maintain the
2

All subsequent section references are to the Privacy Rule unless otherwise noted.

2

confidentiality of information about the trust, its grantor, and its
beneficiaries.
A.4. Q.
I act as a custodian for Individual Retirement Arrangements
(“IRAs”). Are the individuals who own the IRAs my customers?
A.
Yes. An individual who establishes an IRA account for which
you act as a custodian has obtained a financial product or service that is to be
used primarily for personal, family, or household purposes; therefore, he or
she is a consumer. When an individual selects you to act as custodian for his
or her IRA, the individual enters into a continuing relationship with you and
becomes your customer under the Privacy Rule. By contrast, an individual
who is a participant or a beneficiary of an employee benefit plan that you
sponsor or for which you act as trustee or fiduciary is not your customer
because your relationship in that case is with the plan.
A.5. Q.
I am a tax return preparer and I understand that I may be
subject to the Privacy Rule concerning the disclosure of my clients’
nonpublic personal information. However, I also am subject to section 7216
of the Internal Revenue Code, which restricts the use and disclosure of my
customers’ federal tax return information. Do the privacy provisions of the
GLB Act and the Privacy Rule supersede the restrictions in section 7216?
May I now disclose my customers’ federal income tax return information
after I provide them with the proper notices and give my customers a
reasonable opportunity to opt out?
A.
No. The Privacy Rule does not supersede the restrictions in
section 7216. The GLB Act and the Agencies’ implementing regulations do
not authorize a financial institution to disclose nonpublic personal
information in a way that is prohibited by some other law. Therefore, you
may not avoid the restrictions of section 7216 by providing your customers
with an opt out notice and a reasonable opportunity to opt out.
B.

Individuals who are entitled to receive notices

B.1. Q.
Why does the Privacy Rule sometimes refer to consumers and
other times to customers? Aren’t customers also consumers?
A.
All customers are consumers, but not all consumers are
customers.
3

A consumer is an individual who obtains a financial product or
service from you that is primarily for personal, family, or household
purposes. A financial product or service includes the evaluation or
brokerage of information collected in connection with a request or
application, such as a bank’s review of loan application materials to
determine whether an applicant qualifies for a loan. A customer is a type of
consumer, namely, an individual who has an ongoing relationship with you
under which you provide a financial product or service. Note that neither a
business nor an individual who obtains a financial product or service for
business purposes is a consumer or a customer under the Privacy Rule.
The rule distinguishes consumers from customers because your
responsibilities to provide notices to consumers and to customers differ in
several respects.
• You must give all your customers initial privacy notices.
• You must give initial notices (or short form notices) to consumers
who are not your customers only if you intend to disclose nonpublic
personal information about those consumers to nonaffiliated third
parties (unless an exception in §§ 216.14 or 216.15 applies such that
no initial notice is required prior to the disclosure).
• You must give annual privacy notices to your customers as long as
they remain your customers.
• You are never required to send annual notices to consumers who
are not your customers.
It is important to remember that all consumers are entitled to
the same protection from disclosures of nonpublic personal information
under this regulation regardless of whether they are customers. You
therefore must not disclose the nonpublic personal information of any
consumer or any customer to any nonaffiliated third party outside of the
exceptions in §§ 216.13 – 216.15 unless you provide a privacy notice and a
reasonable opportunity to opt out, and the consumer or customer does not
opt out.
B.2. Q.
I occasionally make business loans to sole proprietors. Do I
have to provide them with a privacy notice?

4

A.
Although a sole proprietor is an individual, if the sole proprietor
obtains a loan from you for business purposes he or she is not a “consumer”
for purposes of the Privacy Rule. Therefore, you do not have to provide any
privacy notices to the sole proprietor.
B.3. Q.
Is a guarantor or an endorser of a consumer loan considered my
consumer or customer?
A.
A guarantor or endorser of a consumer loan is your customer
because the individual assumes secondary liability on the loan he or she
guarantees or endorses and thereby receives an extension of credit from you.
You may, however, treat the primary borrower and the guarantor or endorser
as joint account holders. As a result, you may deliver a single privacy notice
to the joint account holders in accordance with § 216.9(g). If you disclose
information to nonaffiliated third parties outside of the exceptions in
§§ 216.13 – 216.15, you must also provide the primary borrower and the
guarantor/endorser with an opportunity to opt out. You may deliver a single
opt out notice to the joint account holders under § 216.7(d).
B.4. Q.
Non-U.S.-resident consumers conduct business at my U.S.
offices. Do the privacy regulations apply in cases where consumers live in
another country?
A.
Yes. The privacy regulations apply to all United States offices
of entities for which the federal financial institution regulators have primary
supervisory authority, regardless of where the consumer lives.
B.5. Q.

Is a person who only browses my web site my consumer?

A.
No. The person does not obtain a financial product or service
from you merely by browsing your web site.

C.

Delivering your privacy notices

C.1. Q.
I issue credit cards to consumers. Very often, I take credit card
applications by telephone and approve them within minutes. My customers
wish to begin using their new accounts right away. When must I deliver
initial notices in these cases?

5

A.
You cannot deliver your privacy notice solely by explaining it
over the telephone. However, you may provide an initial notice within a
reasonable time after establishing a customer relationship if (i) providing it
when you establish that relationship would substantially delay the
customer’s transaction, and (ii) the customer agrees to a later delivery. In
the case of approving a credit card application by telephone, waiting until
you have time to mail the notice would substantially delay the customer’s
use of a new credit account. As long as your new customer agrees to receive
the notice later, you may deliver it within a reasonable time after
establishing the customer relationship.
Notwithstanding that exception, delayed delivery of an initial
notice does not alter the restrictions on disclosing nonpublic personal
information. That is, if you delay delivering your initial notice to a
customer, you may not disclose that customer’s nonpublic personal
information to any nonaffiliated third party (except as permitted by the
exceptions under §§ 216.14 and 216.15) before you provide the notices and
a reasonable opportunity to opt out, in accordance with §§ 216.7 and 216.10.
C.2. Q.
I am a financial institution with several subsidiaries. Must each
affiliated financial institution issue a separate privacy notice? If affiliated
financial institutions are permitted to combine their notices, how may we
identify them in the notice?
A.
You and your subsidiaries may share common privacy policies
and practices and you may combine your respective privacy notices into a
joint notice. However, any joint notice must be accurate as to each
institution, must be clear and conspicuous, and must identify which
institutions it covers.
You do not have to list each financial institution by its
particular legal name. Instead, if each institution shares the “ABC” name,
then the joint notice could state that it applies to “all institutions with the
ABC name” or “in the ABC family of companies.” Conversely, if an
affiliated institution does not have ABC in its name, then your notice must
separately identify that institution.
C.3. Q.
My privacy notice must identify “categories” of nonpublic
personal information I collect and categories of affiliates and nonaffiliated

6

third parties with which I share that information. How detailed do the
categories need to be?
A.
The Privacy Rule does not require your privacy notices to
describe in detail the information you collect or disclose. Moreover, you are
not required to identify by name parties to whom you may make disclosures.
Rather, you may describe the types, or categories, of information you collect
and disclose, and the types of third parties to whom you disclose the
information. These categories must be representative of your policies and
practices. Because the examples in the rule that describe categories of
information and parties to whom you disclose information are not exclusive,
you may describe the items in § 216.6(a)(1)-(9) that apply to you by using
other reasonably understandable language that informs a consumer about
your privacy policies and practices. You also may use different language
and may provide additional detail as appropriate to explain your policies and
practices to your consumers. In addition, the Privacy Rule requires you to
address only those items that apply to you. Your initial notice must
accurately describe your policies and procedures as of the time you provide
the notice to a consumer or customer. A notice also may be accurate even if
it reflects anticipated as well as current policies and practices.
C.4. Q.

Won’t my annual notice look just like my initial notice?

A.
The initial and annual notices may be identical because the
required contents for your initial notice are the same as those for your annual
notice. You must, of course, incorporate any revisions you make to your
privacy policy into your annual notice.
Your annual notice, like your initial notice, must describe any
right of consumers to opt out of disclosures you may make and must
describe how consumers may opt out. If the only opt out method you allow
is for consumers to send you a specific opt out form, then you must include
that form with your initial and annual notices.
C.5. Q.
After I provide an initial privacy notice to my customer, the
Privacy Rule requires me to deliver privacy notices to that customer not less
than annually during the continuation of the customer relationship. What
does “annually” mean?
A.

“Annually” means at least once in any period of
7

12 consecutive months during which a customer relationship exists. If you
use the calendar year as your notice period, you have the flexibility to give
the first annual notice to a customer at any point in the calendar year
following the year in which the customer relationship is established.
Thereafter, you are expected to provide annual notices on a consistent basis.
Any period of more than 12 consecutive months between annual notices
should have an appropriate business justification.
C.6. Q.
Can I combine my privacy notice with other consumer
disclosures, such as those under the Truth in Lending Act (Regulation Z) or
the Truth in Savings Act (Regulation DD)?
A.
The Privacy Rule does not prohibit you from combining your
privacy notices with other information. However, you still must comply
with all applicable requirements, such as those governing form, content, and
delivery of notices. For example, if you combine your privacy notice with a
disclosure under Regulation Z or Regulation DD, each component of the
combined notice/disclosure must comply with the “clear and conspicuous”
requirements in the regulation governing that component.
C.7. Q.
I do not disclose any nonpublic personal information about my
customers to any affiliates or nonaffiliated third parties, except under the
conditions described in §§ 216.14 and 216.15 (exceptions to notice and opt
out requirements). What aspects of my privacy policies and practices must
my notice address?
A.
In this case, you may use a simplified notice. A simplified
notice is sufficient if it:
• Describes the categories of nonpublic personal information you
collect;
• States the fact that you do not share nonpublic personal
information about your customers or former customers to affiliates
or nonaffiliated third parties, except as authorized by law; and
• Describes your policies and practices for protecting the
confidentiality and security of consumers’ nonpublic personal
information (under § 501(b) of the GLB Act).
C.8. Q.
I own and operate several ATMs. Many consumers who use
them are not my customers. I disclose to nonaffiliated third parties
8

nonpublic personal information about those consumers other than as
permitted by the exceptions in §§ 216.14 or 216.15, so I must provide them
with the required notices when they use my ATMs. But ATM screens are
very small. Am I required to purchase machines with screens large enough
to hold my privacy policy? Must I make consumers click through dozens of
tiny screens of information?
A.
Neither new machines nor multiple screens are necessary. You
must provide an opt out notice, as required under § 216.7. This notice must
state that you disclose nonpublic personal information about the consumer to
nonaffiliated third parties, state that the consumer has a right to opt out of
that disclosure, and provide a reasonable opportunity for the consumer to opt
out (such as by requiring the consumer to decide whether to opt out as a
necessary part of the transaction). § 216.10(a)(3)(iii). In addition to the opt
out notice, you must provide an initial privacy notice. For consumers who
are not your customers, you may provide a short-form initial notice with an
opt out notice. § 216.6(d). This short-form notice must state that your
privacy policy is available upon request and it must describe a reasonable
means for the consumer to get your privacy notice. As with any privacy
notice, the opt out notice and the short-form initial notice must be clear,
conspicuous, and accurate. These notices must be delivered in a manner so
that the consumer can agree to receive the notices electronically, such as by
acknowledging receipt of the notices as a necessary step to completing the
transaction at the ATM. § 216.9(a).
C.9. Q.
I am a small bank. I want to offer credit cards to my customers,
but I am too small to handle a credit card operation. Instead, I contract with
others to help me. When my customer indicates an interest in getting a
credit card, I supply an application form. That form makes clear that the
lender is a large bank (“Large Bank”). I am not affiliated with the Large
Bank. The customer sends the completed form directly to the Large Bank,
so that I do not “collect” the application information within the meaning of
§ 216.3(c). The Large Bank issues the credit card for approved applicants,
with its name on the back. My name and logo are prominent on the front of
the credit card. Who must provide the initial privacy notice?
A.
When a financial institution makes a consumer loan, as the
Large Bank does in this case, it has a customer relationship with that
consumer. The Large Bank, therefore, must provide an initial privacy notice
and must provide annual notices as long as the credit card relationship
9

continues. You are not required to send any new notices to your customers
because you do not appear to be providing any financial product or service
to them in connection with this credit card product.

D.

Providing notices to joint account holders

D.1. Q.
I have two depositors who hold one account jointly. The
depositors share the same address. When notice is required, may I mail just
one privacy notice?
A.
Yes, you may mail one notice to two or more joint account
holders at the same address. § 216.9(g).
D.2. Q.

What if those same account holders have different addresses?

A.
You still may mail one notice to all accountholders jointly at
one account holder’s address. § 216.9(g).
D.3. Q.
One account holder, A, maintains with me a single account and
a joint account with another consumer, X. What are my obligations to send
privacy notices to A and X? Can I satisfy the initial privacy notice
requirement by sending just one notice?
A.
In some cases, one notice may be sufficient. For example, if A
and X open the joint account first and A subsequently opens an individual
account, you need not provide an additional initial notice to A if the most
recent notice you provided to A as part of the joint account is accurate as to
the individual account. § 216.4(d). If A already has an individual account
with you but X becomes your customer at the time the joint account is
opened, you must provide an initial notice to X with respect to the joint
account. § 216.4(a). However, you may deliver the initial notice either to A
or to X by providing one notice to those consumers jointly. § 216.9(g). For
example, you may deliver one notice addressed to both A and X. You
subsequently may satisfy the annual and revised notice requirements by
sending one notice regarding the joint account either to A or X.
D.4. Q.
One depositor, A, has two different joint accounts, one with X
and the other with Y. When annual or revised notices are required as to both
accounts, how many notices must I provide?

10

A.
Annual and revised notices pertaining to each of the joint
accounts may be provided either to A or to both of the other account holders
respectively. Thus, one notice to A is sufficient, as long as the notice is
accurate as to both accounts. § 216.9(g). The Privacy Rule does not require
you to mail two identical notices to A, one for each account.
However, you must neither disclose to X that A has a joint
account with Y nor disclose to Y that A has a joint account with X, unless
these facts are publicly available. The fact that a consumer is a financial
institution’s customer is nonpublic personal information, unless you have a
reasonable basis to believe that the customer relationship is a matter of
public record.
D.5. Q.
Assume the same facts as Question D.4. What if the two joint
account holders with A, X and Y, have different addresses?
A.
You still may provide one notice to A. However, in any
communications with X and Y, you must not disclose to X the fact that A
has a joint account with Y, nor may you disclose to Y that A has a joint
account with X, unless you have a reasonable basis to believe this
information is publicly available.

E.

Complying with the opt out provisions for joint account holders

E.1. Q.
I have two depositors who hold one account jointly. Must I
deliver a separate opt out notice to each account holder and allow each of
them to opt out individually? Suppose I mail only one opt out notice for that
account, and one of the joint holders checks “I opt out” and returns it to me.
To whom does the opt out decision apply?
A.
You may deliver either a single opt out notice to one of the
account holders or a separate notice to each account holder. In either case,
the notice must permit one joint account holder to opt out on behalf of all
holders of the account. So long as your notice fulfills this requirement, you
also may permit joint account holders to opt out individually.
The answer to your second question depends upon how you
have designed your opt out notice. Your notice must permit one joint
11

account holder to opt out on behalf of all holders of that account. However,
you have several ways to do this. For example, your notice may contain one
box that, when checked, will result in an opt out by the person checking the
box and all other individuals on the account. Alternatively, the opt out
notice may provide boxes that enable each individual on the account to opt
out separately, as well as a box that permits one account holder to opt out on
behalf of everyone on the account.
With either option your opt out notice must clearly and
conspicuously describe how each applicable opt out selection will be treated.
For example, the opt out selection for all account holders should disclose
that the customer making that selection is opting out for all account holders
with respect to information concerning that joint account. Similarly, the
“individual” opt out selection should explain that the selection applies only
to the customer making the selection.
If you already are disclosing nonpublic personal information
because you did not receive an opt out direction after sending your initial
notice, each joint account holder still may choose to opt out at a later date.
You must abide by any subsequent opt out decision as soon as reasonably
practicable after you receive it, and you must not delay complying with one
individual account holder’s opt out direction until the remaining account
holder(s) opt out.
Once a consumer opts out, whether during the initial opt out
period or subsequently, you must not share the consumer’s nonpublic
personal information to which the opt out applies unless and until the
consumer subsequently revokes his or her opt out direction. § 216.7(g)(1).
E.2. Q.
I allow joint account holders X and Y to make independent opt
out elections. For opt outs, I use reply forms with check-off boxes. Must I
mail two opt out response forms for one joint account?
A. No, only one is necessary. However, you must allow each account
holder a reasonable amount of time to opt out before disclosing any
nonpublic personal information about him or her. For example, suppose you
normally allow each consumer thirty days to opt out, and you immediately
receive an opt out instruction from X but not from Y. You still must allow
Y the standard thirty days to opt out before you may disclose any nonpublic
personal information relating to the joint account. You may disclose
12

nonpublic personal information about Y if Y does not opt out within the
reasonable opt out period, but only to the extent such a disclosure would not
reveal nonpublic personal information about X.
E.3. Q.
I allow joint account holders to make independent opt out
elections. May I require each account holder to opt out in a separate
response?
A.
No. You must allow both account holders a reasonable
opportunity to opt out in one response, such as one opt out form or in one
call to your toll-free opt out line.
E.4. Q.
I allow joint account holders, X and Y, to make independent opt
out elections. Suppose that X opted out, but Y did not respond. What
nonpublic personal information about X and Y may I disclose?
A.
Because X has opted out, you must not disclose any nonpublic
personal information about X, except as permitted by an exception at
§§ 216.13, 216.14, or 216.15. In addition, you must not disclose nonpublic
personal information about Y except as permitted by an exception if the
disclosure of that information also would disclose nonpublic personal
information about X.
For example, suppose that X and Y are married, share the same
surname, reside at the same address, and jointly hold a savings account with
you. You may disclose nonpublic personal information relating to that
account about Y, such as the average monthly balance in the account, as
long as that disclosure does not include any nonpublic personal information
about X. Furthermore, you must not disclose the fact that Y holds the joint
account together with X.

F.

Delivering opt out notices and providing consumers with a
reasonable opportunity to opt out of disclosures

F.1. Q.
Must I provide opt out notices if I do not disclose nonpublic
personal information to nonaffiliated third parties, except as permitted under
one of the exceptions under §§ 216.13, 216.14, or 216.15?

13

A.
No. If you disclose nonpublic personal information only under
one or more of those exceptions, you need not provide any opt out notices.
Nonetheless, be aware that if you disclose nonpublic personal information
under § 216.13, then you must provide an initial notice that includes a
separate statement that describes that disclosure. Also, you must provide an
annual notice to your customers regardless of your disclosure policies and
practices. § 216.5.
F.2. Q.
What are some reasonable means of allowing consumers an
opportunity to opt out?
A.
You may provide various opt out methods that are reasonable,
depending on the circumstances surrounding the financial product or service.
For example, for new customers who open credit card accounts, you may
deliver a form with a check-off box that they can check and return to you. If
you use this method, you must deliver the check-off form with your opt out
notice. You also may provide a toll-free telephone number that consumers
can call to opt out. §§ 216.7(a)(2)(ii), 216.10(a)(3)(i).
The Privacy Rule provides that you may require a consumer to
opt out through a specific means if that means is reasonable for that
particular consumer. § 216.7(a)(2)(iv). For example, you may require a
consumer who has agreed to the electronic delivery of notices to opt out by
using a process available on your web site if that consumer uses your web
site to access financial products or services. You also may require a
consumer who conducts an isolated transaction at your branch, ATM, or
office in person to decide whether to opt out as a necessary part of
completing the transaction and to use the means you specify to effect his or
her opt out direction. § 216.10(a)(3)(iii).
Note that you may allow any consumer to opt out by e-mail or
by using a process available on your web site, but you may not require the
consumer to use an electronic method if the consumer has not agreed to
electronic delivery of notices. Under these circumstances, you must provide
other reasonable methods for the consumer to opt out.
No particular method described in an example in the Privacy
Rule is strictly required and there may be other reasonable methods for
allowing a consumer to opt out of disclosures. Some methods to opt out,
however, are unreasonable. For instance, you must not require consumers to
14

write their own letters to opt out as the only opt out method.
§ 216.7(a)(2)(iii)(A).
F.3. Q.
If I allow my customers to mail a form to indicate their opt out
election, am I required to provide my customers with a postage-paid
envelope so they can mail the form back?
A.
No. You are not required to provide an individual with a
postage-paid envelope to meet the requirement that you provide a reasonable
means for consumers to opt out.
F.4. Q.
In our initial and annual notices, our bank would like to provide
a tear-off opt out form and our privacy policies on the front and back of a
single sheet of paper. Is this permissible?
A.
Yes, provided the opt out form may be detached without
removing text from your privacy policy. However, if by detaching the opt
out form the customer removes text from the privacy policy, the practice
may violate § 216.9(e). This section requires a financial institution to
provide its privacy notices in a form in which a customer can retain them or
obtain them later. If the customer would remove text from your privacy
policy by detaching the opt out notice, then you should either redesign the
privacy notice or have procedures in place to provide a customer with the
complete text of your privacy notice upon request.
F.5. Q.
I provide consumer credit cards. I would like to disclose to
nonaffiliated third parties different types of nonpublic personal information
about my customers, such as their addresses and their account information.
The nonaffiliated third parties are not financial institutions with which I have
a joint agreement. I realize that I must allow my customers to opt out of all
these disclosures, but may I give them the choice to opt out of disclosures of
certain categories of information as well as all categories of information to
nonaffiliated third parties?
A.
Yes. You must allow your customers to opt out of all these
disclosures to nonaffiliated third parties. Additionally, you may allow your
customers to choose to opt out of some types of disclosures, rather than
simply all of those disclosures. For example, you may allow your customers
to opt out of disclosures of account information and provide a separate

15

opportunity for customers to opt out of disclosures of their addresses.
§ 216.10(c).
F.6. Q.
I make consumer loans. I would like to disclose my customer
list to nonaffiliated clothing retailers and to nonaffiliated automobile dealers.
These nonaffiliated third parties are not financial institutions with which I
have a joint agreement. I realize that I must allow my customers to opt out
of all these disclosures. But may I also give them the choice to opt out of
disclosures to certain kinds of nonaffiliated third parties without having to
opt out of disclosures to all kinds of third parties?
A.
Yes. You must allow your customers to opt out of all these
disclosures. Additionally, you may allow your customers to choose to opt
out of disclosures to some kinds of nonaffiliated third parties instead of
simply all of those parties. For example, you may allow your customers to
opt out of disclosures to clothing retailers and allow a separate opportunity
for the same customers to opt out of disclosures to automobile dealers.
F.7. Q.
We deliver opt out notices by mail and allow our new
customers 30 days to opt out before we begin sharing their information with
nonaffiliated third parties. Section 216.7(e) provides that a financial
institution must comply with a consumer’s opt out direction as soon as
reasonably practicable after the financial institution receives it. It may take
our bank up to five weeks to process an opt out direction. If we mail a new
customer a privacy and opt out notice on September 1 and we receive the
customer’s opt out direction on September 15, may we share that
individual’s nonpublic personal information between September 15 and
October 22 — the date by which we can process the opt out?
A.
No. Because your question concerns a new customer rather
than an existing one, the standard in § 216.10(a)(1) rather than that in
§ 216.7(e) applies. Section 216.10(a)(1) of the Privacy Rule provides that a
financial institution may not share a consumer’s nonpublic personal
information unless the institution has given the consumer an initial privacy
notice, an opt out notice, and a reasonable opportunity to opt out, and the
consumer has not opted out. If your customer opts out at any point within
the 30-day period in your example, then you would not be able to disclose
that individual’s information to nonaffiliated third parties unless the
customer subsequently revoked the opt out direction. § 216.7(g)(1).

16

Section 216.7(e) applies only where the financial institution is
already lawfully disclosing nonpublic personal information of existing
customers or consumers to nonaffiliated third parties. Because the Privacy
Rule permits consumers to opt out at any time, § 216.7(e) provides an
institution with a reasonable period of time to process an existing
consumer’s opt out election before the institution must cease disclosing the
consumer’s information. The institution must process the opt out election as
soon as reasonably practicable. For example, following the 30-day period
that you provide initially for your customers to opt out, you may disclose the
nonpublic personal information of those individuals who have not exercised
their right to opt out. However, you must honor any subsequent opt out
election by any of those customers “as soon as reasonably practicable.”
G.

Complying with the limitations on redisclosure and reuse of
nonpublic personal information
I. Nonpublic personal information disclosed under an exception

I am a consumer lender, but a nonaffiliated third party (“Servicer”)
services my loans. I disclose nonpublic personal information to the Servicer
under an exception for that purpose. I have the following questions.
G.1. Q.
I disclose nonpublic personal information about my customers
to the Servicer so the Servicer can process transactions that the customers
have requested. May the Servicer disclose the information it collects from
me about my customers to a retail merchant that is not affiliated with me?
A.
Generally, no. When the Servicer receives nonpublic personal
information about your customers under an exception to the notice and opt
out provisions, such as in connection with servicing your loans, the
Servicer’s use and disclosure of that information is limited. The Servicer
must not disclose any nonpublic personal information to a retail merchant
not affiliated with you unless the Servicer may do so under an applicable
exception in §§ 216.14 or 216.15. For example, the Servicer may not
provide information about your customers to the retail merchant for
marketing purposes.
G.2. Q.
May the Servicer disclose the nonpublic personal information
to my affiliate?

17

A.
Yes. The Privacy Rule explicitly provides that the Servicer
may disclose the information to your affiliate. § 216.11(c)(1).
G.3. Q.
affiliate?

May the Servicer disclose the information to the Servicer’s

A.
Yes, but the Servicer’s affiliate may disclose and use the
information only as the Servicer could disclose and use it. § 216.11(c)(2).
The Servicer’s affiliate therefore may use the information to service your
loans. The affiliate also may disclose the information under an applicable
exception in §§ 216.14 or 216.15 in the ordinary course of business to carry
out the activity covered by the exception under which the Servicer received
the information.
II. Nonpublic personal information disclosed outside of an exception
I am a consumer lender and am affiliated with a property insurer. In
my privacy notices I inform consumers that I disclose nonpublic personal
information to my affiliated insurance company. My privacy notice also
states that, if a consumer does not opt out, I may disclose nonpublic personal
information about the consumer to nonfinancial companies, such as retailers.
Among the nonaffiliated third parties to whom I disclose information
are an automobile dealer and a residential plumbing company. The
plumbing company is affiliated with a company that sells air conditioning
products and services.
I have the following questions about disclosing information about
consumers who do not opt out.
G.4. Q.
I disclose information about my customers who do not opt out
to a residential plumbing company. Can the plumbing company use the
information for marketing purposes?
A.
Yes. This is permissible because you disclosed nonpublic
personal information to the plumbing company in accordance with the notice
and opt out provisions of the GLB Act. § 502(a)-(b) of the Act, codified at
15 U.S.C. § 6802(a)-(b). In other words, you disclosed information about a
consumer consistent with your privacy notice and the consumer’s choice not
to opt out.
18

As illustrated in the following questions and answers, when the
plumbing company receives from you nonpublic personal information about
a consumer who has not elected to opt out, the company is free to use the
information for marketing or other purposes. However, the plumbing
company may disclose the nonpublic personal information it receives from
you only if such a disclosure is consistent with the restrictions on disclosure
of the information described in your privacy policy. § 216.11(d). The
plumbing company therefore is required to honor any subsequent opt out
elections made by consumers pursuant to your privacy policy and
accordingly must have a mechanism through which it can monitor and
implement subsequent opt out elections you receive.
G.5. Q.
One of my affiliates sells insurance. May the plumbing
company, who received my customers’ information outside an exception,
disclose that information to my affiliated insurer?
A.
Yes. The Privacy Rule explicitly provides that the plumbing
company may disclose the information to your affiliate. § 216.11(d)(1).
G.6. Q.
I disclosed information to the plumbing company outside an
exception. The plumbing company is affiliated with an air conditioning
company. The air conditioning company is not affiliated with me. May the
plumbing company disclose my consumers’ nonpublic personal information
to that air conditioning company?
A.
Yes. The Privacy Rule permits a party that receives nonpublic
personal information outside of an exception to disclose that information to
its affiliates. In this case, therefore, the plumbing company may disclose the
information to its affiliated air conditioning company. However, the
affiliated air conditioning company may, in turn, disclose the information
only to the extent that the plumbing company may, consistent with your
privacy notice. § 216.11(d)(2).
G.7. Q.
I disclosed information to the plumbing company outside an
exception. May the plumbing company disclose my consumers’ nonpublic
personal information to a nonaffiliated automobile parts retailer?
A.
Yes. The Privacy Rule permits a party that receives nonpublic
personal information outside of an exception to disclose that information to
19

another nonaffiliated third party, provided that it would be lawful for the
original financial institution to make that disclosure directly to that party.
Under your privacy notice, it would be lawful for you to disclose nonpublic
personal information about those consumers who chose not to opt out to the
automobile parts retailer. § 216.11(d)(3). However, the plumbing company
could not disclose nonpublic personal information obtained from you to
other nonaffiliated retailers if your privacy policy would not permit such
disclosures.
H.

Complying with the limitation on disclosing account numbers

H.1. Q.
I am a depository institution. I transform my customers’
account numbers into encrypted forms that can be used solely to identify
those customers. I enter into an arrangement with a third party
telemarketing firm whereby I disclose my customers’ names, telephone
numbers, and encrypted identifying numbers. The third party telemarketing
firm uses that information to market products (other than products I offer) to
those customers. For those customers who agree to purchase the products,
the third party telemarketing firm submits their encrypted identifying
numbers to me, and I decrypt them into account numbers. At the end of this
process, am I permitted to disclose the customers’ actual account numbers to
the third party telemarketing firm so that the telemarketing firm can initiate
the charges to the customers’ accounts?
A.
No. Section 216.12 generally prohibits you from disclosing
credit card, deposit, or other transaction account numbers “for use in
telemarketing, direct mail marketing, or other marketing through electronic
mail to the consumer.” Accordingly, you must not provide your customers’
account numbers to the third party telemarketing firm “for use in
telemarketing.”
The primary reason a marketer seeks access to a customer’s
account number is to allow the marketer to initiate a charge to the
customer’s account as part of the transaction. Section 216.12 prohibits you
from disclosing customer transaction account numbers to the third party
telemarketing firm to initiate a charge to a customer’s account even after a
customer accepts the product. Moreover, the general exceptions for notice
and opt out under §§ 216.14 and 216.15, including the exception for
disclosing information with the consent or at the direction of the consumer,

20

do not apply to disclosures of account numbers for use in marketing that are
prohibited by § 216.12.
Section 216.12 provides only three exceptions. A financial
institution may disclose its customers’ account numbers to: (i) a consumer
reporting agency; (ii) its agent to market the institution’s own products or
services, provided that the agent is not authorized to directly initiate charges
to the account; or (iii) another participant in a private label credit card or an
affinity or similar program involving the institution. Because none of these
exceptions applies in your case, you must not provide your customers’
account numbers to a third party telemarketing firm so that it can initiate the
charges to the customers’ accounts.
H.2. Q.
I would like to enter into an arrangement with a nonaffiliated
insurance agency that markets its products to my customers through direct
mail solicitations. The proposed arrangement contemplates that I would
disclose a customer’s account number to the insurance agency’s affiliate.
The affiliate then would use the account number to debit the purchase price
from my customer’s account in response to these solicitations. The
affiliate’s only role in the arrangement would be initiating the charges. Does
the Privacy Rule allow me to disclose a customer’s account number to the
insurance agency’s affiliate under these circumstances?
A.
No. The Privacy Rule prohibits you from disclosing your customers’
account numbers to any nonaffiliated third party for use in marketing.
§ 216.12(a). Although the affiliate in your hypothetical does not distribute
marketing materials but only initiates charges, its conduct of that activity is
an integral part of your marketing arrangement with the insurance company.
The disclosure of a customer’s account number to the insurance company’s
affiliate under these circumstances therefore would be a disclosure for use in
marketing that violates the Privacy Rule.
I.

Disclosing nonpublic personal information under the exceptions
to the notice and opt out provisions

I.1. Q.
I offer consumer checking accounts. I notify my customers
that, among other things, I make disclosures as permitted by law. Merchants
sometimes call me and ask whether a particular consumer’s checking
account has sufficient funds to cover a check to the merchant. How does the
Privacy Rule apply to my response to the merchant’s question?
21

A.
The Privacy Rule allows you to disclose nonpublic personal
information about your consumers without providing them a reasonable
opportunity to opt out under certain circumstances. These exceptions to the
opt out requirement are described at §§ 216.13 – 216.15 of the Privacy Rule.
For example, you do not need to allow your customer to opt out of a
disclosure made in connection with processing or clearing checks
(§ 216.14(b)(2)(vi)(A)) or for the purposes of preventing actual or potential
fraud, unauthorized transactions, claims, or other liability
(§ 216.15(a)(2)(ii)). Therefore, if you have notified your customer that you
make disclosures as permitted by law, you may disclose whether your
customer’s checking account has sufficient funds to cover a check,
regardless of whether or not the customer has exercised his or her opt out
rights.
Be aware of the possibility that the caller may be attempting to
obtain information about your customer through false or fraudulent
statements to you. Toward this end, you must ensure that you respond to the
caller in accordance with the controls you have implemented as part of your
information security program, as required by the applicable provisions of the
banking agencies’ Interagency Guidelines Establishing Standards for
Safeguarding Customer Information (the “security guidelines”). See
66 Fed. Reg. 8616 (February 1, 2001).
I.2. Q.
While we may confirm funds availability to a merchant where
our customer seeks to pay for merchandise with a check under the
exceptions in §§ 216.14 and 216.15, may we confirm funds availability to an
individual who is not a merchant for the same purpose? For instance, if our
customer wants to use a check to purchase a used car from an individual
seller, may we respond to the seller’s request about the availability of funds
in the customer’s account under these exceptions?
A.
Whether or not someone is a “merchant” is not material to
determining if you may disclose customer information pursuant to the
exceptions in §§ 216.14 and 216.15. You should determine whether the
third party to whom you intend to disclose information actually is involved
in carrying out a financial transaction that is requested or authorized by your
customer. Check verification is permitted under the exceptions to the notice
and opt out provisions, such as in connection with processing or clearing a

22

check under § 216.14(b)(2)(vi)(A), and under § 216.15(a)(2)(ii) to protect
against or prevent actual or potential fraud or unauthorized transactions.
As discussed in the answer above, if you make such a
disclosure you should take appropriate measures to ensure that the individual
inquiring has a legitimate need for the information and is not engaging in an
attempt to obtain customer information fraudulently. Concerns about
properly safeguarding customer information are heightened in a situation in
which you disclose nonpublic personal information to an individual rather
than to a known merchant.
I.3. Q.
I offer consumer checking accounts. I notify my customers
that, among other things, I make disclosures as permitted by law. My
checking account customers deposit checks made payable to my customer
but drawn on a financial institution unaffiliated with me. My practice is to
write my customer’s account number on the back of the deposited check to
facilitate its processing. The check itself then goes to the maker’s financial
institution, with my customer’s account number on the check. Is this a
disclosure of nonpublic personal information that would be subject to opt out
requirements or the prohibition against sharing account numbers?
A.
No. The opt out provisions do not apply to disclosures in
connection with servicing or processing a financial product or service that a
consumer requests or authorizes. Nor do they apply to disclosures that are
required, or are a usual, appropriate, or acceptable method in connection
with settling, processing, clearing, transferring, reconciling or collecting
amounts charged, debited or otherwise paid. §§ 216.14(a),
216.14(b)(2)(vi)(A). Also, because the account number is added to the
check solely for use in processing the check and is not used in connection
with marketing by a third party, this disclosure is not prohibited by the ban
on disclosing account numbers for marketing purposes. § 216.12.
I.4. Q.
I made a loan to a consumer who defaulted. In trying to collect
the bad loan, I wish to learn information to locate the defaulting borrower. I
believe that a financial institution unaffiliated with me may have some
helpful information about the borrower. If I were to ask that institution for
information, I would disclose nonpublic personal information, such as the
fact that I have a loan to a particular consumer. I previously notified my
borrower that, among other things, I make disclosures as permitted by law.

23

Must I allow my borrower to opt out of my question to the financial
institution?
A.
No. You may disclose nonpublic personal information to the
financial institution without complying with the opt out provisions as
necessary to enforce a consumer loan where the disclosure is required or is
one of the lawful or appropriate methods to enforce your rights.
§ 216.14(b)(1).
I.5. Q.
A financial institution that is not affiliated with me made a loan
to a consumer who defaulted. In trying to collect the bad loan, the lender
wishes to learn information to locate the defaulting borrower. The lender
believes that I may have some helpful information about the borrower and
asks me to disclose nonpublic personal information. I notify my consumers
that, among other things, I make disclosures as permitted by law. May I
disclose nonpublic personal information to help the lender try to collect a
bad loan without providing opt out notices?
A.
Where you have notified your consumer that you make
disclosures as permitted by law, you may make disclosures to “persons
holding a legal or beneficial interest relating to the consumer,” or under the
appropriate circumstances, “to protect against or prevent actual or potential
fraud, unauthorized transactions, claims, or other liability,” without
providing opt out notices and a reasonable opportunity for a consumer to opt
out. §§ 216.15(a)(2)(iv), 216.15(a)(2)(ii). Thus, disclosures to the lender
may be permissible without complying with the opt out provisions.
As stated above, you must be aware of the possibility that the
party requesting the information may be attempting to obtain that
information about your customer through false or fraudulent statements to
you.
I.6. Q.
I make consumer loans. I notify my customers that, among
other things, I make disclosures as permitted by law. A state law requires
me to disclose to the state the names, addresses, social security numbers, and
account balances of individuals the state believes have failed to make
required child support payments. Does the Privacy Rule require me to allow
my customers to opt out of disclosures to the state under this state law?

24

A.
No. The Privacy Rule exempts from the opt out provisions any
disclosures you make “[t]o comply with Federal, State, or local laws, rules
and other applicable legal requirements.” § 216.15(a)(7)(i).
I.7. Q.
Must I provide a privacy notice to consumers who are not my
customers when I have to report information about denied mortgage
applicants under the Home Mortgage Disclosure Act (“HMDA”)?
A.
No. If the information that HMDA requires you to disclose is
not personally identifiable, the Privacy Rule would not apply to your
disclosure of that information. Alternatively, if you disclose nonpublic
personal information to comply with the law, you may disclose the
information under § 216.15(a)(7)(i) without providing a privacy notice to
consumers who are not your customers.
I.8. Q.
We often receive phone calls from auto dealers or other
financial institutions requesting loan pay-off amounts on our customers.
May we respond to these requests without providing those customers with a
reasonable opportunity to opt out of that kind of disclosure?
A.
Yes, if the disclosure is in connection with servicing or
processing a financial product or service from the third party that the
customer has requested or authorized. In your case, for example, you may
disclose loan pay-off information to a third party lender where your
customer seeks to refinance the bank loan with the other lender.
Alternatively, you may disclose nonpublic personal information that is
required, or is a usual, appropriate or acceptable method to carry out the
transaction that the customer has requested or authorized. § 216.14(a). This
would be the case, for example, if the car dealer accepts your customer’s car
as partial consideration for the purchase of another vehicle and wants to
know the outstanding amount on the customer’s car loan with you.
As discussed in response to several of the questions above, you
should be aware of the possibility that the caller may be attempting to obtain
information about your customer through false or fraudulent statements to
you. Toward this end, you must ensure that you respond to the caller in
accordance with the controls you have implemented as part of your
information security program.

25

I.9. Q.
During the ordinary course of business, I may request proof of
insurance from a nonaffiliated insurance agency on an automobile that
serves as our collateral on a customer’s loan. May I disclose customer
information to the insurance agency in order to obtain this information
without triggering specific notice and opt out requirements?
A.
Yes, you may disclose nonpublic personal information, such as
the existence of your relationship with a particular customer, to a
nonaffiliated insurance agency in order to obtain proof of insurance under
the exceptions to the specific notice and opt out requirements in § 216.14.
For example, you could disclose nonpublic personal information under the
exception in § 216.14(b)(1) as a lawful or appropriate method to enforce
your rights in providing the loan.
I.10. Q.
I make wire transfers for consumers who are not otherwise my
customers. Do I have to provide an initial privacy notice to these consumers
when I only make a wire transfer for them?
A.
No. Processing a wire transfer for a consumer on a one-time
basis would not create a customer relationship, even if the consumer
repeatedly requests that one-time service. Accordingly, you do not owe the
consumer an initial notice on that basis. Furthermore, this disclosure would
fall under the exception for processing a transaction that a consumer has
requested or authorized. § 216.14(a)(1). Consequently, you would not be
required to provide any privacy notices unless you also disclosed nonpublic
personal information about the consumer to nonaffiliated third parties
outside of an exception under § 216.14 or § 216.15. See § 216.4(a)(2).
I.11. Q.
I use a nonaffiliated third party to service consumer loans, and
in this arrangement I disclose to the servicer nonpublic personal information
about my borrowers. This arrangement seems to qualify for an exception
from both the notice and opt out requirements, under § 216.14(a)(1). At the
same time, this arrangement seems to qualify for an exception from opt out
requirements—but not from notice requirements—under § 216.13(a)(1).
The latter exception requires me to provide notice to consumers of the
disclosures, and requires language in our contract that restricts the servicer’s
further disclosure and use of the nonpublic personal information. When a
servicing arrangement qualifies for two differing exceptions, which applies?

26

A.
When a disclosure qualifies for both the § 216.13 exception and
a § 216.14 or § 216.15 exception, you do not need to comply with the notice
and confidentiality provisions under § 216.13. Instead, you may make that
disclosure solely in accordance with an exception under § 216.14 or
§ 216.15.
I.12. Q.
A community bank has an agreement with a mortgage company
to prequalify mortgage loan applicants prior to referring them to the
mortgage company for underwriting. As part of this agreement, the
community bank, among other things, (1) educates applicants about home
buying and about different types of loan products available; (2) collects
financial information and related documents; (3) assists the applicant in
understanding and resolving credit problems; and (4) maintains regular
contact with the applicant during the loan process to apprise the applicant of
the status of the application.
The community bank forwards the completed loan application
to the mortgage company for underwriting, origination and servicing. After
the loan is approved, the community bank has no further contact with the
applicant with respect to the applicant’s loan.
Does the bank have to provide an initial privacy notice to the
applicant? If so, does the bank have to disclose this information sharing
arrangement in its privacy notice, or is it covered by an exception in
§ 216.14 or § 216.15?
A.
If the bank does not already have a customer relationship with
the loan applicant, the services that the bank performs pursuant to this
program appear to give rise to a customer relationship between the applicant
and the bank as described in § 216.3(i)(2)(i)(F), at least until the applicant
has completed the loan process. As a result, the bank would have to provide
an initial privacy notice. Whether the bank must disclose the information
sharing arrangement with the mortgage company in its privacy notice
depends on whether the disclosure is permitted under one of the exceptions
in §§ 216.13, 216.14, or 216.15.
If the bank and the mortgage company have an agreement to
jointly offer, endorse, or sponsor the mortgage company’s loan product as
described in § 216.13 and otherwise comply with the confidentiality

27

requirements of this section, the bank would have to describe this
arrangement in its privacy notice in accordance with § 216.6(a)(5).
Where the bank discloses to the applicant that the mortgage
loan will be made by the mortgage company and not the bank, the bank’s
disclosure of the applicant’s nonpublic personal information to the mortgage
company would fall within the exception in § 216.14(a)(1), to service or
process a financial product the consumer has requested. The bank would not
have to specifically describe this information sharing arrangement in its
privacy notice as long as the notice states that the bank makes disclosures to
nonaffiliated third parties as “permitted by law.” § 216.6(b).
Finally, the bank could obtain the applicant’s specific consent
to disclose the applicant’s nonpublic personal information to the mortgage
company so the applicant may obtain the loan. In that event, the disclosure
would fall within the exception in § 216.15(a)(1). The bank’s privacy notice
may refer to this disclosure as “permitted by law.” § 216.6(b).
Where the disclosure of information may be made pursuant to
an exception under both § 216.13 and either § 216.14 or § 216.15, the bank
may rely on the latter exceptions, and therefore would not have to
specifically describe in its privacy notice its disclosure arrangements under
§ 216.6(a)(5).
The mortgage company also will establish a customer
relationship with any applicant for whom it originates a loan, and will have
to provide a notice of its privacy policies not later than when it establishes
the customer relationship.

J.

Complying with the exception to the opt out provisions for joint
marketing arrangements

J.1. Q.
I disclose my consumer borrowers’ names and addresses to a
nonaffiliated insurance company. The insurance company sends the
borrowers a letter, on my letterhead, offering insurance. I do not sell
insurance. Does this arrangement qualify for the § 216.13 joint marketing
agreement exception? Must the products described in the marketing
materials be our products?

28

A.
The exception to the opt out requirement in § 216.13 applies to
disclosures you make to nonaffiliated third parties pursuant to a joint written
agreement between you and one or more financial institutions under which
you and the other financial institution(s) jointly offer, endorse, or sponsor a
financial product or service. You may disclose your consumer borrowers’
names and addresses to the insurance company under § 216.13 because
(i) the insurance company is a financial institution, (ii) insurance is a
financial product or service, and (iii) you and the insurance company market
the insurance together. The financial product you offer, sponsor or endorse
under a joint agreement with another financial institution need not be your
product.
You and the insurance company must have a written agreement
that restricts the insurance company from disclosing or using the borrowers’
nonpublic personal information for any purpose other than selling insurance
to the borrowers. Furthermore, you must describe this type of arrangement
in your privacy notice in accordance with § 216.6(a)(5).
J.2. Q.
I disclose my consumer borrowers’ names and addresses to a
nonaffiliated retail merchant that sells household goods, hardware, and
clothing. The retail merchant wants to send notices, on my letterhead,
offering household products. Would this arrangement qualify for the
§ 216.13 joint marketing agreement exception?
A.
No. To qualify for the § 216.13 exception, a joint marketing
arrangement must be an agreement between financial institutions for
offering, endorsing, or sponsoring financial products or services.
J.3. Q.
Each month I mail account statements to my customers. May I
include marketing materials for a third party vendor’s products in my
mailings to my customers? I do not have a joint marketing agreement under
§ 216.13 with the vendor.
A.
Yes. However, you must be careful not to facilitate your
customer’s unwitting disclosure of his or her nonpublic personal information
to the vendor by virtue of a response to the marketing materials. For
example, the vendor may have printed a reference code on its marketing
materials that indicates that the offer for that product was sent to your
customers who share certain financial characteristics. From this code, the
vendor would be able to determine that the individual who responds to the
29

marketing materials that you delivered is your customer or holds certain
kinds of assets. In that case, you would have disclosed nonpublic personal
information about the customer to the vendor.
To comply with the Privacy Rule under these circumstances,
you must either describe these types of marketing arrangements in your
initial, annual, or revised privacy notice and provide your customer with a
reasonable opportunity to opt out or obtain your customer’s specific consent
to such arrangements. Alternatively, you may structure the marketing
materials so your customer knows that by responding he or she would be
disclosing certain categories of nonpublic personal information about
himself or herself.
J.4. Q.
I am a bank. I have a financial advisory center on my premises
that is operated by people employed both by me and by an insurance
company. The shared employees do not sell bank products. They sell
insurance products and services offered by the insurance company pursuant
to a third-party arrangement. We provide the employees with information
about our customers so that they may solicit our customers on behalf of the
insurance company. Do we have to provide our customers with an
opportunity to opt out of these disclosures?
A.
You must provide a reasonable opportunity for your customers
to opt out of any disclosure of their nonpublic personal information to a
nonaffiliated third party unless one of the exceptions applies. Although a
dual employee himself or herself is not a “nonaffiliated third party,”
providing customer information to a dual employee for purposes of
marketing the insurance company’s products and services to your customers
is deemed to be providing the information directly to the insurance
company. Because the insurance company is a nonaffiliated third party,
you must provide your customers a reasonable opportunity to opt out of
disclosure of their nonpublic personal information prior to disclosing such
information to the dual employees unless the disclosure is covered by an
exception.
The exception at § 216.13 specifically permits you to disclose
nonpublic personal information about your customer to the nonaffiliated
insurance company without providing the customer an opportunity to opt out
if three requirements are met:

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• The insurance company must market financial products or services
offered under a joint agreement between you and the insurance
company. The joint agreement must be a written agreement under
which you and the insurance company “jointly offer, endorse, or
sponsor” a financial product or service. Simply agreeing to share
customer information with the insurance company would not satisfy
this contractual requirement. Rather, your agreement with the
insurance company must provide for the joint offering, endorsement,
or sponsorship of the financial product or service. For example, a
third-party agreement that provides the insurance company will use
your name in its marketing materials or offer insurance products and
services on your premises would demonstrate that you are jointly
offering, endorsing, or sponsoring the products or services with the
insurance company;
• You must have provided your customers with an initial privacy
notice, including a separate statement describing your joint
marketing that satisfies § 216.6(a)(5); and
• You must have a written contract that restricts the insurance
company from disclosing or using your customer’s nonpublic
personal information for any purpose other than to offer insurance
products and services to those customers.
In addition to the foregoing requirements, the prohibition against
disclosing a consumer’s account number for use in telemarketing, direct mail
marketing, or other marketing through electronic mail, as set forth in
§ 216.12, applies to your arrangement with the insurance company.
J.5. Q.
Must I have a confidentiality and security clause in all my
contracts with service providers who have access to customer information?
A.
Both the privacy regulations and the banking agencies’ security
guidelines require financial institutions to enter into contracts with service
providers that address customer information in particular circumstances.
The requirements differ, however, and those differences are as follows:
Under § 216.13 of the Privacy Rule, you may share nonpublic
personal information with a servicer, without providing a consumer with the
right to opt out of this disclosure, if you have a contract with the servicer
that limits the servicer’s ability to further use or disclose this information.
The Privacy Rule does not require you to have such a contract clause in
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place prior to disclosing information to any servicer — only those servicing
arrangements that fall within § 216.13. If the servicing arrangement is
within the scope of the exceptions in §§ 216.14 and 216.15, you may
disclose information to the servicer without a contract that limits the
servicer’s ability to use or disclose nonpublic personal information. In those
instances, the servicer will be subject to the limits on reuse and redisclosure
under § 216.11.
Under III.D.2 of the security guidelines, you must provide by
contract with each of your service providers that has access to customer
information that it undertakes security measures that will protect your
customer information. The supplementary materials to the guidelines
explain that a service provider must implement controls that satisfy the
objectives of the guidelines, yet need not have a security program that is
identical to the program that financial institutions themselves must
implement under the guidelines.
There is a different transition rule for each of these contract
clauses. Section 216.18 of the Privacy Rule states that a contract entered
into on or before July 1, 2000, must be brought into compliance with the
provisions of § 216.13 by July 1, 2002. Contracts entered into after July 1,
2000, should have been brought into compliance by July 1, 2001. The
security guidelines provide that a contract entered into on or before March 5,
2001, between a bank and service provider must be brought into compliance
with the security guidelines by July 1, 2003. Contracts entered into after
March 5, 2001, should have been brought into compliance by July 1, 2001.

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