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Monfhlu Review
Atlanta, Georgia
April • 1959

A hook at Auto Sales
N .e w

A ls o

in

t h is is s u e :

HIGHER PROFITS DESPITE
INCREASED COSTS
IMPACT OF CH A N GIN G
ECONOMIC AND CREDIT
CONDITIONS ON
DISTRICT BANKS
SIXTH DISTRICT
BUSINESS HIGHLIGHTS
SIXTH DISTRICT
STATISTICS
SIXTH DISTRICT
INDEXES

pern
IBantof
j^ /a n ta




1959-model automobiles have been increasingly numerous
in traffic jams in the last five months, although, statistically speaking,
the new model year is only about four months old. Figures reflecting
substantial sales of new models are available for only November, De­
cember, January, and February. Few figures, however, have probably
ever been searched so diligently by so many businessmen, economists,
and Government officials for clues to the future course of the economy.
The search is justified by the great importance of the automobile indus­
try in our national economy.

From Coast to Coast
So far, it is clear that 1959 models are selling better than the 1958
models did. Just how much better, however, is difficult to say, particu­
larly since several work stoppages at assembly and supplier plants have
tended to disrupt normal delivery schedules in this period. There is no
certainty as to what combination of figures is likely to show the sales
trend most accurately.
In November, the first month in which the new models were sold in
large volume, sales of domestically-produced cars were 18 percent below
a year earlier. Increases soon appeared, however, as stocks of new cars
built up following strike-induced shortages: In December, sales were
up 4 percent from a year earlier; in January, the year-to-year gain was
12 percent; and in February, sales were 26 percent above the same
month of 1958 when sales were particularly low. Sales during the four
months together totaled about 4 percent above the corresponding yearearlier total.
If sales for the full model year prove to be only 4 percent better
than for 1958, they will, indeed, be a disappointment to an industry
that has been looking forward confidently to sales of about 5.5 million
domestically-produced units, or an increase of about 30 percent over
the unusually low level of 1958. Fortunately, the auto industry has
grounds for believing the full year will prove to be more in line with its
original forecast. After all, 5.5 million would be a low volume com­
pared with most recent years. Then too, general business activity is
expanding; a year ago it was still on the downtrend toward the reces­
sion low reached last April. Improvement in both consumer income
and outlook, stemming from economic recovery, has led the industry
to expect a reappearance of the traditional spring upsurge in new car
sales. In two of the last three years, this upsurge has been conspicu­
ous by its absence. We may, of course, be experiencing a change in
the seasonal pattern of automobile sales, with the early months of the
model year accounting for a greater proportion of total sales than for­
merly was the case. This possibility at least suggests the need for
caution in assessing sales prospects for the remainder of the model year.
With this in mind, we might consider what would happen if the sales
pattern for the 1959 model year approximates the average for the 1956

New Passenger Car Sales
United States
(November of Each Model Year =

100)

Percent

model year, when the traditional spring upsurge in sales
did not appear, and for the 1957 model year, when a
small upsurge did appear. In both earlier periods, eco­
nomic activity was expanding much as it is currently.
Sales during the first four months of the two model years
averaged about 34 percent of the full year. If this per­
centage is representative of the current model year, sales
of domestically-produced automobiles will be in the
neighborhood of five million units, or about 15 percent
above last year.
A disappointing possibility? Undoubtedly, it would be
to those who have expected a gain twice that size. Never­
theless, five million units sold would be a substantial im­
provement over last year. If sales are to reach five million
units, however, the last eight months of the model year
will have to show an average year-to-year gain of about
25 percent.
In the automobile industry—characterized by wide,
irregular fluctuations in sales—past experience is a noto­
riously poor guide to the future. There is no reason to ex­
pect this year to be an exception. The automobile indus­
try, therefore, may not be overly optimistic in expecting
sales of 5.5 million domestically-produced units. Figures
available so far this year simply indicate that a substan­
tial further improvement will be necessary if such expec­
tations are to be realized.

Within District States
Any improvement in national sales of new cars probably
will be mirrored closely in Sixth District states. Although



there is a greater lag in the availability of information on
sales for the District, we do have information for Novem­
ber, December, and January on the number of new auto­
mobiles registered in Sixth District states. These figures
show that registrations of new model cars in this region
have been keeping pace with similar national data. Since
the new models were placed on the market in large vol­
ume, District registrations have shown somewhat better
month-to-month changes than have the national totals. As
a result, registrations in this region accounted for a
slightly larger proportion of the national total than they
did in the last few months of the 1958 model year.
Changes in automobile credit extended by commercial
banks support the belief that both District and national
auto sales are improving. In December, District bankers
extended 15 percent more credit for consumer purchases
of new and used automobiles than in the preceding
month. A further rise of 9 percent occurred in January.
All commercial banks in the country increased their ex­
tensions about 19 percent in December, but in contrast
to District banks, they reduced their extensions slightly
in January. For December and January combined, auto­
mobile credit extended by District banks averaged 21
percent higher than in November, whereas that extended
by banks in the nation averaged 18 percent higher.
It would be surprising, of course, if the Sixth District
did not share in any substantial rise in national automo­
bile sales, judging from the sales patterns of recent years.
Even though registrations have changed drastically, this
region has accounted for a remarkably stable proportion
of national registrations. In the record sales year of
1955, District states registered 10.1 percent of all new cars;
in 1958, when dealers throughout the country sold about
one-third fewer cars, registrations here accounted for 10.2
percent of the national total. Comparable percentages
for 1956 and 1957 were 10.3 and 10.4, respectively.

The Many Factors Involved

The total of new car sales for the 1959 model year in the
Sixth Federal Reserve District, whatever it proves to be,
will be the net result of many factors at work to shape
consumer response. Observers can only weigh those fac­
tors likely to promote sales against others likely to hin­
der sales.
In the District, as in the nation, auto dealers can ex­
pect help from rising incomes. Economic recession caused
a slight drop in personal income in late 1957 and early
1958, but for the full year, income in District states was
nearly 4 percent above that for 1957. Since the low point
of business activity, reached in this District about last ;
April or May, incomes have increased as employment
has picked up and work weeks have lengthened.
Liberal terms are available for repaying money bor­
rowed to buy new cars: Half of all new-car loans made
by District bankers last year provided for relatively long
repayment periods, that is, over 30 months. The trend ,
toward more frequent use of long repayment periods, I
however, has slackened over the past year, indicating that
the potential for stimulating sales this year through the
increased use of consumer credit probably has been re­
duced somewhat.
While rising incomes and credit availability can be
• 2 •

expected to boost automobile sales, the opposite can be
expected from price increases announced when the new
models were introduced. List prices advanced an average
of 4 percent, as reported by the Bureau of Labor Sta­
tistics for the new car component of the consumer price
index. In recent model years, discounts from list prices
have been common following introduction of new models.
Nevertheless, an upward trend in annual price averages
has continued strong.
It must also be recognized that an increasing array of
products now competes with the automobile for the con­
sumer’s dollar. The needs of growing families, the desire
to build new homes or to improve existing ones and fur­

nish them anew, and the attractions of new or improved
products may be leading to less emphasis on having the
shiniest, biggest, and most elaborately equipped automo­
bile. That this possibility is very real seems evident in
the fact that the major automobile producers are ex­
pected to bring out their own versions of the so-called
“compact” car toward the end of the year. Observers
seem to agree that important changes are taking place in
the automobile industry. The relative success of new car
sales this year will weigh heavily in determining the rapid­
ity with which these changes take place.
P h il ip M. W e b st e r

Higher Profits Despite Increased Costs
The uptrend in operating costs of Sixth District member
banks continued during 1958 despite recessionary forces
that prevailed during much of the year. Furthermore, the
rise in costs during the year was greater than that in total
Average Operating Ratios of all Member Banks
in the Sixth Federal Reserve District
SUMMARY RATIOS:

1953

1954

1955

1956

1957

1958

Percentage of total capital accounts:
Net current eamings before
14.2
16.2
16.9
15.7
15.5
income t a x e s ......................... , 16.3
14.1
12.6
13.2
12.8
Profits before income taxes
. . . 14.2
15.1
8.4
9.6
8.4
8.5
9.9
Net p ro fits..................................
2. 9
3.
0
3. 0
3. 0
Cash dividends declared . . . .
3. 1
.
3. 1
Percentage of total earnings:
4.01
3.88
3.43
3.66
3.25
3.26
Total earnings..............................
Net current eamings before
1.09
1.16
1.18
1.23
1.15
1.10
income t a x e s .........................
.74
.63
.62
.63
.71
Net p ro fits..................................
.64
SOURCE AND DISPOSITION OF EARNINGS:
Percentage of total eamings:
20.9
22.5
21.8
22.2
22.4
Interest on U.S. Govt. Securities . . 23.0
7.2
6.2
6.0
Int. and div. on other sec. . . .
5.9
5.9
59.4
59.4
59.7
59.6
Earnings on loans.........................
58.8
7.3
6.6
.
6.4
6.7
6.6
6.5
Service charges on dep. accts.
2.6
2.6
2.6
2.6
Trust dep artm ent e a rn in g s1
2.2
2.6
5. 2
5. 7
5. 3
6. 2
6. 0
Other current earnings . . . .
.
6. 3
100.0 100.0 100.0 100.0 100.0
30.2
30.3
31.2
31.6
32.3
Salaries and w a g e s .................... . 32.0
18.5
16.4
11.3
10.4
10.8
9.1
Interest on tim e deposits39.7
42.5
34.2
35.0
33.9
Other current expenses . . . .
72.8
66.2
69.9
65.8
66.2
Total expenses......................... , 64.5
Net current earnings before
27.2
30.1
34.2
33.8
income t a x e s .................... . 35.5
33.8
Net losses (or recoveries and
3.2 + 2.5
4.9
3.5
profits + ) 3 .............................
3.8 + 1.0
Net increase (or net decrease + )
2. 4
2.6
2. 9
1. 4
2. 3
in valuation reserves . . . .
7.9
8.6
9.9
8.7
11.4
Taxes on net income....................
18.5
17.3
16.6
18.5
Net p ro fits.................................. . 19.9
22.0
RATES OF RETURN ON SECURITIES AND LOANS:
Return on securities:
2.64
2.65
2.12
2.46
2.04
2.06
Interest on U.S. Govt. Securities .
2.82
2.66
2.52
2.52
2.67
2.60
Int. and div. on other sec. . . .
Net losses (or recoveries and
.11 + .44
.27
.17
profits + ) on total sec." . .
.08 + .27
Return on loans:
6.71
6.67
6.35
6.35
Eamings on loans.........................
6.30
6.19
Net losses (or net recoveries - f )
.13
on loans3 ..................................
.15
.15
.17
.10
.20
DISTRIBUTION OF ASSETS:
Percentage of total assets:
31.4
30.3
31.4
33.4
33.0
U.S. Government securities
. . . 33.9
10.4
9.4
8.6
9.0
Other s e c u r itie s .........................
8.1
35.7
34.8
Loans ............................................
34.8
32.8
31.5
21.9
22.8
Cash assets ..................................
23.4
24.3
25.8
1.4
1.5
1.2
Real estate assets
....................
1.1
1.0
1.0
.2
.2
.2
.2
.2
All other a s s e t s .........................
Total assets..............................
100.0 100.0 100.0 100.0 100.0
OTHER RATIOS:
Total capital accounts to:
8.2
Total assets
.............................. .
7.7
7.9
7.8
7.7
7.5
Total assets less Government
17.7
18.0
18.1
securities and cash assets . . . 20 0
19.6
18.9
Total deposits.............................. .
8.4
8.5
8.6
8.8
9.1
8.2
31.7
Time deposits! to total deposits . . . 23.5
26.0
28.2
25.8
24.8
Interest on time deposits* to time
deposits.......................................
2.46
1.42
1.62
2.36
1.36
Number of b a n k s..............................
362
369
378
387
397
iBanks with none were excluded in computing this average. Ratio included in "Other current
earnings."
2Banks with none were excluded in computing this average. Ratio included in "Other current
expenses."
^Includes recoveries or losses applied to either earnings or valuation reserves.
4Banks with none were excluded in computing this average.




earnings. Operating costs consumed 73 cents out of each
dollar of earnings during 1958, compared with about 70
cents in 1957. Ten years earlier, in 1948, costs ac­
counted for 61 cents.
Most of the rise in expenses during 1958 reflected a
further increase in interest paid on time deposits result­
ing from rises in both the average rate paid and in the
total amount of time deposits. These payments amounted
to 18.5 percent of total earnings during 1958, compared
with 16.4 percent in 1957. In 1956, before the general
increase in rates paid on such deposits, interest payments
accounted for only 11.3 percent of earnings.
Although operating costs rose faster than operating
earnings during 1958, member banks were still able to
push their net profits substantially above the previous
year’s total. These banks reported net profits equal to 9.6
percent of capital accounts, compared with 8.4 percent
in 1957. Stated differently, 18.5 cents out of each earnings
dollar went into net profits, whereas net profits amounted
to 16.6 cents during the preceding year.
The sizable rise in net profits was made possible by a
sharp increase in profits and recoveries on securities,
principally United States Government obligations. Curi­
ously enough, it was the same recessionary forces that
adversely affected profits of other types of businesses that
made much of these capital gains possible. Since Govern­
ment security prices strengthened because of declining
interest rates, as they customarily do during a recession,
bankers were able to sell at a profit. Profits and recov­
eries amounted to .44 percent of average security holdings
of all types during the year. In contrast, net losses
amounted to .11 percent during 1957, when prices of
U. S. securities were falling.
Despite the trend toward higher net profits, some
bankers saw red ink appear on their annual statements.
Six of the 397 member banks in operation during all of
1958 suffered a loss from net current operations. Profits
and recoveries from security sales and from other sources
were not sufficient to convert this to a net profit for three
of these banks.
Sixth District bankers earned about the same rate on
their holdings of U. S. Government securities in 1958 as
they did in 1957. Their rate of return on other securities
and on loans, however, was significantly higher than during the previous year.
w M D avis
• 3 •

Impact of Changing Economic and Credit
Conditions on District Banks
Rapidly changing economic activity during the last 17
months has provided the Federal Reserve System with a
unique opportunity to display its flexibility. System policy
shifted in a counter-recession direction in late October
and early November of 1957, when vigorous actions were
taken to foster ease in credit markets and encourage eco­
nomic revival. The turnabout in economic activity com­
menced last spring. Since then, the economy has re­
bounded sharply, and most of the significant statistical
indicators are now in an uptrend.
Once it became evident that recovery was vigorous and
widespread, the Federal Reserve began to reverse the
policy of credit ease which it had pursued since the fall of
1957. After mid-1958, System open market operations
supplied only a part of the reserves needed to meet rising
credit demands and to offset the reserve drain of a con­
tinued gold outflow. As a result, member banks were
obliged to draw down their excess reserves and to in­
crease their borrowings from the Federal Reserve Banks.
Such borrowing was made more costly when Reserve
Bank discount rates were raised last summer from 1%
percent to 2 percent and in mid-fall when they were
raised to 2l/2 percent. In March of this year, the dis­
count rate was again increased to 3 percent.

Interest Rates Rise
Borrowing costs associated with other types of debt in­
struments also rose rapidly with recovery. The Treasury
bill rate, which had fallen to .83 percent in June 1958
rose sharply to 2.44 in September, and thereafter in­
creased more moderately, averaging 2.86 for the first two
weeks in March 1959. Long-term interest rates also rose
sharply as evidence of revival in economic activity cumu­
lated and fears of renewed inflationary pressures mounted.
Yields on long-term United States Governments in­
creased from 3.19 to 3.75 percent from June to Sep­
tember 1958. Rates then declined through November,

Interest Rates

Variations in interest rates reflect changes in the economic and
credit climate.




but have since resumed their upward movement. In early
March 1959, the rate on long-term Governments was
3.90, which was 71 basis points above the mid-1958 rate.
Market rates for corporate bonds and for state and
local government issues followed the same general pattern
as yields on long-term United States Government securi­
ties from June to November 1958. Since late last fall,
however, yields on corporate bonds have increased less
rapidly than those of United States Governments, and
rates on state and local government bonds have edged
downward.
The rise in interest rates from the recession low reflects
in part the increased demand for credit associated with
the upturn in economic activity and with System actions
aimed at limiting the rate at which the supply of loanable
funds expanded. The abrupt turnabout in rates apparently
also reflects a sharp change in investor expectations. In
short, the upward movement in interest rates signaled the
change in the economic climate, and banks throughout
the nation set out to adapt their activities to a new en­
vironment. But what of District banks? How have they
adjusted to changing economic and credit conditions?

Lending-lnvestment Patterns
District member banks responded to the System’s policy
of credit ease, inaugurated in the fall of 1957, by sharply
expanding bank credit as their reserves increased. Bank
credit rose $924 million from December 1957 through
February 1959. Bank lending-investment patterns, how­
ever, shifted during this period, and for that reason, it is
useful to consider bank credit developments in two sepa­
rate phases: from January through June 1958 and from
July 1958 through February 1959.
During the first half of 1958, bank credit rose by a
record $417 million, with most of the increase accounted
for by bank purchases of securities, particularly United
States Governments. Banks in leading cities increased
their security holdings during this period more than
banks outside leading cities. The greater relative shift
to investments by banks in leading cities reflected a weak­
er loan demand than that in smaller cities and towns.
From July 1958 through February 1959, District banks
—like banks throughout the nation— again adjusted their
operations in the light of expanding business activity and
a less-easy credit policy on the part of the System. Banks
in leading cities, which in the first half of 1958, added
to their security holdings but reduced their loans, now
reversed the procedure. The demand for loans secured
by real estate rose sharply at these banks after mid-1958
and, in the latter part of the year, the demand for busi­
ness and consumer loans picked up. Banks outside lead­
ing cities continued to lend at a pace slightly above the
first half of 1958, but added to their security holdings at
a somewhat slower rate.
With loans expanding at a time when the System was
making reserves less readily available, District mem­
•4 •

ber banks made only limited additions to their security
holdings. For the eight-month period beginning in July
1958, investments accounted for about 30 percent of the
increase in bank credit, compared with 90 percent dur­
ing the first half of 1958.
Looking back over both entire periods from December
District Member Banks
React to Changing Economic
and Credit Conditions

1957 to February 1959, we find that total bank credit
expanded 12.5 percent, but total deposits rose only 8.5
percent. At banks in leading cities, moreover, growth in
bank credit outpaced deposit growth to a much greater
degree than at banks outside leading cities. Because bank
credit has increased at a faster rate than deposits at both
classes of banks, pressure on bank reserves has developed.

District Member Bank Borrowing

Total loans and investments have risen sharply since the fall of
1957. Investments in U.S. Governments accounted for most of the
increase through mid-1958, but since then, loans have increased
in relative importance.

Since mid-1958, member banks have obtained an increas­
ing volume of reserves to support bank credit expansion
by borrowing from the Federal Reserve Bank of Atlanta.
In June 1958, for example, average daily borrowings
totaled about $14 million, compared with average daily
borrowings of $64 million for the first two weeks of March
1959. This rise in borrowing, however, reflects primarily
an increase in average amount, rather than an increase in
number of borrowing banks.
Only about 35 of the 400 member banks in this Dis­
trict borrowed during March. Typically, the number
of borrowing banks is small because commercial banks
are reluctant to go into debt. Most banks maintain a
degree of liquidity sufficient to satisfy unforeseen varia­
tions in deposits. In addition, however, banks generally
have a margin of secondary reserves—United States Gov­
ernment Securities—that can be readily converted into
lendable funds if there are urgent customer needs to be
met or opportunities for new lending arise.

U.S. Security Holdings and Loan Expansion

Since mid-1958, member banks have obtained an increasing vol­
ume of reserves to support bank credit expansion by borrowing
from the Federal Reserve Bank of Atlanta.

1
U.S. Govt. Securities by Maturity
1
1-5 Years

/

/
V w

a

—

^Over 5 Years
-1-L-1_1 1 1 I I . . 1 i i l 1 1 1 1 1 1 L L 1 1 1 1 11957

1958

1959

U.S. Government security holdings of member banks represent a
source for some further expansion in loans.




District member banks, through January 1959, had been
accumulating rather than liquidating Government securi­
ties. With credit relatively easy throughout most of 1958,
and with loan demand up only moderately, banks—on
the average—did not find it necessary to dispose of secu­
rities. In recent weeks, however, there has appeared to be
a trend toward moderate liquidation. It is reasonable to
assume that if loan demands continue to increase and
credit tightens further, liquidation of securities will be the
principal means of financing loan expansion.
In January of this year, member bank holdings of
Government securities totaled over $3.1 billion. Of this
amount, 29 percent represented securities with maturities
of under one year; securities with maturities of one to
five years and five years and over accounted for 48 per­
cent and 23 percent, respectively. The maturity distribu­
tion of security holdings is particularly important because
the rise in interest rates since mid-1958, together with a
corresponding decline in the market value of securities,
may have an important bearing on the volume and type
of securities that may be liquidated.
During the early stages of recovery, banks generally
obtain funds by selling short-term securities or accepting
cash for bills as they come due. The income advantage
from switching out of securities into loans depends, of
course, on the differential between yields on securities
and the bank loan rate. With interest rates on Govern­
ment securities currently high, banks may be somewhat
reluctant to convert assets from securities to loans, unless
loan rates are also adjusted upward.
The decision to switch from investments to loans is
only partly explained by differentials in rates. Banks
• 5 •

with relatively small holdings of short-term securities, of
course, may find it necessary to liquidate longer-term se­
curities if they wish to take advantage of loan opportuni­
ties. In that instance, a factor deterring the security sale
will be the size of the capital loss that would have to be
absorbed. Both intermediate and long-term Government
bonds have dropped substantially since mid-1958, with
some issues off as much as $10 per $100. Before dispos­
ing of such securities, therefore, banks would have to
weigh the amount of loss that would be sustained after
tax write-offs against the income that might be obtained
by reinvesting the proceeds of the sale.
A l f r e d P. J ohnson

On April 1, the Bank of Prattville, Prattville, Ala­
bama, a nonmember bank, began to remit at par.
Officers are Carlie G. Smith, President and Chairman
of the Board; J. W. Strange, Vice Chairman of the
Board; D. L. Yarbrough and J. B. Striplin, Vice Presi­
dents; J. M. Donovan, Vice President and Cashier;
Karl A. Clark, Florene Q. Boone, Ruby N. Durden,
and Mary Y. Myers, Assistant Cashiers. Capital totals
$200,000 and surplus and undivided profits total
$216,598.
Debits to Individual Demand Deposit Accounts
(In Thousands of Dollars)

Bank Announcements
On March 9, the First State Bank of Altoona, Altoona,
Alabama, a nonmember bank, began to remit at par
for checks drawn on it when received from the Federal
Reserve Bank. Jack L. Ray is President; Rex L. Phillips
is Vice President and Cashier; and Janelle Battles is
Assistant Cashier. Capital totals $25,000 and surplus
and undivided profits total $56,834.
On March 17, the Bank of Ozark, Ozark, Alabama,
a nonmember bank, began to remit at par. Sam J.
Carroll, Jr. is President; H. H. Hodges is Vice Presi­
dent; R. C. Joiner is Executive Vice President; Wilmer
Parker is Vice President and Cashier; Arnie Glover,
Jr. is Assistant Cashier. Capital totals $200,000 and
surplus and undivided profits total $365,297.
On April 1, the Wauchula State Bank, Wauchula,
Florida, a nonmember bank, began to remit at par.
L. Grady Burton is President; Gene A. Brock is Vice
President; Roger S. Greene is Cashier; and H. D.
Wofford is Assistant Cashier. Capital totals $100,000
and surplus and undivided profits, $641,662.
Department Store Sales and Inventories*
Percent Change

Place

Sales
Feb. 1959 from
Jan.
Feb.
1959
1958

—5
—4
—8
—9
—3
—10
—0
—2
—7
—5

ALABAMA .............................
B irm ing ham ....................
M o b ile .............................
Montgomery....................
F L O R ID A .............................
Daytona Beach
. . . .
+ 14
Jacksonville........................
Miami Area
....................
Miami
........................
Orlando.............................
St. Petersburg-Tampa Area .
St. Petersburg . . . .
T a m p a ........................
G E O R G IA .............................
Atlanta**
Augusta.................................. +19
Columbus
M a c o n ........................
Ro m e**........................
Savannah
....................
LO U IS IA N A ....................
— 14
Baton Rouge . . . .
New Orleans . . . .
— 15
M ISSIS SIP PI....................
Jackson ........................
— 13
Meridian**
. . . .
TENNESSEE ....................
Bristol-KingsportJohnson City**
. .
Bristol (Tenn. & Va.)**
Chattanooga
. . . .
K n o x v ille ...................
—9
D IS T R IC T ........................

—7
—11
—1
—3
—6
—6
—12
—10
—6
•—6
+6
+2

+13
+14

+12
+6
+15
+19

+2l
+9
+4
+27
+16

+1i
+9

+33
+5
+13
+26
+5
+3
+3
+3
+17
+16
+13
+19

+21
+20
+20
+20
+12

2 Months
1959 from
1958

+12
+12
+12
+6
+11

+17
+16

+6
+1
+24
+12
+10
+9
+20

Inventories
Feb. 28, 1959 from
Jan. 31
Feb. 28
1959
1958
+9
+9

—8
—9

+4

+3

+11
—2

—9
+8

+ii

—3

+9
+9

+2

+5
+14
+26
+7
+5
+5
+7
+15
+15

+4
+15

+2

+ 15
+17
+ 13
+ 17
+4

—
^4

+14

+11

+3

+11
+10

+ 14
+ 20

—0
—1

+10

+11
+8

+0
—0

+12
+15
+14

+6
+7

—-5

—7

sample
constructed that is not confined exclusively to department stores. Figures for non­
department stores, however, are not used in computing the District percent changes.




Feb.
1959
ALABAMA
Anniston .
Birmingham
Dothan .
Gadsden .
Mobile .
Montgomery
Selma* .
Tuscaloosa* . .
Total Reporting Cities
Other Citiesf • .
FLORIDA
Daytona Beach*
Fort Lauderdale*
Gainesville* .
Jacksonville .
Key West* .
Lakeland* .
Miami
. .
Greater Miami*
Orlando . .
Pensacola .
St. Petersburg
Tampa . .
West Palm Beach
Total Reporting Citi es
Other Citiesf .
GEORGIA
Albany . .
Athens* . .
Atlanta . .
Augusta . .
Brunswick .
Columbus
Elberton . .
Gainesville* .
Griffin* . .
LaGrange* .
Macon
. .
Marietta* .
Newnan . .
Rome* . .
Savannah . .
Valdosta . . .
Total Reporting Cities
Other Citiesf .
LOUISIANA
Alexandria* .
Baton Rouge
Lafayette* .
Lake Charles
New Orleans . .
Total Reporting Cities
Other Citiesf .
MISSISSIPPI
Biloxi-Gulfport
Hattiesburg .
Jackson . .
Laurel* . .
Meridian . .
Natchez*
Vicksburg . .
Total Reporting Cities
Other Citiesf .
TENNESSEE
Bristol* . .
Chattanooga
Johnson City*
Kingsport* .
Knoxville . .
Nashville
. _
Total Reporting Cities
Other Citiesf . ,
SIXTH DISTRICT
Reporting Cities
Other Citiesf
Total, 32 Cities
UNITED STATES
344 Cities . .

Jan.
1959

Feb.
1958

Percent Change
Year-to-dat(
Feb. 1959 from 1959
Jan.
Feb.
from
1959
1958 1958

34,395
767,373
30,180
31,961
237,793
150,4%
19,603
46,488
1,318,289
662,619

40,849
786,354
33,852
41,805
283,036
166,291
24,284
52,440
1,428,911
784,733r

30,346
633,735
26,857r
28,297r
242,204
124,394
17,525
40,304
1,143,662r
579,314r

— 16
— 2
— 11
— 24
— 16
— 10
— 19
— 11
—8
— 16

+13
+21
+12
+13
—2
+21
+12
+15
+15
+14

56,354
208,337
35,569
742,670
15,614
73,340
850,153
1,291,238
234,538
76,917
221,348
390,228
140,310
3,486,463
1,548,243

60,864
235,036
41,421
801,852
17,641
84,508
904,811
1,406,458
259,916
90,530
247,582
437,546
151,426
3,834,780
l,710,641r

50,983
183,371
30,693
656,657r
13,785
60,375
733,910
1,119,614
179,686r
74,002
184,028r
336,299r
120,696
3,010,189r
l,269,873r

—7
— 11
— 14
—7
— 12
— 13
—6
—8
— 10
— 15
— 11
— 11
—7
—9
— 10

+11
+14
+16
+13
+13
+21
+16
+15
+31
+4
+20
+16
+16
+16
+22

57,335
32,040
1,735,765
92,095
24,197
91,297
7,641
40,841
16,402
28,531
114,045
27,394
16,359
37,251
181,431
28,512
2,531,136
800,206

63,887
37,337
1,900,324
101,304
25,241
100,493
9,155
49,105
18,478
21,805
119,642
33,068
19,622
41,812
193,021
32,317
2,766,611
883,219r

48,112
30,954
1,555,959r
86,383r
19,937
84,789
6,870
39,783
14,652
17,385
91,093
22,498
13,618
33,539
159,944
23,237r
2,248,753r
708,928r

— 10
— 14
—9
—9
—4
—9
— 17
— 17
— 11
+31
—5
— 17
— 17
— 11
—6
— 12
—9
—9

+19
+4
+12
+7
+21
+8
+11
+3
+12
+64
+25
+22
+20
+11
+13
+23
+13
+13

65,132
267,002
60,431
82,842
1,239,297
1,714,704
563,500

78,191
272,635
70,895
99,168
1,352,173
1,873,062
642,987r

62,686
220,346r
46,872
78,371
1,152,792
1,561,067
494,244r

— 17
—2
— 15
— 16
—8
—8
— 12

+4
+21
+29
+6
+8
+10
+14

44,562
31,701
249,650
24,122
37,970
21,183
18,093
427,281
211,258

45,782
36,509
285,451
27,532
41,905
23,837
19,868
480,884
242,742

37,978
28,654
181,825
21,042
32,654
19,581
17,534
339,268
203,013

—3
— 13
— 13
— 12
—9
— 11
—9
— 11
— 13

+17
+11
+37
+15
+16
+8
+3
+26
+4

—9
— 20
— 15
— 15
— 17
+7
—6
— 13
—9
—8
— 11
—8

+19
+18
+9
+12
+8
+42
+27
+6
+16
+16
+15
+16

39,506
284,089
36,387
67,307
202,825
769,976
1,400,090
461,823
15,125,612
10,877,963
4,247,649
9,300,174

43,527
33,280
356,942
241,290
42,910
33,247
79,456
59,926
243,284
187,019
721,045
543,974
1,487,164
1,098,736
531,119
434,925
16,666,853r 13,091,972r
11,871,412
9,401,675r
4,795,441r 3,690,297r
10,088,410
8,024,816r

+ 16

■+iS
1
+3
+7
+4

+6

+6

+1
+2
+8
+S

+2

+’
s
++
i\
+
+9i

195.770,000 221,927,000 181,6%,000
— 12
+8
•Not included in total for 32 cities that are part of the National Bank Debit Series.
f Estimated.
r Revised.

• 6 •

+5
,

+J

Sixth District Indexes
Seasonally Adjusted (1947-49 =

100)

1958
SIXTH DISTRICT

Apparel***
....................
C hem icals........................
Fabricated Metals
. . .
Food***.............................
Lbr., Wood Prod., Fur. & Fix.

Manufacturing Payrolls
Cotton Consumption** .
Electric Power Production*
Petrol. Prod, in Coastal
Louisiana & Mississippi*
Construction Contracts*
Residential
. . .
AllOther
. . . .
Farm Cash Receipts . .
Crops ........................
Atlanta . .
Baton Rouge
Birmingham
Chattanooga
Jackson . .
Jacksonville
Knoxville
Macon . .
Miami
, .
New Orleans
Furniture Store Sales*/**
Member Bank Deposits*
. .
Member Bank Loans* . . .
Bank D e b its*.........................
Turnover of Demand Deposits*
In Leading Cities . . . .
Outside Leading Cities . .
ALABAMA
Nonfarm Employment . .
Manufacturing Employment

Bank D e b i t s .........................
FLORIDA
Nonfarm Employment . . .
Manufacturing Employment***
Manufacturing Payrolls . . .

Farm Cash Receipts . . .
Bank D e b i t s ....................
GEORGIA
Nonfarm Employment . .
Manufacturing Employment
Manufacturing Payrolls . .

Bank D e b i t s ....................
LOUISIANA
Nonfarm Employment . .
Manufacturing Employment
Manufacturing Payrolls . .
Furniture Store Sales* . .
Member Bank Deposits*
Member Bank Loans*
. .
Farm Cash Receipts . . .
Bank D e b it s * ....................
MISSISSIPPI
Nonfarm Employment . .
Manufacturing Employment
Manufacturing Payrolls . .
Furniture Store Sales* . .
Member Bank Deposits*

TENNESSEE
....................
Nonfami Employment . .
Manufacturing Employment

1959

JAN.

FEB.

MAR.

APR.

MAY

JUNE

JULY

AUG.

SEPT.

OCT.

134
117
165r
132
181
112r
75
158
%
87
215
187
82
317

133
115
164r
131
177
112r
74
156
91
86
200
182
79
325

133
115
164r
128
174
110
72
157
91
86
194
183
79
311

132
114
163r
129
176
109r
72
158
90
85
187
182
74
306

132
113
165r
130
176
108r
72
157
93
84
172
183
75
297

133
115
167r
129
183
108
73
158
91
84
201
192
80
312

133
115
168r
129
186
llO r
73
157
90
85
198
196
81
312

133
115
167r
129
183
llO r
73
158
89
85
212
198
83
313

134
116
166
127
182
llO r
75
157
90
86
211
197
89
311

134
116
167r
128
180
llO r
76
159
95
86
192
195
87
314

134
116
168
129
177
llO r
76
158
91
86
202
200
87
316

134
116
170r
129r
175
109
75
158
93
86
206
201r
84
330

169
272
290
257
119
97
161
159
151
181
123
147
109
127
146
139
237
132
191
205
153
162
269
244
146
156
113

170
309
316
303
118
92
156
149r
147
171
111
128
99
116
128
137
225r
135
175r
200r
123r
163
269
233
143
154
111

168
317
297
333
121
87
160
158
157
175
132
141
97
122
139
148
233
125
186
193
132
166
270
230
138
149
109

162
324
315
332
150
134
174
156
153
164
117
136
99
108
141
151
242
135
181
190
138
168
273
237
140
159
105

164
375
338
406
157
143
178
166
154
172
130
145
107
122
147
159
244
137
203
191
143
170
276
226
140
154
111

167
394
381
405
165
146
184
176
169
199
129
144
106
126
137
165
259
145
202
191
139
174
279
233
144
168
104

170
427
377
468
134
90
184
173
168
185
127
159
111
127
139
164
268
141
207
192
139
170
278
240
148
165
110

176
397
413
384
136
118
182
183
183
187
147
161
124
138
156
183
285
147
219
192
153
176
281
229
147
165
113

187
393
421
371
104
82
185
167
158
179
133
150
107
129
151
147
250
140
209
198
145
175
282
256
146
161
116

190
364
433
308
112r
84r
217r
165
154
180
131
154
111
135
146
153
258
144
209
202
145
175
285
249
142
149
105

190
333
375
298
123
99
216
170
161
214
129
163
126
136
155
158
230
144
214
207
152
180
291
242
139
146
102

201
309
367
262
130
92
211
176
162
204
138
156
124
142
163
158
256
148
212
205
148
179
292
272
150
161
121

192
336
364
314
141
128
162
173
164
194
136
162
123
143
161
161
242r
145
207
200r
161
181
298
264
144
153
114

195
n.a.
n.a
n.a.
n.a.
n.a.
n.a.
167p
161
177p
127
154
115p
141
154p
155
246p
139p
203p
199p
152p
178
303
269
153
162
121

122
105
170
133
140
224
120
205

120
103
163r
113
140
223
113
197

120
102
165
122
140
224
128
199

119
103
162
134
145
226
152
204

119
104
166
135
146
230
142
200

119
105
174
128
150
231
147
206

119
106
175
130
150
235
143
209

119
104
177
145
154
233
130
207

119
102
174
138
152
234
97
230

121
106
181
136
153
239
106r
220

121
107
184
136
158
246
101
214

121
103
178r
131
155
242
111
230

121
104
182r
147
155
248
126
230r

120
104
185
153p
154
254
n.a.
227

176
174r
278
156
212
425
162
344

176
172r
273
141r
211
426
178
326

175
169r
264
146
215
431
151
319

176
166r
271
153
216
444
239
337

177
171
280
157
221
441
249
322

180
174
292
155
227
447
308
354

182
178r
301
156
225
449
214
361

182
181r
307
172
233
456
206
343

183
182r
311
171
234
457
212
386

183
181r
315
153
235
463
162r
391

182
180r
311
170
241
477
147
360

180
179r
304
167
241
477
162
409

182
181r
306
176r
242
485
281
376

183
183
313
184
238
492
n.a.
384

128
115
183
137
142
213
140
222

126
114
177
113
144
212
141
210

126
113
177
127
147
211
150
202

125
111
171
121
147
212
150
212

124
108
167
139
148
213
157
207

125
112
182
136
152
216
167
212

126
112
189
133
146
213
129
219

126
113
192
154
154
212
157
212

127
114
189
147
155
219
158
235

127
113
184
151
154
223
104r
223

128
114
198
141
158
226
124
217

127
114
1%
153
158
227
153
242

128
114
191r
149
159
230
143
235

128
115
1%
143
157
237
n.a.
237

131
98
174
195
153
269
116
205

131
97
169
168r
155
270
113
193

130
%
168
193
156
269
111
209

129
96
171
171
154
269
96
206

129
95
169
181
157
271
115
203

127
93
166
178
159
272
147
211

127
93
163
177
153
264
143
208

127
93
168
189
157
273
109
200

127
93
167
181
155
265
72
234

127
94
163
166r
152
268
99r
213

127
95
171
197
156
277
114
197

127
94
166r
1%
159
274
209
227

128
93
170
171r
163
284
103
208

127
92
171
166p
160
287
n.a.
214

126
121
210r
104
164
303
100
177

125
121
207
86
166
303
92
175

125
122
226
95
172
304
115
172

125
123
221
%
185
308
124
182

125
123
221
107
186
334
148
190

124
123
226
113
186
337
145
191

124
125
230
101
184
367
138
207

125
127
238
123
192
352
100
200

127
128
240
101
194
359
59
219

127
129
239
80
197
359
99r
208

128
131
240
107
198
363
129
210

127
129
239r
133
195
369
122
235

129
128
236r
114
197
361
93
212

129
128
235
106
190
367
n.a.
206

119
116
179
107
148
239
92
205

117
114
179
90r
149
238
85
1%

118
114
181
101
155
239
107
197

117
112
178
106
156
242
116
197

117
112
179
109
158
245
103
197

117
113
181
104
161
248
113
199

117
113
186
105
156
243
114
201

117
113
192
105
159
250
112
200

118
114
190
103
158
247
77
214

118
115
186
103
159
251
114r
216

118
115
186
112
161
251
114
209

118
115
195r
113
162
256
100
228

118
116
200r
111
165
262
98
225

119
117
202
114
160
267
n.a.
238

NOV.

DEC.

| JAN.
1
134
117
172r
131
178
llO r
75
159
92
86
203
200
91
351r

FEB.
135
117
173
131
176
111
76
157
94
87
195
202
92
n.a.

Distr'ct area only. Other totals for entire six states.
n.a. Not Available.
p Preliminary.
r Revised.
Daily average basis.
***Revisions reflect new seasonal factors.
So^es: Nonfarm and mfg. emp. and payrolls, state depts. of labor; cotton consmption, U. S. Bureau Census; construction contracts, F. W. Dodge Corp.; petrol, prod., U. S. Bureau
of Mines; elec. power prod., Fed. Power Comm. Other indexes based on data collected by this Bank. All indexes calculated by this Bank.




• 7 •

S I X

T

H

D

I S T

R

I C

T

B

U

S I N

E S S

H

I G

H

L

I G

H

T

S

T h e eco n om ic situation continued to improve slowly in February.
Employment edged upward, fewer workers were unemployed, and
spending by businesses and consumers rose. Farm work has
been hampered by bad weather recently, but farmers plan slight
increases in their output and employment. Lending by member
banks gained strength in February.

Nonfarm Employment

Nonfarm employment rose slightly in February, after allowance for
seasonal changes. In four of the preceding five months, employment had
edged upward, but it was not until February that the cumulative effect of
persistent small increases was enough to raise the charted index. The February
gain reflected slight improvement in Florida and Tennessee, partly offset by
declines in Alabama and Louisiana; Georgia and Mississippi showed virtually
no change after seasonal adjustment. Manufacturing payrolls increased to a
new record in February as gains occurred in both manufacturing employ­
ment and average w eekly earnings.
Cotton textile activity improved slightly further in February, as shown by
seasonally adjusted cotton consumption. Crude oil production in Coastal
Louisiana and Mississippi also rose, but remained below December’s advanced
level. Steel mill operations continued sharply upward in February and
March. The three month average of seasonally adjusted construction contract
awards showed a substantial rise in January, following five consecutive
declines. Electric power production advanced to a new record in January.
Seasonally adjusted bank debits rose almost to December’s all-time record
during February, indicating a rise in total spending. Furniture and depart­
ment store sales did not share in the gain, however, and fell below the
month-ago level after adjustment for seasonal variation. Department store
sales were unchanged from February to March. Household appliance store
sales rose in February after seasonal adjustment and continued well above a
year ago. More comprehensive figures on total retail sales, available only
through January, show consumer spending has recovered sharply in recent
months to approximate the pre-recession record. Consistent with this, loans
made by commercial banks to trade concerns in February rose more than they
did during the same month of recent years.

M fg Employment

Consumer instalment credit outstanding at Sixth District commercial
banks continued to rise at a better-than-seasonal rate during February, with
a sharp upturn in automobile loans responsible for most of the gain. Savings
in the form of time deposits at member banks did not rise as much as usual
in February, but ordinary life insurance sales increased sharply.
Total farm marketings declined in March because smaller shipments
of beef, eggs, hogs, milk, and some vegetables more than offset increased
shipments of broilers, potatoes, and citrus fruit. The average of prices re­
ceived by farmers moved down in March largely because of lower prices
for hogs, milk, eggs, potatoes, and vegetables. Citrus fruits, however, brought
favorable prices. Meanwhile, cold wet weather held farm work at a minimum
in most areas. Nevertheless, farm employment rose slightly as spring farm
work began. Demand deposits at banks in rural areas, seasonally adjusted,
held steady in February but were above a year earlier.

Jk

Borrowing frow

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Member bank loans and deposits increased, after seasonal adjustment, in
all states in February; loans particularly rose at banks in leading cities. Banks
reduced their investments and borrowed more from the Federal Reserve Bank
of Atlanta. In March, total loans outstanding at banks in leading cities rose
more than in most corresponding periods of previous years partly because of
strength in real estate loans. Effective March 16, the Federal Reserve Bank of
Atlanta raised its discount rate from 2l/2 to 3 percent.