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Monfhlu Review
ATLANTA, G E O R G IA , APRIL 30, 1954

JnJkisIssue:

F irs t Q u a rte r in R e v ie w
D is tr ic t F o r e ig n T r a d e V o lu m e S till L a r g e
F e w e r F a c to r y J o b s : M o r e U n e m p l o y m e n t

SixthDiflridStatistics:

C o n d itio n o f 27 M em b er Banks in Leading C itie s
D ebits to Individual Dem and D eposit A cco u n ts
D epartm ent S to re Sales and Inventories
Instalm ent C ash Loans
R eta il Furniture S to re O p era tio n s
W holesa le Sales and Inventories

Sixth ViftridIndexes:




C o n struction C o n tra cts
C o tto n Consum ption
D epartm ent S to re Sales and Stocks
E le c tric Pow er Production
Furniture S to re Sales and Stocks
M anufacturing Em ploym ent
M anufacturing Payrolls
Petroleum Production
Turnover o f Dem and D eposits

D

I S

T

R

I C




T

B

U

S

I N

E

S

S

H

I G

H

L

I G

H

T

S

D ebits to d e m a n d d e p o s its , seasonally adjusted, declined from
February to March but were still above the first-quarter 1953 average.
D ep artm en t sto r e s a le s during the three weeks preceding Easter
were slightly better than last year’s pre-Easter sales.
S a le s o f te le v isio n s e ts a n d o th er h o m e fu rn ish in g s at depart­
ment stores strengthened in March although household appliance sales
were lower than last year’s.
•
C onsum er in sta lm en t cred it o u tsta n d in g at commercial banks
continued downward in March, but new automobile and other instal­
ment loans increased seasonally. •
L ong-term sa v in g s continued to increase more rapidly than through­
out the nation during March, as measured by the growth in time deposits
and life insurance sales.
•
Loans a t all m e m b er b an k s were approximately the same at the
end of March as a month earlier. •
Total d e p o s its a t m e m b er b a n k s increased about seasonally, and
according to preliminary data increased further in April, reflecting
largely a gain in both demand and time deposits.
P etroleu m production in coastal Louisiana and Mississippi rose
during March but remained below year-ago levels.
Electric p o w e r production reached an all-time high in February.
•

Cotton t e x t ile a c tiv ity , as measured by seasonally adjusted cotton
consumption, rose slightly during February after having declined since
November.
•
S te e l production in the Birmingham area during March was higher
in relation to capacity than it was throughout the nation, but fell sharply
below the national average in mid-April because one major plant shut
down for repairs.
•
Farm stock s of corn, oats, and soybeans are far above last year’s
springtime stocks.
•
Farm e m p lo y m e n t did not rise as much this March as last March.
•

F ederal R e se rv e Bank o f A tla n ta n o te s in circulation rose slightly
during April after seasonal adjustment, but remained somewhat below
a year ago.
•
M em b er b a n k s in le a d in g cities have been lengthening the maturi­
ties of their Government security holdings by liquidating notes, certif­
icates, and bills, and by buying bonds.
•

E xcess r e s e r v e s o f District m e m b er b a n k s remained high during
April and exceeded borrowings from the Federal Reserve Bank by a
large margin.

• 2•

First Quarter in Review
At least four major conclusions can be drawn from the behavior of
economic indicators in the Sixth District during the first quarter of
this year. Some slowing-down of business activity is evident. The
slackening has been less pronounced in the District, however, than
throughout the nation. Soft spots have developed in limited areas of
the District and in a few segments of the economy and have caused
the weakness that has shown up in over-all District statistics. Finally,
the slowing-down of business activity has not been reflected in a
general decline in demand for bank credit.
The weakening of business activity has been most evident in two
fields: manufacturing and consumer spending. For the District as a
whole, total nonagricultural employment continues above year-ago
levels. Manufacturing employment, however, began to decline last
summer and has continued downward until it is now below year-ago
marks. In February, District manufacturing establishments had 3 per­
cent fewer workers on their payrolls than at the peak of their opera­
tions in July last year, and payrolls were down 6 percent after
allowance for the usual seasonal changes.
The growth factor in the District economy apparently has been
sufficiently strong to offset weakening influences. Its strength was
reflected in a continued expansion in construction during the first
quarter. Work on the large volume of contracts let in the final quarter
of 1953 kept activity high. Construction contracts awarded during
January and February, moreover, were greater than a year earlier.
Announcements of new plants and expansions during the first
quarter of 1954, according to preliminary tabulations, included plans
for spending over 80 million dollars. In terms of total expenditures,
about three-fourths was for new plants and expansions in the primary
metals, food and kindred products, and petroleum industries. The
expected expenditures for the new plants announced this year totaled
much lower than in the comparable period of 1952 or 1953. The
statistics show, however, some improvement over the low volume of
expenditures for new establishments announced during the second
half of 1953.
Conditions have favored agricultural income this y e a r— at
least enough to prevent continued sharp declines and, in some cases,
to cause slight increases. There was a seasonal pick-up in first-quarter
prices for many important District farm products. Prices of cotton, an
all-important item, ranged slightly over year-earlier levels. Part of the
large 1953 cotton crop is still being sold; beef slaughter was up;
broiler sales were greater; milk flow was heavy; sales of oranges and
grapefruit were larger; egg output held at about the same level; and
vegetable output was practically unchanged. Hog marketings, how­
ever, were off. Farm cash receipts were greater in January and Feb­
ruary this year than last in Alabama, Georgia, and Louisiana but less
in Florida, Mississippi, and Tennessee.
Farm income in District states may not be cut too severely in 1954.
Congressional action has prevented a one-fourth cut in District cotton
acreage— instead, it will be cut about one-sixth. Farmers plan to sub-




In the first quarter of 1 9 5 4 # a slacken­
ing in Sixth District economic activity
showed up
Q U A R T E R S IN 1 9 5 3

i

n

1954

m

I------------ 1------------ 1
P EA K QUARTER

i

32
I

I

1953 * 100

M a n u fa c tu r in g E m p lo y m en t h a s b e e n d e c lin in g
s in c e J u ly

C o n su m e r s w e r e b u y in g le s s a t D e p a r tm e n t S t o r e s

A nd p a y in g b a c k th e ir I n s ta lm e n t L oans a t
C o m m e r c ia l B a n k s

But C o n str u c tio n C o n tr a c ts w e r e a b o v e a y e a r a g o

A n d N o n fa r m , N o n m a n u fa c tu r in g E m p lo y m en t
d e c lin e d lit tle

J__________I_________ L
A ls o , D e p o s its a t D istrict M e m b e r B a n k s r o s e

A n d t o t a l L oans c o n tin u e d h ig h

•3•

I

stitute cash crops of soybeans and sorghums, as well as
oats and corn and some hay and pasture, for cotton. Rice
farmers are planting more rice land. With cattle numbers
on District farms up over last year, slaughter will remain
high; broiler output continues heavy; and hog production
is being expanded. Although short-term farm loan volume
is off a little, it appears that District farmers are getting all
the credit they need to carry out their 1954 intentions.
Consumers app arently cut their spending much
more than usual during the first month after Christmas.
They maintained their buying in February but reduced it
again in March, at least at department stores. Department
store sales in all District states were below the first-quarter
1953 levels. For the District states as a whole the rate of
decline from the first quarter of 1953 was less than that
for the entire nation. By the end of March, District report­
ing stores had reduced their inventories 5 percent from the
November 1953 peak, after allowance is made for sea­
sonal change.
Special promotions at department stores resulted in
higher first-quarter household appliance sales this year,
although sales throughout the nation continued below last
year’s. Sales at District household appliance stores equaled
those of the corresponding period of 1953. Department
store sales of other types of home furnishings of such items
as furniture, television sets, and bedding, however, declined
more than sales of nondurables such as clothing. Never­
theless, March sales of furniture and bedding exceeded
those of last March.
New car sales, as measured by registrations of new cars,
were much larger in the first two months of this year than
last year in Florida and Louisiana, and in Georgia they
increased slightly. These increases brought the total Dis­
trict figure above a year ago even though declines were
registered in the other District states. Registrations through­
out the United States were below last year’s level.
Consumers added substantially to their savings
at the same time that they reduced their spending. Time
deposits at District member banks increased steadily and
by the end of March were 68 million dollars greater than

at the beginning of the year. Although redemptions of
United States savings bonds continued to exceed bond
purchases, individuals added enough to their life insurance
equities and holdings of savings and loan shares to more
than offset this decline in savings.
Individuals in the District reduced their indebted­
ness even though they increased their savings. At District
commercial banks, consumer instalment loans outstanding
at the end of March were 5 percent lower than at the end
of 1953. With the exception of direct automobile and
direct consumer goods loans, repayments exceeded exten­
sions. Although consumers were repaying their debts at a
slower rate this year, they were managing to cut the amount
they owed department stores from the peak level of 1953.
The spotty character of District business conditions
shows up in such economic measures as bank debits to
demand deposit accounts, measuring roughly total spend­
ing, which in turn reflects changes in income. For the Dis­
trict as a whole, debits during the first quarter of this year
were 3 percent greater than those for the corresponding
period last year, and when adjusted for seasonal variation
were one percent above those for the last quarter of 1953.
Rates of change for this year’s first-quarter debits over
those for a year ago ranged from a 15-percent decline in
Meridian, Mississippi, to a 16-percent growth in Valdosta,
Georgia. By states, the rate of increase over a year ago was
greatest in Florida, where a 6-percent gain was recorded.
Increases of 4 percent were reported for both Georgia and
Tennessee. Debits rose 2 percent in Alabama and one per­
cent in Louisiana, but there was a decline of 5 percent for
the Mississippi reporting cities. In each state, some cities
reported substantial increases and others registered declines.
In general, debits compare unfavorably with those of a
PERCENT CHANGE IN BANK D EB ITS
FIRST QUARTER I9 5 3 “ 54

_________

—10

- 5 __________ 0

+5

+10

A R E A S W IT H B A L A N C E D
LABO R SU PPLY
ATLANTA
J A C K S O N V IL L E
A R E A S W IT H M O D E R A T E
LABO R SU R P LU S

B a n k

A n n o u n c e m e n ts

On A p ril 20, the Metropolitan Bank of M iam i,
M iam i, Florid a , was admitted to membership in the
Federal Reserve System. Officers of the bank include
T . T . Scott, President; Scott L . M oore, Executive
Vice President; Clarence B . Beutel, Vice President
and Cashier; Ronald N . Aursw ald, Assistant Vice
President; and Francisco Grovas, Assistant Cashier.
The capital stock of the bank amounts to $1,500,000
and surplus and undivided profits to $446,000.
The Bank of D ickson, D ickson, Tennessee, opened
for business A p ril 1 as a nonmember bank and began
remitting at par for checks drawn on it when received
from the Federal Reserve B a n k. Officers of this bank
are Hugh Wynns, President; Wayne Sensing, E x e c ­
utive Vice President; and Glenn Hamilton, Cashier.
It has a capital of $100,000 and surplus of $100,000.




M IA M I
N A S H V IL L E

S st e a M a M

im m m
mm

M O B IL E
BATON
NEW

ROUGE

O RLEANS

B IR M IN G H A M
MACON
K N O X V IL L E

V5y7s.

SAVAN N AH
CO LU M BU S

mm&m

JA C K SO N
A U G U ST A
A R E A S W IT H S U B S T A N T U
LABOR SU RPLU S

mm

CHATTANOOG A
A N N IS T O N
G A D SD EN

-10

* •

1

i l l

-5

----

1 1 -i - 1— 1— 1— 1— 1— 1— 1— 1— 1—

0

. 4 .

+5

+10

year ago in those areas whose economies depend primarily
upon certain types of agriculture or upon textiles and
metal manufacturing and those areas where large-scale
private or Government construction projects caused a
boom but are now completed or nearing completion. In
cities classed as areas of balanced labor supply, the rise
in debits averaged 6 percent. In areas described as having
a moderate labor surplus, debits averaged 1.9 percent
higher than last year’s but in those areas with a substantial
rate of surplus, checks and other withdrawals from demand
deposit accounts were 3 percent below those for the first
quarter of last year. There was a wide range of variation
in behavior, of course, in each group.
Demand for bank credit rem ains strong despite
declines in economic activity in some areas of the District.
Total loans at member banks throughout the District aver­
aged about the same as they did in the last quarter of 1953,
although they were lower than last year in Birmingham
and in the Macon, Savannah, and South Georgia areas of
Georgia. As in the case of other economic indicators, how­
ever, there were downtrends in some types of credit.
In addition to the first-quarter decline in consumer
instalment credit that occurred at all banks, member banks
in leading cities had smaller amounts of business loans on
their books in the middle of April than at the beginning

D i s t r i c t

F o r e i g n

T r a d e

The importance of foreign trade to District residents was
again pointed up by the 1953 foreign trade figures.
In that year more than 2 billion dollars worth of goods
moved to and from foreign countries through the area’s
ports. This total was reached in spite of a continued decline
in both imports and exports. Exports showed a drop of 9
percent for the year, compared with 1952, and were 22
percent below the 1951 record. Imports declined almost
3 percent in 1952 and as usual remained about 24 percent
less than exports at District ports. It must be remembered
that these totals include some shipments to and from other
Districts and that they do not include the Sixth District
shipments that are moved through other American ports.
As a result of shifts in the flow of trade, some areas in
the District increased their foreign trade in 1953 in spite
of the over-all decline. The Mobile customs area expanded
its volume of both imports and exports, whereas Florida
ports increased their import business but lost slightly in
exports. Georgia ports did a larger business during 1953
although their total imports dropped off. As a result of
these changes, Florida and Mobile increased their relative
share of District imports and exports. In spite of these
gains, however, the New Orleans area still moved more
goods in both directions than all other District ports com­
bined. The Sixth District did not maintain its previous
share of United States foreign trade.
Many overseas markets that are important to Southern
producers declined sharply during the year. More than
one-third of the American cotton and rice crops, for in­
stance, have been exported in recent years. In 1953 the
number of bales of cotton in foreign sales declined 30 per­



of the year. Part of this decline followed the customary
seasonal pattern, but the total decline of 19 million dollars
contrasted sharply with the 3-million-dollar increase during
the comparable period of 1953.
Inventory liquidation helped retailers reduce their loans
by substantial amounts. On the other hand, manufacturers
as a group expanded their borrowings from banks. Loans
to sales finance companies were down as declining sales of
durable goods reduced instalment credit demands. At
banks in leading cities, growth in loans to purchase and
carry securities and in loans to other banks somewhat offset
the decline in business loans.
According to a tabulation of new business loans made
during the first half of March, there has been little change
in average interest rates since the first half of December.
Since total loans at all member banks throughout the Dis­
trict were slightly higher at the end of March than at the
end of 1953, it may be assumed that the behavior of busi­
ness loans at the member banks in leading cities was not
entirely typical of demand for credit at all banks.
The decline in total deposits at member banks during
the first quarter was moderate, compared with that which
usually takes place at that time of the year. In practically
all areas of the District, deposits at the end of March
exceeded last year’s.

V

o l u m

e

S t i l l

L a r g e

cent from 1952, and foreign rice sales also dropped. To­
bacco, citrus, and soybean exports, however, increased
and in the first quarter of 1954 cotton exports picked up.
Southern pine and textile mill products are also impor­
tant District export items. Southern pine exports were off
during the year although a temporary recovery occurred
in July and August. Cotton textile exports declined sharply.
In the last six months of 1953 exports through District
ports seemed to stabilize. They did not decline as much as
Foreign Trade Through District Ports
M IL L IO N S O F D O L L A R S

1951

M IL L IO N S O F D O L L A R S

1952

1953

they had a year earlier and the total for the second half
was above the 1952 second-half level. Imports have con­
tinued downward since early last year. The outlook is
mixed, with possible increases in raw cotton exports set
against possible declines in textiles and other products.
Jo h n

S.

• 5•

C u r t is s

F e w

e r

F a c t o r y

J o b s :

Despite the recent lull in economic activity, employment
in the Sixth District has remained high. During Febru­
ary, nonfarm employment in District states amounted to
4,150,000, a larger figure than a year earlier and higher
than the average for 1953, which was a record year. These
comparisons, however, are somewhat misleading since they
obscure a marked lack of uniformity within the aggregate.
Nonmanufacturing employment in February was slightly
above the year-earlier level, but the number of workers in
manufacturing was smaller. On a seasonally adjusted basis,
factory employment was down 3 percent from the July
1953 peak, a downturn which has been more moderate to
P e r c e n t C h a n g e in S e a s o n a lly A d ju ste d

Manufacturing Employment
F e b r u a r y 1 9 5 4 fr o m J u ly 1 9 5 3
— r ..r " i ™|—
KOOCC&J

' 1
APPAREL
1 CHEMICALS

■ SIXTH DISTRICT g■FOOD
□ UNITED STATES _
CH PAPER
FAB. METALS
TEXTILES
tssssslBB LUMBER a FURN.
PRIMARY METALS
TRANS. EQUIP.
___i -1

date than that which occurred in the first eight months of
the 1948-49 recession. Nationwide, the decline from July
amounted to 9 percent and was running ahead of the
1948-49 drop. The District thus managed to retain nearly
all its relatively greater-than-national post-World War II
gains.
Factors which in recent years led to a rapid industrial
development in the District apparently were responsible in
large part for the different behavior of manufacturing em­
ployment here during the July 1953-February 1954 period,
compared with the rest of the country. It can also be
traced directly to sharper declines in durable goods pro­
duction, which is more important (percentagewise) na­
tionally. Above-average employment losses occurred, even
in District states, in such hard goods as primary and fabri­
cated metals, lumber, and transportation equipment. Cut­
backs in fabricated metals were responsible for nearly
one-quarter of the reduction in the District’s factory job
total and reflected curtailment in defense production.
Of the District’s “big three” industries, only in food
processing was employment higher in February than in
July; in lumber and textiles, declines that had been going
on for some time continued, accounting for one-half of the
total decrease. Cautious buying, decreased demand, and
more recently a squeeze between rising cotton costs and
low yarn prices were behind the setback in textiles, whereas
the weakness in lumber, especially Southern pine, stemmed
from overproduction and inadequate demand. Industries



M

o r e

U

n e m

p l o y m

e n t

such as apparel and paper products that had gained in
importance in relation to total employment in recent years
trimmed their labor forces only slightly. Manufacturers in
general cut the average number of hours worked between
July 1953 and February 1954, but the rate of decline in
hours was less than that in numbers employed.
We find important variations among individual states.
Georgia’s experience in terms of relative factory employ­
ment reductions corresponded to that of the District; Ten­
nessee, Mississippi, and Alabama had deeper cuts. The
opposite situation prevailed in Florida, and Louisiana
showed an increase. Comparing data for February 1954
with a year ago reveals a somewhat similar relationship.
Divergencies in Florida and Louisiana were attributable to
the relatively lesser importance in these states of indus­
tries which had deeper employment losses.
It is natural to turn from employment to unemployment
trends, but such figures by states are not available. A fairly
good measure of unemployment, however, can be obtained
from data on continued claims under the state unemploy­
ment insurance programs despite incomplete coverage of
workers and other limitations. During February, insured
unemployment totaled 179,200 in the District, more than
75 percent higher than a year ago. This was equivalent to
about 6.5 percent of covered employees, a percentage
lower than that reached at the peak of the 1949 downturn.
The pattern in the District so far during 1954 has cor­
responded closely to that for the whole country. DifferManufacturing Employment and
Insured Unemploym ent

ences were marked, however, among states and localities.
Chattanooga, with 9.3 percent of its work force unem­
ployed in February, was classified by the Department of
Labor as the District’s first major substantial labor surplus
area, and Anniston and Talladega (Alabama) were added
to the list of smaller regions in this classification.
There appeared to have been a substantially more-thanseasonal rise in insured unemployment during January,
but the further advance during February and a slight esti­
mated fall in March appeared to be normal, that is, both
corresponded closely to average changes for the same
months in the last six years. If present trends continue,
the tide of unemployment may well be receding.
H arry B randt

• 6 •

Sixth District Statistics
Condition of 27 Member Banks in Leading Cities

Instalment Cash Loans

(In Thousands of Dollars)

Lender
Federal Credit Unions . .
State Credit Unions . .
Industrial Banks . . . .
Industrial Loan Companies
Small Loan Companies. .
Commercial Banks . . .

Volume
Percent Change
March 1954 from
Feb.
March
1954
1953
+ 24
+ 14
+ 29
+ 14
—12
+ 76
—2
+ 13
— IS
+ 11
—5
+ 19

Lenders
Reporting
. .
33
. .
15
. .
5
. .
9
20
. .
. .
31

Outstandings
Percent Change
March 1954 from
March
Feb.
1954
1953
+22
+1
+2
+3
— 35
+3
+8
+0
—10
—3

—1

+6

Retail Furniture Store Operations
Number
nf Stnrps
Reporting

Item

Cash sales ............................................................. .
Instalment and other credit sales . . . .
Accounts receivable, end of month . ., .
Collections during m o nth ............................... .
Inventories, end of m onth............................... .

127
127
128
128

102

„Pereue,!t “ anje
March 1954 from
Feb. 1954
Mar. 1953

— 14

—4
—1
—4
— 13

+8
+ 10

—1
—1

+9
+5

+8

W holesale Sales and Inventories*
Sales
Inventories
Percent change
Percent change
No. of
No. of
Mar. 1954 from
Mar. 311954 from
Firms
Firms
Report­
Mar.
Feb. 28 Mar. 31
Report­
Feb.
Type of
1954
1953
ing
1954
1953
ing
Wholesaler
+8
+ 23
—7
+4
5
6
Automotive supplies . . . .
—0
+5
3
Electrical— Full-line . . .
+ 35
+8
+8
+ 55
4
“
Wiring supplies .
5
—8
—22
7
+7
+ 14
8
“
Appliances . . .
—5
5
—1
+ 13
. . 10
+1
—4
+4
—8
+4
8
Industrial supplies . . . . 19
4
—2
+8
— 16
+9
5
Jewelry................................ . .
+7
—1
—1
7
8
Lumber and bldg. mat’ ls . .
—2
+8
— 17
3
+9
Plumbing & heating supplies .
4
—2
+5
6
+5
+ 13
Refrigeration equipment . .
6
+ 16
+ 12
5
Drugs and sundries . . . .
—8
+2
15
+ 15
10
Dry goods...........................
+i
+4
30
—3
—7
+ 12
Groceries— Full-line . . . . 48
+8
+2
“
Voluntary group .
3
+ 25
—8
+ 15
—i
“
Specialty lin e s. .
7
4
7
—5
—5
+5
Tobacco products . . . . . 10
+1
. . 11
+ 15
+9
10
+3
—1
Miscellaneous . . . .
—1
—2
+ 10
110
T o ta l.................................... . . 173
+1
*Based on information submitted by wholesalers participating in the Monthly Wholesale
Trade Report issued by the Bureau of the Census.

Departm ent Store Sales and Inventories*
Percent Change
Inventories
Sales
Mar. 1954 from
Mar. 31, 1954 from
3 Months
Mar.
1954 from
Feb.
Feb. 28,
Mar. 31,
1954
1953
1953
1954
1953
Place
— 14
—10
+5
—7
ALABAMA ...................... + 22
— 14
—1 1
+4
—6
Birmingham . . . . +20
—
17
—
7
M o b ile ........................... + 2 1
—9
—8
Montgomery . . . . + 27
—4
—4
—i
FLORIDA ........................... + 19
+i
—7
—6
+4
—i i
Jacksonville . . . . +33
+ 12
—3
—3
+2
+7
—3
—3
Orlando............................ + 25
—3
—3
St. Ptrsbg-Tampa Area + 23
—6
St. Petersburg . . + 15
—5
—7
—i i
—2
+31
—0
+27
—
7
—6
+6
G EO R G IA ............................
—3
+29
—5
—5
+6
—1
—7
—7
Augusta........................... + 26
—8
—5
Colum bus..................... + 19
+9
— io
— 15
M a c o n ........................... +27
— 13
+9
—3
+ 14
— 23
— 13
—8
—8
Savannah** . . . . + 24
—9
—2
+ io
+4
LO U IS IA N A ...................... + 18
—10
—5
+6
+2
Baton Rouge. . . . + 24
—10
—2
+6
New Orleans . . . . + 15
+ 11
—9
—6
+7
—1
M ISSISSIPPI . . . . + 26
—7
—1 1
+8
—1
Jackson ........................... + 25
—10
—7
Meridian** . . . . + 30
—12
—6
+7
—5
TENN ESSEE
. . . . + 26
—20
— 13
+8
+4
B r is t o l * * ...................... + 28
Bristol-Kingsport—20
—12
Johnson City** . + 24
— 16
—8
Chattanooga . . . . + 25
—6
—1
+ ii
—20
K n o x v ille ...................... + 22
+4
—1 1
—8
—5
N a s h v ille ...................... + 30
—6
+7
D IS T R IC T ........................... + 2 2
—9
—1
^Includes reports from 125 stores throughout the Sixth Federal Reserve District.
**ln order to permit publication of figures for this city, a special sample has been
constructed which is not confined exclusively to department stores. Figures for non­
department stores, however, are not used in computing the District percent changes.




Percent Change
April 21, 1954, from
April 15
Mar. 17
1954
1953

April 2
1954

Mar. 17
1954

April 15
1953

2,983,679
1,289,314
1,310,743

3,082,732
1,301,330
l,3 22 j7 2 3

2,895,700
1,234,115
1,255,866

—3

—1
—1

+3
+4
+4

767,504

776,418

716,052

—1

+7

15,218

14,142

15,202

+8

+0

33,770
86,831
10,490
396,930
1,694,365

33,953
86,733
17,645
393,832
1,781,402

35,307
102,934
3,811
382,560
1,661,585

—1
+0
— 41
+1
—5

—4
— 16
*
+4
+2

578,728
846,730
268,907
511,157
46,048

678,461
838,594
264,347
486,587
45,695

693,200
715,082
253,303
491,635
45,556

— 15
+1

235,819
Demand deposits adjusted . 2,206,078
Time deposits...........................
586,135
U. S. Gov’t deposits . . .
75,648
Deposits of domestic banks
628,478
17,000
*100 percent or over.

245,014
2,190,155
580,647
91,221
713,851
25,500

251,589
2,126,006
562,118
105,526
642,931

—4
+1

Item
Loans and investments—
Loans— N et.................................
Loans— G r o s s ...........................
Commercial, industrial,
and agricultural loans
Loans to brokers and
dealers in securities .
Other loans for pur­
chasing or carrying
securities...........................
Real estate loans . . .
Loans to banks . . . .
Other loans ...........................
Investments— Total . . . .
Bills, certificates,
and notes ..........................
U. S. bonds ......................
Other securities . . . .
Reserve with F. R. Bank .
Cash in V a u l t ......................
Balances with domestic

— 17
+ 18
+6
+4
+1

+2

+5
+1

+1

— 17

11,000

—6
+4
+4
— 28

—12

—2

— 33

+ 55

Debits to Individual Demand Deposit Accounts
________________________________ (In Thousands of Dollars)________________________________
Percent Change
Mar. 1954 from
3 Months
March
Feb.
Mar. 1954 from
1953 1954 1953
1953

March
1954

February
1954

30,208
477,892
20,299
23,779
191,541
103,228
35,208

26,095
379,569
17,565
20,595
160,900
86,174
31,427

31,705
449,270
18,689
24,468
174,576
91,915
36,404

482,580
503,092
770,270
102,521
61,177
116,395
221,728
77,701

442,262
425,788
659,008
86,118
52,334
99,495
199,544
65,711

477,288
442,973
683,892
93,808
54,549
101,026
208,158
78,596

+9
+ 18
+ 17
+ 19
+ 17
+ 17
+ 18

—1

40,467
1,359,221
83,672
12,697
79,609
4,614
28,262
13,674
81,992
10,863
31,580
126,625
19,059

35,697
1,180,614
75,183
12,862
68,839
4,339
24,040
12,284
72,526
10,309
27,704
112,635
16,990

41,889
1,282,892
90,324
12,064
79,108
4,746
25,875
14,340
81,118
10,273
27,864
126,771
16,212

+ 13
+15

—3

—3
+7

+ 11
—1

—7
+5

—10

.
47,027
. 147,271
.
54,712
. 1,054,591

41,957
126,959
48,737
927,853

43,346
143,226
56,078
956,727

+ 12
+ 16
+ 12
+ 14

ALABAMA
.
Birmingham . . . .

Montgomery . . . .
Tuscaloosa* . . . .
FLORIDA
Jacksonville . . . .
Greater Miami* . . .
, .
Pensacola . . .
St. Petersburg . . .
West Palm Beach* . .
GEORGIA
.
Brunswick . . . . .
Columbus . . .
Gainesville* . . . .
, .
. .
Savannah .
LOUISIANA
Alexandria*
Baton Rouge
Lake Charles
New Orleans
M ISSISSIPPI
Hattiesburg

. .

.
.
.
.

.
.
.
.

,

.
.
.
.

21,577
. . . .
22,346
20,723
, 163,538
143,553
155,685
28,239
25,685
32,975
Meridian . . .
Vicksburg . . . . .
15,086
17,279
15,191
TENN ESSEE
Chattanooga . . . . 229,692
196,431
213,018
Knoxville . . .
. 153,918
140,692
159,668
438,994
Nashville . . . . . 493,338
415,586
SIXTH DISTRICT
32 Cities . . . . . 6,518,183
5,647,843
6,106,856
UNITED STATES
345 Cities . . . . 171,260,000 141,933,000 153,356,000
*Not included in Sixth District totals.

+ 16
+ 26
+ 16
+15
+ 19

+ 20
+ 12

+ 11

+ 16

+6
+ 18
+ 11
+ 13
+5
+ 14
+ 12
+ 12

—5

+6
+9
—3
+ 10
+ 12
—3

+1

+ 14
+ 13
+9
+ 12
+15
+7

+6
+1

—3
+9
—5
+1

—4
+0
+7

—6
+5
+3
+4
+5
+9
+9

+1

+7
+5
+5
—3

+4
—3
—9
+ 11

—0

—8
—0
+8
+ 11
—2

+ 18

+ 16

+8
—2
+ 10

+3
+3
—3
+1

+ 14
+ 10
+ 14

+4
+5
— 14
+ 15

— 15
+7

+ 17
+9
+ 19

+8
—4
+ 12

+1
—2

+ 15

+7

+3

+2

+1

+1

+8

• 7 •

+6

+ 13

+3

+2
—6

+7

Sixth District Indexes

UNADJUSTED
District Total
Alabama .
Florida . .
Georgia . .
Louisiana .
Mississippi
Tennessee .
SEASONALLY
District Total
Alabama .
Florida . .
Georgia . .
Louisiana .
Mississippi
Tennessee .

Manufacturing
Employment

1 9 4 7 -4 9 = 100
Manufacturing
Cotton
Payrolls
Consum ption**

Feb.
1954

Jan.
1954

Feb.
1953

Feb.
1954

Jan.
1954

Feb.
1953

Mar.
1954

Feb.
1954

Mar.
1953

......................112
......................104
......................140
......................113
......................108
......................106
......................I l l
ADJUSTED
......................112
......................103
......................132
. . . .
113
......................I l l
......................108
......................I l l

112

114
108
139
116r
105r
113r
115

152
135
193
152
150
153
154

153
137r
192r
152
151r
151
156r

154
140
186
158
142
161
156

94
94

97
96

109

94

98

iio

113
90

124
89

142
107

114
106r
130r
113
108r
115
114

151
135
180
150
156
156
156

151
135
178r
150
156
156r
157

152
140
174
156
148
165
158

90

91

105

105
140r
113
109r
106
113

112
103
131r
113
lllr
107r
114

Mar.
1954
1STRICT S A LES - . . ,.
A t l a n t a l ................................
Baton Rouge ....................... .
Birm ing ham ........................ .
Chattanooga ........................ .
Jackson .................................... .
Jacksonville . . . . ,.
K n o x v ille ......................... .
M aco n ......................................
M ia m i......................................
N a s h v ille ................................
New Orleans..........................
St. Ptrsbg-Tampa Area .
T a m p a .....................................,
1STRICT STOCKS* . . .

117p
120 p
107
105
116
103

101
118
116
127p

112
117
135

12 1
141

123
116
107r
114

12 1
lllr
104
129
117
123r
116
133
133
118
139r

128r

12 1r
107r
118r
134
114r
108r
119
125r
130r
125r
124r
140r
129
143r

Mar.
1954
HOp
108p
92
97
106
95
93
106

100
133p

100
108
139
115
147

Unadjusted
Feb.
1954

101
94
83r
90
95
85r
79
98
89
134r
87
105
127
99
138r

R e se r v e B ank C itie s

• B ranch B ank C itie s
h i D istr ic t B o u n d a ries
■
—

B ranch T e rr ito ry B o u n d a ries
B o a r d o f G o v e r n o rs o f th e F e d e r a l R e se r v e S y s te m




Feb.
1954

Mar.
1953

196
248
183
141
195
369

12 1

123
151
180
164

203
339
137
71
83

Mar.
1954

Feb.
1954

Mar.
1953

82p
79p
88 p
84
90

83
84
82
91
89

92
93
87

64

72

71

92 p
91p
97p
95
106

98
97
92
103
103

97
106
103
98
103

91

80

200
114

72

86

88

Other District Indexes
Mar.
1953
125r
118r
106
117r
130
llO r
104
118
123r
142r
118r
124
150

122

149r

!To permit publication of figures for this city, a special sample has been constructed
that is not confined exclusively to department stores. Figures for non-department stores,
however, are not used in computing the District index.
*For Sixth District area only. Other totals for entire six states.
**D aily average basis.
Sources: Mfg. emp. and payrolls, state depts. of labor; cotton consumption, U. S. Bureau
Census; construction contracts; F. W. Dodge Corp.; furn. sales, dept, store sales,
turnover of dem. dep., FRB Atlanta; petrol, prod., U. S. Bureau of Mines; elec. power
prod., Fed. Power Comm. Indexes calculated by this Bank.

O

Mar.
1954

Furniture
Store S a le s * / * *

110

Department Store Sales and Stocks**
Adjusted__________
Mar.
Feb.
1954
1953

Construction
Contracts

Mar.
1954

Adjusted
Feb.
Mar.
1954
1953

Construction contracts* . . .
R esid en tial................................

Mar.
1954
250
214
277

Unadjusted
Feb.
1954
187r
177r
195

Mar.
1953
153
176
135

Petrol, prod, in Coastal
Louisiana and Mississippi**. 139
119
Furniture store stocks* . . . .
Turnover of demand deposits* . 20.4
10 leading c it ie s .....................
21.5
Outside 10 leading cities . . 17.2

134
107
20.5
21.4
17.2

145
128
19.2

Feb.
1954

Jan.
1954

Feb.
1953

Feb.
1954
191

Jan.
1954
190

142

141

142r
119r
156r
108r
93r
137r
103r
102 r
158r

141
123
147

139

140r

122

12 1r

151

158r
107r
92r
138r
104r

20.2
16.4

16.9

Elec. power prod., total** . . .
Mfg. emp. by type

122

12 1

Fabricated metals..................... 145

150

111

111

Lbr., wood prod., furn. & fix.
87
Paper and allied prod. . . . 140
Primary metals..........................
97
95
Trans, equip................................. 167
r Revised

p Preliminary

87
141r
96
96
179r

140

120
20.6
22.0

110
86
141
98
95
172

136
104
20.3

21.6
16.7

110
87
141r
97
96
179r

146
130
19.4
20.7
16.1
Feb.
1953
185

10 1
162r