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1b BOARD OF GOVERNORS OF TIE FEDERAL RESERVE SYSTEM 1953 n g g M M E N T STORE MERCHANDISING DATA — JULY £ .x ^ 0 % g # e d series, based on retail value figftn^s) Amount (In millions of dollars) 1953 1 1?52 July June | July | June Sales 1/ PeYBWyGhange July^Trom Month Year ago ago P305 375 r290 r356 -19 + 5 pi,080 1,102 r998 rl,021 - 2 + 8 Outstanding orders P523 k$9 r526 Ull +lh -1 Receipts 2/ P283 293 267 r272 - 3 + 6 New orders 2/ P3U7 U31 r382 rU08 -19 - 9 Stocks 1/ • Merchandising Ratios 3/ 1953 July June 1952 July June 1948-52 Average July June Stocks to Sales P3.5 2.9 3.U 2.9 3.3 2.8 Outstanding Orders to Sales pl.7 1.2 1.8 1.2 1.9 1.1 Stocks plus Outstanding Orders to Sales P5.3 lw2 r5.3 U.O 5.2 3.9 Receipts to Sales 2/ 0.8 0.9 0.8 0.8 0.8 p0.9 P—Preliminary. r—Revised. 1/ Figures are based on the sample described in the note below and are presented here solely to permit comparisons with changes in orders and receipts. For monthly movements of total department store sales and stocks, refer to the regular monthly sales report G.7.2. and stocks report G.7.U.2, or the Federal Reserve Bulletin, 2/ Receipts of goods are derived from the reported figures on sales and stocks. New orders are derived from receipts and reported figures on outstanding orders. 3/ The first three ratios are of stocks and/or orders at the end of the month to sales during the month. The final ratio is based on totals of sales and receipts for the month. Note:—These figures are not estimates for all department stores in the United States. They are the actual dollar amounts reported by a group of department stores located in various cities throughout the country. In 1952, sales by kthese stores accounted for about $0 per cent of estimated total department store feales, Back data may be obtained from the Board's Division of Research and Statistics, Figures for the most recent thirteen-month period are shown regularly in the Bulletin*