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FEDERAL

RESERVE

1929 - 31
R & RTI—47
&

BOARD

RETAIL TRADE IN OCTOBER, 1928
Preliminary report.
b a l e s of department s t o r e s showed an i n c r e a s e of 3 per cent in October, 1928,
as compared with t h e corresponding month l a s t y e a r , according t o r e p o r t s made to
the Federal r e s e r v e system by 496 s t o r e s . When allowance i s made f o r the f a c t .
t h a t October c o n t a i n e d one more b u s i n e s s day t h i s year than in 1927, however, average d a i l y s a l e s were in about the same volume t h i s October a s a y e a r ago. In
the p r e c e d i n g month average d a i l y s a l e s had been 10 p e r cent l a r g e r than a y e a r
earlier.
'
b l i g h t l y mora than h a l f of the r e p o r t i n g department s t o r e s showed i n c r e a s e s
in t o t a l s a l e s in October compared w i t h a, y e a r ago. The l a r g e s t i n c r e a s e s were
shown in the Chicago, New York, and Ban Francisco Federal r e s e r v e d i s t r i c t s , while
s u b s t a n t i a l d e c r e a s e s were r e p o r t e d f o r t h e Minneapolis, S t . Louis, and A t l a n t a
districts.
b a l e s of mail order houses were 25 per cent l a r g e r , and those of f i v e - a n d t e n - c e n t chain s t o r e s 6.7 p e r cent l a r g e r than in October a y e a r ago. The change:
in the volume of b u s i n e s s of b o t h mail order houses and chain s t o r e s r e f l e c t in
p a r t an i n c r e a s e from month to month in thu number of r e t a i l o u t l e t s o r a r r t e d *
Percentage changes in d o l l a r s a l e s between October, 1927, and October, 1928,
t o g e t h e r with the number of s t o r e s r e p o r t i n g , a r e given in the f o l l o w i n g t a b l e :
Federal
reserve
district

: P e r c e n t a g e of i n c r e a s e or de- :
Number of s t o r e s
: c r e a s e in sales—October,1928,% To t a l
: Number r e p o r t i n g
:compared with October. 1927
"reporting :Increase
:Decrease

Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas J i t y
Dal la s
San F r a n c i s c o
Total
Mail o r d e r houses
Five-and-ten-cent stores




+ 2.9
+ 6.9
+ 3.5
- 1.6
+ 0.2
- 3.7
+ 9.2
- 8.1
-15.2
+ 1.9
+ 0.1
+ 6.9

72
40
43
42
44
30
65
20
14
26
17
75

37
26
23
17
22
7
36
8
1
17
8
51

35
22
20
.25
22
23
29
i£
13
9'
9
24

+ 3.2

496

253

243

+25.0 (2 houses)
+ 6.7 (8 chains)