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Federal Reserve Bank of New York

about the contest
First Place:
• Video shown in local movie theaters
• Laptop computers provided by the Farash
Foundation for each student
• Professional career advice
Second Place:
• Laptop computers provided by the Farash
Foundation for each student
• Professional career advice
Third Place:
• Laptop computers provided by the Farash
Foundation for each student
• Professional career advice
Runners Up—Teams 4-9
• Cash Award provided by the Greater
Rochester Chamber of Commerce and the
Rochester Area Community Foundation for
each student

The New York Fed’s Leading the Way: A Greater Rochester Workforce
Development Video Campaign challenged teams of students from
local P-TECH schools to create 30-second videos demonstrating
technical and professional skills in an in-demand industry. Videos
highlighted one technical skill associated with a P-TECH career
pathway and two professional skills as identified by the New York
State P-TECH Leadership Council. The campaign is designed to
increase awareness about in-demand industries in the region while
educating students and the general public about key industries in
their community.

special thanks
The Federal Reserve Bank of New York thanks the Farash Foundation,
Rochester Area Community Foundation, and the Greater Rochester
Chamber of Commerce for their support and sponsorship of the video
campaign. Special thanks also to our distinguished panel of judges and
our master of ceremony for sharing their experience and insights with
the students and guests. Finally, thank you to the local employers,
community college partners, school districts, students, and faculty for
their participation and creative efforts.

participating P-TECH schools
Rochester P-TECH
Wayne Finger Lakes P-TECH
Western New York Tech Academy

5:30pm

Reception and Buffet Dinner

6:00pm

Welcome Remarks

6:05pm

Master of Ceremonies

Tony Davis, Director of Community Engagement
Federal Reserve Bank of New York
John Kucko, Anchor
WROC-TV

6:10pm

Keynote Speaker

6:15pm

Judging Panel

Hon. Lovely A. Warren, Mayor
City of Rochester
Rajesh Barnabas, Producer
Rochester Community Television
Staci Henning, EVP and Chief Marketing Officer
Greater Rochester Enterprise
Dave Phillips, Training Manager
G.W. Lisk Company, Inc.
Robin Willner, Director
NYS P-Tech Leadership Council

7:10pm

A Word from our Sponsor

7:15pm

Announcement of Winning Videos

7:25pm

Winner’s Circle—Photo Session

Jennifer Leonard, President and CEO
Rochester Area Community Foundation

to NYC Chancellor Joseph A. Fernandez, to design and implement
Reinventing Education, a unique philanthropic initiative in K-12
school reform.
Jennifer Leonard
President and CEO
Rochester Area Community Foundation
As President and CEO of Rochester Area Community Foundation,
Jennifer Leonard works with philanthropists and community partners to
strengthen our eight-county region. Since Jennifer assumed her position
in 1993, the Community Foundation has grown nearly twelve-fold to
$388 million, two-thirds of which is permanently endowed. Jennifer led
implementation of the first national standards for community foundations
and chaired her field from 2004-6. Before coming to Rochester, she
served as vice president of the California Community Foundation in
Los Angeles and a national writer and consultant in philanthropy. She
held national positions with the American Heart Association and The
Grantsmanship Center. Jennifer currently chairs the ROC the Future
education initiative. She serves on the Rochester-Monroe Anti-Poverty
Initiative’s steering committee and on the boards of the Center for
Governmental Research and Causewave Community Partners (formerly
the Ad Council). The New York Attorney General appointed Jennifer
to the Leadership Committee that shaped a 2013 overhaul of the state’s
nonprofit laws. Jennifer’s honors and awards include St. John Fisher
College’s 2016 President’s Medal for service to our community and the
2010 Athena Award from the Women’s Council of the Rochester Business
Alliance. In 2007, Rochester Business Journal named Jennifer one of “20
businesspeople who have made the biggest impact on Rochester over the
past 20 years.” A Phi Beta Kappa graduate of Wellesley College, Jennifer
was a Coro Fellow in Public Affairs and holds an urban studies master’s
degree from Occidental College. She lives in Rochester with her husband,
investigative journalist, author and columnist David Cay Johnston.

		Dave Phillips
		 Training Manager
		
G.W. Lisk Company, Inc.
Dave Phillips currently is the Training Manager at G.W. Lisk.
Mr. Phillips is responsible for delivering and coordinating both
technical and safety training at G. W. Lisk. He has developed and
teaches the G. W. Lisk/Finger Lakes Community College Advance
Machinist Training certificate program. Mr. Phillips has been in
manufacturing for 38 years. He began his career as a machinist,
advancing to positions from process development, Computer
Numeric Control programming, tooling procurement to department
supervisor. In addition, Mr. Phillips is also future Chair of Finger
Lakes Advanced Manufacturers’ Enterprise (FAME), serves as a
liaison to local schools, develops the pipeline for future workforce,
supports employee recruitment, and is a mentor to the F.I.R.S.T.
Robotics team.
		
		

Robin Willner
Director
NYS P-TECH Leadership Council

Robin Willner is Director of the NYS P-TECH Leadership
Council, representing the Executive Chamber, NY State Education
Department, State University of NY, Business Council and IBM
International Foundation, scaling the innovative P-TECH 9-14,
college and career ready school design. Ms. Willner coordinates
the implementation and continuous improvement of the model in
almost 40 partnerships across the state in a range of industries and
STEM careers. She also advises leadership teams considering and
implementing the P-TECH 9-14 model in multiple states across the
nation. Ms. Willner had a distinguished career as Vice President,
Global Community Initiatives for the IBM Corporation where
she managed all of IBM’s school partnerships and programs in 80
countries, with a focus on early literacy and STEM. She oversaw a
range of global philanthropic and leadership development programs,
including international corporate volunteer initiatives (Corporate
Service Corps) and online mentoring for students, entrepreneurs
and returning veterans. She previously served as chief policy advisor

		
		
		

Tony Davis
First Level Officer and Community Engagement Director
Federal Reserve Bank of New York

Tony Davis is First Level Officer and Director of Community
Engagement at the Federal Reserve Bank of New York. He focuses on
analysis related to community and economic development, workforce
development and urban revitalization issues. Mr. Davis also conducts
outreach to government, nonprofit, business, banking and academic
stakeholders throughout upstate New York, northern New Jersey and
New York City. Prior to joining the Bank in 2006, Mr. Davis was a
program officer at Enterprise Community Partners, where he oversaw
a funding collaborative for Rochester community and economic
development organizations, and maintained strategic relationships
with leaders from the nonprofit, government and academic sectors.
Mr. Davis earned a M.A. in International Affairs from Ohio
University. He also received a Master’s in Urban Planning from the
University of Illinois at Urbana-Champaign, where he focused on
International Planning and Housing and a B.A. in Sociology from
Georgia Southern University.
		
		
		

John Kucko
Anchor
WROC-TV

John joined WROC Television Channel 8 as Sports Director for News
8 Now in 1991. He has worked as a sportscaster in the Rochester
market since 1989, and has covered the Buffalo Bills four Super Bowl
teams, the 1989 US Open and the 1995 Ryder Cup matches at and the
85th PGA Championship at Oak Hill, where he anchored WROCTV’s coverage of golfs final major. A native of New York, John grew
up in Binghamton, and went to college at S.U.N.Y. Oswego. John
has been honored with the 1999 Lowell MacMillan Award for Local
Sportscasting Excellence. He has also been awarded five times by the
Associated Press for Best Sports Coverage, including footage that was
voted the EPSN’S ESPY Awards “Best Sports Moment in 2006.” John
and his wife, Charla, reside in Penfield with their two daughters.

		
		
		

Hon. Lovely A. Warren
Mayor
City of Rochester

Lovely Warren was sworn in as Rochester’s 67th mayor on January 2,
2014. She is the first female mayor in the history of the city, the second
African-American mayor, and the youngest mayor in modern times.
Mayor Warren’s goals are to improve educational outcomes for city
students, increase economic development, improve public safety and
community/police relations and address the stark economic disparities
that plague many parts of the city. Noting that improving educational
outcomes is at the crux of many of the Rochester’s most pressing
challenges, Warren has made education a focal point of her tenure. She
frequently visits the city’s schools to interact with students and encourage
them to stay in school and reach for the stars. One of Mayor Warren’s
first actions upon taking office was the formation of an Early Learning
Council to support the success of Universal Pre-K in Rochester. Based
on the recommendations of the Early Learning Council, Mayor Warren
launched the 3-to-3 Initiative. The goal of the initiative is to give every
3-year-old in the city of Rochester the opportunity to develop the
academic and social skills necessary to succeed in school and in life by the
time that 3-year-old completes 3rd grade. Mayor Warren has also placed
a strong emphasis on improving community/police relationships. She
reorganized the Rochester Police Department (RPD) into a 5-section
model that emphasizes smaller police beats, and building personally
relationships between the officers and the communities they serve. The
new community policing model will be fully implemented in early
2015. Prior to becoming Mayor, Warren was elected to the Northeast
District seat on City Council in 2007. In 2010, she was elected by her
colleagues to serve as City Council President -- making her the youngest
City Council President in Rochester’s history. Warren is past president
of the Rochester Black Bar Association. Her work in government and
in the community has been recognized with a Black Heritage Pioneer
Award, RBJ’s “Forty Under Forty,” the Daily Record’s “Up and Coming
Attorneys” and the Democrat & Chronicle’s “Emerging AfricanAmerican Leaders.” Warren was born and raised in the Rochester and
is a graduate of Wilson Magnet High School. She earned a Bachelor
Degree from John Jay College of Criminal Justice, and a Juris Doctorate
from Albany Law School of Union University. She, and her husband
Timothy Granison, are parents to a daughter, Taylor.

		
		
		

Rajesh Barnabas
Producer/Director
Rochester Community Television

Rajesh started making short movies from a very early age, in the
form of kung-fu home videos with his elementary school friends.
He has a B.A. in Political Science from The University of Geneseo,
and an M.S.Ed. in Education Technology from Nazareth College.
Barnabas has taught history and media in the Rochester City School
District and Urban Choice Charter School. He launched a “Kid’s
Photography Club” at Charles Settlement House in collaboration
with School #17. Having experience as an Instructional Designer
for Element K, and with the grassroots media outlet Rochester
Indy Media, Rajesh is interested in exploring new methods of
communication.
		
		
		

Staci Henning
EVP & Chief Marketing Officer
Greater Rochester Enterprise

Staci Henning is responsible for all aspects of GRE’s marketing
strategy and creative development including advertising, corporate
communications, Internet marketing, and public relations. Staci also
co-produces a weekly radio show, Eyes on the Future, every Saturday
morning at 10 am on WHAM -1180. Podcasts of the show received
Ragan’s PR Daily Award for Best Podcast in 2012 and 2013. Prior
to joining GRE in 2004, Staci served as Corporate Advertising
and Branding Manager for The PNC Financial Services Group in
Pittsburgh, PA where she managed marketing programs to reposition
PNC’s brand. Staci also serves on the Temple B’rith Kodesh Board
of Directors, JCC of Greater Rochester Board and the Camp Seneca
Lake Advisory Council. In recognition of her community service she
was awarded the 2015 JCC Young Leadership Award and the Jewish
Federation of Rochester’s 2012 Raye K. Aiole Young Leadership. A
Rochester native, Staci holds a Bachelor’s Degree in Advertising
from Syracuse University’s S.I. Newhouse School of Public
Communications.