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SPECIAL WJ5EKLT "ItEPORT "ON DEPARTMENT STORE SALES—'UNITED' STATES SUMMARY

tiOmP&NTIAL'

January 6, 1953

Sales in selected departments

Department

NOT FOR 'PUBLIC '-TIO1:

Monthly unadjusted indexes
Weekly unadjusted indexes
Percentage change from a year ago
(19ill
average monthly sales = 100)
(19l|l
aver,
weekly
sales=10Q
4 weeks
One week ending
1951
1952
ending
1952
[Oct. ISept. Aug.
Nov.
Dec.
(Sept.|Aug.
ec.20|Dec.l3|Dec. 6 Dec. 27 Dec.27|Dec.20jI)ec,13 Dec. 6 Nov. Toct.
Dec. 27 |D

GRAND TOTAL SALES 1/2/ +57

r+ it

r+ 3

- 1

+ 9

279

rl$3

hlS

U05

p255

2hS

213

18U : 37U

270 238

212

188

97

r222

27U

2U9

p228

2U7

220

251

192

227 2J46

216

258

Furniture & bedding

-12

+3h

+ 9

-6

Domestic fl* cov'gs

+ U

r+17

- h

- 8

- 1

92

r202

257

26 9

p230

251

202

179

187

21*6 268

208

197

Major appliances

+ 9

+20

+ h

- 5

+ 5

129

r225

226

212

p219

256

258

252

199

222 298

268

267

Radio,phonograph,TVl/

+U8

- 1

- 6

-15

- 2

hl6

r912

817

692

pU86

hlS

392

281

718

565 5Uo

U8U

371

Total of U depts. l/

+ 6

+15

+ 1

- 9

+ 2

mo

289

321

293

p252

273

2i|0

237

2hS

265 290

251

257

+ u

+ h

0

+ 9

295

r506

h9h

Ul8

P255

2h2

210

178

38 9

270 232

207

180

ALL OTHER SALES 1/

!

i
j

+

&

p—Preliminary.
r—Revised.
l/ Monthly indexes for this category are not released publicly} they are shown here solely to permit comparisons with departmental changes.
*2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
""
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 11$ stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




NOT FDR PUBLICATION
SPECIAL"WEEKLr'REPOHr ON DEPAHliMEKT~'STCHE' SALED--SOMMAR'r H DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major
household
appliances
Domestic
floor
coverings
Furniture and bedding
weeks
U weels
1% weeks One week ending
One week ending
One week ending
ending
ending
ending
Dec.2?IDec.20[Dec.13|Dec. 6 Dec.27 Dec.27|Dec.20[Dec.13|Dec. Dec. 27IDec.27IDec.20IDec.13|Dec. 6 Dec.27
+ 3
-+3T
+ Tt
T
=1?
+34 + y
- 6 ; + 6 ' + 1|
r+iy
- ii _-_8r
+ICT
"+TT
=
-2b
"
+
I
8
™
+43
+6'9
~
r
+
2
T
" W
~T
+ ^
~1W
" W
-18
-16
- 9
+30
0
+ 1
-29
- 8
+17 - 5
-10 - 3
+25 + 5
-ItO
1
+ 2
+
8
+lh
-15
-12
h
+
2
+12
- 2
-11
-17
+20 + 1
-19
- 8
6
-25
8
+12
-11
-33
+12
- h -17
+79
+72 +16
- h
-38
+ 5
-39
+18
-11

sail Krancisco




+39
r+18
+35
+26

+17
0
+22
+ 3

+
+

u
9
6
1

+16
- 8
+15
+ 6

-lit
-13
- 1
-17

+29
r+53
+16
+26

- 1
-13
+13
+12

+10
0
-15
-10

+
+
+
+

7
h

2
3

+ 8
-12
+21
+71 - 6
+15
—25
+ 8
+59 +29
0
+ 5
+11 + 7
+ 6
-10
-35
+56 +21
—1*0
+10
+ U
0
+51
-12
+ 8 + h
+20 - 6
- 8
- 8
+ U
r 0 -26
- 2
+ 2
+ k
r+ 7 - 9
+17
Total of U departments
Radios,phonographs,television, etc.
k weeks
It weelc
One week ending
One week ending
ending_
ending
Dec.
27
Dec.27|Dec.20|Dec.13|Dec.
6
Dec. 27 |Dec. 20 |Dec. 13 [Dec. 6|Dec.27
+15+1
- 9
- 1
-6
-15: - 2
+
+I1.8
_±_2_
0
+ 6
+11
+59
-20
9
+
3
- 7
-17
+52~
8
- 8
+
8
-12
-18
-30
-23
-2k
+m
-33
- 8
+ 2
+18 + 3
+ 1
+ 1 +1U
+18 + 6
+62
+22
+
1
0
-23
-12
3
-38
- 2
+ 3
- 7
+20
+5U
+5U
+16

+10
r-13
+ 1
- 7

+18
-10
- 7
-29

+ 3
-26
-10
-18

+12
- 8
0
-15

+ 6
- 5
+23

+12
+60
+182
+15?

+12
- 1
+ 6
r+20

+17
+39
- 6
+ 8

-31
+ 8
- 7
+11*

+ 2
+21
+16
+26

h

+18
r+10
+18
+11

+19
- 3
+68
+U7

+29
+18
+29
+11

-

+ 9
- 8

+ 1
-10
- 7
- 8

+
+
-

+21
+23
+llt
- 6

-20
- 1
+ 5
+ k

+11
+10
+23
+ 8

+ 8
-

h

8
2
8
3

+ 6
+31
+12
-15

-18
r+36
+22
+13

-17
+19
+ 9
+ 9

-21
+35
+ h
- 8

-15
+30
+11
o

+1U
+59
+ 8
+58
+ 6
+21
-10
- 7
+30
+13ii
+8U
+97
-21
r- 1
-17
+10
Grand Total—entire store

+29
+ 3
+83
-11

2/
weeks
ending

One week ending

Dec.27|Dec.20|Dec.13|Dec.6 Dec.27
r+ 3
=JL _±_2
+57 r+ k
- 2
+ 7
+ 3
- 3
+7U
+ 2
+ h
+52
- U
h
0
+ 8
+1*0
+ 2
+ 9
+10
- 5 +11
+55 + 9
-

+56

+60
+62

+51
+51
+39

+65
+68

+ 8
+ 3
+ 5

+ 2
+ 3

0
+18
r- 2

+ 8
+ h
+ 6

+5
+ 2

+13

+ 3

+ 9

+5

+11
+11
+11

+ 6
r+ 9

-5

+ 9

+ 3
h

0
+ 2
-

h

+ 8
+15

+ 6