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1928 - 2$
R&S RTL- 44
FEBEiiL
1

BE S E R V E

BOARD

STATEMENT FOR SHE PRESS

B e t a i l Trade ±n the United States in July, 1928.
Retail trade isas larger in July than in the corresponding month of
l a s t year, according to reports to the Federal reserve system. Sales of
478 department stores were 3 per cent larger than in July, 1927, and those
of mail order houses and of five-and-ten cent chain stores were larger by
22 per cent and 6 per cent, respectively.
As compared with trade of department stores in June of t h i s year, sales
in July were seasonally smaller, but the declines were less than usual. After
adjustment f o r seasonal variations trade in July was sustained at a higher
level than in June.
Department store sales were larger than in July of l a s t year in a l l
sections of the country, except in the Philadelphia and Cleveland Federal
reserve d i s t r i c t s . The largest increases wore reported in the Chicago,
St. Louis, Minneapolis, and San Francisco Federal reserve d i s t r i c t s . Of the
t o t a l number of department stores reporting, 231 showed increases and 247
reported decreases.
Percentage changes in the amount' of sales between July, 1927, and July,
1928, together with the number of storos reporting are given in the following
table:
Federal
reserve
district

Bumber of stores
:decrease in sales—-July, 1928 Total
:
ITumber reportine
:compared with Julv . 1927
reporting : Increase ; Decrease

Boston
Hew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

+ 3.6
+ 3.7
- 1.2
— 2*8
+ 3*8
+ 1.5
+ 5.1
+ 7.4
+ /6*7
/ 2.0
+ 3.2
+ 5.6

Total

+22.1
+ 6.2



(2 houses)
(8 chains)

45
19
30
11
16
11
27
11
7
10
9
35

29
21
49
15
22
16
27
7
7
7
10
37

478

+ 3.2

Mail order houses
Five-and-ten cent stores


74
40
79
26
38
27
54
18
14
17
19
72

231

247