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FEDERAL RESERVE BANK OF CHICAGO
79 WEST

MONROE STREET

Bulletin No, 108.
U&7 15, 1918.

TO THE UlilMBER BANKS OF DISTRICT NUMBER SEVEN:
The success of the Federal Reserve System has been
thoroughly demonstrated to the entire nation most forcibly
during the past thirteen months in which the United State$
has been at war. The Federal Reserve Banks have been inseparably and necessarily connected with the successful flotation
of three huge loans and have absorbed the shock imposed upon
the financial structure by the temporary diversion from the
ordinary channels of billions of dollars of credit.
These accomplishments have become known not to a few,
but to the rank and file of the nation's business men.
The particular application to each member bank of this
recital of facts is the prestige accruing to them through
their individual participation in the combination of banking
resources which makes possible the effects produced.
We believe member banks should take the benefit of
this prestige by advertising their membership.
There is enclosed a pamphlet illustrating twenty-five
electros with appropriate copy, each of which calls attention
to the general or particular benefits which a member bank
indirectly may offer to its customers. You will find allusions
to the par collection of checks, the ability to accommodate
customers through rediseounting, the rapid and economical
transfer of funds, together with the general safecuards gnd
conveniences avaiiable to customers of a member bank of the
Vederal Reserve S7stem.
We call special attention to the Standard Design, oop7righted by the Geo. Ethridge Company, who furnish the enclosed
catalogue, containing the words 0 Member Federal Reserve S7stem."
The general use b1 members of the System of this design in their
advertising as well as on their stationery would, we believe,
develop considerable publicity valu~ for them. llectrotypes
ma7 be secured at nominal cost from the above concern.


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

FEDERAL RESERVE BANK OF CHICAGO
79 WEST

MONROE STREET

The progress of our member banks is a constant matter
of interest to us as their success is reflected in the increased
ability of the Federal Reserve Banks to fulfill the purpose of
their institation,
Let us hear trom you of the results attained from
past or tuture advertising and aoquaint us with conditions
in your field, Offer us your ~uggestions in matters of
mutual conc.ern, Be assured that we are prepared as never
before to offer aid and counsel in our common efforts.
Yours very truly,

W. A. HEATH,
Chairman.
There is no obligation to use these advertisements or any
other advertisement. The enclosed have been offered us
and we present them as a suggestion only.


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis