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F E D r, H A L

a ?i S E s V E

BOARD

1928 - 34
B&S E f t - #

RETAIL TRADE IN NOVEMBER, 1928
Preliminary r e p o r t .
Department s t o r e s a l e s were in s t o u t the same volume in November,
1928, as in tue corresponding month, a, yeai* ago, according to p r e l i m i n a r y r e p o r t s received by the Federal reserve system from 462 s t o r e s . Compared with
the pre ceiling month average d a i l y s a l e s i n November showed a seasonal i n crease .
Increases in s a l e s f o r November t h i s year over November, 1927, were
reported by 195 s t o r e s , and decreases by 267 s t o r e s . Stores in f o u r Federal
reserve d i s t r i c t s — New York, Richmond, Chio&go and D a l l a s , reported l a r g e r
f a l e s than during the corresponding month. S u b s t a n t i a l decreases were shown '
f o r the same period in the P h i l a d e l p h i a , Minneapolis, Kansas City end San Francisco d i s t r i c t s .
Sales of two mail order houses were 20.3 p e r cent l a r g e r , and those
of e i g h t f i v e - e n d - t e n - c e n t chain s t o r e s 7.6 per cent l a r g e r than in November
l a s t y e a r . Changes in the volume of business of both mail order houses and
chain s t o r e s r e f l e c t in p a r t an increase from month to month in the number of
r e t a i l outlets operated.
Percentage changes in d o l l a r s a l e s between November, 1927, and November, 1528, t o g e t h e r with the number of s t o r e s r e p o r t i n g , are given in the
following t a b l e :
Federal
reserve
district
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
Total




:Percentage of increase or deNumber of s t o r e s
c r e a s e in sales—November,1928
Total :
Number r e p o r t i n g
:compared with November. 1927
r e p o r t i n g : I n c r e a s e :Decrease
-1.0
+ 0.5
- 5.3
- 0.1
+ 0.8
- 1.8
+ 6.4
- 1.2
- 3.4
- 3.7
+ 5.2
- 2.4

76
51
40
34
43
30
53
17
12
22
20
64

35
18
14
18
19
8
26
5
4
8
14
26

- 0.3

462

195

41
33
26
16
24 .
22
27
12
8
14
6
38
267