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MEDIA ADVISORY New York Fed to Co-Sponsor Rochester Workforce Development Video Campaign Awards Ceremony on December 13 December 08, 2017 NEW YORK – The Federal Reserve Bank of New York, the Rochester Area Community Foundation and RCTV Rochester's Community Media Center will announce the finalists and winners of the second annual Leading the Way: A Greater Rochester Workforce Development Campaign (Leading the Way) during an awards ceremony on December 13. Leading the Way intends to increase understanding about in-demand industries and the skillsets they require by challenging students to create public service video announcements about skills needed for local career opportunities. The campaign builds on the New York Fed’s ongoing efforts to help workers build the skills necessary to adapt to the evolving economy. The campaign involved students from three Greater Rochester-area Pathways in Technology Early College High Schools (P-TECH) —P-TECH Rochester, Wayne Finger Lakes P-TECH, and Western New York Tech Academy. P-TECH is a collaboration between community colleges, school districts and business partners. This six-year program enables students to earn both high school and associates degrees, and focuses on preparing students for high-skill jobs in technology, manufacturing and health care. During the ceremony, finalists will be announced and winners will be selected by a live panel of judges comprised of Rochesterarea community leaders. Federal Reserve Governor Lael Brainard will deliver welcoming remarks and Rochester Mayor Lovely Warren will be the keynote speaker. Jazz Williams of News10NBC and WDKX-FM will emcee the event. In addition to prizes for finalists, the first place video will be shown in local movie theaters. Press Details: This event is open to the press and on-the-record. For the additional information on timing and speakers, see the program agenda. For more about Leading the Way, see the New York Fed’s workforce development page. Second Annual Final Awards Ceremony for Leading the Way Date: December 13, 2017 Time: Dinner and registration will begin at 5:30 p.m. Awards ceremony will run from 6:00 p.m. – 7:30 p.m. Location: Monroe Community College – Downtown Campus High Falls Ballroom 321 State Street Rochester, NY 14608 If you are a member of the media and would like to RSVP for the event or need more information, please contact Betsy Bourassa at betsy.bourassa@ny.frb.org.