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FEDERAL RESERVE BOARD January 9» 1935 R &.S r t p ~ 121 For r e l e a s e i n evening papers Friday, January 11 • DEPARTMENT STORE SALES IN DECEMBER Preliminary report Preliminary f i g u r e s on the value of department store show an in crease from November to December of more than the estimated seasonal amount. The Federal Reserve Board's index, which makes allowance f o r d i f f e r e n c e s i n the number of business days and f o r usual seasonal changes, was fG in December, on the b a s i s of the 1923-25 average as 100, compared with 73 in November and 74 i n October. In comparison with a year ago, the value of sales f o r December was 11 percent l a r g e r . The l a r g e s t increases compared with l a s t year i n t o t a l sales f o r the month were shown in the Richmond, Dallas, Chicago, and Atlanta d i s t r i c t s . The aggregate f o r the year was 13 percent l a r g e r than i n 1933* PERCENTAGE CHANGE FROM A YEAR AGO December* 12 months ending December 11* +11 +13 456 223 Boston New York Philadelphia Cleveland + 8 + 6 +11 +13 + 5 + 6 + 9 +17 4j 50 28 25 23 27 13 11 Richmond Atlanta Chicago S t . Louis +17 +l6 +l6 t 9 +18 +26 +18 +15 49 31 44 38 21 20 25 • 21 Minneapolis Kansas City Dallas San Francisco +l4 +12 +17 +11 +11 +17 38 16 18 11 +22 15 Total Number of reporting stores Number of cities Federal Reserve d i s t r i c t s : +11 75 6 27 * December f i g u r e s preliminary; i n most c i t i e s the month had the same number . of business days t h i s year as l a s t year.
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