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IF PUBLIC RELATIONS APPEALS TO YOU

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I. Acquire a good academic background in high
school.

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2. Complete your B.A.or 8.8.A. ina good liberal
arts curriculum.

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5. Spend your summers working in journalism,
.sales, public relations, or related fields.
Mrs. Constance Garretson has been an employee of the Prudential Insurance Company of America in Newark, New Jersey, for
15 years. As a sales promotion writer, she compiles the company's monthly brokerage bulletin. She finds satisfaction in
her work because it enables her to use her knowledge, exper ience, and writing skills; because she feels it fills an important
need; and because the wide diversity of duties makes it varied
and interesting. She says, "Rather than representing a con°
fl ict, I feel that my career has added to the satisfactions I
derive from my marriage and my home.•
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4. Join the staff of your school newspaper or
magazine; participate in student government
activities and on debating teams. Your college
radio-TV station offers excellent training
poss i bi Iities.

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3. Include in your college training such courses as
journa Iism, creative writing, English, public
speaking, economics, marketing, psychology,
and sociology.

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https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

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Why not be .•......

a PUBLIC RELATIONS WORKER?
Consider a career that is

SHOULD YOU CONSIDER PUBLIC RELATIONS?
• Do you have a flair for LANGUAGE
both written and spoken?

00

• Do you have IMAGINATION and IDEAS?
• Do you have JUDGMENT, TACT~and
INTEGRITY?

CREATIVE
EXCITING

■

CHALLENGING
USEFUL
If you are a girl with a talent for writing and speaking,
a persuasive personality, and an ability to inspire
confidence - a

Do you get along well with PEOPLE?

• Do you have DR IVE, INITIATIVE, and
ORGANIZING ABILITY?
If you can answer YES to these questions, you may
have what it takes to succeed in


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

EARNINGS AND HOURS

Public relations workers uti Iize a11 available channels
of communication (radio, TV, newspapers, magazines,
films, posters, displays, etc.) to provide the public with
information about a business, organization, or cause.
They contact people who may be interested or helpful,
recommend promotional policies, plan publicity
campaigns, and prepare and assemble the needed
material. They may do research; write reports, releases ,
and articles; and make speeches.

Most public relations trainees in 1968 received starting
salaries of about $5,500 a year, Many pub Iic relations
workers earn from $8,000 to $12,000 a year after a few
years' experience. Salaries of top officials are con~
sid era bly higher.

WHERE DO PUBLIC RELATIONS PEOPLE WORK?
A public relations worker may be employed in a sma 11
firm where she handles all aspects of the work, a com
pany with an extensive program where her work is very
specialized, or a consulting firm whose sole business
is public relations . . Most public relations activity is
in business and industry, but nonprofit organizations,
colleges and universities, professional societies,
and service organizations aIsa have important pub Iic
relations programs.
0

PUBLIC RELATIONS

PUBLIC RELATIONS may be the field
for YOU!

WHAT DOES A PUBLIC RELATIONS WORKER DO?

WHAT IS PUBLIC RELATIONS?
Public relations covers the whole field of written,
spoken , and personal contacts between an organizaa
tion, an institution° public or private or a company
and the general public . Creating a favorable public
image is the aim of the " P.R." worker.
0

0

0

Mrs. Harriet Berlin 1 mother of four children , is able to combine
home and career responsibilities by working part time. About
her work in public relations she says : " I have learned much ,
have met interesting people, and have developed a salable
skill."
Here she is conferring with her coworker, Sur inder
Gujral, at Economic Research Associates.

Mrs. Mildred Marcy 's extensive background in volunteer work
provided her with the experience necessary to become Women ' s
Activities Advisor of the United States Information Agency .
In this capacity she is helping to transmit the organizational
know-how of American women to women in other countries. For
her , working presents no problems "aside from the universal
ones of planning ahead and organ izing both time and priorities. "'

The usu-al workweek is 35 to 40 hours. However,
because the work often involves meeting dead Iines,
preparing or delivering speeches, attending meetings,
and traveling, irregular hours and overtime are not
uncommon.

DID YOU KNOW THAT OPPORTUNITIES FOR
WOMEN ARE EXCELLENT IN PUBLIC
RELATIONS?
About one~fourth of all public relations workers are
women~a significant rise in recent years. Increasing
numbers of women have been particularly successful
in public relations for retail and wholesale establish
ments, hospitals, hotels, restaurants, the fashion industry, and community organizations. Others are employed by consulting firms and advertising agencies.
Since employment in public relations is expected to
expand rapidly during the next decade, prospects for
women continue to be excel lent.
0

0

Why not be .•......

a PUBLIC RELATIONS WORKER?
Consider a career that is

SHOULD YOU CONSIDER PUBLIC RELATIONS?
• Do you have a flair for LANGUAGE
both written and spoken?

00

• Do you have IMAGINATION and IDEAS?
• Do you have JUDGMENT, TACT~and
INTEGRITY?

CREATIVE
EXCITING

■

CHALLENGING
USEFUL
If you are a girl with a talent for writing and speaking,
a persuasive personality, and an ability to inspire
confidence - a

Do you get along well with PEOPLE?

• Do you have DR IVE, INITIATIVE, and
ORGANIZING ABILITY?
If you can answer YES to these questions, you may
have what it takes to succeed in

EARNINGS AND HOURS

Public relations workers uti Iize a11 available channels
of communication (radio, TV, newspapers, magazines,
films, posters, displays, etc.) to provide the public with
information about a business, organization, or cause.
They contact people who may be interested or helpful,
recommend promotional policies, plan publicity
campaigns, and prepare and assemble the needed
material. They may do research; write reports, releases ,
and articles; and make speeches.

Most public relations trainees in 1968 received starting
salaries of about $5,500 a year, Many pub Iic relations
workers earn from $8,000 to $12,000 a year after a few
years' experience. Salaries of top officials are con~
sid era bly higher.

WHERE DO PUBLIC RELATIONS PEOPLE WORK?
A public relations worker may be employed in a sma 11
firm where she handles all aspects of the work, a com
pany with an extensive program where her work is very
specialized, or a consulting firm whose sole business
is public relations . . Most public relations activity is
in business and industry, but nonprofit organizations,
colleges and universities, professional societies,
and service organizations aIsa have important pub Iic
relations programs.
0

PUBLIC RELATIONS

PUBLIC RELATIONS may be the field
for YOU!

WHAT DOES A PUBLIC RELATIONS WORKER DO?

WHAT IS PUBLIC RELATIONS?
Public relations covers the whole field of written,
spoken , and personal contacts between an organizaa
tion, an institution° public or private or a company
and the general public . Creating a favorable public
image is the aim of the " P.R." worker.
0

0

0

Mrs. Harriet Berlin 1 mother of four children , is able to combine
home and career responsibilities by working part time. About
her work in public relations she says : " I have learned much ,
have met interesting people, and have developed a salable
skill."
Here she is conferring with her coworker, Sur inder
Gujral, at Economic Research Associates.

Mrs. Mildred Marcy 's extensive background in volunteer work
provided her with the experience necessary to become Women ' s
Activities Advisor of the United States Information Agency .
In this capacity she is helping to transmit the organizational
know-how of American women to women in other countries. For
her , working presents no problems "aside from the universal
ones of planning ahead and organ izing both time and priorities. "'


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

The usu-al workweek is 35 to 40 hours. However,
because the work often involves meeting dead Iines,
preparing or delivering speeches, attending meetings,
and traveling, irregular hours and overtime are not
uncommon.

DID YOU KNOW THAT OPPORTUNITIES FOR
WOMEN ARE EXCELLENT IN PUBLIC
RELATIONS?
About one~fourth of all public relations workers are
women~a significant rise in recent years. Increasing
numbers of women have been particularly successful
in public relations for retail and wholesale establish
ments, hospitals, hotels, restaurants, the fashion industry, and community organizations. Others are employed by consulting firms and advertising agencies.
Since employment in public relations is expected to
expand rapidly during the next decade, prospects for
women continue to be excel lent.
0

0

-0

IF PUBLIC RELATIONS APPEALS TO YOU

( ")

~

I. Acquire a good academic background in high
school.

a,
C:
(/'I

:::,

2. Complete your B.A.or 8.8.A. ina good liberal
arts curriculum.

(1)

VJ
VJ

~
)>

CD

z

a,

ll> rn
::J "'tJ
a.)>,

~

C
:::0

ll>

:::0
-i

C""""

:Z

--◄

0

(")

f\)

0

►

0- 3::
o rn

en

-i

~

ll> 0
::J "T'1
a.
ll>
""'I
)>,

a.

CD

)>,
a.

:::0

3

Mrs. Constance Garretson has been an employee of the Prudential Insurance Company of America in Newark, New Jersey, for
15 years. As a sales promotion writer, she compiles the company's monthly brokerage bulletin. She finds satisfaction in
her work because it enables her to use her knowledge, exper ience, and writing skills; because she feels it fills an important
need; and because the wide diversity of duties makes it varied
and interesting. She says, "Rather than representing a con°
fl ict, I feel that my career has added to the satisfactions I
derive from my marriage and my home.•


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

IT1

r

C:,

(/') 0

5. Spend your summers working in journalism,
.sales, public relations, or related fields.

Armen

en

r

4. Join the staff of your school newspaper or
magazine; participate in student government
activities and on debating teams. Your college
radio-TV station offers excellent training
poss i bi Iities.

and

en

~

z
C)

0

Photo : Johnson Publishing Co.

:EC

:s:::

~

f\)

3. Include in your college training such courses as
journa Iism, creative writing, English, public
speaking, economics, marketing, psychology,
and sociology.

=E

o

Q)
O'Q

en

Photographers

C
C/)

""Cl

0
C/)

-I

-i

0

)>

:::,-

(1)

a.

"O

G>
rr,

~
Ill
VJ
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3
Ill

Ill
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(1)

)>

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