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1 1 1980

_ _ _ _ _ The Great Exchange _ _ _ __
wear brightly-colored hats and
jackets. The Curb Market was said
to have been one of the most colorful sights in New York.
By the turn of the century, millions of dollars worth of securities
were being traded out in the
streets, during all kinds of weather.
Because of this expansion, the Market needed more organization . Ultimately , a constitution was
adopted , brokers registered and
regulations enacted.

Wall Street's Curb Market, 1902
The following article introduces students to
basic facts about the stock market by describing
the development and operations of the American
Stock Exchange (Amex). Th e Amex was selected
because of its interesting historical background
and its similarity to the New 'lvrk Stock Exchange, the larges t exchange in the country.
Follow-Lip activities are sllggested at the close of
the article and stock market definition s are found
on page 3. Refer to the "Innovative Classroom"
section of the newsletter for ·related class activity.

It was 1850, and a small group of
men was beginning to gather in the
streets of New York's financial district. Every day they crowded
around lamp posts, fire hydrants
and mailboxes and carefully inspected lists of securities (stocks
and bonds) posted there . These
men were investors, people who
had bought securities from companies trying to raise money; they
were the first participants in what
would later be known as the Outdoor Curb Market.

Like the older New York Stock
Exchange, the Outdoor Curb Mar-

Courtesy, Library of Congress

ket was started by investors who
wanted to trade shares of stock, as
well as bonds, among themselves .
These investors hoped to make a
profit by buying shares at low
prices and later selling them at
higher prices.
Eventually some traders,
known as brokers, began to buy
and sell securities for other investors. When the s treets got too
crowded, clerks working for the
brokers moved indoors to offices
with windows overlooking the
Market. There clerks took orders to
buy shares and would relay the
messages to their brokers down on
the street. Because it was difficult
to be heard above the commotion
of the Market, some clerks began to
relay their orders through hand
signals. Hand signals are still used
by exchange clerks today.
The brokers also added an unusual flair to the Outdoor Curb
Market. To help their clerks find
them in the crowd, they began to

Along with the obvious difficulties of holding a securities exchange outdoors, the Market, by
the early 1900s, had virtually outgrown the curb. In 1921, the Curb
Market sold its last securities on the
streets of New York and moved
indoors.
The Outdoor Curb Market has
undergone two name changes
since 1850 and today is known as
the American Stock Exchange or
Amex. Currently, it is the second
largest exchange in the country,
with more than 1,250 corporations
represented on its trading floor .
(The largest stock market is the
New York Stock Exchange, which
originated shortly after the Revolutionary War.)
LISTED SECURITIES

Companies, in order to become
established and to expand, often
must rely on outside sources for
financing . Selling securities
directly (not through the Exchange) to groups of investors
(usually investment bankers) is one
way in which companies can raise
funds. If the company is listed on
the Amex an investment banker

Federal Reserve Bank of Boston Vol.7, No.2,-Mar.1980

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can, in turn, sell those securities on
the floor of the Exchange. Companies do not use the Exchange to
ell their stocks directly to investors, rather individual investors, as
well as large investment groups,
u se the Amex to trade stocks
among themselves.

from the main office, the clerk will
page h_is floor broker by using an
electrically-controlled signal
board . The <;lerk will then relay the
order by usmg hand signals or by
sending an order down to the broker via a conveyor belt located on
the side of the booths.

Companies whose securities
are listed for trading on the
Amex must first meet certain req_uirements relating to company
size, current earnings, market
value of securities and other criter.i a. On~e the company is approved, its securities are assigned
to a particular member of the Exchange, called a specialist. Many
new companies are listed on the
Amex each year. At the same time,
others may be removed because
they failed to maintain listing requirements or because of a merger,
liquidation or other reason.

FLOOR BROKER

INVESTORS

Most of the people for whom
securities are traded on the Amex
are individual investors, including
homemakers, doctors and lawyers.
Other inve s tors include banks
mutual funds , insurance com~
panies and pension funds.
. Due to technological advances
1n communication, investors,
around the world, can buy or sell
shares of stocks in a matter of minutes. For example, a California investor interested in buying shares
of XYZ stock would call a local broker who is registered with the
Amex. Using an electronic desk
unit hooked up to the main computer in New York, the broker
would inform the investor of the
current status of XYZ stock. From
that information, the investor could
then make his investment decision.

If the investor instructs his broker to "buy a hundred at the market ," he is actually telling the
broker to bu y 100 shares of XYZ
st_ock at the best possible price once
his order reaches the Amex trading
floor. The broker will transmit the
message to his firm's main office in
New York and the main office will
contact its clerk on the floor of the
Exchange.
FLOOR CLERKS

Instead of dangling from windows, clerks today are located in
booths, several tiers high , on the
east and west sides of the trading
floor. When an order is received
2

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Only a broker who has a "seat"
on the Exchange may trade there.
A "seat" on the Exchange does not
refer to an actual chair for the broker but means that the broker is a
member of the Amex and his firm is
a member firm.
Once the floor broker receives
the order, he will quickly take it to
one of 11 circular posts in which
stock is traded . No one on the floor
is allowed to run, but many brokers
walk at a very fast pace to execute
their orders.
At the post the broker asks the
specialist in charge of XYZ stock for
the last bid to buy and the last offer
to sell the stock. For example, the
specialist may tell the broker that
the last bid to buy was 30 1/s (dollars
per share) and the last offer to sell
was 303/s.
The broker then turns to the
other brokers gathered around the
post (called the trading crowd)
and, starting with the last bid of
301/s, will negotiate a price with another broker who has an order to
sell 100 shares of XYZ. Since both
the_ buying and selling brokers are
trymg ~o get the best possible price
for their customers, the final price
they agree upon will probably be
somewhere between 301/s and
303/s. No contract is signed, but the
broker's word seals the trade.
Once the transaction is made
an Amex reporter records the sal~
on a card and the data is given to a
clerk inside the post. The data clerk
puts the card into an electronic
read_er and t~e sale appears on a
tradmg floor hcker tape and in brokers' offices throughout the world.
The individual investors who
bought and sold the stock are then
notified of the transaction.
SPECIALIST

The role of the specialist on the
trading floor involves much more
than providing information about
stock prices. Referred to as "the
man in_the middle," the specialist's
most important function is to
maintain a continuous and orderly
market. In other words, he tries to

assure a market in which investors
can _buy an~ sell securities anytime
durmg tradmg hours at prices the
same, or close to, the last sale.
. The specialist maintains a contin ~ ?u ~ market by buying secunhes m declining markets (when
~ost brokers want to sell) and sellmg securities in rising markets
(when most brokers want to buy).
The specialist buys and sells these
securi~i~s using his own portfolio
(secunties held by an investor).
The specialist is also a broker's
broker. A floor broker who has an
order "away" from the market
(price under or over the current
mark:t price) is too busy to wait
and fill the order. Instead he will
leave it w!th a specialist in charge of
that p_art1cular stock. Putting the
order m a slot on the outside of the
post, called a pigeonhole, the specialist will execute the order when
the market price drops or rises to
meet the order request.
Amex specialists also handle
odd lot orders, i.e., orders for less
than 100 shares. (Most shares on
the Amex are sold in round lots of
100 shares.) For example, an order
for 50 shares of XYZ would completely bypass the floor clerks and
brokers and go directly from the
member firm's order room to the
specialist, via computer. The specialist would then execute the odd
lot order.
Both the Amex and the New
York Stock Exchange are located in
New York City, but other exchanges are operating in other
parts of the country. These stock
mark~ts include the Boston*, Philadelphia, Pacific and Midwest exchanges. Stock prices from these
exchanges appear every day in
hundreds of different newspapers.
. Th: s_ix exchanges, operating
with s1mtlar systems, play an important part in the American economy. The stock market provides a
marke_t place for both large and
small investors to trade securities
among themselves. Fewer investors would be interested in owning
securities if there wasn't such an
outlet for the trading of securities.
Withou_t the stock exchange, the
expans10n of American business
~ould _be limited, as it depends on
fman~~ng through the sale of its
secunties.
•Free tours of the Boston Stock Exchange, located
at One Boston Place, are available at 10:00 a.m.
and 2:30 p.111. on any business day. The tours

are limited to high school juniors and seniors
and_to college studen ts, and can be arranged by
cal/mg the Exchange's public relations director
at (61 7) 723- 9500. No walk -in tours are
provided.

WHAT'S IN A STOCK TABLE
The following terms are column headings taken from newspaper stock listings. To understand a stock table, begin with
the company 's abbreviated
name and read as follows:
Dividend - A payment to
stockholders that is distributed
according to the number of
shares held by each stockholder
in a company. Dividends may be
paid in cash or stock or both.
Yield(%) - The current dividend of the company's stock divided by the stock's current
market price.
Price-Earnings (P-E) Ratio The market price of the company's stock divided by its per
share arnings.
Sales in l00s-The number of
shares (in hundreds) sold that
day.
High - The highest price
paid for the company's stock that
day.
Low - The lowest price paid
for the company's stock that day.
Close - The price paid at the
last sale of the day.
Net Change - The difference
between the day's closing price
and the closing price of the day
before .
FOLLOW-UP ACTIVITIES
• Outline the differences between
stocks and bonds.
• List several sources an investor
relies on for stock market data.
~hat information would help an
investor make a wise investment
decision?
• Discuss the stock market's influence on industrial growth. What
would it be like without a stock
market?
• Define the Dow Jones Index.
Why is it an important indicator
of stock market activity?
• Discuss some of the events leading to the stock market crash of
1929. What protections, if.any, do
we have against a faltering stock
market today?
• Using newspaper stock listings,
pick a company listed on one of

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~he exchanges and keep track of
its stock prices . Pick dates on
which shares of the company's
stock might have been purchased
an_d sold and compare the closing
pnces on those days. Did the investment result in a profit or loss
of money? Compare the results
with other class members .

Innov ative
Classr oom

Reprinted by permission of Blunt , Ellis
and Loewi Company

Students who want to experience the excitement of the stock
market can now do so in their own
classrooms by participating in the
Stock Market Game. Used nationwide, the computerized game simulates the activities of real stock
market operations .
The game was originally developed in Canada and was brought to
the United States in the mid 1970s
by Dr. William B. Bennett, professor of economics at Buffalo State
College in New York. The game has
gradually gained popularity
throughout the nation as more and
more organizations, particularly
economic education councils and
universitie , are providing the necessary computer facilities for it.
On February 25, the game was
introduced to New England when
approximately 86 Rhode Island and
Massachusetts schools took part in
the game. The game was sponsored by the Providence Journal in
conjunction with the Tucker
Anthony Investment Firm and the
Rhode Island Council on Economic
Education.
Divided into teams of four or
five members, students playing the
Text Continued On Page 4

Multi- media
Journey Through a Stock Exchange, published by the American Stock Exchange.
. A colorfully illustrated descript10n of the American Stock Exchange, this booklet takes Andy,
who has just received 12 shares of
stock, on a tour through the Exchange. The history of the Exchange, a glossary of stock market
terms, and information about tours
are also contained in the booklet.
Te~c_hers can receive a free copy by
wntmg to The American Stock Exchange, 86 Trinity Place, New York,
Y10006. Multiple copies are available at 25¢ a copy. (Appropriate for
high school students.)
The One Man Band That Went to
Wall Street, produced by Modern
ew York Stock
TV for the
Exchange .
. A cartoon involving the innovative Fred Fugue, this film explains
the history, theory and operations
of the New York Stock Exchange.
Beginning as a small one-man
?and, Fugue's business expands
mto a large corporation and eventually is listed on the ew York
Stock Exchange. Once on the Exchange, Fugue's corporation illustrates how incidents affecting the
company will also affect the buying
and selling of the company's stock.
Terms such as broker, investor and
specialist are also comically described in the film. The thirteenminute film is available on a free
loan basis by writing to the Center
for Economic Education, Rhode
Island College, Providence , RI
02908; or by calling (401) 456-8037.
(Appropriate for high school and
adult groups.)
Federal Reserve Glos'sa-ry, published by the Board of Governors of
the Federal Reserve System.
A 25-p_age booklet defining
terms relating to monetary policy,
the payments mechanism, finan cial regulators and institutions, foreign exchange and consumer
credit. The booklet is free and is
available by writing to the Bank
and Public Information Center)
Federal Reserve Bank of Boston ,
Boston, MA 02106; or by calling
(617) 973-3459. (Appropriate for
junior high, high school and adult
groups .)
3

Fed Update

D An exhibition of Prison Art will
be at the Bos ton Fed during the
month of April. The exhibition will
consist of paintings and photography from the Prison Art Project, a
non-profit o r ga ni za tion that

Innovative Classroom
Text Continued From Page 3

ten-week game were given hypothetica l portfolios of $100, 000 to
buy specific stock lis ted on the
ew York Stock Exchange. The
goal of each team was to exceed
the other groups in the profits
made from their stock mark e t
investm ents.
Ba se d on the previous da y's
closin g stock prices, students used
pre-punched computer cards to indicate eac h day's stock mark e t
tran saction . Every Friday the cards
were sent to the Journal for processing, and a printout of results
was returned the following week.
As a simulation of real-life stock
market activity, the game allowed
stud ents to bu y and sell stocks and
also to "sell short" (borrow stock to
sell in hopes of making a profit by
buying the stock later at a lower
price). Likewise, stud ents were expected to abide by actual stock market credit regulation s and to pay
realistic brokers' fees and interest
rates.

AUTUMN NIGHT ... Ed Kelsey

provides creative arts workshops
and programs for the inmates of
Massachusetts' correctional facilities. Arrangements must be mad e
in advance for groups to view the
free exhibition.

D "Art of the State, 1980," a n exhibiti on by winners of the Artists
Foun dati o n fellowship awards in
painting and printmaking, will be
at the Boston Fed May 27 through
Jun e 20. Each yea r the Artists
Foundation awards fellowships of
$3,500 to 70 of th e most outstanding artists in Massachusetts. The
finalists are selected by nationallyknown artists who review the art
work of approximately 4,000 state
entries. The exhibition will be open
to the public, at no charge, from
10:00 a.m. to 4:00 p.m., Monday
through Friday.
D Bos to n University's School of
Music will present concerts at the
Boston Fed on April 10 and 24 and
on May 1. The thir ty- minute co ncerts will begin at 12:30 p .m. and
are free of charge.

For more information about th e
Fed's exhibitions and concerts, con tact
Kathy Toussaint, Public Services,
Federal Rese rve Bank of Boston,
Boston, MA 02106; (617) 973-3368 .

4

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Resea rching the factors which
influence the stock marke t was also

an important part of the game. A
list of reference sources was suggested and students were urged to
investigate the earnings, equity,
dividends and growth of the businesses whose stocks were listed .
The stock market game sponsored by the Journal will also be
offered this fall. Those living
within th e Journal's circulation area
who would like more information
a bout th e game can write to
John Haza rd , Stock Market Game,
Providence Journ al, 75 Fountain
Street, Providence, RI 02902; or call
(401) 277-7230. A representative
will be ava ilable to answer ca lls on
Tuesdays from 9 a.m. to 12 p.m.
The ga me is appropriate for college, high school and junior high
students, and the cost for material s
is minimal. Funds to help finance
the game are also ava ilable from the
Securiti es Indu stry Association .
For m ore information, contact
Fran~ _L. McHugh, Secretary,
Secunties Industry Association, 20
Broad Street, ew York, NY 10005.

New England Update
CONNECTICUT

The Center for Economic Education at Central Connecticut State
College will hold its an nual Economic Institute during the threeweek pre-session, May 26 to Jun e
12, and during the regu lar s ummer
session, June 30 to August 7. Aseries of week-long, one-credit graduate courses, the institute wi ll
focu s on such topics as environmental economics, the economy of
Connecticut, urban economics,
manpower eco nomics, and the
Am erican banking sys tem. Also offered are special two-cred it courses
dealing with the basic framework
for teaching economics . Tuition is
$40 per grad uate credit. For more
information, write to th e Center for
Economic Education , Marcu s
White Hall, Room 117, New Britain,
CT 06050; or call (203) 827-7318.
NEW HAMPSHIRE
Correction: The dates for the
7th annual s umm er workshop
sponsored by the New Hampshire

Council on Economic Education
have been changed. The workshop
will now be held June 30 through
July 12 instead of July 28 to August
8 as was indicated in the Ja nuary
Ledger.

the

LEDGER
Editor: Debra Ca rpenter-Beck
Gra phics Arts Designer: Ernie

orville

This newsletter is published periodically as
a public service by the Federal Reserve Bank
of Boston. The reporti11_R of news about t'COnomic education praxrams and materials
should not be construed as a specific
endorsement by the Bank. Further, the
material contained herein does not necessarily reflect the views of the Federal Reserve
Bank of Boston or the Board of Governors.
Copies of th is newsletter and a catalogue of
other educational materials and research
publications may be obtained free of char_Re
by writin8: Bank and Public Information
Center, Federal Reserve Bank of Boston, Boston. MA 02106, or by callin_R: (6 17)
973-3459.