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A T L A N T A , G E O R G IA , A U G U S T 3 1 , 1953

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L a b o r D a y P r o m is e s H e a v y C a s h D ra in
N a s t y K in k s in t h e C o tto n P r o b le m
H ig h w a y S ig n s f o r C h e c k s
D is tric t B u s in e s s H ig h lig h ts

SixtfiDiStridStatistics:

Condition o f 27 Member Banks in Leading C ities
Debits to Individual Demand Deposit Accounts
Department Store Sales and Inventories
Instalment Cash Loans
Retail Furniture Store Operations
W holesale Sales and Inventories

SfrtfiViStriftIndexes:




Construction Contracts
Cotton Consumption
Department Store Sales and Stocks
Electric Power Production
Furniture Store Sales
Gasoline Tax Collections
Manufacturing Employment
Petroleum Production
Turnover o f Demand Deposits

D IS T R IC T




B U S IN E S S

H IG H L IG H T S

F a r m p r i c e s s h o w s l i g h t r i s e s s in c e J u n e fo r th e m o st im p o rta n t
D is tric t p ro d u c ts.
H i g h e r p r ic e s a r e in p r o s p e c t f o r t o b a c c o c r o p , w h ic h w ill p r o b ­
a b ly b e a b o u t th e sam e size as la s t y e a r ’s. F lo rid a a n d T e n n e sse e o u t­
p u t m a y b e off so m ew h at, b u t p ro d u c tio n in G e o rg ia a n d A la b a m a is
lik ely to b e up.
A p r o s p e c t i v e c o t t o n c r o p e q u a l t o l a s t y e a r ’s m a y re s u lt fro m
sm a lle r to ta ls in G e o rg ia , L o u is ia n a , a n d M ississip p i, offset b y g a in s in
A la b a m a , F lo rid a , a n d T en n essee.
B a n k d e b i t s a r e s till i n c r e a s i n g o v e r a y e a r e a rlie r b y su b s ta n tia l
m arg in s, in d ic a tin g a c o n tin u e d g ro w th in to ta l sp en d in g .
D e p a rtm e n t s to r e s a le s s u rp a s s e d J u ly a n d A u g u st 1 9 5 2
m a r k s , larg e ly b e c a u se o f h ig h e r n o n d u ra b le g o o d s sales. A m o re th a n
se aso n a l declin e, h o w ev er, h a s o c c u rre d sin ce th e M a y 1953 p e a k .
•
N e w c a r s a l e s k e e p h i t t i n g a b o v e y e a r - a g o m a r k s , b u t u se d c a r
d e a le rs fo u n d th e ir sales lo w e r in th e first h a lf o f th is y e a r th a n in th a t
p a rt o f 1 9 5 2 . A c c o m p a n y in g th e d ro p in u se d c a r sales h a s b e e n a
slow ing d o w n in th e r a te o f g ro w th in a u to m o b ile in sta lm e n t c re d it.
M a n u f a c t u r i n g e m p l o y m e n t r o s e in J u n e m o re th a n se a so n a lly to
th e h ig h est level re c o rd e d in th e p o s tw a r y e a rs, a n d p re lim in a ry r e ­
p o rts show a c o n tin u in g g ro w th in Ju ly .
•
T o ta l d e m a n d f o r b a n k l o a n s r e m a i n s s t r o n g , a n d fall c re d it n eed s
a re e x p e c te d to in c re a se d e m a n d s still fu rth e r.
R e s e r v e p o s i t i o n s w e r e t i g h t e r d u r i n g A u g u s t a t m a jo r D is tric t
b a n k s a fte r a p e rio d o f re la tiv e ea se in J u ly , a n d th e in c re a se d lo a n
d e m a n d o f e a rly A u g u s t led som e m e m b e r b a n k s to b e g in b o rro w in g
o n c e m o re.
•
R e s i d e n t i a l c o n s t r u c t i o n c o n t r a c t s d i p p e d s h a r p l y in J u n e to th e
lo w est level since J a n u a r y 1 9 4 9 . P re lim in a ry in d ic a tio n s , h o w ev er,
a re th a t J u ly c o n tra c t a w a rd s in c re a s e d to levels p re v a ilin g in th e sp rin g .
•
L o a n s t o m a n u f a c t u r i n g a n d m in i n g c o n c e r n s r o s e in A u g u s t
a fte r a m ore-or-less ste a d y d e c lin e since th e first o f th e y e a r. R ise s w ere
r e p o rte d in th ese lo a n s th ro u g h o u t 1 9 5 2 . T h e u p w a rd tre n d in lo an s
to tra d e c o n c e rn s th is y e a r c o n tin u e s.

• 2

•

From the Factory to the Farm
A n A ppraisal o f the Farm E quipm ent Industry
“Growth is the only evidence of life,” said Cardinal
Newman. If this be true, the Sixth Federal Reserve Dis­
trict is very much alive, as evidenced by the tremendous
economic expansion here during the last decade or so.
Coincident with dynamic growth in almost every phase of
business has been a significant change in the region’s eco­
nomic structure. No longer is agriculture the main prop of
the South’s economy; manufacturing has become one of its
supporting pillars and today actually accounts for a larger
share of the District’s income than does agriculture. Within
manufacturing, moreover, diversification is the keynote.
The oldest and still most important industries, textiles and
lumbering, have lost some ground to chemicals, machinery,
metals, and a host of other industries that once were
strangers to the South.
Some of the industrial expansion resulted when na­
tional concerns were attracted to the South by the raw
materials, abundant labor supply, and favorable climate
here. Some of it, however, came about as local enterprisers
invested local capital to satisfy local needs. The farm
equipment industry is a striking example of such a develop­
ment.
Economic Changes in Agriculture Spurred Rise
of Implement Industry
To understand what has transpired in the farm equipment
industry, changes in the region’s agriculture must be con­
sidered. Happenings in one are mirrored in the other. It
is a time-honored principle of economics that an enter­
priser will substitute one factor of production for another
to achieve a desired end at a lower cost. Operation of this
principle within agriculture has resulted in the gradual
replacement of man power by machine power.
Around the turn of this century, the population move­
ment from the farm to the city began to step up in tempo,
partly in response to the higher wages offered by industry.
At the same time, a growing population demanded more
and more agricultural products. Under such pressures,
the machine made its debut. With the outbreak of World
War II, the farm manpower problem became even more
acute as labor was inducted into the armed forces or was
attracted to defense jobs. Dependence on the tractor and
countless farm implements was thus magnified. Rising pro­
duction costs, the growth in farm income, and the trend
toward fewer but larger farms also accelerated the move­
ment toward mechanized agriculture.
That farm mechanization has rolled along in high gear
is clearly evident from statistics on tractors in use. Back
in 1920 only 9,000 tractors were to be found on District
farms. By 1940, the number had climbed to 57,000, and
by 1950 it had jumped to 276,000. Meanwhile, the num­
ber of horses and mules on farms fell by more than a third.



Fundamental economic forces generated the underlying
demand for farm implements. But the requirements of
Southern agriculture strongly influenced the industry in
the District to produce certain types of equipment, such
as the peanut and sugar cane harvesters, for use almost
exclusively in this region. Also, the industry has adapted
certain standard equipment to the area’s needs.
Uppermost in the minds of those investing in this indus­
try were, of course, the prospective profits. Many of them
felt the opportunities were particularly great because,
through previous experience in farming or in factories,
they had acquired first-hand knowledge of the mechaniza­
tion problems confronting farmers. In general, it was small
firms that took advantage of these opportunities.
To create a common meeting ground for the discussion
of their mutual problems and to further the progress of
the industry, District producers got together in 1950 and
organized the Southern Farm Equipment Manufacturers,
Inc., a trade association. The cooperation of this asso­
ciation contributed much to a survey conducted by this
Bank early in the summer in an effort to learn more about
the role and operations of the industry. Much of the
material contained in this study is based on that survey.
District Production Largely of Implements
Farm equipment embraces two major types of commodi­
ties: machinery, consisting mostly of tractors and other
machine-powered items; and implements, including tools
that may be mounted on or pulled by tractors or drawn by
animal power. Only a handful of firms in the nation pro­
duce tractors and a full line of implements. These giants
in the industry have tended to concentrate their large-scale
production on items that have a wide market.
Production in the District is mostly of implements.
Short-line companies, often producing only three or four
farm tools, have grown up to meet the demands of their
particular communities. These manufacturers have cen­
tered their production on tools for use in preparing the
soil, planting, and cultivating, as well as on special farm
equipment. Changes in farming practices and in technology
have created a need for special equipment, such as irri­
gation systems and anhydrous ammonia applicators.
Biggest Growth in Number of New Firms
Has Taken Place Since 1940
“Something old and something new” aptly characterizes
the farm equipment industry in the District. At least one
firm was turning out plowshares and other mule-drawn
tools as long ago as a decade after the Civil War, whereas
another such firm opened shop just last year. Neverthe­
less, the main expansion in the industry is of recent origin.
According to the Census of Manufactures, only 18 firms
• 3 •

manufacturing farm equipment existed in the District in
1939. The number rose to 46 in 1947, and today there
are an estimated 120 scattered throughout the region.
Over half of the plants that set up operations after 1940
began at the end of the war when the backlog demand for
planting, cultivating, harvesting, and many other special
tools appeared insatiable. The peak in the birth of new
firms apparently now has been reached. Since selling
today is not so easy and profits are not so quick, the num­
ber of firms entering the industry has declined sharply
since 1950. Although many firms started as single pro­
prietorships or partnerships, today over 70 percent are
incorporated. Nevertheless, most of them are controlled
by a few people so that, from a management viewpoint,
they enjoy the advantages characteristic of sole owner­
ship and the corporation.
Employment Opportunities Increase
Com m ensurate with Growth of Industry
With small-scale plant operations in the District, mass
production techniques are feasible only to a limited extent.
The production of farm equipment, other than a few items
such as tractors, is not readily adaptable to the famous
American assembly line, simply because of the wide variety
of tools produced. Practically all farms need a tractor, but
not all farms need bush-and-bog harrows, subsoilers, cane
loaders, and the like.
Employment statistics show that the firms are compara­
tively small. In 1952, employee numbers ranged from
around 10 in some plants to more than 100 in others, but
the median was about 35. As the industry has expanded, it
has provided increasing employment opportunities. In
1947, District manufacturers had over 3,000 people on
their payrolls, or almost four times the 1939 figure. It is
reasonable to assume that the labor force has grown still
further since 1947.
Because of the inherent nature of small operations, the
average employee performs many different jobs, all the
way from processing raw materials to final assembly. In
one plant, workers operate precision machines, such as
drill presses and lathes, and also help assemble the finished
products. It is estimated that at least half of the employees
in District plants are either skilled or semi-skilled; in some
plants, the ratio is much higher.
Most of Raw M aterials Found in the South
In addition to an expanding market and a plentiful labor
supply, perhaps another element conducive to the rise of
the District farm implement industry has been the avail­
ability of raw materials. Manufacturers estimate that they
get about three fourths of their raw materials from the
South; transportation costs, therefore, can be kept to a
minimum. Purchasing agents generally find that they have
to buy only the more refined raw materials outside the
Southern market.
By far the most important materials, both in terms of
quantity used and cost, are iron and steel. Whenever
possible, manufacturers get these products from mills in
Atlanta, Birmingham, and Gadsden. Immediately after
the start of the Korean War, however, some firms found



it necessary to go abroad, particularly to Belgium and
Germany, for certain kinds of steel. Pig iron is obtained
from mills in Birmingham; lumber, of course, comes di­
rectly from Southern markets. Only for such items as
motors, disc blades, certain kinds of bearings and steel do
District manufacturers rely upon the more highly indus­
trialized areas of the nation.
A short supply of raw materials has been the chief
limiting factor on farm equipment production during the
last few years. Only in recent months have most plants
been able to get as much as they want. Although some
larger firms are still burning up telephone lines hunting
for special materials, producers generally believe the days
of scarce supplies have vanished.
Research Is Making a Contribution
Research has contributed significantly to the rise of the
farm implement industry in the District. To survive and
grow, a company must produce what the public wants
and also continually keep at least abreast of other firms in
the field through cost reductions and qualitative product
improvements.
District farm equipment producers all subscribe to the
vital and dynamic function of research. One operator
stated that there is more need for product development
here than in almost any other industry, especially since
the return of a buyer’s market and tougher competition.
Yet not all producers are in a financial position to conduct
extensive research. A t the smaller plants, top manage­
ment performs the dual role of executive and researcher.
The larger plants have research departments with from
one to more than ten full-time employees.
In improving old products and developing new ones,
District firms can rely upon public and private research
institutions, such as experiment stations and agricultural
colleges, for tests and information. Management must be
alert to innovations in planting and growing practices:, in
types of seeds and fertilizers used, and so on. Many firms
have their own gardens or farms, and the use of nearby
farms, for rigorous experimentation and testing of imple­
ments.
Research has proved invaluable to District firms in
meeting competition not merely by continually producing
new or redesigned tools, but also by directly affecting
operating costs. Because of the costly production machines
used and the general plant facilities required, fixed costs
represent a significant part of the total. For efficient, lowcost operations, therefore, producers try to maintain yearround production. Yet, the nature of the farm equipment
industry makes it highly seasonal; at times during the year
some plants face the prospect of closing down operations
altogether. To avoid cutting down on employment and
idling machines, about 40 percent of the plants are pro­
ducing items other than farm implements. Apparently not
all firms have been completely successful in this venture,
but most claim that they have dulled the sharp seasonal
swings in production through research and development.
Various Distribution System s Effective
After the implements are developed and produced, they
must find their way to the ultimate consumer, the farmer.
• 4 •

Regardless of the excellence of the product put on the
market, the success of the manufacturer depends basically
upon the effectiveness of his distribution system. For this
vital role, farm equipment producers rely principally upon
retail dealers and independent wholesale distributors. Sev­
eral have their own retail outlets, and some sell at least
part of their output directly to the farmer.
About a third of the firms visited have connections with
full-line companies that simplify their distribution prob­
lems. According to the agreement, in effect and in part,
the District firms act as branch manufacturing plants for
the large companies by producing upon order implements
bearing the trade name and color of the giants. These tools
are then distributed through the wholesale branches of the
large concerns. The proportion of the output sold this way
varies from firm to firm and from year to year, ranging
from less than 20 percent up to around 80 percent in a
given year.
Contracting part of the production to full-line firms has
the merit that payment is quick and certain and that only
a small selling force is necessary. Perhaps the major draw­
back is that it places a large part of the proverbial eggs
in one basket so that if orders should not be forthcoming,
the firm would have to start almost from scratch in de­
veloping another distribution setup. It would seem, how­
ever, that the benefits outweigh the disadvantages.
Local Industry Now Competes in National
and Foreign M arkets
Under this distribution system during the booming post­
war years, the farm equipment business surged forward
at a breath-taking pace. By 1951, the value of shipments
from District plants, including tractors, totaled 82 million
dollars, or 450 percent more than in 1947, compared with
an increase of only 70 percent for the nation. The Dis­
trict’s share of total shipments thus rose from 1.1 percent
to 3.7 percent. Some idea of the general expansion at
District plants over a longer period of time can be obtained
from data for the nation, which is shown in the accom­
panying chart.
Shipments of Farm Equipment (Including Tractors)
U. S. Manufacturers
MILLIONS OF DOLLARS

MILLIONS OF DOLLARS

kets. In 1952 around half of the firms surveyed sold about
20 percent of their total output outside the South. Also,
during the last 15 years, more than half of them have done
some exporting, and many others are seriously contem­
plating the broad foreign market today.
Total U. S. Shipments of Leading Items Produced
in the District

The District’s farm equipment industry is well prepared
to assist foreign agriculture because implements produced
for use mainly in the South can be converted easily for
use in other countries where climate, crops, and farm
practices are similar. Harvesters and loaders developed
primarily for Louisiana sugar cane production, for exam­
ple, are now found in Latin America, Africa, and other
cane-growing areas.
Exports constitute a relatively large share of the total
sales of some District firms. In 1952, a little less than
half of the firms engaged in exporting sold more than 10
percent of their total output abroad. The first chart
also shows that foreign markets for American farm
equipment have grown rapidly in the last decade. During
the war period, shipments were limited because of restricted
production and because the domestic market absorbed
most of what was produced.
Most firms that do export business deal through mer­
chants who handle all the technical aspects of exporting.
The manufacturer merely ships the goods to the designated
port and receives payment in United States dollars. To
him the transaction is, for all practical purposes, a domes­
tic one. At least two firms in the District have established
their own export departments because a significant portion
of their business is in the overseas market. Under this
setup, they have created dealerships abroad and handle
all the export details themselves.
Producers Apt To Rely More and More
on Bank Financing

A business may find that its expansion is distinctly lim­
ited if it is geared to the needs of a purely local market.
Attempting to push through this barrier, a number of firms
in the District have entered the national and global mar­



Because of the lush business conditions of the last decade,
problems of finance did not trouble the farm equipment
industry. The working capital requirements of these small
firms were not large, and there was little occasion for bank
borrowing. Bank credit to help finance sales was also in
little demand by the industry. About two fifths of the firms
did more than 60 percent of their 1952 business on the
• 5 •

cuff. The customary 30-day open-account terms, how­
ever, were nearly equivalent to cash because dealers
usually took advantage of a 2-percent discount offered
for payment within 10 days. As a result, four out of five
manufacturers stated that none of their sales involved
bank borrowings. When the dealer sells to the farmer,
however, fairly common terms are a third down with
the balance payable in two equal instalments usually at
the end of the two succeeding crop seasons.
Because larger firms tended to offer longer credit terms,
they were more likely to rely upon banks for financial
assistance to carry receivables. Any borrowing done was
against the firm’s own notes; none of the concerns dis­
counted customer paper. Some companies occasionally
financed purchases of raw materials through banks, which,
in a few cases, was done under typical bonded warehouse
arrangements. On the whole, larger firms could buy their
raw materials on credit, and they usually got enough cash
from their sales to carry on their day-to-day operations.
The problems of yesterday have vanished, but new
ones have taken their places. Declining farm prices and
incomes have forced the farmer to tighten his belt a
notch or so and to make only the most essential purchases
of capital goods. An increasing number of firms are turn­
ing, therefore, to future, or advanced, dating to help
stimulate sales.
Under future dating, a manufacturer ships merchandise
to his dealer or distributor in August, for example, but
dates the bills or invoices later, perhaps the first of October.
If the dealer pays on or before October 10, he is allowed
a 2-percent discount. If payment is delayed for several
months after shipment of the implements, the manufac­
turer’s working capital requirement will be considerably
greater. Some of the larger operators have regularly fol­
lowed the practice of future dating, but the advent of a
decided buyer’s market is forcing them to advance the
invoicing date even further. A ll this augurs increasing
reliance upon banks as sources of credit.
In Sum: And a G lance at the Future
Much has happened in the farm equipment industry
during the thirteen kaleidoscopic years since 1940. An
industry small by most standards has grown rapidly, ex­
panding beyond the confines of its native territory until
now its products are found in the four corners of the
United States as well as in nearby Cuba and far off
Madagascar. The industry is almost wholly Southern;
capital, management, labor, raw materials, ideas— all have
largely originated here.
The inevitable close dependence upon District markets
and Southern sources of raw materials has been and con­
tinues to be beneficial even while it creates problems.
Until recently, shortages of raw materials thwarted sales
by limiting production at the same time that agricultural
income was climbing rapidly. Today, however, the old
shoe is on the other foot. Materials are increasingly more
abundant, but a slackened demand has caused production
to slow down.
Nevertheless, most manufacturers surveyed were rather
optimistic about sales prospects, at least for 1953. Almost



half of them think their sales this year will exceed the high
1952 marks, mainly because of the development of new
products and the opening of new sales territories. About
a third expect lower sales because of sliding farm incomes
and prices. A ll agree that sales are increasingly harder to
make. Furthermore, the industry is facing a cost-price
squeeze. Production costs are up mainly because of higher
steel prices; and manufacturers, facing stiff competition,
are not in a position to raise prices of farm equipment.
In the more distant future, the major problem con­
fronting the industry will be marketing. Competition
among the smaller producers and also between the larger
and smaller concerns is becoming more rugged. The fullline producers can and do extend much more liberal
credit terms to their dealers and distributors than District
manufacturers can offer. Moreover, the larger firms in
other areas are beginning to turn out implements that will
compete more directly with those produced by District
firms.
Export prospects are that 1953 will not be as bright
as other recent years. The substantially improved dollar
position of many countries today is more the result of
reduced buying from this country than of increased sales
to it. Moreover, tightening import restrictions in some of
the Latin American countries, the second most important
market for United States farm machinery, also are retard­
ing exports. Although the outlook for the near future is
not too encouraging, the long-term overseas demand for
farm implements is potentially great. One of the first
steps taken by underdeveloped countries to increase pro­
duction is to employ more modern tools and equipment
in farming. With American and United Nations assist­
ance, these countries are making a start in this direction.
As a result, District producers of farm equipment are
planning to enter the foreign market with much more
vigor than in the past.
The problems of the District’s farm equipment industry
are not unlike those faced by other small unit industries
that have grown rapidly because of the favorable markets
of the postwar period. By finding wider markets for its
products at home and abroad, and by continuous improve­
ment and innovation in the machines used in agriculture,
the industry will continue to contribute to the prosperity of
the South. Only by vigorously meeting this challenge can
individual firms survive.
B asil A . W a pe n sk y

B a n k A nnouncem ent
O n August 8, the newly organized First National
B ank of Newton, Newton, Mississippi, opened for
business as a member of the Federal Reserve System.
This bank is located in territory served by the New
Orleans Branch. It began operations with a capital
stock of $75,000 and surplus and undivided profits
of $50,000. Officers are John T. Thrash, President;
/. S. Mayfield and F. D. Copeland, Vice Presidents;
C . D. Jackson, Vice President and Cashier; and
L. G. White, Jr., Secretary.

•6

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L a b o r D a y

P r o m is e s

H e a v y

C ash

B a n k s W i l l B e C a lle d O n to S u p p ly E x t r a
Between now and the end of the Labor Day weekend,
individuals and businesses in the Sixth Federal Reserve
District will probably add about 9 million dollars to their
cash holdings. Travellers, for example, will need extra
currency and coin to pay for gasoline, tickets, meals,
and lodging. Those who stay at home will need extra
cash to stock up on groceries for the long weekend.
Merchants, service stations, motels, hotels, and others
will need more money in their cash registers to make
change.
The recurring Labor Day bulge in the public’s cash
holdings in previous years is the basis for confident predic­
tions of the increase this year. Such changes in cash hold­
ings occur so regularly from year to year, not only over
the Labor Day weekend but also during other weeks and
months, that economists speak of them as seasonal varia­
tions in the demand for currency. Because the banking
system meets this demand so easily, few persons are
even aware of these variations or their effect on member
bank reserves and the availability of credit.
Although a few persons hoard money, to most Amer­
icans, currency is solely a medium of exchange. When
individuals or businesses have more cash on hand than
they need, they deposit it in banks because they know
that it is safe there and that they can draw on their
deposit accounts at any time.
Banks, like individuals, keep only enough cash on hand
to meet day-to-day transactions. Since idle cash earns no
profits, commercial banks return their extra cash to the
Federal Reserve Banks either directly or through their
correspondents. The Federal Reserve Bank credits the
member bank’s reserve account for the amount of returned
cash, which the member bank may use to expand loans
or investments or may simply leave there as excess re­
serves. The commercial banks know that if their reserves
are sufficient, they can obtain more coin or currency from
their Federal Reserve Bank whenever they need it. Thus,
when banks withdraw currency from Federal Reserve
Banks, they reduce their reserves. Decreases in currency
in circulation, therefore, add to reserves.
Money in circulation consists of Treasury currency and
Federal Reserve notes. Treasury currency is made up of
small denomination bills and coins. The value of Federal
Reserve notes in circulation is probably about six times
as great as the value of circulating Treasury currency.
Tourists bring large amounts of notes of other Reserve
Banks as well as other currency into the District and spend
them here. This inflow, which greatly exceeds the outflow
of Federal Reserve Bank of Atlanta notes to other Dis­
tricts, cannot be exactly measured. Nevertheless, fluctua­
tions in this Bank’s note circulation probably indicate
fairly well changes in the total District demand for currency.
In the District, note circulation fluctuates within the
month, from month to month, and around major holidays.
Note circulation usually rises about 20 million dollars



D r a in

C urrency

during the last week in the month. Cash withdrawals
for military payrolls cause much of these month-end rises.
In addition, banks add to their vault cash in anticipation
of customers’ cash demands for payment of month-end
bills and for pocket money. Shortly after the first of each
month, the public redeposits excess cash in the banks, and
note circulation declines. This decline continues until the
next end-of-month increase.
On a monthly basis, note circulation begins a seasonal
upswing during June that continues until it reaches a high
point shortly before Christmas. This increase closely
parallels the rapid growth of retail trade during the latter
part of the year. After the pre-Christmas peak, note cir­
culation declines rapidly in January and February, and at
a lesser rate for the next three months. The pattern of
these monthly changes is shown in the chart. In addition,
just as it does before and after Labor Day, the note
circulation of this Bank rises before Christmas, July 4th,
and Thanksgiving and declines shortly afterward.
Besides responding to the seasonal needs of business,
note circulation also changes according to general eco­
nomic conditions. The chart shows the rises during peri­
ods of business expansion and the declines during periods
of business slowdown that have taken place since 1946.
Federal Reserve Bank of Atlanta Notes
in Circulation

Note circulation also reflects price level fluctuations and
the changing relation of cash payments to total payments.
Since February this year, note circulation has declined
more than can be explained by seasonal influences.
This Bank’s note circulation will increase rapidly from
Labor Day this year until just before Christmas because
of seasonal influences. End-of-month, Thanksgiving, and
Christmas cash demands will cause rather sharp fluc­
tuations. The total growth between Labor Day and the
pre-Christmas peak will amount to about 70 million dol­
lars if the experience of the last two years is repeated and
if the general level of business activity remains unchanged.
This growth will, of course, decrease bank reserves and
contribute to tighter credit conditions during the rest of
this year.
W. M. D a v i s
• 7 •

Nasty Kinks in the Cotton Problem
Fires that threatened to burn American cotton growers
in the late 1930’s are being rekindled by current events.
As was true then, world production of cotton is large,
and stocks are building apace. The fires of the thirties,
however, were doused by the vast need for cotton during
World War II. World production during the war fell off;
carryovers were used up; prices rose; and American cot­
ton growers enjoyed favorable incomes as their large
crops sold for as much as 105 percent of parity. Several
years after the war, production rose rapidly both at home
and abroad. World cotton prices ultimately declined, and
the United States prices fell to the price-support level.
Large cotton carryovers clearly demonstrate that there are
difficulties connected with the operation of any pricesupport program, and particularly when world market
commodities like cotton or wheat are involved.
For perfect operation of a cotton price-support pro­
gram, firm downward control of supply and upward con­
trol of demand are necessary. Under the ideal operation,
cotton production would be held at the quantity the
market would take at the support price. This price would
neither be one that brings large profits to some growers
while promoting the production of high-cost cotton by
other growers nor one that encourages output of substitute
products that take over a share of the cotton market.
To achieve this ideal price-support situation, some
authoritative planning group must have exceptional ability
to evaluate the ever-changing supply and demand factors.
They must be able to translate their evaluations into
administrative directives that will help achieve the most
appropriate price. The directives might call for acreage
reductions, increases in the uses of cotton by particular
groups, or both.
W orld Cotton Carryover Mounts
Increased yearly carryovers quickly registered the fail­
ure of those running a price-support program to keep
cotton production in line with demand. It would, how­
ever, be unfair to lay all the blame at the feet of the
program administrators. Unforeseen supply and demand
bogies continually jump from behind pillars to confuse
them and to confound their efforts to appraise future
market conditions adequately. In the first place, although
cotton is sold in a world market, the United States
authorities have no control over the amounts produced,
purchased, or sold by foreigners. On the supply side,
for example, farmers both at home and abroad may work
more diligently and raise their yields. On the demand
side, nations can alter the consumption of world supplies
with import quotas, or they can unexpectedly cut off their
spending spigots by issuing licenses for the use of holdings
of foreign money. Criticism for failure would be more just
if it were directed at political actions that establish
unrealistic support levels and unwieldy mechanics for
achieving them. If any blame is to be assessed, therefore,
the general public must share in it.
Faults in the price-support program first appeared in the



late 1930’s when cotton carryovers in the United States
grew in spite of the fact that one of the program’s main
aims was to control supply. A t the same time, the United
States support price indirectly supported world cotton
prices and encouraged production abroad. Such an oc­
currence is one of the most exasperating features of any
program for supporting the price of a world commodity.
In 1953 a similar situation exists, and so exasperation
will be intensified.
Cotton consumption again is being outpaced by pro­
duction, and world carryovers are becoming larger each
year. Government estimates place stocks of cotton on
July 31, 1953, in free world countries at about 15.3
million bales, 66 percent of which is held in foreign
nations. In the United States, carryover is likely to be
about 5.2 million bales this year, compared with 2.8
million on August 1, 1952. This nation’s exports were
reduced to 3.1 million bales this year, which contributed
to the increased carryover. With favorable weather, the
estimated 24,618,000 acres now planted to cotton in this
country could produce about 14 million bales. If con­
sumption or exports do not pick up, this crop could lead
to an even larger carryover next year. The significance
of the growth in carryover in the United States is that,
although our price-support level bolsters world prices,
foreign nations sell below it when they see advantage in
such action. It may be, for example, that their unit pro­
duction costs are well below the United States support
price. Or, foreign nations, with their production overstimulated by the protection of our support price, may
simply decide to sell some cotton at lower prices. This
nation’s exports, particularly to India and Japan, have
been shrinking partly because some foreign growths, such
as Mexican middling 15/16 inch and Turkish Acala II,
have been selling from one to two cents below comparable
American growths.

Lags in Cotton Consumption
Determining and obtaining a supply of cotton that will
theoretically help to achieve the ideal support price is
only part of a complicated task. The demand for cotton
also has to be steered in the right direction. And this
“demand critter” is a slippery eel— especially slippery if
the support price for cotton is fixed at an unrealistic level
in relation to the production costs of fabrics from other
fibers in the United States and other nations. A t present,
the cotton economy is being adversely affected by an
unrealistic price level and resulting reduced consumption.
In large measure, the gain in use of rayon and other
synthetic fibers and the down trend in per-capita cotton
consumption are attributable to price disparities between
price-supported cotton and its substitutes. Staple rayon
fiber prices since 1944, for example, have ranged between
78 and 99 percent of middling 15/16 inch prices. Mean­
while, rayon production in the United States under this
competitive price situation has risen about 56 percent.
Rising synthetic fiber output abroad further dampens
• 8 •

enthusiasm regarding the future demand of foreign nations
for American cotton and cotton cloth. European output
of synthetics is now 70 percent above the 1940 level.
In Asia, Japan is using a tariff and a subsidy program to
encourage the growth of a rayon industry.
Exports of cotton cloth from the United States have
suffered from ills brought on by these circumstances.
From a peak of about 1,468 million square yards in 1947,
such exports have fallen to about 800 million square
yards. Rejuvenated textile mills of a highly efficient
character have increased production in foreign nations.
War-damaged countries have come up sharply in the
U. S. Per Capita Consumption of Textile Fibers

consumption of cotton for manufacture. In Italy, for
example, the gain from 1945 to 1952 was 158 percent.
Some of the new cloth in European countries is being
turned out by modernized mills at reduced production
costs. This, plus lower prices for foreign growths of raw
cotton, has meant increasingly strong competition in for­
eign markets for United States cloth.
With the price of cotton now clinging to a high support
level, it will take some strong forces to push consumption
up enough to raise prices very far above that level. Cur­
rent indicators do not reveal any forces strong enough
to do this. Families, for instance, have been replenishing
their wardrobes only modestly, probably because they are
replacing only worn-out items rather than adding to their
stocks as they did in 1950 and 1951. Judging from
recent rises in consumer debt, families have been using a
major share of their current incomes to satisfy desires for
automobiles, furniture, and household appliances.
The present psychology in the industrial market seems
to be against mass buying of large quantities of cotton.
Industrial buyers see the price of cotton as remaining at
the support level and are not induced to lay in abnormal
stocks of raw cotton or finished cotton textiles. Foreign
buyers have taken a similar position, and since they can
see no point in building inventories at what might prove
to be high prices, their mill stocks of raw cotton abroad
have been worked down rather than built up. War needs
for cotton have become less, urgent in view of the defense
“stretch-out” and the continued simmering of the cold
war and so are not aiding the price-support administra­



tors by pushing up on demand. At the same time, the
nation’s grants of foreign aid funds are dwindling.

Price-support Program Dilemma Continues
Growing production, slackening consumption, and rising
carryovers once again raise debates on the economics of
the present price-support program. Cotton price-support
history shows that the floor price has effectively held
domestic cotton prices up in years when they otherwise
would have fallen dangerously. To accomplish this, the
Commodity Credit Corporation has made loans on cotton
each year since 1933, except 1936. For a time the Govern­
ment actually bought the cotton in order to sustain the
price. The C C C held title to as much as 6.9 million bales
in 1940. The Government has actually realized a mone­
tary gain on its cotton operations, principally because of
war emergencies and associated price inflation. Similar
results, however, are not assured for the future. The
stage is set for an intensification of this nation’s cotton
dilemma— a high support price bringing larger, not lower,
carryovers. Even with effective production controls pinch­
ing national cotton output, the possibility of growing
carryovers would still exist because foreign production
can hold high and American exports and domestic con­
sumption can shrink further.
In the controversy over cotton price support, the eco­
nomic questions raised are vexatious ones because the
facts and logic of economic science fail to justify rigidly
high price supports. Perhaps the debate would be more
reasoned if the problem were recognized for what it is
— principally a social problem with economic overtones.
In the instance of cotton, the public apparently feels that
the permanence of the family-type farm and the well­
being of farmers, a sizable group in the national society,
should be safeguarded, and, through political pressures,
the safeguarding has taken the form of price protection.
Farmers find the price-support and production-control
programs a mixed blessing. With price support they may
receive higher prices than without it, but most growers
can expect to have less cotton to sell because of quotas
and reduced acreage.
Though the combined effect of higher prices and less
cotton to sell can bring reduced gross income, controls
seem to most farmers less frightening and less hazardous
than sharply falling prices. Such attitudes are understand­
able when one notes that net returns to cotton farmers and
their families on Southern Piedmont farms were 19 cents
an hour in 1949, when cotton prices averaged 29 cents a
pound. With 40-cent cotton in 1950, net returns were
45 cents an hour. With a cotton price of about 32 cents,
net returns probably would shrink by at least as much as
the 20-percent drop indicated by such a price change.
As long as social aspects of the price problem exist and
farmers fear violent cotton price declines and there are
political maneuvers to perpetuate a ' support program,
price support of one kind or another seems destined to
continue. The current state of supply and demand for
cotton lends weight to the belief that the support price,
except for seasonal variations, is likely to be the Amer­
ican market price for a while.
A r th u r H. K a n t n e r .
• 9 •

Highway Signs for Checks
On a recent buying trip, an Atlanta jeweler gave a New
York supply house a $20,000 check drawn on his local
bank. On the same day, he took a plane to Atlanta.
The next morning he called his banker and told him that
the check was on its way. Much to the Atlantan’s sur­
prise and mystification the banker told him, “That check
is already here.”
Back of this not uncommon incident is the complex but
smoothly working check-collection mechanism of the
nation. Fast air transportation is one of its components
that helps speed check delivery. Intricate proving and
sorting machines that provide rapid handling and pro­
cessing of bank checks compose its mechanical unit. But
the real efficiency of the mechanism is geared to the skill
of the machine operators, whose eyes are trained in the
interpretation of the check routing symbols. These sym­
bols are veritable highway signs that direct the checks
to their drawee banks.
Sponsored by the Bank Management Commission of
the American Bankers Association and the Committee on
Collections of the Federal Reserve System, the checkrouting-symbol program was first announced in June 1945.
To check sorters, the routing symbol was as revolutionary
as the standard metal highway signs were to the motorist
when they were first substituted for the painted stripes
and balls on telephone poles and the crudely contrived
arrows and pointers of “Model T ” days.
Proper location of the combined A B A transit number
and routing symbol is the upper right-hand corner of a
bank check. In its continuous campaign to achieve better
check design standards, the Bank Management Commis­
sion emphasizes the reserving of this space on bank checks
for the transit number and routing symbol.
A t first glance, the combined transit number and rout­
ing symbol might appear to be an arithmetic fraction. The
“numerator” indicates the transit number assigned to a
given bank under the numerical transit system adopted
by the A B A in 1911. Figures in the “denominator”
make up the routing symbol. The combined transit num­
ber and routing symbol for the Federal Reserve Bank of
Atlanta, for example, is
The 64 in the “numerator”
is the number assigned to the state of Georgia, and the
14 is the number designating the Federal Reserve Bank
of Atlanta. Each digit of the “denominator” conveys
specific information. The figure 6 indicates that the
check is drawn on a bank in the Sixth Federal Reserve
District. The figure 1 means that the bank is located in
the territory served by the head office. The 0 shows
that the check is acceptable for immediate credit.
The check sorter has only to look at the three- or
four-digit routing symbol to determine the Federal R e­
serve District and zone in which the drawee bank is
located. In a three-digit symbol, the first number identi­
fies the Federal Reserve Districts as follows: Boston, 1;
New York, 2; Philadelphia, 3; Cleveland, 4; Richmond,
5; Atlanta, 6; Chicago, 7; St. Louis, 8; Minneapolis, 9.



In a four-digit number, the first two numbers identify the
other three Federal Reserve Districts: Kansas City, 10;
Dallas, 11; and San Francisco, 12.
In any routing symbol, the digit following the District
designation identifies the Federal Reserve Bank zone in
which the drawee bank is located. The number 1 identi­
fies the clearing zone of the head office of a particular
Federal Reserve Bank, and succeeding numbers are
assigned to its branches by alphabetical order. For ex­
ample, in the Sixth Federal Reserve District, the figure 1
identifies banks located in the clearing zone of Atlanta,
the head office; and 2, 3, 4 and 5 identify banks located
in the clearing zones of the Birmingham, Jacksonville,
Nashville, and New Orleans branches, respectively. Zones
served by the head office and branches do not necessarily
conform to state lines, but were established on the basis
of transportation facilities.
The final digit to the right further identifies the location
of the drawee bank, in that it shows in what part of a
particular zone the bank is, and indicates whether the
item is acceptable for immediate or deferred credit. A
final 0 indicates that the bank is located in a city where a
Federal Reserve Bank or one of its branches is located
and that the check is acceptable for immediate credit.
Any other numbers in the last digit position indicate de­
ferred credit, governed by Federal Reserve official time
schedules, and are assigned consecutively to the alpha­
betically arranged states or portions of states within a
particular zone. For example, 611 would indicate that
the check was drawn on an Alabama bank located in the
territory served by the head office. A Georgia bank out­
side Atlanta would use the routing symbol 612, while 613
would mean that the bank was in Tennessee but in terri­
tory served by the head office. A n Alabama bank located
in the zone served by the Birmingham Branch would carry
the check routing number 621. If such a bank were in
Birmingham, its routing number would be 620.
Thus, use of the routing symbol is tied in with the
Federal Reserve System’s check-collection facilities. The
symbol must not be used by a bank that does not clear
all its items at par; on non-par bank checks, the numbers
are meaningless and only create confusion in sorting.
The check-routing-symbol program has had almost
spectacular success, particularly when one considers the
relatively short time that the program has been in effect
and the thousands of banks and millions of customers
involved. Surveys of checks processed by the Federal
Reserve Banks are made from time to time to determine
what proportion of the checks bear the uniform routing
symbol in the proper location. The most recent survey,
conducted in June this year, showed that 91 percent of
the checks processed by the twelve Districts bore the
routing symbol in the approved location. The Sixth Dis­
trict, with a percentage of 87, stood ninth from the top.
Further success of the check routing system depends upon
the continued cooperation of par-clearing bankers in using
the symbol in the proper location.
•

10

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Instalment Cash Loans

____________ Retail Furniture Store O perations____________
Number
Percent Change
of Stores
July 1953 from _____
Item
Reporting
June 1953
July 1952
Total s a l e s ..................................................... 132
— 11
—8
Cash sales........................................................ 118
—4
—0
Instalment and other credit sales..................118
— 12
—9
Accounts receivable, end of month . . . .
127
—2
+10
—4
+7
Collections during month.............................. 127
Inventories, end of month..............................
96___________________ — 1___________________ +2

W holesale Sales and Inventories*
Sales
Percent Change
July 1953 from
July
June
1952
1953
+2
+12
— 25
—4
— 20
—4
— 20
— 31
—5
+1
—9
+24
—5
+6
— 13
— 14
+12
+ 25
— 11
— 13
+4
+5
+22
+11
+4
+1
+5
—5
+0
—5
+2
—2
— 14
—1
—3
+2

Nn 0f
Firms
Reporting

Inventories
Percent Change
July 31,1953, from
June 30 July 31
1953
1952

3
4
4
7
3

+14
+4
+6
—3
+8

+13
+15
+19
+5
+1

6
4
3
12
24

+19
+15
+3
+12
—1

+7
+10
+7
+19
—3

4
8
15
97

+7
—1
+2
+4

— 11
+14
+9
+10

*Based on information submitted by wholesalers participating in the Monthly Wholesale
Trade Report issued by the Bureau of the Census.

Department Stores Sales and Inventories*
Sales
July 1953 from
June
July
1952
1953

Place
ALABAM A.....................— 16
Birmingham . . . . — 14
M ob ile...................... — 18
Montgomery . . . . — 20
F L O R ID A ........................— 7
Jacksonville . . . . — 4
M ia m i...................... n.a.
Orlando..................... — 10
St. Ptrsbg-TampaArea — 10
St. Petersburg . . — 11
T a m p a ..................— 9
GEO RGIA...................... —8
A tla n ta ** ...................— 5
Augusta......................— 14
Columbus..................—11
M aco n ...................... — 12
Rom e**......................— 9
Savannah** . . . . — 8
LO U ISIA N A ................. — 9
Baton Rouge . . . . — 14
New Orleans . . . . — 7
MISSISSIPPI . . . . — 14
Jackson.......................— 14
Meridian** . . . . — 9
TEN N ESSEE................. — 11
B r is t o l* * ..................— 29
Bristol-KingsportJohnson City** . . —22
Chattanooga . . . . — 11
Knoxville..................— 4
N ashville..................— 15
D ISTR IC T..................... — 10

Percent Change__________________ __
Inventories
July 31,1953, from
Yr-to-Date
July 31
1953June 30
1952
1952
1953

+0
—1

+6
+1

+5
+8
+3
—1
+7
—2
n.a.
+7
+7
+7
+7
+7
+9
—6
+5
+14
+11
+7
+5
+8
+5
—0
+3
+2
+10
—6

+6
+4
+13
+6
+5
—2
n.a.
+6
+5
+6
+5
+2
+3
—4
—2
+3
+7
+6
+6
+12
+6
+1
—2
+6
+8
—1

+4
+7

+ 14
+ 14

+2
+12

+ 13
+ 28

—3
+8
+18
+7
+6

+2
+9
+11
+7
+5

—1
+1
—1

+11
+ 10
n.a.

—7
—1
—2
+1

+2
+9
+9
+9

+4

+12

+1
+8
+0

+ 13

+8
+6

+ 15

+8

+9

includes reports from 123 stores throughout the Sixth Federal Reserve District.
**ln order to permit publication of figures for this city, a special sample has been con­
structed which is not confined exclusively to department stores. Figures for non-depart­
ment stores, however, are not used in computing the District percent changes,
n.a.= Not available.




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Condition of 2 7 Member Banks in Leading Cities

Volume
Outstandings
wn nf
Percent Change
Percent Change
Lenders
July 1953 from
July 1953 from
ReportJune
July
June
July
1953
1952
1953
1952
Lender__________________________________ ing
Federal credit unions...................... 35
+5
+11
— 13
+9
State credit unions.......................... 16
— 21
—3
+4
+31
Industrial banks............................... S
—6
—3
—1
+6
Industrial loan companies . . . .
9
+6
+14
+1
+8
Small loan companies...................... 33
—7
—7
+0
+10
Commercial b a n k s ...........................33____________ — 1_________+ 2_______________ + 2_______ +25

No. of
Firms
Report­
Type of
ing
Wholesaler
Automotive supplies
. . . 3
Electrical— Full l i ne. . . .
3
“
Wiring supplies .
3
“
Appliances
. .
5
Hardware...............................8
Industrial supplies . . . . 18
Jewelry................................... 4
Lumber and bldg. mat’ls . .
4
Refrigeration equipment . .
6
Confectionery . . . . . .
6
Drugs and sundries . . . . 11
Drygoods..............................
17
Groceries— Full line . . . . 41
“
Voluntary group .3
“
Specialty lines .8
Tobacco products . . . . . 12
12
Miscellaneous......................
Total...................................... 164

i c

(In Thousands of Dollars)

Aug. 19
1953

Item

Loans and investments—
Total .................................. 2,991,868
Loans— N e t .......................... 1,225,523
Loans— G r o s s ...................... 1,247,177
Commercial, industrial,
and agricultural loans .
687,590
Loans to brokers and
dealers in securities . .
15,137
Other loans for pur­
chasing or carrying
securities.....................
38,288
Real estate loans . . . .
91,325
Loans to banks.................
15,598
Other loans ......................
399,239
Investments— Total . . . .
Bills, certificates,
and notes .....................
782,917
U. S. bonds .......................
722,553
Other securities . . . .
260,875
Reserve with F. R. Banks . .
500,580
Cash in vault.........................
46,926
Balances with domestic
214,116
Demand deposits adjusted , 2,140,594
Time deposits......................
571,912
U. S. Gov’t deposits . . . .
146,726
Deposits of domestic banks .
602,116
46,400

July 15
1953

Aug. 20
1952

2,976,386
1,208,770
1,230,323

2,852,231
1,103,054
1,122,889

679,469
17,106

Percent Change
Aug. 19,1953, from
Aug. 20
July 15
1952
1953
+1
+1
+1

+5
+ 11
+11

627,144

+1

+10

13,144

— 12

+15

38,169
91,067
10,106
394,406
I,767j616

43,939
92,108
3,514
343,040
1,749,177

+0
+0
+54
+1
—0

— 13
—1
*
+ 16
+1

802,917
704,199
260,500
483,375
48,788

765,055
722,105
262,017
513,458
46,989

—2
+3
+0
+4
—4

+2
+0
—0
—3
—0

264,361
2,164,438
568,310
163,156
613,212
21,000

226,346
2,086,327
552,194
170,130
587,348
16,000

— 19
—1
+1
— 10
—2
*

—5
+3
+4
— 14
+3
*

Debits to Individual Demand Deposit Accounts
(In Thousands of Dollars)

Place
ALABAMA . . .
Anniston. . .
Birmingham .
Dothan . . .
Gadsden . . .
Mobile . . .
Montgomery .
Tuscaloosa* .
FLORIDA . . .
Jacksonville .
Mi ami . . . .
Greater Miami*
Orlando . . .
Pensacola . .
St. Petersburg .
Tampa . . .
W. Palm Beach*
GEORGIA . . .
Albany . . .
Atlanta . . .
Augusta . . .
Brunswick . .
Columbus . .
Elberton . . .
Gainesville* .
Griffin* . . .

July
1953

June
1953

July
1952

796,251
31,038
421,753
16,157
24,078
175,766
93,699
33,760
1,430,579
424,994
364,794
546,187
82,839
57,141
86,725
179,007
53,686
1,793,886
38,768
1,240,640
88,770
12,874
80,383
4,700
25,692
13,671
86,364
12,226
30,131
128,423
31,244
1,194,686
43,850
148.682
497754
952,400
227,994
20,427
161,909
30'560
15^098
817,623
219,125
168,695
429,803

795,122
30,329
420,846
17,392
25,058
176,434
91,926
33,137
1,479,945
450,271
365,519
547,344
91,299
56,910
83,360
194,990
55,771
1,792,253
38,398
1,247,794
87,448
13,016
79,680
4,826
25,801
13,605
95,741
9,473
28,218
132,168
16,085
1,164,325
46,654
134.455
547886
928,330
214,552
20,543
149,168
30,063
14,778
853,297
224,711
157,838
470,748

743,783
27,957
400,990
16,398
21,751
161,146
87,253
28,288
1,278,282
373,933
317,102
496,575
72,716
47,348
81,223
157,018
49,469
1,622,662
33,354
1,119,507
93,816
10,914
73,935
4,090
25,384
12,128
76,311
9,567
24,905
114,296
24,455
1,074,717
42,751
121,089
51,133
859,744
225,248
18,989
162,637
30,345
13,277
720,628
172,393
126,096
422,139

Newnan . . .
Rome* . . .
Savannah . . .
Valdosta. . .
LOUISIANA . .
Alexandria* .
Baton Rouge .
Lake Charles .
New Orleans .
MISSISSIPPI . .
Hattiesburg . .
Jackson . . .
Meridian . .
Vicksburg . .
TENNESSEE . .
Chattanooga .
Knoxville . .
Nashville. . .
SIXTH DISTRICT
32 Cities . . . 5,878,836
5,914,483
5,302,922
UNITED STATES
345 Cities . . 148,135,000 154,106,000 !137,334,000

Percent Change
July 1953 from Yr.-to-Date
June
July 7 Mos. 1953
from 1952
1953
1952
+0
+2
+0
—7
—4
—0
+2
+2
—3
—6
—0
—0
—9
+0
+4
—8
—4
+0
+1
—1
+2
—1
+1
—3
—0
+0
— 10
+ 29
+7
—3
+94
+3
—6
+ 11
—9
+3
+6
—1
+9
+2
+2
—4
—2
+7
—9

+7
+ 11
+5
—1
+ 11
+9
+7
+ 19
+ 12
+ 14
+ 15
+ 10
+ 14
+21
+7
+ 14
+9
+ 11
+16
+11
—5
+ 18
+9
+ 15
+1
+ 13
+ 13
+28
+21
+12
+28
+ 11
+3
+23
—3
+ 11
+1
+8
—0
+1
+ 14
+ 13
+27
+34
+2

+2
+4
—1
+1
+9
+7
+3
+8
+ 12
+ 12
+ 14
+ 11
+ 15
+ 15
+ 10
+ 14
+9
+8
+ 17
+9
+0
+5
+0
+ 12
+4
+8
+4
—7
+ 17
+ 10
+9
+8
—1
+ 15
+5
+8
+1
+6
—1
+2
+ 14
+ 13
+22
+ 24
+7

—1

+ 11

+9

—4

+8

+8

*Not included inSixth District totals.
• 11 •

S

i x

t

h

D

i s

t

r

i c

t

I n

d

e

x

e

s

1 9 4 7 -4 9 = 100
Manufacturing
Employment
June
1953
UNADJUSTED
District Total
Alabama .
Florida. .
Georgia. .
Louisiana .
Mississippi
Tennessee.
SEASONALLY
District Total
Alabama .
Florida . .
Georgia . .
Louisiana .
Mississippi
Tennessee .

.................. 114
..................108
..................128
..................114
..................107
.................. 113
..................117
ADJUSTED
..................115
..................110
..................132
..................117
..................108
.................. 113
.................. 118

May
1953

Cotton
Consum ption**

June
1952

114
107
131r
114
106
112
118

106r
92r
121r
112r
102
110
109r

114
108
131r
116
107
113
118

107
94
124
114
103
110
110

July
1953

June
1953

July
1952

83
80

103
100

85r
83r

85

105

87r

118
84

140
106

101
83r

98

109

lOOr

Construction
Contracts

DISTRICT SALES* . .
Atlanta1 ..................
Baton Rouge . . . .
Birmingham . . . .
Chattanooga . . . .
Jackson .....................
Jacksonville . . . .
Knoxville.................
M acon......................
M ia m i......................
Nashville.................
New Orleans . . . .
Tam pa......................
DISTRICT STOCKS* .

.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.

127p
125
110
102
127
110
105
118
143

.
.
.
.

.
.
.
.

116
128
125
148p

Adjusted
June
1953
128r
122r
lZ4r
lllr
136
120r
105
119r
150r
135
124
126r
125r
147r

July
1952

June
1953

July
1952

July
1953

June
1953

July
1952

July
1953

June
1953

July
1952

169
268
282
234
94
305

94
100
173
159
111
157

220
222
291
160
125
277

158
160
157
160
142
177
162

153
154
154
153
128
168
164

146
142
139
143
152
159
148

95p
95p
93
lO lp
lOOp

102r
106r
103
106
103

98r
94
96r
111
102

87p

90

90

162
164

152
148
154
148
155
163
163

149
145
150

98p
103p
99
lOOp
108p

104r
107r
103
105
98

lO lr
102
102r
110
111

9i

89

169
164
145

120r
116r
102r
94
117
107r
107
99r
125
125r
109
121
116
136

102 p
100
95
87
106
88
89
105
113
n.a.
92
102
106
137p

Unadjusted
June
1953
114
105
110
101
120
103
93
109
129
107
108
11 Or
117
139r

o Reserve Bank Cities
• Branch Bank Cities
mb District Boundaries
— Branch Territory Boundaries
Board of Governors of the Federal Reserve System

163
147

86p

Other District Indexes
July
1952
96r
92r
88
80
98
85
91
88
99
91
86
97
99
126

JTo permit publication of figures for this city, a sample has been constructed that is
not confined to department stores. Such non-department stores are not included in the
District index.
*Data for La., Miss., and Tenn. for District part only. Other totals for entire six states.
♦♦Daily average basis.
Sources: Mfg. emp., state depts. of labor; cotton consumption, U. S. Bureau Census;
construction contracts, F. W. Dodge Corp.; gas. tax, states depts. of rev.; furn. sales,
dept, store sales, turnover of dem. dep., FRB Atlanta; petrol, prod., U. S. Bureau of
Mines; elec. power prod., Fed. Power Comm. Indexes calculated by this Bank.




149
125
183

160

July
1953

Furniture
Store S a le s * / * *

July
1953

Departm ent Store Sales and S to ck s**
July
1953

Gasoline Tax
Collections

July
1953

Adjusted
June
1953

July
1952

Construction contracts . . . .
Residential..........................
Petrol, prod, in Coastal
Louisiana and Mississippi**. 144
Turnover of demand deposits* . 24.7
128.3
Mfg. emp. by type
Chemicals..............................
Fabricated metals . . . .
Lbr., wood prod., furn. & fix.
Paper and allied prod. . . .
Primary metals.....................
Trans, equip...........................
Elec. power prod.**.................

r Revised
p Preliminary

June
1953
144
119
177
105
92
142
105
101
171

145
25.0
129.9
May
1953
142
119
172r
107
92
140
108r
102
159

n.a. Not Available

134
21.8
113.2
June
1952
128
113
151
106
94
130
60
98
159

July
1953
239
236
241
144
23.5
June
1953
139
115
171
103
92
140
105
101
166
183
99
261

Unadjusted
June
July
1952
1953
134
237
82
196
173
268
144
23.9
May
1953
139
117
170
105
92
139
106
100
160r
175
125
220

134
20.7
June
1952
124
109
145
104
94
129
60
98
154
154
90
203