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Burgundy Book
A report on economic conditions in the Memphis zone
Third Quarter 2015
The Memphis zone of the Federal Reserve comprises northern Mississippi, eastern
Arkansas, and western Tennessee and a total population of approximately 3.1 million
people, including the 1.3 million who live in the Memphis MSA.

Data Snapshot
County unemployment rates (SA, Q2-15)

Credit Card Balances Rise at Their Fastest
Rate in More than Six Years
By Kevin L. Kliesen, Business Economist and Research Officer

Optimism among Memphis-zone business contacts improved modestly compared with three months earlier. Although a little more than a
third of respondents expect improving economic conditions in 2015
(relative to 2014), a little less than a quarter expect conditions to
worsen.
Despite declines in goods-producing and government-sector payrolls,
total nonfarm payroll employment rose modestly in the Memphis
MSA in the second quarter. Growth was also modest in Jackson,
Tennessee, but was substantially faster in Jonesboro, Arkansas.
Jonesboro’s employment growth exceeded the nation’s growth for
the ninth consecutive quarter.

7.0%
less than 5%
7% to 8%

5% to 6%
over 8%

Nonfarm payroll employment by industry
Percent change from one year ago (Q2-15)
-4

The Memphis zone’s unemployment rate averaged 7 percent in the
second quarter of 2015, down appreciably from the previous quarter
(7.4 percent). The unemployment rate averaged 6.2 percent in
Jackson, 5.1 percent in Jonesboro, and 6.6 percent in Memphis.

6% to 7%

-2

0

Total Nonfarm (100%)
Trade, Trans., and Utilities
(27%)

Residential home building activity was mixed in the second quarter.
Single-family building permits declined in Memphis and in Jonesboro,
but rose in Jackson. In the Memphis MSA, office vacancy rates fell
slightly in the second quarter but remained quite high (23.3 percent).

Education and Health (14%)

Per capita credit card balances increased 3.6 percent in the Memphis
zone in the second quarter, the largest increase in more than six
years. In the second quarter, mortgage delinquency rates fell significantly in Tennessee and Mississippi.

Leisure and Hospitality
(11%)

Government (13%)
Prof. and Business Services
(15%)

Manufacturing (7%)
Financial Activities (5%)

A survey of commercial bankers reported that loan demand thus far
in the third quarter is higher than a year earlier. In particular, the
demand for business loans has increased.
Cotton production in 2015 is projected to be sharply lower in Arkansas, Mississippi, and Tennessee, but yields are expected to be the
highest in a decade.

Other Services (4%)
Nat. Res., Mining, and
Construction (3%)
Information (1%)
Memphis

This report is published by the Federal Reserve Bank of St. Louis

US

2

4

Third Quarter 2015

How to read this report

Table of Contents

Unless otherwise noted, city names refer
to the metropolitan statistical areas
(MSAs), which are geographic areas that
include cities and their surrounding
suburbs, as defined by the Census Bureau.

Labor Markets ........................................................................... 3

Statistics for the Memphis zone are based
on data availability and are calculated as
weighted averages of either the 73
counties in the zone or the three MSAs. As
of 2012, approximately 53 percent of the
zone’s labor force was located in an MSA.
Specifically: 44 percent in Memphis, 4
percent in Jackson, and 4 percent in
Jonesboro; 47 percent of the zone’s labor
force was located in non-metropolitan
areas.

Banking and Finance ................................................................. 7

Arrows in the tables are used to identify
significant trends in the data. The direction
of the arrow indicates the sign (up/down)
and the color indicates the economic
significance (green = good, red = poor).
Arrows appear only when the change from
the previous quarter is greater than 1
standard deviation. For example, the
standard deviation of the change in the
U.S. unemployment rate is 0.4 percent. If
the U.S. unemployment rate declined from
8.4 percent to 8.2 percent, no arrow would
appear; but if it declined from 8.4 percent
to 7.9 percent, a green down arrow would
appear in the table.
Selected variable definitions are located in
the appendix.

Manufacturing and Transportation ........................................... 4
Real Estate and Construction .................................................... 5
Household Sector ...................................................................... 6

Agriculture and Natural Resources ........................................... 8
Appendix ................................................................................... 9

Join Our Panel of Business Contacts
The anecdotal information in this report was provided by
our panel of business contacts, who were surveyed between
August 7 and August 16.
If you’re interested in becoming a member of our panel, follow this
link to complete a trial survey:
http://research.stlouisfed.org/beigebooksurvey/

Selected quotes from business contacts
are generally verbatim, but some are
lightly edited to improve readability.

or email us at beigebook@stls.frb.org.

For more information contact the St.
Louis office:
Charles Gascon
charles.s.gascon@stls.frb.org
Media inquiries:
mediainquiries@stls.frb.org

Views expressed do not necessarily reflect official positions of
the Federal Reserve System.

Federal Reserve Bank of St. Louis — Memphis Zone

2

Labor Markets

Third Quarter 2015

Slow Employment Growth Expected To Continue Through Next Quarter
By Maria A. Arias, Senior Research Associate



Labor market conditions were mixed throughout
the Memphis zone. On one hand, employment
growth slowed slightly in all MSAs during the
second quarter, mainly because of slower growth
in the goods-producing sector. On the other
hand, the service sector continued to drive
employment growth across the zone and overall
growth in Jonesboro was twice the national
average (see table).



In Memphis, overall employment growth slowed
and remained at about half the national average
(see figure). However, employment growth in the
trade, transportation, and utilities sector and the
financial activities sector was faster than the
national average.



A survey of business contacts in the region
revealed that employment and hours worked
have remained about the same as they were
around the same time a year ago; contacts expect
this pattern to continue throughout the rest of
the year. Two-thirds of hiring managers reported
actively looking for employees, mainly for sales
and managerial positions.



“Employees with highly technical skills are in demand.”
— Jonesboro area manufacturer

Hourly earnings growth for private-sector employees declined again during the second quarter.
However, contacts reported labor costs and
wages are slightly higher than they were a year
ago, and they expect prices to stay about the
same or increase slightly in the upcoming quarter.

“There is lots of job growth.”

— Jonesboro area builder

Employment growth slowed in Memphis
Payroll employment, Percent change from year ago

3
2
1
0
-1
-2
-3
-4

Memphis

-5

US

-6
2008
2009
Source: BLS.

2010

2011

2012

2013

2014

2015

Memphis

Jackson

Jonesboro, AR

US

Unemployment rate (Q2-15) (%)

6.6

6.2

5.1

5.4

Nonfarm employment (Q2-15)

1.1

1.1

4.5

2.1

-0.7

1.1

3.5

2.1

1.8

1.7

5.4

2.6

-1.3

-0.5

2.3

0.3

Goods-producing sector
Private service-providing sector
Government sector

Note: Unl es s otherwi s e noted, va l ues a re percent cha nge from one yea r a go. Arrows i ndi ca te a s i gni fi ca nt (± 1 s ta nda rd devi a ti on)
cha nge from the previ ous qua rter. See a ppendi x for notes a nd s ources .

Federal Reserve Bank of St. Louis — Memphis Zone

3

Manufacturing and Transportation

Third Quarter 2015

Manufacturing Sector Employment Continues To Decline in Memphis
By Daniel Eubanks, Senior Research Associate



Manufacturing employment in the Memphis MSA
continued to contract in the second quarter.
Employment losses were concentrated in the
nondurable goods sector, although the durable
goods sector also declined (see figure).



Manufacturing employment in Tennessee grew
faster than the national average despite declines
in nondurable goods employment. However,
employment in the sector still remains lower
relative to pre-recession levels than in the nation
overall.



In Tennessee, transportation equipment, machinery, and electrical equipment manufacturing
contributed the most to overall manufacturing
employment growth, while textiles and apparel
products, printing products, and paper products
manufacturing all contributed negatively.



Manufacturing exports from Mississippi and
Tennessee changed little on net in the second
quarter. In Mississippi, growth in exports of
transportation equipment was offset by declines in
exports of petroleum and coal products. In
Tennessee, several sectors contributed to export
growth, but a similar number posted declines.



“Buyers are holding back because of uncertainty.”
– Memphis manufacturer

Transportation employment growth in Mississippi
has steadily accelerated over the past year and is
now nearly twice the national rate.

Nondurable goods drive manufacturing employment
decline in Memphis
Percent change from one year ago

4
2

0
-2

Nondurable goods
contribution
Durable goods
contribution
Total manufacturing

-4

-6
2010

2011

2012

2013

2014

2015

Source: BLS

Memphis

Tennessee

Mississippi

US

Transportation employment (Q2-15)

2.8

2.9

5.6

3.0

Manufacturing employment (Q2-15)

-1.8

2.3

1.1

1.4

Durable goods

-0.3

3.6

0.9

1.9

Nondurable goods

-3.6

-0.1

1.5

0.7

--

0.4

0.7

-4.6

Manufacturing exports (Q2-15)

Note: Va l ues a re percent cha nge from one yea r a go. Arrows i ndi ca te a s i gni fi ca nt (± 1 s ta nda rd devi a ti on) cha nge from the
previ ous qua rter; s ee a ppendi x for notes a nd s ources .

Federal Reserve Bank of St. Louis — Memphis Zone

4

Real Estate and Construction

Third Quarter 2015

Conditions Improve Across All Markets in Memphis
By Usa Kerdnunvong, Research Associate



Memphis residential real estate market conditions
improved slightly in the second quarter. Year-todate home sales were up significantly from the
prior quarter, but slower than the national rate
(see table). Home prices rose in two of the three
MSAs.



Construction lagged behind the increase in home
prices, as year-to-date single-family building
permits growth slowed from one year ago (see
table). Contacts note many residential permits
were for disaster recovery of existing homes and
rebuilding homes.



The commercial real estate market continued to
improve. Asking rents continued to increase,
although at a slightly slower pace, in all sectors
(see figure). Compared with the previous quarter,
vacancy rates decreased for all sectors except for
the industrial sector. The apartment market in
Memphis remains strong. The vacancy rate
dropped 140 basis points from the same period in
2014. Meanwhile, asking rents continued to
increase (see figure).



“There are not many build-to-suits in the market. This
will change in the future, as Class A office space is close
to ‘full occupancy’. As such, anyone looking for large
blocks of space will have to settle for class B or having
a building built.”
— Memphis area real estate contact

Commercial and industrial construction activity in
the zone showed signs of growth. There are major
renovations and new construction projects: retail
centers in Germantown and industrial space
around the Memphis International Airport.

“The return of some spec residential buildings indicates
the housing market is strong enough to justify some
spec building.”
— Memphis area business contact

Asking rents are rising at a slightly slower pace in all sectors
Percent change from one year ago, Memphis
4

2

0

Office
Retail
Apartment

-2
Q2-12
Source: Reis.com.

Q2-13

Q2-14

Q2-15

Non-residential market (Memphis, Q2-15)

Apartment

Office

Retail

Industrial

7.2

23.3

11.6

14.1

2.0

0.9

1.2

Residential market (Q2-15)

Memphis

Jackson

CoreLogic Home Price Index

3.2

-1.7

Single-family building permits

-3.5

3.3

New and existing home sales

5.3

Vacancy rate (%)
Asking rent

▼

Percent change from one year ago
Note: Apa rtment, offi ce, a nd reta i l va l ues a re from Rei s .com. Indus tri a l va l ues a re es ti ma tes from DTZ.

▲

--

Jonesboro
3.3
▲

▲

1.1

US
5.7

-6.0

9.7

--

9.1

Note: Sa l es a nd permi ts da ta a re yea r-to-da te percent cha nge. Pri ces a re percent cha nge from one yea r a go. Arrows i ndi ca te a
s i gnfi ca nt (±1 s ta nda rd devi a ti on) cha nge from previ ous qua rter. See a ppendi x for notes a nd s ources .

Federal Reserve Bank of St. Louis — Memphis Zone

5

Household Sector

Third Quarter 2015

Credit Card Debt Increases, Mortgage Delinquency Rates Continue To Drop
By Joseph McGillicuddy, Research Associate



Households within the zone continued to increase
their auto debt balances at a relatively high rate
during the second quarter of 2015. Mortgage debt
was essentially unchanged. Zone credit card debt
growth accelerated to 3.6 percent year-over-year,
the first quarter since 2008 where year-over-year
growth in credit card debt was greater than 1
percent (see figure).



The mortgage delinquency rate within the zone
decreased to 2.0 percent, remaining below the
national rate, which also fell. Credit card and auto
loan delinquency rates remained essentially
unchanged compared with the previous quarter.



“General optimism among borrowers and confidence in
the stability of the economy. Low rates are continuing
to feed demand.”
— Memphis area banker

First-quarter personal income growth continued
to accelerate in Mississippi, remained flat in
Tennessee, and declined slightly in Arkansas. Only
Arkansas’s growth rate of 4.7 percent surpassed
that of the nation (see table).



“Lower oil prices have translated to savings on energy
costs for the consumer. In addition overall consumer
sentiment seems marginally more optimistic.”
— Memphis area auto dealer

Anecdotal information indicates consumer
spending was mixed. Several local business
contacts reported sales slightly above 2014 levels
in the second quarter while others stated business
was flat. Multiple local auto dealers indicated
relatively strong sales at the end of the second
quarter and into the third quarter, attributing this
growth to low interest rates and low gas prices.

Zone credit card debt growth accelerates
Percent change in debt balances from one year ago
15

Mortgage
Auto
Credit card

10
5
0
-5
-10

-15
2008

2009

2010

2011

2012

2013

2014

2015

Source: FRBNY Consumer Credit Pa nel and Equifax.

Memphis Zone
Per capita personal income (Q1-15)

Arkansas

Mississippi

Tennessee

US

--

4.7

3.2

3.2

3.5

Mortgage

-0.1

-1.8

0.4

0.0

-1.3

Credit card

3.6

1.4

4.5

4.3

Auto loan

9.5

8.8

11.1

8.8

1.7

2.1

Per capita debt balances (Q2-15)

▲

▲

2.8
9.0

90+ day delinquency rates (Q2-15) (%)
▼

▼

1.5

▼

Mortgage

2.0

2.2

Credit card

7.9

7.7

7.1

7.4

8.1

Auto loan

4.5

2.8

5.2

3.3

3.2

Note: Unl es s otherwi s e noted, va l ues a re percent cha nge from one yea r a go. Arrows i ndi ca te a s i gni fi ca nt (±1 s tanda rd devi a tion)
cha nge from the previ ous qua rter. See a ppendi x for notes a nd s ources .

Federal Reserve Bank of St. Louis — Memphis Zone

6

Banking and Finance

Third Quarter 2015

Loan Demand Strong in Memphis Zone
By Michelle Neely, Economist, and Hannah Shell, Research Associate



All bankers surveyed reported loan demand was
slightly higher in the third quarter compared with
the same time last year. Loan demand is mostly
expected to remain higher in the fourth quarter
relative to last year, although one respondent
expects it will be unchanged.



Demand for business loans has increased. Almost
all respondents reported business lending demand was stronger or slightly stronger in the third
quarter compared with the same time last year.
Half of respondents expect demand to continue to
increase in the fourth quarter, while the rest
expect it will be about the same.



Bank profitability was up in the second quarter.
Return on average assets (ROA) increased at
banks across the zone. The increase in ROA was
driven mostly by increases in average net interest
margins, which also improved at Tennessee,
Mississippi, and Arkansas banks.



Asset quality continues to improve. The ratio of
nonperforming loans to total loans (NPLTL) fell 12
basis points in Tennessee and 11 points in Arkansas in the second quarter; the ratio ticked up just
1 basis point at Mississippi banks. Still, the
average NPLTL ratio in Mississippi is on par with
the 8th District average and below the national
average.



“Capital expenditures at local businesses have in-

Half of bankers surveyed reported that delinquency rates in the third quarter were unchanged from
the prior year, while the other half reported they
were somewhat lower.

creased somewhat and we expect them to continue to
increase, especially for retail and equipment facilities.”
—Jonesboro area banker
“Mortgage loan pipelines remain strong due to favorable mortgage rates and steady mortgage purchases
and refinancing.”
—Memphis area banker
“During the past three months, delinquency rates on
existing loans are at about 5 percent or more. However,
they do not turn into losses.”
—Eastern Tennessee area banker

Asset quality strong in Memphis zone
Nonperforming loan ratio at commercial banks, percent
4.5
4.0
3.5
3.0
2.5
2.0

US

1.5

TN

1.0

MS

0.5

AR

0.0
2006

2007

2008

2009

2010

2011

2012

2013

2014

Source: FRED.

Banking performance (Q2-15 )

Tennessee

Mississippi

Return on average assets

0.78

0.94

Net interest margin

3.62

3.67

Nonperforming loans / total loans

1.25
105.60

Loan loss reserve coverage ratio

Arkansas

8th District

US Peer Banks

1.20

0.99

1.09

4.16

3.73

3.76

1.16

1.22

1.16

1.19

101.72

113.11

115.52

115.13

▼

Note: Va l ues a re percenta ge poi nts . Arrows i ndi ca te a s i gni fi ca nt ( ± 1 s ta nda rd devi a ti on) cha nge from the previ ous qua rter. See
a ppendi x for notes a nd s ources .

Federal Reserve Bank of St. Louis — Memphis Zone

7

Agriculture and Natural Resources

Third Quarter 2015

Concern About Crop Profitability Continues
By Jonas C. Crews, Research Analyst



According to current USDA estimates, Arkansas
sorghum production will more than triple last
year’s output, while the state’s average soybean
yield is projected to be higher than 2014’s recordbreaking level. These unexpected projections have
contributed to the 31 percent decline in the cash
price of sorghum and the 14 percent decline in
the cash price of soybeans from their July peaks.
In Mississippi, rice production is expected to fall,
although prospective planting numbers showed
an increase over last year’s acreage.



Cotton planting declined significantly this year.
But high projected yields (see figure), if realized,
will mitigate the production effects of the acreage
reduction. Further, one industry official says the
USDA projections are on the conservative side, as
he expects higher yields than current government
predictions. The official also explains that the
downward price pressure of high yields, when
coupled with the government’s “reduced support
of cotton farmers,” will continue to make cotton
less compelling to farmers deciding what crops to
plant in the future.



Continuing the trend from the first quarter,
Tennessee coal production experienced another
significant decline (see table). However, Tennessee was not alone, as every state in the 8th
District saw a decline in production relative to the
second quarter of last year.

“Farmers are now thinking, ‘Where is the greatest
chance to not lose money?’ You can only cut costs so
much.”
— Northern Mississippi farmer

“If we’re trying to get prices to go up on cotton,
growing more of it is not the way to go.”
— Eastern Arkansas farmer

Cotton yields projected to be highest in a decade
lb./acre
1300
1200
1100
1000
900
800
700
600

Arkansas
Mississippi

Tennessee
500
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: USDA/NASS.

Arkansas
Natural resources (Q2-15)
Mining and logging employment
Coal production
Estimated Production (2015)
Corn
Cotton
Rice
Sorghum
Soybean

Mississippi

Tennessee

-3.8
--

-5.1
-13.7

--20.3

-7.5
-23.8
-6.6
214.9
4.3

6.6
-27.6
-6.8
7.4
-2.2

-0.6
-35.2
--10.6

▼
▲

▼
▼

▼

▼

US
-4.4 ▼
-14.3 ▼
-3.7
-19.8 ▼
-7.2 ▼
32.4
-1.3

Note: Values are percent change from one year ago. Arrows indicate a s ignificant (± 1 s tandard deviation) change from the previous quarter
or year. See appendix for notes and s ources .

Federal Reserve Bank of St. Louis — Memphis Zone

8

Appendix
Cover Page
Sources
Bureau of Labor Statistics
Unemployment rate, nonfarm payroll employment.

Labor Markets

Third Quarter 2015
(Food Manufacturing); 312 (Beverage and Tobacco Product Manufacturing); 313 (Textile Mills); 314 (Textile Product Mills); 315 (Apparel
Manufacturing); 316 (Leather and Allied Product Manufacturing); 322
(Paper Manufacturing); 323 (Printing and Related Support Activities);
324 (Petroleum and Coal Products Manufacturing); 325 (Chemical
Manufacturing); and 326 (Plastics and Rubber Products Manufacturing).

Table Sources

Real Estate and Construction

Bureau of Labor Statistics

Table Sources

Unemployment rate. Nonfarm employment and contributions
by sector.
Notes
Goods-producing sector comprises the manufacturing and natural
resources, mining, and construction sectors.
Private service-providing sector includes the following sectors:
trade, transportation, and utilities; information; financial activities;
professional and business services; education and health services;
leisure and hospitality; and other services.
Unemployment rate data are seasonally adjusted.

CoreLogic
Home price index, including distressed sales.
Census Bureau
Year-to-date single-family building permits.
Memphis Area Association of Realtors
Year-to-date new and existing home sales.
Notes
Asking rent is the publicized asking rent price. Data are in current
dollars.

Average hourly earnings are in current dollars.

Vacancy rate is the percentage of total inventory physically vacant
as of the survey date, including direct vacant and sublease space.

Manufacturing and Transportation

New and existing home sales consist of single-family home sales.

Table Sources
Bureau of Labor Statistics
Transportation employment: includes transportation and
warehousing industries.
Manufacturing employment: total, durable, and nondurable
goods.
World Institute for Strategic Economic Research
Manufacturing exports: dollar value.
Notes
Transportation employment in Memphis covers transportation,
warehousing, and utility industries. About 90 percent of the reported
jobs are contributed by transportation and warehousing industries.
Manufacturing exports are defined as total dollar amount of
exports by the manufacturing industries.
Durable goods manufacturing sector is defined by the Bureau of
Labor Statistics as industries with a NAICS classification code of 321
(Wood Product Manufacturing); 327 (Nonmetallic Mineral Product
Manufacturing); 331 (Primary Metal Manufacturing); 332 (Fabricated
Metal Product Manufacturing); 333 (Machinery Manufacturing); 334
(Computer and Electronic Product Manufacturing); 335 (Electrical
Equipment, Appliance, and Component Manufacturing); 336
(Transportation Equipment Manufacturing); 337 (Furniture and
Related Product Manufacturing); and 339 (Misc. Manufacturing).

Household Sector
Table Sources
Equifax based on authors’ calculations
All figures are based on a 5 percent sample of individual credit
reports. Balances are geographical averages of various debt
categories. The mortgage category includes first mortgages and
home equity installment loans, but home equity lines of credit
are omitted. Auto loans include those financed by finance
company or bank loans. Credit cards are revolving accounts at
banks, bankcard companies, national credit card companies,
credit unions, and savings and loan associations.
Haver Analytics
Per capita income.
Notes
Delinquency rates are calculated as the percentage of payments
past due by more than 90 days, weighted by the dollar value of the
loan.

Nondurable goods manufacturing sector is defined by the Bureau of
Labor Statistics as industries with a NAICS classification code of 311

Federal Reserve Bank of St. Louis — Memphis Zone

9

Appendix

Third Quarter 2015

Banking and Finance
Table Sources
Federal Financial Institutions Examination Council
Return on average assets: USL15ROA. Net interest margin:
USL15NIM. Nonperforming loans: USL15NPTL. Loan loss reserve/
Total loans: USL15LLRTL. Net loan losses/Average total loans:
USL15LSTL.
Note: The data available in the table can be found in FRED.
Notes
Loan loss provisions are expenses banks set aside as an allowance
for bad loans.
Nonperforming loans are those loans managers classify as 90 days
or more past due or nonaccrual, which means they are more likely to
default.
Loan loss coverage ratio is loan loss reserves divided by nonperforming loans.
US peer banks are those commercial banks with assets of less than
$15 billion.
Due to the seasonal nature of bank return on average assets and net
interest margin, the arrows in the table denote significant changes
from one year ago.

Agriculture and Natural Resources
Sources
Energy Information Administration (EIA)
Coal production. Note: Production trends identified in report
may be inconsistent with previous reports due to data revisions.
Bureau of Labor Statistics (BLS)
Mining and logging employment.
United States Department of Agriculture (USDA)
Production and yield estimates as of August 2015.
Wall Street Journal
Commodity prices.

Notes
The results of the Federal Reserve Bank of St. Louis Agricultural
Finance Monitor are not reported due to a low response rate for the
Memphis zone.

Federal Reserve Bank of St. Louis — Memphis Zone

10