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BOARD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM
FOR IMMEDIATE RELEASE
April 29, 1954

G.7.4.1
DEPARTMENT STORE MERCHANDISING DATA

Amount
Uffes e-Fer cent change
(In millions of dollaiQ%n
arch from
1953
' f i n h Year
^fbt
1954
Mar. | Feb.
Mar. j Feb*
ago
ago
Sale6 1/

P

351

299

Stocks 1/

pl,179

1,075

Outstanding orders

P

315

Receipts 2/

P

New orders 2/

P

r

385 r 305

+17

- 9

rl,176 rl,107

+10

0

403

r

402

458

-14

-14

455

364

r

454 r 381

+25

0

397

397

r

398 r 384

0

0

Merchandising Ratios 3/
1954
Feb.
Mar #

19>3
Feb.
Mar,

1949-53 Average
Feb.
Mar.

Stocks to Sales

p3.4

3.6

3.1

r3.6

3.1

3.6

Outstanding Orders to
Sales

pl.O

1.3

rl.O

1.5

1.1

1.6

Stocks plus Outstanding
Orders to Sales

p4.3

4.9

4.1

r5.1

4.2

5.2

Receipts to Sales 2/

Pi .3

1.2

1.2

1,2

1.2

1.3

1/ Figures are based on the sample described in the note below and are presented here solely to permit comparisons with changes in orders and receipts.
For monthly movements of total department store sales and stocks, refer to
the regular monthly sales report G.7.2 and stocks report G.7.4.2, or the
Federal Reserve Bulletin.
2/ Receipts of goods are derived from the reported figures on sales and stocks.
New orders are derived from receipts and reported figures on outstanding orders,
3/ The first three ratios are of stocks and/or orders at the end of the month
T o sales during the month. The final ratio is based on totals of sales and
T
receipts for the month.
Notes—These figures are not estimates for all department stores in the
United States. They are the actual dollar amounts reported by a group of
department stores located in various cities throughout the country. In 1953,
sales by these stores accounted for about 50 per cent of estimated total department store sales. Figures for the most recent thirteen-month period are
shown regularly in the Bulletin. For description and back data, January
1939 to August 1952, see Federal Reserve Bulletin for October 1952, pp. 10981102. Back data may be obtained from the Board's Division of Research and

Statistics.