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BOARD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM G.7.U.1 'A. •V^v- IMMEDIATE RELEASE " DEPARTMENT STORE MERCHANDISING (SelecteB. series, based" on retail/a&ilar a w / f f : ioflc APRIL 1954 Amount (In millions of dollars) 19# 19i>4 Apr, Mar. Apr. ; Mar. 377 385 +15 + 7 rl,219 1,176 + 1 - 3 402. -19 -14 U20 454 -10 - 3 34k 398, -12 0 Sales 1/ P Stocks 1/ pi,182 Outstanding orders P 279 343 r 326 Receipts 2/ P 408 452 r New orders 2/ P 344 392 r U02_ 351 r 1,176 H^Per cent change April from Year M onth ago ago Merchandising Ratios 3/ Apr. 1954 Mar. 1953 Mar. Apr. 1949-53 Average Apr. Mar. p2.9 3-4 r3.2 3.1 3.2 3.1- Outstanding Orders to Sales p0.7 1.0 0.9 1.0 0.8 1.1 Stocks plus Outstanding Orders to Sales P3.6 4.3 4.1 4.1 O Receipts to Sales 2/ pl.O 1.3 l.i 1.2 1.1 CM Stocks to Sales 1.2 1/ Figures are based on the sample described in the note below and are presented here solely to permit comparisons with changes in orders and receipts. For monthly movements of total department store sales and stocks, refer to the regular monthly sales report G.7.2 and stocks report G.7.4.2, or the Federal Reserve Bulletin. 2/ Receipts of goods are derived frcm the reported figures on sales and stocks. New orders are derived from receipts and reported figures on outstanding orders. 3/ The first three ratios are of stocks and/or orders at the end of the month ITo sales during the month. The final ratio is based on totals of sales and receipts for the month. Note:—These figures are not estimates for all department stores in the United States. They are the actual dollar amounts reported by a group of department stores located in various cities throughout the country. In 1953, sales by these stores accounted for about 50 per cent of estimated total department store sales. Figures for the most recent thirteen-month period are shown regularly in the Bulletin. For description and back data, January 1939 to August 1952, see Federal Reserve Bulletin for October 1952, pp. 1098-1102. Back data may be obtained from the Board's Division of Research and Statistics.