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BOARD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM
G.7.U.1

'A.

•V^v-

IMMEDIATE RELEASE

"

DEPARTMENT STORE MERCHANDISING
(SelecteB. series, based" on retail/a&ilar a w / f f :
ioflc
APRIL 1954
Amount
(In millions of dollars)
19#
19i>4
Apr,
Mar.
Apr. ; Mar.
377

385

+15

+ 7

rl,219

1,176

+ 1

- 3

402.

-19

-14

U20

454

-10

- 3

34k

398,

-12

0

Sales 1/

P

Stocks 1/

pi,182

Outstanding orders

P

279

343 r

326

Receipts 2/

P

408

452 r

New orders 2/

P

344

392 r

U02_

351 r
1,176

H^Per cent change
April from
Year
M onth
ago
ago

Merchandising Ratios 3/
Apr.

1954
Mar.

1953
Mar.
Apr.

1949-53 Average
Apr.
Mar.

p2.9

3-4

r3.2

3.1

3.2

3.1-

Outstanding Orders to
Sales

p0.7

1.0

0.9

1.0

0.8

1.1

Stocks plus Outstanding
Orders to Sales

P3.6

4.3

4.1

4.1

O

Receipts to Sales 2/

pl.O

1.3

l.i

1.2

1.1

CM

Stocks to Sales

1.2

1/ Figures are based on the sample described in the note below and are presented here solely to permit comparisons with changes in orders and receipts.
For monthly movements of total department store sales and stocks, refer to
the regular monthly sales report G.7.2 and stocks report G.7.4.2, or the
Federal Reserve Bulletin.
2/ Receipts of goods are derived frcm the reported figures on sales and stocks.
New orders are derived from receipts and reported figures on outstanding orders.
3/ The first three ratios are of stocks and/or orders at the end of the month
ITo sales during the month. The final ratio is based on totals of sales and
receipts for the month.
Note:—These figures are not estimates for all department stores in the
United States. They are the actual dollar amounts reported by a group of
department stores located in various cities throughout the country. In 1953,
sales by these stores accounted for about 50 per cent of estimated total department store sales. Figures for the most recent thirteen-month period are
shown regularly in the Bulletin. For description and back data, January 1939
to August 1952, see Federal Reserve Bulletin for October 1952, pp. 1098-1102.
Back data may be obtained from the Board's Division of Research and Statistics.