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a r c h
m
In this issue:

M a tu rity o f

N e g o tia b le

C D 's at D istrict B an k s

L o u isia n a S h a r e s

in

D istrict B a n k in g

N o tes:

D istrict B u s in e s s

C o n d itio n s




E c o n o m ic

R ecovery

B u sin e ss

Loans




M a t u r it y

of

N e g o t ia b le
a t D is t r ic t

C D 's
Ban ks

b y A r n o ld A . D ill

The negotiable certificate of deposit (CD) has become an increasingly
important source of funds to District banks. At 23 large District banks, the
volume outstanding in denominations of $100,000 or more doubled from $850
million at the end of 1970 to $1,743 million at the end of 1972. During the same
period, CD's rose from 7.3 to 12 percent of total liabilities at these banks.
C D volume at other District banks has also been rising rapidly and is estimated
to total over $1 billion.
One little-publicized aspect of this expansion is C D maturity distribution.
Yet maturity decisions can have important effects on a bank's interest expenses
and liquidity.
These decisions affect interest expenses because C D rates are volatile and
vary with maturity. In the past two and one-half years, these rates, in concert
with other money market rates, have changed direction four times and have
shifted by as much as one percent in a single month. Therefore, depending
on the timing of C D issues and redemptions, interest expenses— and their
effect on earnings— can change greatly. Banks which manage to group certificate
issues when rates are down will have lower interest expenses than banks
that do not.
In the past two years, CD's maturing in 30 to 59 days have yielded as much
as I V 2 percent below those maturing in one year. Given such differences,
the pattern and level of a bank's interest expenses will be affected by the
maturity of certificates it issues.
C D maturity also affects a bank's liquidity. Maturing certificates must be
either refinanced by new issues or increases in other liabilities or else offset
by asset sales or loan reductions. The shorter the average maturity of a bank's
outstanding CD's, the greater near-term refinancing problem it confronts.
Also, the shorter the average maturity, the more often CD's will turn over and
the more interest expenses will reflect the volatility of rates. It must be
disconcerting to some District bankers that at times over 20 percent of their total
liabilities has been interest-sensitive, short-maturity CD's. At the same time,
some of those bankers have relied heavily on overnight borrowing in the
Fed funds market.
Calculation and Behavior of C D Maturity
The average maturity statistic is calculated from monthly data submitted by
23 large District banks. Each bank reports the dollar volume of CD 's maturing in

Monthly Review, Vol. LVIII, No. 3. Free subscription and additional copies available
upon request to the Research Department, Federal Reserve Bank of Atlanta,
Atlanta, Georgia 30303.
MARCH 1973, MONTHLY REVIEW

W HAT IS A NEGOTIABLE
CERTIFICATE O F DEPOSIT?
A negotiable CD is a marketable receipt for funds
deposited in a bank for a specific time and rate of
interest. Most are issued in denominations of
$100,000 or more and in maturities of six months
or less. An active secondary market enables the
selling of certificates prior to maturity. Most CD's
are purchased by sophisticated investors such as
corporations, state and local governments, financial
institutions, and wealthy individuals. To attract such
investors, banks must offer CD rates competitive
with those on other money market instruments such
as Treasury bills and commercial paper.
each of the next 12 months; these data are
totaled for the District maturity distribution
(Chart I). Average maturity is then calculated on a
weighted average basis. (See Appendix I for details
and sample calculation.)
Average C D maturity has ranged from a high of
5.0 months in August 1965 to a low of 2.7 months
in December 1969 (Chart II). At some banks, it
has ranged from over six months to less than one
month. Average CD maturity has also shown
sizable month-to-month fluctuations.
C D maturity trended downward from 1965 to
1969. Then, after rebounding in early 1970, maturity
declined and in 1971 and 1972 fluctuated around
a relatively low 3.2 average.
Average maturity also seems to follow a seasonal

pattern. Except for 1972, maturity has declined in
the last three months of each year. This pattern
occurs because a large amount of District CD's are
issued to mature in December. In fact, as high as
20 percent of certificates outstanding at the end
of November have been scheduled to mature
around mid-December. Businessmen apparently
have a large need for cash at that time to make
tax and dividend and other payments. However,
banks have usually been successful in reissuing
CD's in mid-December and dollar volume normally
has not declined substantially.
Rate Ceilings Have Big Impact
Under Regulation Q , the Board of Governors
sets maximum interest rates banks can pay on
various maturity CD's. Whenever rates on competCHART II
Average CD maturity: volatile and affected by Reg.
Q ceilings.
Mnnth,

CHART I
CD maturity distribution changes substantially over
time.
Percent of CD's maturing

N ote: S h a d e d a re a s d e n o te p e rio d s w h en R eg. Q in te re s t ra te
c e ilin g s w e re b in d in g on o n e or m o re CD m a tu rity c a te g o rie s .

23 la rg e D istric t b a n k s

ing money market instruments have eclipsed CD
rate ceilings, banks have been severely constrained
from bidding for certificates, and volume and
maturity have declined.
Rate ceilings first affected CD maturity during
the credit "crunch" in the latter half of 1966.
Money market rates began to move above ceilings
about midyear, precipitating a sharp CD runoff.
During this period, average maturity declined
from four to three months.
A decline in money market rates in early 1967
again allowed banks breathing room under ceilings.
A large volume of moderately long CD's were
issued and average maturity increased. By Novem­
ber 1967, however, rising money market rates
were again restricting banks from competing for
CD's maturing in over 90 days. As a result, average
maturity of new issues was very low in late 1967
and early 1968.
On April 18, 1968, the Board of Governors
raised ceilings on maturities of 60 or more days,

FEDERAL RESERVE BANK OF ATLANTA




35

allowing banks to compete for longer CD 's. The
maturity of new issues then rose sharply. As 1968
drew to a close, however, competitive money
market rates once again were rising above rate
ceilings on all maturities. As ceilings remained in
effect throughout 1969, C D volume plunged and
average maturity fell to a record low of 2.7 months.1
The Board of Governors again raised ceilings
on January 21,1970, enabling banks to compete for
CD 's maturing in 270 days or more. As a result,
sales picked up and the average maturity of new
issues rose to an all-time high early in the year.
However, two developments in early 1970 abruptly
reversed this striking maturity rise. First, interest
rates on competitive money market instruments
turned up after mid-April and began to eclipse rate
ceilings on longer-maturity CD 's. Because of this,
C D sales declined after April and average maturity
leveled off. Then, on June 27, 1970, the Board of
Governors suspended rate ceilings on certificates
maturing in 30 to 89 days. Sales picked up sharply
in July and August, but this time banks were selling
mainly short CD 's and, therefore, average maturity
dropped from 4.6 months in June to 3.5 in October.
Ceilings did not constrain banks in 1971 or 1972
and, as a consequence, fluctuations in maturity
diminished. In early 1973, however, C D rates were
rising, and for some maturities approached
prevailing ceilings. As ceilings once again 0
become effective on some maturities, average
maturity should be greatly influenced.
The Importance of M a tu rity Considerations
W hen ceilings were binding, there was little that
banks could do to influence C D maturity. During
such times, most banks stood ready to issue, at
ceiling rates, all the CD 's of any maturity that they
could. However, even when free of ceilings, only
a few large District banks have made maturity an
important consideration in liability management.
These banks typically estimate the volume of
funds they will need to raise in the money market
over some future period. Then they adopt a strategy
regarding liability mix and maturity, aimed at mini­
mizing the cost of obtaining these funds subject
to some liquidity constraint. In conjunction with
this, these banks develop a plan to maximize returns
on their investment trading accounts and portfolios.
The optimum liability strategy depends to a large
extent on the outlook for Fed funds and C D interest

1CD m aturity during 1969 is biased upw ard by CD's issued by
large Tennessee banks. Beginning in April of that year, these
banks w ere allow ed to pay m ore than 4-percent interest on CD's.
W hen Tennessee banks adjusted th eir rates from 4 percent to the
Federal Reserve rate ceilings (ranging from 5’/« p ercen t on 30-59
day m aturities to 6V< percent on one year o r longer m aturities),
they attracted an inflow o f CD's at the same tim e o th er District
banks w ere rapidly losing them . The average maturity o f outstand­
ing CD's rose at Tennessee banks in 1969, contrary to behavior
elsew here in th e D istrict.

36




CHART

III

Rates on long CD’s exceed those on short CD’s, but
spread and level can change quickly.
M id -Jan u a ry 1973

6.0
.45% spread

I - 5.6

-5 .0

30 GO 90 120
days days days days

N ote:

180
days

270
days

F ig u re s r e p r e s e n t a p p ro x im a te
r a te s a t N ew York C ity b a n k s.

1 year

p re v a ilin g o ffe rin g

rates and the prevailing maturity structure of C D
rates. Generally, if a bank foresees a rise in these
rates, it will try to issue long maturities to lock
in prevailing rates. For the same reason, a bank may
increase its desired C D volume and cut purchases
of overnight Fed funds. Conversely, when a bank
expects rates to fall, it will avoid issuing long
maturities and may also let C D 's run off and
increase Fed funds purchases.
A bank must also weigh its interest rate fore­
cast against the current maturity structure of C D
rates. Banks usually have to offer an interestrate premium to induce investors to extend matur­
ity, and this premium is large when rates are
expected to rise. This was true in March 1972, for
example, when rates were about iV e percent higher
on one-year C D 's than on those maturing in 30
to 59 days (Chart III). In this case, a cost-minimizing
bank would issue a one-year C D only if it thought
short-term rates would be rising substantially
during the next year.
Several bankers interviewed did not feel that the
1V8 percent premium prevailing in March 1972 was
justified. In other words, they thought interest costs
over the coming year would be minimized by
issuing a succession of short C D 's rather than one
long one. This partly explains the low average ma­
turity figures in the first half of 1972. As the year
progressed, the premium on long C D 's shrank and
more bankers probably felt that the cost of
lengthening maturity was justified. This may explain
the rise in maturity in the latter half of 1972.
The Puzzle of Interbank Differences
C D maturity behavior differs widely among banks.
For instance, among the 12 largest C D issuers in
the District, the average of maturity in 1971 ranged
M A R C H 1973, M O N T H L Y R E V IE W

from 4.0 months to 2.2 months. Maturity has
trended up at some banks and down at others and
varied in volatility.
One might suspect that banks with conservative
management philosophies would have longer CD
maturity than more aggressive banks. And it is
true that, among the 12 largest C D issuers, one
conservative bank has consistently had the longest
average maturity. Aside from this, however, maturity
behavior seems to bear little relationship to
management philosophy. Also, over time, there has
been no significant correlation between average
maturity and bank size, C D volume, ratio of CD's
to total deposits, or portion of CD 's issued to
state and local governments.
M aturity W ill Be Increasingly Im portant
Most large banks interviewed expect the negotiable
certificate of deposit to become an even more
important source of funds. They forecast growing
credit demands that will provide a profitable outlet
for C D funds. As a result, competition for CD 's will
likely increase and more banks will begin to issue
them. As the liquid funds of state and local gov­
ernments, businesses, and individuals grow, the
potential supply of CD funds should also rise
rapidly. In addition, District banks have been
improving access to national money markets by
issuing CD's to investment bankers in New York
who, in turn, distribute them to investors. CD's
issued by District banks could become even more
attractive as the secondary market in these instru­
ments develops, increasing their liquidity.
As the C D grows in importance as a source of
funds, so will CD interest costs grow in importance
in total bank expenses. As this happens, bankers
will devote greater attention to CD management
and better appreciate the earnings and liquidity
implications of maturity.
Several banks in the District are already in the
process of increasing the sophistication of their
liability management, including CD policies.
As District bankers delve into the economics of
liability management, they can be expected to ask
several questions about CD maturity:
1. What is the minimum CD maturity one
can prudently have?
2. What maturity strategy will minimize
the average interest cost of CD funds
over a given period?
3. How much would be added to interest
costs over a given period if C D maturity
is extended?
Because maturity affects bank costs and liquidity,
the answer to the first question is important.
Especially when rate premiums on long maturity
CD's are larger than bankers think justified, they
will be tempted to keep maturity very short to cut
interest expenses. Conversely, they may worry
FEDERAL RESERVE BANK OF ATLANTA




about becoming too dependent on short CD's.
The question of minimum maturity can be an­
swered only after analyzing a bank's overall liquidity
and objectives. C D maturity should be considered
only along with the following factors: maturity of
other liabilities; total reliance on interest-sensitive
funds; the quality, liquidity, and maturity of assets;
and the ability of the bank to raise funds in the
money markets. Regarding this last point, most
money managers at large District banks have grown
increasingly confident of their ability to place CD 's
and other money market liabilities at their discre­
tion. Also, they say that once they have incurred the
development cost of establishing their CD-issuing
and Fed-funds borrowing capabilities, operating
costs are little affected by changes in the maturity
or composition of money market borrowing.
However, bankers are apt to become uneasy
(and so might bank regulators) if a further C D
expansion should significantly reduce the average
maturity of bank liabilities, especially if there is not
a compensating fall in the average maturity of bank
assets. The more asset maturity exceeds liability
maturity, the greater the potential for interest costs
to deviate from interest income. A bank with short
liability and long asset maturity experiences more
rapid increases in interest expenses than interest
income when rates rise. At the same time, the
capital value of a bank's investments would likely
decline and customer loan demands would inten­
sify. Because of these risks, it might be assumed
that bankers would try to maintain a reasonable
balance between asset and liability maturity,
perhaps by increasing the average level of C D
maturity from the low levels of 1971 and 1972.
However, as bankers continue to grow more con­
fident of their ability to issue CD's at will, they
will be tempted to keep maturity short if they
think this will significantly reduce costs.
Turning to the second question, development of
a cost-minimizing C D strategy requires a projection
of the interest rates needed to attract various ma­
turity CD's over a given planning period. Given
such a projection, it would be relatively easy to
simulate various maturity strategies and determine
the minimum cost strategy (see Appendix II),
though, of course, this strategy would have to be
revised each time interest rate projections were
updated.
O nce a projection of C D rates has been made
and the interest-cost-minimizing strategy deter­
mined, the question of the least expensive way of
extending maturity could be calculated with relative
ease (see Appendix II). An array of average interest
costs and associated C D maturity could be
developed to illustrate the cost of extending
maturity and for use in arriving at an optimal
combination of interest cost and maturity. Getting
answers to the above questions should prove well
worth the c o st.i

37

APPENDIX I

Calculation of Average Maturity of Outstanding
Negotiable CD's
On the last Wednesday of each month, 23 large
District banks report to the Federal Reserve Bank
of Atlanta the dollar volume of outstanding negotiable
CD's in denominations of $100,000 or more that mature
in the remaining days of the survey month and in each
of the next 12 months or more. These data are then
aggregated for District totals published along with an
average maturity statistic in this Bank's release entitled
"Maturity Distribution of Outstanding Negotiable
Certificates of Deposit." These data are forwarded to the
Board of Governors where they are combined with data
from other Districts and published in the Federal Reserve
statistical release G.9.
Average maturity is calculated on a weighted average
basis. All CD's are assumed to mature in the middle of
the month. Those maturing in the survey month are

assumed to mature in the middle of the period between
the survey date and the end of the calendar month in
which the survey is taken. The weights are the percent
of outstanding CD's maturing in each month or fraction
thereof; starting date for calculations is the survey date.
A downward bias in calculated average maturity
develops because all CD's maturing in more than 12
months after the survey date are lumped together.
These are assumed to mature in the middle of the
twelfth full month after the survey date, regardless of
their actual, but unknown, maturity. In some cases,
this formula can seriously understate maturity at
individual banks. For example, one District bank recently
issued a $10-million negotiable CD to mature in 10 years.
Such a CD is treated as maturing in 12.5 months under
the current formula.

Sample Calculation
Sixth District, December 27, 1972
Maturity Distribution
Period of
Maturity

1972
1973

1974

Remainder of
December
January
February
March
April
May
June
July
August
September
October
November
December
January or
later
Total

M il.

$

Maturity
Multiplier*
(B)

Percent
(A)

66.1
559.3
222.8
219.5
108.4
86.0
120.5
77.9
46.0
55.1
44.2
42.8
33.9

3.8
32.2
12.8
12.6
6.2
4.9
6.9
4.5
2.6
3.2
2.5
2.5
1.9

60.1

3.4

1,742.6

100.0

4/31 X 1/2
4/31 + 1/2
(4/31 + 1/2)
(4/31 + 3/2)
(4/31 + 5/2)
(4/31 + 7/2)
(4/31 + 9/2)
(4/31 + 11/2)
(4/31 + 13/2)
(4/31 + 15/2)
(4/31 + 17/2)
(4/31 + 19/2)
(4/31 + 21/2)
(4/31

+

23/2)

(A) X (B) / 100

+

1
1
1
1
1
1
1
1
1
1
1

.0025
.2025
.2085
.3313
.2250
.2268
.3884
.2983
.1984
.2761
.2407
.2657
.2210

+

1

.4494

+
+
+
+
+
+
+
+
+
+

3.5346 = average
maturity

♦Formulas for maturity multipliers:
= remaining days of December
December = midpoint of the
remainder of December
days in December

X Va

January

= midpoint of January

= portion of December remaining

+ v2

February

= midpoint of February

= midpoint of January

+

1

March

= midpoint of March

= midpoint of February

+

1

etc.

38




MARCH 1973, MONTHLY REVIEW

APPENDIX II

Maturity Strategy to Minimize the
Interest Cost of a Given Volume of CD's
A projection of the interest rates needed to attract
various maturity CD's to a bank is necessary to develop
the cost-minimizing maturity strategy. Whether or not the
strategy would actually minimize costs depends on the
accuracy of the rate forecast. The strategy would have
to be revised each time the interest rate projection
was updated.
Given the hypothetical projection in Table 1 fora
future year, various maturity strategies can be tried and
average monthly interest cost calculated. In this case,
interest costs would be minimized by issuing a series of
three 30-day maturity CD's beginning January 1, a
180-day CD on April 1 and, again, a series of three
30-day CD's beginning October 1. This would produce
a monthly average interest cost of 4.25 percent. If a
series of twelve 30-day maturity CD's had been issued
instead, the average cost would have been about 4.75
percent. A series of four 90-day CD's would have
produced an average cost of about 5.15 percent. If

T a b le

either successive 180-day CD's or one 360-day CD had
been issued, average cost would have been 5.65 percent.
The cost of lengthening maturity can be derived by
modifying the cost-minimizing strategy. For example,
if a 270-day maturity CD were issued April 1 (alternative
strategy #1) instead of a 180-day CD (the costminimizing strategy), the average of maturity for the
year would be increased from approximately 2.25 to 4
months. Surprisingly, this would increase the average
interest cost by only about .01 percent. However, the
intrayear pattern of interest costs would differ with each
strategy. If two successive one-month CD's were
followed by a ten-month CD issued on March 1
(alternative strategy #2), the maturity average would
rise to 4.8 months and the average interest cost to 4.35
percent. Continuing this process, it would be possible
to develop a table showing combinations of maturity
and interest-rate averages associated with various
maturity strategies. (See Table 2).

1

T a b le

H y p o th e tic a l P r o je c tio n o f I n te r e s t R a te s N e e d e d to

M a tu rity a n d I n te r e s t C o st

A t t r a c t V a r io u s M a t u r i t y C D ’s f o r a F u t u r e Y e a r*

T ra d e -o ffs fo r a F u tu r e Y ear

CD’s m a tu rin g in
30-89
days
J a n u a ry 1
F e b ru a ry 1
M arch 1
April 1
M ay 1
June 1
J u ly 1
A u g u st 1
S e p te m b e r 1
O c to b e r 1
N o v e m b er 1
D ecem ber 1

90-179
days

5 .50
4.25
3 .9 0
3.65
4 .4 0
4.75
5.25
5.50
5.0 0
5 .5 0
4.75
4.5 0

5.65
4.50
4 .00
3.75
4 .6 0
5.00
5 .50
5.75
5.15
5.65
5.00
4.75

180-359
days

1 year
a n d ov er

5.65
4.65
4.25
4.15
4.25
5.40
5.65
5.90
5.50
5.75
5.10
4 .9 0

5.65
4.65
4.25
4.50
5.13
5.50
6.00
6.0 0
5.75
5.75
5.15
5.15

2

M atu rity
A verage

M onthly A verage
CD R ate

C o st-m in im iz in g s tra te g y

2.25

4.25

A lte rn a tiv e s tra te g y # 1

4.00

4.26

A lte rn a tiv e s tra te g y # 2

4.80

4.35

e tc .

e tc .

*This w a s a p p ro x im a te ly th e c o u rs e of CD r a te s in 1971.

NOW

A V A IL A B L E

In te r n a tio n a l

F in a n c e

and

T rade:

A

S ou th eastern

P ersp ectiv e

A collection o f articles w hich covers several institutional aspects o f the
w orld m onetary system , describes the grow th o f international trade and bank­
ing in the Sixth District and exam ines so m e aspects o f financing eco n o m ic
d e v e lo p m e n t in less d e v e lo p e d nations. N o w available w ith these limits:
single copies to individuals; five copies to banking and educational institu­
tions . Research D epartm ent , Federal Reserve Bank o f Atlanta , Georgia 30303.

FEDERAL RESERVE BANK OF ATLANTA




39




L o u is ia n a
E c o n o m ic

S h a re s

in

R e c o v e ry

b y J o s e p h E. R o s s m a n , Jr.

In late fall of 1971 when we last reviewed Louisiana's economy, the aftereffects
of the 1970 recession were still very much in evidence. The state's nonfarm
employment was still below prerecession levels and the unemployment rate was
nudging 7 percent. The economic recovery under way in both the nation and
Louisiana was clearly weaker than previous ones. However, 1971's uncertain
rally gathered strength in 1972, and today the nation is in the midst of a strong
expansion approaching boom proportions in some sectors. Louisiana's
indicators show that it, too, has shared in this econom ic strengthening, although
some sectors still remain depressed.
The Bayou State's nonfarm employment, an important gauge of economic
health, has registered considerable growth since late 1971. In fact, since the
end of 1970 when recovery is generally acknowledged to have begun, its
growth in nonfarm employment has been as strong as the nation's. This growth
represents nearly 50,000 jobs— 22,000 in 1971 and 27,000 in 1972.
Growth in nonmanufacturing employment was responsible for all of the 1971
and 1972 nonfarm employment increases. Manufacturing employment, with a
declining durable goods work force and a virtually constant nondurable
goods work force, still remains below 1969 levels.
Two categories— trade and state and local government— account for most
job gains in nonmanufacturing. Only temporarily slowed by the recession, each
category has trended strongly upward since it ended. However, growth in
nonmanufacturing was not limited to just these categories. Except for
transportation and utilities, all experienced sufficient growth to bring 1972
employment above 1969's.
Construction employment, which had steadily declined since mid-1960, also
made strong gains during 1971 and the first half of 1972. However, labor
management conflict once again took its toll, as strikes involving 5,000 Lake
Charles construction workers during July and August 1972 reduced job gains.
Except for the Lake Charles and Lafayette areas, construction employment showed
growth in 1972 in all major areas. Comparisons of fourth-quarter 1971
and 1972 figures show increases ranging from 1.1 percent in the New Orleans
area to 12.4 percent in the Alexandria area. Sluggish construction employment in
Lake Charles can be partially traced to curtailed expansion of local oil refineries
and completion of most oil refinery projects started over the past two years.
Despite significant job gains in the past two years, unemployment still
stays high across Louisiana. In January 1973, 6.8 percent of the civilian labor
force remained unemployed (seasonally adjusted). This continued high un­
employment rate can be attributed in part to a rapidly growing labor supply.
The Bayou State's labor force increased by 12,000 between 1968 and 1970 and by

Note: This is one of a series of articles in which economic developments in each
of the Sixth District states are discussed.
MARCH 1973, MONTHLY REVIEW

Louisiana nonfarm employment rebounded;
unemployment remained fairly high.
Thousands

cent and nonbuilding construction value gains of
54 percent were balanced by a 21-percent decline
in the value of nonresidential building contracts.
This apparent weakness in nonresidential building
largely reflects the impact of the New Orleans
Superdome on 1971 contract figures. During 1972,
contracts for nonresidential building grew
dollarwise throughout the state except for
New Orleans.

Percent

U n e m p lo y m e n t

^

^

— 7.0

..

1969

1.

5.0

1
1970

1971

Government and trade accounted for most
of the post-recession job growth . . .

1972

Thousands

G o v e rn m e n t

nearly 45,000 between 1970 and 1972. A growing
number of teen-agers seeking jobs, reductions in
the Armed Forces, and normal population growth
all contributed to this expansion. In addition,
more adult women either landed jobs or were
actively seeking them.
Labor Department statistics, which classify
150 major employment centers according to em­
ployment conditions, further discourage the thought
that all is well in Louisiana. Until October 1972,
Baton Rouge, and until February 1973, New Orleans,
were listed as "D category" areas (substantial
unemployment of 6.0 to 8.9 percent) while Shreve­
port throughout 1972 was classified as a " C cate­
gory" area (moderate unemployment of 3.0 to 5.9
percent). In addition, many smaller labor centers
were classified as "substantial" or "persistent"
unemployment areas, of which the largest
were Alexandria and Lake Charles.
Each of the major Louisiana labor markets ex­
periencing "substantial" unemployment during 1972
showed a general weakness in manufacturing and
in a nonmanufacturing category consisting of the
self-employed, unpaid family workers, and domes­
tics. New Orleans' manufacturing job weakness
was centered in shipbuilding and repair, which
declined by 1,600 workers during 1972; that of
Baton Rouge and Lake Charles was centered in
chemical and petroleum production.
Some Bright Spots
Construction played an important role in improving
Louisiana's economy in 1971 and 1972. The value
of total construction in 1971 increased 25 percent.
Figures through November indicate that 1972 should
be still another year of substantial construction,
with a 21-percent contracts increase over 1971.
Residential construction gains in value of 30 per­
FEDERAL RESERVE BANK OF ATLANTA




— 225

Other sectors also registered gains

S e rv ic e s

I

—

165

I

But some still remain below 1969
employment levels.

T ra n s, a n d U tilities

1970

1971

90

—

80

A*

D u rab le Mfg.

1969

—

—

80

—

70

1972

41

Consumers Step Up Spending
as Incomes G row
Higher employment and income levels, longer
workweeks, and improved unemployment rates
appear to have encouraged the Louisiana consumer
to step up his spending. Automobile sales were a
particularly important part of 1971's increases and
remain high today even though Phase I freezes on
automobile prices have long been relaxed. In
addition, retail sales of general merchandise, build­
ing materials, and furniture all grew substantially
in 1971, and continued to quicken during 1972.
Retail merchandise sales during the Christmas holi­
days were especially strong.
Capital investment for new plant and equipment
totaled $669 million in 1971, a 10-percent increase
over 1970 levels and the second highest figure in
the state's history, according to the Louisiana
Department of Comm erce and Industry. A $115million expansion in the Continental Can Company
papermaking plant in Hodge, Louisiana, was
the largest single project. Petroleum refining and
petrochemical firms accounted for three-fifths of
total investments.
Capital investments reached a record $1.89
billion in 1972, exceeding the previous record set
in 1967 by $1.1 billion. Growth included $1.23
billion in nuclear power facilities and $664 million
in conventional manufacturing facilities. Perhaps
even more important than the dollar amounts of
these investments are the estimated 22,000 cons­
truction jobs and 7,696 permanent jobs accompany­
ing these projects.
One of the state's most important industries—
oil— has faced many of the same problems faced by
the nation's oil industry during the last two years.
Lingering aftereffects of the 1970 recession kept
industrial demand for oil down during early 1971.
Mild winters in 1970 and 1971 lessened oil demand
still further. As pollution control became a greater
factor in management's decision to expand existing
plants or build new ones, more investment dollars
went into pollution control equipment. This
produced construction employment but did not
increase the number of permanent jobs.
A continuing embargo on the sale of offshore oil
leases during 1971 and through September 1972
had a detrimental impact not only on the state's
oil industry but on its entire economy, particularly
in southern Louisiana. Curtailment of the erection
and operation of drilling platforms has an impact
that spreads beyond the workers directly involved
into retail and service industries.
The embargo was lifted in September. Resulting
offshore-lease sales, which totaled $590 million in
late September and $1.67 billion in December, are
already stimulating the industry. Billions of dollars
of oil and gas reserves are believed to lie in the
newly leased offshore lands.
42




E C O N O M IC
SPREA D S
U n em p . R ate
F o u rth
Q u a rte r

IM P R O V E M E N T
A CRO SS

STA TE

_______ N o n fa rm Em p._______
F o u rth
P e rc e n t
Q u a rte r
C h an g e

1971

1972

A lexandria

8.5

7.8

36 125

1971

1972

37 725

+ 4 .4

B aton R ouge

5.9

4.5

108 117

114 767

+ 6 .2

L a fa y e tte

3.5

3.5

37 325

38 3 0 0

+ 2 .6

Lake C h arle s

9.1

8.0

42 058

42 433

+ 0 .9
+ 2 .3

M onroe

5.8

5.6

39 100

40 000

New O rle a n s

6.0

5.5

377 267

387 267

+ 2 .7

S h re v e p o rt

5.4

4.6

94 658

99 725

+ 5 .4

Ironically, Louisiana, which sits on about onefourth of U. S. natural gas reserves, has been one of
the hardest hit in the current nationwide gas short­
age. Interstate pipelines, which transport out of the
state nearly 70 percent of Louisiana's natural gas
production, have been sharply cutting supplies to
Louisiana's industrial customers and utilities this
winter (1972). A year-old Federal Power Commission
ruling that gives residential and institutional heating
needs priority over industrial needs has provided
the rationale for the cutbacks. These cutbacks have
forced many industrial customers to limit produc­
tion because manufacturers counted on an abun­
dance of natural gas and did not equip their plants
to burn alternative fuels such as coal or oil.
Petrochemical plants, too, have already been
affected because natural gas is used both as a power
source and as a raw material in production. One
Lake Charles petrochemical company laid off 3,500
workers for a week in January 1973 and another,
also located in Lake Charles, planned to shut down
for three weeks in February 1973.
The Louisiana Chemical Association has estimated
that adding fuel-converting facilities would cost
industries nearly $2 billion. A continued shortage,
requiring firms to consider alternative fuel sources,
may eliminate one of industry's big inducements to
locate in Louisiana— access to abundant and
relatively cheap fuel.
Farming: An Im portant Sector
of Louisiana Economy
Farm commodities reached new highs, with cash
receipts in 1971 totaling $748 million, up 6 percent
from 1970. Cattle and calves made the largest single
contribution to farm income, soybeans were second,
and rice was third.
When all figures are in, cash receipts for 1972
are expected to top $750 million and may reach
$800 million, according to Louisiana's Commissioner
of Agriculture, Dave L. Peace. In 1972, state farmers
planted the greatest acreage since World W ar II.
MARCH 1973, MONTHLY REVIEW

Favorable factors supporting increased cash
receipts include high rice and soybean prices during
1972.
Overall, 1971 was a busy year for the Port
of New Orleans. W hile total tonnage handled by
the Port was down slightly, the value of tonnage
did increase over 1970. The decline in tonnage
handled was largely the result of the longshoremen's
strike in late 1971. Other factors affecting 1971's
tonnage included the imposition of import sur­
charges and a maritime strike in Japan, one of the
Port's principal trade partners. According to the New
Orleans Executive Port Director, E. S. Reed, a strike
of Japanese ports in the first 100 days of 1972,
recession in Europe, and dollar devaluation all
worked to produce a slack the first six months of
the year. Activity did pick up in the last half,
partially as a result of U. S. wheat sales to Russia
through the Port of New Orleans.
Although often overshadowed by New Orleans,
Louisiana's other two ocean ports— Baton Rouge
and Lake Charles— are important employment and
income sources for their respective areas. Lake
Charles suffered the greatest loss from strike
activity during 1971, with tonnage down 7 percent
from 1970. Baton Rouge was least affected,
achieving a 3-percent growth. Preliminary figures
through September 1972 show greater tonnage
traveling through both Baton Rouge and Lake
Charles.
Latest figures from Louisiana's Tourist Comm is­
sion show visitors funneled $650 million into the
state's economy during fiscal 1971-1972. Nearly
40 percent of these dollars— $275 million— was
spent in New Orleans by an estimated 3.6 million
visitors. This represents a greater than 14-percent
increase in tourism and convention trade over the
previous fiscal year.
Prospects of a superport financed by public
funds brightened with the release of a U. S.
Maritime Commission report designating offshore
Louisiana as the most economic site for a deepwater
port in the Gulf of Mexico. Concurrently, Loop,
Inc., Louisiana's offshore oil port, is seeking to
privately finance, build, and operate an offshore oil
terminal with tentative completion in 1976. Com ­
posed of ten major oil companies, Loop has an
option for 1,450 acres of land in Lafourche Parish

FEDERAL RESERVE BANK OF ATLANTA



to allow onshore developments for an offshore port.
Banks Seek to Satisfy Strengthened
Loan Demand
Strong deposit inflows, which began in 1970, con­
tinued throughout 1971. Aided by deposits of
funds from the New Orleans Superdome bond
sales, time deposit growth was especially strong
for member banks in the state's District portion
(southern two-thirds). W hile banks had ample funds
throughout 1971, loan demand was generally slug­
gish early in the year and banks added to investment
holdings. As 1971 progressed, however, loan de­
mand strengthened and investment activity
declined.
Although still healthy, 1972 deposit inflows
slowed below 1971's near-record rates. Bank
lending, on the other hand, continued to grow
with real estate and business loans noticeably
stronger. Reflecting this strengthened loan demand,
additions to investment portfolios were much
smaller than in either 1970 or 1971.
Savings and loan associations also experienced
strong growth. Louisiana savers added over $340
million to their accounts in 1971, a 17-percent
increase over 1970. This increase was an all-time
high in both dollar amount and percentage gain.
Growth in 1972 evidently was even greater as
savings increased $365 million through the first 11
months of 1972. Helping to support the residential
boom, savings and loan associations increased
outstanding mortgages during 1971 by $290 million,
a 14-percent rise. Outstanding mortgages increased
by $280 million as of November 1972.
Economic Prospects
Most economic forecasters look for strong
economic growth in the nation for the rest of 1973.
This, in turn, should have a favorable impact on
Louisiana's economy. Local events, such as renewed
offshore oil exploration and drilling, continued
construction of nearly $2 billion in new capital
investments, and growing port activity should
further stimulate the state's economy. Continued
employment growth, with a gradual decline in
unemployment rates, seems likely for the remainder
of 1973.B

43

BANKING STATISTICS
B illion $

CREDIT*

-3 2

-

-2 8

— 30

-2 4
/V
-1 8

— 26

-1 4
- 8
Other Securities
U.S. Govt. Securities
l M
J

i l i I i i i i I ii
J
DJ

-4

1972

-

14

-

10

-

8

-4

i l i i i l I i I I I i i
J
D J
A

1971

34

J

J

1971

1973

D J

J

1972

D J

A

1973

LATEST MONTH PLOTTED: JANUARY
*

Figures are for the last W ednesday o f each m onth.

** D aily average figures

S I X T H

D I S T R I C T

B u s in e s s

B A N K I N G

N O T E S

L o a n s

A c c e le r a t e

BUSINESS LOANS
% c h g ., yr. e n d '72
fro m yr. e n d '71

C u m u la tiv e ch g .,
fro m e n d of prev . y e a r
3 2 la rg e D istric t b a n k s
M illio n $

4 4 for FRASER
Digitized


All m e m b e r b a n k s
— 600
— 30

MARCH 1973, MONTHLY REVIEW

Business loan d em and strengthened substantially
this past year. Seeking to satisfy this dem an d , large
District banks increased outstanding commercial
loans by nearly half a billion dollars during 1972, a
15-percent growth rate. This sharply contrasts with
1971 w h e n business loans rose nearly 5 percent.
And o n e must go back to 1966 and 1967 to find
greater growth.
Unlike much of the nation, w hich did not e x p e ­
rience substantial strengthening in business loan d e ­
mand until the se c o n d half of 1972, the District
began to s h o w such signs in D e c e m b e r 1971. Siz­
able gains w e re recorded at that time, even after
allow ing for the usual strong seasonal increases in
D ec em b er. Growth con tin u ed evenly through the
first three quarters of 1972, each sh ow in g a sea so n ­
ally adjusted annual rate o f 12 percent. Fourthquarter figures sh o w accelerated growth at an an­
nual rate o f 22 percent. This acceleration has c o n ­
tinued through January and the first half of February
o f this year, w h e n loan d em and typically declines.
The majority o f large District banks shared in
business loan growth during 1972. Those that did
not either kept their business loans constant or
ex p erie nced only small declines. Twenty-three large
banks that report loans by borrowers' type of busi­
ness s h o w e d increases in all major categories. H o w ­
ever, nearly half o f the dollar gains in business
loans at th ese banks w ere in tw o categories— w h o l e ­
sale and retail trade and the service industry. Loans
to construction firms also s h o w e d large gains, and,
p ercentagew ise, s h o w e d the strongest growth of
major categories with a 3 0-percent increase. Strength
in business lending was also evid ent in subcategory
loans w hich m ore clearly d efin e the borrower's
business. O n ly tw o subcategories— "other" n o n d u ­
rable g o o d s and public utilities other than trans­
portation and com m u n ica tio n — failed to increase.
Retail trade loans s h o w e d the greatest percentage
and dollar gains.
During 1972, increased e c o n o m i c activity in both
the Southeast and the nation was an important
factor in the strengthening o f business loan d e ­
mand. More con fid en t consum ers helped fuel ex ­
pansion with a faster rate o f sp en din g on such items
as h o u seh o ld appliances and furniture. Manufac­
turers sou gh t funds to increase payrolls and build up
inventories in order to expand production. C o n ­
struction firms seeking to satisfy a strong d em an d
for residential d w ellings n e e d e d more m o n e y to b e ­
gin n e w projects.
Banks w e r e in a relatively g o o d position to m eet
business loan d em an d s during 1972. An inflow of
time and savings d eposits began in 1970 and c o n ­
tinued throughout 1971 and 1972 as consum ers
a dded heavily to passb ook savings a ccounts and

FEDERAL RESERVE BANK OF ATLANTA




B U SIN ESS LOANS
AT 23 LARGE DISTRICT BANKS
C h an g e From P rev io u s Y ear
(M illion $)
1972
D u rab le G oods Mfg.
N o n d u ra b le G oods Mfg.
M ining
W h o le sa le a n d R etail T rad e
T ran sp ., C om m ., & P. U.
C o n stru c tio n
S e rv ic e s

+
+
+
+
+
+
+

54
41
3
110
19
90
110

1971
- 4
-4 2
+ 1
-1 0
+ 17
-1 4
+23

1970
+ 6
+20
- 8
+ 9
-1 9
-2 8
+ 6

BUSINESS LOANS
% chg., yr. end ’72
from yr. end ’71
Large banks,
by Federal Reserve District

"other" time deposits. Monetary policy, generally
expansive during the year, was aim ed at stimulating
e c o n o m i c growth.
Business loan growth at large District banks was
considerably stronger than at large banks in the
nation. Indeed, only tw o other Districts— Rich­
m on d and M inneapolis— ach ieved greater growth
during 1972.
As in the Sixth District, the nation sh o w ed c o n ­
siderable increases in loans to w h o lesa le and retail
trade and to service and construction firms. On the
other hand, loans to transportation, com m u n ication ,
and other public utilities grew more rapidly in the
nation than in the District. And whereas all major
business loan categories increased in the District,
the nation exhibited d eclin es in loans to business
firms en g ag ed in the mining of coal, crude p e ­
troleum, and natural gas.
JOSEPH E. ROSSMAN, JR.

45

S ix t h D is t r ic t S t a t is t ic s
S e a s o n a lly A djusted
(All d a t a a r e i n d e x e s , u n l e s s i n d i c a t e d o t h e r w i s e . )

Latest Month

Two
One
Month Months
Ago
Ago

One
Year
Ago

SIXTH DISTRICT

Unemployment Rate
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)

INCOME AND SPENDING
. Jan.
. Dec.
Livestock
...................................
Instalment Credit at Banks* (Mil. $)

N.A.
144
159
154

155
148
164
164

152
141
125
149

141
126
142
132

481
429

461
370

487
415

388
351

122
113
112
107
110
109
110
120
106
115
112
120
111
124
135
105
125
124
121
123
130
130
102
128
91

121
113
112
105
110
110
111
120
106
114
110
118
110
123
135
106
123
122
120
123
130
130
102
128
87

121
112
111
105
109
110
110
120
107
114
110
118
110
122
134
106
123
121
119
124
129
129
102
128
84

117
108
109
105
106
108
108
116
104
107
105
112
104
114
121
104
120
117
115
120
124
125
103
123
94

4.0

4.0

3.8

4.4

1.9
N.A.
253
333
175
186
83
112
282
235
184
278
275
222
159
304
337
198
189
189
219
283
433
763
435

1.9
41.2
250
331
170
179
77
116
281
234
184
276
272
221
158
303
337
198
188
194
222
279
439
740
440

2.0
41.0
282
325
240
174
80
123
281
234
185
275
275
219
159
298
336
199
188
188
219
274
446
751
438

2.8
40.8
182
222
143
167
90
119
258
222
176
257
269
205
161
267
302
193
181
174
195
250
401
635
398

213
198

207
192

202
189

171
157

185
162
218.8

179
159
208.5

176
155
203.7

156
140
173.5

EMPLOYMENT AND PRODUCTION
Nondurable Goods
Food................
Textiles . . .
Printing and Publishing

. Jan.
. Jan.
. Jan.
. Jan.

. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
. Jan.
State and Local Government. . Jan.
Farm Employment............................ . Jan.
Unemployment Rate
(Percent of Work Force) . . . . Jan.
Insured Unemployment
(Percent of Cov. E m p .)................ . Jan.
Avg. Weekly Hrs. in Mfg. (Hrs.) . . . Jan.
. Jan.
. Jan.
Stone, Clay, and Glass . .
Primary M e ta ls................
Fabricated Metals . . . .
M achinery........................
Transportation Equipment
Nonmanufacturing
................
C onstruction....................
Transportation ................
T r a d e ...............................

Electric Power Production**
Cotton Consumption** . . .
Petroleum Production** . .
Food ............................
Textiles ........................
Apparel ........................
Paper ............................
Printing and Publishing

Furniture and Fixtures
Stone, Clay, and Glass . .
Primary M etals................
Fabricated Metals . . . .
Nonelectrical Machinery
Electrical Machinery . . .
Transportation Equipment

.
.
.
.

July
Dec.
Feb.
Nov.

.
.
.
.
.

Nov.
Nov.
Nov.
Nov.
Nov.

.
.
.
.
.
.
.
.

Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.
Nov.

FINANCE AND BANKING
Loans*
All Member B a n k s ....................... Jan.
Large B a n k s ................................... Jan.
Deposits*
All Member B a n k s........................... Jan.
Large B a n k s ................................... Jan.
Bank Debits*/** ............................... Jan.
ALABAMA

INCOME
Manufacturing Payrolls ....................Jan.
Farm Cash R eceip ts........................... Dec.
EMPLOYMENT
Nonfarm Em ployment........................Jan
Manufacturing ............................... Jan
Nonmanufacturing........................... Jan
C onstruction............................... Jan
Farm Employment ........................... Jan

46




Latest Month

One
Two
Month Months
Ago
Ago

One
Year
Ago

. Jan.
. Jan.

4.3
41.6

4.4
40.9

4.3
40.9

5.5
41.1

. Jan.
. Jan.
. Jan.

196
177
192.0

197
174
178.6

194
172
183.3

167
151
169.1

154
177

154
197

136
151

FINANCE AND BANKING
Bank Debits**

Manufacturing Payrolls ....................Jan.
Farm Cash R eceip ts............................Dec.

152
145

EMPLOYMENT
Jan.
Jan.
Jan.
Jan.
Jan.

130
114
134
144
96

130
114
134
143
95

130
114
133
140
94

124
109
127
128
98

Jan.
Jan.

3.4
41.3

3.4
41.2

3.1
41.3

4.0
41.4

Jan.
Jan.
Jan.

239
210
241.6

233
263
240.0

224
200
237.5

188
177
192.6

Jan.
Dec.

149
154

159
130

153
166

140
136

Jan.
Jan.
Jan.
Jan.
Jan.

122
109
128
130
93

121
109
126
127
94

121
109
127
128
84

119
107
124
126
93

Jan.
Jan.

3.6
39.1

3.7
41.4

3.6
40.6

3.7
41.1

Jan.
Jan.
Jan.

209
168
234.5

197
163
229.8

197
156
218.4

164
141
182.3

Manufacturing Payrolls ....................Jan.
Farm Cash R eceip ts............................Dec.
EMPLOYMENT
Jan.
Jan.
Jan.
Jan.
Jan.
Unemployment Rate
(Percent of Work Force)
Jan.
Avg. Weekly Hrs. in Mfg. (Hrs.)
Jan.
FINANCE AND BANKING
Jan.
Jan.
Jan.

139
148

143
160

138
128

132
109

110
104
111
95
78

108
102
109
90
82

108
101
109
87
80

108
102
109
95
85

6.8
40.4

6.4
43.7

6.0
41.7

6.1
42.4

189
169
201.5

180
160
171.2

176
160
160.8

152
150
140.5

Jan.
Dec.

164
187

171
127

166
108

157
135

Jan.
Jan.
Jan.
Jan.
Jan.

122
126
120
121
86

119
125
116
114
78

120
124
118
113
81

116
118
115
117
98

Nonmanufacturing
Unemployment Rate
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
FINANCE AND BANKING
Member Bank Deposits
Bank Debits** . . .

EMPLOYMENT

Unemployment Rate
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
FINANCE AND BANKING

LOUISIANA

MISSI SSI PPI

156
155

153
145

152
128

140
135

114
113
115

114

114

114
116

115
118

110
108
111
110

EMPLOYMENT

112

112

112

MARCH 1973, MONTHLY REVIEW

One
Two
Month Months
Ago
Ago

One
Year
Ago

4.0
38.6

4.4
40.8

4.2
40.7

4.3
40.8

212
180
193.9

206
176
190.9

201
173
192.5

165.5

Latest Month
Unemployment Rate
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)

. Jan.
. Jan.

FINANCE AND BANKING
Member Bank L o a n s* ...............
Member Bank Deposits* . . .
Bank Debits*/** ....................

174

TENNESSEE
. Jan.
Dec.

N.A.
110

159
126

162
206

Is for entire six states

144
109
**Daily average basis

Latest Month

One
Two
Month Months
Ago
Ago

One
Year
Ago

EMPLOYMENT
Nonfarm Employment . . . .
Manufacturing ....................
Nonmanufacturing................
Construction...................
Farm Employment....................
Unemployment Rate
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)

Jan.
Jan.
Jan.
Jan.
Jan.

124
116
128
128
97

122
116
126
123
86

121
114
125
123
86

116
112
120
122
94

. . . Jan.
. . . Jan.

3.2
N.A.

3.3
40.7

3.2
40.9

3.7
41.1

FINANCE AND BANKING
Member Bank Loans* . . . . . . . Jan.
Member Bank Deposits* . . . . . . Jan.
Bank Debits*/**........................ . . . Jan.

208
179
187.5

201
171
174.9

198
171
171.4

168
152
153.7

tPreliminary data

.
.
.
.
.

.
.
.
.
.

.
.
.
.
.

r-Revised

N.A. Not available

Note: Indexes for bank debits, construction contracts, cotton consumption, employment, farm cash receipts, loans, petro­
leum production, and payrolls: 1967 = 100. All other indexes: 1957-59=100.
Employment and labor force data for Alabama, Georgia, M ississippi, and Tennessee have been adjusted to new bench marks.
Sources: Manufacturing production estimated by this Bank; nonfarm, mfg. and non mfg. emp., mfg. payrolls and hours, and unemp., U.S. Dept, of Labor and cooperating
state agencies; cotton consumption, U.S. Bureau of Census; construction contracts, F. W. Dodge Div., McGraw-Hill Information Systems Co.; petrol, prod., U.S. Bureau of
Mines; industrial use of elec. power, Fed. Power Comm.; farm cash receipts and farm emp., U.S.D.A. Other indexes based on data collected by this Bank. All indexes
calculated by this Bank.

D e b it s to D e m a n d D e p o s it A c c o u n t s
In s u r e d C o m m e r c i a l B a n k s in t h e S ix t h D istr ic t
(In T h o u s a n d s o f D o lla rs )

Jan.
1973

Dec.
1972

Percent Change
Jan. 1973 From
Dec. Jan.
Jan.
1972
1972 1972

STANDARD METROPOLITAN
STATISTICAL AREAS
Birm ingham .................. 3,463,148
Gadsden .......................
98,715
306,761
H untsville.......................
M o b ile ........................... 1,016,862
Montgomery...................
608,096
186,934
Tuscaloosa ....................

Jan.
1973

Dec.
1972

P«rc«nt Change
Jan. 1973 From
Dec. Jan.
Jan.
1972 1972
1972

D o th a n ..........................
Selma ...........................

149,192
84,362

127,009
79,785

115,929 +17
58,806 + 6

+29
+43

Bradenton
....................
Monroe County . . . .
O c a la ..............................
St. A ugu stin e................
St. Petersburg...............
T a m p a ...........................

201,274
79,114
185,380
28,277
1,071,370
1,807,213

151,712
64,959
148,752
30,526
854,651
1,559,183

131,403
54,094
139,565
30,305
738,706
1,464,147

+33
+22
+25
- 7
+25
+16

+53
+46
+33
- 7
+45
+23

A t h e n s ...........................
Brunswick ....................
D a lt o n ...........................
Elberton .......................
Gainesville ....................
Griffin ...........................
LaG range......................
N ew nan..........................
Rome
...........................
Valdosta .......................

161,541
91,909
174,997
21,315
134,109
69,831
36,869
57,380
142,926
104,046

166,787
84,279
161,183
20,974
115,483
63,945
36,927
57,871
129,306
95,236

126,405
79,203
151,990
16,282
99,881
52,695
32,018
39,388
114,376
88,658

- 3
+ 9
+ 9
+ 2
+16
+ 9
- 0
- 1
+11
+ 9

+28
+16
+15
+31
+34
+33
+15
+46
+25
+17

A bb ev ille.......................
B u n k ie ...........................
Hammond......................
New I b e r ia ....................
P laqu em ine..................
Thibodaux.......................

17,713
12,474
70,978
68,193
27,772
43,207

17,444
11,671
61,824
59,442
21,839
37,399

16,985
9,006
59,853
54,136
17,746
41,343

+ 2
+ 7
+15
+15
+27
+16

+4
+39
+19
+26
+56
+ 5

Hattiesburg ...................
Laurel ...........................
Meridian .......................
N atch ez..........................
PascagoulaMoss P o i n t ................
V icksburg......................
Yazoo C i t y ....................

115,590
70,395
120,953
54,735

105,776
67,902
111,539
52,248

97,632
53,772
94,554
49,602

+
+
+
+

9
4
8
5

+18
+31
+28
+10

160,787
78,207
44,756

136,781
68,268
40,410

107,512 +18
54,368 +15
39,117 +11

+50
+44
+14

Bristol ..........................
Johnson C i t y ................
K ingsport......................

136,797
160,079
241,689

128,314
147,933
209,673

112,588 + 7
126,215 + 8
200,071 +15

+22
+27
+21

2,957,432
90,500
284,712
903,794
552,763
169,375

3,009,116
79.288
253,165
825,270
493,637
158,045

+ 17
+ 9
+ 8
+ 13
+ 10
+ 10

+ 16
+25
+21
+23
+23
+ 18

777,425
388,195

704,472
310,088

600,820
306,556

+ 10
+25

+29
+27

2,046,210
355,433
226,061
3,708,643

1,674,233
277,104
214,895
3,275,363

1,649,429
248,456
187,288
2,549,274

+22
+ 28
+ 5
+ 13

+24
+43
+21
+45

459,112
6,784,200
1,456,569
423,123
503,977
840,952
4,049,988
1,357,384

408,358
6,496,434
1,370,059
374,764
431,794
557,437
3,437,938
1,025,086

307,677
5,323,533
1,118,567
367,611
343,011
537,185
3,055,627
904,004

+ 12
+ 4
+ 6
+ 13
+ 17
+51
+ 18
+ 32

+49
+27
+30
+ 15
+47
+57
+33
+ 50

A lb a n y ...........................
199,880
A tla n ta ........................... 13,589,470
473,547
Augusta
........................
419,374
C olum bus......................
Macon ...........................
499,470
Savannah ......................
559,786

183,321
12,837,098
406,916
384,386
473,799
578,650

156,462
9,537,008
388,376
350,840
430,868
418,170

+ 9
+ 6
+ 16
+ 9
+ 5
- 3

+28
+42
+ 22
+ 20
+ 16
+34

238,496
Alexandria ....................
Baton R o u g e ................ 1,197,197
L a fa y ette.......................
263,489
235,152
Lake C h a r le s................
New O r le a n s ................ 5,743,787

204,312
1,028,586
250,590
205,172
4,049,729

199,807
1,011,807
205,789
209,808
3,222,736

+ 17
+ 16
+ 5
+ 15
+ 42

+ 19
+ 18
+28
+ 12
+ 78

Biloxi-Gulfport...............
Jackson
........................

217,675
1,268,713

216,117
1,302,266

203,398
1,009,009

+ 1
- 3

+ 7
+26

District T o t a l.................... 73,395,410 65,574,129 54,684,875r +12

+34

Chattanooga.................. 1,157,708
890,595
K noxville........................
N a sh v ille ...................... 3,266,594

1,054,164
806,185
3,055,542

1,038,272
684,197
2,390,714

+ 10
+ 10
+ 7

+ 12
+ 30
+37

99,140

88,917

+ 8

+ 20

Alabama ....................... 8,170,263 7,108,893
6,830,616 +15
F lo r id a ........................... 25,920,693 22,821,149 19,267,132r +14
G eo rg ia.......................... 19,527,210 18,576,063 14,166,723 + 5
Louisiana' ................... 8,954,567 6,889,536
5,899,654 +30
Mississippi' .................. 2,840,518 2,779,873
2,291,201 + 2
T e n n e s se e '.................... 7,982,159 7,398,615
6,229,549 + 8

+20
+35
+38
+52
+24
+28

Bartow-LakelandWinter Haven . . . .
Daytona Beach . . . .
Ft. LauderdaleHollywood...................
Ft. M yers........................
Gainesville ...................
J ack sonville...................
MelbourneTitusvilleCocoa .......................
Miami ...........................
Orlando .......................
P en sa co la .......................
Sarasota .......................
T allahassee....................
Tampa-St. Pete . . . .
W. Palm Beach . . . .

OTHER CENTERS
A n n is to n ........................

106,977

1District portion only

r-Revised

Figures for some areas differ slightly from preliminary figures published in "Bank Debits and Deposit Turnover" by Board of Governors of the Federal Reserve System.

F E D E R A L R E SE R V E B A N K O F A T L A N T A




47

D is t r ic t B u s in e s s C o n d it io n s

Winter weather cooled the region's economy somewhat, but a good performance is indicated. Employ­
ment gains continued, despite the effects of bad weather. Business borrowing from banks remained
strong, but consumer borrowing slowed. Construction activity did not grow. Agricultural prices soared,
and farmers enjoyed a record rise in cash receipts.

Adverse weather conditions affected the region's
labor market in January. The factory workweek and
payrolls dropped sharply because of ice storms and
fuel shortages. Georgia's, Louisiana's, and Missis­
sippi's labor markets suffered most from winter's
wrath. Despite foul weather, however, construction
job gains helped total nonfarm employment rise.
Bank lending posted an exceptionally strong ad­
vance in January, a pattern that continued through
late February. At the larger District banks, manu­
facturers, trade, service, and construction firms are
taking down sizable amounts of new credit. During
the last week in February, most of these same banks
raised their prime lending rate to 6V 4 percent.
Effective February 27, the Federal Reserve Bank of
Atlanta increased the discount rate to 5V 2 percent
in recognition of the recent rise in short-term
money market rates.
Consumer instalment credit outstanding at com ­
mercial banks increased more slowly in January
despite sharp increases in new lending. Repayments
also rose considerably in all consumer loan cate­
gories. Unit sales of domestically produced autos
declined somewhat from December's high level but

were substantially above January of last year.
The value of total construction contract awards
was unchanged in January. Residential awards, up
strongly in most of 1972, were stable in January
after growing more slowly than in previous months.
Some decline in the rate of deposit inflows at thrift
institutions has become apparent, though mortgage
rates have been relatively stable. Nonresidential
awards changed little in January after a large D e­
cember drop.
Prices received by District farmers in January were
sharply higher than both the month-ago and yearago levels. Nearly all commodity prices were strong.
Despite higher prices, soaring feed costs have cur­
tailed poultry production throughout the District.
Freezes, muddy field conditions, and a shortage of
natural gas forced farmers to abandon a portion of
Louisiana's sugar cane crop. Some progress was
made in harvesting the Mississippi and Tennessee
soybean crops, but substantial acreages remained in
the fields in late February. District farm cash re­
ceipts reached a record high of $6.6 billion in 1972,
compared with $6.0 billion in 1971. Tennessee farm­
ers enjoyed the largest increase in income.

N ote: D ata on w h ic h s ta t e m e n ts a re b a s e d h av e b e e n a d ju s te d w h e n e v e r p o s s ib le to e lim in a te s e a s o n a l in flu e n c e s .

48




MARCH 1973, MONTHLY REVIEW