Full text of H.8a Weekly Department Store Sales : April 20, 1953

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7-NOT FOR PUBLICATION

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL

U B f ^

Sales i n s e l e c t e d departments
jffircentage change from a y e a r ago
t'lv

Or

One -week ending

A p r i l 20, 1953,

APR 22
1SS3unadjfag$ed i n d e x e s

Weekly u n a d j u s t e d indexes

Monthly
(19^1 average A W W K ^ S P c ^ ^ l O O )

k "weeks 19ltl aver,weekly sales=100)
ending
1953

Apr. 111 Apr. It | Mar, 2d | Mar, 21 Apr. 1 1 Apr. 111 Apr. U |Mar. 28 | Mar. 21 Mar.

~WT

^a^-»>iQn

Feb. [ Jan.

Dec. | April |Mar,

"Feb.

Jan.

1951
J-?;-*-

Dec.

GRAND TOTAL SALES 1 / 2 /

-16

+3

+7

+12

+ 1

193

r231

22h

220

e207

163

180

W5

20I4

195

l6h

181

37lt

F u r n i t u r e & bedding

+33

-16

+ 1

+ 6

+ 5

203

166

20!j

205

el90

232

227

210

186

191

230

221

192

Domestic f l , c o v ' g s .

+39

-17

+ 2

+ 3

+

h

185

139

175

177

el62

17U

179

189

165

171

176

188

I87

Major a p p l i a n c e s

+51

- 3

- 1

+ 7

+10

188

162

193

226

e225

17h

198

213

167

207

166

193

199

Radio,phonograph , T V l /

- 5

-17

-11

- 1

- 9

232

225

260

303

e286

272

330

701

216

297

290

351

718

T o t a l of 1; d e p t s . 1 /

+30

—15

— 1

+ 3

200

165

201

212

el99

213

221

256

181

200

213

222

2u6

ALL OTHER SAIES 1 /

-19

+5

+8

+ 1

193

238

226

220

e208

157

176

i+22

207

19ii

158

177

389

+ It
+13

J

r—Revised.
e—Estimated from weekly s a l e s f i g u r e s ,
1 / Monthly i n d e x e s f o r t h i s c a t e g o r y a r e n o t r e l e a s e d p u b l i c l y ; t h e y a r e shown here s o l e l y t o permit comparisons w i t h d e p a r t m e n t a l changes.
"?/ F i g u r e s a r e based on t h e a b b r e v i a t e d sample d e s c r i b e d i n note below and a r e p r e s e n t e d h e r e s o l e l y t o p e r m i t comparisons w i t h d e p a r t m e n t a l
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8 ( b a s e d on about 550 s t o r e s ) .
N o t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among d e p a r t m e n t s ) of t h e a p p r o x i m a t e l y 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly d e p a r t m e n t a l f i g u r e s .




CONFIDENTIAL

SPECIAL "WEEKLY REPORT ON DEPARTMENT ST (EE SAIES—SUMMARY BY DISTRICTS
S a l e s i n S e l e c t e d Departments
D a n e s t i c f l o o r coverings

F u r n i t u r e and bedding

It weeks
One week ending
ending
Apr.11 Apr. b Mar.20 Mar.21 Apr. 11. Apr. 11 Apr. It |Mar. 281 Mar. 21
+ 1
+ 6
+ 2
-16
+ 3
+ 5
+33
+39
-17
+ 8
+10
+11
—' 2
- 1
—lit
-it6
+ 7
-25
+20
- 8
+22
+ 7
-21
1
3
-2b
- 3
— L
+ 2
+ 6
- 6
+ 1+
2
1
+125
+ 3
+15
-33
+18
1
0
+61
+
9
+17
+27
-31
+it5
- 9
One week ending

United S t a t e s
-Boston
Iblew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o

United S t a t e s

Boston
New York
Philadelphia
Cleveland

— it
+it8
+55
+20

- 2
+12
+ 8
- 5

— 7
+10
+1
+ 3

-10

+10
+12

+ li=

+21
+78
+36
+L6
+ 5
—-tj.0
+26
—16
-13
-13
+ 8
+10
+12
-11
+32
— 6
+23
+30
+U9 +29
Kaaxos,pnonographs,television,etc.
4 weeks
One week ending
ending
Apr.11 Apr. h Mar. 28 Mar.21 Apr. 11
- 9
-17
-11
- 1
— 5
-16
-21
-21
-35
—2b
-27
-5o
-35
-36
-27
- it
- 6
-17
+ 3
- 3
-20
-20
-31
-11
-22

Richmond
Atlanta
jChicago
S t . Louis

+22
2.
+31
-29

Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o
For f o o t n o t e s , see page 1 .

+36
+31
-39
+17




—26
-23
- 7
+ 1

+ U

-bo

- 7
—20
-11
-25
-19
+30

- 8
+30
+ h
-19

+ 2
-11
+16
-31

+ li
- 8
+11
-25

+II4

-33
+29
+ 9
468

- 8
+ 1
-17

-20
-32
+60

+bh

+33
+L5
+16
+ U

-12
+23
— 5
—26

-10
+13
0

+16

-11
+20
— 2
-27

+12
-11
-22
0
+1*0
-30
- 8
+ 5
-30
+18
-18
+16
— 7
T o t a l of Ll departments
One week ending
Apr.11 Apr. b Mar. 20 Mar. 21
-ulf)
* J,
- 1
-IS
-10
-23
•f 3
- 3
+13
-16
-21
- 7
+36
+ 2
- 2
- h
+itU
-23
h +17
+60
+22
+Vi

+ 7

-19
-12

+51
+ 9

- 6
-11

- 7
+20
+ 3
- 3

+68
+22
+29
+19

- 1
-20
0
+ 1

+10
-ia
+ 7
+35

+k7

- 5

+20
+ it
-10
-11
- 8
+15
+23

NOT FOR PUBLICATION
Page 2
Major household a p p l i a n c e s

b weeks
One week ending
ending
Apr. 11 Apr.11 Apr. b Mar.20 Mar.21
1
+ 7
+51
+ it
- 3
-lit
+ 6
-12
- 9
- 7
-28
- 6
-36
-39
- h
+10
+16
+ 8
+ 9
+70
+ 6
- 6
+86
+15
- 9
- 2
+25
+ 7
— 9

+ 8
+117
+66
+32

-17
+28
— ii
-11

-18
+37
- 5
-10

+
+
+

+83
+10
+90
0

+ 5
-19
+30
+11

+33
0
+31
— 5

6
9
3
1

it weeks
ending
Apr. 11
+ ^
- 8
-10
+ 7

+ 6

- 6
+17
+11
- 5

+10
- 6
+12

+18

+ 7

+9h

+10
+ 2
-m
-2i;

+35
— 7
Grand T o t a l — e n t i r e s t o r e 2/

4 week:
ending
Apr.UL
+10
- 7
-30
+2it
+13
- 6
+65
+13
+ 1
- 3
-10
+i*o
0

it week:
One week ending
pnrHpg
Apr.11 Apr. it Mar.20 Mar.21 Apr.11
+ 7
+12 , + 1 „
J. 1
—16
+21
- 3
+ 3
—2it
- 3
- 2
+ 3
-16
- 5
- 5
+ 9
- 3
+ 3
-15
- 7
+ 1
+15
+ 9
+ it
-21
—25
-13

+11

+11
+19

+
+
+

+17

+11

+16
r+12

+iit
•t* 8

+28
+22
+15
+ 9

+11
+ 1
+ 6
+ 1

+ 2
+ 9

+ 5
+12

+ 1

+12

— 2

+ 6

- 8
-19
-20
-21

-16

+ 2

+

$

+12
+13

2
5
7
3