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I E D E H A L

R E S E R V E

BO A R D
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For release in morning papers
HI edneoday, Doc.oD.bor 12
DEPARTMENT STORE SALES IN NOVEMBER 193U
Preliminary report
" "*

*V

Preliminary figures on the value of department store sales show an increase from October to November of somewhat less than the estimated seasonal
amount. The Federal Reserve Board's index, which makes allowance for usual
seasonal changes, was 72 in November, on the basis of the 1923-25 average as
100, compared with 74 in October and 76 in September.
In comparison with a year ago, the value of sales for November was 11
percent larger. The largest increases compared with last year in total sales
for the month were shown in the Atlanta, Dallas, Minneapolis, and San
Francisco districts. The aggregate for the first eleven months of the year
was 13 percent larger than last year.
PERCENTAGE INCREASE OR DECREASE FROM A YEAR AGO
November*

January 1
to
November ^0*

Number of
reporting
stores

Number
of
cities

+11

+13

513

247

Boston
New York
Philadelphia
Cleveland

- 1
+ 6
+ 5

+ 5
+ 6
+ 9

55
55
31
27

30
27
14
15

Richmond
Atlanta
Chicago
St. Louis

+17
+24
+16
+12

+18
+27
+18

48
43

20
23

+l6

39

21

Minneapolis
Kansas City
Dallas
San Francisco

+19
+15
+21
+19

+11
+17
+23
+10

39
20
19
76

21
15
9

Total
Federal Reserve districts!

+15

+17

61

26

26

* November figures preliminary; in most cities the month had the same number of
business days this year as last year.