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GOVERNORS OF THE FEDERAL RESERVE SYSTEM

* *For s@kad&^L%d evening
*** ^

papers

November 9, 1935
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?vember 12

DEPARTMENT STORE SALES IN OCTOBER 1935
Preliminary r e p o r t
Value of department s t o r e s a l e s showed l i t t l e change, on the b a s i s
of d a i l y averages, from September to October, a season when t h e s e s a l e s
u s u a l l y i n c r e a s e . The Board 1 s index, which maxes allowance f o r usual
seasonal movements and f o r d i f f e r e n c e s i n the numoer of business days,
was 77 percent of the 1923-25 average i n October as compared with 82
percent in September and 79 percent i n August.
Aggregate d o l l a r volume of s a l e s i n October was 6 percent l a r g e r than
a year ago and f o r t h e f i r s t t e n months of the year was 4 percent l a r g e r
,than during t h e corresponding period i n 193*+•
REPORTS BY.FEDERAL RESERVE DISTRICTS

Percentage change
from a year ago
January 1
to
October*
October 11*

Number
of
stores
reporting

Number
of
cities
included

529

254

+ 5

+ 4

Boston
New York
Philadelphia
Cleveland

+ 1
- 1
+ 4
+10

+
+
+

1
1
2
4

51
55
34
3b

28
28
lb
12

Richmond
Atlanta
Chicago
St, Louis

+ 4
+11
+12
+ 9

+
+
+
+

7
5
6
1

58
38
53
37

26
21
27
21

Minneapolis
Kansas City
Dallas
San Francisco

+12
+11
+ 9
+12

+ 7
+ 6
+ 6
+10

39
17
24
87

21
12
11
31

Total
Federal Reserve d i s t r i c t s :

* October f i g u r e s preliminary; i n most c i t i e s the month had t h e same number
of b u s in e s s days t h i s year and l a s t y e a r .