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FEDERAL RESERVE BANK OF CHICAGO 79 WEST MONROE STREET Bulletin No, 108. U&7 15, 1918. TO THE UlilMBER BANKS OF DISTRICT NUMBER SEVEN: The success of the Federal Reserve System has been thoroughly demonstrated to the entire nation most forcibly during the past thirteen months in which the United State$ has been at war. The Federal Reserve Banks have been inseparably and necessarily connected with the successful flotation of three huge loans and have absorbed the shock imposed upon the financial structure by the temporary diversion from the ordinary channels of billions of dollars of credit. These accomplishments have become known not to a few, but to the rank and file of the nation's business men. The particular application to each member bank of this recital of facts is the prestige accruing to them through their individual participation in the combination of banking resources which makes possible the effects produced. We believe member banks should take the benefit of this prestige by advertising their membership. There is enclosed a pamphlet illustrating twenty-five electros with appropriate copy, each of which calls attention to the general or particular benefits which a member bank indirectly may offer to its customers. You will find allusions to the par collection of checks, the ability to accommodate customers through rediseounting, the rapid and economical transfer of funds, together with the general safecuards gnd conveniences avaiiable to customers of a member bank of the Vederal Reserve S7stem. We call special attention to the Standard Design, oop7righted by the Geo. Ethridge Company, who furnish the enclosed catalogue, containing the words 0 Member Federal Reserve S7stem." The general use b1 members of the System of this design in their advertising as well as on their stationery would, we believe, develop considerable publicity valu~ for them. llectrotypes ma7 be secured at nominal cost from the above concern. https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis FEDERAL RESERVE BANK OF CHICAGO 79 WEST MONROE STREET The progress of our member banks is a constant matter of interest to us as their success is reflected in the increased ability of the Federal Reserve Banks to fulfill the purpose of their institation, Let us hear trom you of the results attained from past or tuture advertising and aoquaint us with conditions in your field, Offer us your ~uggestions in matters of mutual conc.ern, Be assured that we are prepared as never before to offer aid and counsel in our common efforts. Yours very truly, W. A. HEATH, Chairman. There is no obligation to use these advertisements or any other advertisement. The enclosed have been offered us and we present them as a suggestion only. https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis