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G.7 »H»1

BOARD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM
December 1, 1953
DEPARTMENT STORE MERCHANDISING DATA — OCTOBER _
(Selected series, based on retail value figurs^^)^
Percent
Amount
lDet@ber from
(In millions of dollars)
"T9?2 7 % Monthfot-Year
"1953"
^go
Sepfeyr %
Oct.
Sept,
Oct.
JJ2

%

h$2

389

rl,237

rl,137

+ 8

+5

U92

r

577

r

596

- 6

-20

531

159

r

552

r

U82

+16

- k

502

U6o

r

533

537

+ 9

- 6

Sales 1/

P 'hko

388

Stocks 1/

pi,297

1,206

Outstanding orders

P

U63

Receipts 2[

P

New orders 2/

P

r

'0,^-3

Merchandising Ratios 3/
1953
Sept.
3.1

19U8-52 Average
1952
Sept.
Sept.
Oct.
Oct.
2.0
2.ti
2.9
2.7

Stocks to Sales

Oct.
P 2.9

Outstanding Orders to
Sales

pl.l

1.3

1.3

1.5

1.3

1.5

Stocks plus 0 tstanding
Orders to Sales

pU.O

U.U

lt.0

u.u

h.i

U.3

Receipts to Sales 2/

pi.2

1.2

1.2

1.2

1.2

1.2

1/ Figures are based on the sample described in the note below and are presented
here solely to permit comparisons with changes in orders and receipts. For
monthly movements of total department store sales and stocks, refer to the
regular monthly sales report G.7.2. and'stocks report G.7.lw2, or the Federal
Reserve Bulletin.
2/ Receipts of goods are derived from the reported figures on sales and stocks.
New orders are derived from receipts and reported figures on outstanding orders.
3/ The first three ratios are of stocks and/or orders at the end of the month
to sales during the month. The final ratio is based on totals of sales and
receipts for the month.
Note:—These figures are not estimates for all department stores in the United
States. They are the actual"dollar amounts reported by a group of department
stores located in various cities throughout the country. In 1952, sales by
these stares accounted for about 50 per cent of estimated total department store
sales. Figures for the most recent thirteen-month period are shown regularly
in the Bulletin* For description and back data, January 1939 to August 1952,
see Federal Reserve Bulletin for October 1952, pp. 1098-1102. Back data may
be obtained from the Board's Division of Research and Statistics*