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H o it h l v | $ | R ev iew
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Volume XXXIV

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Atlanta, Georgia, August 31, 1949

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Number 8

District Long-Term Personal Savings
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S o u rce

o f I n v e s tm e n t F u n d s?

its income up to the national level is generally Sixth District have been discussed from time to time in this
recognized as the South’s major long-term economic Review. Generally, despite the diversity of subject, these dis­
problem. Southerners, as well as others who are interested incussions have concluded that more investments, of one kind
the general welfare of the nation, therefore, have derived or another, were needed in order to bring the policies to
much satisfaction from the statistical record of progress that fruition. An improved livestock-raising industry requires not
has been made in that direction during the last two decades. only better skills but also investments in improved pastures
They have seen per capita income in the Southeast rise and equipment. Full development of the tourist industry re­
from $344 in 1929 to $957 in 1948, or from 51 percent of quires tangible capital improvements in the form of roads
the national average to 68 percent. They have seen the and highways, and facilities necessary to feed and house the
Southeast’s share of total national income payments increase traveler. If the region’s water transportation facilities are to
from 10.5 percent to 13.8 percent. More important, they have be utilized fully, terminals must be built. Better education
seen the improvements brought about by this growth. Such results, not only from more pay to teachers, but also from
things as better diets, improved housing, wider educational new school buildings. Laboratories for industrial research
opportunities, and many other things that go with a higher cost money. New factories necessary for greater industrial­
standard of living are now more easily accessible to the ization obviously can come only from long-term capital
investment.
average southerner.
These examples merely emphasize what is perfectly axiom­
. But to those who have taken an active role in programs to
improve the South’s income position, the record means some­ atic to those who are seriously studying the problem of in­
thing more. The educator may feel that it is the result of a creasing the region’s income. They all see many opportuni­
modest improvement in educational standards; the agricul­ ties for profitably utilizing additional capital investment in
tural expert probably explains it as the fruit of better farm­ the region. The difficulty lies in finding this capital.
ing practices; the industrialist would likely say that ex­
The Source of Capital Investment
panded manufacturing is largely responsible. Perhaps the
banker finds that the improvement stems from wise granting Disregarding the mechanics of money, credit, and investment
of credit; and the forestry expert believes that the income institutions, it can be said that real capital investment is
has come from more efficient forestry operations. Still others made out of real savings. Savings occur when less is current­
ly consumed than is currently produced.
may see it as an effect of industrial research.
In one respect, all those who actively promote policies
A large part of American capital investment, of course, is
that look toward the raising of southern incomes have one not made from individual savings. Corporations save when
purpose in common. To give southerners better jobs. They do they pay out in dividends less than they earn. Estimates for
not necessarily want to put more southerners to work. They 1948 indicate, for example, that American corporations with
do want to put them at more productive work, either the profits after taxes of 20 billion dollars retained over half, a
same type they are now doing or perhaps something alto­ re-investment of 12.2 billion dollars. That year, personal sav­
gether different. They are united in trying to raise the pro­ ings, as defined by the Department of Commerce, was only
ductivity of the South.
slightly greater, 14.9 billion dollars. Governments also save,
in a real sense, when they use taxpayers’ money to make
Increasing Productivity
long-term capital improvements.
Some increased productivity can come from improving the
The same people or organizations who do the saving do
ability of the workers themselves or by adopting better meth­ not necessarily do the investing in capital improvements. In­
ods of doing the same things. Our national economic history, dividuals may entrust their savings to institutions who make
however, shows that the relatively high productivity of the investments for them. Institutions, in turn, may seek profit­
American worker was attained by an increase in the capital able capital investments in another region. Generally speak­
investment per worker. It is quite likely that greater produc­ ing, investments flow from those areas where economic
tivity in the South will also come when increased capital opportunities are less than savings to places where economic
investment provides more and better tools, machinery, and opportunities exceed savings.
In the past, the South has found itself in the latter cate­
equipment.

Various
policies that might lead to increased income in the gory. It was a region where the amount of funds needed for
r in g in g

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capital investment in its agriculture and other industry far
outstripped the amount of local savings. Such a position, of
course, has distinct disadvantages. Especially, as has been
the case in the South, when the investment funds from other
regions have been insufficient to satisfy all the needs for the
area’s economic development.
Many investors are reluctant to entrust their savings to
persons or organizations beyond their immediate sight. Fi­
nancial institutions often follow the accustomed pattern
which leads to investment close to home. Small business
finds it especially difficult to secure capital from a distance.
It is obvious then that a local source of funds is advantageous.
An appraisal of how adequate personal savings within the
District are as a source of investment funds should, therefore,
be worthwhile.
A Decade of Saving
Savers in the Sixth District states made a good record in the
last decade. At the end of 1938 the value of their life insur­
ance equities, repurchasable capital in savings and loan asso­
ciations, together with personal time deposits in commercial
banks, postal savings, and savings bonds amounted to 2.1
billion dollars or $140 per capita. By the end of 1948 their
total holdings had grown to 8.7 billion dollars or $532 per
capita. Part of this increase in long-term savings, of course,
can be explained by the inflationary developments in the war
and postwar periods. However, even in terms of 1935-39
dollars the gain was striking—from $139 per capita to $311.
There were other savings accumulated during this period
which are excluded from the figures just cited. For example,
some persons invested their savings in their own business or
put them to other productive uses; others used their savings
to buy stocks and corporate bonds. Yet the greater part of
long-term accumulated savings for the majority of persons
is represented by the types of savings which made up the 8.7
billion dollar total at the end of 1948. The “1948 Survey of
Consumer Finances” discovered, for example, that only 9

percent of all consumer units owned stocks and corporate
bonds, whereas 78 percent of them owned life insurance
policies; 48 percent, United States Government bonds; and
46 percent, savings accounts.
P er C ap ita L on g - T erm

S av ing s

(Amounts in Dollars)

End of
Year

Ala.

Fla.

Ga.

La.

Miss.

Tenn.

District
States

1938
1939
1940
1941
1942
1943
1944
1945
1946
1947p
1948p

Ill
121
132
152
202
269
363
429
428
450
464

173
194
229
249
307
407
525
628
693
720
719

143
156
171
189
237
323
411
490
503
541
561

174
183
189
200
264
337
441
522
502
536
547

81
88
98
98
123
171
237
284
303
320
332

163
175
189
207
260
335
429
507
512
537
551

140
152
166
182
232
308
403
473
492
520
532

United
States
408
425
447
480
561
702
880
1 ,0 3 1
1 ,0 3 9
1 ,0 8 6
1 ,1 1 1

p Preliminary
Sources: Long-term savings include private repurchasable capital in savings and
loan associations, life insurance equities, deposits in mutual savings banks, per­
sonal time deposits in insured banks, postal savings deposits, and U. S. savings
bonds at current redemption values. U. S. data are converted to per capita
figures from those of the Federal Savings and Loan Insurance Corporation. State
data for all years and U. S. data for 1948 were prepared by the Research Depart­
ment of this Bank, from which detailed data and methods may be obtained upon
request.

The record growth of long-term savings in the Sixth Dist­
rict was also impressive when measured against the rate of
growth for the United States. From the end of 1938 to the
end of 1948, total holdings of Sixth District savers increased
311 percent and per capita savings 280 percent. Throughout
the country, the rates of growth for that period were 208
percent and 172 percent, respectively.

Types of Savings
Since only a complete personal census would give exact data
on personal holdings of long-term savings, the figures cited
are necessarily estimates. But these estimates are based upon
state, national, or regional data adjusted by standard statisti­
cal procedures. Although, like all estimates, they are subject
LONG-TERM SAVINGS OF INDIVIDUALS
SIXTH DISTRICT STATES
to a margin of error, they provide a basis for analysis and
BILLIONS OF DOLLARS
BILLIONS OF DOLLARS comparison.
life insurance. By far, the most popular form of long-term
savings owned by individuals in the Sixth District states is
life insurance. At the end of 1948, policy holders in these
states owned life insurance equities to the amount of $201
per capita. Their equities had increased 154 percent since the
end of 1938. Per capita figures ranged from $104 in Missis­
sippi to $259 in Florida at the end of 1948. In Louisiana and
Mississippi, per capita life insurance equities were slightly
below per capita holdings of savings bonds.
Of course, life insurance equities do not represent imme­
diately available cash and for that reason are sometimes
called nonliquid assets. Cash surrender values of the poli­
cies are considerably less than the equities. However, the
equities are the result of consumers having spent less on cur­
rent living than they earned. Moreover, they measure the
share that these southerners have in the resources of life in­
surance companies, which have now become some of the most
important trustees for savings and, in turn, a source of in­
vestment funds.
From 1938 through 1948, individuals in the District states increased their SAVINGS BONDS. Second in importance to the Sixth District
holdings of all forms of long-term savings by record amounts. At the
end of 1948 the estimated total holdings of 8.7 billion dollars were saver are his holdings of United States savings bonds. These
312 percent greater than total holdings had been at the end of 1938, amounted to 32 percent of total per capita savings in 1948,

compared with 30 percent for American savers as a whole.
whereas
in the United States they were only 208 percent greater.


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The $170 per capita in current redemption value was strik­ total of almost 200 million dollars annually or about $14
ingly higher than the $6 per capita estimated for 1938. In per capita. For these reasons alone, the savings growth has
fact, the growth in this type of saving accounted for 42 per­ made a definite contribution toward raising the income of
cent of the total increase in per capita savings during the individuals throughout the District.
10-year period.
Rate of Saving
Savings bond owners added most to their holdings during
the war, when their incomes expanded rapidly, when they Not only are these estimates a matter of interest as a means
could not buy many consumer goods, and when they were of increased security; they are of some significance to the
urged to buy bonds as a patriotic duty. The predictions made South’s future economic development through expansion of
by many persons that when the war was over, the public capital investment. If these trends are generally representa­
would liquidate its holdings on a wide scale have not been tive of the South, some persons may ask, do they not show
verified. On the contrary, the per capita District holdings of that investment opportunities can now be met out of personal
all types of savings bonds at the end of 1948 were but savings to the same degree as is being done in other parts of
slightly less than they were at the end of 1945. Accrued dis­ the country?
count earned, as well as the continued purchase of E bonds
Of course the accumulated savings are not composed of
offset redemptions to some extent. A net increase in the pur­ idle funds seeking opportunities for capital investment. They
chase of F and G bonds by individuals offset the decline of are already in use. Neither do they measure the amount of
$8 in per capita E bond holdings from 1945 to 1948.
business savings. They do give some indication, however, of
the extent to which southerners have in the past been able to
savings deposits. About one-fifth of the District’s personal
savings — $104 per capita at the end of 1948 — is entrusted lay aside some of their current earnings.
to the commercial banks in the form of time deposits. The DOLLAR INCREASES LESS striking. Despite the greater-than167-percent increase in these deposits since 1938 was to a national rate of increase in savings, the actual per capita
great extent accomplished during the war. Growth continued dollar savings growth in the Sixth District states from 1938
at a slower rate during 1946 and 1947 with a slight decline to the end of 1948 was only 56 percent of the per capita
dollar increase for the nation. On a per capita basis, Sixth
in deposits registered for 1948.
OTHER savings. Next to the increase in holdings of savings District savers added $392 to their long-term savings; savers
bonds, per capita holdings of shares in savings and loan as­ throughout the country, $703. The reason for the greater
sociations increased at a rate greater than that for any of the percentage rate of increase in the Sixth District states was
other types of long-term savings between 1938 and 1948. that savings were lower there to start with. If this difference
These holdings of $43 per capita account for but 8 percent in the actual dollar growth in savings can be explained, it
of total savings but their postwar growth has exceeded that may be possible to have a better understanding of potential
of the war years. Finally, although not of major importance, capital investment.
per capita postal savings tripled during the decade—from $5
Factors Influencing Rate of Saving
to $15 per capita.
The most obvious explanation for the smaller growth in
RELATIVE IMPORTANCE OF TYPES OF LONG-TERM SAVINGS
District savings is that District savers had smaller incomes
PERCENT
PERCENT out of which to save. Even if they had saved the same pro­
portion of their incomes as others did, they would have saved
fewer dollars. The rate of growth in District income during
the period was higher than that for the nation but it brought
the per capita figure for the District states in 1947 up to
only 67 percent of the national one.
But did not the greater-than-national rate of growth in in­
come put District savers in a better position to add to their
savings out of the additions to their incomes than savers
elsewhere? Here, too, percentage rates of increase may be
misleading. The dollar total of the year-to-year increases in
per capita incomes for the nation was something like $814
for the period 1938-47. For the District states the total was
$605. Even if the average Sixth District saver had saved
every cent of the yearly increases in income, his dollar sav­
ings would not have expanded as much as those of the
average saver in the whole country.
DISTRICT savings rate lower. Correlations between the yearly
increases in per capita incomes and the yearly increases in
In the Sixth District states, life insurance equities are the most im­ per capita savings show that, as a matter of fact, a smaller
portant type of long-term savings, followed closely by U. S. savings bonds. proportion of the added income in the District states was
For the United States, savings deposits exceed all other types in saved than throughout the country. For the 1938-47 period
importance.
as a whole, when the average Sixth District individual re­
These savings, in addition to providing their owners with ceived a dollar of additional income during the year, he in­
a certain amount of security, are earning for them a sub­ creased his savings 46 cents. On the other hand when the
stantial sum each year. Despite the comparatively low rates average individual throughout the country got the extra
Digitizedof
forinterest
FRASER now prevailing, it is estimated that they earn a
dollar, the increase in long-term savings was 60 cents. The


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years 1 9 4 4 and 1945 w ere ex clu d ed from the com p u tation s
b ecause the w ar savin gs cam p aign s and the n o n a v a ila b ility
o f m an y good s m ade the sa v in g s rates u n u su a lly h ig h in
those years.

rate of spending higher. It seem s rea so n a b ly sa fe to assum e
that sin ce a sm a ller p ro p o rtio n o f the a d d ition s to in com e
w as saved in th e D istrict states than th rou gh ou t the country,
a larger p rop ortion w as spent. F igu res co v erin g a ll ty p es o f
consum er exp en d itu res are n ot a v a ila b le b y w h ich th is a s­
su m p tion can be tested, but scattered data p o in t tow ards its
v a lid ity .
T he latest a v a ila b le cen su s data sh ow that per cap ita retail
sa les in the S ix th D istrict states in 1 9 3 9 w ere eq u a l to 71
percent o f the p er capita in com e, w hereas the figu re fo r the
U nited States w as 63 p ercent. M oreover, on the b asis o f co r­
rela tin g y ea rly in creases in p er cap ita in com e betw een 1938
and 1947 w ith y e a rly in creases in per cap ita departm ent
store sales, it can be con clu d ed that consum ers in the D istrict
states used a greater part o f their in creased in com es to in ­
crease their b u y in g at departm ent stores than did consum ers
throughout the country.

CUMULATIVE YEARLY GROWTH IN INCOMES AND
LONG-TERM SAVINGS PER CAPITA
DOLLARS
DOLLARS
900

900

700

700

500

- 500

300

- 300

100

ioo
1938

1940

1942

1944

1946

1938

1940

1942

1944

1946

Striking growth in incomes made the gains in savings possible. Al­
though the rate of increase in Sixth District per capita incomes for
1938 to 1947 has been greater than that of the United States, the
cumulative dollar increase for the District was only $380, compared
with $678 for the nation. The cumulative dollar increase in savings,
therefore, was less in District states than in the country as a whole.
G eneral exp erien ce d u rin g the en tire p erio d (e x c lu d in g
1946 as e x c e p tio n a l) in d ica tes that every $ 1 0 y e a r ly in crease
in p er cap ita in com e th rou gh ou t the cou n try w as a cco m ­
p an ied b y an in crease o f 14 cents in p er cap ita departm ent
store sa les. In the D istrict states the $ 1 0 y e a r ly in crea se in
incom e w as accom p an ied b y an in crease o f 19 cents in per
cap ita sales, over a third m ore. T h is w as d esp ite th e influence
o f other factors on departm ent store sa les d u rin g th e p eriod .
I f th e rela tio n sh ip betw een in co m e in creases and in creases
in departm ent store sa les w as ch aracteristic o f other ty p es o f
retail trade as w e ll, there is thus an ex p la n a tio n fo r p art o f
the extraord in ary grow th in reta il sa les in the D istrict d u rin g
recent y ears.

PROPENSITY TO consume. In term s o f “ eco n o m ic ja rg o n ,” the
m argin al p ro p en sity to con su m e in th e D istrict h as been
Digitized
for er
FRASER
h igh
than th rou gh ou t the cou n try d u rin g th e la st decad e


and the m a rg in a l p ro p en sity to save h a s b een low er. In
sim p le term s, it w as m ore lik e ly that ad d itio n s to in co m es in
the D istrict w o u ld b e sp en t in stead o f saved than it w as
th rou gh ou t the cou n try. In the lig h t o f certain g e n era lly a c ­
cepted p r in c ip le s o f con su m p tio n , it is n o t su rp risin g that
such a con d itio n ex ists.
In d iv id u a lly , som e con su m ers w ill save n o m atter how
sm a ll their in co m es and w ill co n tin u e to save even w hen
their in co m es d ecrease. In g en era l, how ever, a p eriod d u rin g
w h ich there has been an in crease in in co m e is m ost fa v o ra b le
to sa v in g s ex p a n sio n , and w hat the in d iv id u a l w ill do w ith
the ad d itio n a l in co m e d o lla r s h e gets va ries w ith the am ount
o f in com e h e has been receiv in g in the past.
T he ty p ic a l fa m ily in the low in com e group h as little diffi­
cu lty in d ecid in g h ow to sp en d a d d itio n a l in c o m e; better
fo o d , h o u sin g , clo th es fo r the ch ild ren , and so on, are p ro b ­
a b ly u rg en tly w anted. S ecu rity fo r th e fu tu re m ay be fa r
dow n on the list o f th e p o ssib le u ses o f the in creased in com e.
C on seq u en tly, m ost o f the in creased in com e is sp en t. C on­
sum ers w ith v ery h ig h in co m es resp on d d ifferen tly and a
h igh er p ro p o rtio n o f th eir in co m es m ay be saved . V a ria tio n s
occur a ll th e w a y b etw een th e tw o extrem es, but as a ru le,
the h ig h er the in com e, the greater p ro p o rtio n o f that in com e
is saved.
In v iew o f the r e la tiv e in co m e sta n d in g o f the S ix th D ist­
rict states, it is n ot su rp risin g , th erefo re, that the evid en ce
sh ow s a lo w er sa v in g s rate or a h ig h er p r o p en sity to consum e
than ex ists elsew h ere. B ut there are a lso certain other ch ar­
acteristics o f the D istric t’s p o p u la tio n w h ich are cu stom arily
associated w ith lo w er rates o f sa v in g .
G en erally, low er rates o f sa v in g fro m eq u al in com es can
be exp ected from a p o p u la tio n w h ich is y o u n g er than from
on e w h ich is old er. T h e D istr ic t’s p o p u la tio n is com p ara­
tiv e ly y o u n g . In 1 9 4 0 , fo r ex a m p le, 43 p ercen t o f the p eo p le
in the six states w ere less than 21 yea rs o f age, com pared
w ith 3 6 p ercen t fo r th e cou n try as a w h o le.
A m ore h ig h ly ed u cated p o p u la tio n seem s to b e a ccom ­
p a n ied b y a h ig h er rate o f sa v in g s. In 1 9 4 0 o n ly 33 p ercen t
o f the p erson s o f 2 5 or over in the D istrict h ad g o n e to h igh
sch o o l, com p ared w ith 3 9 p ercen t th rou gh ou t the country.
F arm ers, as a ru le, sa v e m ore ou t o f a g iv en m on ey in ­
com e than do c ity d w ellers, a lth o u g h th ey do n o t n ecessa rily
do it in the fo rm s m easured h ere. R ather, th ey o ften p refer
to u se th eir sa v in g s fo r p ro p erty im p rovem en ts, to increase
their lan d h o ld in g s, or to p a y off debts. T h e p ro p ortion o f
farm p o p u la tio n is greater in th e D istr ic t th an th rou gh ou t
the cou n try. W ere other th in g s eq u a l, it is p o ssib le that this
co n d itio n m igh t ra ise the area’s rate o f sa v in g s. B ecause the
m a jo rity o f th ese farm ers receiv e lo w in co m es, how ever,
such a p o ss ib ility seem s u n lik ely .
S ix th D istrict savers co n seq u en tly m ade a v ery cred itab le
p erform an ce in sp ite o f th eir h a n d ica p s. B y the end o f 1947
th eir long-term sa v in g s w ere ab ou t seven tim es the average
p er cap ita m o n th ly in com e fo r that year. In 1 9 3 8, savin gs
had eq u a led o n ly ab ou t six m o n th s’ in co m e. N everth eless,
there are nu m erou s o b sta cles to b e overcom e b efo re the
D istrict long-term sa v in g s w ill be eq u a l to th e n a tio n a l ratio
o f 10 m onth’s p er ca p ita in com e.

Can the South Now Finance Itself?
B ecau se the o p p o rtu n ities fo r th e in vestm en t o f sa v in g s are
p r a c tic a lly im m easu rab le, there is n o w a y o f e x a c tly d e­
term in in g w h ether p erso n a l sa v in g s are n ow adeq uate to
m eet th e in vestm en t o p p o rtu n ities a v a ila b le in th e S ixth

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District. At least it can be said, however, that the amount of
personal savings that could be used for capital investment
is lower in the Sixth District in relation to present economic
activity than in many other areas of the country. If past per­
formance is any measure, moreover, it seems unlikely that
the condition will be corrected in the near future.
SIXTH DISTRICT PER CAPITA INCOME AND SAVINGS AS PERCENT
OF U. S. PER CAPITA INCOME, 1947
PERCENT
PERCENT

S ix t h

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D is t r ic t

S t a t is t ic s

CONDITION OF 28 MEMBER BANKS IN LEADING CITIES
(In Thousands of Dollars)
Percent Change
Aug. 17, July 20, Aug. 18, Aug. 17,1949, from
Item
1949
1949
1948
July 20, Aug. 18,
1949
1948
Loans and investm ents—
2,355,387 2,282,101 2,308,100
+. 3
+ 2
Loans—N et...........
794,612 — 3
765,325
786,684
—t 4
Loans—Gross
801,989/ — 3.
776,428
797,711
— 3
Commercial, industrial,
and agricultural loans.
452,234
489,330 — 3
439,315
— 10
Loans to brokers and
dealers in secu rities...
8,669
7,239
—
25
6,537
— 10
O ther loans for pu r­
chasing and carrying
securities........
55,414 — 1
37,881
37,341
— 33
Real estate lo an s.............
63,385
68,959
69,396
+ 1
+ 9
Loans to b a n k s,
5,816
4,963 — 24
4,420
— 11
O ther lo a n s.
181,658 — 2
224,152
219,419
+ 21
Investm ents—total
1,590,062, 1,495,417 1,513,488
+■ 6
+ 5
Bills, certificates, and
n o te s...............
391,751,
445,855
492,223
+ 26,
+ 10
U. S. b o n d s.......
900,832
876,707 — 1
892,455
+ 2
Other securities
202,834
190,926
205,384
+ 1
+ 8
Reserve with F. R. Bank...
423,003
433,060 — 3
408,455
— 6
Cash in vault........
39,927
41,883 — 4
38,386
— 8
Balances with dom estic
b an k s.................
192,283
186,825
192,429
— 0
-b 3
Demand deposits adjusted 1,751,303 1,758,438 1,765,582 —• 0:
— 1
lim e d ep o sits___
541,106
538,538;
535,078
+ 1
+ O'
U. b. Gov t d ep o sits...........
37,008
18,082,
+ 105
— 12
41,852
Deposits of domestic bank.
480,758
426,117
455,422
+ 6
+ 13
Borrowings.........
7,450
DEBITS TO INDIVIDUAL BANK ACCOUNTS
(In Thousands of Dollars)

U.S.

FLA .

TENN.

LA.

GA.

ALA.

MISS.

As a rule, the smaller the income the smaller is the proportion ot that
income saved. Consequently, in the Sixth District states, where per capita
incomes are low, long-term savings are lower in relation to per capita in­
come than they are throughout the United States.
One of the encouraging things, of course, about the expe­
rience of the last decade is the progress that has been made
despite handicaps. Given ample time and given a continued
advance in income, it is possible that the area’s investment
needs can be satisfied eventually from its own savings. More­
over, the job could become progressively easier as incomes
become larger.
If the figures mean anything, however, the answer to the
question, Can the South now finance itself out of its own
savings? must be No, insofar as personal savings are con­
cerned. Capital expansion that relies entirely upon local in­
vestment out of savings will, of necessity, be considerably
less than one which is helped by the investment of personal
savings of other areas where incomes are higher.
C

B a n k

h a r l e s

T . T

On August 18, a newly organized nonmember bank,
the Citizens Bank of DeKalb, Avondale Estates, Geor­
gia ., opened for business and began remitting at par.
This bank has a capital stock of $50,000, paid-in
surplus of $10,000, and paid-in undivided profits of
$5,000. The officers of the bank are Walter H. Scott,
President; J. Vernie Hall, Vice President; Frank B.
Graham, Jr., Vice President; and Ned E. Porter,
Cashier.

Percent Change
July 1949, from
June
July
1949
1948

June
1949

July
1948

3
6
2
3
5
3

17,607
298,602
11,080
15,753
113,252
66,939

17,839
310,412
11,317
16,156
126,124
66,979

19,349
320,672
10,688
17,484
153,890
64,963

—
—
—
—
—
—

1
4
2
3
10
0

—
—
+
—
—
+

9
7
4
10
26
3

4
7
13
3
3
3
6

251,122
208,108
287,351
45,454
34,090
49,431
108,752

261,704
226,280
319,071
50,868
32,620
51,112
120,716

269,143
231,467
315,249
47,780
34,256
48,673
109,802

—
—
—
—
+
—
—

4
8
10
11
5
3
10

—
—
—
—
—
+
—

7
10
9
5
0
2
1

S avannah.........
V aldosta...........

3
4
a
2
4
2
3
2
3
2
3
4
2

20,331
741,488
54,894
8,350
47,394
3,312
12,517
10,012
50,679
7,916
17,157
83,530
12,694

20,787
790,966
51,021
8,446
47,684
3,442
13,204
9,881
52,506
7,807
17,193
82,010
10,707

19,814
780,417
53,997
9,491
53,690
3,558
14,362
10,639
58,575
8,566
20,404
105,113
17,737

—
—
+
—
—
—
—
+
—
+
—
+
+

2
6
8
1
1
4
5
1
3
1
0
2
19

+
—
+
—
—
—
—
—
—
—
—
—
—

3
5
2
12
12
7
13
6
13
8
16
21
28

LOUISIANA
Alexandria*---Baton R ouge.. .
Lake C harles..
New O rle a n s...

3
3
3
8

29,147
105,247
36,420
609,614

28,255
105,527
37,223
686,141

28,212
94,407
34,674
655,582

+
—
—
—

3
0
2
11

+
+
+
—

3
11
5
7

MISSISSIPPI
H attiesburg---Jackson.............
M eridian...........
V icksburg........

2
3
3
2

15,553
109,811
23,092
21,940

15,999
120,669
22,216
21,765

16,288
125,410
27,527
22,634

—
—
+
+

3
9
4
1

—
—
—
—

5
12
16
3

TENNESSEE
C h attan o o g a...
Knoxville.........
N ashville.........

3
4
6

126,362
99,991
275,869

130,825
110,916
309,913

146,782
113,003
300,731

— 3
— 10
— 11

— 14
— 12
— 8

SIXTH DISTRICT
32 C ities...........

114

3,674,677

3,928,697

3,976,163

— 6

— 8

UNITED STATES
333 C ities........
98,484,000 109,068,000 102,940,000
*Not included in Sixth District total.-

— 10

— 4

ALABAMA
Anniston...........
Birmingham.. .
G adsden..........
M ontgom ery.. .
FLORIDA
Jacksonville. .. .
Miami...............
G reater Miami*
O rlando ...........
P ensacola.......
St. P etersburg.
GEORGIA
A tlanta.............
A ugusta...........
Brunsw ick.......
C olum bus.......
E lberton...........
G ainesville*...
N ew nan...........

a y l o r

A n n o u n c e m e n ts




No. of
Banks
Report­
ing

July
1949

Place

7 8

M o n t h l y

R e v ie w

o f th e F e d e r a l R e s e r v e B a n k o f A tla n ta f o r A u g u s t 1 9 4 9

District Business Conditions
Banking and Trade

sales may have been somewhat different. Moreover, figures
for the entire District conceal rather marked variations from
a n k i n g and trade statistics for July and the first half of
August indicated little change in the trend of business city to city.
activity in the Sixth District. Debits, which consist of checks Exactly how much price declines are reflected in the lower
and other withdrawals from banks, in the principal cities of dollar sales is, of course, difficult to measure. According to
the District declined from June to July and were 8 percent the index of consumer prices for the District which is based
less this July than they were last July. In June they were on the Bureau of Labor Statistics indexes for the larger cities,
down 3 percent from the corresponding month of the pre­ clothing prices were 2.7 percent lower in June this year than
ceding year. For the three weeks ended August 17, debits to in June last year and home furnishings prices were down 1.4
demand deposit accounts at the weekly reporting member percent. Weighting these changes by the importance of the
banks in leading cities were one percent below those reported two types of goods to total department store sales indicates a
decline of 2.6 percent in prices at District department stores.
for the comparable period last year.
Loans of all member banks were 8 million dollars less on The Consumers Price Index, however, does not include the
the last Wednesday in July than they were at the end of the prices of many goods sold at department stores nor the whole
preceding month. During the corresponding period last year, effect of price reductions made in special sales or promotions.
For the first seven months of the year, department stores
loans declined 3 million dollars and a further decline was
reported in August but a rather sharp increase took place throughout the District sold about 3 percent less on a dollar
each month thereafter.
basis than they did during that period last year. However, the
At the weekly reporting banks, commercial and industrial seasonally adjusted indexes for the first six months of this
loans in July averaged 461 million dollars, 68 million dollars year averaged 4 percent less than during the last half of 1948
less than in June and the lowest amount reported for any when there was an expansion in sales. Consequently, unless
month this year. By August 17 they were down to 439 million there is a growth in sales during the remainder of the year,
dollars. Last year these loans declined 5 million dollars from the rate of decline for the entire year will be greater than
that experienced thus far.
June to July and increased one million in August.
Not for more than a decade have annual sales fallen below
The seasonally adjusted index of department store sales in
July was 377 percent of the 1935-39 average, compared with those of the preceding year. In 1938, the most recent period
368 for June and 402 for July last year. If sales at the weekly of decline, department store sales in the District fell approx­
reporting stores during the first three weeks of the month are imately 2 percent for the year. On the other hand, from
any indication, the seasonally adjusted index for August for 1920 to 1921 they declined 14 percent and 5.6 percent further
the District as a whole will be approximately 378, compared in 1922. In 1924 the District stores sold 3 percent less than
in 1923. Sales were smaller each year following 1928 until
with 393 in August 1948.
Declines from last year were also reported for July by the 1933. In 1932 they were 40 percent lower than in 1928. Long­
furniture stores, where sales were down 2 percent, and by the term comparisons with the United States can be made from
jewelry and household appliance stores, whose sales dropped the accompanying chart which shows the behavior of depart­
17 and 33 percent, respectively. These reports, of course, ment store sales in the District and throughout the country
c .t . t .
do not cover all types of retail trade where the changes in for the last 30 years.

B

DEPARTMENT STORE SALES, 1919-49
ADJU STED FOR SE A SO N A L

VARIAT IO N. 1935 - 3 9 A V E R A G E = IO O

400

400

200

100

100


1924
1920
1922


1926

1928

1930

1932

1934

1936

1938

1940

1942

1944

1946

M

o n t h ly

R e v ie w

o f th e F e d e r a l R e s e r v e B a n k o f A tla n ta f o r A u g u s t 1 9 4 9

Industry and Employment

awarded in the Sixth
District in July, according to F. W. Dodge Corporation
statistics, was down 30 percent from June and was nearly
8 percent less than the total for July last year. For the first
seven months of 1949, however, total awards were only 4.6
percent less than in that part of 1948, a comparison not
unfavorable because of a decline in construction costs since
last fall. Residential contracts awarded in July were 2.5
percent larger than a year ago. For the seven months, how­
ever, they were down 7.1 percent, and contracts for “all
other” construction were off 2.7 percent. Residential con­
struction has accounted for 41.4 percent of the total so far
this year, about the same proportion as in the comparable
period of 1948.
TEXTILE MILL ACTIVITY in Alabama, Georgia, Tennessee, and
Mississippi declined in July, the last month of the cotton
year and the time when many mills shut down for a vacation.
The daily average rate of cotton consumption by the mills
in these states in July was down 20 percent from June; it
was 25 percent lower than in July last year; and it was the
lowest rate for any month since July 1938.
ELECTRIC POWER PRODUCTION by public utilities in the Sixth
District states increased at a daily average rate of a little
more than one percent in June, following a three-month
decline of 9 percent from the record February rate. The June
rate was 5.9 percent higher than that for June 1948. A 20percent increase over June 1948 in hydro-generated current,
largely because of gains in Alabama and Georgia, was par­
tially offset by a 4-percent decrease in fuel-generated power
which took place for the most part in Alabama and Ten­
nessee. Fifty-five percent of total power production was from
the use of fuel.
COAL PRODUCTION in Alabama and Tennessee, already much
below that of last year, declined further in July as a result of
a three-day work week following the one-week vacation. July
production in these two states was not quite half as large as it
was in July last year.
STEEL MILL ACTIVITY in the Birmingham-Gadsden area has been
reported at more than 100 percent of rated capacity each
week since April with the exception of the second week in
July, when it was 92 percent, and the last two weeks in
August, when it was 97 percent.
MANUFACTURING EMPLOYMENT in the District registered the
seventh consecutive monthly decline in June, when it was 9.7
percent below last November. The June index was 1.2 percent
below that for May and 9 percent below that for June 1948.
There were small over-all gains in June in employment in
lumber and wood products and in transportation equipment
but these were not enough to offset declines in the other manu­
facturing groups. In lumber and wood products industries,
gains in Louisiana and Tennessee slightly more than offset
losses in Alabama and Florida. A substantial increase in
transportation equipment employment in Tennessee more than
offset decreases in the number of workers at shipbuilding
and repair establishments in Florida and Louisiana. A 2.6percent decline in chemicals and allied products employment
was largely due to seasonal reductions at plants manufactur­
ing cottonseed oil products and fertilizers.
Textile employment was down 2.3 percent in June, and
was 15.5 percent less than in June last year. Employment in
Digitizedtransportation
for FRASER
equipment was down 13.9 percent from a year

7 9

S ix t h D is tr ic t I n d e x e s

THE VALUE OF CONSTRUCTION CONTRACTS



DEPARTMENT STORE SALES*
Adjusted*
Unadjusted
July
June
June
July
July
1949
1948
1949
1949
1949
402r
323
377
368
294
418r
340
389
420
303
427r!
358
403
412
334
415r
291
356
350
314
332
389r
289
357
299
353r
297
369
349
273
382
435r
338
310
389
433r
416
330
337
355
324r
257
220
185\
262
416r
307
404
384
283
397r
286
346
336
274
433r
353
393
303
384
371r
359
328
368
277
500r
406
508
488
430

Place
DISTRICT...........
A tlanta...........
Baton R ouge..
Birmingham ..
Chattanooga^.
Jackson...........
Jacksonville..
Knoxville........
M acon.............
Miami.............
M ontgomery..
Nashville........
New O rleans.
Tam pa......... ..

DEPARTMENT STORE STOCKS
Unadjusted
Adjusted**
June
July
June
July
1949
1949
1949
1949
1948
300
319
325
364r
312
379
385
412
423
454r
286
245
263
266
301r
332
317
338
39 lr
341
456
485
436
450
545r
271
296
351r
290
282

Place
DISTRICT...........
A tlanta...........
Birmingham..
M ontgom ery..
N ashville........
New Orleans.

GASOLINE TAX COLLECTIONS*
Unadjusted
Adjusted*
June
July
June
July
1949
1949
1949
1948
ft
209
212
213
210
193
214
208
213
201
204
188
182
195
188
185
196
196
190
191
184
228
252
246
223
209
215
204
210
209
186
244
233
231
241
206

Place
SIX STATES.
A labam a..,
F lorida___
G e o rg ia ...
Louisiana..
Mississippi
T ennessee.

July
1948
314;
326
354
344
315
261
352
351
233
291
314
334
285
400

July
1948
343
418
277
364
529
337

July
1948
189
196
172
179
205
181

COTTON CONSUMPTION*
June
July
July
1949
1948
1949
TOTAL...........
119
111
89
A labam a...
125
120t
96
121
G eorgia.. .
107
88
60
54
M ississippi. 41
97
Tennessee.
114
79

ELECTRIC POWER PRODUCTION*
May
June
June
1948
1949
1949
332
348
SIX STATES.. 352
Hydro­
233
297
280i
generated
Fuel­
462
414
445
generated

MANUFACTURING
EMPLOYMENT***

CONSTRUCTION CONTRACTS
May
June
June
Place
1949
1948
1949
DISTRICT.... 595
508
518
R esidential. 702
724
715
403
543
422
A labam a... 565
508
453
F lorida. . . .
455
646
633
G e o rg ia ...
748
463
482
L ouisiana.. 213
517
350
Mississippi. 668
212
182
T ennessee. 968
471
630

Place

Place
SIX STATES..
A labam a...
F lorida.......
G e o rg ia ...
L ouisiana..
M ississippi.
Tennessee.

June
1949

May
1949

June
1948

137
140
130
131
149
128
140

139(
143
133
133
149
128r
141

15 lr
157
132
145
150
152
159r

CONSUMERS PRICE INDEX

ANNUAL RATE OF TURNOVER OF
DEMAND DEPOSITS

July
1949

July
June
July
1949
1949
1948
U n ad ju sted .. 19.0
18.7
18.9
A djusted**... 20.2
18.9
20.1
Index**......... 81.9
76.6
81.5
CRUDE PETROLEUM PRODUCTION
IN COASTAL LOUISIANA
AND MISSISSIPPI*
June
July
July
1949
1949
1948
U n ad ju sted .. 277
290
290
A djusted**... 277

Item

June
1949
173
207
196,

July
1948
178
222
201

ALL ITEMS... 172
F ood...........
204
C lothing---194
Fuel, elec.,
and refrig. 135
137
135
Home fur^
nish in g s..
186
190
187,
Misc.............
1541
154
149
Purchasing
pow er ot
dollar---.58
.58
.56
* Daily average basis
** Adjusted for seasonal variation
*** 1939 monthly average = 100;
other indexes, 1935-39 = 100

r Revised

8 0

M

o n t h l y

R e v ie w

o f th e F e d e r a l R e s e r v e B a n k o f A tla n ta f o r A u g u s t 1 9 4 9

ago, in lumber and wood products 10.4 percent, and in fab­
ricated metal products 10.1 percent. On the other hand, June
employment in food and food products was up 4.6 percent
from June 1948, largely because of an 1.8-percent increase
in Louisiana.
D .E .M .
Cotton and Peanut Production
Last year, two-fifths of the total cash receipts of farmers in
the District states was from cotton, cottonseed, and peanut
sales. These crops were particularly important sources of in­
come in Mississippi and Alabama, where they accounted for
about two-thirds of the total.
According to the most recent Government estimates, the
District states’ cotton crop will be 23 percent smaller than
last year’s crop and the peanut crop will be 27 percent
smaller. The estimates have been fairly accurate in past
years. They are based on crop conditions on August 1, how­
ever, and will be revised as growing conditions change. Al­
though the acreage of cotton in cultivation on July 1 was 9
percent greater than at the same time last year, the yield per
acre will be lower in most areas because of unfavorable
weather and heavy weevil damage. Estimated peanut yields
are slightly lower than they were last year but the decline is
largely because of the 22-percent reduction in acreage under
the Government production control program.
Since the prices of these crops are almost certain to be at
or near support levels throughout the marketing season, the
effect of decreased production on income can be estimated
fairly accurately. Income in Florida and Tennessee will be
affected only by negligible amounts; the acreage of cotton
and peanuts grown in Florida is comparatively small, and
an increase in Tennessee cotton acreage will offset the decline
in yield per acre. The 1949 crops of cotton and peanuts in
Georgia and Alabama apparently will be about 25 percent
less valuable than the 1948 crops. Even if income from all
other sources is as large this year as it was last year, the
estimated reduction in the value of these two crops would re­
duce Georgia and Alabama farmers’ cash receipts 10 to 15
percent. Because of Louisiana’s diversified agriculture, the
estimated 24-percent decline in cotton income would reduce
total income only about 9 percent. Unless the Mississippi
cotton crop greatly exceeds the estimate of August 1, it will be
worth about 35 percent less than last year’s crop. If income
from all other sources in 1949 is as large as it was last year,
this reduction in the cotton crop would reduce cash receipts
in Mississippi about 30 percent.
The need for expanding enterprises other than cotton and
peanuts has been apparent since the end of the war. At the
beginning of the current crop season, however, it appeared
that District farmers would have at least one more year with
a total income about as large as that of 1948. The prospec­
tive reductions in cotton and peanut production mean that
farmers who depend upon these crops for a major portion of
their income will have a large reduction in total income
about a year earlier than they expected it.
Next year the peanut acreage probably will be reduced
still further and acreage allotments for cotton are almost a
certainty. On many farms, therefore, the expansion of other
enterprises, such as livestock, will have to be done while
farm income is falling rather rapidly. Considerably more
bank credit may be required under these conditions than if
other enterprises had expanded while the income from cot­
Digitized
for and
FRASER
ton
peanuts was at the recent high levels. B . R . R .


S ix t h D is tr ic t S ta tis tic s

L en d er

INSTALMENT CASH LOANS
V olum e
N o. of
P e rc e n t C h an g e
L e n d e rs
July 1949, from
R ep o rt­
July
June
in g
1948
1949

Federal credit un io n s..........
State credit u n io n s...............
Industrial banking com­
panies ..................................
Industrial loan co m p an ies..
Small loan com panies..........
Commercial b an k s...............

41

O u ts ta n d in g s
P e rc e n t C h a n g e
J uly 1949, from
Ju n e
July
1948
1949

17

— 5
— 33

+ 30»
+ 8

4+

4
4

+ 33
+ 31

11
15
36
33

— 14,
— 6
— 15

—
—
+
+

+
+
+
+

o
1
o
3

+ 9
+ 10
+ 8
+ 39

—. 7

11
4
o
31

RETAIL FURNITURE STORE OPERATIONS
N um ber
P e rc e n t C h a n g e
oi
July 1949, from
Item
S to re s
R ep o rtin g
Ju n e 1949
July 1948

Total sa le s..........................................
Cash sa le s..........................................
Instalment and other credit sa le s..
Accounts receivable, end of month
Collections during m onth...............
Inventories, end of m onth...............

Item

108
92
92
105
105
74

— 2
— 22
+ 0

— 4
— 15
— 3

+ 2
— 1

i 1!

— 3

— 14

WHOLESALE SALES AND INVENTORIES*
INVENTORIES
SALES
P e rc e n t C h a n g e
N o. of P e rc e n t C h a n g e
No. of
July
1949,
from
July 31, 1949, from
Firm s
Firm s
July
R ep o rt­
R
eport­
June
Ju n e 30 July 31
in g
1948
1949
1948
in g ^
1949

Automotive supplies.
Electrical group
W iring supplies. . .
A ppliances.............
General h ard w are. . .
Industrial h ard w are.
Jew elry.......................
Lumber and builds
ing m aterials..........
Plumbing and heat­
ing su p p lies...........
Confectionery...........
Drugs and sundries,.
Dry g o o d s.................
Groceriesi
Full lin e s...............
Specialty lin e s___
Tobacco p ro d u cts. . .
Shoes and other
footw ear---- ...........
M iscellaneous...........
Total............................

3

— 34
— 37
+ 1
— 17
— 42
— 49
— 30
— 14
— 16
— 5
— 36

3
14

— 5

— 12

20'

— 12
— 14
— 16

15
82

— 24
6
11

+ 8
— 3
— 8

4
3

— 1
— 6
— 1

3

3
3

11
21'
35

10*
12

3
15
146

— 43
— 41
— 27
—

— 11

+ 3.
+ 3

— 10
— 8

— 4
+ 4

2

— 12
— 10
+ 6

3

+

13
3

+

5
9

5

+ 3
— 35

— 6
+ 2

— 7

— 19
— 9
— 7

1
— 2

— 16
— 15

—

r Based on U. S. Department of Commerce figures.
DEPARTMENT STORE SALES AND INVENTORIES
SALES
INVENTORIES
P e rc e n t C h an g e
P e rc e n t C h an g e
No. of
No. of
July 1949, from
P lace
S to res
S to res July 31,1949, from
R ep o rt­ Ju n e
R ep o rt­ Ju n e 30 July 31
July
in g
1949
1948
in g
1948
1949

ALABAMA
Birmingham............
M ontgomery............
FLORIDA
Jacksonville............
M iam i......................
O rlando ...................
GEORGIA
A tlanta.....................
A ugusta...................
Colum bus...............
M acon.......................
Rome.........................
Savannah.................
LOUISIANA
Baton R ouge...........
New O rleans.........
MISSISSIPPI
Jackson.....................
M eridian.................
TENNESSEE
C hattanooga...........
Knoxville.................
N ashville.................
OTHER CITIES*
DISTRICT...................

4
5
3

— 11
— 16
— 8

— 13'
— 13
— 16

3

— 7

— 12

3

— *4

— 13

4
4
3
5

—
—
—
—

12
11
11
9

—
——
-H

15
6>
4
2

3
3

— 0
*+ 6

— 5
— 15

3

— ‘6

— 'i

a
4
3
5
4
6

—
—
—
—
—
—

14
14
8
15
10
6

—
—
—
—
—
+

11
4
5
22
18
4

5
3

— 2
— 7

— 9
— 10

4

— *3

— is

4

— *9

— i3

4
6

— 10
— 19

— 9
— 7

4
4

—. 5
— 8

— 11
— 19

4
3

— 12
— 12

+ o
— 26

4

+

1

— 9

3
4
4
6
22
1121

— 18
7
— 2
— 18
— 8
— 13

— 12
— 12

3
3

— 10
+ 2

— 13
— 10

— 13
— 11
— 10

5
22
76

—. i
— 5
— 4

— is
— 10
— 12

— 8

* W hen fewer than three stores report in a given city, the sales or stocks
are grouped together under "other cities."
_________________ ___