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Inthisissue:
GNP and Economic Welfare
Rice: Suddenly Glamourous Food Crop
of the World
Banking Notes: CD Maturities
District Business Conditions







G

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e l f a r e

by Frederick R. Strobel
The Sixties were an unprecedented period of sustained econom ic growth,
despite the minor recession early in the decade. Real output, adjusted for
price increases, rose at an annual average of over 5 percent and unemployment
fell steadily. However, this economic growth was accompanied by a renewed
questioning of its net benefits. Rapid growth was attacked for its undesirable
side effects such as pollution and wasteful land use. Criticism was eventually
directed at the concept of Gross National Product, the chief measure of eco­
nomic growth.
Initially Gross National Product was conceived as a means of measuring a
nation's economic activity. However, since increased economic activity is
usually associated with rising standards of living or economic well-being, GNP
growth has often been linked with increased economic welfare. This article
examines the general concept and definition of GNP as currently computed and
assesses its effectiveness as an indicator of economic welfare. It also examines
two other concepts which, while abstracting from the GNP calculations, try
to measure economic welfare rather than economic activity.
What is GNP?
GNP has become part of most vocabularies as the final market value of goods
and services an economy produces annually. GNP for 1972 and 1973, using
the spending approach, is shown in Table 1. Under this form of GNP accounting,
the value of goods produced closely approximates spending on final goods
and services.1 Estimates of four major categories— personal consumption
expenditures, gross private domestic investment, net exports, and government
purchases of goods and services— are summed to equal total GNP. To remove
price effects, GNP can be divided by the Implicit Price Deflator to yield
GNP in 1958 or "constant" dollars. Constant dollar or "real" GNP in 1973
grew 5.9 percent; in other words, the real growth rate was 5.9 percent.

1The exception to this equality will be the net change in inventories.

M onthly R eview , Vol. LIX, No. 6. Free subscription and additional copies available

upon request to the Research Department, Federal Reserve Bank of Atlanta,
Atlanta, Georgia 30303.

JUNE 1974, MONTHLY REVIEW

Items included in GNP are generally measurable
by market transactions since they yield a market
price or a wage. Home-produced services, for
example, are not counted in GNP. But if a home­
owner pays a painter $700 for labor and $50 for
paint, the full $750 is included under personal
consumption in the GNP accounts. If he paints the
house himself, only the price of the paint— $50— is
included. Moreover, GNP accounting makes no
distinction between "more desirable" or "less
desirable" goods and services (provided they are
legal). Pondering whether to spend $8 on a bottle
of Tennessee whiskey or on a book on child
rearing, the consumer need not worry what effect
his purchase has on GNP. Consumer sovereignty
reigns; either purchase will raise GNP by $8.
Published quarterly at annual rates, GNP and the
GNP accounts are probably the most widely
used set of statistics in current economic analysis.
Because the production of goods and services
creates income, GNP can also be estimated using
the income approach. This involves summing pay­
ments to producers of goods and services (factors
of production). Totaling wages, proprietors' income,
rent, corporate profits, interest, indirect business
taxes, and depreciation will then approximate
Gross National Product as presented in Table 1.
Using this approach, the $700 payment to the
painter mentioned before is usually counted as
proprietors' income. The income approach to
computing GNP not only provides a statistical
check on the accuracy of the GNP total calculated
through the spending method but also supplies
additional information for economic analysis.
The use of GNP accounts in economic analysis
was further expanded during the Sixties by the
development of econometric models. Today, many
of the well-known models produce a computerized
forecast of the GNP accounts in detail.2 These
models, some incorporating as many as several
hundred equations, often project GNP using both
spending and income approaches. In addition, they
relate GNP projections to those of other economic
variables.
GNP as a Welfare Indicator
Encompassing so many different areas of economic
activity, GNP is often used as a measure of
economic welfare. For example, one study shows
that between 1953 and 1963, real GNP growth of
about 3 1/2 percent was necessary to keep the
unemployment rate from rising.3 If the same
relationships were to hold true today, a growth
-’See “ Econometric Models— What They Are and What They Say
for 1971," F. R. Strobel and W. D. Toal, Monthly Review,
Federal Reserve Bank of Atlanta, March 1971.
3Arthur M. Okun, "The Gap Between Actual and Potential Output,"
The Battle Against Unemployment, W. W. Norton and Company,
New York, 1965, p. 17.

FEDERAL RESERVE BANK OF ATLANTA



TABLE 1
U. S. G R O SS N ATIO NAL P R O D U C T
(Spend ing Approach)
$ B illio n s
1972
1973

Personal Consumption Expenditures
726.5
117.4
Durable goods
Nondurable goods
299.9
309.2
Services
178.3
Gross Private Domestic Investment
172.3
Fixed investment
118.2
Nonresidential
Structures
41.7
Producers’ durable equipment
76.5
54.0
Residential structures
Nonfarm
53.5
.6
Farm
6.0
Change in business inventories
Nonfarm
5.6
.4
Farm
-4.6
Net Exports of Goods and Services
73.5
Exports
78.1
Imports
Government Purchases of Goods and
255.0
Services
104.4
Federal
74.4
National defense
30.1
Other
150.5
State and local
1,155.2
Gross National Product (GNP)
146.1
GN P Implicit Price Deflator, 1958=100
786.1
G N P in 1958 “Constant” Dollars
Real Growth (Percent Change in Constant
6.1
Dollar GNP)
Source:

804.0
130.8
335.9
337.3
202.1
194.2
136.2
48.4
87.8
58.0
57.4
.6
8.0
7.3
.6
5.8
102.0
96.2
277.1
106.6
73.9
32.7
170.5
1,289.1
153.9
831.8
5.9

U. S. Department of Commerce.

rate of less than 3 V 2 percent would not create
enough jobs to absorb a labor force which expands
with population. In other words, the unemployment
rate would increase. Linking GNP growth rates to
unemployment rates is one way GNP is used as
a welfare indicator. By the same token, intolerable
inflation frequently accompanies extremely rapid
real economic growth, causing a loss in economic
welfare.
Since output creates income, we can also draw
welfare implications from the income side
of the GNP accounts. A rise in per capita income
is often considered desirable. But per capita in­
come figures alone say nothing about how that
income is distributed, which has implications for
economic welfare.
Shortcomings of GNP as a Welfare Indicator
Even the effectiveness of GNP's prime function,
which is designed to measure economic activity,
has been questioned. The construction of GNP
figures involves difficult estimating procedures
and value judgments. These criticisms can also be
applied to its service as a welfare indicator.
GNP is further criticized for not allowing for
"externalities," i.e., items that fall outside the
price system. For example, the pollution given

75

off by an industrial plant is a cost to society. Yet,
if the offending company were made to produce
in a nonpolluting way, it might conceivably be
forced out of business, the product discontinued,
and GNP reduced. But general welfare may be in­
creased. One can think of many similar examples.
The benefits enjoyed by users of a city-operated
park may far exceed the dollar cost of building and
operating it. Yet only the money spent by the
local government on it is included in GNP; benefits
to users are not measured or included.
More indirect exclusions from GNP, loosely
classified as externalities, are such tenuous concepts
as leisure and happiness. A rising GNP does not
necessarily mean increased leisure time for the
average American. GNP does not measure the
cost to economic welfare of such items as additional
commuting time, hours worked, and the increasing
necessity for two-job families. More people owning
second homes, camping vehicles, boats, etc., may
indicate more leisure for some Americans, but the
GNP does not indicate who is buying these goods
or who in society is producing these leisure-time
products.
Another criticism of the GNP computation is
the exclusion of home-produced services. For
example, a housewife's services are not included in
the GNP. But if she gets a job and hires a maid,
both the maid's and her services are then counted.
Defenders of the present computation method
counter that most of these exclusions are difficult
to calculate. However, critics reply that if the
rental value of home-owner occupied houses can
be estimated and included in GNP, a housewife's
services should also be computed.4
Criticized for its exclusions, GNP is also taken
to task for what it includes, for example, the socalled "defensive" expenditures: police and law
enforcement, personal security expenses, pollution
control, and national defense. Critics charge that
GNP should not include government expenditures
to fight rising crime since these reflect a deteriora­
tion in the quality of life. A similar argument
might be made for burglar alarm systems in private
homes— practically nonexistent years ago but
increasingly common today. Spending for pollution
control is similarly questioned, since in part
this money is spent to correct previous unwise busi­
ness or government practices, thus tending to
overstate gains in output.
Arguments against including national defense
spending in the GNP accounts, similar to those
made against including police and law enforce-

4Much of the difficulty with this argument involves the use of the
term "services of a housewife." Perhaps the argument should
revolve around the cost of keeping a house clean, which is the
primary function of a maid; the services of a housewife extend
far beyond merely cleaning house. Nordhaus and Tobin use the
term "housekeeping."

76



T ABLE 2
INFANT M ORTALITY AN D F ERTILITY RATES
(Nations with Per Capita Income
Greater than $1,000)
1971
Infant Mortality Rate

Sweden
The Netherlands
Finland
Japan
Norway
Denmark
France
New Zealand
United Kingdom
Canada
United States
Ireland
Belgium
Luxembourg
Germany (Federal
Republic of)
Austria
Italy
Kuwait

(Deaths per
1,000 Births)
11.1
11.1
11.8
12.4
12.7
14.2
14.4
16.5
17.9
18.8
19.2
19.6
19.8
22.5
23.2
26.1
28.3
39.4

Birth Rate
(Per 1,000
Female Population
Age 10-49)
54.4
67.6
47.5
59.9
65.0
53.2
60.5
80.4
62.0
58.7
59.3
87.2
64.0
47.9
55.4
56.9
58.9
190.0

Source: Statistical Yearbook 1972, Statistical Office of the
United Nations.

ment, purport that a growing GNP boosted by
heavy military spending increases the danger of
global war and reduces the quality of life.
Proponents of including defense expenditures claim
defense deters wars and averts the disruptions of a
wartime economy.
Defense spending is a large item in the total
Federal budget included in GNP accounts, totaling
$73.9 billion in 1973, or 69 percent of total Federal
purchases of goods and services (see table 1).
Other Measures of Well-Being
Although the United States has the highest per
capita income in the world, its quality of health is
allegedly poorer than that of some less wealthy
nations. Spending more on health care services
relative to GNP than any other country, one might
expect the U. S. to have one of the lowest infant
mortality rates; however, it ranks only eleventh
among the countries listed in table 2. Similarly,
while Sweden leads with an average life expectancy
of 74.19 years, the United States ranks eighth, at
71.10 years, behind such nations as Japan, Canada,
and France. In this way, GNP dollar amounts spent
on medical care might be misleading as to the
quality of health in the United States.
Many other such economic and social indicators
are available, though none command the attention
of the single aggregate GNP. The Department of
Health, Education, and Welfare in 1969 published
the results of an exploratory effort to develop a set
of social indicators. Entitled "Toward a Social Re­

JUNE 1974, MONTHLY REVIEW

port,"5 it begins: "The nation has no comprehensive
set of statistics reflecting social progress or
retrogression. There is no government procedure
for periodic stock-taking of the social health of
the nation. The Government makes no social
report." Citing several deficient areas such as health,
social mobility, physical environment, poverty,
public order, and safety, the report recommends a
set of social indicators be developed, not merely
as a by-product of administrative accounting proce­
dures, but for public policy use. It recognizes the
value of GNP statistics because they provide an
aggregate measure and meaningful detail. But as
for social statistics, "the trouble is that the weights
needed for aggregated indexes of other social
statistics are not available except within particular
limited areas."
More recently, the government released Social
Indicators, 1973 c>A 245-page statistical volume
describing U. S. social conditions and trends, it is
the first of its kind published by the Federal
Government. Covering health, income, and
education, the report represents a start toward a
more extensive social indicator system.7 Data are
restricted to objective conditions, are not weighted
toward any single index of economic and/or social
welfare, and contain no international comparisons.
Nonetheless, it is an important effort since it
gathers many welfare-related statistics into one
volume.
The "Measure of Economic Welfare"
To help overcome the shortcomings of GNP as a
welfare indicator, William Nordhaus and James
Tobin of Yale University have constructed a welfare
index based on national income accounts but
aimed at measuring economic welfare.8 One ob­
vious defect of GNP, according to the two authors,
is that it is an index of production and not con­
sumption, which in their opinion is the goal of
economic activity. With this in mind they have re­
arranged, reclassified, and imputed terms to design
an index better reflecting consumption rather than
production but utilizing the GNP framework.
In computing the Measure of Economic Welfare
(MEW), they begin with personal consumption
spending from the national income and product
(GNP) accounts. They then reclassify several GNP

■
r,Toward a Social Report, p. 7.

expenditures to fit their consumption (welfare)
theory. Capital goods such as automobiles and
housing are counted in GNP in the year in which
they are purchased. Nordhaus and Tobin initially
leave out these purchases, instead including them
in a separate wealth formation estimate.9 Into
wealth formation they also add education and
health expenditures as capital investments. Govern­
ment durable goods purchases such as public
buildings are treated similarly. They then add to per­
sonal consumption the services drawn from this
net stock of wealth, based upon the time such
assets will yield services.10
A second major adjustment is the exclusion of
"instrumental expenses." These are defined as ac­
tivities that are not directly sources of utility,
such as police services, sanitation, road mainte­
nance, and national defense. While Nordhaus and
Tobin admit these expenditures are "among the
necessary overhead costs of a complex industrial
nation," they have no direct bearing on consump­
tion. Without denying that "given the
unfavorable circumstances that prompt these ex­
penditures, consumers will ultimately be better off
with them than without them. . . the only judgment
we make is that these expenditures yield no direct
satisfaction."
A third major category of adjustments is the
imputation of values for items measuring the quality
of life and nonmarket productive activities (such
as housekeeping services) which are estimated and
added into the MEW.
A final major adjustment subtracts what
Nordhaus and Tobin term the "disamenities of
urbanization." Although acknowledging that eco­
nomic growth delivers much in the way of new
products and higher living standards, they
recognize such growth increases urbanization. This
brings increased costs of traffic congestion; air,
water, and noise pollution; higher crime rates; and
similar externalities common to urban life. To com ­
pensate for these urban disamenities, they subtract
from the MEW total estimates of income differen­
tials necessary to hold people in areas of denser
population, since urban incomes are significantly
higher than nonurban ones.
These computations and an adjustment for
capital formation discussed below produce what
Nordhaus and Tobin label a sustainable measure of
economic welfare. From 1929 to 1965, when Net
National Product grew on average 3.1 percent an­
nually, the Measure of Economic Welfare

cExecutive Office of the President: Office of Management and
Budget, Social Indicators, 1973, U. S. Government Printing Office,
Washington, D. C ,, 1973.
; The areas covered are: health, public safety, education, employ­
ment, income, housing, leisure and recreation, and population.
sWilliam Nordhaus and James Tobin. "Is Growth Obsolete,"
Economic Growth, National Bureau of Economic Research, New
York, 1972, pp. 1-80.

FEDERAL RESERVE BANK OF ATLANTA




"Estimates of wealth are those developed earlier by Goldsmith,
Kendrick, T. Schultz, and Machlup. Estimates of services from
wealth are based on the work of Juster. For full references, see
"Is Growth Obsolete," pp. 30-31.
10Thus a refrigerator with an expected ten-year life would count
10 percent of the purchase price in annual consumption.

77

TABLE 3
S im ila r A p p r o a c h e s T o C o m p u t in g
A W e lf a r e In d ic a t o r
N o r d h a u s - T o b in a n d t h e J a p a n e s e E c o n o m i c P l a n n in g A g e n c y
Add:
P e r s o n a l c o n s u m p t io n
G o v e r n m e n t c o n s u m p t io n
S e r v i c e s o f c o n s u m e r c a p it a l g o o d s
S e r v i c e s o f g o v e r n m e n t c a p it a l g o o d s
V a lu e o f le is u r e t im e
V a lu e o f n o n m a r k e t p r o d u c t iv e a c t iv it y
(1) T o t a l p lu s it e m s
N o r d h a u s - T o b in s u b t r a c t fro m (1):

T h e E c o n o m ic P la n n i n g A g e n c y s u b t r a c t s fro m (1):

P r i v a t e in s t r u m e n t a l e x p e n d i t u r e s

D u r a b le g o o d s p u r c h a s e s

D u r a b le g o o d s p u r c h a s e s

M a i n t e n a n c e c o s t o f e n v ir o n m e n t

O t h e r h o u s e h o ld in v e s t m e n t s

E n v ir o n m e n t a l c o n t a m in a t io n

C o s t s o f u rb a n d is a m e n it ie s

L o s s e s c a u s e d b y u r b a n iz a t io n

T o fo rm a M e a s u r e o f E c o n o m ic W e lf a r e (M E W )

Note:

T o fo rm a N e t N a t io n a l W e lf a r e (N N W ) In d e x

All computations are in constant dollars/yen.

The Economic Planning Agency of the Japanese
Government has recently produced an interim
report on the conceptual framework of a Net
National Welfare (NNW) Index similar to the
Nordhaus-Tobin M EW .11 Its expressed purpose is
to provide a policy goal complementary to the
GNP accounts.
As in the MEW, consumption is the key welfare
indicator in the NNW Index with, however, some
differences. For example, the NNW groups educa­
tional, health, and medical expenses under the
current year's government consumption; the MEW
includes these in capital formation. Similar
to the MEW, though, judicial and police, general
administrative, and defense expenditures are
excluded from government spending. Durable goods
purchases, commuting, and personal business
expenses are excluded from personal consumption,
and, like Nordhaus and Tobin, the Japanese add
back services from personal durable goods on an
accrual basis. Also, services from government
durable goods purchases are prorated over time,

based on these assets' useful lives. Value of
leisure time12 is an additional item in the NNW ;
nonmarket activities such as housekeeping are
also added in. This estimate is based on the
average female worker's wage.
The major minus items are, first, environmental
maintenance costs, which include normal govern­
ment expenses such as water and sewage treatment.
A second major adjustment is for environmental
pollution damages, the estimated cost of damage
not presently being corrected (automobile ex­
hausts, industrial pollution, etc.). When the gov­
ernment does spend the funds necessary to correct
such damages, this expense is also excluded
from NNW but under environmental maintenance
costs.
A third major adjustment is for losses related
to urbanization. Here, where Nordhaus and Tobin
calculate income differentials under the broader
category of "disamenities of urbanization," the
Japanese exclude two smaller categories. First,
they adjust for losses attributable to the deter­
ioration of commuting environment, based on the
premise that commuting more than 60 minutes
daily results in "physical fatigue and mental pain."
Commuting hours exceeding 60 minutes per day
are multiplied by the average wage, and the result­
ing value is subtracted from the NNW total. Also
subtracted is an estimated dollar value loss
caused by traffic accidents, based on compensation
paid for personal injuries. (The basic approaches
of the Japanese NNW Index and the NordhausTobin MEW Index are shown in table 3.)

“ "An Interim Report of the N.N.W. Development Committee,"
Economic Planning Agency, Tokyo, January 19, 1973.

12This is computed by multiplying leisure hours by an average
wage.

grew at a somewhat slower pace, 2.3 percent.
On a per capita basis, NNP rose by 1.7 percent
annually and the MEW by 1.0 percent. Thus
Nordhaus and Tobin conclude that while the U. S.
standard of living has increased both in the
aggregate and on a per capita basis over that period,
it did not increase as much as the output of
goods and services.
The Net National Welfare Index

78



JUNE 1974, MONTHLY REVIEW

The results of the Japanese NNW Index are
similar to the M EW : namely, the growth in national
welfare as measured by each index has trailed the
output of goods and services. While Japanese
growth rates have been nothing short of spectac­
ular, the ratio of NNW to NDP13 has fallen in
recent years. From a high of 1.15 in 1955, this ratio
fell to 1.01 in 1965 and plummeted to .92 in 1970.
A major reason for this has been environmental
pollution, which reduced NNW by 0.2 percent in
1955,11.6 in 1965, and 13.8 in 1970.
The Sustainable Growth
Investment Requirement
The Japanese Government follows an investment
addition approach patterned on a concept devel­
oped by Nordhaus and Tobin. Basically, there is
a computation for the amount of growth in
gross investment which would permit per capita
consumption to grow at the rate of technological
progress. If the amount of investment growth re­
quired to achieve this end is less than actual
investment, a factor called Net Investment is added
to the NNW (or MEW). If, however, the investment
growth requirement exceeds the actual amount
of investment in the economy, the difference is
subtracted, thus reducing NNW.
A Welfare Deflator
A third approach to measuring economic and
social welfare from the GNP accounts is that
proposed by Robert Lekachman.14 He suggests a
welfare deflator similar to a price index. In
contrast to the MEW and NNW methodology, this
approach would deflate total GNP in the way GNP
is adjusted for price changes. The deflator
would be a composite measure of welfare improve­
ment or deterioration. Rather than yielding a GNP
in constant dollars, the results would yield an
index in real welfare terms. The final results would
show an index sensitive on the upside to favorable
indicators such as reduced crime and, on the down­
side, to unfavorable indicators such as greater
air pollution.
Evaluation of Welfare Measurements
Many benefits stem from constructing a national
welfare index. Perhaps the most obvious are
those derived from a systematic approach to
measuring economic welfare in an aggregative or
total sense. Second, in the attempt to measure
’ ■'Net National Product minus capital formation equals NDP.
14Robert Lekachman, "The Income Accounts of Tomorrow,"
Survey of Current Business: Fiftieth Anniversary Issue, U. S.
Department of Commerce, July 1971, pp. 119-123. This fiftieth
anniversary issue of the Survey contains a number of interesting
articles commenting on the GNP accounts, their current construc­
tion, and suggestions for future improvements.

FEDERAL RESERVE BANK OF ATLANTA



economic welfare, statistics from subareas are
produced. Measuring nonmarket activities should
yield new techniques of economic and social
analysis. While these may be in their elementary
stages, further research should refine them, bringing
more realistic measures and results.
However, one problem accompanying a welfare
index is that its construction, as that of the GNP
accounts, requires value judgments. While there
may not be any more of them, the fact that many
are new, as opposed to the GNP accounts,
might hinder acceptance of such an index.
Still another, not unrelated problem, is a defini­
tional one. In the Nordhaus-Tobin formulation,
economic welfare is primarily a function of con­
sumption. Defense and police expenditures, for
example, are excluded, since they do not directly
improve consumer well-being. Yet one may argue
that such expenditures indirectly contribute to
economic well-being and that such a measure
should take this into account. However, an obvious
problem would be one of assigning weights to
these contributions.
The problem of value judgments and definitions
in computing such an index raises another major
question. If an index is to be computed for policy
purposes, who should perform the computation?
Should it be a government agency, a university, or
a private business under contract with the Federal
Government? Such an index might differ materially
depending upon the viewpoint of the organization
constructing it. The Japanese have chosen to
follow a government design.
This leads to a further question. Would it
be possible, using such an index, to set national
goals for improving economic welfare through
legislation? Setting such goals is not unprecedented,
as witnessed by the Employment Act of 1946. This
act made it the continuing policy and responsibility
of the Federal Government to foster conditions
which will promote maximum employment,
production, and purchasing power.
The key to the question of legislated economic
welfare goals lies in the simple fact of acceptance.
Such an index would have to be developed with
the general backing of Congress and the business
and academic communities. Any disagreements
could be handled by an appreciation of what the
index means and what it includes or excludes.
For example, if defense expenditures were ex­
cluded, then during a wartime or other period of
national emergency, welfare growth targets might
have to be modified. During a peacetime or
"normal" period, growth targets could be set
higher. In general, the many problems of developing
and using an index of economic welfare do not
seem insurmountable. Such an index should not
replace the GNP accounts but could lend an im­
portant dimension to economic policymaking. ■

79




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by Gene D. Sullivan

An opportunity to double your income in one year and triple it in two!
That was the chance rice farmers had during the past two years when tight
world grain supplies sent rice prices soaring above the levels at which they had
dawdled since records were first kept. Though now retreating from earlier
peaks, prices for the expanded 1974 crop also promise to remain well above
historical levels.
Beginning in the Southeast
Rice is one of the oldest known cultivated plants and one of the world's
major starchy foods. A relative newcomer to the United States, it first reached
prominence during the 1700's along the Southeastern coast.
In the early 1800's, Georgia was a major rice producer, but relatively little
was grown in the western area of the Sixth Federal Reserve District.1 Following
the Civil War, labor and capital became scarce in the South Atlantic states and
large-scale production became less profitable. Rice production moved west to
Mississippi and Louisiana, where labor was more plentiful and soils and
water supplies were more favorable to cultivation. Louisiana rapidly became
the major production area, and the crop all but disappeared along the Atlantic
Coast.
Louisiana held its position as the leading rice producer for over half a
century. From 1895 through 1910, in fact, Louisiana alone accounted for over
50 percent of the nation's crop. Production continued to spread westward,
however, and the crop became prominent in Arkansas, Texas, and California.
Although Louisiana still seeds more acreage to rice than any state, greater rela­
tive improvements in other areas' yields have dropped Louisiana to fourth
position in total U. S. rice production. With Mississippi's output included, the
District states accounted for just over one-fourth of total U. S.
rice output in 1973 (see table 1).

1The Sixth Federal Reserve District includes all of Alabama, Florida, and Georgia and parts of Louisiana,
Mississippi, and Tennessee.

JUNE 1974, MONTHLY REVIEW

TA BLE 1

RICE PRODUCTION

Year

Lo u isia n a

M ississip p i

D istrict
S ta te s

U. S .

A cres H arvested
1,000 A cre s

1950
1955
1960
1965

551
526
458
515

7
52
44
50

558
578
502
565

1,637
1,826
1,595
1,793

1970
1971
1972
1973

523
522
522
620

51
51
51
62

574
573
573
682

1,814
1,817
1,819
2,170

Production
1,000 cwt.

1950
1955
1960
1965

10,882
14,728
13,053
18,282

189
1,482
1,298
1,850

11,071
16,210
14,351
20,132

38,820
55,902
54,591
76,281

1970
1971
1972
1973

20,397
19,836
20,136
21,394

2,244
2,346
2,325
2,670

22,641
22,182
22,461
24,064

82,859
85,768
85,439
92,823

Y ield
lb s. per acre

1953
1955
1960
1965

2,069
2,800
2,850
3,550

2,450
2,850
2,950
3,700

2,099
2,804
2,859
3,563

2,471
3,060
3,423
4,255

1970
1971
1972
1973

3,900
3,800
3,825
3,451

4,500
4,600
4,559
4,306

3,944
3,871
3,920
3,528

4,618
4,718
4,684
4,277

Farm V alue
$1,000

1953
1955
1960
1965
1970
1971
1972
1973*

63,622
68,632
58,738
87,571

6,370
7,454
6,334
9,361

69,992
76,086
65,072
96,932

274,074
268,547
248,445
376,227

101,169
100,172
133,779
288,819

12,118
13,208
17,205
46,725

113,287
113,380
150,984
335,544

420,530
457,697
561,729
1,312,517

♦ Prelim inary

SO U R C E S: USDA, A g ricultural S ta tis tic s; Crop Production; Crop V a lu e s; R ice Situ ation .

FEDERAL RESERVE BANK OF ATLANTA



81

Government Assistance
From the beginning, rice growers went through ex­
tended periods of depressed prices whenever
production exceeded domestic needs. Eventually,
this led to governmental intercession in markets on
behalf of farmers. A number of approaches were
tried without a great deal of success until the
passage of the Agricultural Adjustment Act of
1938, which authorized both acreage allotments
and marketing quotas for rice. Producers with
acreage allotments based on historical production
were eligible for price support loans on their total
production from the Commodity Credit Corpora­
tion. However, because wartime market prices
exceeded loan levels and planted rice acreage ex­
ceeded that allotted, the loan program was little
used until the Fifties.
The situation then changed abruptly in 1951
when market prices dipped substantially below the
support loan rate, and C C C began to receive
large quantities of rice. After the 1955 acreage
allotments and marketing quotas were proclaimed
and approved by the growers, the Secretary of
Agriculture was then authorized to set the national
acreage allotment, specifying the maximum
acreage that could be grown free of penalty.
In setting the allotment, the Secretary determines
the acreage required to produce a sufficient
rice supply for domestic consumption, exports,
and an adequate stock carry-over. Currently, that
allotment is 2,100,000 acres, which is prorated
among producing states according to 1956
allotments. States, in turn, assign individual allot­
ments based on production history. For 1974, the
District states' allotment has been set at
663,000 acres.
The Secretary must proclaim annual marketing
quotas if the total rice supply exceeds the normal
supply (the amount required for consumption,
exports, and carry-over). If approved by two-thirds
of the growers, these quotas go into effect; and
growers who exceed their allotted acreage are
penalized at rates sufficient to induce compliance.
The Secretary must also declare a C C C loan and
purchase rate at a price between 65 and 90
percent of the rice parity price. Parity is that price
level which would give a unit of rice the same
purchasing power for goods and services used by
farmers as in the 1910-14 base period. When
market prices fall below the support price,
producers are eligible to deliver any or all of their
crop to the Commodity Credit Corporation at the
loan or purchase rate.
Rice producers have generally been able to
increase output per acre faster than input costs
have increased. Thus, the support price set even at
a minimum rate of parity has been profitable
enough to stimulate increased output. Consequent-

82



CHART I
Prices of rough rice tripled within two years.
$ per cwt
(M o n th ly p r ic e s )
-

-

Farm Price
-

-

-

r----------, - ---------

__ /

-

v*

i

Loan Rate

-

I

’66/’67
Source:

l

I

i

i

I

’68/’69
’70/’71
’72/’73
USDA
Year Beginning August

i

-

i

’74/’75

ly, rice production has grown far beyond domestic
needs, and price support loan levels have
generally exceeded world market prices, resulting
in the use of export subsidies to dispose of excess
rice.
When world grain prices began to increase in
mid-1972, the quantity of rice coming into the
Commodity Credit Corporation declined. Inter­
national rice prices moved to such unprecedented
levels in 1973 that practically none of the U. S.
crop moved into government ownership when price
support loans matured in 1974.
But farmers' costs have also risen rapidly,
particularly during 1974. Under the parity formula,
support prices could again overtake world market
prices, which have dropped considerably from
their 1973 highs. This could result in renewed
government losses from the continued operation
of the current rice program.
In hopes of avoiding future government losses,
the USDA has recently proposed changes in the
rice program aimed at keeping U. S. rice competi­
tive in the world market. The proposals have
drawn support from consumer interests and a
minority of growers. The proposed changes would
in effect make the rice program similar to current
wheat, feed grains, and cotton legislation whereby
price support loan rates are tied to world market
prices and direct payments are made to producers
only when prices fall below certain target levels.
Producers in large majority are resisting these
changes for fear they could not survive without
the present program's substantial economic bene­
fits.
Off-Farm Inputs
If rice production should decline as a result of
program changes, the economy's nonfarm segments

JUNE 1974, MONTHLY REVIEW

would also be affected because of the crop's
economic dominance in most areas where it is
grown. Rice farms have long been mechanized in
the United States, and rice farmers have been
heavy users of nonfarm inputs. The machinery
investment on rice farms has for many years been
larger than in most other types of agricultural
production.
Harvesting equipment is the most expensive
type used by rice farmers. The combine alone
accounted for about one-third of the $62,000
machinery investment on a medium-sized rice
farm in 1971. Large farms in the Louisiana rice area
invested up to $151,000 in machinery.2
Other significant equipment includes trucks,
mammoth tractors, land levelers, and tillage
implements. On farms without access to water
provided by irrigation companies, the investment
in wells, pumps, power plants, and irrigation
canals or pipe requires sizable additional capital.
All of these investments, in turn, generate expendi­
tures for fuel and/or electric power, as well as for
repairs and maintenance of facilities.
USDA studies show that in the early Seventies
the District's variable rice production costs aver­
aged nearly $100 per acre (see table 2). Labor,
fertilizer, seed, and chemical herbicides accounted
for the major portion of this annual out-of-pocket
expenditure. Fuel, lubrication, and equipment re­
pairs accounted for significant additional expendi­
tures. Based on the 682,000 acres harvested in 1973,
the District rice crop generated a $67-million
expenditure. In Louisiana, rice production accounted
for about one-sixth of total current farm operating
expenses. For the U. S. as a whole, total expen­
ditures probably exceeded $200 million but are a
much less significant component of total farm
expenses.
As a result of rapid increases in costs of nearly
all input items, seasonal costs for 1974 are
estimated to be about two-thirds higher than
1973's levels. On that basis, District rice farmers
are projected to spend about $120 million in pro­
ducing the expanded 1974 rice crop, and total
U. S. expenditures are likely to increase proportion­
ately.
Processing and Marketing
The Louisiana rice harvest begins in mid to late
summer and continues into early fall. Where
two crops are obtained, a practice increasingly
important along the southern edge of the rice
belt, the harvest may continue into November.

2W. F. Woolf et al, Farm Machinery and Equipment Costs In the
Southwest Louisiana Rice Area, Louisiana State University
Agricultural Experiment Station, D.A.E. Research Report No. 449,
Dec, 1972.

FEDERAL RESERVE BANK OF ATLANTA



TABLE 2
E stim ated In p u ts and V ariable C osts
in R ice Production
L o u isia n a , 1 9701

V alue
Q uantity
( . . per acre . . )

Preharvest inputs:
Labor
Seed
Fertilizer
Power and
Equipment
Herbicides
Irrigation
Interest
Total Preharvest
Cost
Harvest Inputs:
Labor
Power and
Equipment
Com bining
Drying
Total Harvest
Cost
Total Variable
Cost
Estimates for
19743

7.33 hrs.
1.33 cwt.
4.00 cwt.
______
-----------

$63.23

$30.83
11.82
12.40

$21,026,060
8,061,240
8,456,800

4.96
10.24
4.56
2.21

3,382,720
6,983,680
3,109,920
1,507,220

$77.02
2.18 hrs.
------

-----------

E stim a te d 2
Total C osts
D istrict S tates

$52,527,640

$ 4.02

$ 2,741,640

2.11
2.01
13.80

1,439,020
1,370,820
9,411,600

$21.94
$98.96
($175.72)

$14,963,080
$67,490,720
($119,841,040)

’USDA, Se le cted U .S . Crop Budgets, Y ie ld s, In pu ts, and
V ariable C o sts, Volume V, South Central Region, ERS
461, April 1971.
2Cost per acre multiplied by total acreage for harvest in
1973.
E stim ate d by economists at the American Rice Growers
Association and Texas A & M University.

Harvested grain usually goes first to the rice
dryer. These huge upright concrete structures,
with a capacity for drying and storing 300,000
hundredweight or more of rice, dot the landscape
throughout the rice belt. Increasingly in recent
years, farmers have erected their own drying and
storage facilities to allow greater flexibility in
harvesting and marketing their crop. For the
most part, however, off-farm dryers are still used.
A total of 81 commercial dryers are located
within an eight-parish area in southwestern
Louisiana and are mainly concentrated in Acadia,
Calcasieu, Jefferson Davis, and Vermilion Parishes.
At an average investment of $1,425,000 per structure
(calculated on a replacement cost basis), com­
mercial rice dryers within the District states rep­
resent a total investment of over $115 million.
The average rice dryer employs about 11 workers,
most of them seasonal, with a total annual payroll
of approximately $47,000. For the area as a whole,
then, rice dryers generate an estimated employ­
ment of about 900 people earning a total payroll
of $3.8 million.
Other major expenses involved in receiving,
drying, storing, and loading out rough rice include
building and equipment depreciation, interest on
investment, property taxes and equipment repairs.
The total cost of operating a medium-model rice
dryer in 1971 was estimated by the USDA at

83

$251,000, with $109,000 for out-of-pocket expenses.
At that rate, total expenses generated by the
operation of all rice dryers in Louisiana in 1971 ex­
ceeded $20 million, with approximately $8.8 mil­
lion total out-of-pocket expenditures.3

CHART II
An increasing proportion of the U. S. rice crop
has been exported.
m u.
cw t

After drying, rough rice then moves to the
mill, where the brown outer covering on the rice
grain is removed. Seventeen mills are located in
Louisiana, with the largest concentration at Crowley
in Acadia Parish. At an estimated average invest­
ment of $1.4 million per operation, the rice-milling
industry represents a total investment of about
$24 million.
Employment at Louisiana rice mills, some of
which operate on a full-time basis, totals about
1,150 people, with estimated annual wages and
salaries of $4.8 million. Other operating expenses
total almost $9.0 million on an annual basis.
After milling, the rice is packaged for marketing.
Rice marketed domestically is usually packaged in
one- to five-pound bags and held at the mill until
needed to supply the retail market. Rice for export
is packaged in 100-pound bags or held in bulk
awaiting shipment to overseas destinations.
Rice millers usually take title to the rice they
process; they do little processing on a custom
basis. Although they may directly market grain to
domestic users, millers usually rely upon brokers
to handle rice for export.

Y e a r B e g in n in g A u g u s t
♦ P ro je c te d

Foreign Markets

Consumption
Rice has always been utilized primarily as a human
food product. It is a dietary staple in much of
Asia, where annual consumption per capita averages
as high as 365 pounds. In the U. S., however,
annual consumption has remained rather low— 7.0
pounds per person in 1972. Consumption reached
8.3 pounds per person as recently as 1968, but
the annual average has hovered near 7.0 pounds
despite industry campaigns promoting greater use
of rice. One obstacle to its greater market penetra­
tion has been that rice, on a per pound basis,
has been two to three times more expensive than
potatoes, its chief competitor.
Domestic consumption has amounted to about
one-third of recent annual rice crops (see figure II).
The rice actually consumed from the 1973 crop is
projected to reach a new high of 37.2 million cwt.,
after wavering between 30 and 35 million cwt.
through most of the last decade. Total production
has increasingly exceeded domestic use, and the
excess has moved into the export trade.

3S. H. Holder et al, Costs of Building and Operating Rice Drying
and Storage Facilities in the South, USDA Marketing Research
Report, No. 1011, September 1973.

84



Export markets have always been important to U. S.
rice producers. In recent years, from 55 to 65
percent of the total annual rice crop has been
exported. Even though U. S. rice production is
a relatively small portion of the world total, U. S.
exports account for about one-fourth of the rice
moving in world trade. Prime customers for U. S.
rice have been India, Indonesia, and South Vietnam,
countries whose purchases accounted for 60 per­
cent of U. S. milled rice exports in 1971.
Because domestic prices have substantially ex­
ceeded world prices, subsidies have been required
to move U. S. rice into world markets. Various
government export assistance programs as well as
direct export subsidies have been used to market
rice abroad. Without these programs, accumulations
of government-owned rice stocks would have
reached burdensome proportions.
Since 1955, rice exports under Public Law 480
and other government programs have typically
ranged from one-third to one-half of the total
U. S. export volume. The majority of government
program exports have occurred under Titles I and
II of Public Law 480, which authorize sales for
foreign currencies and sales under long-term
credit arrangements, respectively. Though the ac­
tual subsidy involved is difficult to determine,
it is generally agreed that such sales reflect

JUNE 1974, MONTHLY REVIEW

T A BLE 3
Export Payments On Rice

CHART III
In 1972 the U. S. accounted for less than 2%
of total world rice production

Crop Year
Beginning
Aug. 1

Export Payment
Per Cwt.*

Total Export
Payments ($ mil.)

1960
1961
1962
1963
1964

$2.92
2.78
2.25
2.28
2.22

$54.5
56.4
54.6
71.7
64.5

1965
1966
1967
1968
1969

1.80
.87
.56
.42
.72

54.7
34.2
2.2
5.3
28.2

1970
1971
1972

1.02
1.81
1.75

37.6
57.2
49.8

SO U R C ES: USDA, Agricultural Statistics, Foreign Agricul­
tural Trade of The U.S., April 1974.
‘ Reflects the gap between the U.S. domestic price and
the competitive world price.

W O R L D R I C E P R O D U C T IO N

and over one- fourth of world rice exports,

W O R LD R IC E E X P O R T S

three-fourths of which moved to Asia.

substantial concessions to purchasing countries;
and, in some cases, these transactions may be
equivalent to outright donations. To the extent
that long-term credit is eventually repaid in
dollars or other hard currencies, however, sub­
sidies would be minimized.
Export payments are forthright government costs
that can be readily quantified. From 1960 through
the end of 1972 when they were suspended, annual
export payments averaged from 42 cents to $2.92
per cwt. A subsidy of $1.81 per cwt., paid on 1971
rice exports to make up the difference between
world and domestic prices, amounted to a total
direct government payment of $57.2 million
(see table 3). Assuming that the ultimate costs
of government program exports were at least as
much, the subsidy on total rice exports amounted
to $114 million, or one-fourth of the total farm
value of the 1971 crop. In 1970, when export pay­
ments averaged nearer $1.00 per cwt., government
costs of rice exports were sharply lower.4
Financing
Rice production, since the mid-1950's at least, has
been one of the District states' more profitable
agricultural enterprises. Even though other crops
can be and are produced within the rice area,
seldom has anyone elected to grow another crop
on rice allotment acreage. Although in some cases
a farmer might plant rice primarily to preserve
his history of production, the fact that rice continues
to be planted where permissible, even where land
is also well adapted to cotton, sugarcane, or other

U . S . R IC E E X P O R T S

FEDERAL RESERVE BANK OF ATLANTA



‘Although direct export payments were nearly negligible in 1967
and 1968, the annual average from 1960 through 1972 was $43.9
m illion, about one-fifth of the comparable average for wheat
exports. U. S. wheat acreage is many times larger and more
widespread than rice acreage, however.

85

high-valued crops, is indicative of rice's relative
profitability.
Rice's profitability under government programs
guaranteeing prices and the relative certainty of
producing a harvestable crop whether the weather
is excessively rainy or dry tend to make income
from rice considerably more certain than that from
most other enterprises. This enhances a rice pro­
ducer's attractiveness for potential lenders.
Rice production has indeed attracted an
abundance of financing from the full spectrum of
agricultural lenders, who tend to compete rather
briskly for both short and long term farm loans.
The farmer's demand for real estate credit to
finance land purchases, irrigation wells, and
equipment accounts for large volumes of long-term
credit. Intermediate credit for machinery pur­
chases and short-term credit for seasonal produc­
tion needs also generate substantial loan demand.
Land prices have recently been recorded at
$900 to $1,000 per acre in the southwest Louisiana
rice area. If loans are limited to only two-thirds
of market price, real estate credit extended could
average $600 or more per acre. The potential real
estate credit volume of only the acreage planted to
rice in 1973 would, at that rate, exceed $400 mil­
lion. The 2.4 million acres in the southwest
Louisiana rice area alone would represent a total
real estate investment in excess of $2.0 billion and
a potential credit volume of at least $1.4 billion.
Valued at replacement prices in 1971, the ma­
chinery investment on a medium-sized rice farm
(586 total acres) averaged $62,000. At that rate,
the 5,000 District rice farms have a total machinery
investment of more than $300 million. On the
average, this machinery is replaced once each six
years. Even though salvage value may be equivalent
to one-fourth the original cost, the annual expendi­
ture for rice equipment would still amount to
more than $37 million. This represents a sizable
sales volume to equipment dealers, as well as
an intermediate term loan volume to area lenders.
Machinery loans are typically extended for periods
ranging from three to five years. Longer terms are
becoming more common as farmers purchase
larger, more expensive machinery (such as com ­
bines) with longer expected life spans.
Farmers have heavy demands for production
credit as well. These short-term funds are typically
borrowed in the spring and repaid in the fall
after rice harvesting has been completed. Lenders
base the credit extended on the expected rice
production per acre. In fact, some lenders even
base loans on a farmer's actual three-year average
yield times the price of rice, adjusted for the
reduction in crop receipts that occurs when a
farmer leases land and/or water. The actual volume
of credit extended per acre reflects the substantial
yield variation from one farm to another.

86



Whereas, until recently the total variable cost of
rice production has hovered near $100 per
acre, rapid cost increases for practically all inputs,
but particularly for seed, fertilizers, and fuels, have
resulted in variable production expenses estimated
at $176 per acre for the 1974 season. Thus, within
the span of one year, the District rice farmers'
financing requirements for production purposes
have increased from $68 million to $120 million.
Lending agencies have already experienced a com ­
mensurate increase in loan volume for the 1974
crop year.
In some cases, the farm loan volume of con­
ventional lenders has increased from the additional
effect of merchant credit withdrawal. In the past,
merchants have often used liberal credit terms to
induce farmers to buy their merchandise. Faced
with limited supplies of farm inputs and especially
of fuels, fertilizers, and machinery, some merchants
are reported to have asked for advance payment
to ensure delivery of supplies. Thus, credit agency
loans have grown not only from increases in farm
input prices but also from the added loan volume
formerly handled by merchants.
Rice dryers utilize long-term credit in erecting
physical facilities but need little credit for
operational purposes. They normally do not take
title to the rice they process but assess the
farmer a flat charge of 60 to 70 cents per barrel
for rice dried and stored. This revenue, which
begins to flow in with the first rice sales, usually
supplies sufficient funds to meet operating capital
needs.
Millers typically purchase the rice they process,
and they need substantial credit to finance inven­
tory holdings. These needs are usually met by
credit lines with some of the larger regional
banks. In the case of export rice, inventories may
be financed until the product reaches its ultimate
destination and foreign buyers make payment.
If the purchaser is not of known reliability, the sale
is typically handled through draft arrangements
with large international banks so that the miller
receives payment when the rice is placed on board
ship.
In Perspective
Rice is an important world food crop, but it has
never gained major importance in the U. S. as a
whole. However, in some southern localities,
particularly within South Carolina and Louisiana,
rice is a more prominent component of the diet.
Rice production, in recent years, has been
stimulated through government subsidies. Since the
majority of the crop has been exported, these
expenses are difficult to justify from the standpoint
of rice's contribution to the domestic food supply.
Food donations and concessionary sales have been
an important form of U. S. Government aid to

JUNE 1974, MONTHLY REVIEW

underdeveloped nations. However beneficial, one
might wonder how long the public may be willing
to subsidize the production and exportation of
rice, largely for the dietary benefit of other nations.
The humanitarian aspect of food aid might
well be more inexpensively accomplished through
direct purchases in the world market where, until
recently, rice prices have been substantially lower
than domestic prices.
The benefits of government subsidies to rice
producers have been substantial in some periods,
and these benefits have influenced the total econ­
omies in the rice areas. Financial institutions,
transportation industries, machinery manufacturers

and dealers, farm supply industries, and retailers
of all sorts have benefited from a prosperous rice
industry. In addition, rice exports have contributed
to a favorable balance of payments in international
trade.
Under present world market conditions that
some see as a new era of unending growth in
demand for food products, it could be that rice
farmers might easily survive without assistance.
Indeed, if events in 1973 are a portent, the removal
of governmental assistance would hardly be noticed.
The subsidies that served to preserve the U. S.
rice industry until a time of unprecedented
need might then be viewed with greater under­
standing.*

April 3,1974
PAN AM ERICAN BANK OF
ALTAM ONTE SPRINGS
A ltam onte Springs, Florida

B an k
A n n o u n ce m e n ts

Opened for business as a par-remitting nonmember. Officers:
Gilbert L. Lewis, president; James W. Schwartz, vice presi­
dent and cashier. Capital, $600,000; surplus and other funds,
$600,000.

April 5,1974
FIRST BANK
Pineville, Louisiana

March 29,1974

Opened for business as a par-remitting nonmember.

BARTO W C O U N TY BANK

April 10,1974

Cartersville, Georgia

ATLANTIC BANK O F CO N W A Y

Opened for business as a par-remitting nonmember. Officers:
Sam C. Smith, president; Lavoy Moss, vice president and
cashier.

March 29, 1974
FIRST STATE BANK O F CULLMAN
Cullman, Alabama
Opened for business as a par-remitting nonmember. Officers:
James L. Gregory, president; James C. Bailey, vice president;
Earlene Love, cashier. Capital, $400,000; surplus and other
funds, $300,000.

O rlando, Florida
Opened for business as a par-remitting nonmember. Officers:
W illiam B. Edmands, chairman of the board; Kenneth L.
Nield, president; D. Charles Anderson, vice president and
cashier; Robert E. Mess, assistant cashier. Capital, $500,000;
surplus and other funds, $532,991.45.

April 15, 1974
WEST CENTRAL G EO R G IA BANK
Thom aston, Georgia
Opened for business as a par-remitting nonmember.

April 1,1974
FIRST CITIZENS BANK O F CLEVELAND
Cleveland, Tennessee
Opened for business as a par-remitting nonmember. Officers:
Ken Rayborn, president; Jack Everett, vice president and
cashier. Capital, $618,704; surplus and other funds, $618,704.

April 3,1974
PALM STATE BANK
Palm Harbor, Florida
Opened for business as a par-remitting nonmember. Officers:
Robert E. Prentice, president; Phyllis B. Jones, vice presi­
dent and cashier. Capital, $550,000; surplus and other funds,
$550,000.

FEDERAL RESERVE BANK OF ATLANTA



April 16,1974
THE EXCHANGE BANK O F WESTSHORE
Tampa, Florida
Opened for business as a par-remitting nonmember. Officers:
L. M. Anderson, Jr., chairman of the board; F. R. Levarge,
president and C E O ; A. G. Divers, vice president.

April 22,1974
FIRST NATIONAL BANK O F LEBANON
Lebanon, Tennessee
Opened for business as a member. Officers: R. Eugene
Roberts, president; W illiam C. Cothern, vice president and
cashier. Capital, $300,000; surplus and other funds, $450,000.

87

BANKING STA T IST IC S
Billion $

CREDIT*

DEPOSITS**
-

- 40

40

Loans

Total
- 36

— 24

_

-

20

-

8

-

4

U.S. Gov’t. Securities

- 36

—

Net Demand

- 14

-

10

-

10

-

6

Time

Savings
I I II

J

I I I I I I I I 11 I I I I 11 I I I I I I I I I

J

DJ

J

1973

DJ

J

1974

I I I I I I I I I I I I I I I I I I I I I I I I I I I II

J

J

DJ

J

1973

1975

DJ

j

1974

1975

’ Fig u res are fo r the last W ed n esd a y o f each m onth

LATEST MONTH PLOTTED: MAY

‘ D a ily average figu res

S I XTH D I S T R I C T B A N K I N G N D T E 5

CD Maturities Fall to Record Low
Loan

G ro w th

O u tru n s

Dem and

D e p o s it s

C D ’s

and

B o rro w e d

Funds

B r id g e

Gap

B il . $

B il. $

All District Banks

32 Large District Banks

-

6

-

4

h“

2

18 Gross Demand Deposits

14 -

I

I

I

I

I

I
I
1973

88




I

I

I

I

I

I
I
1974

I

I

1

I

I

I
I
1973

I'

I

I

I

I

I

I
I
1974

o

JUNE 1974, MONTHLY REVIEW

The average maturity of large-denomination CD's
held by large Sixth District banks fell to an his­
torically low 2.3 months during the first quarter
of 1974. Such short CD maturity meant that unless
renewed, 40 percent of these large CD's had to be
paid off a month later.
Such rapid turnover was particularly significant
because banks were holding very large volumes of
these certificates as the year opened. Throughout
most of 1973, demand deposit and consumer time
deposit growth at banks in this District as well as
elsewhere fell far behind the exceptional bank loan
expansion. To accommodate their loan customers,
banks therefore turned heavily to large-denomina­
tion CD's, which at the end of the year stood at
an impressive $2.8 billion. A year earlier the amount
was $1.7 billion.
The shorter the maturity of such a volume of
outstanding CD 's, the more often a bank's refi­
nancing job comes up and, in general, the greater
this problem is. Banks typically meet such a situa­
tion by selling (issuing) new certificates of deposit
or relying on nondeposit sources. These might in­
clude borrowing from other banks in the Federal
funds market, commercial paper, loan participa­
tions, or Eurodollars. Since rates on Federal funds
are usually higher than those on CD's, banks rely
more on CD's to minimize costs.
Furthermore, a desire to hold down the cost of
funds obtained through CD issues likely contrib­
uted to the maturity structure's record-setting be­
havior. If banks anticipate a rise in interest rates,
they often try to issue longer-term maturities— for
example, six months— to avoid paying higher fu­
ture rates as long as possible. Customers buying
CD's will, of course, bargain in the opposite direc­
tion. Conversely, if banks anticipate that rates will
come down, they tend to issue CD's with shorter
maturities, say 30 to 90 days, expecting to replace
them at lower rates.
The chart shows that C D maturities at District
banks started to lengthen in early 1972 at the same
time that C D interest rates began to rise. However,
the subsequent year-long decline in C D maturities
began in March 1973, six months before C D rates
started to fall. Maturities finally reached their lowest
point in March 1974 before increasing in April.
Bank anticipations that rates would peak and then
fall probably played a role in this remarkable matur­
ity decline. It is also possible that purchasers of

FEDERAL RESERVE BANK OF ATLANTA



Certificates of Deposit
M o n th s

1972
N o te :

T o p f ig u r e s c o v e r 3 2

1973
la rg e

1974

D i s t r ic t b a n k s .

CD's during this period may have desired the li­
quidity offered by short maturities more than a
chance to lock in high rates for a longer time.
Nonetheless, the sensitivity of CD maturities to ex­
pected future interest rates is indicated by their
conspicuous lengthening when rates once again
rose.
The first quarter's unusually short CD maturity
average must have intensified liquidity problems
already plaguing bankers with heavy demands for
credit. As loans further increased during these
months, loan-deposit ratios at large District banks
averaged above even their high 1973 levels.
With added pressures to renew CD issues, it is
not surprising that banks also made heavy use of
short-term borrowed reserves. Borrowing from the
Federal Reserve increased, and net purchases of
Federal funds climbed upward to $1,160 million in
March after several months' decline. Such strong
short-term borrowing by large banks generally re­
sults from many forces, one of which must have
been the extraordinarily short maturity of outstand­
ing certificates of deposit.
CHARLES D. SALLEY

89

Sixth District Statistics
Seasonally Adjusted
( A ll d a t a a r e

Latest Month

in d e x e s , u n le s s

Two
One
Month Months
Ago
Ago

Mar.
Mar.
Mar.

169
203
218
203

216
206

171
228
252
218

164
173
184
179

FINANCE AND BANKING
Member Bank Lo an s...................
Member Bank Deposits . . . .
Bank D eb its**..........................

Apr.
Apr.

684
675

595r
573r

704
658

684
562

FLORIDA

. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
■Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
■Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.
. Apr.

132.6
118.4
115.7
106.4
112.5
113.4

132.8
118.5
115.7
107.3

132.8
119.1
116.1
106.6
113.0
115.0

129.0
109.0

129.4
108.5

111.5
129.6
109.8
133.3
156.7

137.6
153.1
127.3
137.3
147.0
148,1
103.8
136.3
83.7

111.9
132.6
111.4
134.0
156.1
109.3
137.8
154.7
127*
137*
147.5
148.1
104.6
136.2
85.2

129.7
108.7
122.7
112.4
132.6
114.7
134.0
156.4

88.1

129.0
117.6
115.4
105.4
112.9
115.9
113.0
126.3
107.0
120.4
112.3
127.5
109.6
128.9
149.2
113.8
133.0
146.5
123.9
134.2
141.8
142.9
100.7
130.1
80.5

. Apr.

4.1

4.1

4.0

3.6

.
C r o p s ..............................
.
Livestock ..........................
.
Instalment Credit at Banks*/* (Mil. $)
.
.

171

202

EMPLOYMENT AND PRODUCTION

Transportation Equipment

Unemployment Rate1
(Percent of Work Force) . .
Insured Unemployment
(Percent of Cov. Emp.) . . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
Construction Contracts* . . .
Residential..........................
All other..............................
Cotton Consumption** . . . .

Food ..........................
T e x tile s .......................
A p p a rel.......................
Paper . . ...................
Printing and Publishing
Chem icals...................
Furniture and Fixtures . .
Stone, Clay, and Glass . .
Primary M etals...............
Fabricated Metals . . . .
Nonelectrical Machinery .
Electrical Machinery . .
Transportation Equipment

Latest Month
Unemployment Rate*
(Percent of Work Force) . . .
Avg. Weekly Hrs. in Mfg. (Hrs.).

INCOME AND SPENDING

Stone, Clay, and Glass

o t h e r w is e .)

One
Year
Ago

SIXTH DISTRICT

Food..............................
T e x tile s ......................
A p p a re l.......................
Paper ..........................
Printing and Publishing

in d ic a t e d

112,8
121.8

112.1

2.2

112.2
113.6
112.0
122.0

2.1

112.8

111.1

137.7
156.0
127.3
137.6
147.6
148.1
103.9
134.8

2.1

1.6

.
.
.
.
.

Apr.
Apr.
Apr.
Apr.
Apr.

39,8
223
250
196

40.4
233
246

40.6
224
261
187

41.2
231
294
169

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

Apr.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec,
Dec.
Dec.
Dec.
Dec.
Dec.

104
300
248
191
302
292
227
156
321
363
206
189
216
272
308
479
835
416

103
306
247
191
301
290
227
156
324
378
203
188

307
245
189
298
289
225
155
320
382

100

116
283
237
187
280
274

273
302
485
932
448

271
296
502
918
472

220

210

202
191
212

288
414
753
444

272
254

269
248

269
254

226
214

210

208
180
276

209
179
267

190
168
232

181
293

4.1
41.4

3.7
41.3

243

245

247

238

201

208
181
197

178
176

178
173

177
163

170
151

Apr.
Apr.
Apr.
Apr.
Apr.

152.7
128.2
157.4
215.6
96.2

152.0
128.2
156.6
212.5

101.0

151.4
127.9
155.9
214.2
91.9

147.0
125.6
151.1
204.1
99.2

. Apr.
. Apr.

3.4
39.6

3.4
40.4

3.3
40.7

41.6

306
240
311

303
240
307r

303
240
302

251
216
259

159
221

158
221

163
256

159
184

129,9
112.6
137.8
145.4
85.9

130.3
111.4
139.0
151.3
87.9

130.7
113.0
138.8
152.7
101.9

127.0
113.4
133.3
141.6
84.0

4.6
40.1

4.7
40.4

4.5
40.7

3.9
41.1

269
186
364

262
181
309

265
182
302

233
179
283

152
178

156
199

155
203

149
143

. Apr.
. Apr.
. Apr.
. Apr.

118.1
107.2
120.4
96.9
64.1

118.5
107.9
120.7
96.6
61.2

121.0

118.7
107.6

115.5
106.0
117.5
93.8
72.7

. Apr.

39.5

40.5

40.8

6.2

5.8
41.9

. Apr.

249
189
225

244
186
223

244
186
206

197
166
172

186
290

190
243

188
350

180
245

129.5
130.0
129.3
134.3
81.3

130.2
131.4
129.6
144.3
79.2

129.9
131.5
129.2
144.7
76.4

126.4
130.0
124.7
137.5
64.1

202

.
.
.
.
.

FINANCE AND BANKING
Member Bank Loans...................
Member Bank Deposits...............
Bank D e b its**..........................

Manufacturing P a y r o lls ...................Apr.
Farm Cash Receipts.......................... Mar.
EMPLOYMENT
Nonfarm Employment.......................Apr.
Manufacturing.............................. Apr.
Nonmanufacturing .......................Apr.
Construction.............................. Apr.
Farm Employment.......................... Apr.
Unemployment Rate1
(Percent of Work Force) . .
. Apr.
Avg. Weekly Hrs. in Mfg. (Hrs.)

200

2.8

FINANCE AND BANKING

158
303
338
198
187
195

221

3.9
41.0

249

INCOME
Manufacturing Payrolls . . . .
Farm Cash Receipts...................
EMPLOYMENT
Nonfarm Employment...............
Manufacturing.......................
Nonmanufacturing...................
Construction.......................
Farm Employment . . . . . . .
Unemployment Rate1
(Percent of Work Force) . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) .

4.1
40.8

One
Year
Ago

245

221

FINANCE AND BANKING
Loans*
Deposits*

. Apr.
. Apr.'

Two
One
Month Months
Ago
Ago

EMPLOYMENT
Nonfarm Employment

Unemployment Rate1
(Percent of Work Force) . .
Avg. Weekly Hrs. in Mfg. (Hrs.)
FINANCE AND BANKING

6.2

6.0

97.2
64.0

MISSISSIPPI
INCOME
Manufacturing Payrolls .
Farm Cash Receipts . .

Apr.
Mar.

EMPLOYMENT
Nonfarm Employment.......................Apr.
Manufacturing.............................. Apr.
Nonmanufacturing .......................Apr.
Construction.............................. Apr.
Farm Employment.............................. Apr.

90



175
217.3

177
247.3

176
284.2

162
199.5
EMPLOYMENT

120.2
116.9
121.7
130.2
72.7

120.8
117.8
122.2
130.0
87.9

121.2
118.2
122.5
130.2
89.2

117.8
114.5
119.3
123.3
73.6

JUNE 1974, MONTHLY REVIEW

Latest Month

Two
One
Month Months
Ago
Ago

One
Year
Ago

Unemployment Rate3
(Percent of Work Force) . . .
Avg. Weekly Hrs. in Mfg. (Hrs.) . . . Apr.

3.7
39.3

3.5
39.9

3.6
39.6

3.5
40.7

FINANCE AND BANKING
Member Bank Lo an s*...............
Member Bank Deposits* . . . . . . Apr.
Bank Debit**/**..........................

257
216
260

269
218
251

266
219
226

220
183
221

172
205

174
207

172
193

169
175

Latest Month
EMPLOYMENT
Nonfarm Employment...............
Manufacturing......................
Nonmanufacturing...................
Construction......................
Farm Employment......................
Unemployment Rate1
(Percent of Work Force) . . .
Avg. Weekly Hrs. In Mfg. (Hrs.) . . . Apr.

TWO
On*
Month Months
Ago
Aeo

Qm
Yeer
Ago

128.7
118.6
134.3
140.6
90.5

129.0
118.9
134.7
146.6
85.8

129.6
119.7
135.1
149.8
92.3

125.4
118.5
129.3
131.1
83.2

3.4
39.3

3.3
40.3

3.4
40.1

3.1
40.8

258
203
265

259
200
245

257
201
240

214
177
188

TENNESSEE
INCOME
Manufacturing Payrolls...............
Farm Cash Receipts...................

*For Sixth District area only; other totals for entire six states

FINANCE AND BANKING
Member Bank Lo an s*...................... Apr.
Member Bank Deposits*...................Apr.
Bank Debits*/**..................................Apr.

“ Daily average basis

tPreliminary data

NA Not available

r-Revited

Note: In d e xes for b an k d eb its, co n stru ctio n co n tra cts, cotton con su m ption , em ploym ent, farm c a s h re ce ip ts, lo a n s, petroleum
production, and p a y ro lls: 1967 = 100. All other in d e xe s: 1957-59 = 100.
Sources: Manufacturing production estimated by this Bank; nonfarm, mfg. and non mfg. emp., mfg. payrolls and hours, and unamp., U.S. Dept, of Labor and cooperating
state agencies; cotton consumption, U.S. Bureau of Census; construction contracts, F. W. Dodge Div., McGraw-Hill Information Systems Co.; petrol, prod., U.S. Bureau of
Mines; farm cash receipts and farm emp., U.S.D.A. Other indexes based on data collected by this Bank. All indexes calculated by this Bank.
’Data benchmarked to June 1971 Report of Condition.
‘ Unemployment rates for all District States except Florida have been estimated using new techniques developed by the U. S. Dept, of Labor. New seasonal factors have
been developed for all six District States. These new seas. adj. rates are not comparable with previously published unemp. rates.

Debits to Demand Deposit Accounts
In su re d

C o m m e r c ia l B a n k s

in t h e S i x t h

D is t r ic t

(In Thousands of Dollars)

April
1974

March
1974

April
1973

Percent Change
Year
to
April
date
1974 4 mos.
from
1974
Mar. Apr. from
1974 1973 1973

STANDARD METROPOLITAN
STATISTICAL AREAS**
Birmingham . . . .
Gadsden . . . .
Huntsville
. . .
M o b ile ...............
Montgomery . . .
Tuscaloosa . . .
Bartow-LakelandWinter Haven
Daytona Beach
Ft. LauderdaleHollywood
. .
Ft. Myers . . . .
Gainesville . . .
Jacksonville . . .
MelbourneTitusville-Cocoa
Miami ...............
Orlando...............
Pensacola
. . .
Sarasota . . . .
Tallahassee . . .
Tampa-St. Pete
W. Palm Beach . .
A lb a n y ...............
A tlan ta...............
Augusta...............
Columbus . . . .
Macon ...............
Savannah . . . .
Alexandria
.
Baton Rouge
Lafayette . .
Lake Charles
New Orleans

4,393,125
108,759
359,123
1,228,559
684,067
252,197

4,281,521
99,804
322,709
1,130,490
639,540
247,078

803,434
496,244

3,293,314
90,810
286,235
910,275
587,971
194,450

+ 3 +33
+ 9 +20
+25
+ 9 +35
+ 7 +16
+ 2 +30

+25
+ 9
+16
+24
+13
+32

Bradenton . . .
Monroe County .

824,648
390,322

750,277 - 3 + 7 +12
368,027 +27 +35 +19

Brunswick . . .

2,331,826
415,941
286,535
5,023,580

1,842,327
405,780
254,315
4,713,682

1,932,627 +27 +21 +12
321,905 + 3 +29 +28
254,071 + 13 +13 +17r
3,346,902 + 7 +50 +41

514,659
7,888,835
1,756,375
477,061
621,469
933,039
4,486,879
1,484,807

409,299
7,428,385
1,584,793
450,554
524,370
837,765
4,294,560
1,293,757

438,144
6,630,616
1,499,657
406,899
524,844
879,637
3,711,563
1,311,732

+11

+26 +17
+ 6 +19
+17
+ 6 +17
+19 +18
+ 13 + 6
+ 4 +21
+ 15 +13

+11

224,815
197,933
189,895 + 14 +18
21,831,289 17,526,880 16,166,654 +25 +35
664,350
532,229
503,059 +25 +32
492,807
441,947
420,036 + 12 +17
796,033
746,060
510,165 + 7 +56
554,012
597,159
508,790 + 8 +17

+12

+19
+14r

+10
+12
+16
+12
+11
+19

+35
+26
+17
+47

+12
+21

. .
. .
. .
. .
. .

289,221
1,593,069
309,814
281,607
5,147,463

288,713
1,432,961
292,870
251,639
5,054,259

232,277 + 0 +25
1,096,667 + 11 +45
269,932 + 6 +15
215,871 +12 +30
3,804,267 + 2 +35

Biloxi-Gulfport . .
Jackson
. . . .

254,769
1,787,249

251,074
1,605,143

266,451
1,420,563

Chattanooga . . .
Knoxville . . . .
Nashville . . . .

1,386,500
2,001,952
4,240,712

1,471,136
1,769,974
3,711,918

1,222,049 - 6 +13 +24
925,378 + 13 +116 +93
3,063,630 + 14 +38 +27

OTHER CENTERS
Anniston . . . .

122,399

112,251

+35
+18

+20
+14

+ 1 - 4 + 4
+26 +24

+11

111,628 + 9

+10

+ 6

St. Augustine
St. Petersburg .

Elberton . . .
Gainesville . .
Griffin . . . .
LaGrange . . .
Newnan
. . .
Rome...............
Valdosta . . .
Abbeville . .
Bunkie . . . .
Hammond . .
New Iberia .
Plaquemine .
Thibodaux
.

.
.
.
.
.

Percent Change
Year
to
April
date
1974 4 mos
from
1974
Mar. Apr. from
1974 1973 1973

April
1974

March
1974

April
1973

216,955

190,595
85,498

161,029 +14 +35 +32
76,376 - 6 + 5 +18

220,293
119,789
219,551
64,938
. 1,133,289
. 2,196,051

206,329
113,775
197,415
53,518
994,618
2,028,920

184,552
118,863
196,240
30,043
165,431
95,290
52,736
59,617
165,521
114,728

158,728
99,288
184,403
22,908
148,447
73,815
41,686
53,893
147,512
99,569

18,507
12,327
96,669
72,165
24,355
41,221

16,124
13,601
84,692r
62,828
21,869
36,668

189,892
75,534
198,944
35,467r
1,007,073
1,720,121
156,366
101,942
184,007
23,355
138,641
66,048
38,626
71,890
134,063
92,313
15,649
9,490
74,896
51,921
21,996
35,410
117,795
69,972
111,030
49,996

+ 7 +16 +13
+ 5 +59 +63r
+11 +10 +16
+21 +83 +65r
+14 +13 + 7
+ 8 +28 +16
+16 +18
+20 +17
+ 6 + 7
+31 +29
+11 +19
+29 +44
+27 +37
+11 -17
+12 +23
+15 +24
+15
- 9
+14
+15
+ 11

+12

+ 7
+15
+ 5

+20
+21
+25
+22
- 8
+12
+11

+18 +13
+30 +16
+29 +21r
+39 +21
+11 + 3
+16 +10

+ 19 +22 +11
+ 11 +26 + 8
+15 +27 +13
+ 7 +21 + 8

.
.

143,964
88,0i56
141,043
60,559

121,309
79,177
123,073
56,538

.
.
.

156,059
91,175
53,437

169,358
83,540
45,246

149,154 - 8 + 5 + 5
67,937 + 9 +34 +24
40,804 +18 +31 +29

Johnson City . .
Kingsport . . .

147,035
196,011
308,353

108,095
164,319
315,622

114,173 +36 +29 -10
155,980 + 19 +26 +12
255,498 - 2 +21 +16

Hattiesburg . .
Meridian . .
Natchez
. .
PascagoulaMoss Point
Vicksburg . .
Yazoo City .

District Total

. .

Alabama . . .
Florida . . . .
Louisiana! . .
Mississippi^ . .
Tennessee' . .

. 93,482,223 83,432,157r 72,076,528

+12

+30 +24

. 9,825,146 9,398,299 7,724,765 + 5 +27
30,649,595 28,196,069r 24,754,332 + 9 +24
. 28,973,013 23,780,048 21,946,982 +22 +32
. 9,133,325 8,654,947r 6,760,070 + 6 +35
. 3,601,171
3,392,198 2,973,140 + 6 +21
. 11,299,973 10,010,596 7,917,239 +13 +43

+22

+19
+29
+18
+18
+33

1 Districtportiononly
r-Revised

Figures for some areas differ slightly from preliminary figures published in "Bank Debits and Deposit Turnover" by Board of Governors of the Federal Reserve System.
“ Conforms to SMSA definitions as of December 31,1972.

FEDERAL RESERVE BANK OF ATLANTA



91

District Business Conditions

1972

1973

1974

1972

1973

1974

*Seas. adj. figure; not an index
**Data have been partially revised to new benchmarks an d are not comparable with earlier months.
***Unem ploym ent rates for January through March are based on new estim ating techniques and concepts and are
not comparable with earlier data.
Latest plotting: April, except mfg. production, Dec., and farm cash receipts, March.

The Southeastern economy weakened somewhat as labor markets and consumer spending continued to
display sluggishness. Construction activity declined slightly and falling agricultural prices slowed the
growth in farm cash receipts, but banks posted strong gains in deposits.
Unemployment increased slightly from March to
April, but the unemployment rate remained essen­
tially unchanged at 4.1 percent compared to 3.6
percent a year ago. Nonagricultural employment
edged downward for the second consecutive month.
Construction industry jobs fell substantially despite
an increase in Florida. Manufacturing employment
has continued to decline since the end of last
year; however, April's drop was the smallest in the
last four months. A rebound in transportation equip­
ment jobs was more than offset by declines in
stone, clay, glass, primary metals, and food-processing industries. Factory hours and payrolls con­
tinued to fall.
Consumer instalment credit outstanding at com ­
mercial banks grew more slowly than in any month
since May of 1970. Weakness was centered in the
auto sector, but the flow of new lending to pur­
chase all consumer goods was below the average
month of 1973. Department store sales in major
cities of the Southeast declined after adjustment for
inflation, and unit auto sales remained well below
year-ago levels.
The value of construction contracts fell slightly
in April. All of the decline took place in the non­
residential sector, where contracts for commercial
and manufacturing buildings, hotels, and motels
are off considerably from last year's levels. The res­

idential sector, buoyed by apartment contracts in
Florida, continued stable for the third straight
month despite rising mortgage rates and increas­
ingly limited mortgage funds.
Prices of agricultural commodities declined
further in May, continuing a trend that began in
late February. Prices have dropped in both the crop
and livestock sectors; eggs continued to lead the
decline at prices averaging one-third below the
year-ago level. Farm cash receipts reflected lower
prices with a slowing growth rate through the
first quarter. Increased meat production, coupled
with weakened consumer demand, has resulted in
depressed meat animal prices. Crop plantings have
increased despite inadequate fertilizer supplies.
Farm loan volume has grown rapidly, even though
interest rates have risen.
Loans and deposits at District banks posted
strong gains in April. Business loans at large banks
bulged through mid April but have since declined;
and loans at country banks picked up after several
months of slackening growth. Both demand deposits
and large-denomination time deposits grew rapidly.
Borrowing from the Federal Reserve and net pur­
chases of Federal funds remained at high levels.
Growth of investment holdings slowed, however, as
smaller banks greatly reduced their purchases of
state and local securities.

NOTE: Data on which statements are based have been adjusted whenever possible to eliminate seasonal influences.

92


JUNE 1974, MONTHLY REVIEW