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, < r BQkRD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM . - B B ^ -%jr .iWr release in^qpoyning papers Thursday, 12 August 10, 1937 R&S rtp - 152 DEPARTMENT STORE SALES IN JULY 1937 Preliminary Report The Board's seasonally adjusted index of department store sales for July was approximately at the same level as for the preceding eight months, reflecting the usual summer decline in the volume of sales, The index for the last three months and for July 1936 is shown below. Index of department store sales 1923-1925 average = 100 Adjusted for seasonal variation Without seasonal adjustment I July 1937 June 94 65 93 90 May 93 95 1936 July 91 63 For the first seven months of this year sales were 10 percent larger than for the corresponding period of last year. The Midwestern industrial districts showed the largest increases over last year» REPORT' BY FEDERAL RESERVE DISTRICTS Percentage change from a year ago Seven months July* Number of stores reporting Number of cities included +4 +10 541 277 Boston New York Philadelphia Cleveland -2 +1 -2 +11 +5 +7 +7 +17 53 52 35 29 32 27 16 12 Richmond Atlanta Chicago St. Louis -3 +5 +10 +8 +5 +10 +14 +12 52 31 62 34 25 21 34 18 +6 +6 +10 +9 47 29 19 98 27 19 8 38 Total al Reserve districts: 1 Minneapolis Kansas City Dallas San Francisco +9 +7 +2 +4 , * July figures preliminary; in most cities the- month had the same number of business days this year and last year, but in July this year there were five Saturdays as compared with four a year ago.