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U'3

T-

1justed indexes
(19U?£i(5b # e y a g e imonthly s a l e s = 100)
1952
Jan. Dec. I Nov. Oct.
Dec. Nov.
o-

J

1

Department

Perce ntage change from a year ago | Weekly unadjusted indexes
14 wks. 1(1947-49 av.wkly.sales=100)
One week ending
1954
ending
1954
Jan.
Jan.30
Feb.
20
Feb.201Feb.131 Feb.61
Feb.20 Feb.13 Feb.6 Jan,30

a

cat^

March 1, 1954

4 t y

Sales i n s e l e c t e d departments

^

O

:
e.vW- "

NOT FCR PUBLICATION

SPECIAL WEEKLY R lPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL - F. R»

GRAND TOTAL SALES 1/ 2/

+ 3

+ 1

0

0

+ 1

84

90

85

86

p 81

186

123

112

77

84

190

121

116

F u r n i t u r e & bedding

- 2

- 5

- 3

- 2

- 3

126

131

litO

151

pll2

103

121

132

12$

120

112

122

133

Domestic f l . cov'gs

- 9

-13

- 5

-5

- 8

85

92

90

94

P 77

81

109

122

80

88

91

113

122

Major appliances

+ 2

- 2

-a

+ 5

0

63

63

63

66

P 59

57

65

75

59

64

66

68

81

Radio,phonograph,TV

- 4

+ 1

+ 3

+ 2

0

110

116

117

117

P

225

157

l h l

95

115

244

160

166

T o t a l of 4 d e p t s . 1/

- 3

- 6

- 3

- 2

- 4

100

104

108

lilt

P 90

103

110

118

9h

99

114

112

123

ALL OTHER SALES 1 /

+ 4

+ 2

+ 1

+ 1

+

82

88

83

82

p 80

196

125

111

75

83

199

122

115

2

99

!

p—Preliminary.
,
1/ Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o p e m i t comparisons with^departmental changes.
~2f Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
"""
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8a(based on about 550 s t o r e s ) .
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among denartments) of t h e approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .




CONFIDENTIAL - F. R.

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas CityDallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales i n Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Major household appliances
F u r n i t u r e and bedding
Domestic f l o o r coverings
k weeks
U weeks
k weeks
One week ending
One week ending
One week ending
ending
ending
ending
Feb.20IFeb.13iFeb.6 Jan.30 Feb.20 Feb.20|Feb.13[Feb.6 [Jan.30 Feb.20 Feb. 20 IFeb. 13 IFeb.6 Jan.30 Feb.20
0
— 2
- 2
+ 2
- 2
-13
T3~~
T
- a
- 3
9
- 3
3" r t ~=~w
T
T
"TDT
-11
~-W
Tnr
"TT
T T
- 3
— 9
- 9
- 7
" W
0
- 6
+ 8
+ 6
- 2
+ 1
- 6
- 6
- 1
1
+13
+30
+5
h
- 7
-20
- 1
-10
- 8
-12
-11
+12
-16
- 1
+39
-13
- 9
- b
- 9
-3k
+ 6
-18
+18
-21
- 1
+11
-22
+ 3
-Hi
+ 3
+ 3
-32
-15
- 5
- 7

- 5
-lh
- 3
- 6

-15

+Hi
- 7
+ It

+
-

1
1
1
1

- 6
+13

- 5
- 6

+
-

6
3
k
3

+5
+25
+10

-21

-16

+ 8
- 5
-Hi

+13
- 8
-10
-

2

-

2

+17
- 8
- 6

-32
+20
+ 6
-21
+ 3
+ltl
-23
- 7
- 2
-12
-12
+36
-31
-25
- 9
- 9
-10
- 2
+23
0
-13
-lt8
-Uo
-15
- 3
+ 2
+11
-12
-12
-22
-12
-2ii
-23
- 5
Radios,phonographs,television,etc.
T o t a l of U departments
h
weeks
One week ending
One week ending
ending
Feb. 20 Feb. 13 iFeb.6 Jan.30 Feb. 20 Feb. 20 Feb.l3|Feb.6 | Jan. 30
0
+ 1
+ 2
^-o
- 2
+ 3
— il
-~3
- 3
+1Z*
+66
0
+13
+66
+ 1
"+52"
- 7
-7
+18
-17
+ 7
+ k
- k
- 7
- 3
- 3
- 5
-28
+ it
-16
-17
-Itl
-19
-23
- 5
- 5
+16
-26
+ 2
-17
- 1
+37
+ 3
-15
- 3
-

2

- 9

Richmond
Atlanta
Chicago
St. Louis

+32
-2lt
+ 6
+2k

+2k
-25
+23
+13

+18
-50
-17
+k0

+38
-5k
+ 8
+83

Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1.

-12
-k3
-37
+ 9

-1*5
-17
-5k
- 8

- 8
+15
-51
+2k

-33
+ k
-12
- 8




r

~rr
-

+2?
-itl

+k
+kl

-25
-12

-UO
+ k

+
+
-

3
8
2
2

- 3
-2k
-17
- 2

- 7

+5
-

2

+10

- 5
- 5

+5
- l

- 6

+ 1

+ 2

+ 6

- 9
- 3

+18
- 9

+ 3
- 3

- 7

- 8

-18

- it

-35

-25

o
+10
- 3

+15
+5
+19

+ 7
+23
- 3
0

- 6

+30
-2k
- 6
0
Grand

+18
+52
+23
-19
-52
-35
-16
- k
Total—entire

-10

- 9
-31
-20

- 9

+38
+51
+ 1
- ?

+bl
+21
-16

+12
+1+8

+25
+22
- 3

+5
+37

-17
-3k
+18
store

-3k
- 1

+11
- 1
- 3

+5

+
+
+
+

+
-

+ 9
+ 1
- it
-5

-10

U weeks
h weeks
One week ending
ending
ending
Feb. 20 Feb. 201 Feb. 13 I Feb. 6 I Jan. 30Feb.20
0
0
+ 1
+ 1
+ 3
- k
~=nr
+ 6
+ 2
+ 3
TT
+ 6
0
+ k
+ 3
+ 3
+ 3
- 1
-11
- It
-3
- 3
- 3
+ 2
+ 2
-1*
+5
+5
- 5

™+nr

+ 3
-

2

- 3
+ 2
+ 2
-10

-2k
- 6

+10

+ 7
+ 5
+ 1
+20
+ 2

- 5

- 3

+ l
- k
+ 2

+5

+5

- 5

+
-

+ 8
+ 3
— 6
-13

l
l
l
l

o
o

8
2
3
k

7
1
1
1