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Inthis issue:
A Primer on Productivity

The Economic Slowdown Hits Tennessee

Banking Notes: Loans to Manufacturers

District Business Conditions




A

P r im e r o n

P r o d u c t iv it y
by Brian D. Dittenhafer
O n e basic ec o n o m ic problem of society, and a prim ary cause of inflation, is
that w e try to do m ore than resources w ill allow . W e w ant to put a stop to
poverty, reduce pollution, increase housing, m aintain m ilitary defense, and
becom e self-sufficient in energy. W e start lofty program s to accom p lish these
objectives but d o not alw ays realize the claim s these m ake on the resources of
the econom y. M a n y people do not recognize that the resources available are
not lim itless but accum ulate only gradually. W h e n society's dem an ds on
resources grow faster than the resources available, the b id d in g results in higher
prices for goods, or inflation. How ever, if the vo lu m e of g o o d s and services
available grow s m ore rapidly, w e can raise ou r dem an ds upon the e c o n o m y m ore
rapidly. The prim ary source o f grow th in resources d u ring the past twenty
years has been grow th in productivity. This article explains w hat productivity
is all about, and ho w its grow th is related to that o f the resources in the econom y.
W h a t is Productivity?
To econom ists, productivity refers to the relationship of ou tpu t to the labor,
materials, and m achines (factor inputs) that are used to m ake the g o o d s and
services w e consum e. The ratio of output to factor inputs is a m easure o f total
factor productivity, or the efficiency with w hich factor inputs are com bined.
If w e were able to m easure exactly ho w m uch each factor, such as labor, added
to total output, w e co u ld calculate the contribution each factor m akes to
increasing total output. Econom ists refer to the ratio o f total ou tpu t to a single
input as partial factor productivity. Exact m easurem ent o f partial factor
productivity for the entire e c o n o m y is im possible, but several econom ists have
estim ated the contribution w hich each factor (and other influences) has m ade
to increasing output. For example, over the years, the am o un t o f capital
eq uip m ent per w orker has increased and this has been a significant source

Monthly Review , V o l. LIX, N o . 10. Free su b s c rip tio n and a d d itio n a l co p ie s a va ila ble

u p o n req uest to the Research D e p a rtm e n t, Federal R eserve Bank o f A tla n ta,
A tla n ta, G e o rg ia 30303.

150




O C T O B E R 1974, M O N T H L Y R EV IEW

of productivity grow th. A t the sam e time, the
quality o f that capital eq uip m ent has im proved, and
as old m achines were rem oved, m ore efficient ones
took their place. Thus, m ore m achines as w ell as
m ore efficient ones contributed to productivity
grow th and helped society produce m ore go o d s
and services.
A c c o rd in g to one estimate,1 better utilization of
men, materials, and m achines has caused productiv­
ity to increase at an average annual rate o f 2.3
percent d u ring the postw ar period. Estimates such
as this are m ade after detailed and tim e-con su m in g
study in an attem pt to m easure the precise
contribution o f each separate production factor.
To obtain m ore current productivity estimates, a
sim pler process is used. W e sim p ly count the
num ber o f m an-hours w orked and use the total as
a substitute, or proxy, for other m easures of factor
inputs into the econom y. Current estimates o f total
o utput are also m ade on a routine basis, so it is
relatively easy to estimate labor productivity by
fo rm in g the ratio o f real output to num ber of
m an-hours worked. There are technical problem s in
m easuring both the labor input proxy and the total
output proxy (see box); but, in general, output per
m an-h ou r provides a reasonable estimate o f go o d s
produ ced per hour o f labor w orked.2

CH A RTS

I

&

II

P r o d u c t iv it y g ro w th ra te s c h a n g e q u ic k ly , a c c o m ­
p a n y in g c h a n g e s in o u tp u t,
U .S . P rivate Econom y

I

I

'68

I

I

'70

I
'72

I
’74

. . . c a u s in g a s tro n g c y c lic a l p a tte rn in p ro d u c -

W h y D o e s Labor Productivity C h an ge ?
The productivity grow th rate changes from year to
year and even from quarter to quarter. Influences
on productivity grow th can be classified as either
short term (having quick im pact on output and
productivity) or lo n g term (when m ore fundam ental
forces are at work). Short- and long-term forces are
at w ork sim ultaneously, but the sudden changes in
productivity grow th rates graphically portrayed in
Chart I provide evidence that short-term influences
are pow erful and can easily overw helm long-term
forces.
Short-Term Influences
Labor productivity usually declines du ring a business
slo w d o w n and increases du ring business expansions
(see Chart II). In a business slo w d o w n , em ploym ent
usually declines, but not as m uch as production.
S o m e w orkers lose their jobs; but m any skilled
individuals, w h o w o u ld be difficult or expensive to
replace if they were laid off, are retained even w hen
they are not needed for current production. O u tp u t
declines m ore than m an-hours w orked, causing
output per m an-ho u r to decline. Partially offsetting
1John W. Kendrick, Postwar Productivity Trends in the United
States, 1948-1969, National Bureau of Economic Research,
New York, 1973, p. 39.
throughout the rest of this article, unless otherwise stated,
the term "productivity" refers to output per man-hour as
measured by the U.S. Department of Labor, Bureau of Labor
Statistics.

FE D E R A L R ES ER V E BAN K O F A T LA N T A




Q u a r t e r s b e fo re a n d

a f te r t r o u g h

in

gene ral

b u s i n e s s a c t iv it y

‘ C h a n g e fro m p r e v io u s q u a r t e r a t a n n u a l rate.

this decline is the general tendency of em ployers to
release less efficient w orkers first and to rehire
them last. Therefore, w hen em ploym ent declines,
the general quality o f the w ork force increases.
Further offsetting the productivity decline du ring a
business dow nturn is the shortening of the average
w orkweek. W o r k in g fewer hours, em ployees are
generally less fatigued and w ork faster, increasing
output per m an-hour.
D u rin g a business expansion, output grow s m ore
rapidly than em ploym ent, and m an-hours w orked
are spread over m any m ore units of output.
Therefore, as output increases, average productivity

151

SO M E M EASU REM EN T PROBLEMS
O n a practical level, the m easurem ent of output
per m an-h ou r is m ore com plicated than sim ply
divid in g the total o f real output by the num ber of
m an-hours worked. O n ly tw o o f the m any problem s
o f m easuring productivity change are m entioned,
but they serve to illustrate the nature o f others
w hich exist in m easurem ent o f productivity.
The U. S. Departm ent o f Labor, Bureau of Labor
Statistics (BLS), collects and com piles the output.per
m an-h ou r data for the national econom y. In these
measures, ou tpu t per m an -h o u r is the ratio of the
real value o f g o o d s and services produced to m anhours o f all persons em ployed, inclu ding proprietors
and unpaid fam ily workers. The BLS uses m an-hours
paid rather than m an-hours w orked as the measure
o f labor input. The differences between the tw o
concepts is sm all, but pro b ab ly w id e n in g because
o f the trend tow ard m ore paid vacations, sick leave,
and holidays.
A n oth er problem is encountered in calculating

also increases. A c tin g to offset these productivity
gains, to som e extent, is the hiring o f new workers
w h o are relatively inefficient du ring the training
period before they becom e fully integrated into the
w ork force. Lengthening the w ork w eek also
increases w orker fatigue, reducing productive
capacity.
Long-Term Influences
W h ile short-term changes in total productivity over
a year or tw o are generally caused by ups and
do w n s in ou tpu t and em ploym ent, the factors
affecting long-term productivity are m ore basic and
o ccur m ore slowly. In a general sense, these factors
are the am o un t of eq uip m ent that can be used
efficiently (capital), the quality o f that equipm ent
(technology), the quality of the labor force using
that equipm ent (education and training), and the
efficiency w ith w hich production factors are c o m ­
bined (resource allocation).
Researchers generally agree that, du ring the
postw ar period, m ore capital has contributed
between 20 and 30 percent to grow th in total
productivity and that im provem ents in the quality of
the labor force, largely the result of education and
training, have accounted for another large chunk.
Estimates of the contributions of better education
and training to total productivity grow th range from
10 to 30 percent. Estimates differ because it is
difficult to separate and m easure the effects o f a
larger quantity o f a factor input as o p p o se d to a
higher quality o f that input. For example, it is

152




output. The m easure of output used is the real
G ro ss National Product (G N P) originatin g in the
private econom y. Econom ists identify useful output
by observing w hat pe op le are w illin g to buy.
A ccord in gly, real G N P is the final market value o f
g o o d s and services produ ced in the eco n o m y
expressed in dollars of constant purchasin g power.
The m arket criterion introduces a fundam ental bias
ihto productivity calculations, because market price
does not m easure nonm arket benefits w hich
contribute to society's w ell-being. A vivid exam ple
is available in pollution -co ntro l equip m e nt
expenditures. These d o not result in greater output
o f m arketable g o o d s and, therefore, d o not im prove
productivity. In fact, since they pro b ab ly low er
capital available for directly productive m achines,
pollution -control expenditures pro b ab ly low er the
long-run output and productivity grow th rates. But
few w ou ld deny that sp e n d in g for po llution control
contributes to real incom e by im p ro vin g the quality
of life.

difficult to isolate the effects of quantity and quality
w hen a gro w in g firm installs one new m achine for
tw o of lesser quality. Estimates also vary with the
num ber o f sources o f e c o n o m ic grow th analyzed
by the researcher. For example, the greatest c o n ­
tribution to total productivity is generally credited to
technology, the result o f new discoveries and new
techniques for increasing output. How ever,
te ch n o logy's contribution is usually not m easured
directly but is estim ated as the unexplained grow th
in production after all other factors are taken into
account. M o s t researchers agree that both
im provem ents in labor force quality and tech­
nolo gical advances are dividen ds on society's
investm ent in education. Increases in research and
deve lopm en t expenditures result in inventions of
new techniques and m ore efficient w ays of p ro d u c ­
tion. (Chart III show s h o w one prom in ent researcher
has determ ined the m ajor sources o f long-term
total productivity gains.)
Still another factor responsible for productivity
grow th has been the reduction in hours w orked in
low efficiency sectors and the increase in hours
w orked in high efficiency sectors. In the U. S.
econom y, this effect has been m ost noticeable in
the shift o f labor out o f farm ing. The actual am ount
o f output per m an -h o u r is low er in agriculture than
it is outside farm ing, althou gh the grow th rate in
productivity has been faster on the farm.
M a k in g the Pie Bigger
Is productivity grow th the only thing w hich

O C T O B E R 1974, M O N T H L Y R E V IE W

increases the total am oun t o f go o d s and services
available in the e co n o m y? The answ er is " n o " ; there
are several other factors at w ork generating grow th
in total output and thus increasing the ou tpu t pie.
For example, variations in the length of the w o rk ­
w eek and changes in the proportion o f people of
w ork in g age w h o are em plo yed can alter total
o utput w ith out affecting output per m an-hour.
How ever, increases in productivity have been the
largest factor contributing to grow th in total output
o f g o o d s and services. In fact, productivity grow th
is a prim e determ inant o f the eco n o m y's potential
output.

C H A R T

III

D e te rm in a n ts of P r o d u c t iv it y G ro w th ,

1929-1969

W h a t is "P o te n tia l" O u tp u t?
Potential output is the total o f go o d s and services
w hich c o u ld be produ ced if labor and other
resources o f the e c o n o m y were "fu lly utilized."
By fully utilized, w e mean the am o un t o f capacity
utilization that one co u ld expect to accom p any
reasonable price stability. T o ju dge future grow th
in potential output, the President's C o u n c il of
Econ om ic A dvisors m ade a calculation based on
past grow th in hours w orked and in output per
m an-hour. The C o u n cil currently estimates potential
output to be gro w in g at 4 percent annually.3 This is
derived from c o m b in in g the estim ated labor force
grow th rate o f 1.8 percent per year with a 0.3percent decline in average annual w ork hours and
a 2.5-percent increase in output per m an-h ou r (1.8 —
0.3 + 2.5 = 4.0). Productivity grow th is extremely
important, then, in increasing potential output and
the incom e pie. O b viou sly, this is a rather crude
calculation, and the results m ust be used with
caution. How ever, estim ating grow th in potential
output in this w ay gives a rough idea of h o w fast
total output is gro w in g and serves as a gu ide to
policy. For example, w e w ou ld expect that if
co m b in e d governm ent and private dem an ds on the
e c o n o m y were gro w in g at a rate above 4 percent
for a sustained period, there w ou ld be upw ard
pressures on prices. That is the kind of price increase
econom ists call dem an d-pu ll inflation, because it
results from society's attem pt to use m ore resources
than are actually available.

3"The United States Economy in 1985," Monthly Labor Review,
Bureau of Labor Statistics, December 1973. Since 1962 when the
original estimates were made, the rate of growth in output
potential has changed, but the system of estimating it has not.
From 1962 through 1965, output potential was estimated by the
Council to be growing at a rate of 3.75 percent per year. From
the fourth quarter of 1965 to the fourth quarter of 1969, it was
estimated to be growing at a rate of 4 percent per year; and
from 1969 through 1973, the estimate was a 4.3-percent annual
rate of growth.

F E D E R A L R ESER V E BANK O F A TLA N TA




S o u r c e : E d w a r d D e n is o n , A c c o u n t in g fo r
U .S . E c o n o m i c G ro w th , 1 9 2 7 -1 9 6 9 , 197 4,
B r o o k i n g s In s t it u t io n , T a b le 8-3.

H o w are Labor Productivity and Pay Related?
W orkers kn o w w hat they get paid per hour or year,
and their em ployers m ust value labor input in m uch
the sam e manner. In a com petitive econom y, no
one is hired unless the am oun t earned from the sale
of his output exceeds the w age paid to him.4
The m oney obtained by selling the individual's
output ultim ately determ ines his wage. Thus, there
sh ou ld be a direct link between output per m anhour and w ages and salaries.
W h y D o e s Real In co m e G ro w ?
W orkers have shared in the benefits of the nation's
steadily increasing productivity. Chart IV show s that
real incom e (that is, com pensation adjusted for
rising prices) has gon e up alm ost steadily and that
com pensation closely parallels the grow th o f output
per m an-hour. This lo n g history of nearly parallel
grow th in productivity and com pensation is no
accident. Productivity increases allow m ore go o d s
to be produced, m aking possible gains in real
incom e. This increase can occu r directly through

4The use of capital goods is also based on a time concept, and no
capital good will be employed unless its expected rate of return
exceeds its cost per unit of time. Of course, in marginal
productivity theory, any factor input will be employed until the
cost of employing it and the revenue derived from employing
it are equal.

153

CH A RTS

IV

&

V

w age increases or indirectly through governm ental
program s.
W a g e and salary increases larger than p ro d u c ­
tivity gains have resulted in higher prices (see Chart
V). N otice h ow closely prices, m easured by the G N P
price deflator, fo llo w the trend of unit labor costs.
This relationship is not surprising because unit labor
costs are calculated by d ivid in g average hourly
com pensation by output per m an-hour. U nit labor
costs increase w henever com pensation rises faster
than productivity. Labor costs are the largest portion
o f production costs. Therefore, w hen unit labor
costs rise and all else remains unchanged, the price
o f w hatever is produ ced also rises. This puts upw ard
pressure on the general price level, and the
inevitable result is cost-push inflation.5 For
em ployees w h o have received pay increases, the
im pact o f higher prices is cushioned by the rise in

r,There are other sources of cost-push in flatio n , but wages are the
source of increases in costs most people think of first. In fact,
cost-push inflation can be caused by an increase in the price of
any factor used in production.

154




pay; they m ay even gain in real incom e. How ever,
for those w h o did not gain an increase, the rise in
prices causes a decline in real incom e because their
m oney buys fewer go o d s and services.
Real incom e of em ployees and society in general
can increase even if their actual pay does not. There
are periods w hen unit labor costs fall because
productivity rises faster than com pensation. W h e n
this happens, em ployers have the opportu nity to
charge low er prices for their products or to raise
profits. Thus, in a perfectly com petitive econom y,
productivity gains w o u ld be w ide ly shared a m o n g
m any different segm ents of society. Productivity
gains w o u ld low er costs, and com petition w o u ld
force go o d s to be sold at a price e q u alin g the cost
of production.
In reality, however, not all w ages and prices are
set in a com petitive market. M a n y w orkers and
em ployers have a degree o f m o n o p o ly pow er in
their markets, and the gains from productivity are
not usually distributed by low ering prices. Instead,
w orkers usually try to increase their w ages to
the full extent o f productivity gains. If they get the
better of the bargain, the result usually sh ow s up
in higher costs, w hich em ployers— if they have
en ough market pow er— can recover by raising
prices. If w orkers get the w orst o f the bargain,
productivity gains sh ow up m ostly in profits.
How ever, all m em bers o f society cou ld benefit if
labor and m anagem ent acted as they w o u ld in a
perfectly com petitive e c o n o m y and used pro du ctiv­
ity gains to low er prices rather than raise w ages or
profits. If all em ployers and w orkers did this, prices
w o u ld fall and, barring other changes, everyone
w o u ld be able to buy m ore with the sam e am oun t
of money. Then even persons on fixed pensions
cou ld obtain direct benefits from the education and
research to w hich they had contributed d u ring their
w orkin g years. D istribu tin g productivity gains in
this m anner seem s m ore equitable than the current
situation, where grou ps with the greatest e co n o m ic
and political strength m ake ec o n o m ic gains relative
to the rest of the population.
C o n c lu sio n
Increased efficiency in the use of resources is the
ultimate source of increased output per person and
the m ajor source of grow th in the econom y. The
m ost im portant resource in ou r e c o n o m y is labor,
and increases in the quality of labor have been an
im portant source o f increased output per m an-h ou r
w orked. But w hatever the source of grow th in the
future, the o nly path to increased real incom e and
higher living standards for everyone is clearly
through increased productivity. A m ore productive
eco n o m y allow s society to divide a larger pie rather
than have different sectors attem pting to gain larger
slices o f the sam e pie and see the su p po se d gains
vanish in inflation. ■

O C T O B E R 1974, M O N T H L Y R E V IE W

T h e E c o n o m ic S lo w d o w n
H it s T e n n e s s e e
by John M. Godfrey

A previous analysis o f Tennessee's eco n o m y by this Bank predicted that
overall business activity had developed sufficient m om entu m to carry the state
forw ard for further strong gains. After review ing the record tw o years later, that
expectation proved accurate. But now, since a slo w d o w n has developed,
Tennessee's underlying econ om ic strength again com es under question. Basic
to the forecast n o w are the answers to several questions. Just ho w strong
were the past gains? Is the current w eakness w idespread or confined to a
few sectors?
U nquestionably, Tennessee's econom y, like the U. S. econom y,
slow ed du ring 1974. T h ro ugho u t 1971, 1972, and 1973, the state's eco n o m y
sh ow ed substantial advances in incom es and jobs. But the grow th in personal
incom e, as m easured in current dollars, slow ed m arkedly du ring the first half
of 1974. A n d w hen adjusted for price changes, real incom es are considerably
low er than a year ago. The num ber o f persons w ith out jobs has risen. Factory
pay envelopes are thinner as the w orkw eek has shortened in m any industries.
A shrinking real incom e has m ade the consum er reduce his purchases o f m any
large or postp onable items.
The initial cause of the current slo w d o w n w as a com bination of special
factors that had a m ajor and im m ediate im pact on business activity. The energy
and materials shortages that accounted for m uch o f the earlier slo w d o w n
sh ou ld have had a positive im pact as they were overcom e. If, therefore, this were
the only source of w eakness in the state's econom y, business activity sh ou ld
have q uickly returned to its previous level. But the rebound has not appeared.
T akin g a C lo se r Look
Exam ining the evidence in greater detail helps delineate the basic reasons
for the slo w do w n. O n e point becom es increasingly obvio us: So m e slo w in g
in the e c o n o m ic grow th rate co u ld reasonably be expected fo llo w in g the
strong advances o f the 1971-73 upsw ing. O verall expansion as rapid as this could
not be sustained. A s a result, by 1973 Tennessee's eco n o m y w as operating
with little unused capacity. Basically, then, som e o f the state's slow er grow th
results from a short sup ply of plant capacity, raw materials, sem i-finished goods,
and skilled labor, rather than from a w idespread lack o f aggregate dem and.
Therefore, som e of 1973's slo w d o w n w as not a sign o f w eakness but
rather a result of the previous surge. The change in personal incom e is an
example. After advan cin g at an increasingly faster pace du ring 1971 and 1972,
last year's personal incom e increased only at about 90 percent of the previous
year's rate. How ever, w ages and salaries from farm ing, m ining, and durable
go o d s m anufacturing m oved up quite strongly. A t the sam e time, property
incom e accruing to farm ow ners and to others for rent, interest, and corporate
dividen d paym ents rose at a strong pace. These gains have raised incom e levels
in the state and sh ou ld provide a base of support to counter som e o f the
current weakness.

FE D E R A L R ES E R V E BAN K O F A TLA N TA




155

CHART I
In c o m e g ro w th s lo w s in 1 9 7 3 .

%

Chg.

—10

— 5

•70

’71

’72

’73

This year the pattern o f personal incom e is
evidently changing. In co m e w as w eaker in som e
w age and salary areas du ring early 1974. How ever,
farmers continue to benefit from generally higher
crop prices.
How ever, there are m any reasons to believe
that overall personal incom e is once again on an
upw ard path. W ages, in particular, are headed
up. Early in the spring, the higher m inim um w age
w ent into effect. Since then m uch larger w age
packages have been a m ajor goal in labor negotia­
tions. The end o f w age-price controls freed m any
firms to grant postponed w age hikes and, in som e
cases, to pay "c a tc h -u p " raises. A s m ore w ages are
adjusted autom atically via co st-o f-livin g clauses,
interim pay increases w ill also take place. Finally, the
end of the A rab oil em bargo reversed the decline in
several hard-hit industrial areas and eased shortages
of petroleum -based raw materials. These factors
are help in g restore the purchasing pow er of
earnings.
Em ploym ent C o n d itio n s W eaker
After sh o w in g steady im provem ent for three years,
Tennessee's labor markets took a decided turn for
the w orse in early 1974. The m ajor u nem p loym en t
increase cam e d u ring the first three m onths of
this year, w hen energy-related layoffs totaled an
estimated 7,000 persons. M o st o f the im pact on
m anufacturing w as concentrated in chem icals,
plastics, and other petroleum -related industries.
Also, m any businesses dependent upon the tourist
and travel trade had to retrench. Since then the
num ber of w orkers laid off each m onth has de­
clined, and the total num ber o f unem p loyed has
stabilized at around 65,000 persons. The u n e m p lo y­
ment rate, however, has continued to m ove up as
new entrants into the labor force are unable to
find work. A n d until en ough new jobs open up,
the u nem p loym en t rate w ill continue to rise even
if new layoffs decline further.

156




N o n m an u factu rin g job gains n o w reflect the
state's basic source o f em p lo ym en t strength, with
nearly all the w eakness concentrated in m anu fac­
turing. W h o le sa le and retail trade e m ploym ent
continues to advance. W h ile m any service in­
dustries have added m any new em ployees, those
businesses closely associated w ith the travel trade
are still not up to full strength. Constru ction em ­
p loym ent is h o ld in g up reasonably well.
Recent announcem ents o f cutbacks in m anufac­
tu rin g lines exem plify som e o f the problem s facing
Tennessee businessm en. O n e m ajor appliance
m anufacturer is laying off em ployees because of
faltering sales. A n oth er produ cer o f consum er
g o o d s has halted operations in the state in order
to use the raw material, w hich is in short supply,
for other industrial products. In som e cases sales
are very w eak and in others sales are very strong,
but in both cases operations are curtailed.
The Tri-Cities area posted an exceptionally
strong advance in new em ploym ent. Largely
responsible is a new plant that m anufactures
electrical-m echanical assem blies. N e w plant ex­
pansions by several existing firm s have also helped
enlarge e m plo ym ent opportunities. A n d closer
analysis suggests that m any o f these new m an u ­
facturing jobs were filled by persons previously
e m ployed in trade, finance, insurance, real estate,
and services.
Em ploym ent in Ch attan ooga, however, has been
trending do w n since last year, with significant
drops in services and fabricated metals products.
It is not surprising that here and in M e m p h is, where
new construction is weak, e m plo ym ent in the
b u ild in g trade is off. O verall job gains are strongest
in Nashville, and the strength is centered in
exactly the sam e sectors in w hich C h attan o oga
is weakest.
T h rou gho u t the state, as in m any other parts
of the Southeast, textile and apparel jobs have
declined as consum ers cut back on purchases of
clothin g and h o useho ld furnishings. A lth o u gh m ost
o f these textile-related jo b losses occurred outside
m ajor m etropolitan areas, K noxville and N ashville
m ills also cut back on em p lo ym en t to adjust output
to sales.
The dip in average w eekly earnings mirrors
em ploym ent changes early in the year. A m ajor fac­
tor w as a shorter w orkw eek, since m any em ployees
had been w o rkin g several hours a w eek at tim e and
a half. A s a result, this sm all reduction in over­
time had a considerably greater im pact on takeh om e pay than suggested by the dip in hours
alone. The decline in new h o u sin g caused part of
the drop in hourly w ork at furniture plants; and
the energy shortage dealt rubber and plastic go o d s
m anufacturers a blow , resulting in a production
cutback. But coun terin g the earlier fall in the w o rk ­
w eek has been an over 10-percent rise in hourly

O C T O B E R 1974, M O N T H L Y R E V IE W

earnings d u ring the last year. D u rin g the sum m er
m onths, several im portant industries began operat­
ing longer hours.
Exam ining Local Activity
Since it is the rare ill w in d that blow s no good,
the energy shortage also had a positive im pact on
som e lines of business activity. In the Tri-Cities area,
a contract has been let for a natural gas liquefaction
plant and additional gas storage facilities, to help
ensure am ple fuel supplies. Similarly, a Nashville
fabricator b o o ke d additional orders for tow boats
and oil-tank barges to transport fuel oil. A n d in the
m ore distant future, a m ajor oil co m p an y hopes
to establish a $250-m illion facility to recover and
recycle spent nuclear fuel from the O a k Ridge
atom ic facilities.
O f current im portance, Tennessee's coal p ro d u c­
tion is advan cin g strongly. Through late sum m er,
ton nage is up 30 percent over the sam e period last
year. The price o f coal has risen sharply in the
last several years as electric-generating utilities
have tried to secure adequate fuel supplies.
Even tho u gh additional m ines are o p e n in g and
coal o utput is on the upsw ing, problem s still
threaten. M in e operators face a labor strike
if contract negotiations are not successful.
A s serious as the direct im pact o f a strike m ight be
on output, jobs, and incom es in the m in in g areas,
the m ost serious consequences w ill be felt outside
the m ine fields. Nearly all o f the state's coal is
used by electric-generating plants, and any re­
duction in electric pow er supplies w ill have su b ­
stantial im pact on the w h ole econom y. Environ­
mental considerations also remain a question mark.
Tennessee's co a l-m in in g future w ill depend on the
increase in surface mines, w hich have co m e under
heavy attack from environm ental groups.
A n oth e r sector o f the state's e c o n o m y is bene­
fiting from the increased dem an d for basic raw
materials. Tennessee has lo n g led the nation in
zinc m in in g and solidified its position in 1969 after
the discovery o f a m ajor zinc deposit. N o w there
is a proposal to construct a $150-m illion zincprocessing plant in Clarksville, an operation with
a potential o f 500 jobs. M o re jobs w ill be created in
transporting the ore to Clarksville and sh ip p in g the
refined metal to users. A d d itio n al industrial de­
velop m ent is also likely to follow , as supportive
industries are established to use the acid by-product
generated in the ore-refining process.
The gasoline shortage last w inter had a m ajor
im pact on tourism in the state. M oto rists to and
through Tennessee declined nearly 30 percent du r­
ing the w orst o f the fuel crisis; airlines also reduced
the num ber o f their flights. M a n y people sw itched
to other form s o f surface transportation rather
than face the uncertainties o f a u tom obile travel.
Reduced and altered travel plans resulted in a cut­
back in needed lodgin g, food, recreation, and
transportation-related services.

FE D ER A L R ES E R V E BANK O F A TLA N TA




W ith the return of additional and m ore certain
gasoline supplies, the sum m er tourist trade reached
a m ore norm al volum e. Such attractions as the
G rand O le O p ry are reporting strong advance
ticket sales after m o vin g into the new O p ryla n d
facilities. But in other w ays the tourist industry
may be faced with fundam ental changes in
vacation travel and lo d g in g plans. For example,
m any fam ilies travel in recreation vehicles, using
both private and pu blic cam pgrounds. This m eans
that less m oney is spent for conventional lo d g in g
in m otels and for fo o d in restaurants.
The C o n su m e r C h an ge s S p e n d in g Plans
A num ber o f factors have changed the pattern of
consum er purchases. The rapid rise in retail prices
has forced h ouseholds to reallocate purchases,
with less m oney for discretionary purchases. For
example, h ouseh old expenditures for fo o d have
risen nearly 13 percent because of higher prices.
A s a result, sp en d in g for durable go o d s and
postponable items has show n large reductions.
A u to sales plum m eted late last year, but the decline
stabilized du ring the winter; they were running
at about 80 percent of last year's pace through
m idsum m er. Purchases o f househ old appliances
appear to be running at about last year's pace, after
adjustm ents for price increases.
Based upon selected departm ent store sales,
business seems to be strongest in C hattan o o ga and
Knoxville. C o n su m e r credit extensions by banks
serve to further confirm this pattern of consum er
spending. Instalm ent bank credit for au tom obile
C H A R T II
More recently, employment growth slackens and
unemployment rises.

157

and retail g o o d s rose at a m uch slow er pace
du ring the latter half of 1973 and first half of 1974.
Payments m ade on bank credit cards, however,
picked up.
Farm ing: G o o d But N o t Better
Tennessee farmers m ay be hard pressed to match
1973's record perform ance, w hen net incom e
surged nearly 60 percent to $460 m illion. Last year,
the value of crop receipts rose to a record $580
m illion, up 35 percent over 1972 and a w h o p p in g
52 percent over 1971. These gains were the result
of higher farm receipts and greatly expanded
output.
Receipts from soybeans, Tennessee's m ajor crop,
were up sharply in 1973. D e m a n d for soybeans has
increased d u ring the last few years and Tennessee
farmers have increased plantings; heavy spring rains
in 1973 ham pered the planting and grow th o f m any
other crops, diverting land to soybean production.
Even though bad w eather reduced last year's
cotton crop nearly one-fifth, sharply higher prices
caused a m ore than 20-percent gain in receipts.
T o bacco w as also a casualty o f p o o r gro w in g c o n d i­
tions. The values o f other m ajor crops such as corn,
hay, and sm all grains were generally higher. In c o n ­
trast, w inter w heat production w as off as m uch as
40 percent in 1973.
Livestock receipts added a large plus to Ten­
nessee's farm incom e in 1973, but higher prices
accounted for nearly all o f the gain. In co m e from
cattle advanced over 20 percent and com prised
nearly tw o-thirds of total livestock receipts. There
w as considerable inventory b u ild in g of beef cattle.

158




Receipts from the sale o f hogs totaled $142 m il­
lion last year, up nearly tw o-thirds from 1972. In
contrast to beef cattle, the p o u n d ag e o f hogs that
w ent to m arket rose nearly 10 percent as Tennessee
farmers took advantage o f record pork prices. Farm­
ers increased output by fe eding their h ogs to attain
heavier w eights and by reducing inventories.
In response to expanded agricultural output, farm
e m p lo ym en t rose du rin g 1973 for the first tim e in
recent years. Both the use o f fam ily m em bers and
hired w orkers were up.
A lth o u gh Tennessee's farm sector continues
strong, on balance it is apparently not the source
of large gains this year. State farmers planted about
8 percent m ore land this year, and crops w ill likely
be the strongest part of the sector. Prices m ay c o n ­
tinue to rise and bigger crops m ay result in c o n ­
siderably higher gross sales; but at the sam e time,
higher prices on everything from tractors to fertilizer
and fuel are pro b ab ly cutting into net incom e.
A c c o rd in g to estimates, 1974's cotton and to ­
bacco acreage is up a bou t 20 percent. Farmers have
planted about 10 percent m ore corn and reduced
soybean plantings slightly b e lo w last year's record
level. The w inter w heat harvest, m ore than d o u b le
1973's p o o r harvest, w as the largest in years.
But, as w as true last year, w eather had an im ­
portant influence on crop developm ents. U nu su ally
wet spring w eather delayed the planting of som e
crops and necessitated replanting others. C on tin u ed
bad w eather diverted som e cotton land to soybean
production. For those crops already in the ground,
dam p, clo u d y w eather du rin g the early gro w in g
season ham pered d eve lopm en t directly and in­
directly resulted in further losses because of plant
disease and insects. A nd, as if the w eather were not
already en ough o f an uncertainty, farmers w ere c o n ­
fronted with unusually hot and dry w eather du ring
the late sum m er m onths.
Livestock receipts are also under pressure this
year. Falling prices have thus far reduced receipts
and, together with high feed and related costs, net
farm incom e m ay be even low er w hen the books
are closed.
C onstru ction: A Base o f Su p p o rt
N e w construction is one sector that is p ro vid in g a
base o f ec o n o m ic support. Total construction (in
d ollar terms) is running ahead of last year's
strong pace, but som e im portant shifts in the
sector have occurred.
For the state as a w hole, residential h o m e b u ild in g
has contracted som e 23 percent, as m easured in
dollar v o lu m e du rin g the first several m onths o f this
year. The drop in h o u sin g starts has been even m ore
severe— som e 6,000, or over one-fourth of the
starts d u ring the sam e period last year. Tennessee's
h o u sin g decline, however, is less severe than in
other southeastern states and in the country as a
whole. The m ajor part of the decline has occurred
in the state's m etropolitan areas— Chattanooga,

O C T O B E R 1974, M O N T H L Y R E V IE W

Knoxville, and M e m p h is. N ashville has bucked the
state trend with a respectable gain in new dw ellin g
units.
A substantial part of the drop in residential c o n ­
struction is explained by w hat has happened to the
m ajor sources o f funds for hom e rhortgages— the
savings and loan associations and com m ercial banks.
D u rin g the first half of 1973, w hen deposit inflow s
w ere strong, S& L's extended additional m ortgage
loan com m itm ents and m ade new m ortgage loans.
By mid-1973, rising interest rates on co m p e tin g fi­
nancial instruments attracted consum er savings, and
S& L's cut back on loan com m itm ents. To offset
deposit losses, m any S& L's stepped up their b o rro w ­
ings from the Federal H o m e Loan Banks. A s a result,
the pace o f new h o m e b u ild in g began to fall.
T h ro ugho u t early 1974, deposit flow s stabilized
and im proved relative to the last half of 1973. W ith
positive savings gains, the S& L's have been able to
extend new loan com m itm ents to prospective hom e
owners. How ever, the savings flo w and m ortgage
situation w orsened as the year progressed.
M u c h the sam e pattern o f deposit flow s and
m ortgage loan adjustm ents occurred at the state's
com m ercial banks. C o n su m e r tim e and savings
deposit grow th tapered off in the last half o f 1973,
and banks cut back on the vo lu m e o f new m ortgage
loans, especially for m ultifam ily residences. D u rin g
the first half o f this year, m em ber banks in the Sixth
District portion of the state have increased their
lending for m ultifam ily h ou sin g and nonresidential
property.
Nonresidential building, such as factories,
offices, schools, and hospitals, is taking up som e of
the slack left by the weaker h o u sin g sector. In
specific localities, this type of construction can have
a m ajor impact. For example, d o w n to w n Knoxville
is n o w getting a "fa c e liftin g" m uch like that N a sh ­
ville began several years ago. Initial plans outlined
for one project call for new office and parking fa­
cilities. Later, m ore office and parking space w ill
be added and a large hotel w ill be constructed. In
the lo n g run, im pro ving the appearance of older
bu ild in gs and constructing new office com plexes
can revitalize the d o w n to w n area of a city and
increase retail and service trade.
The strength in new construction, however,
is centered in m any n o n b u ild in g types o f construc­
tion. Im portant new contracts have been let in re­
cent m onths for m ajor sewer and water projects in
western Tennessee and for a dam and river w ork
in the eastern part o f the state. In all, construction
activity in Tennessee is still fairly strong but
decidedly changed.
In c r e a s e d P re s s u re o n T e n n e s s e e B a n k s

D u rin g m ost of 1974, Tennessee banks faced the
sam e pressures as those in other states from strong
credit dem an ds and record interest rates. But
Tennessee banks also had to contend with the re­
strictions im po sed by the state's 10-percent usury

FE D E R A L R ES ER V E BAN K O F A TLA N TA




law. A s a result, w hen market interest rates rose
above the usury ceiling, Tennessee banks were pre­
vented from charging a com petitive interest rate on
loans w hile paying the com petitive interest rates on
borrow ed funds. These unfavorable conditions
caused m any o f the larger ban king organizations to
report low er earnings.
Despite generally tight credit conditions, bankers
continued to extend credit. A t m em ber banks in the
District portion o f the state, total loans advanced
nearly 13 percent in the first six m onths of 1974 in
contrast to less than an 8-percent gain in the latter
half of 1973. Loans to business firms advanced at
over a 15-percent rate du ring the first.six m onths o f
the year. A t som e of the larger banks, the strongest
dem ands cam e from construction and w holesale and
retail trade firms and from textile and apparel m an u ­
facturers. Vario us types of service firms also bo r­
rowed more, w hile food, liquor, and tobacco firms
paid d o w n bank loans. Seasonal dem ands for farm
credit also advanced at a strong pace, w hile loans to
n on ban k financial institutions picked up c o n ­
siderable strength after M arch. Since midyear, h o w ­
ever, m any banks caught in the interest rate squeeze
have begun to scrutinize closely requests for credit
and are turning d o w n applications for nonessential
and speculative loans.
A t a time w hen banks were under pressure to
m ake loans available to their customers, total d e ­
posits rem ained virtually unchanged. In the first six
m onths of 1974, actual dem and deposits fell over 10
percent after a nearly 20-percent gain in the previous
six months. W h ile time and savings deposit grow th
w as stronger in 1974, m uch of the apparent strength
merely reflects the aggressive purchase o f m oney
market C D 's by som e o f the larger banks.
In order to meet the loan requests at a time w hen
deposit inflow s were weak, m any o f the large
Tennessee banks sharply increased their purchase
of Federal funds (the excess reserves of other banks).
A t the sam e time, they generally lightened their
portfolios of securities. Sales of U. S. G overnm ent
securities accelerated du ring the year, but purchases
o f tax-exempt m unicipal obligation s picked up.
Through these actions, Tennessee banks have gen ­
erally tried to meet the state's necessary needs for
credit, although these efforts have been at the
expense of decidedly low er earnings.
The

Fu tu re

In sum m ary, this review of Tennessee's eco n o m y
show s that a slo w d o w n has occurred. W h ile the
slo w d o w n w as initially the result of the energy
shortage, the eco n o m y did not rebound with the
return of m ore norm al petroleum supplies. The
w eaknesses noted so far have not spread th roughout
the w h ole range of business activity, and som e
areas can still be considered as strong. Eco­
n om ic activity is not apt to sh ow significant strength
until business condition s throu gh ou t the rest o f the
country pick up, since national condition s exert a
m ajor influence on the state. ■

159

B A N K IN G

S T A T IS T IC S

B illio n $
D E P O S IT S * *

C R E D IT *

-

40

-

36

-

24

- 20
- 8

U.S. Gov’t. Securities

-

4
Savings

6
I I I I I I I I I I I I I II I I I I I I I I I I I 11 I

I II I I II I I II I II I I I I II I I I I I II I I
J

J

DJ

J

1973

1974

DJ

J

J

DJ

J

DJ

1974

J

1975

‘Figures are for the last Wednesday of each month
“ Daily average figures

LATEST MONTH PLOTTED: SEPTEMBER

S IX T H

J

1973

1975

DISTRICT BANKING

NDTES

L o a n s to M a n u fa c tu re rs
S E V E N S E L E C T E D M A N U F A C T U R IN G I N D U S T R IE S
R A N K E D B Y B A N K L O A N A N D IN V E N T O R Y C H A N G E S
(JU L Y 1973 TO JU L Y 1974)
R a n kin g by P ercen tage C hang es

Industry

6th Dist.
S ta te s With
H eaviest
C oncentration

6th Dist.
%
of National
Loan T o ta ls1

Lo an s
From
6th Dist.
B anks1

Lo an s
From
B an ks
N ation­
a lly 1

N ational
In ven ­
to rie s2

R a n kin g by $ C hang es
Lo an s
From
6th Dist.
B anks1

Lo an s
From
B a n ks
N ation­
a lly 1

N ational
Inven­
to rie s2

Prim . M etals

Ala.

2%

6 of 7

7 of 7

6 of 7

6 of 7

7 of 7

5 of 7

M achinery

Ala.,
Fla.,
Gd.f
La.,
Ten n.

2%

2

2

2

2

1

1

T ra n s. Equip.

Ga., Fla.

4%

3

1

5

3

2

2

Food, Liquor,
To bacco

Fla., Ga.

4%

4

6

7

4

5

6

T e x tile s, Apparel,
Leath er

Ga.

5%

1

5

4

1

3

4

Pet. Refin in g

La.

4%

5

3

1

5

6

7

C h e m ic a ls, R ubber

Tenn.

3%

7

4

3

7

4

3

1 B ased on reports from a Fed eral Reserve sam p le of large m e m b e r ban ks around the nation, 23 of w h ich are in the Sixth
Fed eral R e serve D istrict.
2 B ased on “ Inventory S to c k ” data, U. S. Departm ent of C o m m e rce . Inventory-growth fig u res for th e "T e x tile s, Apparel, and
Le a th e r” in du stry w ere extrapolated from qu arterly data.

160




O C T O B E R 1974, M O N T H L Y R E V IE W

If w e happened to focus on a particular bank loan
to a particular business in an effort to determ ine
h o w that loan cam e to be made, w e w o u ld probably
com e up w ith a lon g list o f reasons. A lth o u gh som e
o f the circum stances— like personal relationships—
w o u ld be peculiar to the loan under consideration,
m any o f the factors w ou ld be m ore general in the
sense that they also influence other bankers and
businessm en in the region and around the nation.
Shifting from a particular loan to aggregated loan
figures, the m ore general influences tend to re­
inforce each other, whereas the peculiar factors
tend to cancel each other and dim inish in effect.
So m e o f these m ore general influences, m oreover,
sh ou ld be characteristic o f various industries. W e
w o u ld expect the circum stances in d u cin g one
prim ary metals corporation to borrow to resemble
those influencing another prim ary metals firm,
m ore so than those affecting a textile corporation.
This helps us take a stab at an intriguing question
abou t Southeastern ban king behavior: To w hat
extent d o the factors indu cing various corporations
to borrow from Southeastern banks resem ble those
in du cin g corporations in the sam e industries to b or­
row from banks across the country? The answer,
apparently, is " N o t very m u ch ." Bo rrow ing patterns
at Southeastern banks seem out o f step with
national patterns.
F o llo w in g the sam e logic, w e m ay go a step
further and a sk ,"T o w hat extent are the inventories
carried by these corporations across the nation
reflected as an influence on b o rro w in g from So u th ­
eastern b a n k s?" The answ er here apparently is,
"Even less." Inventory finance is a traditionally im ­
portant business use o f bank loans. Lacking in­
form ation on the inventories either o f Southeastern
corporations or of those w hich borrow from So u th ­
eastern banks, w e arrive at this answ er by directly
co m p arin g national inventories with Southeastern
bank loans. (National inventories d o seem to corre­
sp o n d fairly closely to national loan activity, h o w ­
ever.)
These results em erge from o u r com parison of
loans m ade by 23 large Southeastern m em ber banks
to corporations in seven selected industries,1 on the
one hand, with inform ation on national loan and
inventory activity in these industries, on the other.
The resulting interindustry ranks, reflecting both
percentage changes and dollar changes between
m id-1973 and mid-1974, are tabulated on the o p ­
posite page. W e have sum m arized the rankings of
the seven industries for com parison by calculating
so-called rank correlation coefficients, w hich are
show n in the second table: A coefficient close to
zero im plies very little correspondence between the

RAN K C O R R ELA TIO N C O E F F IC IE N T S
R an ks
in T erm s of
% C hanges

R a n ks
in T e rm s of
$ C hang es

Sixth District loans versus
national loans

.32

.68

Sixth District loans versus
national inventories

.04

.36

National loans versus
national inventories

.57

.86

tw o characteristics w hose ranks are being c o m ­
pared; a coefficient close to one im plies a close
correspondence. (For example, the coefficient o f .04
suggests there is very little relationship between
the percentage-change rankings of bo rrow in g from
Southeastern banks and national inventories; the
coefficient o f .86, on the other hand, suggests a
strong relationship between the dollar-change rank­
ings of national b orro w in g from banks and national
inventories.)
Several other interesting im plications have em erg­
ed from the sam e analysis. First, Southeastern banks
account for a disproportionately sm all share o f na­
tional bank len ding to each o f these m anufacturing
industries. A lth o u gh the Sixth District area accounts
for between 8 and 10 percent o f the nation's p o p u ­
lation, personal incom e and m anufacturing output,
District banks account for only 2 to 5 percent o f the
loans m ade to these industries.2
Secondly, in terms of percentage grow th, loans by
Sixth District banks to these industries expanded
less than did national loans to the sam e industries,8
even though the grow th o f m anufacturing p ro d u c­
tion and em ploym ent in the Southeast exceeded
that o f the nation from mid-1973 to mid-1974. The
im plication o f these tw o results reinforces the
often-stated dictum that the Southeast is and has
been an im porter o f funds in the form o f bank loans,
in that banks outside the region have apparently
been su p plyin g part o f its industries' needs for
bank funds.

2The particular data used here account for a small part of the low
proportion, but not all of it. The large member banks used here,
all member banks, and all com m ercial banks in the Sixth D istrict,
respectively, account for 5, 6 and 7 percent of the corresponding
national loan totals.
‘The single exception was the textiles, apparel, and leather industry.

S e le c te d on the basis of av ailab ility of com parable loan and in­
ventory data.

FE D ER A L R ESER V E BANK O F ATLA N TA




W IL L IA M N . C O X , III

161

S i x t h

D i s t r i c t

S t a t i s t i c s

Seasonally Adjusted

(All data are indexes, unless indicated otherwise.)
Late st M o n th
197 4

One
M onth
Ago

Tw o
M on th s
Ago

O ne
Year
A go

SIXTHDISTRICT

U n e m p lo y m e n t R a te 2
(P e rc e n t of W o rk Fo rce ) . .
Avg. W e e kly H rs. in M fg. (H rs.)

IN C O M E A N D S P E N D IN G
M a n u f a c tu r in g P a y r o l l s ..................
F a rm C a s h R e c e i p t s .........................
C r o p s ...........................................
L iv e s t o c k
....................................
In s ta lm e n t C re d it at B a n k s * / ' (M il. $)

L a te st M o n t h
1974

Aug.
Ju ly
Ju ly
J u ly

180
196
26 0
178

178
174
2 32
159

Aug.
. Aug.

6 56
546

676r
667r

180
215
28 9

200
724

668

165
2 17
2 67
198

One
M onth
Ago

. A ug.
. Aug.

4.3
40.6

4.2
40.4

. A u g.
. A ug.

254
206
2 67

. Aug.
J u ly

190
197

202

. A u g.
. Aug.
. Aug.
. Aug.

154.8
129.4
159.7
193.0
102.5

155.3
129.3
160.3
198.6
109.0

. Aug.
. Aug.

5.2
39.9

4.8
40.4

. Aug.

31 6
248
336

Tw o
M o n th s
A go

One
Year
Ago

4.1
41.1

3.9
40.6

249
208
273r

2 53
205
254

224
1 90

192

192
2 45

172
279

153.7
129.5
158.4
98.8

152.4
129.2
156.9
209 .9
106.1

5.1
4 0.4

3.9
40.6

313
248
311

3 15
2 47
312

273
230
306

16 9
195

164
153

170

1 56
176

Aug.
A ug.
A ug.
A ug.
A ug.

128.8
110.7
136.2
133.4
84.3

127.6
109.0
136.3
138.5
89.7

128.9
136.7
138.7
83.4

128.1
113.2
135.0
143.6
87.1

A ug.
A ug.

4.8
39.7

4.6
39.6

4.5
40.1

3.7
40.3

A ug.
A ug.
Aug.

270
1 88
344

270
195
330

269
1 96
3 28

241
183
278

A ug.
J u ly

159
236

1 58
154

157
162

211

Aug.
A ug.
Aug.
A u g.
Aug.

115.4

115.8
103.3
118 .4
87.3
71.3

115.6
103.8
118.1
84.9
66.4

115.1
105.4
117.1
84.6
7 5.9

F IN A N C E A N D B A N K IN G

Bank

D e b it s * *

21 1

67 7
5 68

E M P L O Y M E N T A N D P R O D U C T IO N
A ug.
A ug.
. Aug.
. Aug.
. Aug.
. Aug.
. Aug.
P r in t in g a n d P u b lis h in g
. Aug.
A ug.
Aug.
Lbr., W o o d Prods., Furn . & Fix.
Aug.
A ug.
Stone , C lay, a n d G la s s . . .
Aug.
. Aug.
Aug.
T ra n sp o rta tio n E q u ip m e n t
. Aug.
. Aug.
. Aug.
• Aug.
. Aug.
. Aug.
. Aug.
. Aug.
. A u g.
Sta te a n d L o ca l G o v e rn m e n t
F a rm E m p l o y m e n t ......................... . Aug.
U n e m p lo y m e n t R a te 3
(P e rc e n t o f W o rk F o rce ) . . . . . Aug.
In s u re d U n e m p lo y m e n t
(P e rc e n t of Cov. E m p . ) .............. . A ug.
Avg. W e e kly H rs. in M fg. (H rs.) . . . A ug.
. Aug.
. A ug.
. Aug.
. Ju n e
C otton C o n s u m p t io n * *
. Aug.
Pe trole u m P r o d u c t io n *
. Feb.
. Feb.
. Feb.
. Feb.
. Feb.
. Feb.
P a p e r .........................
. Feb.
P r in t in g a n d P u b lis h in g
. Feb.
C h e m i c a l s ..................
. Feb.
. Feb.
. Feb.
F u rn itu re a n d F ix tu re s
. Feb.
Stone , C lay, a n d G la s s
. Feb.
. Feb.
. Feb.
N o n e le ctrica l M a c h in e ry
. Feb.
Electrica l M a c h in e r y
. .
. Feb.
T ra n sp o rta tio n E q u ip m e n t

132.5
117.5
114.8
103.7
110.5
112.3
112.9
128.4
111.7

120.8
107.7
127.5
113.8
130.5
155.1

1 1 1 .1
137.8
139.9
124.7
138.6
147.5
148.3
104.5
139.1
81.4

132.4
117.4
114.7
104.0

1 1 1 .2
112 .0
113.6
128.7
111.4
120.3
110.7
128.8
113.3
132.0
156.6
105.7
137.8
142.1
125.9
138.2
147.3
150.4
103.6
138.7
8 7.4

132.4
118.3
115.8
104.3
112.9
113.8
113.5
129.4
110.9
121.4

131.3
118.9
115.4

128.5
113.5
130.4
157.7
111.3
137.4
143.2
126.1
138.2
147.4
150.4
102.9
137.2
81.5

112.3
117.3
112.9
129.4
107.5
123.3
113.7
130.1
113.2
130.1
155.3
116.8
135.6
148.4
124.6
136.4
145.3
145.8
99.6
135.2
83.8

110 .0

4.9

4.9

4.7

4.0

2.3
39.9
198
1 59
2 37
81
99
299.4
241.9
189.9
298.4
294.1

2.3
40.4

1.8

156.4
311.7
368.1
207.2
177.4
231.1
273.6
310.6
472.7
865.8
419.9

2.3
40.2
208
181
2 36
79
99
297.0
243 .4
190.0
304.5
293.0
204.5
156.0
323.5
361.3
205 .9
186.4
229 .9
273 .9
310.6
468 .8
855 .9
392.1

300.0
247.7
191.5
301.7
291.9
226 .9
155.9
320 .9
362.5
206.3
188.7
216.5
272.2
308.0
4 78 .9
835.0
416 .0

. Aug.
. Aug.

2 79
2 63

2 76
259

2 76
25 9

2 44
2 29

. Aug.
. Aug.
. Aug.

2 14
187
3 06

2 16
184
293r

2 15
187
2 88

198
174
252

202.6

202
2 14
190
79

10 1

EM PLOYM ENT

10 1.6

4 0.6
271
293
250
84
114
288.5
238.8
185.5
281 .8
286.8

U n e m p lo y m e n t R a te 2
(P e rc e n t o f W o rk F o rce) . .
Avg. W e e k ly H rs. in M fg. (H rs.)
F IN A N C E A N D B A N K IN G

M a n u f a c tu rin g P a y ro lls
.................. Aug.
F a rm C a s h R e c e i p t s ......................... J u ly

N o n m a n u f a c t u rin g

U n e m p lo y m e n t R a te 2
(P e rc e n t of W o rk F o rce) . .
Avg. W e e k ly H rs. in M fg. (H rs.)

Bank

D e b it s*/ *

1 1 1 .6

F IN A N C E A N D B A N K IN G

1 54

EM PLOYM ENT

F IN A N C E A N D B A N K IN G
Loans*
A ll M e m b e r B a n k s ..................
L a rg e B a n k s .........................
D e p o s its *

222

EM PLOYM ENT

2 2 2 .1
161.7
305 .9
347.6
199.6
190.6
207.0
231.0
283.3
435.9
778.1
453.2

20 1.8

U n e m p lo y m e n t R a te 2
(P e rc e n t of W o rk Fo rce) . .
A vg. W e e k ly H rs. in M fg. (H rs.)

10 1 .2
118.4
87.7
61.3

Aug.
A u g.

6.6

6.8

40.0

4 0.4

6.7
40.2

6.4
4 1.7

Aug.
A u g.
A ug.

252
189
24 8

248
191
244

246
189
2 35

224
171
191

Aug.
J u ly

20 2

201

214

186

2 03
192

182
238

A ug.
A ug.
A ug.
A ug.
Aug.

129.3
129.2
129.3
124.3
75.9

129.1
130.2
128.6
124.6
79.9

129.4
130.7
128 .9
127.5
74.0

127.3
130.0
126.1
133.0
71.5

F IN A N C E A N D B A N K IN G

B a n k D e b it s*/ *
M IS S IS S IP P I
IN C O M E
. Aug.
J u ly

182
225

179
207

181
255

165
2 66

EM PLOYM ENT

EM PLOYM ENT
. Aug.
. Aug.

N o n m a n u fa c t u r in g

162




120.9
117.6
122.4
120.9
68.9

12 1.0
117.5

12 2 .0
120.3
75.6

120.9
117.3
122.5
124.9
81.8

120 .2
117.0
121.7
131.2
69.9

N O V EM B E R 1974, M O N T H L Y R EV IEW

O ne
M o n th
Ago

Late st M o n t h
197 4
U n e m p lo y m e n t R a te 2
(P e rc e n t o f W o rk Fo rce ) . .
Avg. W e e k ly H rs. in M fg. (H rs.)

Tw o
M o n th s
A go

O ne
Yea r
A go

One
M o n th
Ago

L a te st M o n t h
1974

TV»o
M on th s
Ago

O ne
Year
Ago

EM PLO YM ENT

Aug.
Aug.

4.2
39.6

4.1
39.7

3.9
39.9

3.7
40.6

M e m b e r B a n k L o a n s * ..................... Aug.
M e m b e r B a n k D e p o s i t s * .................. Aug.
B a n k D e b i t s * / * * ................................ Aug.

264
21 8
262

258
2 17
259

2 65
2 19
2 56

200

184
182

181
204

181
2 77

170
197

N o n fa rm E m p l o y m e n t ..............
M a n u f a c t u r i n g ......................
N o n m a n u f a c t u r i n g ..................
C o n s t r u c t i o n ......................
F a rm E m p l o y m e n t ...................... . . Aug.
U n e m p lo y m e n t R a te 2
(P e rc e n t o f W o rk Fo rce) . . .
Avg. W e e k ly H rs. in M fg . (H rs.) . . . A ug.

F IN A N C E A N D B A N K IN G
23 6
196

128.5
118.2
134.3
135.3
95.7

128.2
117.9
134.0
135.7
93.8

128.8
119.2
134.2
132.6
87.2

127.0
120.5
130.8
135.0
9 6.3

3.9
39.9

4.6
40.7

3.5
40.3

3.0
4 0.5

272
203
290

268
204
270

26 5

264

226
182
205

TEN NESSEE
F IN A N C E A N D B A N K IN G

IN C O M E
M a n u f a c t u r in g P a y r o l l s ..................... Aug.
F a rm C a s h R e c e i p t s ......................... July

M e m b e r B a n k L o a n s * ..............
M e m b e r B a n k D e p o s it s * . . . .
B a n k D e b i t s * / * * .........................

* * D a il y ave ra g e b a s is

* F o r S ix t h D ist ric t area only; o th e r to ta ls fo r en tire s ix sta te s

. . A u g.

201

NANot available

fP r e lim in a r y d ata

Note: Indexes for bank debits, construction contracts, cotton consumption, employment, farm cash receipts, loans, petroleum
production, and payrolls: 1967 = 100. All other indexes: 1957-59 = 100.
S o u rc e s :
M a n u f a c t u r in g p ro d u ctio n e stim a te d b y t h is B a n k ; n on farm , m fg. a n d n o n m fg. em p., m fg. p a y ro lls a n d h o u rs, a n d unem p., U.S. Dept, of L a b o r a n d c o o p e ra tin g
sta te a g e n c ie s; cotton c o n su m p t io n , U .S. B u re a u o f C e n s u s; c o n stru c tio n c ontrac ts, F . W. D o d g e Div., M c G ra w -H ill In fo rm a tio n S y s t e m s Co.; petrol, prod., U .S. B u re a u o f
M in e s; fa rm c a s h re c e ip ts a n d fa rm em p., U.S.D.A. O th er in d e x e s b a s e d o n data c o lle c te d b y t h is B a n k . A ll in d e x e s c a lc u la te d b y t h is B a n k .
'D a t a b e n c h m a rk e d to J u n e 197 1 R e p o rt of C o n d itio n .
^ U n e m p lo y m e n t rate s fo r all D istric t St a t e s exc e p t F lo rid a h a v e been e stim a te d u s in g new t e c h n iq u e s d e ve lo p e d b y th e U. S. Dept, o f Labor. N e w se a so n a l fa c t o rs h a v e
been d e ve lo p e d fo r all s ix D istric t State s. T h e se new se a s. adj. rates are n ot c o m p a ra b le w ith p re v io u s ly p u b lish e d u nem p . rates.

D e b i t s

t o

D e m a n d

D e p o s i t

A c c o u n t s

Insured Commercial Banks in the Sixth District

(In Thousands of Dollars)
Percent Change

P e rc e n t C h a n g e

Aug.
197 4
fro m
A ug.
1 97 4

J u ly
1974

A ug.
197 3

J u ly
1974

Year
to
D ate
m os.
1 97 4
fro m
1973

8

A ug.
1973

S T A N D A R D M E T R O P O L IT A N
S T A T IS T IC A L A R E A S 2
B irm in g h a m . . . .
G adsden
. . . .
H u n t sv ille . . . .
M o b i l e ..............
M o n tg o m e ry . . .
T u s c a lo o sa
. . .
B a rto w -L a ke la n d W in te r H ave n
D ay to n a B e a c h . .
Ft. L a u d e rd a le H o lly w o o d . . .
Ft. M y e r s . . . .
G a in e s v ille
. . .
J a c k s o n v ille . . .
M e lb o u rn e T itu sville -C o c o a
M ia m i
..............
O r l a n d o ..............
P e n s a c o la . . . .
S a ra so ta
. . . .
T a lla h a s se e
. . .
Ta m p a -St. Pete
W. P a lm B e a c h

4,78 0,326
110,038
405 ,553
1,276,185
723,791
246 ,162

3,41 9,883
94,7 19
30 4 ,5 2 2
1,114,594
6 4 9 ,516
229,371

- 4
- 7
- 4
- 5
+ 12
- 8

+40
+16
+33
+ 14
+ 11
+ 7

-10

+ 5
+ 11

81 1 ,934
4 6 4 ,607

9 0 1 ,544
508 ,242

7 7 1 ,170
4 1 9 ,204

-

9

.

2,07 8,725
37 2 ,086
2 8 6 ,812
5,140,701

2,176,463
3 8 7 ,394
3 0 1 ,288
4,765,737

1,792,969
31 0 ,0 6 6
25 5 ,1 4 8
4,473,763

+

4
4
5
8

.
.

4 2 7 ,928
7,607,661
1,606,996
553 ,363
565,091
930 ,696
3,921,328
1,180,645

4 6 6 ,202
7 ,97 0,664
1,580,924
5 3 7 ,924
539 ,682
89 3 ,096
4,28 2,274
1,315,751

44 1 ,5 7 4
7 ,01 2,022
1,726,967
4 5 8 ,445
4 9 6 ,229
1,039,437
4,095,161
1,229,556

+
+
+
+
-

8
5
2
3
5
4
8

193,295
18,417,971
64 8 ,654
485 ,011
855 ,937
670 ,866

2 0 4 ,415
19,194,081
69 5 ,778
528 ,9 6 9
8 73 ,584r
682 ,430

197 ,582
16,565,116
579 ,611
447 ,2 3 2
56 2 ,1 2 6
5 4 0 ,088

-

5
4
7
8
2
2

A le x a n d r ia
. . .
B a to n R o u g e
. . .
L afay ette
. . . .
L a k e C h a r le s
. .
N e w O rle a n s
. . .

2 9 1 ,563
1,890,973
3 3 3 ,414
270 ,508
5,167,248

30 9 ,7 5 4
2,150,175
32 0 ,1 5 4
2 8 9 ,008
5,59 4,704

2 5 2 ,073
1,325,293
2 7 5 ,0 4 6
228 ,681
4,19 7,218

-

6

B ilo x i-G u lfp o rt . .
J a c k s o n ..............

277 ,5 4 9
1,860,830

29 3 ,7 6 9
1,775,684

C h a tta n o o g a . . . .
K n o x v ille
. . . .
N a s h v ille
. . . .

1,321,984
2,123,910
4,428,973

124,377

.

A lb a n y
..............
A t l a n t a ..............
A u g u s t a ..............
C o lu m b u s . . . .
M a c o n ..............
Savannah . . . .

OTHER C EN T ERS
A n n is to n
. . . .

A ug.
1 97 4
D o th a n
S e lm a

4,98 7,430r
117,693
42 2 ,0 1 9
1,344,418
643 ,645
268 ,725

-10

+ 16

+20
+ 12
+15
+
-

3
8
7

+21
+ 14
-10
-

4
4

-

2

+11
+ 12
+ 8
+52
+24

+32

+11
+20
+23
+11
+24

+12
+ 19
+ 12
+26
+13
+35
+ 8
+15
+ 7
+16
+ 15
+ 6
+ 11
+ 8
+ 9
+29
+25
+19
+53
+ 18

-12

+ 16
+43

+20

+ 4
- 6
- 8

+ 18
+23

+21

2 5 6 ,273
1,408,506

+

6
5

+ 8
+32

+ 2
+23

1,407,906
2,311,141
4,48 0,568

1,379,980
94 3 ,944
3,481,033

-

6
- 4
+16
8 + 125 + 114
1 +27
+29

130,103

109,770

-

4

+21

+ 13

+40
+ 19

+19

+ 10

Year
to
D ate

Aug.
1974
from

+10
+11

- 1
- 1
- 7
- 3
-1 3
- 5

+17
+ 5
- 7
+37
- 6
+ 0

+17
+42
+ 2
+48
+ 3
+16

-

-1
+

+ 4
+ 7
+ 6
+16
+19
+23
+18
- 7

2 1 1 ,788
92,2 36
193,013
60,2 2 4
9 4 0 ,139
2,02 7,773

2 1 3 ,007
9 3,0 5 4
208 ,0 9 6
62,141
1,086,211
2,143,173

180 ,894
87,611
207,291
43,9 47
1,001,026
2,02 3,327

. . .
. .
. . .
. . .
. .
. . .
. . .
. . .
. . .
. . .

169 ,052
8 9,2 72
185,381
23,8 9 0
175 ,028
88,0 45
43,2 60
53,9 38
151,473
117,583

172,004
111 ,007
194,851
2 4 ,6 1 0
17 2 ,675
86,5 46
42,7 3 4
57,571
1 6 3 ,779
119,955

182,408
110,657
1 9 5 ,560

-20

. . .

16,367
14,7 50
94,4 89
72,9 12
25,977
41,5 11

17,108
15,381
102 ,098
76,4 7 6
2 7,0 52
40,381

15,636
10,290
8 7,1 40
61,0 87
2 6,6 05
42,2 43

+

146 ,079
80,6 61
135,525
62,631

150,875
9 0,7 16
140 ,320
67,1 79

1 3 1 ,620
72,7 4 9
121,143
53,932

-

1 59,113

Ham m ond
. .
N e w Ib e ria
. .
P la q u e m in e
. .
T h ib o d a u x . . .
H a ttie s b u rg
.
L aurel
. . . .
M e rid ia n
. .
N a tc h e z
. .
P a s c a g o u la M o s s P o in t
V ic k s b u r g . .
Y a zo o C ity
.

.
.
.

21,888

1974
fro m
1973

2
0

-12

20 3 ,2 9 8
81,9 8 4

143,651
77,261
41,9 0 0
50,3 1 8
147,876
107 ,007

8 mos.

J u ly A u g .
1 9 7 4 197 3

2 2 6 ,594
8 4,3 22

B rad e n to n
. .
M o n ro e C o u n ty .
O c a l a ..............
St. A u g u st in e
St. P e t e rsb u rg .
Tam pa
. . . .

A b b e v ille

A ug.
1973

199 ,746
8 1,9 50

. . . .
. . . .

A thens
.
B ru n s w ic k
D a lto n
.
E lb erton
G a in e s v ille
G riffin
.
L a G ra n g e
New nan
Rom e
.
V a ld o s ta

J u ly
1974

-

3

2

- 5
- 3
+ 1
+ 2
+ 1
- 6
- 8
- 2
4
4
7
5
4
3

-

7
9
5
9

+22

+14
+ 3
+ 7
+ 2

+10

+10

+15

+ 5
+43
+ 8
+19
- 2
- 2

+12
+20

+ 6
+27

+
+

1
8

3
+ 11
+11
-11 +11 + 1 3
3
+12 +11
7
+16
+12

-

.
.

4 4,8 88

172 ,026
9 1,7 38
5 8,2 3 9

186,593
6 9,5 95
38,9 30

- 8
- 6
-2 3

-1 5
+24
+15

+ 5
+24
+28

B rist o l
. . . .
J o h n so n C ity
K in g s p o rt . . .

176,840
153 ,980
3 2 0 ,580

158 ,010
185 ,896
3 2 4 ,457

115,391
176 ,756
26 7 ,978

+ 12
-1 7
- 1

+53
-1 3

+20

+ 8
+ 3
+16

>istrict Total
A la b a m a
.
F lo rid a
. .
G e o rgia . .
L o u is ia n a 1
M ississ ip p i'
T e n n e sse e '

. .
.
. .
. .
.
.
.

.

.
.
.

86,011

. 90,3 80,487

9 4 ,0 42,509 r 76,9 72,920

-

4

+17

+22

1 0,4 08,698
2 8 ,4 30,014
26,7 17,786
. 9,58 9,479
. 3,715,633
. 11,518,877

ll, 3 0 7 , 8 4 5 r
2 9 ,3 61,252
2 7 ,5 15,954
10,262,735
3,782,011
11,812,712

-

8
3
3
7
2
2

+23
+ 5
+19
+27
+28
+36

+25r
+15
+26
+23
+19
+37

8,49 2,754
27,0 35,026
2 2 ,5 25,134
7,57 2,819
2,901,233
8,44 5,954

'D is t r ic t portion only.
:C o n fo rm s to S M S A d e fin it io n s a s of D e c e m b e r 31, 1972.
r-R e v ise d
F ig u re s for so m e a re a s d iffe r slig h t ly from p re lim in a ry fig u re s p u b lish e d in “ B a n k D e b it s a n d D e p o sit T u rn o v e r” b y B o a rd of G o v e rn o rs of the Fede ral R e s e rv e Sy ste m .

FE D E R A L R ES E R V E BANK O F A TLA N TA




163

D i s t r i c t

B u s i n e s s

_
m

i l l .................. I i i i i i i i i i I I I I I i i

..............................

C o n d i t i o n s

Fann Cash Receipts
i i i i i i ii

l I I I

1

1972
1973
1974
1972
*Seas. adj. figure; not an index
Latest plotting: August, except mfg. production, Feb., and farm cash receipts, July.

I l I I l I l I l l I I II I I I II

1973

1974

I I l

The District e c o n o m y sh ow s little or no signs o f change from prevailing sluggishness. Labor m arkets were
stable in August. C o n su m e r sp e n d in g rem ains lethargic. A further slu m p in the h o u sin g sector brou ght
total construction activity dow n. Farm inco m e prospects deteriorated, as a sharp fall in livestock prices
m ore than offset the im proved o u tlo o k for crops. Bank len din g expanded m oderately, but grow th in c o n ­
sum er tim e deposits has been feeble.

Labor m arket co nditio n s were ab o u t u nchanged in
August. The u nem p loym en t rate rem ained steady at
4.9 percent but w ell above the year-ago 4.0-percent
rate. N onfarm e m ploym en t sh ow ed little change;
indeed job grow th has been flat throu ghou t this
year. C onstruction jobs continued to w eaken, h o w ­
ever. Job losses were recorded in a num ber of
m anufacturing industries but were offset by a sharp
rebound in transportation equipm ent jobs. Factory
hours fell off.
Sp e n d in g and b o rro w in g indicators reflected the
squeeze on consum ers. C o n su m e r repayments of
instalm ent debt slow ed in August, w hile new lend­
ing expanded at a nearly norm al pace. A s a result,
consum e r instalm ent debt outstanding rose sharply.
A surge in len ding for n onautom otive consum er
go o d s m ore than offset a w eak-auto sector. General
retail sales, adjusted for inflation, and unit auto
sales both im proved but were belo w the sam e
m onth last year.
The pace o f bank le n d in g has m oderated, except
for a spurt over the m id-Septem ber tax date. D e ­
m and deposits advanced through late Septem ber,
reversing a tw o -m o nth decline. G row th in consum er
time deposits, however, remains weak. To acquire
funds for lending, banks have increased security
N o te:

164

D ata on w h ic h s t a t e m e n t s a r e b a s e d h a v e b e e n a d ju s t e d




sales. A s of the end of Septem ber, m ost of the larger
banks were m aintaining a 12-percent prim e rate.
D u rin g late sum m er, the average rate paid on b u si­
ness loans w as 11.6 percent, up from 10.6 in late
spring.
The value o f residential construction contracts
dro p p e d sharply in A u g u st for the fourth m onth of
decline and sto o d alm o st 50 percent b e lo w the
year-ago level. Since the A u gu st value o f nonresi­
dential contracts held at the July level, total value of
construction contracts w as off for the m onth. Thrift
institutions suffered a second straight m onth o f net
deposit o u tflo w du rin g A ugust, and perm anent
m ortgage rates continued to clim b.
A s fall began, the agricultural in co m e picture w as
a co m po site o f extremes. M o s t Southeastern crop
farmers expected g o o d harvests and sharply higher
prices com pared with 1973 levels. Prospects were
exceptionally bright for to b acco and peanut p ro d u c ­
ers. Conversely, inco m e prospects in the livestock
sector were exceptionally dism al because o f rapidly
rising feed costs and lo w prices, particularly for
calves. O n balance, inco m e prospects in agriculture
have declined from earlier indications because of
the severe deterioration in the livestock sector.
w h e n e v e r p o s s ib le to e lim in a t e s e a s o n a l in f lu e n c e s .

O C T O B E R 1974, M O N T H L Y R E V IE W