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COSHDEMTIAL - F. R.

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY,

, > r - V1 • - x \
--I- " QV VAW
Department

NOT FOR PUBLICATION

Sales in selected departments

May 3, 1954

®S4
/r

Percentage change from a year ago Weekly unadjusted indexes
4 wks. (1947-49 av.wkly. sales=100)
One week ending
ending
1954
Apr.2k Apr.17 Apr.10 Apr. 3 Apr.24 Apr.2k Apr.17 | Apr.10 Apr.3 Mar.

Monthiy.'4^Sfl jus ted indexes
(1947-49 average1"monthly sales = 100)
1954
1953
Feb. (Jan. Dec. [Apr. (Mar. Feb, (Jan.

1952
Dec.

GRAND TOTAL SALES 1/2/

- 2

+lli

+19

-10

+ 4

96

rllO

108

99

P 90

75

80

186

95

100

77

84

190

Furniture & bedding

- 9

-38

- 2

+29

- 9

115

80

106

112

p!04

109

110

103

108

105

121

120

112

Domestic f l . cov'gs

-1h

-36

- 4

+24

-13

814

59

83

78

P 77

72

75

81

83

82

80

88

91

Major appliances

-11

-28

- 2

+18

- 9

69

52

63

67

p 65

5U

59

57

66

72

59

64

66

Radio,phonograph, TV

-13

-17

+18

+31

+ 2

84

78

101

105

P107

90

101

225

81

101

95

115

244

Total of 4 depts. 1/

—11

-34

0

+25

- 8

9h

69

90

93

P 90

86

89

103

89

92

94

99

114

ALL OTHER SALES 1/

-

1

+21

+22

-13

+ 6

97

rll5

110

100

P 90

74

79

196

96

101

75

83

199

t

V

-HCViQW.

1/ Monthly indexes f o r t h i s category are not released publicly] they are shown here solely to permit comparisons with departmental changes.
"Li figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of t o t a l department store sales, r e f e r to the regular weekly sales report H.8a (based on about 550 stores).
Note:—Total national sample i s comprised of some 11$ stores (varies s l i g h t l y among departments) of the approximately 350 stores regularly
reporting monthly departmental f i g u r e s .




CONFIDENTIAL - F . R.

United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St, Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Furniture and bedding
Domestic f l o o r coverings
Major household appliances
b weeks
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr. 24 Apr. 17 Apr.10[Apr.3 Apr.2b Apr.24 Apr. 17 Apr. 10 |Apr. 3 Apr.24 Apr.24 Apr,17 Apr.10|Apr.3 Apr,25
- 2
-3a
+29
- 9
-28
+18
-1b
-11
- 9
-36
+24
- 2
-13
- 4
- 9
-15
-28
-25
- 9
+47
-17
+65
- 4
-32
-14
—31
-30
-39
- 5
- 5
+18
+62
-14
- 2
-28
-23
- 1
+60
-45
+17
+49
+51
+16
-15
- 7
- 1
-10
-13
+21
-38
+ 1
-11
+25
+12
-20
-15
-19
-25
-54
-39
-10
+12
-36
-13
-22
0
-15
-20
-23
-32
-21
-21
-25
-29
-45
-27
+10
+ 4
-16

-51
-32
-31
-29

- 3
- 2
-12
+ 3

+2h
+33
+17
+18

-20
0
- 8
- 9

-16
+1*0
-36
-16
-35
+18
-42
-19
-15
- 7
+31
+11
+25
-64
-Hi
- 8
-29
- 2
-12
- 7
Radios,phonographs,t e l e v i s i on,etc.
4 weeks
One week ending
ending
Apr.24 Apr.17|Apr.10 IApr.3 Apr.2b
+lo
+ 2
-13
-17
+31
+61
+16
-23
+b9
- 7
+18
—36
-23
+76
+ 5
+21
-18
-32
-17
-35
-11
-18
-32
-17
-15

-23
+hh
-17
+ 2
-28
-lii
-10
+ 1

-41
-67
-29
-56

- 3
+34
- 9
+43

+59
- 6
+ 6
- 2

-62
- 3 +131
-17
+35
-45
-67
-30
-43
-21
-20
+27
Total of it departments

-10
-17
-14
-10

+19
-16
+ 5
- 9

-18
-25
-40
- 4

-13
-31
+43
- 3
-12
-22
+43
+59
+60
- 1
-41
-52
+16
- 2
- 2
- 9
Grand Total-—entire store

- 5
-25
-35
- 8

+ 3
- 5
-12
+ 9

+55
+37
+22
+34

+17
- 5
- 7
+ 2

- 6
+11
-19
+ 1
2/
4 weeks
4 weeks
One week ending
One week ending
ending
ending
Apr.2b Apr.17 Apr.10[Apr.3 Apr.24 Apr. 24 Apr.17 Apr.10(Apr.3 Apr.24
0
-11
-10
+25 1 - 8
- 2
+19
+14
+ k
-34
-20
+26 " - 8
" - 8 •+24 ' +32
+ 8
- 1
-27
-11
+22
0
+ 8
+61
-17
+27
+ 3
-39
- 5 r+10
-13
+16
- 6
+ 1
+20
-41
-13
- 5
- 5
- 4
0
-17
- 6
+ 2
-17
-19
+19
+17
-17
-34

Richmond
Atlanta
Chicago
St. Louis

- 2
-13
+11
+25

+ 8
-16
-11
+ 8

+13
- 2
+12
+70

4 J3
+47
+57
+41

+13
+ 1
+15
+34

-17
+ it
+1
— 6

-37
-4o
-29
-29

+ 1
+ 3
— 8
+21

+37
+29
+21
+19

-

9
4
6
2

- 4
+ 9
+ 5
0

+10
+27
+13
+15

+25
+22
+11
+28

- 6
-11
-12
- 5

+ 5
+10
+ 4
+ 8

Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page 1.

0
+ 4
-34
- 5

-h2
-10
-38
r-™?0

-11
+25
- 3
+32

+25
+120
- 4
+ 4

-12
+27
-23
+ 2

-17
-15
-15
- 5

-44
-22
-56
-23

-17
+ 2
- 2
+ 2

+53
+26
+21
+ 4

-14
- 5
-21
- 5

+ 1
- 8
0
- 3

0
+18
- 3
+23

+ 6
+22
+19
+12

- 5
-10
-13
-20

0
+ 4
- 1
+ 1