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In t h i s i s s u e :

Tobacco: The Nation's Oldest
Commercial Crop

Banking Notes: Shift in Consumer

District Business Conditions







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by Gene D. Sullivan
T o b a cco has been an im p o rta n t c o m m e rc ia l c ro p in A m e ric a since th e tim e o f
o u r p ilg rim fo re fa th e rs. Even b e fo re th e w h ite man reached th e A m e rica s, th e
Ind ian s in b o th N o rth and S outh A m e ric a g re w to b a c c o and tra d e d it a m o n g
them selves. T o b a cco q u ic k ly becam e o n e o f he N e w W o rld 's m o st im p o rta n t
c o m m e rc ia l crops a fte r e s ta b lis h m e n t o f the ,a m e sto w n C o lo n y in 1612. In 1972,
it ranked as th e fifth m ost im p o rta n t cash in c o m e -p ro d u c in g fie ld c ro p in th e
U n ite d States, fo llo w in g soybeans, c o rn , w h e a t, and c o tto n in th a t o rd e r. In e ig h t
eastern states, to b a c c o ranks fifth o r h ig h e r as a fa rm in c o m e p ro d u c e r, and it is
th e n u m b e r o n e farm e n te rp ris e in th re e o f tho se states.
D is tric t Versus N a tio n a l P ro d u c tio n
M o s t o f th e n a tio n 's to b a c c o is g ro w n o u ts id e th e Sixth D is tric t states.1
N evertheless, to b a c c o p ro d u c tio n is an im p o rta n t e n te rp ris e in th is D is tric t and
is th e n u m b e r on e cash in c o m e -p ro d u c in g c ro p in Tennessee, w h ic h also has
th e largest n u m b e r o f to b a c c o farm ers w ith in th e re g io n . G e o rg ia 's to b a c c o
p ro d u c tio n has at tim e s been g re ater than Tennessee's, b u t th e n u m b e r o f farm s
are fe w e r and o th e r farm e n terprises o u tra n k to b a c c o as in c o m e p ro d u ce rs.
F lo rid a is th e next m o st im p o rta n t to b a c c o state, w ith A la b a m a in fo u rth
place. Ranked a m o n g o th e r en terprises, to b a c c o is o f m in o r im p o rta n c e in b o th
states. A very sm all acreage o f P erique to b a c c o 2 g ro w n in Louisiana is w o rth y
o f m e n tio n o n ly because o f its uniqueness. It is p ro d u c e d e n tire ly w ith in on e
parish b u t is fam ou s w o rld w id e fo r its va lu e in to b a c c o blends.
In th e D is tric t as a w h o le , to b a c c o acreage has d e c lin e d ra th e r sh a rp ly since
1945, b u t p ro d u c tio n has te n d e d to rem a in stable because y ie ld s have increased.
Im p ro v e d farm te c h n o lo g y has been re sp o n sib le fo r rising y ie ld s as farm ers
fo r m any years re sp o n d e d to p r o fit in ce n tive s to increase o u tp u t o n th e ir
lim ite d acreages. The re ce n t m o v e m e n t to p o u n d a g e q u o ta s as a means o f
re s tric tin g p ro d u c tio n appears to have in te rru p te d th e u p w a rd tre n d in
yie ld s p e r acre.
The v a lu e o f to b a c c o p ro d u c e d in b o th the n a tio n and th e D is tric t has soared
since 1945. This has la rg e ly been a ttrib u ta b le to th e c o n tin u o u s p rice
increases re su ltin g fro m p ric e -s u p p o rtin g o p e ra tio n s ca rrie d o u t u n d e r the
iT h e s e states in c lu d e A la b a m a , F lo rid a, G e o rg ia , L o u isian a, M iss is sip p i, a n d T e n n e s s e e .
2 N a m e d f o r a n A c a d i a n F r e n c h m a n c r e d i t e d w i t h its d e v e l o p m e n t .

M o n th ly R e vie w , Vol. LIX, No. 3. Free subscription and additional copies available

upon request to the Research Department, Federal Reserve Bank of Atlanta,
Atlanta, Georgia 30303.

M A R C H 1974, M O N T H L Y R E V IE W

TA BLE 1
T o b a c c o P ro d u c tio n
Year

Ga.

Ala.

Fla,

La.

Tenn.

District
States

U. S.

Acres Harvested
1,000 Acres
1945
1950
1955
1960
1965

0.30
0.40
0.60
0.46
0.50

103.80
93.20
102.00
71.30
56.20

21.90
22.20
25.00
18.70
15.50

0.30
0.40
0.20
0.32
0.28

124.20
103.10
85.10
73.90
69.15

250.50
219.30
212.90
164.68
141.63

1,821
1,599
1,495
1,142
976

1970
1971
1972
1973*

0.57
0.59
0.52
0.53

66.75
59.63
57.65
60.53

15.00
13.15
12.50
13.60

0.21
0.20
0.20
0.18

53.83
51.76
57.39
57.69

136.36
125.33
128.26
132.53

899
838
843
886

Production
1,000 lbs.
1945
1950
1955
1960
1965
1970
1971
1972
1973*

270
400
654
704
798

105,975
102,120
149,385
131,139
114,145

20,082
23,268
35,133
29,361
26,214

192
150
150
320
259

146,386
132,385
129,519
115,336
131,276

272,905
258,323
314,841
276,860
272,692

1,991,108
2,029,557
2,192,852
1,944,175
1,854,568

892
1,035
926
875

133,305
115,119
115,241
99,700

28,923
25,630
23,468
23,703

189
170
120
162

114,269
105,605
124,657
120,054

277,578
247,559
264,412
244,494

1,907,803
1,704,884
1,749,058
1,787,703

Yield
Lbs. Per Acre
1945
1950
1955
1960
1965

900
1,000
1,090
1,530
1,595

1,021
1,096
1,465
1,839
2,031

917
1,048
1,405
1,571
1,691

640
375
750
1,000
925

1,179
1,284
1,522
1,631
1,898

1,089
1,178
1,479
1,681
1,925

1,094
1,209
1,466
1,703
1,898

1970
1971
1972
1973*

1,565
1,754
1,781
1,651

1,997
1,931
1,999
1,647

1,928
1,949
1,877
1,743

900
850
600
900

2,123
2,040
2,172
2,081

2,036
1,975
2,069
1,845

2,121
2,035
2,076
2,017

Farm Value
$1,000
1945
1950
1955
1960
1965

96
188
310
379
495

42,814
50,958
72,452
77,372
79,092

10,925
19,382
23,609
27,276
27,536

125
90
90
234
192

54,748
59,441
67,609
70,009
85,336

108,708
130,059
164,070
175,270
192,651

848,216
1,048,545
1,165,643
1,183,802
1,206,649

1970
1971
1972

633
756
778

102,260
91,054
99,582

30,278
26,616
26,433

151
139
98

79,557
79,983
91,867

212,879
198,648
218,758

1,389,311
1,340,626
1,442,801

Sources: USDA, Agricultural Statistics 1972; Annual Report on Tobacco Statistics 1972;
Crop Production, November 9, 1973.
^Indicated

to b a c c o pro g ra m . In 1973, h o w e ve r, stro n g w o r ld ­
w id e d e m a n d pushed to b a c c o prices w e ll ab ove
s u p p o rt levels, p a rtic u la rly ea rly in th e season. Thus,
even th o u g h D is tric t p ro d u c tio n was d o w n in 1973,
the fa rm v a lu e o f th e c ro p was lik e ly to be m uch
h ig h e r than in 1972.
G o v e rn m e n t P rogram s
A lm o s t fro m the o u tse t o f the to b a c c o in d u stry's
d e v e lo p m e n t, th e c o m m o d ity was so im p o rta n t to
the e c o n o m ic w e lfa re o f p ro d u ce rs th a t de m an ds
arose fo r som e o rg a n iz e d fo rm o f c o n tro l o ve r
p ro d u c tio n and m a rk e tin g . P roducers w e re
s u sce p tib le to e c o n o m ic d e va sta tio n fro m the

FED ERA L RESERVE B A N K O F A T LA N TA




o v e rp ro d u c tio n w h ic h re g u la rly fo llo w e d p e rio d s
o f im p ro v e d prices. These cycles e v e n tu a lly led to
c o n tin u o u s g o v e rn m e n t pro gra m s de sig ned to
sta b iliz e p ro d u c tio n fro m year to year.
The A g ric u ltu ra l A d ju s tm e n t A c t o f 1938
c o n v e rte d e a rlie r pro gra m s to p e rm a n e n t le g isla tio n .
U n d e r this A ct, to b a cco p ro d u c tio n has been
rig id ly c o n tro lle d e ith e r by acreage a llo tm e n ts o r by
s tric t m a rk e tin g a llo tm e n ts k n o w n as p o u n d a g e
quotas. In som e lo c a tio n s b o th measures are in
e ffe ct. The acreage a llo tm e n t specifies th e n u m b e r
o f acres th a t m ay be g ro w n by an in d iv id u a l
p ro d u c e r, based o n th e fa rm 's h isto rica l o u tp u t o f
the crop . Because o f to b a c c o p ro d u c tio n 's high
la b o r re q u ire m e n ts, the acreage a llo tm e n t pe r farm

31

T A B LE 2
G o v e rn m e n ta l R e v e n u e from T o b a c c o P ro d u c ts
($ Mil.)
F iscal year

All
Governme

Federal

State

Local

1963-64
1964-65
1965-66
1966-67
1967-68

2,053
2,149
2,074
2,080
2,122

1,196
1,284
1,541
1,615
1,886

84
102
105
116
100

3,333
3,535
3,720
3,811
4,108

1968-69
1969-70
1970-71
1971-72
1972-73

2,138
2,094
2,207
2,207
2,229

2,056
2,308
2,536
2,830
3,010

97
129
140
143
146

4,291
4,531
4,883
5,180
5,385

Source: USDA, Tobacco Situation, Sept. 1973

was o rig in a lly q u ite sm all and has been p ro gre s­
sively w h ittle d aw ay to o ffs e t risin g yie lds.
In o rd e r to p ro d u c e m a xim u m o u tp u t on th e ir
sm all a llo tm e n ts , g ro w e rs te n d e d to u tiliz e te c h ­
niqu es th a t so m e tim e s lo w e re d to b a c c o q u a lity .
This b ro u g h t a b o u t th e a d o p tio n o f th e p o u n d a g e
q u o ta , w h ic h spe cifie s th e n u m b e r o f p o u n d s th a t
a g ro w e r is e n title d to m a rk e t d u rin g a given year.
U n d e r p o u n d a g e qu otas, a g ro w e r has a s tro n g e r
in c e n tiv e to p ro d u c e a q u a lity o f to b a c c o th a t w ill
b rin g th e best p ric e p e r p o u n d . U n d e r acreage
c o n tro ls alo n e , g u ara ntee d m in im u m prices on to ta l
p ro d u c tio n o fte n in d u c e d g ro w e rs to a d o p t
te ch n iq u e s th a t w o u ld m a x im iz e y ie ld s even th o u g h
q u a lity was red uce d. In lo c a litie s w h e re p o u n d a g e
q u otas a lo n e p re v a il, a g ro w e r has gre ater fre e d o m
in d e te rm in in g h o w m u ch la nd he w ill c o m b in e
w ith o th e r resources to p ro d u c e th a t p o u n d a g e ;
and a h ig h e r q u a lity p ro d u c t has usu ally resulted.
A g ro w e r is a llo w e d to p ro d u c e and m a rk e t up
to 110 p e rc e n t o f his p a rtic u la r p o u n d a g e q u o ta in
any given year, b u t th e fo llo w in g yea r his q u o ta w ill
be re d u ce d by a c o rre s p o n d in g a m o u n t. O n the
o th e r hand, if th e g ro w e r happens to fa ll s h o rt o f
his a llo tm e n t, he can g ro w m o re to b a c c o in the
su cce e d in g year in o rd e r to m ake up the d e fic it.
This has g e n e ra lly led to a m o re satisfa cto ry m a rk e t­
in g a rra n g e m e n t fo r g ro w e rs, and th e y c o n tin u e to
a p p ro v e p o u n d a g e qu otas in c o n ju n c tio n w ith
acreage c o n tro ls in G eo rg ia , A la ba m a, and F lorida
and in lie u o f acreage c o n tro ls in Tennessee.
In a d d itio n to p ro d u c tio n c o n tro ls , th e U. S.
D e p a rtm e n t o f A g ric u ltu re clo se ly supervises m arke t
o p e ra tio n s in to b a c c o g ro w in g areas. Both state and
Federal g o ve rn m e n ts reg ulate th e n u m b e r o f buyers
a llo c a te d to in d iv id u a l m arkets, th e le n g th o f tim e
m arkets m ay o p e ra te , and the sp e c ific c o n d itio n s
u n d e r w h ic h m arkets m ay be he ld . W arehouses
m ust be license d by state a u th o ritie s . In this w ay,
w arehouses in any p a rtic u la r g ro w in g area are
lim ite d to th e n u m b e r co n sid e re d ju s tifia b le fo r

32




o rd e rly m a rk e tin g c o n d itio n s . L im ite d m arkets and
lim ite d p e rio d s o f o p e ra tio n are m a jo r sources o f
d issa tisfa ctio n a m o n g gro w e rs, w h o o fte n fe e l th e y
have n o t had a m p le tim e o r o p p o rtu n ity to dispose
o f th e ir cro p .
T o b a cco prices re ce ive d by g ro w e rs are s u p p o rte d
at a p a rity level c a lc u la te d to m a in ta in th e
a p p ro x im a te re la tio n s h ip e xistin g b e tw e e n to b a c c o
prices and th e prices o f go od s and services
pu rcha sed by farm ers in 1959. For m an y years p rio r
to this, to b a c c o prices w e re s u p p o rte d at 90 p e rc e n t
o f th e 1910-14 p a rity level. Price s u p p o rts are
a c c o m p lis h e d th ro u g h th e T o b a cco S ta b iliz a tio n
C o rp o ra tio n , an agency w ith in th e U S D A w h ic h
places a m in im u m b id o n each lo t o f to b a c c o
a u c tio n e d . Unless th e b id is raised b y o th e r buyers,
th e S ta b iliz a tio n C o rp o ra tio n takes possession o f
th e lo t. The C o m m o d ity C re d it C o rp o ra tio n issues
n o n re co u rse loans o n th e to b a c c o , w h ic h e v e n tu a lly
m oves in to g o v e rn m e n t-o w n e d stocks if th e loans
are n o t red ee m ed.
T he e ffe c t o f this o p e ra tio n has been to m a in ta in
prices to d o m e s tic g ro w e rs w e ll a b o ve tho se in
w o r ld m arkets in m o st years.3 D u tie s have been
le v ie d to disco u ra g e d o m e s tic m a n u fa ctu re rs fro m
im p o rtin g lo w e r-p ric e d fo re ig n tob accos. This
p ro vid e s p ro te c tio n fo r th e d o m e s tic g ro w e r b u t
also increases th e prices p a id by con sum e rs. Price
increases a ttrib u ta b le to p ro te c tiv e d u tie s and
g ro w e r subsidies have been sm all, h o w e v e r,
co m p a re d to tho se re s u ltin g fro m va rio u s taxes
le vie d on re ta il sales o f to b a c c o p ro d u c ts .
T o b a cco has been a p rim e reve nu e e a rn e r fo r
b o th state and n a tio n a l g o ve rn m e n ts fo r m any
years. In fact, taxes a c c o u n t fo r th e largest sin gle
share in th e p ric e o f a package o f cig are ttes. State
taxes a lo n e range fro m a lo w o f 2.0 cents p e r
package in N o rth C a ro lin a to a h ig h o f 21 cents in
C o n n e c tic u t and average a b o u t 11.5 cents n a tio n ­
w id e . Federal taxes c la im an a d d itio n a l 8 cents,
b rin g in g th e average tax to ta l to a ro u n d 20 cents
pe r package o f 20 cigarettes. T o ta l g o v e rn m e n t
reve nu e fro m sales o f all to b a c c o p ro d u c ts exceeded
$5.3 b illio n in fiscal 1972.
Use o f O ff-fa rm

In p u ts

For m ost o f its h isto ry, to b a c c o p ro d u c tio n has been
la b o r-in te n s iv e w ith o n ly m o d e ra te m e c h a n iz a tio n .

3ln recent years, prices received by U. S. growers of flue-cured
tobacco have averaged about 25 cents per pound above the prices
of flue-cured tobacco exported by Rhodesia, Zambia, and Malawi,
thought by some to be typical of world tobacco market prices. At
that rate, the calculated income support received by American
tobacco growers from a 1.8-billion pound crop would amount to
about $450 million, or approximately one-third of the total value
of recent crops. The cost borne by the government is limited to
the amount acquired and disposed of below cost. In the mid1950's, government purchases approached 20 percent of annual
production, but acquisitions have averaged less than 5 percent
during the 1970's. Thus, the bulk of the income support has
been borne directly by the consumer.

M A R C H 1974, M O N T H L Y R E V IE W

Use o f o ff-fa rm in p u ts has been ra th e r lig h t
co m p a re d w ith m o st c o m m e rc ia l crop s in the
U n ite d States. R ecent changes in som e areas have
b ro u g h t w id e r a d o p tio n o f la b o r-sa vin g in p u ts. In
flu e -c u re d to b a c c o p ro d u c tio n , a m e ch a n ica l
harvester has d ra s tic a lly re d u ce d la b o r hours, b u t
th e m a ch in e is s till in lim ite d use.
T able 3 show s th a t la b o r acco u n ts fo r a b o u t
o n e -h a lf o f th e to ta l v a ria b le co st o f to b a c c o
p ro d u c tio n . O th e r in p u ts th a t have g ro w n in
im p o rta n c e as yie ld s have increased are: fe rtiliz e r
and lim e ; ch e m ica ls fo r c o n tro l o f insects, diseases,
suckers, and w e e d s; fu e l; and n u m e ro u s
m isce lla n e o u s expenses associated w ith increa sing
m e c h a n iz a tio n . E x p e n d itu re p e r acre varies fro m
o n e area to a n o th e r, b u t U S D A stud ies in d ic a te a
ty p ic a l p ro d u c tio n cost o f a b o u t $740 p e r acre. For
th e D is tric t as a w h o le , 135,000 to b a c c o a llo tm e n ts ,
g ro w n o n 133,000 acres, are e stim a te d to ge ne rate
an nu al p ro d u c tio n e x p e n d itu re s o f a b o u t $100
m illio n , w h ic h flo w s to w o rk e rs and m erch an ts
s u p p ly in g o ff-fa rm in pu ts.
A b o u t 65,000 D is tric t farm ers g ro w to b a c c o and,
o f course, m an y o f th e m c o n tro l m o re than on e
a llo tm e n t. N a tio n a lly , th e re w e re in excess o f
530,000 a llo tm e n ts issued to g ro w to b a c c o in 1972.
T he a llo tm e n ts averaged a b o u t 1.6 acres and w e re
o p e ra te d by several h u n d re d th o u sa n d in d iv id u a l
p ro d u ce rs.

Processing and M arketing
T o b a cco 's m a jo r c o n trib u tio n to th e re g io n 's
e c o n o m y occu rs at th e farm le ve l, b u t th e
m o v e m e n t o f th e harvested le a f fro m th e farm in to
m a rk e tin g , processing, and d is trib u tio n fa c ilitie s
also generates s ig n ific a n t e c o n o m ic a c tiv ity .
W a re h o u s in g is th e firs t m a jo r o ff-fa rm a c tiv ity
in th e m a rk e tin g cha in . This is w h e re th e w o r ld fa m o u s to b a c c o a u ctio n s o ccu r. Farm ers b rin g th e ir
in d iv id u a l b u n d le s in to a w a re h o u se w h e re th e y are
h e ld te m p o ra rily u n til sold at a u c tio n . W a re h o u se
o w n e rs ty p ic a lly charge 4 p e rc e n t o f gross reve nu e
fo r th e services th e y p ro v id e in g iv in g th e fa rm e r
space fo r his to b a c c o c ro p , b rin g in g in buyers, and
c o n d u c tin g th e au ction s. A ty p ic a l w a re h o u se m a n
e m p lo y s six to e ig h t p e o p le to p ro v id e necessary
services d u rin g th e m a rk e tin g season.
W ith in th e to b a c c o -g ro w in g areas o f th e D is tric t,
th e re are o v e r 200 w areh ouse s used fo r m a rk e tin g
d u rin g a six- to e ig h t-w e e k p e rio d each year. D u rin g
th e o f f season, these m ay be used fo r storage o f a
v a rie ty o f p ro d u c ts e ith e r by th e o w n e r o r b y o th e r
m erch an ts and dealers w illin g to pay in sura nce
p re m iu m s o n th e w a reh ouse s d u rin g th e p e rio d o f
use. S om e tim es th e y m ay s it id le .
M o s t o f th e to b a c c o p ro d u c e d w ith in th e D is tric t
m oves e lse w h e re fo r processing. C ig a re tte to b a c c o
is ty p ic a lly s h ip p e d d ire c tly fro m w a reh ouse s to
storage sites at m a n u fa c tu rin g pla n ts lo c a te d in

FED ERA L RESERVE B A N K O F A T LA N TA




TABLE 3

Estimated Inputs and Variable Costs
in Tobacco Production
Quantity

Value

Estimated*
Total Costs
District States

(Per Acre)
Preharvest Inputs:
Labor
Seed & Plant Bed
Fertilizers
Power & Equipment
Insecticides &
Fungicides
Herbicides
Insurance
Interest

92.98 hrs.
19.00 cwt.
18.16 hrs.
-------------------------

------

Total Preharvest Cost
Harvest Inputs:
Labor
255.90
Power & Equipment 27.00
Heating Fuel
3.30
—
Sticks & Twine
Marketing Charge
18.00
Total Harvest Cost
Total Variable Cost

hrs.
hrs.
gal.
cwt.

$101.32
32.42
59.60
34.38

$13,427,940
4,296,623
7,898,788
4,556,381

24.76
17.50
50.00
13.00

3,281,443
2,319,275
6,626,500
1,722,890

$332.98

$44,129,840

$267.60
30.12
59.40
12.50
36.00

$35,465,028
3,991,804
7,872,282
1,656,625
4,771,080

$405.62

$53,756,819

$738.60

$97,886,659

Source: USDA, Selected U. S. Crop Budgets, Yields, Inputs,
and Variable Costs, Volume 1, Southeast Region,
ER S 457, April 1971.
iCost per acre multiplied by total acreage of tobacco for
harvest in 1973.

states o u ts id e th e D is tric t. C ig a re tte to b a c c o
pro cessing w ith in th e D is tric t is lim ite d to leafs te m m in g and re d ry in g o p e ra tio n s. A Tennessee
co m p a n y engaged e xclu sive ly in le a f pro cessing
op era te s several plan ts in th e area.
In a d d itio n , fiv e m a jo r co m p a n ie s are in v o lv e d
in m a n u fa c tu rin g c h e w in g to b a cco , sm o k in g
to b a cco , and s n u ff in Tennessee. These plan ts lis t
a b o u t 800 fu ll- tim e e m p lo ye e s, w ith seasonal
e m p lo y m e n t ru n n in g m u ch h igh er.
T h o u g h F lo rid a is n o t a m a jo r to b a c c o -p ro d u c in g
state, it acco u n ts fo r m o st o f th e D is tric t's cig a r
m a n u fa c tu rin g . This in d u s try is a m a jo r user o f
im p o rte d to b a cco s as w e ll as th e sp e cia lize d cig ar
tob accos p ro d u c e d w ith in th e D is tric t. T he state
d ire c to ry o f in d u s try id e n tifie s 37 d iffe re n t firm s
engaged in to b a c c o m a n u fa c tu rin g . T o ta l e m p lo y ­
m e n t in these firm s a p pro ache s 5,000 o n a fu ll- tim e
annu al basis. A lth o u g h m o st o f these m a n u fa ctu re rs
are ra th e r sm all, at least n in e firm s e m p lo y m o re
tha n 100, and o n e firm lists 1,500 fu ll- tim e
em p lo yees.
A la ba m a and G e o rg ia re p o rt a to ta l o f fiv e cig ar
m a n u fa c tu rin g co m p a n ie s e m p lo y in g a to ta l o f
1,300 fu ll- tim e e m p lo ye e s. A c ig a re tte -m a n u fa c tu r­
in g p la n t is re p o rte d ly p la n n e d fo r G e o rg ia w ith in
th e near fu tu re . Louisiana co n ta in s th re e sm all
co m p a n ie s, w ith a c o m b in e d e m p lo y m e n t o f 80,
w h ic h m a n u fa c tu re b le n d s o f P erique to b a cco ,
p rim a rily fo r th e e x p o rt trade.

33

A lth o u g h th e n u m b e r has d e c lin e d in the past
decade, a p p ro x im a te ly 7,200 fu ll- tim e e m p lo yees
are d ire c tly engaged in som e fo rm o f to b a cco
m a n u fa c tu rin g in th e Sixth D is tric t. A t average
an nu al earnings o f $7,700 p e r w o rk e r, these w o rke rs
c o n trib u te an e s tim a te d $ 5 5 .4 -m illio n to ta l in c o m e
to th e re g io n 's e c o n o m y each year.
The T o b a cco In s titu te in d ica te s th a t th e to ta l
m a n u fa c tu rin g e m p lo y m e n t in th e in d u s try as a
w h o le a m o u n te d to a b o u t 75,000 p e o p le in 1972.
Thus, th e to ta l annual p a y ro ll ge ne rated by
U. S. to b a c c o m a n u fa c tu rin g a c tiv itie s is an e sti­
m ated $578 m illio n .

In d u s try F ina ncing
Both c o m m e rc ia l banks and farm c re d it agencies
are in v o lv e d in fin a n c in g to b a c c o at the farm level.
C o m p a re d w ith o th e r crops, to b a c c o fin a n c in g is
n o t a large v e n tu re fo r m o st lenders because acreage
a llo tm e n ts are e x tre m e ly sm all and th e ty p ic a l
g ro w e r does n o t b o rro w a large a m o u n t to p ro d u c e
his cro p . N evertheless, spokesm en fo r a g ric u ltu ra l
lenders in d ic a te th a t to b a c c o is im p o rta n t to th e ir
areas, and th e y are q u ic k to a d m it th a t to b a c c o is
a m a jo r d e te rm in a n t o f th e e c o n o m ic w e lfa re o f
c o m m u n itie s w h e re its p ro d u c tio n is c o n c e n tra te d .
The re d u c tio n in n u m b e r o f to b a c c o pro d u ce rs
th a t is a c c o m p a n y in g th e a d ve n t o f m e ch a n ize d
ha rvestin g seems lik e ly to change fin a n c in g at the
p ro d u c e r level. In th e flu e -c u re d to b a c c o area,
e ffo rts are alrea dy b e in g m ade to assem ble m uch
larger acreages on in d iv id u a l farm s, a lth o u g h c u rre n t
restraints against m o v in g a llo tm e n ts across c o u n ty
lines are h in d e rin g this d e v e lo p m e n t. N evertheless,
m any g ro w e rs have a lre a d y succeeded in c o m b in in g
a llo tm e n ts in to tracts o f 30 acres o r m ore . A
m e ch a n ize d ha rvester c o stin g a b o u t $30,000 can be
e c o n o m ic a lly ju s tifie d on o p e ra tio n s o f this scale.
M a c h in e ry o f th is s o p h is tic a tio n and v a lu e w ill
in v o lv e le n d in g agencies in to b a c c o fin a n c in g at the
fa rm level to a g re a te r extent.
T he w a re h o u s in g o p e ra tio n is c u rre n tly a m a jo r
user o f c re d it in to b a c c o -p ro d u c in g areas. W a re ­
house o p e ra to rs u su ally d o n o t b u y large a m o un ts
o f th e c ro p , b u t th e y generate a sub stantia l v o lu m e
o f c re d it fo r c o m m e rc ia l banks d u rin g th e m a rk e tin g
season. Buyers w h o purchase to b a c c o at a p a rtic u la r
w a re h o u se a u c tio n u su ally pay w ith checks w ritte n
o n banks lo c a te d o u ts id e th e area. Im m e d ia te ly
a fte r th e sale, p ro d u ce rs receive p a ym e n t in checks
d ra w n on th e w a re h o u se m a n 's a c c o u n t at th e local
bank. Bank fin a n c in g p ro vid e s th e im m e d ia te c re d it
ne ed ed by w a re h o u se m e n to pay o f f pro d u ce rs
b e fo re bu ye rs' checks are c o lle c te d .
W h e re buyers w r ite checks on banks in d ista n t
citie s, a large a m o u n t o f c re d it is som e tim es
e x te n d e d u n til these checks are cleared. For
exa m ple, d u rin g th e 1973 m a rk e tin g season,

34




Japanese buyers m ade d ire c t purchases in to b a c c o
m arkets w ith checks d ra w n o n C a lifo rn ia banks. A
c o n s id e ra b ly lo n g e r c le a rin g tim e is re q u ire d fo r
these checks as co m p a re d to tho se issued by
d o m e s tic buyers h e a d q u a rte re d in ne arb y areas.
M a jo r to b a c c o co m p a n ie s a llo w stocks to age fo r
a p p ro x im a te ly th re e years b e fo re pro cessing in to
fin a l p ro d u cts. D u rin g th is p e rio d , th e to b a c c o
in v e n to ry ties u p a gre at deal o f c a p ita l, w h ic h m ay
be s u p p lie d e ith e r by th e c o m p a n y 's in te rn a l fu n d s
o r by large c o m m e rc ia l banks.
T o b a cco 's p ro m in e n t ro le in th e e x p o rt m a rk e t
in vo lve s th e use o f c re d it in a n o th e r m an ne r.
Bankers, b o th d o m e s tic and in te rn a tio n a l, b e co m e
in v o lv e d in fin a n c in g to b a c c o th a t m oves in in te r­
n a tio n a l trade. W h e n to b a c c o is pla ce d o n b o a rd
ship to m o ve in to th e e x p o rt m a rke t, th e s h ip p e r
ty p ic a lly receives p a y m e n t by a d ra ft o n a b a n k at
th e d e s tin a tio n p o in t. T hat ba nk fina nce s the
tra n sa ctio n u n til th e s h ip m e n t is d e liv e re d to the
b u ye r, w h o the n settles w ith th e ba n k fo r th e c re d it
e xte n d e d . Thus, c re d it e q u iv a le n t to th e to b a c c o 's
va lu e in tra n s p o rt is e x te n d e d fo r th e p e rio d o f
sh ip m e n t.
F oreign M a rke ts
U. S. to b a c c o acreage is less than 10 p e rc e n t o f th e
w o r ld acreage b u t acco u n ts fo r n e a rly 20 p e rc e n t o f
p ro d u c tio n ; and U. S. to b a c c o m akes u p o v e r o n e fifth o f to ta l w o rld to b a c c o exports. T he high q u a lity
o f U. S. to b a c c o has c o m m a n d e d a p rim e p o s itio n
in fo re ig n m arkets fo r m any years.
F lu e -cu re d to b a c c o , p ro d u c e d in F lo rid a , G eo rg ia ,
and A la b a m a , is o n e o f th e p rim e types m o v in g in
e x p o rt m arkets. It is e stim a te d th a t a m a jo r p o rtio n
o f flu e -c u re d to b a c c o p ro d u c e d w ith in th e Sixth
D is tric t e v e n tu a lly enters th e e x p o rt tra d e .4
U n til 1973, m o re and m o re U. S. to b a c c o had
been m o v in g to fo re ig n m arkets by means o f va rio u s
e x p o rt subsidies, w h ic h w e re te rm in a te d e ffe c tiv e
w ith th e 1973 c ro p . Because g ro w e rs ' prices had
been s u p p o rte d a b ove w o rld p ric e levels, these
subsidies w e re re q u ire d to m o ve g o v e rn m e n t stocks
in to w o rld trade. M u c h to b a c c o had m o v e d u n d e r
the Food fo r Peace Program (P u b lic Law 480) w h ic h
e n title s fo re ig n c o u n trie s to a c q u ire surp lu s c o m ­
m o d itie s fro m th e U. S. G o v e rn m e n t u n d e r a v a rie ty
o f c o s t-re d u c in g arra ng em en ts.
T he b a rte r p ro v is io n s o f P u b lic Law 480, w h e re b y
th e g o v e rn m e n t exch an ge d su rp lu s c o m m o d itie s fo r
ce rta in stra te g ic m aterials, had a c c o u n te d f o r a
large, c o n tin u o u s ly in cre a sin g share o f g o v e rn m e n t-

4 E x p o rts o f u n m a n u f a c tu r e d to b a c c o fro m th e M ia m i C u s to m s
R e g io n in 1 9 7 2 w e r e v a lu e d at $ 2 9 3 m il l io n . A b o u t t w o - t h ir d s o f
t h i s t o b a c c o is e s t i m a t e d t o h a v e o r i g i n a t e d w i t h i n t h e S i x t h
F e d e ral R e se rv e D istrict sta te s, re fle c tin g th e m a jo rity o f th e
annual crop.

M A R C H 1974, M O N T H L Y R E V IE W

Policy Considerations

T A B LE 4
Government-Financed Versus Other
Exports of Unmanufactured Tobacco
Year
Ending
June 30

Government
Financed1

Other
Sales

Government Financed
as Percent of Total
(Percent)

(Million Pounds)
Average:
1955-59
1960
1965
1970
1971
1972
19732

49.2
94.5
49.9

447.9
362.1
434.1

9.9
20.7
10.3

201.8
242.4
240.9
219.7

369.2
312.3
283.8
349.9

35.3
43.7
46.0
38.6

1Includes primarily exports under Public Law 480 and
short-term Commodity Credit Corporation credit
P relim inary
Source: USDA, Tobacco Situation, September 1973

fin a n ce d to b a c c o exports. In re ce n t years, exports
in v o lv in g th e g o v e rn m e n t had a cc o u n te d fo r up to
46 p e rc e n t o f to ta l U. S. to b a c c o exports.
W o r ld to b a c c o prices increased in 1973, and
c o m m e rc ia l exp o rts o f U. S. to b a c c o b e n e fite d fro m
cu rre n c y re a lig n m e n ts and sh o rtfa lls in fo re ig n
p ro d u c tio n . D e sp ite th e rem o val o f subsidies, the
e x p o rt m a rk e t fo r U. S. to b a c c o appears th e b rig h t­
est in m any years. T o b a cco c o n s u m p tio n is
in crea sing as personal in com e s rise in a m a jo rity o f
th e c o u n trie s o f th e w o rld . The d e v e lo p m e n t o f
s y n th e tic to b a c c o p ro d u c ts , re p u te d ly less h a zard­
ous to he a lth , has n o t m a te ria lly a lte re d th e b risk
w o rld w id e to b a c c o d e m a n d expressed in e x p o rt
m arkets in 1973.
R e striction s on th e a m o u n t o f ch e m ica l residues
th a t can be c o n ta in e d u p o n to b a c c o leaves in som e
in te rn a tio n a l m arkets caused grave co n ce rn am o n g
to b a c c o grow ers. A d ju s tm e n ts have been rap id ,
h o w e ve r, and e ith e r o ffe n d in g ch e m ica ls have been
e lim in a te d o r a p p lic a tio n p ro ce d u re s m o d ifie d to
m e e t restrictio ns.

FE D E R A L R ESERVE B A N K O F A T LA N T A




T here are p ro b a b ly no pro gra m s in w h ic h c o n flic tin g
g o ve rn m e n ta l p o lic y is m o re o b v io u s than in those
in v o lv in g th e to b a c c o in d u stry. The g o v e rn m e n t is
h e a vily in v o lv e d in re g u la tin g to b a c c o p ro d u c tio n
because o f th e c ro p 's lo n g -s ta n d in g im p o rta n c e to
the n a tio n 's e c o n o m y and because o f th e large
n u m b e r o f p e o p le a ffe c te d by th e in d u stry. A t the
same tim e , th e g o v e rn m e n t has th e re s p o n s ib ility o f
p ro te c tin g th e he a lth and safety o f its citiz e n s by
p o lic in g p o te n tia lly hazardous p ro d u c ts m a rke te d
fo r hu m an c o n s u m p tio n . These vast re s p o n s ib ilitie s
place branches o f th e g o v e rn m e n t in c o n flic tin g
p o s itio n s w ith regard to th e ir sp e c ific re g u la tio n s
g o v e rn in g to b a cco . T o su b sid ize the p ro d u c tio n and
e x p o rta tio n o f a c o m m o d ity — som e fo rm s o f w h ic h
have been la b e le d as hazardous to h e a lth — is a
c o n flic t th a t seems lik e ly to arouse g ro w in g
c o n s te rn a tio n as tim e passes.
M e a n w h ile , re ce n t progress in m e c h a n iz a tio n o f
to b a c c o p ro d u c tio n m ay q u ic k ly reshape the
s tru c tu re o f to b a c c o fa rm in g . As farm sizes g ro w ,
by o n e m eans o r a n o th e r, to a c c o m m o d a te large
m achines, m any o p e ra to rs w ill be released fro m
to b a c c o p ro d u c tio n . S h o u ld th e ranks o f to b a c c o
p ro d u ce rs and th e ir p o litic a l in flu e n c e d w in d le
s ig n ific a n tly in th e fu tu re , changes in to b a c c o
le g is la tio n m ay co m e m o re easily. In fact, th e
in itia tiv e fo r som e changes m ay arise fro m gro w e rs
them selves as th e y seek fre e d o m to m ove to b a c c o
p ro d u c tio n in to th e m o d e rn farm era o f large-scale
p ro d u c tio n and lo w u n it costs. In th a t s tru ctu re ,
to b a c c o w ill p ro b a b ly rem a in an im p o rta n t c ro p
n a tio n a lly as w e ll as in th e reg io n fo r years to com e.
H o w e ve r, th e sub sid y p ro v id e d d ire c tly to gro w e rs
th ro u g h e v e r-ris in g p ric e su p p o rts and, in d ire c tly , to
o th e r segm ents o f th e in d u s try m ig h t be sha rply
c u rta ile d if n o t a lto g e th e r e lim in a te d . In d e e d , th e re
is som e e v id e n c e th a t s im ila r pro g ra m changes are
n o w b e in g c o n s id e re d b y p o lic y fo rm u la to rs . ■

35

B A N K IN G

S T A T IS T IC S

Billion $

DEPOSITS*

-3 6

’ 34
*3 2
•30
-2 8

■20
-1 4

16

-1 0

Other Securities

U.S. Gov’t. Securities

.4

■*.........
** ” 'V,
I I I I I I I I I I I I I I I I I II I I I I I I I I II
J

J

DJ

J

1972

DJ

1973

I I II I I I I I I i l l
J

J

J

DJ

1972

1974

J

1973

LATEST MONTH PLOTTED: FEBRUARY
*F ig u res a re fo r th e last W e d n e s d a y o f e a c h m o n th
* *D aily a v e ra g e fig u res.

SIXTH

DISTRICT

S h i f t

in

BANKING

C

o n s u m

ND TES

e r

D

e p o s i t s

S IX T H D IS T R IC T M E M B E R B A N K T IM E D E P O S I T S
( In c lu d e s C D ’s over $100,000)
December 1973
Amount
(million $)
DISTRICT

.......................

. . . 19,644.3

% Change
From
Year Ago

+ 21.0

.
Anniston-Gadsden . . .
Birmingham . . . . .
Dothan .............. .
M obile................. .
Montgomery . . . . .

.
.
.
.
.
.

. 2,859.5
.
164.1
. 1,271.6
.
139.5
.
511.6
.
510.6

+
+
+
+
+
+

18.6
14.2
18.8
16.1
24.0
16.3

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

7,445.5
713.0
3,477.4
1,009.5
187.6
2,058.1

+
+
+
+
+
+

21.6
24.2
21.6
21.5
34.3
19.9

. . . . . . . 1,084.6
Jackson .............. . . .
682.4
Hattiesburg-Laurel-Meridiani
270.2
Natchez .............. . . .
66.9

+
+
+
+

34.2
33.8
35.5
21.0

ALABAMA

.......................

FLORIDA ...........................

Jacksonville . . . .
M ia m i.................
O r la n d o ..............
P e n sa c o la ...........
Tampa-St. Petersburg
M ISSISSIPPI*

Amount
(million $)
GEORGIA

...........................

Atlanta .................
A u g u s t a .................
Columbus1
...........
M a co n ....................
Savannah ..............
South Georgia . . . .
L O U IS IA N A * .......................

Alexandria-Lake Charles
Baton Rouge ...........
Lafayette-Iberia-Houma
New O rle a n s...........
T EN N ES S EE* .......................

Chattanooga...........
Knoxville
..............
Nashville ..............
Tri-Cities1 . . . . . .

% Change
From
Year Ago

. 2,957.3
. 2,013.5
284.5
216.2
145.1
285.3
91.2

+
+
+
+
+
+
+

22.0
28.2
11.4
19.4
3.5
10.5
5.9

. 2,409.6
239.4
368.3
194.6
. 1,629.1

+ 17.8
+ 13.6

—

. 2,887.8
472.5
476.4
. 2,062.1
103.8

+
+
+
+

3.3

+ 16.6
+ 24.5

19.4
20.9
11.2
26.8
— 31.7

Note: Figures shown are for trade and banking areas, which include several counties surrounding central cities. Boundaries of some areas do not coincide with state lines.
JYear-ago changes reflect structural changes in series.
‘ Represents that portion of the state in the Sixth District.


36


M A R C H 1974, M O N T H L Y R E V IE W

In te re s t-b e a rin g d e p o sits at D is tric t m e m b e r banks
g re w 21 p e rc e n t d u rin g 1973, a c re d it re stra in t year
w h e n d e m a n d d e p o sits o th e r tha n in te rb a n k d e ­
posits increased o n ly 1 pe rce n t. A lth o u g h th e
g ro w th o f la rg e -d e n o m in a tio n m o n e y m a rke t tim e
de po sits a ttra c te d m u ch a tte n tio n , th e level and
c o m p o s itio n o f co n s u m e r tim e and savings deposits
also cha ng ed s ig n ific a n tly . By O c to b e r 1973, sm a lld e n o m in a tio n co n su m e r d e po sits had increased
$633 m illio n o v e r th e p re vio u s year's $11,1 7 8 -m il­
lio n to ta l. This increase cam e d e sp ite a n tic ip a tio n
in late s p rin g th a t these fu n d s m ig h t flo w o u t o f
banks because o f h igh in te re st rates a va ila b le to
savers in th e o p e n m arke t.
In te re st rates banks pay o n co n s u m e r tim e and
savings d e po sits vary w ith m a tu rity . Passbook sav­
ings a cco un ts, w h ic h have n o s tip u la te d m a tu rity ,
u su ally d ra w a lo w e r re tu rn than d o tim e c e r tifi­
cates. Passbook savings, nonetheless, rem ain th e
m ost p o p u la r fo rm o f savings, m a k in g up a b o u t 50
p e rc e n t o f all s m a ll-d e n o m in a tio n in te re s t-b e a rin g
acco un ts in th e D is tric t.
M a n y con sum e rs, h o w e ve r, take advantage o f
h ig h e r rates o ffe re d on c e rtific a te s o f d e p o s it, w ith
s h o rt-te rm m a tu ritie s v a ry in g fro m 90 days to 1 year
and lo n g e r-te rm ce rtific a te s m a tu rin g in 1 to 4 years
o r m ore. The in te re st rates banks and t h r ift in s titu ­
tio n s pay o n these savings c e rtifica te s are lim ite d
by re g u la to ry ce ilin g s.
As th e year progressed, th e banks' and o th e r
d e p o s ito ry in s titu tio n s ' a b ility to a ttra c t co n su m e r
t h r ift d e p o sits w e a ke n e d because rates o n m a rke t
secu ritie s rose a b ove tho se th e y w e re a llo w e d to
pa y u n d e r th e re g u la to ry ce ilin g s. T o a lle v ia te a pos­
sib le re d u c tio n o f these savings flo w s , re g u la to ry
agencies increased th e m e m b e r ba nk c e ilin g rates,
e ffe c tiv e July 1.
By O c to b e r, passbook savings at D is tric t m e m b e r
banks had increased $250 m illio n o v e r a year ago
ra th e r tha n de crea sing as had been feared. O n e
reason was th a t th e average rate o ffe re d by these
banks had risen to 4.8 p e rce n t, co m p a re d w ith 4.3
p e rc e n t in 1972.
Rates o n s h o rt-te rm ce rtific a te s m a tu rin g in less
tha n o n e year also increased, fro m 5.0 p e rc e n t to
5.4 p e rc e n t o v e r th e same p e rio d . Even so, th e
v o lu m e o f these s h o rt-te rm ce rtific a te s fe ll by $438
m illio n , w hereas ce rtific a te s m a tu rin g o v e r on e year
o ffe rin g even h ig h e r rates increased a h e fty $832
m illio n . C o m p le x events in m o n e y m arkets, to g e th e r
w ith re g u la to ry rate changes, thus resu lted in a
sustained level o f s lig h tly h ig h e r in te re s t-b e a rin g
co n s u m e r passbook savings and a s h iftin g o f c o n ­
sum e r tim e fu n d s fro m s h o rte r-m a tu rity to lo n g e rm a tu rity c e rtific a te s y ie ld in g th e h ig h e st a va ila b le
rates.
This s h ift to lo n g e r m a tu ritie s was e sp e cia lly
m a rke d a fte r m id -1 9 7 3 , w h e n banks, a lo n g w ith
o th e r t h r ift in s titu tio n s , started m a k in g a ctive use
o f th e n e w a u th o rity to o ffe r c e ilin g -fre e fo u r-y e a r
(“ w ild c a rd " ) ce rtifica te s. By th e en d o f A u g u st, a
sam p le o f large D is tric t banks had issued n e w fo u ryear c e rtific a te s to ta lin g $177 m illio n . This to ta l
increased at a b o u t a 2 0 -p e rc e n t m o n th ly rate d u rin g

FE D E R A L RESERVE B A N K O F A T LA N T A




MATURITY DISTRIBUTION
October 1973
$ Millions

% of Total

Savings Deposits
Christmas Savings

5,957
228

50.4
1.9

Time Deposits under $100,000
Maturing in: less than 1 year
1 — 2 V2 years
2 V2 — 4 years
Over 4 years

2,335
2,018
581
691

19.8
17.1
4.9
5.9

Total
11,810
Note: Figures cover all District member banks.

100.0

S h if t T o w a rd s Lo n g e r T e rm S a v in g s
% o f T o ta l T im e
& S a v in g s D e p o sits

I___Under one year
l / S A Over one year

_

S a v in g s D e p o sits

Oct., 1972

Oct., 1973

‘ C o n s u m e r s h o ld 8 5 % of t h e s e t im e c e rtific a te s.
N o te : F i g u r e s c o v e r all D is t r ic t m e m b e r b a n k s .

S ep tem be r and O c to b e r, as savers a p p a re n tly s h ifte d
fro m s h o rte r m a tu ritie s in to th e " w ild c a r d s ."
A t th e en d o f O c to b e r, a b o u t 75 p e rc e n t o f all
D is tric t m e m b e r banks o ffe re d these ce rtific a te s ,
and th e ir h o ld in g s to ta le d $680 m illio n . A b o u t h a lf
th e to ta l was h e ld by sm a lle r banks w h o se to ta l
d e p o s it size was less than $100 m illio n . T he m o st
c o m m o n rate p a id was 7 ' U p e rce n t, a lth o u g h m any
banks p a id as h igh as 73A p e rc e n t; and a fe w o ffe re d
rates o v e r 8 pe rce n t. Large banks in th e $ 1 0 0 -m illio n
and o v e r size d id n o t ap p e a r to c o m p e te so ag­
gressively fo r c o n su m e r c e rtifica te s, and th e ir rates
averaged so m e w h a t lo w e r.
So as n o t to im p a ir savings flo w s to t h r ift in ­
s titu tio n s th a t p ro v id e m o rtg a g e c re d it, th e re g u la ­
to ry agencies, as d ire c te d by Congress, set n e w c e il­
ings o f 7 1/4 p e rc e n t fo r banks and 7 ' t i p e rc e n t fo r
t h r ift in s titu tio n s on ce rtific a te s m a tu rin g in fo u r
years o r m ore , e ffe c tiv e N o v e m b e r 1. T he re a fte r,
g ro w th in fo u r-y e a r c e rtific a te s at D is tric t m e m b e r
banks s lo w e d to a b o u t $42 m illio n in N o v e m b e r
and in D e ce m b e r, o r to a b o u t a 6 -p e rc e n t m o n th ly
rate. January, h o w e ve r, p o sted a stro n g $154 m illio n
upsurge as s h o rte r-te rm ce rtific a te s purchased p r io r
to th e rate changes reached m a tu rity and consum ers
s h ifte d th e ir savings to th e h ig h e r-ra te fo u r-y e a r
ce rtifica te s. C o n su m e r savings v o lu m e in th e fo rm
o f ce rtific a te s m a tu rin g o v e r o n e year thus rem ains
c o n s id e ra b ly h ig h e r tha n in p re vio u s years.

Charles

D.

Salley

37

S ix th

D i s t r i c t

S t a ti s ti c s

Seasonally Adjusted
(All data are Indexes, unless indicated otherwise.)
L a te st M o n t h

One
M onth
Ago

Two
M on th s
Ago

One
Year
Ago

S IX T H D IS T R IC T

U n e m p lo y m e n t R a te
(P e rc e n t o f W o rk F o r c e ) ..............
Avg. W e e k ly H rs. in M fg. (H rs.) . . . Jan.

IN C O M E A N D S P E N D I N G
M a n u f a c tu r in g P a y ro lls
.................. Jan.
F a rm C a s h R e c e i p t s ......................... Dec.
C r o p s ........................................... Dec.
L iv e s to c k
.................................... Dec.
In s ta lm e n t C re d it at B a n k s * / 1 (M il. $)
Ne w L o a n s .................................... Jan.
Rep aym ents
................................ Jan.

173
1 90
217
190

172
185
216
185

170
201
191
22 2

152
144
159
154

6 79
636

66 4 r
612r

75 2
6 28

6 55
565

One
M onth
Ago

Tw o
M on th s
Ago

O ne
Year
Ago

N.A.
41.5

N.A.
4 1.0

N.A.
41.6

N.A.
41.3

242
195
231

2 35
19 4
230

237
192
2 28

196
177
192

180
160

179
182

179
2 17

154
145

142.5
121.4
146.6
183.4
94.9

143.3
122.4
147.4
185.3
9 4.8

144.0
123.2
148.0
187.6
96.6

136.3
116.8
140.1
170.5
95.6

N.A.
41.1

N.A.
40.8

N.A.
41.2

N.A.
41.0

2 95
237
282

2 90
228
288r

281
2 32
3 02

239

165
246

165
194

1 58
2 54

143
154

131.1
113.7
139.1
152.9
96.4

129.7
114.2
136.8
152.1
91.1

N.A.
N.A.
N.A.
N.A.
89.6

124.6
111.7
132.7
143.7
92.5

N.A.
41.0

N.A.
4 0.9

N.A.
40.3

N.A.
38.9

271
181

25 1
180

2 53
1 74

209
168

147
222

137
148

118.6
108.1
120 .8
9 7.9
7 8.2

116.5 117.2
105 .8 104.9
118.7 118.6
92.6
9 0.3
8 1.9
71.9

115.5
107.1
117.3
92.6
78.2

N.A.
41.2

N.A.
41.0

F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s ......................... Jan.
M e m b e r B a n k D e p o s i t s .................. Jan.
B a n k D e b i t s * * .................................Jan.
F L O R ID A
IN C O M E

E M P L O Y M E N T A N D P R O D U C T IO N
N o n fa rm E m p l o y m e n t ..................
M a n u f a c t u r i n g .........................
N o n d u r a b le G o o d s ..................
F o o d ....................................
T e x t i l e s .............................
A p p a re l
.............................
P a p e r ................................
P r in t in g a n d P u b lis h in g . .
C h e m i c a l s .........................
D u ra b le G o o d s ......................
Lbr., W ood Prods., Furn . & Fix.
Stone , C lay, a n d G la s s . . .
P rim a ry M e t a l s ..................
Fa b ric a te d M e t a l s ..............
M a c h i n e r y .........................
T ra n sp o rta tio n E q u ip m e n t
N o n m a n u f a c t u r i n g ......................
C o n s t r u c t i o n ......................
T r a n sp o rta tio n
..................
T r a d e ................................
Fin., ins., a n d real est. . . .
S e r v i c e s .............................
Fed e ral G o v e rn m e n t . . . .
S ta te a n d Lo ca l G o v e rn m e n t
F a rm E m p l o y m e n t .........................
U n e m p lo y m e n t R a te
(P e rc e n t of W o rk Fo rce) . . . .
In s u r e d U n e m p lo y m e n t
(P e rc e n t of Cov. E m p . ) ..............
Avg. W e e k ly H rs. in M fg. (H rs.) . .
C o n s tru c t io n C o n t r a c t s * ..............
R e s i d e n t i a l ................................
All o t h e r ....................................
C otto n C o n s u m p t i o n * * ..................
Pe trole u m P r o d u c t i o n * * ..............
M a n u f a c tu r in g P ro d u c tio n
. . . .
N o n d u r a b le G o o d s ......................
Food
................................
T e x t i l e s .............................
Ap p a re l
.............................
P a p e r .................................
P rin tin g a n d P u b lis h in g . .
C h e m i c a l s .........................
D u ra b le G o o d s .........................
L u m b e r a n d W o o d ..............
F u rn itu re a n d F ix t u re s . . .
Stone , C la y, a n d G la s s . . .
P r im a r y M e t a l s ..................
F a b ric a te d M e t a l s ..............
N o n e le ctrica l M a c h in e r y . .
Ele ctrica l M a c h in e r y
. . .
T ra n sp o rta tio n E q u ip m e n t

L a te st M o n t h

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.
Jan.

•
•
•
•

Jan.
Jan.
Jan.
Jan.
Jan.
■ Dec.
. Jan.
. Oct.
Oct.
. Oct.
. Oct.
. Oct.
. Oct.
Oct.
. Oct.
. Oct.
Oct.
Oct.
Oct.
Oct.
Oct.
Oct.
Oct.
Oct.

130.0
117.2
115.0
105.8
113.2
114.0

133.6
150.2
106.7
134.5
145.9
115.0
135.9
141.0
141.7
104.0
135.0
90.7

133.5
143.1
114.7
134.8
141.5
142.7
102.9
134.5
87.9

N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
84.9

N.A.

N.A.

N.A.

N.A.

1.9
41.1
207

1.8

1.6

205
78
108
307.5
244.8
188.6
298.1
289.4
224 .8
155.3
319.6
382.0

40.9
25 5
258
2 52
78
109
304.2
244.4
188.6
297.8
290.0
224 .9
156.4
315 .4
375.1

202.0

20 1.8

190.8
211.9
271.6
298.0
501.8
917.4
471.8

191.4
206 .9
257 .8
293 .4
498.5
920.0
456.7

41.6
325
32 4
325
80
105
304.7
244.8
189.1
297.8
290.1
225 .2
157.4
311.7
376.1
202.4
191.7
205 .9
254.7
287.6
496 .9
916.0
471.3

1.9
39.6
255
331
180
83
119
280.6
234.0
183.5
276.1
271.9

278.5
438 .9
739.5
439.5

2 66
2 54

257
'2 4 3

253
2 38

21 3
197

1 1 2 .2
126.7
108.8
119.8
119.0
125.3

112 .6

2 10

129.4
117.4
115.4
105.0
113.5
114.8
112.9
127.3
109.4

120.0
117.7
123.6
113.1
132.7
150.0

110 .2

125.5
115.0
112.5
105.1

112 .0
113.4

112 .0
123.2
106.1
116.8
117.5

12 0 .1
112.3
126.1
138 4
109 8
129 2
137.2

206
179
2 58

EM PLOYM ENT
N o n fa rm E m p l o y m e n t ......................Jan.
M a n u f a c t u r i n g ............................. Jan.
N o n m a n u f a c t u r i n g ......................... Jan.
C o n s t r u c t i o n ............................. Jan.
F a rm E m p l o y m e n t ............................. Jan.
U n e m p lo y m e n t Rate
(P e rce n t of W o rk F o r c e ) ..............
Avg. W e e k ly H rs. in M fg. (H rs.) . . . Jan.
F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s ......................... Jan.
M e m b e r B a n k D e p o s i t s ......................Jan.
B a n k D e b i t s * * .................................Jan.

2 10
242

1 1 1 .2
130.6
134.7
137.0
101.4
129.7
91.2

2 2 1.0
157.5
302.8
336.8
197.8
187.7
193.7

2 2 1.8

F IN A N C E A N D B A N K IN G
Loans*
A ll M e m b e r B a n k s ......................... Jan.
L a rg e B a n k s ................................ Jan.
D e p o s its *
A ll M e m b e r B a n k s ......................... Jan.
L a rg e B a n k s .................................Jan.
B a n k D e b it s * / * *
............................. Jan.

.................. Jan.
M a n u f a c tu rin g P a y ro lls
Fa rm C a s h R e c e i p t s ......................... Dec.

200

200

177
250r

175
255

185
161
21 9

173
225

175
196

15 9
155

G EO R G IA
IN C O M E
M a n u f a c tu rin g P a y ro lls
.................. Jan.
F a rm C a s h R e c e i p t s ......................... Dec.
EMPLOYM ENT
N o n fa rm E m p l o y m e n t ......................Jan.
M a n u f a c t u r i n g ............................. Jan.
N o n m a n u f a c t u rin g
......................Jan.
C o n s t r u c t i o n ............................. Jan.
Fa rm E m p lo y m e n t
......................... Jan.
U n e m p lo y m e n t R a te
(P e rc e n t of W o rk F o r c e ) ..............
Avg. W e e k ly H rs. in M fg. (H rs.) . . . Jan.
F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s ......................... Jan.
M e m b e r B a n k D e p o s i t s .................. Jan.
B a n k D e b i t s * * .................................Jan.
L O U IS IA N A
IN C O M E
.................. Jan.
M a n u f a c t u r in g P a y ro lls
F a rm C a s h R e c e i p t s ......................... Dec.

152
1 85

1 49
204

EM PLO Y M EN T
N o n fa rm E m p l o y m e n t ......................Jan.
M a n u f a c t u r i n g ............................. Jan.
N o n m a n u f a c t u r i n g ......................... Jan.
C o n s t r u c t i o n .........................
Jan.
F a rm E m p l o y m e n t ............................. Jan.
U n e m p lo y m e n t R a te
(P e rc e n t of W o rk Fo rce)
. . .
Avg. W e e k ly H rs. in M fg. (H rs.) . . . Jan.

N.A.
40.7

N.A.
39.7

2 37
2 31
184
176
197 1 9 6 r
18 8

227
175

18 9
169
202

191
246

192
17 4

189
171

1 68
187

130.5
131.7
130.0
146.6
83.3

130.4
132.0
129.6
136.9
79.5

129.3
131.4
128.3
136.5
79.9

125.1
128.9
123.3
136.2
85.7

F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s * ......................Jan.
M e m b e r B a n k D e p o s i t s * .................. Jan.
B a n k D e b i t s * / * * .................................Jan.

ALABAM A
M IS S IS S IP P I

IN C O M E
M a n u f a c tu rin g P a y r o l l s ......................Jan.
F a rm C a s h R e c e i p t s ......................... Dec.
EM PLOYM ENT
N o n fa rm E m p l o y m e n t ......................Jan.
M a n u f a c t u r i n g ............................. Jan.
N o n m a n u f a c t u rin g
......................Jan.
C o n s t r u c t i o n .............................Jan.
F a rm E m p l o y m e n t ............................. Jan.

38




176
197

121.2 120.4 121.0
117.8
117.7
117.7
122.8 121.6 122.5
131.7
86.7

132.3
82.0

134.9
76.4

IN C O M E
M a n u f a c tu rin g P a y r o l l s .................. Jan.
Fa rm C a s h R e c e i p t s ......................... Dec.
EM PLOYM ENT

116.7
114.3
117.8
131.0
85.1

N o n fa rm E m p l o y m e n t ......................Jan.
M a n u f a c tu r in g
............................. Jan.
N o n m a n u f a c t u r i n g ......................... Jan.
C o n s t r u c t i o n ............................. Jan.
Fa rm E m p l o y m e n t ............................. Jan.

MARCH

1974, M O N T H L Y

R E V IE W

La te st
U n e m p lo y m e n t Rate
(P e rc e n t of W o rk F o r c e ) ..............
Avg. W e e k ly H rs. in M fg. (H rs ) . . . Jan.

M on th

O neTw o
M on th M o n th s
Ago Ago

One
Year
Ago

La te st M o n t h

One
M onth
Ago

Tw o
M o n th s
Ago

O ne
Year
Ago

EM PLO YM ENT
N.A.
40.2

N.A.
40.4

N.A.
40.5

N.A.
38.1

26 5
2 13
238

261
209
2 13

2 50
209
221

212
180
194

F IN A N C E A N D B A N K IN G
M e m b e r B a n k L o a n s * ......................Jan.
M e m b e r B a n k D e p o s i t s * .................. Jan.
B a n k D e b i t s * / * * ................................ Jan.

U n e m p lo y m e n t Rate
(P e rc e n t o f W o rk Fo rce) . .
Avg. W e e kly H rs. in M fg. (H rs.)

Jan.
Jan.
Jan.
Jan.
Jan.

126.0
115.4
131.9
139.0
93.1

125.2
116.3
130.2
128.2
90.1

125.2
116.4
130.1
124.3
90.1

123.8
115.3
128.5
128.8
96.7

Jan.

N.A.
41.2

N.A.
41.1

N.A.
40.8

N.A.
39.5

Jan.
Jan
Jan.

2 50
198
232

2 45
192
2 23

2 39
189
2 15

208
179
188

TEN NESSEE
F IN A N C E A N D B A N K IN G

IN C O M E
M a n u f a c tu r in g P a y r o l l s ......................Jan.
F a rm C a s h R e c e i p t s ......................... Dec.

179
1 49

178
202

177
180

* F o r S ix t h D ist ric t area only; o th e r to ta ls fo r en tire s ix sta te s

156
110

* * D a il y ave ra g e b a s is

fP r e lim in a r y d ata

r-R e v ise d

N.A. N o t a v a ila b le

Note: Indexes for bank debits, construction contracts, cotton consumption, employment, farm cash receipts, loans, petroleum
production, and payrolls: 1967 = 100. All other indexes: 1957-59 = 100.
S o u rc e s :
M a n u f a c t u r in g p ro d u ctio n e stim a te d b y t h is B a n k ; non farm , m fg. a n d n o n m fg . emp., m fg. p a y ro lls a n d hou rs, a n d unem p., U.S. Dept, of L a b o r a n d c o o p e ra tin g
state a g e n c ie s; cotton c o n su m p t io n , U.S. B u re a u of C e n s u s; c o n stru c tio n c on trac ts, F. W. D o d g e Div., M c G ra w -H ill In fo rm a tio n S y s t e m s Co.; petrol, prod., U .S. B u re a u of
M in e s; fa rm c a sh re c e ip ts a n d fa rm emp., U.S.D.A. O th er in d e x e s b a se d on data c ollec ted b y t h is B a n k . All in d e x e s c a lc u la te d by t h is B an k .
'D a t a b e n c h m a rk e d to Ju n e 1971 Rep ort of C o n d itio n . E m p lo y m e n t data fo r A la b a m a , G eorgia, L o u isia n a , a n d M i s s is s ip p i have been ad ju ste d to new b e n c h m arks.

D e b i ts

t o

D e m

a n d

D e p o s i t

A c c o u n t s

Insured Commercial Banks in the Sixth District
(In Thousands of Dollars)
P e rc e n t C h a n g e

Perc e n t C h a n g e

Jan. 1 9 7 4 from

Jan. 1 9 7 4 from
Jan.
197 4

Dec.
1973

Jan.
1973

Dec.
1973

Jan.
197 3
D otha n
Se lm a

S T A N D A R D M E T R O P O L IT A N
S T A T IS T I C A L A R E A S * *
B ir m in g h a m
. . . .
G a d sd e n
. . .
H u n t sv ille . . . .
..............
M o b ile
M o n t g o m e r y ■. . .
T u s c a lo o sa
. .

4,227,100
101,757
358 ,900
1,163,737
68 6 ,336
2 6 3 ,379

B a r t o w - L a k e la n d W in te r H aven
897,486
D ay to n a B e a c h . .
441 ,165
Ft. L a u d e rd a le —
H o lly w o o d . . . . 2,065,826
Ft. M y e r s . . . .
461,351
G a in e s v ille
290,011
J a c k s o n v ille . . . . 4,705,955
M e lb o u r n e —
T itu sv ille -C o c o a
48 3 ,5 3 9
..............
M ia m i
7,858,077
1,724,707
O r l a n d o ..............
P e n s a c o la . . . .
458 ,420
S a r a so ta
. . . .
642,957
T a lla h a s se e
. . .
858,159
T a m p a - S t . Pete. . . 4,650,102
W. P a lm B e a c h
1,460,100
A l b a n y ..............
A t l a n t a ..............
A u g u st a
. . .
C o lu m b u s . . . .
M acon
..............
Savannah . . . .
A le x a n d ria
.
B ato n R o u g e
L afay ette
. .
L a k e C h a r le s
N e w O rle a n s

. .
. . .
. .
. .
. . .

B ilo x i- G u lf p o r t
Jackson
. . . .
C h a tta n o o g a . .
K n o x v ille
. . . .
N a sh v ille
. . . .

.

4,083,196
104,886
339,223
1,148,377
675,649
223 ,624

3,463,148
98,715
306,761
1,016,862
608 ,096
186,934

+
+
+
+
+

4
3

6
1
2
18

+22
+ 3
+ 17
+ 14
+ 13
+41

828,757
383 ,893

777,425
388 ,195

+ 8
+ 15

+ 15
+ 14

1,983,822
348 ,645
291 ,469
4,255,061

2,046,210
355 ,433
226,061
3,708,643

+ 4
+32
- 1
+ 11

+ 1
+30
+28
+27

567 ,030
7,369,847
1,636,562
428 ,969
5 74,906
672 ,009
4,15 4,749
1,305,171

4 5 9 ,112
6,784,200
1,456,569
423 ,123
503,977
8 4 0 ,952
4,04 9,988
1,357,384

-1 5
+ 7
+ 5
+ 7
+ 12
+28
+ 12
+ 12

+
+
+
+
+
+
+
+

217 ,175
18,353,747
6 2 3 ,088
486,331
685,477
601 ,496

192 ,619r
16,406,077
568,608
4 2 7 ,906
578,021
5 73,699

199,880
13,589,470
473,547
4 1 9 ,374
4 9 9 ,470
559 ,786

+
+
+
+
+
+

+ 9
+ 35
+32
+ 16
+37
+ 7

296,143
1,435,627
322,233
2 86,483
4,972,677

279 ,766
1,274,002
284 ,996
229 ,028
4,519,503

238 ,496
1,197,197
2 6 3 ,489
235 ,152
5,743,787

13

12
10
14
19
5

+ 6
+ 13
+ 13
+25
+ 10

5
16
18

8
28

2
15

8

+ 24

+20
+ 22
+ 22
-1 3

252 ,040
1,647,863

218 ,667
1,462,802

217,675
1,268,713

+ 15
+ 13

+ 16
+30

1,410,480
1,472,202
3 ,898,405

1,474,922
1,258,942
3,580,488

1,157,708
890 ,595
3,266,594

- 4
+ 17
+ 9

+ 22
+65
+ 19

O THER C E N T E R S
A n n i^ o n

. . . .

1 1 1 ,0 2 2

106,379

106,977

+ 4

+

4

. . . .
. . . .

B rad e n to n . . .
M o n ro e C o u n ty
O c a l a ..............
St. A u g u st in e
St. P e te rsb u rg .
Tam pa
. . . .
Athens
. . . .
B ru n s w ic k
. .
Dalton
. . . .
Elb erton
. . .
G a in e s v ille
. .
G riffin
. . . .
L a G ra n g e
. . .
New nan
. . .
R o m e ..............
V a ld o s ta
. .
A b b e v ille
. .
B u n k ie
. . . .
H am m ond . .
N e w Ib e ria
.
P la q u e m in e
.
T h ib o d a u x . .
H a ttie s b u rg
.
Laurel
. . . .
M e rid ia n
. .
N a tc h e z
. .
P a s c a g o u la M o s s P o in t
V ic k s b u r g . .
Y a zo o C ity
.

.
.
.
.
.
.
.
.

.
.

Dec.
197 3

Jan.
1973

149 ,192
84,362

+ 11
+ 6

+35
+33

2 1 0 ,354
84,701
210 ,340
45,6 07r
1,014,268
1,928,994

2 0 1 ,274
79,1 1 4
185,380
35,0 99
1,071,370
1,807,213

+ 5
+49
+ 10
+26
+ 12
+ 12

+ 10
+59
+24
+63
+ 6

158,273
110,974
197,319
24,2 09
165,094
86,7 27
4 5,5 75
60,2 20
148,757
9 8,6 72

161,440
103,948
201 ,016r
24,1 37
141,377
77,6 93
41,3 54
61,785
147,993
98,241

161,541
91,909
174,997
21,3 15
134 ,109
69,831
36,8 69
57,3 80
142,926
104,046

20,4 64
14,229
91,207
76,8 94
30,2 57
4 8,9 84

18,206r
14,8 49
85,7 48
66,275
2 4 ,6 9 6 r
43,085

Jan.
197 4

Dec.
1973

202 ,132
112,233

181,911r
105,915

221 ,799
125,855
2 30,621
57,296
1,133,084
2,163,731

Jan.
1973

+
+
+
+
+
+
+

2
7

2
0

+20
- 2
+21

1
0

+ 13
+ 14
+23
+24
+24
+ 5
+ 4
- 5

17,713
12,474
70,9 78
6 8,1 93
27,7 72
4 3,2 07

+ 12
- 4
+ 6
+ 16
+23
+ 14

+ 16
+ 14
+29
+ 13
+ 9
+13

17

12
10
3

133,211
83,351
128,857
55,530

125,687
76,483
114,209
60,143

115,590
70,395
120,953
54,735

+ 6
+ 9
+ 13
- 8

+ 15
+ 18
+ 7
+ 1

149,665
.
.

1 0 1 ,0 1 1

146,130
86,413
47,8 04

160,787
78,207
44,7 56

+ 2
+ 17

58,249

+22

- 7
+29
+30

B risto l
. . . .
J o h n so n C ity
K in g sp o rt . . .

113,365
180,144
2 9 3 ,278

119,784
163,627
264 ,103

1 36,797
1 60,079
241 ,689

- 5
+ 10
+ 11

+21

D istrict

Total

. .

A la b a m a
. .
F lorid a
. . . .
G eorgia . . . .
L o u is ia n a '
.
M is s is s ip p i'
.
T e n n e sse e '
.

.

.
.
.

-1 7
+ 13

. 8 6 ,5 88,920

78,2 66,049 r 73,395,410

+ 11

+18

. 9,682,466
. 30,0 05,110
. 24,8 13,234
. 8,74 2,969
. 3,44 3,762
. 9,90 1,379

9,165,090
8,170,263
27,3 90,003 r 25,920,693
21,3 80,318
19,527,210
7,93 1,916r
8,954,567
3,083,890
2,840,518
9,314,832
7,982,159

+
+
+
+
+
+

6
10

+ 19
+ 16
+27
- 2

16

10
12
6

+21
+24

1 District portion only
r-Revised
F ig u r e s fo r so m e a re a s d iffe r s lig h t ly fro m p re lim in a ry fig u re s p u b lish e d in " B a n k D e b its a n d D e p o sit T u r n o v e r " b y B o a rd of G o v e rn o rs of the Fed e ral R e se rv e Sy ste m .
•’ C o n f o r m s to S M S A d e fin it io n s a s of D e c e m b e r 31, 1972.

F E D ER A L R ESERVE B A N K O F A T LA N T A




39

D i s t r i c t

B u s i n e s s

C o n d i t i o n s

The S outheast's e c o n o m y c o n tin u e s to e x h ib it signs o f unevenness. Loan an d d e p o s it g ro w th at c o m m e rc ia l
banks resu m ed in January, b u t g ro w th in c o n su m e r in s ta lm e n t c re d it an d v a lu e o f c o n s tru c tio n co n tra cts
w e a ke n e d f o r th e seco nd s tra ig h t m o n th . A g ric u ltu ra l p rice s m o v e d h ig h e r in January, b u t in crea sed p ro ­
d u c tio n b ro u g h t F ebruary de clin e s. Energy p ro b le m s c o n tin u e d to cause d is to rtio n s in som e la b o r m arkets.
H o w e v e r, to ta l n o n fa rm jo b s a d van ced w h ile n e w u n e m p lo y m e n t in su ra n ce cla im s fe ll fro m th e ir u n u s u a lly
h ig h January le ve l.
G ro w th o f c o n s u m e r in s ta lm e n t c re d it at c o m ­

p a rtic u la rly large. R e fle c tin g risin g prices fo r fa rm

m e rc ia l banks s lo w e d again in January. C o n tin u e d

p ro d u c ts

weakness in a u to le n d in g and a s lo w d o w n in n o n ­

1973 fa rm cash rece ip ts w e re n e a rly o n e -th ird ab ove

th ro u g h o u t m o st o f th e year,

ca le n d a r

a u to m o tiv e co n s u m e r loans c o m b in e d to p ro d u c e

th e 1972 level. In F ebruary, prices o f m o st liv e s to c k

m o re

item s d e c lin e d , w ith b ro ile r and c a lf prices d ro p p in g

tha n tw o years. U n it a u to sales fe ll su b s ta n tia lly

w e ll b e lo w yea r-ag o levels. F ebruary b ro ile r p la c e ­

w h e n c o m p a re d to th e yea r-ag o m o n th . H o w e ve r,

m ents

m o st re ta il sales sh o w e d sm all real gains.

th e slo w e st g ro w th

in

co n s u m e r c re d it

in

and

egg p ro d u c tio n

increased

fro m

b o th

Loan g ro w th a t m e m b e r banks resu m ed in Janu­

m o n th -a g o and yea r-ag o le vels; b u t fo r th e firs t
tim e in several years, January m ilk p ro d u c tio n

ary, fo llo w in g a d ip in D e ce m b e r. D e po sits also

d ro p p e d fro m th e y e a r-e a rlie r le ve l, re fle c tin g u n ­

re co ve re d stro n g ly , e sp e cia lly tim e de po sits at c o u n ­

fa v o ra b le m ilk -fe e d p ric e ratios d u rin g th e past year.

try banks. B o rro w in g s fro m th e Federal Reserve and

T here was m o re e v id e n c e o f e n e rg y p ro b le m s

ne t purchases o f Federal fu n d s c o n tin u e d to d e c lin e ,

d is to rtin g la b o r m a rke ts in January. A lth o u g h n o n -

a lth o u g h som e large banks m a in ta in e d th e ir high
levels o f b o rro w e d reserves. T o ta l in v e s tm e n t h o ld ­
ings rose as purchases o f state and lo cal o b lig a tio n s
o ffs e t liq u id a tio n s o f U. S. securities.
in

January. A ga in

th e

F lo rid a re p o rte d a d e c lin e . F lo rid a 's jo b losses w e re
heaviest in th e service and tra d e
m a n u fa c tu rin g

The v a lu e o f c o n s tru c tio n co n tra cts c o n tin u e d to
s lu m p

farm jo b gains w e re re co rd e d in o th e r D is tric t states,

p rim a ry

p a rtic u la rly

in d u strie s, b u t

fo o d

processing,

also fe ll o ff. O n a D is tric t basis, n o n m a n u fa c tu rin g

of

jo b s increased s lig h tly , b u o y e d b y stre n g th in c o n ­

weakness was th e h o u sin g sector, w h e re a c tiv ity

s tru c tio n e m p lo y m e n t. M a n u fa c tu rin g e m p lo y m e n t

c o n tin u e s to d im in is h d e sp ite re ce n t increases in

d ro p p e d in all D is tric t states e xce p t Louisiana. The

c re d it a v a ila b ility and m ild

in m o rtg a g e

sharpest jo b d e c lin e was in tra n s p o rta tio n e q u ip ­

rates. N o n re s id e n tia l co n tra cts d ro p p e d sh a rp ly fo r

m e n t m a n u fa c tu rin g . T o ta l fa c to ry ho urs, h o w e v e r,

d e clin e s

source

jo b s ,

th e second m o n th in a row .

h e ld up w e ll. T he in su re d u n e m p lo y m e n t rate rose

Prices re ce ive d b y farm ers m o v e d u p s te e p ly in

s lig h tly in January. N e w u n e m p lo y m e n t in sura nce

January. N e a rly all c o m m o d itie s shared in th e rise,

claim s, th o u g h s till at a h igh level in e a rly February,

b u t p rice

d ro p p e d fro m even h ig h e r m id -Ja n u a ry levels.

NOTE:

increases fo r c o tto n

and b ro ile rs w e re

D a t a o n w h ic h s t a t e m e n t s a r e b a s e d

4 0 for FRASER
Digitized


h a v e b e e n a d j u s t e d w h e n e v e r p o s s i b l e t o e li m in a t e s e a s o n a l in f l u e n c e s .

M A R C H 1974, M O N T H L Y R E V IE W