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SOLICITATION 200800657: TASK ORDER 01
CONSUMER RESEARCH AND TESTING FOR PRIVATE
EDUCATION LOANS

Report of Findings
Submitted to:
Federal Reserve Board
20th and C Streets, N.W.
Washington, DC 20551

Submitted by:
Rockbridge Associates, Inc.
10130 Suite G Colvin Run Road
Great Falls, VA 22066
(703)757-5213
www.rockresearch.com

[ROCKBRIDGE logo]

Table of Contents
1. Background and Research Objectives

1.

2. Methodology

2.

2.1. Disclosure Form Development

2.

2.2. Cognitive Interviews

3.

2.3. Iteration of Disclosures

5.

2.4. Limitations of Research

6.

3. Executive Summary and Recommendations

7.

4. Detailed Findings
4.1. Decision Process Experience

11.
11.

4.1.1. Use of Private Education Loans

11.

4.1.2. Information Gathering and Decision Process for Private Education Loans

11.

4.2. Application & Solicitation Disclosure

13.

4.2.1. General Impressions

13.

4.2.2. Reactions to Detailed Elements

15.

4.2.2.1. Introductory Section

15.

4.2.2.2. Rates Section

16.

4.2.2.3. Repayment Terms & Cost Estimates Sections

19.

4.2.2.4. Federal Loan Options Section

21.

4.2.2.5. Next Steps Section

23.

4.2.2.6. Reference Notes Section

24.

4.2.3. Comparison Shopping Using Application & Solicitation Disclosure
4.3. Approval Disclosure

26.
28.

4.3.1. General Impressions

28.

4.3.2. Reactions to Detailed Elements

30.

4.3.2.1. Introductory Section

30.

4.3.2.2. Rates Section

31.

4.3.2.3. Repayment Terms Section

34.

4.3.2.4. Federal Loan Options Section

37.

4.3.2.5. Next Steps & Terms of Acceptance Section

38.

4.3.2.6. Reference Notes Section

39.

Table of Contents (Continued)
4.4. Final Disclosure

41.

4.4.1. General Impressions

41.

4.4.2. Reactions to Detailed Elements

42.

4.4.2.1. Right to Cancel Information Section

42.

4.4.2.2. Federal Loan Options Section

43.

5. Appendix
5.1 Private Education Loan Disclosures: Model Form Designs ROUND

45.
1

45.

5.2 Private Education Loan Disclosures: Model Form Designs ROUND 2

55.

5.3. In-Depth Interview Recruiting Screener

65.

5.4. In-Depth Interview Intake Survey

72.

5.5. In-Depth Interview Discussion Guide

79.

Consumer Research and Testing for Private Education Loan Disclosures

March 2009

1. Background and Research Objectives
As the cost of a college education continues to rise, families are increasingly relying on private
loans to help finance higher education. The Higher Education Opportunity Act (HEOA) (PL 110315) requires the Federal Reserve Board to provide regulations to implement new disclosures
for private education loans. The Act also requires the Board to provide model disclosure forms
based on consumer testing. The objective of this effort is to design and test consumer
disclosures related to private education loans provided by creditors.
The Act requires private loan disclosures to be provided several times in the lending process
prior to when repayment is required. First, with an application or a solicitation where no
application is required, lenders must provide general information about their loan's rate, fees,
and terms. In addition, the Act requires that these disclosures must inform the prospective
borrower of the potential availability of Federal education loans and the interest rates on those
loans. The disclosures must also state that the consumer may obtain additional information
about Federal loans from the school or the Department of Education website, and that the
student's school may offer school-specific loan benefits and terms.
Next, when the lender approves the student's application for a private education loan, the lender
must provide loan-specific information for that particular borrower. The disclosure must also
notify borrowers that they have thirty (30) days in which to accept the approved loan during
which time the loan's terms may not change. Finally, before loan funds are disbursed, the
lender must provide an updated disclosure form that is substantially similar to the form provided
at approval, with the addition of a notice that the borrower has three business days in which to
cancel the loan and that loan proceeds will not be disbursed until the after this period.
The HEOA disclosures are in addition to the disclosures currently required by the Truth in
Lending Act (TILA). TILA requires certain loan cost disclosures be given before consummation
for all loans, including education loans.
The objectives of the effort reported here, as mandated by the HEOA, are to develop model
disclosure forms that:
1.
2.
3.
4.

Are comprehensible to borrowers, with a clear format and design;
Provide for clear and conspicuous disclosures;
Enable borrowers easily to identify material terms of the loan and to compare
such terms among private education loans; and
Are succinct, and use an easily readable type font.

The HEOA also requires the Board to prevent duplicative disclosures to the extent possible.
Thus, an additional goal of the project is to develop disclosures that minimize duplication with
disclosures currently required by TILA.
This report discusses results for the first phase of a three phase project that is targeted for
completion by the summer of 2009.

page 1.

2. Methodology
This project was a collaborative effort between the Board and Rockbridge Associates, Inc., a
consumer research firm (and the lead contractor), and EightShapes, LLC, a design firm that was
part of the Rockbridge team. In its entirety, the project will consist of three phases, including: 1)
initial design and testing, 2) additional interviews and revisions, and 3) final report. The
following describes the methodology for developing forms and consumer testing for the first
phase.

2.1.

Disclosure Form Development

Prior to testing, the initial private education loan financial disclosures were developed through
an iterative process that involved the input of Board staff. In preparation of a formal workshop
meeting, Rockbridge created a flow chart of the private education borrowing process and a
spreadsheet that identified in detail all the specific information requirements from HEOA. These
items were used to facilitate communication on legislative requirements and were updated
based on Board input.
The Rockbridge/EightShapes team facilitated a five hour, in-person workshop meeting with the
Board staff. The primary purpose was to clarify the context in which the forms would be used
and discuss design objectives. Topics covered included:
•
•
•
•

•

History of the Legislation - background on initiative, issues and factors that led to
legislation
Student Loan Process - review of flowchart of process, how and when disclosures are
used, who is involved, role of paper versus online information
Users of Loan Disclosures - different types of users, stage of usage, role of parents
versus students, role of schools
Disclosure Requirements - review of content requirements, differences and similarities
by stage of process and type of borrower, review of HEOA requirements, volume/detail
of requirements
Form Format - assumptions/expectations on design elements, including colors, fonts,
page layout, etc.

Based on the input at the meeting, the lead designer created two alternative disclosure designs.
The designs were accompanied by a list of objectives and specifications derived from the
meeting, a detailed mapping of specific information requirements to the form designs, and a
discussion of the rationale for various ways of presenting information. Experience has shown
that more effective designs result from this process of showing multiple approaches and then
revising through iterations. In both designs, the TILA disclosures were integrated into the same
disclosure documents as the additional HEOA requirements, a strategy that was considered
necessary because of the high degree of similarity in information requirements.
Of the two models developed, one consisted largely of organizing all relevant information
around a topic together in a section. The other model consisted of presenting a summary of key
information elements at the head of the form, followed by more detailed information and
explanations of specific areas.

page 2.

The Rockbridge/EightShapes team met with Board staff to review the design strategy and
models. Based on feedback from the meeting, the design team provided a final prototype for
consumer testing. Between the official feedback meeting and the final disclosure design
model, Board staff and the design team undertook additional iterations to finalize details of the
format and the language. The final product included three sets of disclosures:
•
•
•

Application & Solicitation
Approval, and
Final

2.2. Cognitive Interviews
The disclosures were evaluated though a cognitive interview process. The process involved
having past borrowers or potential borrowers undergo a simulated shopping experience in which
they reacted to the disclosures populated with actual information and provided their feedback
while reviewing the documents. The interviewing was conducted in two rounds during
December 2008, with significant revisions made to the disclosures between the two rounds.
The following summarizes specific elements of the testing methodology, including: recruiting
participants, pre-interview data collection, interviewing, and analysis.
As noted earlier, the entire effort will consist of three phases, but this phase of the project
consisted of two rounds of interviewing, the first with 10 students/parents in Fairfax, Virginia,
and the second with 10 students/parents in Baltimore, Maryland. A sampling/quota plan was
agreed with Board staff and used to guide recruiting of participants. The target audience
consisted of college students who either obtained private education loans or anticipated getting
such loans in the future, and parents who were involved in planning the education finances for
their children who met these criteria. Participants were identified from general databases of
consumers in the areas surrounding the research facilities, and were screened to ensure they
met the requirements of the study. Quotas were established to ensure:
•
•
•
•
•
•
•
•
•

An even mix of students versus parents
An even mix of those with private loans already or who anticipated taking out private
education loans
Good mix of private versus public colleges, and a diversity of campuses represented
Representation of independent students as well as traditional students
Good mix of graduate/professional school and undergraduate students
Representation of parents with low incomes
Even mix of males and females
Predominantly full-time students (although some could be part-time)
To enrich the analysis, each round of interviewing included a couple of matched
pairs of students and their parents, though each was interviewed separately.

A structured screening interview was used to guide the recruiting process (see Appendix).
Respondents were offered an incentive of $75 to $100 in exchange for participating (and more
for respondents who remained on-site as back-ups in the event of a no-show). The table below
summarizes the characteristics of the participants interviewed in each round, based on their
responses in the recruitment interview.

page 3.

SUMMARY OF INTERVIEW PARTICIPANTS FOR PHASE 1 OF
PRIVATE LOAN DISCLOSURE STUDY

Total

Fairfax County,
Virginia
10

Baltimore,
Maryland
10

4
6

6
4

4
6

4
6

9
1

5
5

8
2

8
2

7
3

8
2

2
8

5
5

T y p e o fParticipant:P a r e n t s
TypeofParticipant:S t u d e n t s
P r i v a t e L o a nS t a t u s :H a s P r i v a t e
PrivateLoanStatus:A n t i c i p a t e s i n

Future

T y p e o fS c h o o l :P u b l i c
TypeofSchool:P r i v a t e
S c h o o lS t a t u s :F u l l - t i m e
SchoolStatus:P a r t - t i m e
T y p e o fP r o g r a m :U n d e r g r a d u a t e
TypeofProgram:G r a d u a t e / P r o f e s s i o n a l
Gender:

Male

Gender: F e m a l e

Loans

Participants were also asked, upon arriving to be interviewed, to complete an intake survey
about themselves and their family, to provide context for the interviewing process (see
Appendix). For example, it is useful to know if the participant or their child had already applied
for private education loans. The intake survey for students gathered information about: other
children in their family, type of school, planned graduation date, degree or expected degree,
number and amount of private education loans, lenders used, use of co-signers, and use of
private loan consolidation. The parent intake survey gathered similar information, but pertaining
to a specific child.
The interviews were conducted in-person at a central facility with a one-way mirror to provide
privacy from observers. The interviews lasted approximately 90 minutes and were audio-taped
and video-taped. A major part of the interview process consisted of a talk-aloud usability format
in which the participant was asked to imagine they were actually shopping for a private
education loan and to describe verbally how they were interpreting and using the information on
the disclosure forms. The disclosures were provided in black and white, paper format. The
interview also consisted of tasks, including marking the forms with comments on what was
useful/clear, confusing, and unnecessary/redundant.

page 4.

An outline of the interview protocol is as follows (see Appendix for detailed interview guide):
•
•
•

•

Introduction and explanation of study, with assurances of confidentiality
Review of background in the in-take survey
The process the family undertook, or would undertake, in order to shop and apply for
private education loans, including: how decisions were made, types of loans
obtained, sources of awareness of private loans, sources of information about private
loans, lenders considered, who was involved, method of applying, lessons learned
Usability discussion - for each of the three disclosures (application, approval, final),
the discussion included:
o
o

o
•

•

Review of the form with discussion of impressions and marking of
comments
Structured diagnostics for the form, including: ability to tell if loan was a
good deal, ability to assess impact of loan on the future situation, ease of
use, organization, readability, and clarity of language; open-ended probes
were asked for each area to ensure adequate feedback to improve the
disclosures
Perceptions of "next steps" for the borrower based on the form.

A scorecard assessment across all three disclosures to ensure that key concepts
were understood, including: APR, interest rate, cost of loan, start date for payments,
penalties, deferment options, whether interest is fixed or variable, payment amounts,
the 30 day period for being able to accept the loan terms, and the three day period
for being able to cancel the loan.
As a final check on the usefulness of the disclosures, participants were shown
Application & Solicitation disclosures for three versions of loans and asked to choose
the best one and explain their reasoning.

As part of the analysis, the results from each interview were organized into a spreadsheet that
serves as a data template. The analysis and interpretation of the results was conducted by the
core research team (including the interviewers and observers), ensuring validity of findings. The
team not only weighed the general findings in the datasets, but assessed them against the
general context that emerged from the profiles of each of the families in the study. Key
structured diagnostic measures were also tabulated after each round of interviewing to gauge
the overall effectiveness of the designs and to minimize subjectivity.

2.3. Iteration of Disclosures
The lead designer from EightShapes attended the bulk of the interviews for both rounds of
cognitive interviewing. After each round of interviewing, Rockbridge/EightShapes briefed the
Board staff on the results and discussed implications for improvements. While the disclosures
received relatively positive feedback on their usability after the first round, significant changes
were made to address various consumer problems and questions. Because of the level of
revisions between rounds, the discussion on findings presents the cognitive interviewing results
for each round separately, the first round being based on the initial designs and the second on
the revised designs.

page 5.

2.4. Limitations of Research
The methodology for the consumer testing follows standard industry practices for evaluating and
designing consumer information materials, including financial disclosures. The approach is
highly suited to the task of designing financial disclosures because the information requirements
are complex and require the insights of a comprehensive (albeit semi-structured) qualitative
research process for guidance. However, the limitations of the methodology should be noted.
First, the samples are small and based on convenience sources (i.e., consumers readily
available to the facilities where interviewing occurred), which affects the degree to which results
can be generalized across the entire population of current and prospective borrowers.
Qualitative data is also subject to varying interpretations, although this was addressed by
including structured measures and involving multiple researchers in the review of findings. In
the future, additional rounds of cognitive interviewing are planned at differing locations which will
improve the representativeness of the findings.
To guide design decisions, the analysis tallies the results to structured diagnostics for each
round and compares the findings across rounds. Such tallying is useful for gauging progress in
improving the designs, but the tallies must be viewed as directional in nature. Because of the
small samples and differences by location, it is possible for changes to occur for reasons other
than the design changes. Thus, in making decisions, the context and reasons for consumer
input were weighed as much as the overall trends.

page 6.

3. Executive Summary and Recommendations
To develop model disclosures for private student loans, two rounds of consumer testing were
completed. Each round of interviewing included 10 in-person cognitive interviews with a mix of
college students and parents of college students.
During each interview, sample Application & Solicitation, Approval, and Final disclosures for
private education loans were reviewed. After the first round of testing, the disclosures were
revised to improve clarity and ease of use.
The following key findings and recommendations are based on both rounds of consumer
testing, highlighting key consumer search concepts and identifying directions for the next phase
of testing.
Private Loan Decision Process
Before reviewing the disclosures with consumers, an understanding of the decision process and
roles during the student loan buying process was discussed with consumers to provide context
for evaluating the sample disclosures.
In the student loan environment, parents play the central role, or at least a strong advisory role,
in determining appropriate financing for their children. Most look for Federal funding options,
but there is a great deal of confusion surrounding the different types of funding options and the
institutions that provide them. Many turn to their own banks where they have established
relationships to identify funding options, and financial aid offices are also seen as an important
information source. The incidence of comparison shopping varies, with many going with the first
loan offered to them. Most do not recall receiving disclosures for their loans, citing the
complicated paperwork involved in the process.
Given that the process is confusing and complicated for consumers, it is critical that the private
loan disclosures provided to families are clear and concise, as well as educational in helping
them understand the loan they are considering and other educational funding options available.
However, consumers recognize that the disclosures cannot provide an elementary education of
basic loan concepts.
Application & Solicitation Disclosure
The Application & Solicitation Disclosure is presented to potential borrowers along with an
application for the loan they are considering. Information about available rates of interest,
repayment options, sample costs of the loan, Federal loan alternatives, next steps and general
eligibility requirements are provided on the disclosure.
Rates
In reviewing details of private loan offerings from a lender using the Application & Solicitation
Disclosure, consumers focus on the interest rates first. Consumers are surprised to see a range
of initial rates quoted in the application stage, as they are more accustomed to lenders quoting a
single rate rather than a range of rates they might receive. Their unfamiliarity causes confusion,
as they think the high end of the range is the maximum their rate can go, instead of the
maximum initial rate. When information is provided on the maximum interest rate, further
confusion ensues. The rates information on the Application & Solicitation Disclosure needs to
reconcile the rates for consumers to help them understand the starting rate range and the
possible maximum rate given the variability of the loan.

page 7.

Consumers also want a clear understanding of how their initial rate will be determined as they
consider applying for a private education loan. It is important to include this information next to
the initial rate range, as this answers their immediate question of where they will likely fall in the
range.
While consumers realize the private loan has a variable rate, and they know that means the rate
can change, they do not understand why the loan would have a variable rate. Given their lack
of familiarity with variable rate loans, they are cautious of their rate changing over the life of the
loan. The maximum rate is also disturbing to them, especially when it is high. Such concerns
show that the disclosures are alerting consumers to important aspects of this type of credit, but
more work may need to be done to help them become more comfortable with how the variable
rate works.
When it comes to possible fees applicable to the loan, consumers want to see specific figures
and dollar amounts. "Origination fee" needs to be defined, as this is a term unique to the
lending industry.
Repayment Options and Sample Costs
Although consumers are more likely to use rate information to make a decision about moving
forward with applying for a loan, sample total cost information is effective in communicating the
effect of a private loan on their financial future. Consumers want detailed total cost information
for the different repayment options (i.e., deferring everything, deferring interest only, or making
full payments). It is eye-opening for them to understand the cost of not starting payments
immediately and makes them stop and consider other options if available. Including the loan
term and clarifying what interest rate is used in the examples on the Application & Solicitation
Disclosure would make the section even more effective in providing the information consumers
need to make an informed decision about the loan.
Federal Loan Alternatives
Even though the disclosure is focused on private loans, consumers are grateful to learn about
available Federal loans after the critical information on the private loan is presented on the form.
This is especially true for those who are surprised by the private loan rates and variability. They
like having the fixed interest rates listed, as well as being clearly told where to find more
information on them should they choose to investigate these options.
Next Steps
Providing a Next Steps section is helpful in telling consumers how to proceed. While it is
redundant to include a step to investigate Federal loan alternatives, it is necessary because it is
important to consumers in understanding their options. The step about submitting a School
Certification form is not read carefully, but it is not a part of the process now, so it is unfamiliar to
them.
General Eligibility Requirements
Consumers like having information on the key eligibility criteria for the loan included on the
disclosure. Most consumers find this information to be relevant and informative. Some even
use it as a way to help them pre-qualify themselves for the loan.

page 8.

Approval Disclosure
The Approval Disclosure is presented to borrowers when they are approved for a specific loan.
Information about rates and total loan costs, repayment schedule, Federal loan alternatives, and
next steps are provided on the disclosure.
Rates and Total Costs of the Loan
When evaluating a specific private loan offer, consumers focus primarily on the interest rate and
loan costs. The traditional TILA box style of presenting the key elements of a loan works well in
this context even with novice borrowers.
Consumers' understanding of the difference between the interest rate and the APR is minimal.
Most are not aware they can be different, making it appear there is an error or the lender is not
being truthful when both are included.
Variable rates are another point of confusion for consumers. Consumers assume lenders can
change their rate at will, and are confused by explanations of their rate being tied to an index.
Consumers want to know how often their rate can change and that changes in it are controlled
by the market, not their lender. The specific details of how it changes with the market are not
necessary to include.
The maximum interest rate provides some security to consumers, as it caps their variable rate,
but the high percentage is frightening to them. Again, some believe the lender would
immediately raise their initial rate to the maximum rate. Explaining how their interest rate will
vary, as discussed above, should alleviate their concerns.
All of these rates (the APR, initial rate, and maximum rate) are even more confusing when
consumers try to reconcile them with the initial range of available rates as presented on the
Application & Solicitation Disclosure earlier on. An explanation of the difference is necessary for
those who notice it.
As noted with the Application & Solicitation Disclosure, consumers want all fees disclosed with
specific dollar amounts as part of the discussion of rates and loan costs. Origination fee is not a
familiar term to consumers and needs to be defined.
Repayment Schedule
The monthly payment schedule and amounts are also critical information to consumers.
Consumers want to be clear if they are deferring payments while in school, when their payments
start, and how much their payments are after school. It is important to show this information for
both the initial rate and the maximum rate to help consumers understand that their monthly
payment will vary based on the rate.
Deferment options are clear to consumers when defined, but the implications of deferment need
to be totaled and disclosed to consumers. By doing so, consumers realize the effect of
deferment on their finances and think more carefully about their decision.
Including bankruptcy limitations is an eye-opener for consumers. Consumers do not realize that
even if they file for bankruptcy they are likely to be required to pay their loans back.

page 9.

Federal Loan Alternatives
Consumers praise the inclusion of information on Federal financial aid on the Approval
Disclosure. Consumers are happy to see the information as they review the actual interest rate
they would get for a private loan versus potentially less expensive Federal loans. This
information encourages them to investigate Federal loans.
Next Steps
It is important to include the acceptance deadline for the loan on the Approval Disclosure in
large font to help consumers ensure they meet the deadline if they choose to accept the loan.
Final Disclosure
The Final Disclosure is presented after the consumer accepts the offer from the lender. It is
identical to the Approval Disclosure, except it includes a Right to Cancel clause.
Right to Cancel
Consumers consider the Right to Cancel clause critical information to know when doing a final
evaluation of the loan. They want clear information on the procedure to cancel, including
defining the 3 days they have to rescind (postmarked or actually receive the letter).
Federal Loan Alternatives
The Federal loan options are not necessary to include at this stage of the process. Consumers
feel they are redundant, as they have been told twice on previous disclosures about the options.

page 10.

4. Detailed Findings
4.1. Decision Process Experience
In order to provide context to help with the development of disclosures, students and parents
were asked about the types of funding they use for higher education and the processes they
undergo to choose and apply for private loans. The following discusses what consumers
reported about their past experiences and future strategies for shopping for private loans.

4.1.1. Use of Private Education Loans
For all families, with and without private loans, there is a common theme of coming up short on
funds to pay for college. The total cost of higher education exceeds the amount of funding
available through scholarships and grants, and/or the amount families are able to save. The
situation is exacerbated by the rising cost of education, auxiliary costs such as books, living
expenses, and additional time spent in school.
When asked about future plans, families indicate they will seek "free" funding options over
taking out additional loans to pay for education expenses. Government grants, scholarships,
and tuition reimbursement through employers are seen as viable options for financing
education. This may be wishful thinking since most families are relying on their own funds or
loans to pay for college.
Students with private loans and their families have typically investigated Federal funding
sources before applying for private loans. Some were under the impression that they were not
qualified for Federal loans due to their household income being too high or because they were a
non-degree seeking student. For some, Federal loans did not cover the entire cost of their
education or had been exhausted, so they needed to take on private loans to cover the
remaining education costs.
On the whole, consumers without private loans exerted more effort than those with private loans
in researching and obtaining scholarships, grants, endowments, and employer contributions.
One consumer claimed to have spent well over 200 hours researching grants and scholarships.
A few families without private loans started saving for the student's education well in advance,
which may be the reason they did not initially need to take out private loans.

4.1.2. Information Gathering and Decision Process for Private Education
Loans
The roles for deciding how to pay for college vary, but in many cases, parents play the central
role with only some supplemental help from their child. Generally, students either contribute
both money and effort or just effort (researching loans and applying for scholarships, grants,
etc.). The responsibility often shifts from the parents to the student as the student progresses
through their college career. There are also extremes, with some students being solely
responsible for paying for college, and in other cases, parents carrying the entire burden of
paying.

page 11.

Most consumers have a limited understanding of the Federal loans available and some are
unclear about the differences between Federal and private loan programs. Sallie Mae stands
out as being the most well known private source for Federal loans such as Staffords.
Consumers generally prefer Federal loans over private ones, and assume the Federal options
offer better terms.
Many borrowers place a great deal of trust in their banks and have, or would, rely on them as a
primary source of information when evaluating loans. Some feel it is easier and less time
consuming to simply go into their bank to obtain information and opt for the program the bank
recommends than to rely on other potential sources. Several consumers gravitate towards
family and friends for advice and information about education loans. Students especially look
for advice from their parents.
Another source being utilized consists of school resources. Both high school guidance
counselors and financial aid departments in colleges are viewed as credible and valuable
information sources.
Consumers use or anticipate using the Internet to collect information on education loans.
However, they are uneasy with it being the only source and want to speak with a live person
due to the complexity and magnitude of the financial commitment. This anxiety is less prevalent
when taking out Federal loans than it is with private loans. In turn, consumers feel more
comfortable applying for Federal loans online.
When deciding which loan to take, interest rate is the primary criterion for comparing loans.
Consumers also evaluate options based on repayment plans available. Lower payments and
deferment options were both important aspects of the repayment plan. However, it was
apparent that the intensity of comparison shopping varied, and in many cases, consisted of
applying for the first loan offered, rather than comparing several alternatives.
Consumers were asked about their recall of Federal disclosures when they applied for
education loans. If seen at all, disclosures were read hastily. Consumers thought they were
hard to read and had too much information to discern. One person regretted having not spent
more time reviewing the disclosure after being surprised to find that interest payments were due
immediately on the loan.

page 12.

4.2. Application & Solicitation Disclosure
The Application & Solicitation Disclosure is designed to be presented to potential borrowers
along with the loan application. It is intended to clearly communicate the key information in
evaluating the loan offering. It is also intended to be used by borrowers in comparing loan
offerings to help decide which would be best for them.

4.2.1. General Impressions of the Application & Solicitation Disclosure
In Round 1 of consumer testing, the Application & Solicitation Disclosure was effective in
providing the information consumers need to make a decision about a loan. It was also
successful at communicating the effect the loan would have on their future. Consumers were
split about the level of emphasis put on the information relevant in making a decision about the
loan. For example, some felt that one item of information, a "worst case scenario of a 25%
interest rate," should have been more obvious.
Application & Solicitation Disclosure:
Can you tell if the loan is a good deal or
not by using the form?
Can you tell how taking loan will affect
you/ your child in future?
Is enough emphasis put on the info that is
relevant to you in making a decision to
take private loan or not?

Round 1
8 of 10said "yes"
9 of 10 said "yes"
5 of 10 said "yes"

In Round 1, the initial Application & Solicitation Disclosure was viewed as "somewhat easy" to
use in evaluating the private loan. Further, the organization of the disclosure was rated
"somewhat easy" to follow. The language/terminology used was "somewhat easy" to
understand, but was not rated higher because of confusion over some terms used within the
forms (discussed in the following sections). In terms of readability, consumers found the form to
be nearly "very easy" to read due to the size and styles of fonts and the amount of white space
on the form.
Average Rating
- among 10 participants [3 stars]

How easy is form to use in
evaluating private loan?
[3 stars]
What about the organization of
the form? How easy is it to
follow?
[3½ stars]
How easy is it to read the
information printed on this form?
[3 stars]
Is the language/terminology clear
and understandable?
Note: 4 Stars = "Very Easy"; 3 Stars = "Somewhat Easy";
2 Stars = "Somewhat Hard"; 1 Star = "Very Hard"

page 13.

For Round 2 of the consumer testing, the Application & Solicitation Disclosure was updated to
address issues consumers brought up in Round 1 such as a need for clearer labeling.
Consumers' ratings on the disclosure improved in Round 2, for the most part. About the same
number were clear about how the loan would affect their financial future, and more than in
Round 1 believed that enough emphasis was put on the information relevant in making a
decision about the loan.
The major issue in Round 2 was that fewer consumers than in Round 1 felt they could tell if the
loan was a good deal or not. One possible reason for the drop in rating was that the clearer
labeling on the revised form made it apparent that the Sample Costs were based on examples
and not a real loan. Once consumers realized they were looking at hypothetical examples, they
tended to give lower ratings on the usefulness of the information because it was not specific to
their situation.
Application & Solicitation Disclosure: Round 2
Can you tell if the loan is a good deal or not
4 of 10 said "yes"
by using the form?
Can you tell how taking loan will affect you/
8 of 10 said "yes"
your child in future?
Is enough emphasis put on the info that is
relevant to you in making a decision to take
8 of 10 said "yes"
private loan or not?
The updated Application & Solicitation form received similar usability ratings as in Round 1.
Consumers still believed the form was "somewhat easy" to use to evaluate the loan and that it
was "somewhat easy" to follow in terms of organization. The form continued to be nearly "very
easy" to use in terms of readability for the same reasons as in Round 1, and consumers
believed the language/terminology used was "somewhat easy" to understand.
Average Rating
- among 10 participants [3 stars]

How easy is form to use in
evaluating private loan?
[3 stars]
What about the organization of the
form? How easy is it to follow?
[3½ stars]
How easy is it to read the
information printed on this form?
[3 stars]
Is the language/terminology clear
and understandable?
Note: 4 Stars = "Very Easy"; 3 Stars = "Somewhat Easy";
2 Stars = "Somewhat Hard"; 1 Star = "Very Hard"

The following section provides detailed findings from consumers' evaluation of the Application &
Solicitation Disclosure in each round of testing.

page 14.

4.2.2. Reactions to Detailed Elements of Application & Solicitation
Disclosure
The Application & Solicitation Disclosure designed for Round 1 of consumer testing included
seven sections: Introductory and Creditor Information, Rates, Repayment Terms, Cost
Estimates, Other Options for Financing Education, Next Steps and Reference Notes.
For Round 2 of testing, the disclosure was redesigned to better address the informational needs
of consumers. The information was consolidated into six sections and included the following:
Introductory and Creditor Information, Rates & Loan Terms, Repayment Options & Sample
Costs, Federal Loan Alternatives, Next Steps and General Eligibility Requirements.
4.2.2.1. Introductory Section of Application & Solicitation

Disclosure

The top of the Application & Solicitation Disclosure includes an introductory paragraph
explaining the purpose of the form, as well as creditor contact information. [Excerpt:]

Private Education Loan Disclosure -Application&Solicitation
This disclosure provides important information about available loans. Please
review this information closely to ensure you understand the terms and options
available for financing your education.

Page 1 of 2

CREDITOR:
First ABC Bank
12345 1st St
Anytown, CA 93120

[End of excerpt.]

Although most consumers ignored the introductory and creditor information on the top of the
disclosure, those who noticed and commented about the section mentioned that it was good
information to have. A few of them wanted to see additional information about the creditor, such
as a phone number, but most who reviewed the information were fine with what was provided.
Due to its acceptance by consumers in Round 1 of testing, no design updates were made to the
introductory and creditor information provided on the Application & Solicitation Disclosure for
Round 2 of testing. [Excerpt:]
Private Education Loan Disclosure - Application &

Solicitation

This disclosure provides important information about our available education
loans. Please review this information closely to ensure you understand the
terms and options available to you.

Page

1 of 2

CREDITOR:
First ABC Bank
12345 1st St
Anytown, CA 93120

[End of excerpt.]
As in Round 1, few noticed or commented
about the introductory and
creditor information provided.

page 15.

4.2.2.2. Rates Section of Application & Solicitation

Disclosure

The Rates section of the form appeared directly below the introductory and creditor information.
This section was designed to show consumers the range of initial rates available on a loan,
indicate the conditions used to determine the initial rate, disclose that the rate is variable and
what the maximum rate would be. The Rates section also included information about Loan
Fees and Loan Eligibility. [Excerpt:]

Rates
Current range of available initial rates:

HOW YOUR SPECIFIC RATE IS DETERMINED
• Rates will be determined based upon a variety of factors including school type

from

7.375 %

to

17.375 %

and borrower and cosigner (if applicable) credit history.
• Rates are typically lower when a co-borrower is included.

YOUR RATE IS VARIABLE
This loan has a variable rate of interest. This means that the interest rate may increase during the term of this transaction. There is no limit t o the amount that the
interest rate may increase at one time. The interest rate will not exceed 2 5 % . The
rate will not increase more than once every calendar month.

LOAN FEES

ELIGIBILITY

Origination fees range from 0% to 6 % .

To qualify for a private education loan,
you must meet certaincriteria.1

[End of excerpt.] The Rates section received the most attention initially. Most consumers
mentioned the rates and started reviewing the information provided. Some indicated that the
rates of 7.375% and 17.375% used in the example are "really high." Based on how those
interviewed conversed about the rates, it was apparent that most incorrectly believed the range
represented how much the interest rate could vary during the time they held the loan and not
the range of rates available initially for a new loan. One factor contributing to this confusion
may be that consumers are not accustomed to being quoted a range of rates when shopping
for credit, rather, they are either quoted a single rate or told they must submit an application
first.
How Your Specific Rate is Determined
As consumers studied the information further, questions arose in regards to how rates are
determined and what is taken into consideration. They wanted more information that explained
how interest rates are calculated, and upon further review, some suggested including the LIBOR
information provided in the Reference Notes of the Approval and Final disclosures. Some had
questions about what "school type" means in the context of the disclosure form. To others, the
term "co-borrower" was unclear, especially since the term co-signer is used interchangeably in
the rest of the disclosure form.
"Would a co-borrower also be using the loan I get?"
Your Rate is Variable
Most students and all parents made note of the "Your Rate is Variable" text, recognizing the
terminology and verbally expressing their objection to taking loans with variable rates.

"I'd rather get a loan with a fixed rate.

page 16.

Initially, few noticed or mentioned the maximum interest rate of 25% but most did as they took
more time to review the information provided. Once they read the sentence, some wondered
out loud about the "difference" between 17.375% and 25% and why two maximum rates were
provided.
Loan Fees
A clear difference in the understanding of loan related terminology was observed between
parents and students when reviewing the Loan Fees section. Most students did not know what
"origination fees" were.
Eligibility
Few made mention of the information provided on eligibility, or the footnote reference on the
topic, but most seemed to read over the information. Those who reviewed the detailed eligibility
information provided in the Reference Notes were fine having it located there. In fact, some felt
that it was not possible to include all of the eligibility information in the Rates section.
Round 2. On the testing version for Round 2, the Rates & Loan Terms section underwent a
number of updates. Notably, Loan Terms information was moved into this section to enable
greater emphasis on the Repayment Options & Sample Costs. The descriptions and
information provided under the sub-headers of the section were also enhanced to provide
greater emphasis of important concepts and clarity. For example, more emphasis was placed
on the "initial" rates label above the rate range and on the maximum interest rate notation "never
exceed 25%" (under "This Rate is Variable"). The sub-heading "how your specific rate will be
determined" was changed to "how your initial rate will be determined," and the information under
it was presented in bullet point format and addressed the factors that go into determining a rate
and the typical effect of a co-signer on the rate. [Excerpt:]

Rates & Loan Terms
Current range of available initial Interest Rates:

H O W Y O U R INITIAL RATE W I L L BE D E T E R M I N E D
• Your actual initial rate (from within this range) will be determined based upon
factors including borrower and co-signer credit history. and school type

from 7.375% to 17.375%

(such as graduate, undergraduate, vocational, medical).
• A co-signer is not required, but rates are typically lower when a co-signer is
included.

T H I S R A T E IS V A R I A B L E

Term of Loan:

• This loan has a variable rate of interest. A variable rate means that your
actual rate could go higher or lower than the rates indicated as the "Current
amounts less than $20,000

20

years

Range of Available Initial Interest Rates". There is no limit on the amount that
the rate could increase at one time but the rate will not increase more than
once every calendar month and will never e x c e e d 2 5 % .

amounts more than $20,000

3 0

years,

1

month
FEES
• A $15 fee is required t o apply for this loan with First ABC Bank.
• The fee that the lender charges t o make this loan (commonly referred t o as
the "Origination Fee") will range from 0% to 6 % .
• Late Charge: 5% of the amount of the past due payment, or $25. whichever
is greater. R e t u r n e d c h e c k c h a r g e : up t o$25.[Endofexcerpt.]

page 17.

Initial Interest Rates Range
Despite the attempt to emphasize the "initial" rates label, it was still not clear to consumers that
the range in the disclosure was for the loan's starting rate and not the range the rate can vary
throughout the life of the loan. Some thought the 17% was the maximum of the interest rate's
variability, and questions arose among those who noticed the "will not exceed 25%" notation.
After noticing the 25% rate, some believed it would be added to their initial rate and others
thought the rate would only exceed 17% and go up to 25% based on payment history. The form
tested needs to be updated to avoid confusion between the range of starting rates determined
by underwriting, and the maximum rate determined by the loan terms.
Term of Loan
Though few commented on this area of the disclosure form, there did not seem to be any
misunderstanding about the information provided in Round 2.
How Your Initial Rate Will Be Determined
In Round 2 of testing, the changes in the disclosure improved clarity. Few questions arose
about the header How Your Rate will be Determined or the information provided under that subheader, and most of those who commented on the information found it useful. Some
consumers suggested providing a set of specific criteria for getting the lowest rate (7%).
This Rate is Variable
In the revised disclosure, it was apparent that many consumers were not reading the
information provided under the sub-header carefully. However, it was clear that they
understood their rate could go up. Most seemed to focus on the "never exceed 25%" notation at
first and some confusion was noticeable. Future versions of the disclosure form should do more
to emphasize that the rates offered are variable as well as the maximum interest rate on the
loan, if applicable.
Fees
The update made in the description of Origination Fee for the second round of testing worked
well, with nobody having questions. The Late Charge section generated some questions
because consumers did not know what the actual charge would be without knowing the exact
"amount past due."

page 18.

4.2.2.3. Repayment Terms & Cost Estimates Sections of Application & Solicitation
Disclosure
The Repayment Terms section was designed to communicate the term of the loan, the
repayment and deferment options available and the late fees and penalties applicable to the
loan. To convey this information, the Cost Estimates area for the disclosure showed an
example of the total cost of the loan given a $10,000 loan amount based on each
repayment/deferment option. [Excerpt:]

Repayment Terms
Estimated loan term:

INTEREST & PAYMENT DEFERRAL OPTIONS
You can choose from the following repayment options. Interest continues to

less than
$20,000

accrue during deferment and will be added to the principal balance of your loan
20

years,

0

months.

upon entering repayment.
• Defer Principal a n d Interest: Make no payments while continuously enrolled
in school or in medical residency. We will add all unpaid accrued interest during

more than
$20,000

30 years, 1 month.

the deferment period t o the outstanding principal balance of your loan when you
start repayment. 2
• I m m e d i a t e Interest Only (Defer Principal): Pay only interest while continuously
enrolled in school or in medical residency.
• I m m e d i a t e R e p a y m e n t of Principal a n d Interest: Pay principal and interest in
a fixed monthly amount.

PENALTIES & LATE FEES
Late Charges, Return Check Charges 3

Cost Estimates
Example of total costs over the life of the loan
This example shows the total

The interest rate used in this

cost of the loan over the life of

example is the maximum rate

the loan under each option for

currently available. Because

deferred payment. It assumes

this interest rate is variable,

that the borrower remains in

the actual rate could go higher.

school for four years and has

There is no limit on the amount

a 6 month grace period before

that the rate could increase at

beginning repayment.

Example: $10,000 loan at 1 7 . 3 7 5 % -

IN-SCHOOL REPAYMENT OPTION

FINANCE CHARGES

TOTAL FOR
REPAYMENT

Defer Principal & Interest

$53,947. 67

$63,947. 67

Pay interest, Defer Principal

$33,705. 71

$43,705. 71

Pay Principal & Interest

$25,886. 96

$35,886. 96

one time, but the interest rate
will not exceed 26%.

[End of excerpt.]
Repayment Terms
It was unclear to most that the Repayment Terms section provided three pieces of information.
The only part that was totally clear to most was the Penalties & Late Fees information. Some
suggested including the actual late fee charge (dollar amount) along with the information.
Few noted the loan term information, and it is possible that some found it irrelevant since they
did not have a specific loan amount in mind. It was also unclear to most that the Interest &
Payment Deferral Options part of this section was providing the choices they have in
repaying/deferring the loan. Some were not sure what the terms "deferral" and "defer" mean.
Quite a few suggested linking the information being provided with the table under the Cost
Estimate area below it.

page 19.

Cost Estimates
The table was clearly the main focal point of this section but some were not sure what the
numbers represented or where they came from. It was unclear to most what the three rows of
information represented and what information was being conveyed. As a result, it was apparent
that most did not initially notice the line above the table which specified that the example was
based on a "$10,000 loan at 17.375%."
Round 2. The bottom half of page 1 of the disclosure underwent significant changes in the redesign for Round 2 of consumer testing. The changes were intended to draw out and outline a
borrower's repayment options more clearly as they were not apparent to consumers in Round 1
of testing. The table of options provided included loan amount information as well as the
interest rate upon which the loan costs and total of repayment were based. The "About this
example" box was also created in the re-design to draw out key information related to the
figures provided on the table. [Excerpt:]

Repayment Options & Sample Costs
Three (3) payment options are available to you.
In-School Repayment Options

Loan amount

Interest
rate

Loan Costs
(finance

Total for
repayment

charge)

1. MAKE FULL PAYMENTS

$10,000.00

17.375%

$25,886.96

interest in a monthly amount while enrolled

• Because this interest rate
is variable, the actual rate

$10,000.00

17.375%

$33,705.71

$43,705.71

could go lower or higher
over the life of the loan,

Pay only interest while enrolled in school

but will never exceed the

(any late or returned check fees incurred will

maximum rate of 2 5 % .

be added to the balance of the loan).

Make no payments while continuously

initial interest rate currently available.

in school.

3. DEFER (Postpone) ALL PAYMENTS

• The interest rate used in
this example is the highest

$35,886.96

Pay principal (original loan amount) and

2. PAY THE INTEREST ONLY

About this example

$10,000.00

17.375%

$53,947.67

$63,947.67

• This example assumes
that the borrower remains
in school for four years

enrolled in school. All unpaid accrued inter-

and has a 6 month grace

est during this time will be added t o the

period before beginning

outstanding principal balance of your loan.

repayment.

[End of excerpt.]
In-School Repayment Options
The redesign of this table worked well. It was effective at clearly presenting the options for
repayment or deferment to consumers and what each option would mean to the borrower in the
future. Consumers were clear that the increase in loan costs and total repayments depended
on their choice to defer or start repaying the loan. A few questioned why the 17% interest rate
was used for the example as most seemed confident about getting loans at lower rates. Some
were also unclear about where the 17% interest rate came from and did not make the
connection between the upper range of initial rates and the example. A few also wondered
what loan term the examples were based on, since the loan term was not mentioned in this
section. A couple of students were surprised how high the Total for Repayment was as they
planned to pay off their loans in a year or two after graduation.

page 20.

The next version of the disclosure could help to clarify some confusion by relabeling the
"Interest Rate" column to "Highest Available Initial Interest Rate" and adding a column
specifying the term of the loan.
About this Example
As consumers reviewed the information in the Repayment Options & Sample Costs section, it
was apparent that few read the "About this example" box in detail. It is clear that most
consumers focused on the table and figures provided.
4.2.2.4. Federal Loan Options Section of Application & Solicitation

Disclosure

The purpose of Other Options for Financing Education is to communicate Federal Financial
Assistance options that should be considered, the interest rates available on Federal financial
aid loans and where to get information about Federal financial aid. The information was placed
on the second page of the disclosure. [Excerpt:]

Other Options for Financing Education
You may be eligible for alternative sources of funds
to finance your education:
FEDERAL LOAN

CURRENT FIXED RATES
5%

Perkins
Subsidized Stafford
Subsidized Stafford

FEDERAL FINANCIAL ASSISTANCE
You may qualify for Federal education loans instead of. or in addition to, a private
education loan. For additional information, contact your school or the Department

6%

Undergraduate

6.8%

Graduate

of Education at www.ed.gov. These program loans include loans made under the
Federal Perkins Loan Program, Federal Family Education Loan Program (FFELP)
and Federal Direct Loan Program (FDLP). See table for rates.

Unsubsidized Stafford

6.8%
8.5%

PLUS

PLUS

7.9%

Federal Family

SCHOOL-SPECIFIC FINANCIAL ASSISTANCE

Education Loan

Your school may have school-specific student loan benefits and terms not de-

Federal Direct Loan

tailed on this form. For more details, contact your financial aid office.[Endofexcerpt.]

Most had questions when reviewing this information. Although consumers were usually clear
that the loans represented options available to them, it was not immediately clear what type of
options these were (i.e., loans versus free money sources) or where they could get them.
"Are these loans I can get through the same source as the private loan?"
As they studied the information further, some also wondered why this information was on a form
about a private education loan and why they would consider these if they were looking into a
private education loan already. As they read over the table, some asked what the different
types of Federal loans were and how they were different. It was not immediately apparent to
most that the loans on the list would come from the Federal government or that the rates would
be fixed instead of the variable rate of the private education loan being considered.
Those who recognized the options and understood that the loans would come from the Federal
government were impressed by the fact that the information was provided on a form related to a
private education loan. Some also made the connection between the loans and the FAFSA
they submitted in the past.
Though a lot of questions came up, most seemingly understood that the options provided were
another source of funding they should consider and expressed their appreciation at having the

page 21.

information on the disclosure form. Most also understood they can contact their college
financial aid office to find out more about the information in this section, and seemed willing to
do so. Only a few indicated that their next step would be to go to the www.ed.gov site to get
information.
Round 2. A few updates were made to the information provided about alternatives for financing
education. The section label was updated from "Other Options for Financing Education" to
"Federal Loan Alternatives" to more clearly identify the types of loans being referenced. The
reference to "school specific student loans" was moved to "Next Steps". The short introductory
sentence was updated to reference the provider of the loans and where to go to learn about the
alternatives. [Excerpt:]

Federal Loan Alternatives
Other types of loans may be available to you through the Federal government. You may contact your
school's financial aid office about these options before proceeding.
FEDERAL LOAN

CURRENT INTEREST RATES

ABOUT FEDERAL LOANS

PROGRAM

(All Have Fixed Interest Rates)

You may qualify for Federal education loans instead of. or in

Perkins
Subsidized Stafford

addition t o , a private education loan. For additional informa-

5%

tion, contact your school's financial aid office or the De-

6%

Undergraduate

6.8%

Graduate

partment of Education at www.ed.gov. These program loans
include loans made under the Federal Perkins Loan Program,

Subsidized Stafford

Federal Family Education Loan Program (FFELP) and Federal
Direct Loan Program (FDLP). See table for rates.

Unsubsidized Stafford

PLUS
PLUS

6.8%
8.5%

Federal Family Education Loan

7.9%

Federal Direct Loan

[End of excerpt.]
As with Repayment Options & Sample Costs, the updates to the design of Federal Loan
Alternatives worked well. Consumers in Round 2 recognized that the loans being referenced
would be offered by the Federal government, and knew where to go to get information about the
alternatives. The lower interest rates presented also prompted consumers to rethink getting or
applying for a private loan. Interestingly, consumers in Round 2 of testing were less likely to
point out that the interest rates for the Federal loans presented were fixed versus the variable
rate of the private education loan under consideration.

page 22.

4.2.2.5. Next Steps Section of Application & Solicitation

Disclosure

The Next Steps section of the Application & Solicitation Disclosure is intended to reiterate where
to get information about Federal financial aid, and to communicate the requirement to complete
a school certification form in order to apply for the private education loan in question. [Excerpt:]

Next Steps
There are several actions you can take at this point,
depending upon your specific situation and current
status.

YOU MAY OBTAIN ADDITIONAL INFORMATION ABOUT ALTERNATIVE OPTIONS FOR FINANCING YOUR EDUCATION.
Contact your school's financial aid office or visit the Department of Education's
website at

www.ed.gov,

IF YOU CHOOSE TO APPLY FOR THE PRIVATE LOAN, YOU WILL
NEED TO COMPLETE THE SCHOOL CERTIFICATION FORM.
This form may be obtained by contacting your school's financial aid office. Note
that the terms of the private loan are available 30 days from approval date (terms
will not change during this period).[Endofexcerpt.]

Most reviewed the Next Steps section quickly and some indicated that the action item for
Federal financing should not repeat the information already detailed in the Other Options for
Financing Education section or that it should be listed there.
When asked what their next steps would be, most would check into the option listed through
their financial aid office. None really made mention of what their next steps in regards to the
private education loan would be.
Round 2. The Next Steps section of the Application & Solicitation Disclosure was updated in a
few ways. The sub-headers were numbered in the Round 2 version and the statements were rewritten to be clearer about the actions a borrower could take. Additional detail was also
provided under the sub-headers to be clearer about how to take the specific action. [Excerpt:]

Next Steps
You can take several actions at this point, depending upon your specific situation.

1. Find Out More About Other Education Financing
Options.
Some schools have school-specific student loan benefits and terms not
detailed on this form. Contact your school's financial aid office or visit
the Department of Education's w e b site at www.ed.gov t o obtain more
detailed information about the alternative financing options available t o
you.

2. If You Choose to Apply for this Private Loan, Complete
and Sign the School Certification Form and Return It to
Us.
You may obtain this certification form from your school's financial aid
office. Note that the terms of the private loan are available 30 days from
approval date (terms will not change during this period, except that the
variable interest rate may change based on adjustments t o the index).

[End of excerpt.]
Most consumers in Round 2 of testing believed #1 of the Next Steps was redundant with the
information provided under "About Federal Loans" in the "Federal Loan Alternatives" section.
page 23.

However, they were not adamant about removing it from the form, as it is an important next
step, so it should be kept on the form.
It was also apparent that few read the information about submitting a School Certification Form
to proceed with the private education loan under consideration. However, since this action is
not in effect now, some may not have realized what it meant.
4.2.2.6. Reference Notes Section of Application & Solicitation

Disclosure

The Reference Notes were intended to serve as details for information provided previously on
the disclosure. Comprehensive eligibility requirements, capitalized interest and late fee
information were provided. [Excerpt:]
REFERENCE NOTES
1

Eligibility requirements

Borrower
• Must be enrolled at an eligible
school at least half-time for the
loan period applicable to the
loan request.
• Must be the age of majority at
the time of loan application.
• Must be a U.S. citizen or U.S.
permanent resident if applying
without a cosigner. If applying
with a co-signer (co-signer must
be a U.S. citizen or permanent
resident), the student borrower
can be a U.S. citizen, U.S. permanent resident, or Legal Alien.
• Student borrower must provide a copy of an unexpired
government-issued ID.

Co-signers
• Must be the age of majority at
the time of loan application.
• Must be a U.S. citizen or U.S.
permanent resident. If there
are multiple co-signers, at least
one must be a U.S. citizen or
U.S. permanent resident, and all
others must have a valid BCIS
nonimmigrant status.
• Co-signers must provide a copy
of an unexpired governmentissued ID.
Borrowers & Co-signers
• There can be no record of a
bankruptcy.
• There can be no record of a cur-

rent student loan delinquency.
• Aggregate student loan debt for
the Student Borrower (including both private and government guaranteed plus amount
financed) cannot exceed the
aggregate limit for the program
under which the customer is applying. The aggregate limit does
not apply to the co-signer.
School Requirements
• Must be Title IV eligible and
located in the United States,
Canada or U.S. Territories and
approved by Bank.
• Must not be under any Department of Education sanctions

•

•
•

•

related to financial, administrative, or loan performance.
Must be in compliance with all
applicable federal and state
laws.
Must be a degree-granting
school.
Total number of loans in repayment (from cohort default rate)
in the past 3 years must be
more than 100 in the aggregate.
Stand-alone Chiropractic
schools are excluded.

2

Interest that is added t o your outstanding principal balance is called "capitalized" interest. Capitalized interest will be treated as principal, and interest
will then accrue on the new principal balance.
3

Late charge: If a monthly payment is more "than 15 days late, you will be charged a late fee equal to 5% of the amount of the past due payment, or
$25, whichever is greater. Returned check charge: If any check, draft or other item you send in payment of your loan is returned unpaid for any reason, w e may charge you a return check charge of $25, or such lesser amount as allowed by applicable law. You are responsible for paying the return
check charge as well as the value of the check, draft, or other item.

[End of excerpt.]
The Reference Notes section of the Application & Solicitation Disclosure form seemed to
convey the intended information. Most were unclear about the connection of the items in this
section to the rest of the form, despite the footnote notations, but nevertheless noted that having
this information was useful. The questions that came up in this section were mainly related to
the use of some terminology such as Title IV, age of majority, co-signer and capitalized interest.
Consumers found the Borrower, Co-Signers and Borrowers & Co-Signers information most
relevant, while School Requirements seemed to be less applicable to their situation.

page 24.

Round 2. For Round 2 of consumer testing, the Reference Notes section was renamed as
"General Eligibility Requirements." The content of the section was trimmed down from the
disclosure tested in Round 1, with some elements being moved to Rates and Loan Terms. The
requirements in Round 2 addressed those relevant to a primary or co-borrower and not school
specific requirements. The footnotes were replaced with bullets. [Excerpt:]
GENERAL ELIGIBILITY REQUIREMENTS
Borrower
• Must be enrolled at an eligible school at least half-time for the loan
period applicable to the loan request.

• Must be a U.S. citizen or U.S. permanent resident. If there are multiple
co-signers, at least one must be a U.S. citizen or U.S. permanent resident, and all others must have a valid BCIS non-immigrant status

• Must be 18 years or older at the time of loan application.

Borrowers & Co-signers

• Must be a U.S. citizen or U.S. permanent resident if applying without

• There can be no record of a bankruptcy.

a co-signer. If applying with a co-signer (co-signer must be a U.S.

• There can be no record of a current student loan delinquency.

citizen or permanent resident), the student borrower can be a U.S.
citizen, U.S. permanent resident, or legal alien.
Co-signers

M o r e i n f o r m a t i o n a b o u t l o a n eligibility is available in y o u r loan ap-

• Must be 18 years or older at the time of loan application.

plication and promissory note.

[End of excerpt.]
The General Eligibility Requirements section of the revised disclosure was clear to consumers.
A few mentioned the information provided could be used to help them prequalify themselves for
the private education loan being considered.

page 25.

4.2.3. Comparison Shopping Using Application & Solicitation Disclosure
One gauge of the effectiveness of the disclosures is their ability to help consumers make
comparisons when shopping alternatives. For purposes of testing this goal, it was assumed
that consumers would use the Application & Solicitation Disclosure to compare available loans
from different lenders.
[Graphic. Illustration of three different Round 1 Application & Solicitation Disclosures,
side-by-side. End of graphic.]

page 26.

In evaluating the loan offerings, consumers in Round 1 of testing immediately focused on the
rates range. It again became apparent that consumers looked at the rates ranges as the rate
limits of the loans being considered. Most would have chosen the loan with the smallest range
(6.45% to 9.25%) because it seemingly offered the least variability. A few also looked at the
Costs Estimates table at the bottom of the page to make their comparisons, and still concluded
that the 6.45% to 9.25% rate loan would be best. Only a few would have chosen the loan giving
them the lowest possible rate of 5.5%. Although each loan option had the 25% maximum rate,
few remembered or mentioned how this would affect their decisions.
[Graphic. Illustration of three different Round 2 Application & Solicitation Disclosures,
side-by-side. End of graphic.]

In Round 2 of testing, consumers were more likely to review and consider the sample costs
table along with the rates range presented. It was still clear that consumers would consider the
range of rates offered to be the rate limits on the loan they would sign up for. Most still decided
to go with the loan offering the smallest range of initial rates (6.45% to 9.25%).
While consumers seemed comfortable making comparisons with the disclosures, these findings
illustrate the difficulty they face trying to make decisions when critical terms are presented as
ranges of possible outcomes. In order to make a credible comparison, consumers would need
to know the specific rate each lender was willing to offer them.

page 27.

4.3. Approval Disclosure
The Approval Disclosure is presented to borrowers after they are approved for a particular loan.
Its purpose is to disclose all of the information necessary for the borrower to understand and
evaluate the loan being offered by the lender. It is the second of three disclosures shown to
prospective private loan borrowers.

4.3.1. General Impressions
In the first round of testing, the initial version of the Approval Disclosure was effective in
providing the information consumers felt was useful in deciding on a loan. It also clearly
communicated information that they felt would allow them to determine the effect of the loan on
their financial future, and provided critical information clearly and concisely to help them analyze
the loan deal they were offered. However, it is important to keep in mind that these comments
are based on a limited sample size and should be considered directional in nature.
Approval Disclosure: Round 1
Can you tell if the loan is a good deal or not
by using the form?
Can you tell how taking loan will affect you/
your child in future?
Is enough emphasis put on the info that is
relevant to you in making a decision to take
private loan or not?

9 of 10 said "yes"
8 of 10 said "yes"
8 of 10 said "yes"

The initial Approval Disclosure was viewed as "somewhat easy" in helping consumers evaluate
the loan. The organization of the disclosure and the terminology and language used was also
"somewhat easy" to understand, but not "very easy" because consumers were confused by
some of the elements of the form (discussed in the following sections). Consumers found the
overall layout using section headings and distinctions (lines under the headings) highly effective
in breaking up information in logical pieces for them to evaluate. The disclosure was also easy
to read due to the font style and size used.
Average Rating
- among 10 participants -

Very Easy, the highest possible rating,
is represented by 4 stars
How easy is form to use in
evaluating private loan?
What about the organization of the
form? How easy is it to follow?
How easy is it to read the
information printed on this form?

[3 stars]
[3 stars]
[3½ stars]

[3 stars]
Is the language/terminology clear
and understandable?
Note: 4 Stars = "Very Easy"; 3 Stars = "Somewhat Easy";
2 Stars = "Somewhat Hard"; 1 Star = "Very
Hard"

page 28.

After Round 1 of consumer testing was completed, changes were implemented to the Approval
disclosure. In Round 2 of testing, consumers' ratings improved. Nearly all consumers in the
second round of testing believed they could use the information on the form to evaluate the loan
and tell how the loan would affect their financial future. All consumers felt the most important
information was highlighted on the disclosure appropriately.

Approval Disclosure: Round 2
Can you tell if the loan is a good deal or not by
using the form?
Can you tell how taking loan will affect you/
your child in future?
Is enough emphasis put on the info that is
relevant to you in making a decision to take
private loan or not?

9 of 10 said "yes"
9 of 10 said "yes"
10 of 10 said "yes"

On average, the ease of use of the Approval Disclosure improved slightly with the changes to
the form. The form was viewed slightly better on organization and the terminology/language
being understandable. The readability was similar to the original Approval Disclosure, which
was already relatively high.

Average Rating
- among 10 participants -

Very Easy, the highest possible rating,
is represented by 4 stars
[3½ stars]
How easy is form to use in
evaluating private loan?
[3½ stars]
What about the organization of
the form? How easy is it to
follow?
[3½ stars]
How easy is it to read the
information printed on this form?
[3½ stars]
Is the language/terminology clear
and understandable?
Note: 4 Stars = "Very Easy"; 3 Stars = "Somewhat Easy";
2 Stars = "Somewhat Hard"; 1 Star = "Very Hard"

The following section provides detailed findings from consumers' evaluation of the Approval
Disclosure in each round of testing.

page 29.

4.3.2. Reactions to Detailed Elements of Approval Disclosure
The initial Approval Disclosure included six sections: Introductory, Borrower and Creditor
Information; Rates and Loan Costs; Repayment Terms, Other Options for Financing Education;
Next Steps and Terms of Acceptance; and Reference Notes.
The Approval Disclosure in Round 2 of testing included the same six sections with some slightly
different titles to clarify the content to consumers: Introductory, Borrower and Creditor
Information; Loan Rates and Estimated Total Costs; Repayment Schedule and Terms, Federal
Loan Alternatives; Next Steps and Terms of Acceptance; and Reference Notes.
4.3.2.1. Introductory Section of Approval

Disclosure

The top of the initial Approval Disclosure included an introductory paragraph explaining the
purpose of the form, as well as borrower and creditor contact information. [Excerpt:]

Private Education Loan Disclosure - Approval
This disclosure provides important information about the loan for
which you have been approved. Please review this information
closely to ensure you understand the terms and options available
for financing your education.

Page 1 of 2

BORROWER:
Christopher Smith Jr.
1492 Columbus Way
Plymouth, MA 02360

CREDITOR:
First ABC Bank
12345 1st St
Anytown, CA 93120

[End of excerpt.]
Consumers did not pay much attention to the introductory paragraph, but it may become
necessary in an actual borrowing situation in order to introduce the disclosure to the borrower.
However, they appreciated having the name and contact information of the borrower and
creditor at the top so they can keep track of multiple lenders they may have, as well as children
with education loans (in the case of parents with multiple children).
Round 2. This section was not changed significantly for Round 2 of testing due to its
acceptance by consumers in Round1.[Excerpt:]

Private Education Loan Disclosure - Approval
This disclosure provides important information about the loan for
which you have been approved. Please review this information
closely to ensure that you understand the terms of your loan.

Page 1 of 2

BORROWER:

CREDITOR:

Christopher Smith Jr.

First ABC Bank

1492 Columbus Way

12345 1st St

Plymouth, MA 02360

Anytown, CA 93120

[End of excerpt.]
Similar to Round 1, most consumers' eyes were drawn immediately to the Rates section and the
introduction was skipped. However, one consumer would like to have the phone number of the
lender included with their contact information for convenience.

page 30.

4.3.2.2. Rates Section of Approval

Disclosure

The initial Rates and Loan Costs section was intended to clearly communicate the amount
financed, annual percentage rate (APR), finance charge, total of payments, variable rate,
maximum interest rate, and fees associated with the loan. In discussions on planning the
design, these items were deemed to be interrelated. We also believed that key loan terms
needed to be presented prominently and early. [Excerpt:]

Rates & Loan Costs
Your initial annual percentage rate and estimated total repayment amount.1
Amount Financed

$10,000

Annual Percentage Rate

Estimated Finance Charge

7.059%

$15,506.74

Total of Payments

$25,506.74

The amount of credit provid-

The cost of your credit as a

The dollar amount the credit

Estimated "total after all

ed to you or on your behalf.

yearly rate.

will cost you.

payments.

YOUR RATE IS VARIABLE

LOAN FEES

This loan has a variable rate of interest. This means that the interest rate may

There is no origination fee for this loan.

increase during the "term of this transaction. There is no limit t o the amount that
the interest rate may increase at one time. The interest rate will not exceed 25%

OPTION TO ITEMIZE AMOUNT FINANCED

and will not increase more than once every calendar month. 2

[checkboxchecked]I want an itemization
[checkboxnotchecked]I do not want an itemization

[End of excerpt.]
Consumers liked the boxes across the top of this section with the Amount Financed through
Total of Payments, as it laid out the loan step-by-step and made the cost of taking the loan
clear. The boxes were also easy to read, provided the most important information about the
loan, and drew consumers' attention through the layout.
Nearly all consumers understood that the "Amount Financed" in this example was the original
loan amount. The "Annual Percentage Rate" caused some confusion as a few consumers
wondered why the rate was lower than the bottom of the interest rate range provided on the
Application & Solicitation Disclosure (7.375%), but this was not a common question as many did
not notice the difference. Most understood the "Estimated Finance Charge" to be the interest
charges over the life of the loan, and that the "Total of Payments" was the total amount they
would pay over the life of the loan. There was a minority of financially unsophisticated students
that were confused by the differences in the dollar amounts across the boxes, but information
was clear to most consumers and the design worked well.
Your Rate is Variable
This paragraph caused a great deal of confusion among consumers and needed additional
detail. Consumers wanted to know what would cause the interest rate to vary, as they were
concerned the lender would change it without cause. The cap of 25% was also confusing, as
one thought the rate would only hit 25% if they defaulted, while others assumed the lender
would immediately start charging them the full 25%. The maximum interest rate disclosure is
challenging to convey, as consumers are surprised by how high it is and tend to distrust the
lender and the loan because of it. It appeared in Round 1 that more explanation about the
cause of rate fluctuations was probably needed to alleviate their concerns.

page 31.

Loan Fees
Several consumers were not familiar with the term "origination" and did not know what the fee
represented. A definition needed to be included.
Option to Itemize Amount Financed
Most consumers did not know what information was being itemized. Some also thought that
itemization should be included in all cases and not be an option.
Round 2. Given the comments from consumers in Round 1, the Rates section in Round 2 was
redesigned with some notable changes. The APR and Estimated Finance Charge boxes were
emphasized more. A new description under the "Total of Payments" was added in an effort to
make its meaning clearer to consumers and distinguish it from "Estimated Finance Charge".
The "Your Rate is Variable" paragraph included new details of how the variable rate is
calculated and that it is based on the LIBOR, independent of the lender, to alleviate consumers'
concerns. This paragraph also bolded the maximum interest rate to make it more noticeable,
and directed consumers to the next page for additional interest rate information since some
consumers did not understand the footnote symbols on the initial version.
The information on itemization was placed in a table with dollar amounts to make it clearer that
the intent was to disclose the individual costs of the loan. A definition of origination was also
included. Finally, dollar amounts were added in the "Other Fees" section instead of having them
in the reference notes. [Excerpt:]

Loan Rates & Estimated Total Costs
Amount Financed

$10,000.00

Annual Percentage Rate

Estimated Finance Charge

7.059%

Total of Payments

$25,506.74

$15,506.74

The amount of credit provid-

The cost of your credit as a

The dollar amount the credit

The estimated amount you

ed to you or on your behalf.

yearly rate.

will cost you.

will have paid when you
have made all payments.

YOUR RATE IS VARIABLE
This is a variable interest rate, calculated using a publicly available index, the London Interbank Offered Rate (LIBOR).
Your rate is calculated each month by adding a margin of 3% to the LIBOR. A variable rate means that your
actual rate could be higher or lower than the Annual Percentage Rate indicated on this form, but will never exceed
a maximum of 2 5 % . For more information, see note on next page.

ITEMIZATION OF AMOUNT FINANCED
Loan Amount

$10,000.00

OTHER FEES
• Late Charge: 5% of the amount of the past
due payment, or $25. whichever is greater.

Lender Fee to make the loan
(Origination Fee).
Total Amount Financed

$0.00

Returned check charge: up to $25.

$10,000.00

[End of excerpt.]
The rates section in Round 2 continued to cause some confusion among consumers due to the
interest rate information provided. Even so, most understood the loan information in the boxes
across the top of this section, with the exception of one novice student who was not familiar with
page 32.

"estimated finance charges." Some questioned the 7.059% APR when the initial interest rate
range on the Application & Solicitation Disclosure started at 7.3%, similar to Round 1.
Your Rate Is Variable
Some consumers did not notice this paragraph at all in the revised disclosure, and asked how
their rate would vary. Others were immediately confused by the description of LIBOR as the
index that controls the variable interest rate. Many had no understanding of LIBOR or indexes,
and some thought the margin of 3% would be added to their 7% APR. While consumers
expressed a need to understand how and why the rate would vary in both rounds of testing, the
paragraph needs to focus more simply on the fact that the rate can change, and that it will
change only based on market factors outside the lenders' control (i.e., the lender will not change
the rate at will).
The maximum interest rate of 25% was clearer and more conspicuous on the disclosure, but
some continued to believe that their behavior (e.g., payment history) could cause their rate to
rise to the maximum rate.
Itemization of Amount Financed
This information was clearer with the changes implemented. The table clearly shows the fees
as well as the loan amount, but some felt it was redundant if there were no fees and did not
want it included on the disclosure in that case.
Other Fees
This revised section provided the necessary information to consumers.

page 33.

4.3.2.3. Repayment Terms Section of Approval

Disclosure

The initial Repayment Terms section was designed to communicate the monthly payments in
school and after school over the life of the loan. The information in the testing was based on a
$10,000 loan at a 7.375% initial interest rate. The disclosure is intended to show the cost of
deferment and the total cost of the loan at the maximum interest rate. Another purpose of the
section is to describe the types of payment options, penalties and late fees, and bankruptcy
limitations. All of these items were grouped together because they were related to payments.
[Excerpt:]

Repayment Terms
This table shows the estimated monthly repayment amounts over the life of the loan with an initial interest rate of 7.375%
and an initial principal amount of $10,000. 1
MONTHLY PAYMENT
AMOUNT:
at 7.059% APR

PAYMENT SCHEDULE

MONTHLY PAYMENT
AMOUNT: at
maximum rate of interest, 25%

[arrow pointing to Payment Schedule]

[in school.]:
4 years, 6 months
Sep 2 0 0 9 - F e b 2014
school, $3,318.75 will accrue in interest
[out of school.]:
19 years, 11 months
Mar 2014-Feb 2034

$ 0

(Deferred)

$0

Though payments are deferred while in

during this time.
$ 1 0 6 . 2 8

$445.87

[arrow pointing to Payment Schedule]
The Maximum interest Rate represents the
most you could possibly pay based upon

[out of school.]:
0 years, 1 month
Mar 2034

variation with interest rate.
$ 1 0 5 . 8 2

$452.76

[arrow pointing to Payment Schedule]
The Total Amount for Repayment at the
Maximum Rate of Interest would be

INTEREST & PAYMENT DEFERRAL OPTIONS

$107,015.69

You can choose:
• Defer Principal and Interest: Make no payments while continuously enrolled in school or in medical residency. We will add all unpaid accrued interest during the deferment period t o the outstanding principal balance of your loan when you start repayment.

3

• Immediate Interest Only (Defer Principal): Pay only interest while continuously enrolled in school or in medical residency,
• Immediate Repayment of Principal and Interest: Pay principal and interest in a fixed monthly amount.

PENALTIES & LATE FEES
Late Charges, Return Check Charges

BANKRUPTCY LIMITATIONS
4

Student loans are more difficult t o discharge in bankruptcy than other types of unsecured debts.
This means that if you file for bankruptcy you may still be required to pay back this loan.

[End of excerpt.]
In the first round of testing, most consumers did not notice the introductory sentence in this
section that mentioned the principal of $10,000 and initial interest rate of 7.375%. The principal
loan amount needed to be shown more prominently to make the Payment Schedule clearer.
The distinction between the APR (in the Rates section) versus the initial interest rate shown
here was difficult for consumers to understand, among those who noticed it. If both the APR
and the interest rate are required to be included, and the APR is to be made more prominent
than the interest rate on the disclosure it is arguable as to whether it is necessary to include the
initial interest rate even this prominently, as it creates confusion and distrust.

The Payment Schedule was unclear to consumers, even though they liked the tabular format of
the information. Some thought the rows of the table were options, not time periods over the life
of the loan. The "in school" and "out of school" notation was confusing, and sometimes missed
by consumers. Some novice students did not know what the term "deferred" meant, even after
reading the descriptions under the table.
page 34.

Those who understood the Payment Schedule still were not sure of the term or deferral option
upon which the table was based. One suggestion was to show all three deferral options
(defined below the table) and how the monthly payments are calculated for each option based
on the two APRs shown. This would make it easier for consumers to compare the impact of the
deferral options. Consumers also wondered if they would be able to change their deferral
option at any point, since that information was not included. The start date for repayment also
was not immediately noticeable to consumers, and some were still not sure when payments
would actually start even when they noticed the dates.
The table needed to be re-worked to make it clearer to consumers the terms of the loan and
how they calculate to the monthly payments over time. At this point in the process, a deferral
option would have been chosen, so this needed to be clear to consumers. It may not be
necessary or feasible to show all three deferral options with their payment options calculated.
Consumers understood the columns of the table based on the two APRs. They liked seeing
both scenarios for the loan, at the introductory 7.059% APR and 25% maximum interest rate,
because they thought it was information they should know. They liked the information to the
right of the table and found it useful for similar reasons. However, some were not sure what the
maximum interest rate was referring to in the table, perhaps because of its placement with the
caret ([arrow]).
It needed to be more closely tied to the mention of the 25% maximum rate in the table.
Penalties and Late Fees
Similar to the Application & Solicitation Disclosure, some consumers would have liked to see the
actual dollar amounts of the penalties and late fees in this section instead of in the reference
notes.
Bankruptcy Limitations
Consumers praised the disclosure for including this information as it was not information most of
them were aware of and they found it important to know. A few students ignored the information
saying it was unnecessary, but this was a small minority.
Round 2. The Repayment Schedule and Terms included some significant changes in Round 2
of consumer testing based on the feedback in Round 1. The loan term was included in the table
to highlight the 20 year term, and changes were made to make it clearer that the table was not
providing options for payment, but a schedule from in-school deferment through payoff. The
"About This Repayment Schedule" box was added to the right with bullets instead of carets.
Deferment options were removed from this section and put in the Reference Notes, since it is
assumed that the borrower chose to defer at this point in the process. In Round 2 of consumer
testing, consumers were told to assume they had chosen to defer all payments until they were
out of school and the Repayment section reflected this choice.

page 35.

[Excerpt:] Repayment Schedule & Terms
PAYMENT SCHEDULE
20 Year Loan Term

Sep 2009 - Feb 2014
deferment period

MONTHLY
PAYMENT
AMOUNTS
at 7.059% APR

MONTHLY
PAYMENT
AMOUNTS
at 25% (maximum
interest rate)

About This Repayment Schedule
•TheMaximum Interest Rate represents
the most you could possibly pay based

No payments required

No payments required

You elected to defer (postpone)

You elected to defer (postpone)

upon variation with interest rate. The

payments during school

payments during school

Total Amount for Repayment at the
Maximum Rate of Interest would be
$107,015.69

Mar 2014-Feb 2034
239 monthly payments

$106.28

$445.87

•Because payments are deferred (postponed) while in school, $3,318.75 will

Mar 2034

accrue in interest during this time and

$105.82

$452.76

1 monthly payment

be added to the principal (original loan
amount).

BANKRUPTCY LIMITATIONS
Student loans are more difficult to discharge in bankruptcy than other types of unsecured debts.
This means that if you file for bankruptcy you may still be required t o pay back this loan.

[End of excerpt.]
Overall, consumers liked how the new Repayment Schedule section was presented. They
appreciated the tabular format and the chronological payment schedule. They understood it
was a schedule, and not options.
However, the columns that differentiated the two rates were not clear to a few consumers and
needed to be differentiated further. They did not understand why there were two different
payments because they did not notice the interest rates at the top of the columns. One
consumer who did see the columns thought it should also say "IF" it rises to the 25% maximum
rate in the column header.
A few consumers wanted the day of the month included with the month/year in the schedule so
it is clear exactly when their payments are due.
About this Repayment Schedule
This information was well received in the box on the right, as it was clearer to consumers that it
included additional, and less critical, information about the schedule. Some did not notice or
read it.
Some consumers wanted the information on the maximum interest rate more closely tied to the
column header it describes. And, there were a few questions about how the total payments and
accrued interest related to the monthly payments, but this was less critical of an issue.
Bankruptcy Limitations
There were no changes made to this statement for Round 2, and it was clear and useful to
consumers.

page 36.

4.3.2.4. Federal Loan Options Section of Approval

Disclosure

At the top of the second page of the initial Approval Disclosure, information was provided on
Federal loan options. The purpose was to make sure consumers were aware (and/or remind
them) of these loans after they are given their private loan offer and before they accept it. Many
consumers do not feel they can adequately compare loans at the Application & Solicitation
phase, so if they decide to shop at this point, they will be reminded of these alternatives. This
section is identical to the one in the Application & Solicitation Disclosure. [Excerpt:]

Other Options for Financing Education
You may be eligible for alternative sources of funds
to finance your education:
FEDERAL LOAN
Perkins
Subsidized Stafford
Subsidized Stafford
Unsubsidized Stafford

CURRENT FIXED RATES
5%

education loan. For additional information, contact your school or the Department
6%

Undergraduate

6.8%

Graduate

8.5%

Federal Family
Education Loan

7.9%

of Education at www.ed.gov. These program loans include loans made under the
Federal Perkins Loan Program, Federal Family Education Loan Program (FFELP)
and Federal Direct Loan Program (FDLP). See table for rates.

6.8%

PLUS

PLUS

FEDERAL FINANCIAL ASSISTANCE
You may qualify for Federal education loans instead of. or in addition to, a private

Federal Direct Loan

SCHOOL-SPECIFIC FINANCIAL ASSISTANCE
Your school may have school-specific student loan benefits and terms not d e tailed on this form. For more details, contact your financial aid office.

[End of excerpt.]
Some consumers found this information useful to be included again, but others believed it was
redundant with the Application & Solicitation Disclosure. However, those who felt it was
redundant did not adamantly oppose keeping the information on the Approval Disclosure since it
was on the second page and not taking away from the critical private loan information. Given
the importance of this information to the least savvy borrowers, it is critical to keep this
information on the disclosure for the next round of testing to gain more conclusive evidence on
the usefulness of the information to consumers.
Round 2. The Federal Loan Alternatives information was included again in Round 2 on the
Approval Disclosure since it was not problematic to consumers in Round 1 and was important
information to include for novice borrowers. This section was identical to the similar section on
the Application & Solicitation Disclosure.

page 37.

[Excerpt:] Federal Loan Alternatives
Other types of loans may be available to you through the Federal government. You may contact your
school's financial aid office about these options before proceeding.
FEDERAL LOAN

CURRENT INTEREST RATES

ABOUT FEDERAL LOANS

PROGRAM

(All Have Fixed Interest Rates)

You may qualify for Federal education loans instead of, or in

Perkins

addition to, a private education loan. For additional informa-

5%

Subsidized Stafford
Subsidized Stafford

tion, contact your school's financial aid office or the De-

6%

Undergraduate

6.8%

Graduate

partment of Education at www.ed.gov. These program loans
include loans made under the Federal Perkins Loan Program,
Federal Family Education Loan Program (FFELP) and Federal
Direct Loan Program (FDLP). See table for rates.

Unsubsidized Stafford

PLUS

6.8%
8.5%

Federal Family Education Loan

7.9%

Federal Direct Loan

PLUS

[End of excerpt.]
The majority of consumers in Round 2 also felt this information was useful to include on the
Approval Disclosure.

4.3.2.5. Next Steps & Terms of Acceptance Section of Approval

Disclosure

The Next Steps and Terms of Acceptance section is intended to make it clear to consumers
they have 30 days to accept the loan as stated in the Approval Disclosure, how they can accept
the loan, and remind them to consider Federal loan options.

[Excerpt:] Next Steps & Terms of Acceptance
This offer is good until:

THE TERMS OF THIS OFFER ARE GOOD FOR 30 DAYS FROM THE
APPROVAL DATE OF 12/20/2008.

January 21, 2009

You have 30 d a y s from the approval date "to accept or reject"this offer. The terms
of this offer will not change, except that the variable interest rate may change

After January 21, 2009, we may change the terms

based on adjustments to the index used t o calculate the variable rate. If you wish

of this offer or we may decline to offer you credit.

to accept the terms you may contact us at:

First ABC Bank
12345 1st St
Anytown, CA 93120
YOU MAY OBTAIN ADDITIONAL INFORMATION ABOUT ALTERNATIVE OPTIONS FOR FINANCING YOUR EDUCATION.
Contact your school's financial aid office or visit the Department of Education's
website at

www.ed.gov.

[End of excerpt.]
In Round 1, this section, combined with the previous section on Federal loan options, effectively
informed consumers of their potential next steps. Consumers who were surprised by the private
education loan costs said they would investigate their Federal loan options as their next step.
However, if the private loan was their best option, they understood they needed to accept it by
page 38.
January 21, 2009 by contacting the bank. They would like a phone number or website for the
bank included with the contact information.

Round 2. In Round 2, the Next Steps and Terms of Acceptance section was similar to the
same section tested in Round 1, as there was little confusion among consumers. However, the
order of the next steps was changed to direct consumers first to Federal loan alternatives. This
was done so that the section would flow from the previous section, as well as to highlight in bold
where to investigate Federal loans. The second step included directions to accept the loan,
including adding a phone number to the lender's contact information.

[Excerpt:] Next Steps & Terms of Acceptance
This offer is good until:

1. Find Out More About Other Education Financing Options.
Some schools have school-specific student loan benefits and terms not

January 21, 2009
After January 21, 2009, we may change the terms
of this offer or we may decline to offer you credit.

detailed on this form. Contact your school's financial aid office or visit
the Department of Education's web site at www.ed.gov to obtain more
detailed information about the alternative financing options available to you.

2. The Terms of this Loan Offer Are Good for 30 days.
You have 30 days from the approval date t o accept or reject this offer. The
terms of this offer will not change, except that the variable interest rate may
change based on adjustments to the index used to calculate the variable
rate. If you wish t o accept the terms you may contact us at:

First ABC Bank
12345 1st St
Anytown, CA 93120
(800) 555 - 5555

[End of excerpt.]
For some consumers, step 1 was redundant with the previous section on Federal loan
alternatives. The rest of the information was clear and consumers liked the layout, particularly
the large box around the date of expiration of the offer.

4.3.2.5. Reference Notes Section of Approval

Disclosure

The Reference Notes in the initial Approval Disclosure were designed to provide additional
information and detail required in the disclosure. On the deferral option chosen for the example
in the Payment Schedule on the first page, the notes provided details of how the variable
interest rate works, a definition of capitalized interest, and the details of the late charges and
penalties.
[Excerpt:] REFERENCE NOTES
1 Example assumes borrower does not pay principal or interest while in school for 4 years and has a 6 month grace period before beginning repayment.
2 Any increase will take the form of higher monthly payment amounts or accrued unpaid interest being added t o the balance of your loan. Example: If
you borrow $10,000 for 20 years at 7.00% interest on January 1, and the interest rate increase to 8.00% on February 1, your payment for the month
beginning February 1 would increase by $6.10. The interest rate is determined using the London Inter-Bank Offered Rate (LIBOR) Index. For calculating the variable interest rates, w e will use the daily average 1-month LIBOR rate calculated by the British Bankers' Association and published by the
Moneyline Telerate o n the last business day of the preceding calendar month.
3 Interest that is added t o your outstanding principal balance is called "capitalized" interest. Capitalized interest will be treated as principal, and interest
will then accrue on the new principal balance.
4 Late charge: If a monthly payment is more than 15 days late, you will be charged a late fee equal t o 5% of the amount of the past due payment, or
$25, whichever is greater. Returned check charge: If any check, draft or other item y o u send in payment of your loan is returned unpaid for any reason, we may charge you a return check charge of $25, or such lesser amount as allowed by applicable law. You are responsible for paying the return
check charge as well as the value of the check, draft, or other item.[Endofexcerpt.]

page 39.

Based on consumer reactions in Round 1, all of this information, except for reference 3 about
capitalized interest, needed to be included with the relevant information on the first page of the
form. Reference note 1 was a question asked by consumers when discussing the Payment
Schedule, as they did not know which deferral option the table was based on. Several asked
(or assumed incorrectly) how the variable interest rate varied. And, consumers wanted to know
the dollar amounts of the fees.
Capitalized interest is a difficult concept that some consumers still do not understand even after
reading the description in the reference notes. This information may not be useful to include for
consumers.
Round 2. In Round 2 of testing, the Reference Notes section was reconfigured to provide
general information that did not have to be prominently placed on the disclosure. Many of the
items referenced as footnotes in the first version were moved to the first page of the disclosure
to be near the items to which they pertained. The Reference Notes section was changed from a
footnote style to a bulleted format, as consumers were confused by the footnotes. In the
revised version, one note included details of the variable interest rate that were confusing in
Round 1 of testing and less critical to the loan. The second note explained the repayment
options.
[Excerpt:] REFERENCE NOTES
Variable Interest Rate:
•

•

Your c u r r e n t Interest Rate is 7.375%. This rate may be higher

being added to the balance of your loan. Example: If you borrow

or lower than your Annual Percentage Rate because the Annual

$10,000 for 20 years at 7.00% interest on January 1 , and the interest

Percentage Rate is calculated based upon not only the Interest Rate,

rate increases to 8.00% on February 1, your payment for the month

but also certain fees you must pay t o obtain this loan and whether

beginning February 1 would increase by $6.10. For calculating the

you defer (postpone) payments while in school.

variable interest rates, w e will use the daily average 1-month LIBOR

There is no limit on the amount that the rate could increase at one

rate calculated by the British Bankers' Association and published

time but the rate will not increase more than once every calendar

by the Moneyline Telerate on the last business day of the preceding

month and will never e x c e e d 2 5 % , Any increase will take the form

calendar month plus your margin of 3%.

of higher monthly payment amounts or accrued unpaid interest
Repayment Options: Although you elected t o defer (postpone) payments, you can still make payments during this time. You can also choose t o
change your deferment choice t o : Pay Interest Only—Pay only interest while continuously enrolled in school (any late or returned check fees incurred
will be added t o the balance of the loan). Pay Interest and Principal— Pay principal and interest in a monthly amount while enrolled in school.

[End of excerpt.]
Several consumers did not notice the Reference Notes or read them. Of those who did, the
mention of the interest rate of 7.375% confused them, when the APR on the first page of the
disclosure cited 7.0% as the rate. A few said both interest rates should be under the Rates
section on the first page; however, when they were both on the first page in the initial disclosure
the two rates were confusing. If both rates are required to be included, and the APR is to be
made more prominent than the interest rate, the Reference Notes may be the best placement
for the interest rate.
Most did not pay much attention to the second bullet under Variable Interest Rates. One who
read it all the way through thought it was useful information to have on the form and the
Reference Notes is good placement for it.
Most liked having the information on Repayment Options in the Reference Notes. They liked
knowing what their options were and that they could change their option. This is a better
placement for this information.
page 40.

4.4. Final Disclosure
The Final Disclosure was the third and final disclosure shown to consumers. It was presented
in testing as the disclosure that borrowers receive when they have accepted the loan and are
closing it. It is nearly identical to the Approval Disclosure except for two differences. The
introductory information at the top of the disclosure was replaced with the Right to Cancel
information provided in a prominent box intended to immediately grab borrowers' attention.
Secondly, the Final Disclosure did not include information about Next Steps, because at the
point of receiving this form, consumers would have completed the loan process.

4.4.1. General Impressions of the Final Disclosure
In the first round of testing, the initial Final Disclosure worked well for consumers. All believed
they had the information they needed to determine if they were getting a good loan deal. Most
felt the disclosure was clear about how the loan would affect them in the future and the right
information was highlighted.
Final Disclosure: Round 1
Can you tell if the loan is a good deal or not
by using the form?
Can you tell how taking loan will affect you/
your child in future?
Is enough emphasis put on the info that is
relevant to you in making a decision to take
private loan or not?

10 of 10 said "yes"
8 of 10 said "yes"
7 of 10 said "yes"

The initial Final Disclosure was easy to use in evaluating a private loan. Consumers believed
the organization of the form was "somewhat easy", as well as the readability and language and
terminology.
Average Rating
- among 10 participants [3½ stars]

How easy is form to use in
evaluating private loan?
[3 stars]
What about the organization of
the form? How easy is it to
follow?
[3 stars]
How easy is it to read the
information printed on this form?
[3 stars]
Is the language/terminology clear
and understandable?
Note: 4 Stars = "Very Easy"; 3 Stars = "Somewhat Easy";
2 Stars = "Somewhat Hard"; 1 Star = "Very Hard"

page 41.

With the changes implemented after Round 1 of testing, the Final Disclosure improved slightly.
More consumers believed the form was clear in how the loan would affect them in the future and
that the important information was highlighted.

Final Disclosure: Round 2
Can you tell if the loan is a good deal or not
by using the form?
Can you tell how taking loan will affect you/
your child in future?
Is enough emphasis put on the info that is
relevant to you in making a decision to take
private loan or not?

9 of 10 said "yes"
10 of 10 said "yes"
10 of 10 said "yes"

The organization of the disclosure, readability and language/terminology also improved with the
changes implemented in Round 2. The overall ease of use of the form remained high.

Average Rating
- among10participants [3½ stars]
How easy is form to use in
evaluating private loan?
[4 stars]
What about the organization
of the form? How easy is it
to follow?
[4 stars]
How easy is it to read the
information printed on this
form?
[4 stars]
Is the language/terminology
clear and understandable?
Note: 4 Stars = "Very Easy"; 3 Stars = "Somewhat Easy";
2 Stars = "Somewhat Hard"; 1 Star = "Very Hard"

4.4.2. Reactions to Detailed Elements
4.4.2.1. Right to Cancel Information Section of Final Disclosure
The Right to Cancel information provided at the top of the disclosure was intended to draw
immediate attention to the borrower's three-day right to cancel the loan, as well as the
procedure for cancelling. [Excerpt:]
Private Education Loan Disclosure - Consummation
RIGHT TO CANCEL
You have a legal right under federal law t o cancel this transaction, without cost,
within three business days from the date of this transaction, which is January
20, 2009. During these three days no funds will be disbursed to you or to your
school. If you decide t o cancel this transaction, you may d o so by notifying us
in writing at 12345 1st S t . , Anytown, CA 93120

BORROWER:
Christopher Smith Jr.
1492 Columbus Way
Plymouth, MA 02360

Page 1 of 2

CREDITOR:
First ABC Bank
12345 1st St
Anytown, CA 93120
[End of excerpt.]

page 42.

Most noticed the information in the box immediately and liked that it was the first item provided
on the disclosure. A few wondered why the Right to Cancel information was not provided on the
second page of the disclosure below "Other Options for Financing Education" where the "Next
Steps" section appeared on the first two disclosures. However, the vast majority liked its
placement, and it clearly grabbed readers' attention, which was the purpose of its placement
here.
Some wanted more information about the "three business days in writing" condition and how it
would be determined. Consumers wondered if the three days meant a postmark date or if the
written cancellation would need to arrive within three days.
Round 2. In Round 2 of testing, no changes were made to the design or content of the Right to
Cancel information since it was well received by consumers. [Excerpt:]
Private Education Loan Disclosure - Consummation
RIGHT TO CANCEL
You have a legal right under federal law t o cancel this transaction, without cost,
within three business days from the date of this transaction, which is January
20, 2009. During these three days no funds will be disbursed to you or to your
school. If you decide t o cancel this transaction, you may d o so by notifying us
in writing at 12345 1st St., Anytown, CA 93120.

Page 1 of 2

BORROWER:

CREDITOR:

Christopher Smith Jr.

First ABC Bank

1492 Columbus Way

12345 1st St

Plymouth, MA 02360

Anytown, CA 93120
[End of excerpt.]

As in Round 1, most consumers in Round 2 saw and acknowledged the information about the
Right to Cancel, and similar questions and suggestions were voiced. Some consumers pointed
out that the font in the box was smaller than all other fonts on the page, and would like it larger
for readability if there is room on the page.
Another person suggested providing a notice about the right to cancel in its current location, but
also providing more detail on the second page under the Federal Loan Alternatives section
(where Next Steps was on the first two disclosures). It was more apparent in Round 2 of
consumer testing that some consumers' were focused on the information provided in the "Loan
Rates & Estimated Total Costs" section which appeared directly below this section. By
including the Right the Cancel information on the second page, it would give those consumers
who missed it when directing their attention to the rate information a chance to see the
cancellation clause.
There was still some confusion about the "three days to cancel" and how those would be
determined, so this should be addressed. A few also asked for a fax number to be provided, if
cancelling via fax is acceptable.
4.4.2.2. Federal Loan Options Section of Final Disclosure
As indicated in the discussion on the Application & Solicitation and the Approval disclosures, the
"Other Options for Financing Education" section was designed to clearly communicate Federal
Financial Assistance options that should be considered, the interest rates available on Federal
financial aid and where to get information about these options.

page 43.

[Excerpt:] Other Options for Financing Education
You may be eligible for alternative sources of funds
to finance your education:
FEDERAL LOAN

CURRENT FIXED RATES

Perkins

5%

Subsidized Stafford
Subsidized Stafford
Unsubsidized Stafford

education loan. For additional information, contact your school or the Department

6%

Undergraduate

6.8%

Graduate

Federal Family
Education Loan

PLUS
7.9%

of Education at www.ed.gov. These program loans include loans made under the
Federal Perkins Loan Program, Federal Family Education Loan Program (FFELP)
and Federal Direct Loan Program (FDLP). See table for rates.

6.8%
8.5%

PLUS

FEDERAL FINANCIAL ASSISTANCE
You may qualify for Federal education loans instead of, or in addition to, a private

Federal Direct Loan

SCHOOL-SPECIFIC FINANCIAL ASSISTANCE
Your school may have school-specific student loan benefits and terms not detailed on this form. For more details, contact your financial aid office.

[End of excerpt.]
In Round 1 of testing, consumers viewed this section as redundant and unnecessary at this
stage. Most noted that because the information is provided on the two previous disclosures,
there is no need to provide it a third time. At the point of consummating the loan, most also felt
that they would be past the point of looking at these alternatives because they would have
already explored those options.
[Excerpt:] Federal Loan Alternatives
Round 2. In Round 2 of testing, the updates made to the "Federal Loan Alternatives" section
Other types
of loans
may be specified
available to you
through
the Federal&
government.
Youand
maythe
contact
your
were
identical
to those
for the
Application
Solicitation
Approval
disclosures.
school's financial aid office about these options before proceeding.
FEDERAL LOAN

CURRENT INTEREST RATES

ABOUT FEDERAL LOANS

PROGRAM

(All Have Fixed Interest Rates)

You may qualify for Federal education loans instead of, or in

Perkins
Subsidized Stafford

addition to, a private education loan. For additional information,

5%

contact your school's financial aid office or the De-

6%

Undergraduate

6.8%

Graduate

partment of Education at www.ed.gov. These program loans
include loans made under the Federal Perkins Loan Program,

Subsidized Stafford

Federal Family Education Loan Program (FFELP) and Federal
Direct Loan Program (FDLP). See table for rates.

Unsubsidized Stafford

PLUS

6.8%
8.5%

Federal Family Education Loan

7.9%

Federal Direct Loan

PLUS

[End of excerpt.]
As in Round 1, most consumers found the information redundant and unnecessary for the same
reasons. Consideration should be given to omitting it from the Final Disclosure.

page 44.

5. Appendix
5.1. Private Education Loan Disclosures: Model Form Designs for
Round 1 of Testing
Private Education Loan Disclosure - Application&Solicitation
This disclosure provides important information about available loans. Please
review this information closely to ensure you understand the terms and options
available for financing your education.

Page 1 of 2

CREDITOR:
First ABC Bank
12345 1st St
A n y t o w n . C A 93120

Rates
Current range of available initial rates:

HOW Y O U R SPECIFIC RATE IS D E T E R M I N E D
• Rates will be determined based upon a variety of factors including school type

from

7.375%

to

17.375 %

and borrower and cosigner (if applicable) credit history.
• Rates are typically lower when a co-borrower is included.
YOUR RATE IS V A R I A B L E
This loan has a variable rate of interest. This means that the interest rate may increase
during the term of this transaction. There is no limit to the amount that the
interest rate may increase at one time. The interest rate will not exceed 25%. The
rate will not increase more than once every calendar month.
LOAN FEES

ELIGIBILITY

Origination fees range from 0% to 6%.

To qualify for a private education loan,
you must meet certaincriteria.1

Repayment Terms
Estimated loan term:

INTEREST & PAYMENT DEFERRAL OPTIONS
You can choose from the following repayment options. Interest continues to

less than
$20,000

20

years.

0

accrue during deferment and will be added to the principal balance of your loan
months.

upon entering repayment.
• Defer Principal and Interest: Make no payments while continuously enrolled
in school or in medical residency. We will add all unpaid accrued interest during

more than
$20,000

30

years

1

the deferment period to the outstanding principal balance of your loan when you
month.

start repayment.

2

• Immediate Interest-Only (Defer Principal): Pay only interest while continuously
enrolled in school or in medical residency.
• Immediate repayment of Principal and Interest: Pay principal and interest in
a fixed monthly amount.
PENALTIES & LATE FEES
Late Charges, Return Check Charges 3

Cost Estimates
Example of total costs over the life of the loan
This example shows the total

The interest rate used in this

cost of the loan over the life of

example is the maximum rate

the loan under each option for

currently available. Because

deferred payment. It assumes

this interest rate is variable,

that the borrower remains in

the actual rate could go higher.

school for four years and has

There is no limit on the amount

a 6 month grace period before

that the rate could increase at

beginning repayment.

one time, but the interest rate

Example: $10,000 loan at 17.375%
IN-SCHOOL REPAYMENT OPTION

FINANCE CHARGES

TOTAL FOR

Defer Principal & Interest

$53,947.67

$63,947.67

Pay interest, Defer Principal

$33,705.71

$43,705.71

Pay Principal & Interest

$25,886.95

$35,886.95

REPAYMENT

will not exceed 25%.

page 45.

current

Private Education Loan Disclosure - Application & Solicitation

Page 2 of 2

Other Options for Financing Education
You may be eligible for alternative sources of funds
to finance your education:
FEDERAL LOAN

CURRENT FIXED RATES
5%

Perkins
Subsidized Stafford

6%

education loan. For additional information, contact your school or the Department
Undergraduate

Subsidized Stafford
6.8%

FEDERAL FINANCIAL ASSISTANCE
You may qualify for Federal education loans instead of, or in addition to, a private

Graduate

of Education at www.ed.gov. These program loans include loans made under the
Federal Perkins Loan Program. Federal Family Education Loan Program (FFELP)
and Federal Direct Loan Program (FDLP). See table for rates.

Unsubsidized

Stafford

6.8%
8.5%

PLUS

PLUS

7.9%

Federal Family

SCHOOL-SPECIFIC F I N A N C I A L ASSISTANCE

Education Loan

Your school may have school-specific student loan benefits and terms not

Federal Direct Loan

detailed on this form. For more details, contact your financial aid office.

Next Steps
There are several actions you can take at this point,
depending upon your specific situation and current
status.

Y O U MAY OBTAIN A D D I T I O N A L INFORMATION A B O U T ALTERNATIVE OPTIONS FOR FINANCING Y O U R EDUCATION.
Contact your school's financial aid office or visit the Department of Education's
website at www.ed.gov.
IF YOU C H O O S E TO APPLY FOR THE PRIVATE L O A N , Y O U W I L L
NEED T O C O M P L E T E T H E S C H O O L CERTIFICATION F O R M .
This form may be obtained by contacting your school's financial aid office. Note
that the terms of the private loan are available 30 days from approval date (terms
will not change during this period).

REFERENCE NOTES
1

Eligibility requirements
Borrower
•Must be enrolled at an eligible
school at least half-time for the
loan period applicable to the
loan request.
• Must be the age of majority at
the time of loan application.
• Must be a U.S. citizen or U.S.
permanent resident If applying
without a co-signer. If applying
with a co-signer, co-signer must
be a U.S. citizen or permanent
resident, the student borrower
can be a U.S. citizen, U.S.
permanent resident, or Legal
Alien.
• Student borrower must provide
a copy of an unexpired
government-issued ID.

Co-signers
• Must be the age of majority at
the time of loan application.
• Must be a U.S. citizen or U.S.
permanent resident. If there
are multiple co-signers, at least
one must be a U.S. citizen or
U.S. permanent resident, and all
others must have a valid BCIS
nonimmigrant status.
• Co-signers must provide a copy
of an unexpired governmentissued ID.
Borrowers & Co-signers
• There can be no record of a
bankruptcy.
• There can be no record of a

student loan delinquency.
• Aggregate student loan debt for
the Student Borrower (including
both private and government
guaranteed plus amount
financed) cannot exceed the
aggregate limit for the program
under which the customer is
--plying. The aggregate limit does
not apply to the co-signer.
SchooI Requirements
• Must be Title IV eligible and
located in the United States,
Canada or U.S. territories and
approved by Bank.
• Must not be under any
Department of Education sanctions

related to financial. administrative,
or loan performance.
• Must be in compliance with all
applicable federal and state
laws.
• Must be a degree-granting
school.
• Total number of loans in
repayment (from cohort default rate)
in the past 3 years must be
more than 100 in the aggregate.
• Stand-alone Chiropractic
schools are excluded.

2 Interest that is added to your outstanding principal balance is called "capitalized" interest. Capitalized interest will be treated as principal and interest
will then accrue on the new principal balance.
3 Late charge: If a monthly payment is more than 15 days late, you will be charged a late fee equal to 5% of the amount of the past due payment, or
$25. whichever is greater. Returned check charge: If any check, draft or other item you send In payment of your loan is returned unpaid for any reason,
we may charge you a return check charge of $25 or such lesser amount as allowed by applicable law. You are responsible for paying the return
check charge as well as the value of the check draft, or other item.

page 46.

Private Education Loan Disclosure -Approval

Page 1 of 2

CREDITOR:
First ABC Bank
12345 1st St
Anytown, CA 93120

BORROWER:
Christopher Smith Jr.
1492 Columbus Way
Plymouth. MA 02360

This disclosure provides important information about the loan for
which you have been approved. Please review this information
closely to ensure you understand the terms and options available
for financing your education.

Rates & Loan Costs
Your initial annual percentage rate and estimated total repayment amount. 1

Amount Financed

Annual Percentage Rate

$10,000

Estimated Finance Charge

to you or on your behalf.

$25,506.74

$15,506.74

7.059%

The amount of credit provided

Total of Payments

The cost of your creditasa

The dollar amount the credit

Estimated total after all

yearly rate.

will cost you.

payments.

Y O U R RATE IS VARIABLE

L O A N FEES

This loan has a variable rate of interest. This means that the interest rate may

There is no origination fee for this loan.

increase during the term of this transaction. There is no limit to the amount that
the interest rate may increase at one time. The interest rate will not exceed 25%
and will not increase more than once every calendar month.

OPTION TO I T E M I Z E A M O U N T FINANCED

2

[checkboxchecked]Iwantan itemization
[checkboxnotchecked]I d o not w a n t an itemization

Repayment Terms
This table shows theestimatedmonthly repayment amounts over the life of the loan with an initial interest rate of 7.375%
and an initial principal amount of $10,000. 1
MONTHLY PAYMENT
AMOUNT at 7.059% APR

PAYMENT SCHEDULE

MONTHLY
PAYMENT
AMOUNT at
maximum rate of
interest, 25%

in school.: 4 years, 6 months
Sep 2009 - Feb 2014

[arrow pointing to Payment Schedule]

$0 (Deferred)

$0

Though payments are deferred while in
school, $3,318.75 will accrue i n t e r e s t

out of school.: 19 years, 11 months
Mar 2014 - Feb 2034

this

$106.28

$445.87

during

time.

[arrow pointing to Payment Schedule]
The Maximum Interest Rate represents the
most you could possibly pay based upon

out of school.: 0 years, 1 month
Mar 2034

variation with interest rate.

$105.82

$452.76

[arrow pointing to Payment Schedule]
The Total Amount for Repayment at the
Maximum Rate of interest would be
$107,015.69

INTEREST & PAYMENT D E F E R R A L OPTIONS
You can choose:
• Deter Principal and interest Make no payments while continuously enrolled in school orinmedicalresidencyWewilladdallunpaidaccruedinterest
during the deferment period to the outstanding principal balance of your loan when youstartrepayment.3
• Immediate Interest Only (Defer Principal): Pay only interest while continuously enrolled in school or in a medical residency.
• Immediate Repayment of Principal and Interest: Pay principal and interest in a fixed monthly amount.
PENALTIES & LATE FEES
Late Charges, Return Check Charges

B A N K R U P T C Y LIMITATIONS
4

Student loans are more difficult to discharge in bankruptcy than other types of unsecured debts.
This means that if you file for bankruptcy you may still be required to pay back this loan.

page 47.

Private Education Loan Disclosure -Approval

Page 2 of 2

Other Options for Financing Education
[Note: Identical to first part of form on page 46 (PDF page 49), except small differences in font size and
text positioning.]

Next Steps & Terms of Acceptance
This offer is good until

THE TERMS OF THIS OFFER A R E G O O D FOR 30 DAYS FROM THE
APPROVAL DATE OF 12/20/2008,

January 21, 2009

You have 30 days from the approval date to accept or reject this offer. The terms
of this offer will not change, except that the variable interest rate may change

After January 21, 2009, we may change the terms
of this offer or we may decline to offer you credit.

based on adjustments to the index used to calculate the variable rate. If you wish
to accept the terms you may contact us at:
First A B C Bank
12345 1st St
Anytown, CA 93120
Y O U MAY OBTAIN A D D I T I O N A L INFORMATION A B O U T ALTERNATIVE
OPTIONS FOR FINANCING Y O U R EDUCATION.
Contact your school's financial aid office or visit the Department of Education's
website at www.ed.gov.

REFERENCE NOTES
1

Exampleassumesborrowerdoesnotpayprincipalorinterestwhileinschoolfor4yearsandhasa6monthgraceperiodbeforebeginningrepayment.

2.Any increase will take the form of higher monthly payment amounts or accrued unpaid interest being added to the balance of your loan. Example: If
you borrow $10,000 for 20 years at 7.00% interest on January 1, and the interest rate increase to 8.00% on February 1, your payment for the month
beginning February 1 would increase by $6.10. The interest rate is determined using the London Inter-Bank Offered Rate (LIBOR) Index. For calculating
the variable interest rates, we will use the daily average 1-month LIBOR rate calculated by the British Banker's Association and published by the Moneyline
Telerate on the last business day of the preceding calendar month.
3. Interest that is added to your outstanding principal balance is called "capitalized" Interest. Capitalized interest will be treated as principal, and interest
will then accrue on the new principal balance.
4. Late charge: If a monthly payment is more than 15 days late, you will be charged a late fee equal to 5% of the amount of the past due payment, or $25,
whichever is greater. Returned check charge: If any check, draft or other item you send in payment of your loan is returned unpaid for any reason, we may
charge you a return check charge of $25, or such lesser amount as allowed by applicable law. You are responsible for paying the return check charge as
well as the value of the check, draft, or other item.

page 48.

Private Education Loan Disclosure -Consummation

Page 1 of 2

RIGHT T O C A N C E L
YOU have a legal right under Federal law to cancel this transaction without cost
within three business days from the date of this transaction, which is January
20, 2009. During these three days no funds will be disbursed to you or to your
school. If you decide to cancel this transaction, you may do so by notifying us
in writing at 12345 1st St., Anytown. C A 93120.

[Note: Identical to form on page 47 (PDF page 50), except small
differences in text positioning, one missing comma, and a
different first paragraph, as follows:]

page 49.

Private Education Loan Disclosure - Consummation

Page 2 of 2

[Note: Identical to form on page 48 (PDF page 51), except that the middle part, "Next Steps & Terms of Acceptance",
does not exist on this form. The first part of this form is also identical to first part of form on page 46 (PDF
page 49), except small differences in font size and text positioning.]

page 50.

Private Education Loan Disclosure - Application&Solicitation

Page 1 of 2

[Note: Identical to form on page 45 (PDF page 48),
except numerical values as noted below.]

Rates
Current range of available initial rates:

from

5.5%

to

15.5%

Repayment Terms
Estimated loan term:
less than
$20,000

more than
$20,000

25years,0months
30 years, 0 months

Cost Estimates
Example: $10,000 loan at 15.5%
IN-SCHOOL REPAYMENT OPTION

FINANCE CHARGES

TOTAL FOR
REPAYMENT

Defer Principal & Interest

$57,196.98

$67,196.98

Pay interest, Defer Principal

$36,582.35

$46,582.35

Pay Principal & Interest

$29,607.35

$39,607.35

page 51.

Private Education Loan Disclosure -Application & Solicitation

Page 2 of 2

[Note: Identical to form on page 46 (PDF page 49).]

page 52.

Private Education Loan Disclosure - Application&Solicitation

Page 1 of 2

[Note: Identical to form on page 45 (PDF page 48),
except numerical values as noted below.]

Rates
Current range of available initial rates:

from

6.45%

to

9.25%

Repayment Terms
Estimated loan term:
less than
$20,000

25years,0months

more than
$20,000

30years,0months

Cost Estimates
Example: $10,000 loan at 9.25%
IN-SCHOOL REPAYMENT OPTION

FINANCE CHARGES

TOTAL FOR
REPAYMENT
$36,381.44

Defer Principal & Interest

$26,381.44

Pay interest, Defer

$19,852.51

$29,852.51

$15,690.01

$25,690.01

Principal

Pay Principal & Interest

page 53.

Private Education Loan Disclosure -Application & Solicitation

Page 2 of 2

[Note: Identical to form on page 46 (PDF page 49).]

page 54.

5.2. Private Education Loan Disclosures: Model Form Designs for
Round 2 of Testing
Private Education Loan Disclosure - Application&Solicitation

Page 1 of 2

This disclosure provides important information about our available education
loans. Please review this information closely to ensure you understand the
terms and options available to you.

CREDITOR:
First A B C Bank
12345 1st St
Anytown, CA 93120

Rates & Loan Terms
Current range of available initial Interest Rates:

from

7.375%

to

17.375%

HOW YOUR INITIAL RATE WILL BE DETERMINED
• Your actual initial rate (from within this range) will be determined based upon
factors including borrower and co-signer credit history, and school type
(such as graduate, undergraduate, vocational, medical).
• A co-signer is not required, but rates are typically lower when a co-signer is
included.

THIS RATE IS

Term of Loan:

VARIABLE

• This loan has a variable rate of interest. A variable rate means that your
actual rate could go higher or lower than the rates indicated as the Current

amountsless than $20,000: 2 0 years

Range of Available Initial Interest Rates.

There is no limit on the amount that

the rate could increase at one time but the rate will not increase more than

amounts more than $20,000: 30 years, 1 month

once every calendar month and will never exceed 25%.

FEES
• A $15 fee is required to apply for this loan with First ABC Bank.
•The fee that the lender charges to make this loan (commonly referred to as
the "Origination Fee") will range from 0% to 6%.
• Late Charge: 5% of the amount of the past due payment, or $25, whichever
is greater. Returned check charge: up to $25.

Repayment Options & Sample Costs
Three (3) payment options are available to you.
In-School R e p a y m e n t O p t i o n s

Loan amount

Interest

Loan Costs

Total f o r

rate

(finance

repayment

charge)

1. MAKE FULL PAYMENTS

$10,000.00

17.375%

$25,886.96

$35,886.96

$10,000.00

17.375%

$33,705.71

$43,705.71

$10,000.00

17.375%

$53,947.67

$63,947.67

Pay principal (original loan amount) and
interest in a monthly amount while enrolled

2. in
PAY
THE INTEREST ONLY
school.

Pay only interest while enrolled in school
(any late or returned check fees incurred will
3. D E F E R ( P o s t p o n e ) A L L PAYMENTS
be added to the balance of the loan).

About this example
• The interest rate used in
this example is the highest
initial interest rate currently
available.
•Because this interest rate
is variable, the actual rate
could go lower or higher
over the life of the loan,
but will never exceed the
maximum rate of 25%.
•This example assumes
that the borrower remains
in school for four years
and has a 6 month grace
period before beginning
repayment.

Make no payments while continuously
enrolled in school. All unpaid accrued
interest during this time will be added to the
outstanding principal balance of your loan.

page 55.

Private Education Loan Disclosure

- Application & Solicitation

Page 2 of 2

Federal Loan Alternatives
Other types of loans may be available to you through the Federal government. You may contact your
school's financial aid office about these options before proceeding.
FEDERAL LOAN

CURRENT INTEREST RATES

PROGRAM

(All Have Fixed Interest Rates)

Perkins
Subsidized Stafford

A B O U T FEDERAL L O A N S
You may qualify for Federal education loans instead of, or in
addition to, a private education loan. For additional information,

5%

contact your school's financial aid office or the Department

6%

Undergraduate

6.8%

Graduate

of Education at www.ed.gov. These program loans include loans
made under the Federal Perkins Loan Program. Federal Family

Subsidized Stafford

Education Loan Program (FFELP) and Federal Direct Loan
Program (FDLP). See table for rates.

Unsubsidized Stafford

PLUS

6.8%
8.5%

Federal Family Education Loan

7.9%

Federal Direct Loan

PLUS

Next Steps
You can take several actions at this point, depending
upon your specific situation.

1. Find Out More About Other Education Financing

Options.

Some schools have school-specific student loan benefits and terms not
detailed on this form. Contact your schools' financial aid office or visit
Department
of Education's
at www.ed.gov
to obtain
more
Choose
to Applyweb
for site
this
Private Loan,
Complete
2. the
If You
detailed
information
about the
alternative financing
options
and
Sign
the School
Certification
Form
andavailable
ReturntoIt to
you.
Us.

You may obtain this certification form from your school's financial aid
office. Note that the terms of the private loan are available 30 days from
GENERAL ELIGIBILITY REQUIREMENTS
Borrower
• Must be enrolled at an eligible school at least half-time for the loan
period applicable to the loan request.
• Must be 18 years or older at the time of loan application.
• Must be a U.S. citizen or U.S. permanent resident if applying without
a co-signer. If applying with a co-signer (co-signer must be a U.S.

approval date (terms will not change during this period, except that the
variable interest rate may change based on adjustments to the index).
• Must be a U.S. citizen or U.S. permanent resident. If there are multiple
co-signers, at least one must be a U.S. citizen or U.S. permanent resident,
and all others must have a valid BCIS non-immigrant status.
Borrowers & Co-signers
• There can be no record of a bankruptcy.
• There can be no record of a current student loan delinquency.

citizen or permanent resident), the student borrower can be a U.S.
citizen, U.S. permanent resident, or legal alien.
Co-signers
• Must be 18 years or older at the time of loan application.
More information about loan eligibility is available in your loan application
and promissory note.

page 56.

Private Education Loan Disclosure -Approval
This disclosure provides important information about the loan for
which you have been approved. Please review this information
closely to ensure that you understand the terms of your loan.

Page 1 of 2

BORROWER:
Christopher Smith Jr.
1492 Columbus Way
Plymouth, MA 02360

CREDITOR:
First ABC Bank
12345 1st St
Anytown, CA 93120

Loan Rates & Estimated Total Costs
Amount Financed

$10,000.00

Annual Percentage Rate

Estimated Finance Charge

Total of Payments

$25,506.74

$15,506.74

7.059%

The amount of credit provided

The cost of your credit as a

The dollar amount the credit

to you or on your behalf.

yearly rate.

will cost you.

The estimated amount you
will have paid when you

YOUR RATE IS VARIABLE

have made all payments.
This is a variable interest rate, calculated using a publicly available index, the London Interbank Offered Rate (LIBOR).
Your rate is calculated each month by adding a margin of 3% to the LIBOR. A variable rate means that your
actual rate could be higher or lower than the Annual Percentage Rate indicated on this form, but will never exceed
a maximum of 25%. For more information, see note on next page.

ITEMIZATION OF AMOUNT FINANCED
Loan Amount
Lender Fee to make the loan
(Origination Fee).
Total Amount Financed

$10,000.00

OTHER FEES
• Late Charge: 5% of the amount of the past
due payment, or $25, whichever is greater.
Returned check charge: up to $25.

$0.00
$10,000.00

Repayment Schedule & Terms
PAYMENT SCHEDULE

MONTHLY PAYMENT
AMOUNTS at
7.059% APR

20 Year Loan Term

MONTHLY PAYMENT
AMOUNTS at
25% (maximum interest
rate)

About This Repayment S c h e d u l e
• The Maximum Interest Rate represents the
most you could possibly pay based upon

Sep 2009- Feb 2014
deferment period

No payments required
You elected to defer
(postpone) payments
during school

No payments required
You elected to defer
(postpone) payments
during school

Mar 2014 -Feb 2034
239 monthly payments

Mar 2034

$106.28

$445.87

$105.82

$452.76

variation with interest rate. The Total Amount
for Repayment at the Maximum Rate would
be $107,015.89
• Because payments are deferred
(postponed) while in school, $3,318.75 will
accrue in interest during this time and
be added to the principal (original loan
amount).

1 monthly payment
BANKRUPTCY LIMITATIONS
Student loans are more difficult to discharge in bankruptcy than other types of unsecured debts.
This means that if you file for bankruptcy you may still be required to pay back this loan.

page 57.

Private Education Loan Disclosure -Approval

Page 2 of 2

Federal Loan Alternatives
[Note: Identical to first part of form on page 56 (PDF page 59), except small differences in text positioning.]

Next Steps & Terms of Acceptance
This offer is g o o d until:

1.

Find Out More About Other Education Financing Options.
Some schools have school-specific student loan benefits and terms not
detailed on this form. Contact your schools' financial aid office or visit

January 21, 2009

the Department of Education's web site at www.ed.gov to obtain more
detailed information about the alternative financing options available to you.

After January 21, 2009, we may change the terms
of this offer or we may decline to offer you credit.

2.

The Terms of this Loan Offer Are Good for 30 days.

You have 30 days from the approval date to accept or reject this offer. The
terms of this offer will not change, except that the variable interest rate may
change
on adjustments to the index used to calculate the variable
First A Bbased
C Bank
rate.
If you
12345
1st wish
St to accept the terms you may contact us at:
Anytown, CA 93120
(800) 555 - 5555
REFERENCE NOTES
Variable Interest Rate:
• Your current Interest Rate is 7.375%. This rate may be higher

being added to the balance of your loan. Example: If you borrow

or lower than your Annual Percentage Rate because the Annual

$10,000 for 20 years at 7.00% interest on January 1, and the interest

Percentage Rate is calculated based upon not only the Interest Rate,

rate increases to 8.00% on February 1, your payment for the month

but also certain fees you must pay to obtain this loan and whether

beginning February 1 would increase by $6.10. For calculating the

you defer (postpone) payments while in school.

variable interest rates, we will use the daily average 1-month LIBOR
rate calculated by the British Banker's Association and published
by the Moneyline Telerate on the last business day of the preceding

• There is no limit on the amount that the rate could increase at one

calendar month plus your margin of 3%.

time but the rate will not increase more than once every calendar
month and
will never
exceed
Any
increase
will takepayments,
the form you can still make payments during this time. You can also choose to
Repayment
Options:
Although
you 25%.
elected
to defer
(postpone)
of
higher
monthly
payment
amounts
or
accrued
unpaid
interest
change your deferment choice to: Pay Interest Only – Pay only interest while continuously enrolled in school (any late or returned check fees incurred
will be added to the balance of the loan). Pay Interest and Principal – Pay principal and interest in a monthly amount while enrolled in school.

page 58.

Private Education Loan Disclosure -Consummation

Page 1 of 2

RIGHT TO C A N C E L
YOU have a legal right under Federal law to cancel this transaction without cost
within three business days from the date of this transaction, which is January
20, 2009. During these three days no funds will be disbursed to you or to your
school. If you decide to cancel this transaction, you may do so by notifying us
in writing at 12345 1st St., Anytown. CA 93120.

[Note: Identical to form on page 57 (PDF page 60), except small
differences in text positioning, and a different first paragraph,
as follows. Also, the first paragraph matches the first paragraph
on page 49 (PDF page 52).]

page 59.

Private Education Loan Disclosure -Consummation

Page 2 of 2

[Note: Identical to form on page 58 (PDF page 61), except for a small difference in text positioning,
and that the middle part, "Next Steps & Terms of Acceptance", does not exist on this form.
The first part of this form is also identical to first part of form on page 56 (PDF page 59), except
small differences in text positioning.].

page 60.

Private Education Loan Disclosure - Application&Solicitation

Page 1 of 2

[Note: Identical to form on page 55 (PDF page 58),
except numerical values as noted below.]

Rates & Loan Terms
Current range of available initial Interest Rates:
from 5.5% to 15.5%

Term of Loan:
amounts less than $20,000: 25 years
amounts more than $20,000: 30 years

Repayment Options & Sample Costs
In-School R e p a y m e n t O p t i o n s

Loan amount

Interest
rate

Loan Costs

Total f o r

(finance

repayment

charge)

1. MAKE FULL PAYMENTS

$10,000.00

15.5%

$29,607.35

$39,607.35

$10,000.00

15.5%

$36,582.36

$46,582.36

$10,000.00

15.5%

$57,196.99

$67,196.99

Pay principal (original loan amount) and
interest in a monthly amount while enrolled

2. PAY
THE INTEREST ONLY
in school.

Pay only interest while enrolled in school
(any late or returned check fees incurred will
3. D E F E R ( P o s t p o n e ) A L L PAYMENTS
be added to the balance of the loan).

Make no payments while continuously
enrolled in school. All unpaid accrued
interest during this time will be added to the
outstanding principal balance of your loan.

page 61.

Private Education Loan Disclosure - Application&Solicitation

Page 2 of 2

[Note: Identical to form on page 56 (PDF page 59).]

page 62.

Private Education Loan Disclosure - Application&Solicitation

Page 1 of 2

[Note: Identical to form on page 55 (PDF page 58),
except numerical values as noted below.].

Rates & Loan Terms
Current range of available initial Interest Rates:

from 6.45% to 9.25%

Term of Loan:

amounts less than $20,000: 25 years
amounts more than $20,000: 30 years

Repayment Options & Sample Costs
In-School Repayment Options

Loan amount

Interest
rate

1. MAKE FULL PAYMENTS
Pay principal (original loan amount) and
interest in a monthly amount while enrolled
in school.

2. PAY THE INTEREST ONLY
Pay only interest while enrolled in school
(any late or returned check fees incurred will
be added to the balance of the loan).

3. DEFER (Postpone) ALL PAYMENTS
Make no payments while continuously
enrolled in school. All unpaid accrued
interest during this time will be added to the
outstanding principal balance of your loan.

Loan Costs
(finance
charge)

Total for
repayment

$10,000.00

9.25%

$15,690.01

$25,690.01

$10,000.00

9.25%

$19,852.51

$29,852.51

$10,000.00

9.25%

$26,381.44

$36,381.44

page 63.

Private Education Loan Disclosure - Application&Solicitation

Page 1 of 2

[Note: Identical to form on page 63 (PDF page 66).]

page 64.

5.3. In-Depth Interview Recruiting Screener
Consumer Research and Testing for Private Education Loans
- IN-DEPTH INTERVIEW RECRUITING SCREENER (FINAL: 11/14/08)
INSTRUCTIONS
Locations, Dates and Times:
Fairfax, VA: December 2nd and 4th.
Baltimore, MD: December 16th and 17th.
Recruit 14 for 10 to show per city as follows:
•
Fairfax, VA: 7 slots per day, 1.5 hours each from 11 am-9:30pm. No floaters.
•
Baltimore, MD: 5 slots per day, 1.5 hours each from 2pm-9:30pm. Recruit 2 floaters per day.
Key Quotas (per city, out of 14 recruits):
• 7 parents and 7 college students
o Try to get 2 sets of parents-students from the same family (interviewed separately) but no
more than that
• 7 with private education loans, 7 who anticipate a need for private loans during their (child's)
education
• Minimum of 5 private colleges; minimum of 5 public colleges
o No more than 4 from any one college
• Minimum of 4 independent students; minimum of 8 dependent students
• Minimum of 10 full-time students
• Minimum of 4 grad students; minimum of 4 undergrads
• Parents only: Minimum of 2 with incomes of <$50k
• Minimum of 5 females and 5 males
IMPORTANT: During recruiting, fax screeners to 703.757.5208 by noon each day for review by the
Rockbridge project manager.
If you run into problems meeting the specs, please call us so we can discuss a solution. We recommend
you hold onto screeners of terminates in case we need to call them back and invite them. If you have
questions, please call Mariel Molina at 703.757.5213 ext.20, mmolina@rockresearch.com.

page 65.

SCREENER
INTERVIEWER INITIAL:
Hello, may I speak to
[USE FULL NAME FROM CLIENT LIST/DATABASE]. This is
(RECRUITER'S FULL NAME) and I'm calling from
, a local marketing research firm.
We are conducting research on the process of paying for college and would like to get your feedback. Let
me assure you that we are not trying to sell you anything, and all of the information gathered will be
confidential.
1.

Are there any individuals attending college in your household?
1
2

2.

Parent or Legal Guardian
[RECRUIT 7]
Self
[RECRUIT 7]
Brother/Sister [ASK TO SPEAK TO PARENT/GUARDIAN/STUDENT]
Other [ASK TO SPEAK TO PARENT/GUARDIAN/STUDENT]

[PARENTS ONLY:] Do you have more than one child attending college?
1
2

2B.

[TERMINATE]

What is your relationship to this individual?
1
2
3
4

2A.

Yes
No

Yes
No

[READ 2B]
[SKIP TO Q3]

[PARENTS WHO HAVE MORE THAN ONE COLLEGE STUDENT ONLY:] For the rest of my
questions, please refer to your oldest child in college. What is this child's first name?

INTERVIEWER: IF THIS CHILD DOES NOT QUALIFY THE PARENT, RE-SCREEN ASKING
ABOUT ANOTHER CHILD THE PARENT HAS. BE SURE TO RECORD FIRST NAME OF
QUALIFYING CHILD IN Q2B.

3.

([PARENT:]Is the student)/([STUDENT:]Are you) currently enrolled in a college or university?
1
2

Yes
No

[TERMINATE]

page 66.

4.

([PARENT:]Is the student)/( [STUDENT:]Are you) a U.S. citizen or permanent resident?
1
2

Yes
No

[TERMINATE]

[***IMPORTANT***
RECRUITER: BEFORE GOING FORWARD DETERMINE IF RESPONDENT IS COMFORTABLE
SPEAKING AND UNDERSTANDS ENGLISH WELL, IF N O T - PLEASE TERMINATE]
5.

What type of school ([PARENT:]does the student) /([STUDENT:]do you) attend? RECORD ALL
THAT APPLY
1
2
3
4
5

2-year community college
[TERMINATE]
4-year college or university as an undergraduate student [MINIMUM OF 4]
Graduate or Professional school
[MINIMUM OF 4]
Proprietary or for-profit school (e.g., University of Phoenix, Strayer University, ITT
Technical Institute, etc.)
Other: please specify
[TERMINATE]

[MUST BE 2, 3 OR 4 TO CONTINUE; OTHERWISE TERMINATE].
6.

([PARENT:]Does the student)/( [STUDENT:]Do you) attend a public or private college or
university?
1
2
3

Public
[MINIMUM OF 5]
Private
[MINIMUM OF 5]
[DO NOT READ] NOT SURE [TERMINATE]

6A.

What is the name of the college or university? [NO MORE THAN 4 FROM SAME SCHOOL]

7.

([PARENT:]Does the student)/( [STUDENT:]Do you) attend college...?
1
2
3

8.

Full-time
[MINIMUM OF 10]
or Part-time
[DO NOT READ] NOT SURE [TERMINATE]

Which of the following best describes your level of involvement in the financial planning for
([PARENT:]your student's/[STUDENT:]your) college education?
1
2
3
4

5

I am the person primarily responsible for figuring out how to pay for college
I am one of the people primarily responsible for figuring out how to pay for college
I am somewhat involved in figuring out how to pay for college
I am not involved in figuring out how to pay for college [TERMINATE IF PARENT;
TERMINATE IF STUDENT IS NOT PART OF PARENT-STUDENT PAIRING (SAME
FAMILY)]
Not sure [TERMINATE]

page 67.

9.

Please think about the expected total higher education costs not covered by grants or scholarships,
including tuition, room, board, fees, books, transportation, etc. for ([PARENT:]this child's)/(
[STUDENT:]your) education. Approximately, what percentage will eventually be paid by parents,
student, student's spouse, student's employer, and other family members?
a.
b.
c.
d.
e.

% paid by parents
% paid by student
% paid by student's spouse
% paid by student's employer
% paid by other family members
[SUM MUST EQUAL 100%]

[IF A AND E = 0 (ZERO), QUALIFY FOR INDEPENDENT STUDENT; MINIMUM OF 4
INDEPENDENT STUDENTS]
[IF A AND/OR E ARE GREATER THAN 0, QUALIFY AS DEPENDENT STUDENT; MINIMUM
OF 8 DEPENDENT STUDENTS]

10.

Which types of education loans, if any, ([PARENT:]does your student)/( [STUDENT:]do you)
have? RECORD ALL THAT APPLY.
1
2
3
4

11.

[ASK ONLY IF Q10 NOT EQUAL TO 2 (NO PRIVATE EDUCATION LOANS)] Do you think you
will need to apply for a private education loan, or a non-government loan offered by a financial
institution, like a bank or credit union, to help pay for college?
1
2
3

12.

Federal student loan, like a Stafford loan, which is a government backed education loan
Student Private education loan, a non-government loan offered by a financial institution,
like a bank or credit union
[MINIMUM OF 7; SKIP TO Q12]
Not sure
[TERMINATE]
None of the above

Yes
No
Don't know

[MINIMUM OF 7]
[TERMINATE]
[TERMINATE]

How much do you think you might need to borrow in total, across all loan types, by the time
([PARENT:]your child)/( [STUDENT:]you) completes their higher education?
1
2
3
4
5
6
7

Less than $10,000
$10,000 to less than
$25,000 to less than
$50,000 to less than
$75,000 to less than
$100,000 or more
I don't know

[TERMINATE IF NO PRIVATE LOANS IN Q10]
$25,000
[TERMINATE IF NO PRIVATE LOANS IN Q10]
$50,000
$75,000
$100,000

page 68.

13.

[DO NOT ASK] Record gender.
1
2

14.

Male
Female

[MINIMUM OF 5]
[MINIMUM OF 5]

[PARENTS ONLY:] What is your current total annual household income, before taxes?
1
2
3
4
5
6
7

Under $25,000
$25,000 to less than $50,000
$50,000 to less than $75,000
$75,000 to less than $100,000
$100,000 to less than $150,000
$150,000 to less than $200,000
$200,000 or more

[MINIMUM OF 2 WITH LESS THAN $50,000]

15.

What is the highest degree ([PARENT:]your student)/( [STUDENT:]you) anticipate(s)
completing?
1
2
3
4
5

Associates
Bachelors
Masters
PhD
Other

16.

Based on (your student's)/(your) studies or intended studies, what is ([PARENT:]your student's)/(
[STUDENT:]your) planned career path? (PROBE IF NECESSARY: What type of job (does your
student)/(do you) plan to have when ([PARENT:]your student)/( [STUDENT:]you) leave(s)
school?

17.

What is your age? [RECORD]
YEARS OLD

18.

Have you attended a focus group or in-person market research interview in the past 6 months?
1
2

19.

YES
NO

[ASK IF Q18 = 1] How many have you attended in the past 6 months?
[IF 3 OR GREATER, TERMINATE]

page 69.

20.

[ASK IF Q18 = 1] Were any on a financial services topic?
1
2

21.

YES
NO

[TERMINATE]

On (day/time), we will be holding market research individual interviews with ([PARENT:]parents
of college students)/( [STUDENT:]college students) like you to talk about your needs in planning
and paying for college, and we would like to invite you to participate.
The interview will be held at our facility in (Fairfax/ Baltimore). The session will last
approximately 90 minutes. In appreciation of your time, you will be given $100 at the end of the
interview.
I want to stress that the purpose of the interview is strictly for market research. We are not selling
anything. Our purpose is to write a report on how to better meet the needs of families in planning
and paying for college. Would you like to participate?

22.

1

Yes

2

No

[SCHEDULE DAY/TIME, GET NAME AND CONTACT INFORMATION & SKIP
TO Q23]

[ASK IF Q21=1] I'm sorry to hear that. Why is it you won't be able to come?
[PROBE FOR REASON AND RECORD. MAKE SURE RESPONDENT UNDERSTANDS WE
ARE NOT SELLING ANYTHING.]
REASON:
[SKIP TO THANK YOU]

23.

[ASK IF Q10=2, OTHERWISE SKIP TO THANK YOU] We would also like to ask you to bring in
the loan documents of the most recent Private Educational Loans ([PARENT:]your student)/(
[STUDENT:]you) got, if they are handy. Please be assured that everything discussed during the
interview is strictly confidential and the documents will only be used to discuss your previous
experience with the private loan process. Do you think you'll be able to bring those in?
1
2

Yes
No

RECRUIT INFORMATION:
PARTICIPANT
Name:

RECRUITED

CONFIRMED

By:

By:

Phone: (Home):
(Work):
(Cell):
Email:

Thank you for your time!

page 70.

RECORD AFTER SCREENER IS COMPLETE (FOR USE BY MODERATOR DURING IDI):

PARENT
Name of
Qualifying
Child (Q2B)

Type of
School (Q5)
CIRCLE
ONE:

School
Status (Q6)
CIRCLE
ONE:

Private Loan
Status (Q10)
CIRCLE
ONE:

Total Amt Will
Borrow (Q12)

Highest
Degree
Anticipated
(Q15)
Associates

4-yr
Undergrad

Public

Have Private
Loans

Bachelors

Do Not

Masters

Career Path
(Q16)

Private
Graduate

PhD

Proprietary

STUDENT
Type of
School (Q5)
CIRCLE
ONE:

School
Status (Q6)
CIRCLE
ONE:

Type of
Student (Q9)
CIRCLE
ONE:

Private Loan
Status (Q10)
CIRCLE
ONE:

4-yr
Undergrad

Public

Independent

Have Private
Loans

Bachelors

Private

Dependent
Do Not

Masters

Graduate
Proprietary

Total Amt Will
Borrow (Q12)

Highest
Degree
Anticipated
(Q15)
Associates

Career Path
(Q16)

PhD

page 71.

5.4. In-Depth Interview Intake Survey
Consumer Research and Testing for Private Education Loans
- IN-DEPTH INTERVIEW INTAKE SURVEY (FINAL VERSION: 11/24/08)
Students/Graduates
Respondent Number (facility write-in):
Instructions: Thank you for participating in this important study on education loans.
This study will be valuable in creating better information to help families understand the
higher education loans they are considering. Before we interview you, we ask that you
answer a few questions that will help our researcher understand your background.
All of the information is for research purposes and will be kept strictly confidential.
1.

Including you, how many children in your immediate family are: (Write in #
below, counting yourself and siblings)
College Bound High school Junior or Senior
Currently enrolled in undergraduate college program
Currently enrolled in a graduate or professional program
Formerly attended college, but not currently enrolled
Other

2.

Are you currently enrolled in a college or proprietary school?
1
2
3

3.

YES
NO - I HAVE GRADUATED
NO - I LEFT SCHOOL WITHOUT GRADUATING

IF STILL IN COLLEGE: When do you expect to graduate from this program?
1
2
3

Fall Semester 2008
Spring 2009
Fall Semester 2009

4
5
6
7

2010
2011
2012
2013

8

Other (Please indicate year)
page 72.

4.

IF STILL IN COLLEGE: What degree do you expect when you graduate?
1
2
3
4
5
6
7

5.

What is the highest degree that you now have?
1
2
3
4
5
6
7
8

6.

YES
NO

Do you have any private higher education loans? (By private, we are referring to
loans that are specifically intended for your higher education and are not part of a
Federal loan program through the Department of Education).
1
2

8.

Associate (2 year) degree
Bachelors (4 year) degree
Masters
Doctorate
Professional Degree: Please Specify
Certificate (post-four year degree)
Other degree/certificate: Please Specify
No degree or certificate

Do you plan on continuing your higher education in the next few years after
graduation?
1
2

7.

Associate (2 year) degree
Bachelors (4 year) degree
Masters
Doctorate
Professional Degree: Please Specify
Certificate (post-four year degree)
Other: Please Specify

YES
NO

IF YOU HAVE PRIVATE LOANS: About how many private education loans have
you taken out so far? (Your best guess is fine)
[Note: if you have consolidated these into a single loan, please count the number
before consolidation.]
LOANS

page 73.

9.

IF YOU HAVE PRIVATE LOANS: With whom do you currently have private
education loans?[threeblanklines]

10.

IF YOU HAVE PRIVATE LOANS: Approximately how much is the total balance
for the private education loans you have taken out so far? (Your best guess is
fine)

11.

1

Under $10,000

2
3
4
5

$10,000-$24,999
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999

6

$100,000 or more

IF YOU HAVE PRIVATE LOANS: What share of these loans is co-signed by
your parents?
1
2
3

12.

IF YOU HAVE PRIVATE LOANS: When was the last time you took out a private
education loan?
1
2
3
4
5

13.

All are cosigned
Some are, some are not
None-all are in my name

Fall Semester 2008
Spring Semester 2008
Last year
Two years ago
More than 2 years ago

IF YOU HAVE PRIVATE LOANS: Have you consolidated any of your private
education loans?

1

Yes

2

No

Thank you!

page 74.

Parents
Respondent Number (facility write-in):
Instructions: Thank you for participating in this important study on education loans.
This study will be valuable in creating better information to help families understand the
higher education loans they are considering. Before we interview you, we ask that you
answer a few questions that will help our researcher understand your background.
All of the information is for research purposes and will be kept strictly confidential.
1.

How many of your children are: (Write in # below for all children over which you
have guardianship or who you assist financially)
College Bound High school Junior or Senior
Currently enrolled in undergraduate college program
Currently enrolled in a graduate or professional program
Formerly attended college, but not currently enrolled
Other

The following questions are about a specific child who we identified when we invited you
to this interview.
His/her name is:
IF BLANK, PLEASE ASK THE HOST FOR HELP.

2.

Is this child currently enrolled in a college or proprietary school?
1
2
3

YES
NO - THE CHILD HAS GRADUATED
NO - THE CHILD LEFT COLLEGE WITHOUT GRADUATING

page 75.

3.

4.

IF YOUR CHILD IS STILL IN COLLEGE: When do you expect your son or
daughter to graduate from this program?
1
2
3

Fall Semester 2008
Spring 2009
Fall Semester 2009

4
5
6
7

2010
2011
2012
2013

8

Other (Please indicate year)

IF YOUR CHILD IS STILL IN COLLEGE: What degree do you expect your
daughter or son to have upon graduation?
1
2
3
4
5
6
7

5.

What is the highest degree that this child now has?
1
2
3
4
5
6
7
8

6.

Associate (2 year) degree
Bachelors (4 year) degree
Masters
Doctorate
Professional Degree: Please Specify
Certificate (post-four year degree)
Other: Please Specify

Associate (2 year) degree
Bachelors (4 year) degree
Masters
Doctorate
Professional Degree: Please Specify
Certificate (post-four year degree)
Other: Please Specify
No degree or certificate yet

Does your son or daughter plan on continuing their higher education in the next
year or two after graduation?
1
2

YES
NO

page 76.

7.

Does your child have any private higher education loans? (By private, we are
referring to loans that are specifically intended for higher education and are not
part of a Federal loan program through the Department of Education).
1
2

8.

YES
NO

IF CHILD HAS PRIVATE LOANS: About how many private education loans has
your daughter or son taken out so far? (Your best guess is fine)
[Note: if your child has consolidated these into a single loan, please count the
number before consolidation.]
LOANS

9.

IF YOUR CHILD HAS PRIVATE LOANS: With whom does your child currently
have private education loans?[threeblanklines]

10.

IF YOUR CHILD HAS PRIVATE LOANS: Approximately how much is the total
balance of the private education loans your child has taken out for their
education? (Your best guess is fine)

11.

1

Under $10,000

2
3
4
5

$10,000-$24,999
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999

6

$100,000 or more

IF YOUR CHILD HAS PRIVATE LOANS: What share of these loans is co-signed
by you and/or the other parent?
1
2
3

All are co-signed by a parent
Some are, some are not
None - all are in the student's name

page 77.

12.

IF YOUR CHILD HAS PRIVATE LOANS: When was the last time your child took
out a private education loan?
1
2
3
4
5

13.

IF YOUR CHILD HAS PRIVATE LOANS: Has your child consolidated any of the
private education loans?
1
2

14.

Fall Semester 2008
Spring Semester 2008
Last year
Two years ago
More than 2 years ago

Yes
No

Do you have any other children with private higher education loans?
1
2

Yes
No

Thank you!

page 78.

5.5. In-Depth Interview Discussion Guide
Consumer Research and Testing for Private Education Loans
- IN-DEPTH INTERVIEW DISCUSSION GUIDE (FINAL VERSION: 11/24/08)
Interviewer Initials:
Date and Time:
Respondent Name:

I. WARM-UP (2 minutes)
•

My name is
, and I am with a market research firm that studies how
consumers make decisions for financial services. We are working with a Federal
agency on the topic of higher education finance and want to get your feedback
on ways of providing better information to consumers on private education loans.

•

You have been invited here because (you/your child) recently completed a
private education loan transaction or may consider it in the future. I would like to
get your views on the process of paying for college.

•

Please be frank - I am a researcher with no vested interests. There are not right
or wrong answers, just your opinions.

•

Note the one-way mirror. We are also audio-taping and video taping, which is
standard research practice.

•

Everything is confidential and for research purposes only. We put the results into
a report that does not identify individuals by name.

•

Questions?

page 79.

II.

INTRO & DECISION PROCESS (18 minutes)

First, I want to review your/your child's education financing situation and talk about your
future plans for paying for college/graduate school.
[REVIEW SCREENER AND INTAKE SURVEY HIGHLIGHTS WITH RESPONDENT; IF
PARENT, IDENTIFY CHILD COVERED BY INTERVIEW]
1.

How did you (and your family) make the decision to use the funding sources that
you've relied on until now?
a. What role did you play vs. your child/parents in deciding how to pay for
college?
b. In the future, what types of funding do you think you will use to pay for
college? [PROBE: parents/family, self/spouse, work, loans (federal/private),
grants/scholarships]

2.

As far as you know, what types of loans are available to students and parents to
pay for higher education? PROBE: Any others you know of?
a. Would you consider taking any of those before another? Why or why not?
[PROBE FOR AWARENESS OF FEDERAL VERSUS PRIVATE SOURCES]

ASK 3 THRU 9 IF HAVE A PRIVATE EDUCATION LOAN:
3.

How did you/your family first find out that a Private Education Loan was a funding option?
a. What prompted you to consider getting a private education loan?
b. What do you see as the advantages and disadvantages of private loan versus other
types of loans?

4.

What sources of information did you rely on to learn about private loan options?
PROBE: financial aid office, solicitations by lender, web search

5.

How many lenders did you consider?
a. Why did you consider that number/just one?
b. What sources of information did you use to evaluate the loan(s)? PROBE:
Sources provided by lender versus other sources
c. IF MORE THAN ONE LOAN OPTION CONSIDERED: How did you decide
which loan was best, that is, what criteria did you use to compare them?
d. Do you recall seeing disclosures that were mandated by law, such as a Truth
In Lending Act disclosure? What were they?
i. How useful were these?
ii. Why?

page 80.

6.

Who was involved in the process of selecting the private loan(s)? PROBE FOR
PARENT VERSUS STUDENT
a. Who helped gather information?
b. Who helped make the decision?

7.

Where and how did you apply for the private education loan? PROBE FOR
VENUES AND USE OF WEB/PAPER.

8.

If you (your child/your family) were applying for a new private education loan, what,
if anything, would you do differently?

9.

Were there any surprises or problems in the process? What were they?

ASK 10 THRU 14 IF DO NOT HAVE A PRIVATE EDUCATION LOAN
10. Suppose you needed a private education loan. What sources of information did
you think you would rely on to learn about private loan options? PROBE: financial
aid office, solicitations by lender, web search
11. How many lenders did you think you would consider?
a. Why would you consider that number/just one?
b. What sources of information would you use to evaluate the loan(s)? PROBE:
Sources provided by lender versus other sources
c. If you had multiple options to consider, how would you decide which was
best, that is, what criteria would you use to compare them?
12. Who would be involved in the process? PROBE FOR PARENT VERSUS
STUDENT
a. Who would help gather information?
b. Who would make the decision?
13. Where and how would you apply for the private education loan? PROBE FOR
VENUES AND USE OF WEB/PAPER.
14. What do think are the advantages and disadvantages of a private education loan
over other types of loans?

page 81.

III.

USABILITY TEST & FORM EVALUATION (60 MINUTES)

We have talked in detail about the process you went through/would expect to go
through to get a private education loan for your/your child's education. We are now
going to review documents or forms with information that you might receive in that
process.
I am going to show you a set of forms and ask you a few questions about them. As you
review them please tell me what your impression is of each form and what information
you are seeing in each. I am very interested in what you are thinking as you review the
forms, so I am counting on you to express your thoughts out loud.
In this interview, I will be showing you three sets of forms: one for when you apply for a
private education loan, one for when you are approved for a private education loan, and
one for when you agree to take the loan.
[BEGIN WITH THE APPLICATION FORM]
15. Here is the first form I'd like you to review. Pretend you are considering applying
for a private education loan, and this is what the lender provided you, with a copy
of an application. I'll let you look it over for a while but also talk to me about what
you are seeing on the form and what you think when you see it. [LET
RESPONDENT REVIEW AND TALK ALOUD]
a. Can you tell what next steps you need to do?
16. Before we move on, I want you to tell me what you find useful or not useful about
the form in terms of making it easy for you to use to evaluate a private education
loan. Look the form over, and as we discuss, please:
a. circle the information that you find useful or you think is presented clearly
b. write question marks next to information you have questions about or you
think is confusing
c. and X out information you think is unnecessary or redundant
[LET RESPONDENT REVIEW AND TALK ALOUD]

page 82.

17. Now I have a few specific questions for you in regards to the form you are looking
at.
a. Thinking about the information you would expect to see on a form like this:
i. Can you tell whether this is a good loan deal or not? CIRCLE BELOW.
1 - Yes

2 - No

3 - Not sure

1. How can you tell/why not?
ii. Can you tell how taking this loan will affect you/your child in the future?
CIRCLE BELOW.
1 - Yes

2 - No

3 - Not sure

1. How can you tell/why not?
iii. What important information is provided in this form?
iv. What important information, if any, is missing?
v. Do you think enough emphasis is put on the information that is
relevant to you in making a decision to take this private education loan
or not?
1. What helps this emphasis?
2. What could be improved?
b. How easy is this form to use in evaluating a private education loan?
i. Would you say: CIRCLE
1234-

Very Easy to Use
Somewhat Easy to Use
Somewhat Hard to Use, or
Very Hard to Use?

page 83.

c. What do you think about the organization of the form?
i. Is the form: CIRCLE
1234-

Very Easy to Follow
Somewhat Easy to Follow
Somewhat Hard to Follow, or
Very Hard to Follow?

ii. What do you like about the organization?
iii. What changes in organization or format, if any, would make it easier to
follow?
d. How easy is it to read the information printed on this form?
i. Is the form: CIRCLE
1234-

Very Easy to Read
Somewhat Easy to Read
Somewhat Hard to Read, or
Very Hard to Read?

ii. What makes it readable?
iii. What changes, if any, would make to make it easier to read? PROBE
ON FONTS, FONT SIZES, GRAPHIC FEATURES.
e. Is the language/terminology clear and understandable?
i. Is the language: CIRCLE
1234-

Very Understandable
Somewhat Understandable
Somewhat Hard to Understand, or
Very Hard to Understand?

ii. What language do you find particularly useful?
iii. What language could be made clearer?
f.

Based on this information, what would you do next?
i. PROBE: Apply for the loan? Go to other lenders to get this form with
information for their loans to compare to this one? Look for
alternatives to this type of loan?

page 84.

18.

Before I show you the next form, do you have any other comments or
suggestions?

[APPROVAL FORM]
19. Here is the second form I'd like you to review. Pretend you were approved for a
private education loan, and this is what the lender provided you to review before
you agreed to take the loan. I'll let you look it over for a while but also talk to me
about what you are seeing on the form and what you think when you are seeing it.
[LET RESPONDENT REVIEW AND TALK ALOUD]
a. A Can you tell what next steps you need to do?

20. REPEAT

21. REPEAT
22. REPEAT
[CONSUMMATION FORM]
23. Here is the third and final form I'd like you to review. Pretend you agreed to take
out the private education loan for which you were approved and then got this form
with the closing materials. I'll let you look it over for a while but also talk to me
about what you are seeing on the form and what you think when you are seeing it.
[LET RESPONDENT REVIEW AND TALK ALOUD]
a. Can you tell what next steps you need to do?

24. REPEAT
25. REPEAT
26. REPEAT

page 85.

Q
Q17.a.i.
Good loan deal or not?
Q17.a.ii.
How taking loan will affect you/
your child in future?
Q17.a.iii.
What important info is provided on
form?
Q17.a.iv.
What important info, if any, is
missing?
Q17.a.v.
Is enough emphasis put on the
info that is relevant to you in
making a decision to take private
loan or not?

APPLICATION
1 YES
2 NO
3 NOT SURE
1 YES
2 NO
3 NOT SURE

APPROVAL
1 YES
2 NO
3 NOT SURE
1 YES
2 NO
3 NOT SURE

CONSUMMATION
(CLOSING)
1 YES
2 NO
3 NOT SURE
1 YES
2 NO
3 NOT SURE

1 YES
2 NO
3 NOT SURE

1 YES
2 NO
3 NOT SURE

1 YES
2 NO
3 NOT SURE

1 Very Easy
2 Somewhat
3 Somewhat
4 Very Hard
1 Very Easy
2 Somewhat
3 Somewhat
4 Very Hard

1 Very Easy
2 Somewhat
3 Somewhat
4 Very Hard
1 Very Easy
2 Somewhat
3 Somewhat
4 Very Hard

1 Very Easy
2 Somewhat
3 Somewhat
4 Very Hard
1 Very Easy
2 Somewhat
3 Somewhat
4 Very Hard

Q17.a.v.
• What helps the emphasis?
• What could be improved?

Q17.b.i.
How easy is form to use in
evaluating private loan?
Q17.c.i
What about the organization of the
form? How easy is it to follow?
Q17.c.ii.
What do you like about the
organization?
Q17.c.iii.
What changes in the organization
or format, if any, would make it
easier to follow?
Q17.d.i.
How easy is it to read the
information printed on this form?
Q17.d.ii.
What makes it readable?
Q17.d.iii.
What changes, if any, would make
it easier to read?
Q17.e.i.
Is the language/terminology clear
and understandable?

Easy
Hard

Easy
Hard

Easy
Hard

Easy
Hard

Easy
Hard

Easy
Hard

1 Very Easy
2 Somewhat Easy
3 Somewhat Hard
4 Very Hard

1 Very Easy
2 Somewhat Easy
3 Somewhat Hard
4 Very Hard

1 Very Easy
2 Somewhat Easy
3 Somewhat Hard
4 Very Hard

1 Very
2 Somewhat
3 Somewhat Hard
4 Very Hard

1 Very
2 Somewhat
3 Somewhat Hard
4 Very Hard

1 Very
2 Somewhat
3 Somewhat Hard
4 Very Hard

Q17.e.ii.
What language do you find

particularly useful?
page 86.

Q17.e.iii.
What language could be made
clearer?
Q17.f.i Based on info, what would
you do next? Other comm.

27.

PUT ALL FORMS IN FRONT OF RESPONDENT. Now we want to see how
effective these forms are in conveying the information we think is important for you
to know. I'm going to ask you to find and identify some information on the forms
you just reviewed to tell me how easy that information was for you to find and
understand and how relevant it would be in your decision making.

INFO ITEM

LOCATED?
1 YES
2 NO

How easy was that
to locate on the
forms?
1 Very Easy
2 Somewhat Easy
3 Somewhat Hard
4 Very Hard

How easy is it to
understand what that
information means?
1 Very Easy
2 Somewhat Easy
3 Somewhat Hard
4 Very Hard

How relevant
would this be in
your decision to
get the loan or
not?
1 Very
2 Somewhat
3 Slightly
4 Not at all

APR
Interest Rate
Cost of your
loan
Repayment
Start Date
Late payment
penalties
Deferment
options
Whether the
interest rate is
fixed or
variable
The amount of
your payments
30 day period
to accept terms
3 day period to
rescind

page 87.

IV.

LOAN COMPARISON (10 MINUTES)

28. SHOW SHOPPING (APPLICATION) DISCLOSURE FORM FOR THREE LOANS:
Now I am going to let you take a look at three forms in the same format but each of
them has different loan terms on them. As you review them, I want you to talk to
me about the information you're seeing and what might make one loan better or
worse for you than another one and why. [LET RESPONDENT REVIEW AND
TALK ALOUD]
a. What are you considering as you evaluate the loans and terms?
b. What information is here that is helping you compare the loans to each
other?
i. What information do you wish was here to help you compare?
c. Which of these loans is the best one in your opinion?
i. Why?

V. WRAP-UP
Those are all of the questions I have. Do you have any further comments you would
like to make?
Thank You!

page 88.