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FOR MEDIATE RELEASE
January 22, 1965.

C. 7.3
0*fcUB4u*B

SALES, BY DEPARTMENTS

MONTHLY DE

UNITED STATES - NOVEMBER 1964
(Based on retail dollar amounts)
Summary by Selected Department Groups

Main
store
total

97
85
112
115
118
109
94
109

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.

1962
1962
19f2
1962
1962
1962
1962
1962
1962
1962
1962
1962

£
' 154
235

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.

1963
1963
1963
1963
1963
1963
1963
1963
1963
1963
1963
1963

98
87
111
117
119
113
100
117
120
129
147
253

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.

1964
1964
1964
1964
1964
1964
1964
1964
1964
1964
1964

105
99
121
117
128
123
109
119
130
143
158

Women's
apparel
and
accessories

Men's
and
boys'
wear

Piece
goods Small MiscelHome
wares laneous
furnish- and
houseings
hold
textiles

90
82
124
135
125
104
89
112
128
136
149
217

84
75
94
108 '
116 '
134
88
99
105
124
174
328

106
99
118
102
119
111
107
114
118
135
152
176

91
84 "
125
134
125
106
93
121
131
136
143
232

86
78
96
110
111
139
95
109
110
120
170
358

104
99
113
107
121
118
116
121
126
138
147
189

.

Basement
store
total

139
69
82
73
86
76
92
112
84
94
99
122

108
96
110
107
123
119
95
108
113
125
168
327

76
73
88
101
98
114
94
94
84
104
196
389

79
69
100
112
107
101
78
103
106
116
131
190

147
71
79
78
89
78
100
120
89
96
97
132

107
98
106
111
127
119
100
111
117
128,
158
352

78
77
89
106
105
116
100
100
87
105
170
419

76
<68
99
112
105
102
83
111
109
112
126
205

81
86
114
157
111
90
97
77
85
109
79
116
86
97
110
107
116
79
113
108
140
106
95
116
86
124
125
107
111
111
135
117
131
119
131
108
128
133
85
132
151
114
87
108
109
110
126
104
100
108
' 115 100
124
127
109
121
95
116
128
96
137
123
141
125
139
112:
100
149
145
152
129
172 182
102
163
180
151
for departments within groups given on following pages.




w>\

G.7.3

Page 2
MONTHLY DEPARTMENT STORE SALES, BY DEPARTMENTS
UNITED STATES - NOVEMBER 1964

Department
GRAND TOTAL - entire store

Percentage change from
Unadjusted
corresponding period
indexes
,,
(1947-49 av.-lOO57 )
rear aso
* )
Nov. '641
' Oct. '64111 mtis. *64 Nov.'64 1 Oct.'64
+ 7
+ 7
+11
—
—

MAIN STORE TOTAL

+ 7

+11

+ 7

158

143

PIECE GOODS, HOUSEHOLD TEXTILES

+ 5

-+ 4

+ 6

102

100

Piece goods
Silks, velvets, synthetics
Woolen yard goods
Cotton yard goods

- 2
0
- 5
- 3

0
- 3
+ 3
- 3

+
+
+
-

2
4
2
1

68
67
116
48

77
67
137
55

Household textiles
Linens and towels
Domestics—muslins, sheetings
Blankets, comforters, spreads

+ 8
+ 9
+10
+ 5

+
+
+
+

6
4
5
8

+
+
+
+

8
8
9
6

124
142
95
139

115
112
99
147

SMALL WARES

+ 9

+ 8

+ 8

172

139

+ 5
+ 3
+13

+10
+ 7
+10

+ 8
+ 4
+10

104
128
178

94
120
164

Silverware and Jewelry
Silverware and clocks
Costume jewelry
Fine jewelry and watches

+10
+11
+ 6
+14

+ 6
+12
+ 1
+ 9

+ 7
+ 9
+ 3
+12

158
147
149
219

120
106
125
165

Art needlework
Books and stationery
pock* and magazines
Stationery

0
+10
+10
+ 9

0
+ 9
+ 7
+ 9

+
+
+
+

1
8
9
8

133
242
194
258

138
153
143
153

Laces, trimmings, embroideries,
and ribbons
Notions
Toilet articles, drug sundries

WOMEN'S APPAREL,AND ACCESSORIES

+ 6

+12

+ 6

151

152

Women'* accessories
Neckwear and scarfs
Handkerchiefs
Millinery
Women's and children's gloves
Corsets and brassieres
Women's, children's hosiery

+ 6
+ 7
+ 1
+ 1
+ 6
+ 4
+10

+10
+12
+ 3
+ 8
+23
+ 5
+13

+
+
+
+
+
+
+

5
7
3
2
5
6
4

143
164
73
92
185
167
105

137
166
50
120
165
190
106

Underwear, slips, and negligees + 9
Knit underwear
+ 8
Silk 6 muslin underwear, slips + 9
Negligees, robes, loung. apparel +12
Infants' wear
+ 3
Handbags, small leather goods
+ 6
Women's and children's shoes
+ 7
Children's shoes
+ 5
shoes
+ 7
forWomen's
FRASER

+10
+ 5
+11
+13
+14
+ 7
+ 9
+ 5
+10

+
+
+
+
+
+
+
+
+

7
8
6
8
4
5
6
2
6

139
174
106
182
167
163
144
121
151

102
133
80
113
147
151
162
106
177

Digitized


Page 3

G.7.3
MONTHLY DEPARTMENT STORE SALES, BY DEPARTMENTS
UNITED STATES - NOVEMBER 1964
Percentage change from
corresponding period

. Department

Nov.'64

Unadjusted,
indexes
w
(1947-49 av =100-)
Oct.'64^

WOMEN'S APPAREL, ACCESSORIES (Coat.)
Women's apparel
Women's, misses' coats and suits
Women's, misses' coats
Women's, misses' suits
Juniors' and girls' wear
juniors' coats, suits, dresses
Girls' wear
Women's and misses? dresses
Inexpensive dresses
Better dresses
Blouses, skirts, sportswear
Aprons, bousedresses, uniforms
Purs
MEN'S AND BOYS' WEAR
Men's
Men's
Boys'
Men's

clothing
furnishings and hats
wear
& boys' shoes, slippers

168
149
163
91
186
175
200

6
1
1
7
4
7
1

+14
+32
+36
+16
+17
+18
+16

+ 7
+ 8
+ 8
+11
+ 8
+10
+ 5

159
129
153
59
196
171
226

+ 7
+ 7
+ 8
+ 8
+ 7
+12

+ 3
+ 4
+ 4
+14
- 3
+ 9

+
+
+
+
+
+

6
5
6
9
3
3

121
129
117
218
114
161

+ 6

+22

+ 9

180

145
173
125
150
160

+
+
+
.+
+
+
+

::

146
155
^ 139
220
115
1
159

+ 4
+ 9
0
+ 9

+29
+18
+19
+14

+11
+ 9
+ 5
+ 9

178
180
182
' 170

+11

+ 8

+ 9

163

149
169
173
168
163
173
60

Furniture and bedding
Mattresses, springs, studio beds
Upholstered, other furniture
Domestic floor coverings
Rugs and carpets
"Linoleum

+10
+ 5
+13
+ 9
+11
+ I

+ 9
+ 6
+11
+12
+12
+10

+ 9
+ 8
+11
+ 7
+ 8
+ 8

166
148
179
154
175
56

Draperies, curtains, upholstery
Lamps and shade#
China and fctaSsvare
Major household appliances
.Housewares (incl. small appliances)
Gift shop

+ 8
+-9
+10
+ 7
+10
+15

+ 5
+ 7
+ 5
+ 3
+ 6
+ib

+ 7
+ 7
+ 7
+ 8
+ 8
+11

150
140
163
83
162
2)7

? 145
125
125
89
134
161

Radios, phonographs, television,
pianos^ record#, sheeteusic,. instr. +19
+20
Radius, phonographs, television
+ 9
Records, sheet masic, in#tr.

+15
+18
+ 4

+14
+15
+ 9

323
385
274

253
285
194

+ 7

+ 7

+ 6

182

112

Toy#, games, #porting good#, camera*> + 9
+ 7
Toy# and geee#
+13
Sporting geed#
cameraa
+16
+ 6
Candy

+ 8
+ 4
+12
+13
+ 7

+ 8
+ 5
+12
+16
+ 5

260
263
265
125
164

111
63
172
91
147

MISCELLANEOUS MERCHANDISE DOTS;




C.7.3

Page 4
MONTHLY DBPARTWNT STORE"SALES, BY DEPARTMENTS
TOOTED STATES - NOVEMBER 1964

Department
BASEMENT STORE TOTAL
Domestics and blankets
Women's, misses' ready-to-wear
Intimate apparel
Hosiery
Underwear, corsets & brassieres
Coats and suits
Dresses
Blouses, skirts, and sportswear
Girls' wear
Infants' wear
Aprons, housedresses, uniforms
Men's and boys' wear

Unadjusted
Percentage change from
corresponding period
indexes
\J
a year ago
fl947-49 av.-lOCr
Nov.'641 Oct.'64111 mo# '64 Nov.*64 1 Oct.•64
125
+ 3
+ 5
+12
129
.+ 9

+ 5

+ 6

+ 2

+14

+ 5

122

124

+ 7
+ 9
+ 6
- 9
+ 3
. +9
- 4
- 1
0

+11
+13
+10
+35
0
+18
+23
+15
- 7

+ 7
+ 5
+ 7
+ 3
+ 4
+10
+ 4
+ 2
+ 2

132
2/
2/
97
82 ;
186
173
160
2/

125
2/
2/
120
88
196.
167
148
2/

116

lit

0

+18

+ 5

172

146

+ 2
+ 1
+ 3
- 4

+17
+20
+15
+19

+
+
+
+

168
170
168
182

140
154
136
159

Homefurnishings

+ 5

+ 5

+ 4

119

114

Shoes

+ 4

+ 5

+ 3

119

123

NONMERCHANDISE TOTAL

+ 5

+10

+ 8

Barber and beauty shop

+ 4

+11

+ 5

Men's wear
Men's clothing
Men's furnishings
Boys! wear

6
4
6
2

.

175

163

132

131

1/ The 1947-49 average ofv monthly sales for each department is used as the base in
computing indexes for that department. For description of series, see pages
1146-49 of the November 1953 Federal Reserve Bulletin. A brochure containing
back data tor the departmental series for the period 1940*1952 and summary
tables for individual years after that period may be obtained from the Division
of Administrative Services, Board of Governors of the Federal Reserve System,
Washington 25, D. C. The back data include figures on departmental stocks but
only through 1963, since such information was discontinued beginning in 1964.
2/ Data not available.
NOTE:—Based on reports from a group of large department stores located in various
cities throughout the country. In 1963, sales at these stores accounted for
more than one third of estimated total department store sales. Not all stores
report data for all of the departments shown; consequently, the sample for the
individual departments is not so comprehensive as that for the total.