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Annual Report of the

of the

For the Fiscal Year Ended
June 30, 1970

--------------------------------------------------------For sale by the Superintendent of Documents, U.S. Government Printing Office
Washington, D.C. 20402 - Price 40 cents (paper cover)

Federal Trade Commission

PAUL RAND DIXON, Commissioner
PHILIP ELMAN, Commissioner
BASIL J. MEZINES, Executive Assistant to Chairman
JOSEPH W. SHEA, Secretary
JOHN A. DELANEY, Acting Executive Director
JOHN V. BUFFINGTON, General Counsel
EDWARD CREEL, Director of Hearing Examiners
FRANK C. HALE, Director, Bureau of Deceptive Practices
ROY A. PREWITT, Acting Director, Bureau of Economics
CHARLES R. MOORE, Acting Director, Bureau of Field Operations
CECIL G. MILES, Director, Bureau of Restraint of Trade
HUGH B. HELM, Acting Director, Bureau of Industry Guidance
HENRY D. STRINGER, Director, Bureau of Textiles and Furs
WILLIAM D. YANCEY, Acting Comptroller
JOHN A. DELANEY, Director, Office of Administration
DAVID H. BUSWELL, Director, Office of Public Information


Pennsylvania Avenue at Sixth St., NW.
Washington, D.C. 20580
Field Offices
Atlanta, Ga.
Room 720
730 Peachtree St. N.W.
Zip code: 30308

Los Angeles, Calif.
Room 13209
11000 Wilshire Blvd.
Zip code: 90024

Boston, Mass.
JFK Federal Building
Government Center
Zip code: 02203

New Orleans, La.
1000 Masonic Temple Bldg.
333 St. Charles St.
Zip code: 70130

Chicago, Ill.
Room 486
U.S. Courthouse and
Federal Office Building
219 S. Dearborn St.
Zip Code: 60604

New York, N.Y.
22nd Floor
Federal Building
26 Federal Plaza
Zip code: 10007
San Francisco, Calif.
450 Golden Gate Ave.
Box 36005
Zip code: 94102

Cleveland, O.
Room 1339
Federal Office Building
1240 E. Ninth St.
Zip code: 44199

Seattle, Wash.
Suite 908
Republic Building
1511 Third Ave.
Zip code: 98101

Kansas City, Mo.
Room 2806
Federal Office Building
911 Walnut St.
Zip code: 64106

Washington, D.C.
450 W. Broad St.
Falls Church, Va. 22046

Field Stations
Dallas, Tex.
Room 405
Thomas Building
1314 Wood St.
Zip code: 75202

Charlotte, N.C.
Room 206
623 E. Trade St.
Zip code: 28202


Oak Ridge, Tenn.
Room G-209
Federal Office Building
P.O. Box 568
Zip code: 37830

Houston, Tex.
Room 10511
U.S. Courthouse
515 Rusk Ave.
Zip code: 77061

Philadelphia, Pa.
53 Long Lane
Upper Darby, Pa. 19082

Miami, Fla.
Room 931
New Federal Building
51 S.W. First Ave.
Zip code: 33130

Denver, Colo.
18013 Federal Office Building
1961 Stout St.
Zip code: 80202

Portland, Oreg.
231 U.S. Courthouse
Zip code: 97205

Honolulu, Hawaii
Room 508
First Federal Savings
and Loan Building
843 Fort Street Mall
Zip code: 96813

St. Louis, Mo.
Room 1302
208 N. Broadway
Zip code: 63102

San Antonio, Tex.
417 U.S. Post Office
and Courthouse
615 Houston St.
Zip code: 78206


Letter of Transmittal
Washington, D.C.
To the Congress of the United States:
It is a pleasure to transmit the fifty-sixth Annual Report of the Federal Trade Commission Covering its
accomplishments during the fiscal year ended June 30, 1970.
By direction of the Commission.



A Year in Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Consumer Protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Maintaining Free and Fair Business Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
The Industry Guidance Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Textiles and Furs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Economic Studies and Evidence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Field Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Hearing Examiners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
General Counsel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Appropriations and Financial Obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Appendix A-FTC Cases in the Courts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65


Chapter I

Progress was made in three major areas in fiscal year 1970:
! First, there were a number of internal improvements designed to speed up procedures at all levels of
Commission activity and to establish priorities for the allocation of money and manpower resources.
! Second, there was a substantial increase in the number of points of contact between the Commission and the
public, benefiting both consumers and business.
! Third, there was increased use of the Commission's statutory powers.
Internal Improvements
To improve internal procedures, a major reorganization plan was developed and adopted. The reorganization,
effective July 1, 1970, divides the Commission into two principal operating bureaus, the Bureau of Competition and the
Bureau of Consumer Protection. These replace the four old bureaus of Textiles and Furs, Industry Guidance, Deceptive
Practices, and Restraint of Trade. The Bureau of Economics remains a staff group to serve the operating bureaus.
The establishment of these two principal operating bureaus in place of four will significantly speed up the
Commission's operations at the staff level. The functions of the old bureaus of Industry Guidance and Textiles and Furs
have been lodged in the two new operating bureaus as their substance indicates.
A single officer-for example, the Director of the Bureau of Consumer Protection-is now fully responsible for
administering the Commission's program in any single area, whether the FTC proceeds by rulemaking or on a case-bycase basis. This consolidation according to subject matter has also ended the need for frequent meetings and consultation
which were previously necessary
413-278 O - 71 - 2

in order to coordinate activities of two different bureaus with jurisdiction over a single project. The reorganization also
eliminated various levels of review of a staff attorney's work.
Further, the plan established an Office of Policy Planning and Evaluation (OPPE), designed to help the FTC devote
its resources to that work most likely to achieve goals quickly and to eliminate the pursuit of the trivial. This office will
help the Commission establish its program and determine its priorities. By devoting its efforts to reviewing the entire
scope of the Commission's responsibilities, the OPPE will act as a counterforce to individual recommendations coming
from various staff members interested primarily in only one area of the Commission's activity.
To put an end to delays in formal Commission proceedings, an Advisory Council on Rules was created. Consisting
of technical experts, the council will make recommendations for revising the FTC Rules of Practice.
The Commission and the Public
To increase the contacts between the Commission and the public it protects and the businessmen it regulates, a
number of actions were taken. Principal among these was the expanded role the Commission gave to its 11 field offices.
Formerly, the field offices were limited to investigating cases referred to them by the central office. The Commission
adopted, on February 25, 1970, a proposal empowering the field offices to: (1) Initiate preliminary investigations without
reference to or from the central office; (2) recommend complaints and conduct trials, if necessary, of cases concerned
primarily with problems of a local nature; and (3) negotiate settlements with respondents and make recommendations
to the Commission in light of these negotiations. In short, the field office attorneys were empowered to act in much the
same manner as the headquarters attorneys. This delegation of authority to field offices brought the FTC into line with
modem administrative practices.
These field offices are expected to operate as the Commission's eyes and ears in detecting consumer frauds and any
practices that may result in a lessening of competition, or any other violation of law.


The field offices also will be in the forefront of the Commission's expanded program of consumer education.
Particularly important in this regard is the program the Commission inaugurated early in calendar year 1970, involving
the employment and training of Consumer Protection Specialists. These nonlegal investigators, originally conceived of
for the Truth-in-Lending Act enforcement program, now have a sufficiently broad training to enable them to detect and
report on a multitude of consumer problems in the field. They also serve to educate consumers-particularly those in
disadvantaged areas most in need of advice-in the ways of the marketplace, and to help businessmen understand the
requirements of FTC laws. Ultimately, the Commission hopes to have some 90 consumer specialists working out of its
field offices.
The FTC field offices operate as liaison between the Commission and State and local consumer protection
authorities. Since January, the Commission has worked to establish Consumer Protection Coordinating Committees in
all of the cities in which FTC field offices are located.
These committees operate as a one-stop complaint center for consumers, whereby a complaint submitted to any
Federal, State, or local consumer protection authority is immediately referred to the particular authority best equipped
to deal with it without further effort by the complainant. It is clear that this network of Consumer Protection
Coordinating Committees will operate to give the Commission the information about business activities throughout the
country which it needs in order to establish its priorities and most effectively develop its overall program.
In some areas, Consumer Advisory Boards are being established to assist the Commission. These boards are made
up of representatives of consumer groups, business and other community groups concerned with consumer problems.
All these activities are intended to keep the Commission informed of consumer deceptions and to encourage local
authorities and consumers themselves to become aware of possible deceptions. They also serve to alert businessmen to
the role of the Commission and other consumer protection authorities in regulating their practices. A more informed
Commission is better able to enforce its laws or advise the Congress of a need for new laws. A more visible Commission
means more awareness of business practices, legiti-


mate and illegitimate, by both consumers and businessmen, which can only result in a fairer marketplace for all.
Allocation of Resources
Making the best out of its resources is essential if the Commission is to fulfill the purpose for which the Congress
intended it. This may be interpreted, as it commonly has been, as requiring that the Commission act as efficiently and
expeditiously as possible with the funds and manpower at its disposal. However, among the most important resources
given the FTC by the Congress are its statutes.
During the past year, as in years before, every effort was made to use efficiently and effectively the statutes that set
forth the Commission powers. Typifying this attitude was a Commission directive to the' staff stating that "the
Commission is receptive to novel and imaginative provisions in orders seeking to remedy alleged violations for future
submission to the Commission recommending issuance of complaints." In a number of cases last year proposed orders
included provisions requiring the respondent to make some kind of reparation, perhaps in a monetary form, to those who
may have been injured by his unfair or deceptive practice.
The imagination of proposed order provisions is matched by that shown in some of the recommendations for
complaints that have come before the Commission. Here, also, the Commission has been attempting to use most
effectively the statutory tools delegated to it in protecting the country's consumers and businessmen from unfair trade
practices and methods of competition.
Probing the outer limits of Commission statutes and using all of its powers are not, however, always sufficient to
insure fairness and truth in the marketplace. Accordingly, in appropriate instances the Commission made
recommendations to the Congress for increased powers whenever it believed that these were necessary in order to remedy
undesirable practices in the marketplace.
Finally, because the Commission thought that the procedures prescribed for enforcement of the Flammable Fabrics
Act were inadequate to give consumers protection in this important area, it recommended to the Congress that legislative
action be taken to strengthen the law.


These, then, were the three principal areas of Commission progress during the past year. Work proceeded, too, on
many other fronts-in pursuing economic studies, in preparing and trying cases, and in publishing information materials.
This annual report attempts, in some measure, to describe this activity.
Caspar W. Weinberger became the 41st Chairman of the Federal Trade Commission when he was sworn in on
December 31, 1969. He had been nominated by President Nixon to be a Commissioner on October 2, 1969. He was
confirmed by the Senate on November 19, 1969.
Mr. Weinberger resigned as FTC Chairman on August 7, 1970, to become Deputy Director of the Office of
Management and Budget.


Chapter II

The Bureau of Deceptive Practices is the consumer protection office of the Commission whose activities are most
clearly identified with the individual consumers of the Nation. The Bureau has the responsibility for starting
investigations-and following through to litigation-against deceptive and misleading advertising, and trade practices that
violate the Federal Trade Commission Act, enforcing the Truth-in-Lending and Fair Packaging and Labeling Acts, as
well as preparation of consumer information releases, brochures and reports, and the planning of other activities designed
to educate consumers.
During the past fiscal year 10,906 communications were received from consumers, businessmen, trade associations,
consumer groups, State and Federal agencies and the Commission's field offices alleging acts of unfair competition and
deception. Each was considered from several standpoints, such as the danger to the public health or safety; the numbers
of consumers adversely affected; indications that a particular segment of consumer population (such as the poor, the
elderly, the retired) was affected, the economic magnitude and the amount or degree of financial loss suffered by
consumers. On the basis of such considerations, a decision was reached as to whether Commission resources should be
committed to pursuing the matter further.
In order to identify potential problem areas, the Bureau also monitored on a sampling basis, radio and television
commercials and newspaper, magazine and other printed advertising. Every radio and television network and station
submits advertising scripts at specified intervals. Newspapers and magazines are requested and received on a staggered
schedule, permitting representative coverage of advertisements published throughout the United States. Direct
monitoring of television or radio commercials and their recording is done when there is a specified need for such action.


More than 238,000 newspaper and magazine advertisements and radio and television commercial scripts were screened
during the year. Of those, more than 8,000 were referred to members of the Commission's staff who bad asked to be kept
advised of trends and developments in the advertising themes used to promote specific commodities.
In the area of general investigations with a view toward litigation a significant amount of effort was focused
throughout the year on "pyramid selling," a variation of conventional franchising which involves recruitment of multiple
levels of distributors of a product to such an extent that the number of prospects inevitably is exhausted. Attention was
also given to the sale of franchises through exaggerated profit potentials or other attempts to deceive or mislead
franchisees. Close liaison was maintained with the Congress in connection with the hearings on franchises which were
held by the Senate Select Committee on Small Business.
A similar amount of effort was given to door-to-door magazine and encyclopedia selling that involved
misrepresenting such aspects as the fact that a sales presentation was being made, or that the cost was less, than it actually
was, the buyer's cancellation rights, the terms of payment and the like.
Bogus contests, instances of bait-and-switch selling, fictitious pricing of automobiles, misrepresentation of
guarantees, failure to offer a refund for a discontinued magazine, exaggerations of the value to be derived from home
improvements and correspondence schools and deceptive or unfair debt collection techniques were also investigated and
challenged when a law violation was found.
In the field of food and drug advertising practices which might be the basis for complaint, one of the Bureau's most
meaningful and effective programs was the critical screening of network television commercials. From this review, many
letters that questioned the validity of claims made were sent to national advertisers. When the response to these
preliminary inquiries showed that the claims were deceptive, complaints were issued and cease and desist orders were
sought. In a few instances, Assurances of Voluntary Compliance were accepted. Undoubtedly, efficient operation of
this program will make all national television advertisers more aware that they use questionable commercials at their
The "Food Task Force" to eliminate unfair and deceptive prac-


tices in the food industry was another very important program developed during the past year. Investigations were begun
concerning advertising claims for (1) high cholesterol content nondairy substitutes, (2) cereals, (3) "diet" bread, and (4)
"diet" beverages. Enzyme detergents were the subject of other investigations to determine whether these products
constitute a potential health hazard for users and whether stain removal claims are valid.
Other significant staff inquiries bad to do with examinations of antipollution claims being made by members of the
oil industry for various gasolines; a study of sales methods for health salons and weight reducing devices, and study of
advertising for cosmetics or skin preparations.
Probably the most significant complaint issued, when the precedent value is considered, charged a manufacturer of
a sunburn lotion with misrepresentation in his advertising because adequate tests of the product's efficacy had not been
made before such claims were made in his advertising.
In these two areas of responsibility general investigations and advertising practices-15 new complaints were issued
and 10 more had been drafted during the year. Seventy-four cease and desist orders were obtained and 100 Assurances
of Voluntary Compliance were accepted. Three hundred and one investigations were closed. As of the end of the year,
22 adjudicative proceedings were in progress, 75 matters slated for issuance of complaints were near completion and
193 field investigations were under way. Settlement was imminent in 31 matters either by means of consent orders or
voluntary assurances.
One of the most interesting and important aspects of the Commission's work is that of providing scientific facts and
opinions concerning the composition and efficacy of foods, drugs, cosmetics, medical devices, economic poisons and
related commodities where questions of science have arisen in regard to advertising claims. This group of personnel,
trained in science disciplines, also assists in preparing for hearings and secures the services of expert scientific witnesses
as needed by staff attorneys.
Much of the advertising under investigation raised questions concerning the deceptive nature of efficacy claims made
for products when such claims were based on apparently fragmentary and inconclusive medical or scientific evidence.
Consequently, it was neces-

413-278 O - 71 - 3

sary to identify and locate medical specialists or other scientists who had first-hand knowledge of the therapeutic and
other properties of the various commodities whose advertising was under review or being challenged.
For example, in connection with the investigation of enzyme detergents the American Academy of Allergy was
contacted with the result that the study is a joint effort of the Federal Trade Commission, the Food and Drug
Administration, the Office of the Special Assistant to the President for Consumer Affairs, and the Presidents Office of
Science and Technology.
Similarly, in performing this function, liaison was maintained with such other agencies as the Food and Drug
Administration, Bureau of Radiological Health, National Clearinghouse for Smoking and Health, National Cancer
Institute, National Institute of Environmental Health Sciences, Department of Agriculture, Federal Committee on Pest
Control, and National Committee on Product Safety, the American Cancer Society, American Medical Association,
American Heart Association, American Public Health Association, The Arthritis Foundation, National Tuberculosis
Association, and the Coordinating Conference on Health Information.
During the year, a review of the 429 National Academy of Sciences/National Research Council panel reports on
nonprescription drugs for which New Drug Applications had been filed with the Food and Drug Administration was
completed and comments were submitted to that agency. In connection with this activity, Bureau personnel worked with
the Food and Drug Administration in formulating new patterns of labeling to be promulgated by FDA, which will be
applied to the advertising of these and similar products.
Other continuing projects involved mood advertising of analgesics, weight-reducing products and devices, Xradiation emission and other hazards involving television receivers and microwave ovens, chemical weapons, evaluation
of research data for mouthwashes, danger of sauna and steam baths, and toothpaste advertising. As part of the Xradiation emission project, a consumer information brochure "Color Television and the X-Ray Problem" was published.
It was well received by consumers and prompted letters asking especially about X-rays emitting from color TV sets.
The cigarette industry continued to be of interest to the Bureau


from the standpoints of both public health and size. The Commission's cigarette testing laboratory completed three
rounds of testing of all domestic varieties and provided the public with information as to their tar and nicotine yields.
Similarly, a trade regulation rule proceeding was started to require disclosure in advertising of the tar and nicotine content
of all brands and varieties of cigarette. Hearings were scheduled for early in fiscal year 1971.
In a related connection, public hearings were held on the first day of fiscal year 1970 on a proposed trade regulation
rule requiring a strong health warning in connection with cigarette advertising. The law prohibiting the Commission from
requiring such a warning had expired at the end of fiscal year 1969; however, the proceedings were suspended when the
Public Health Cigarette Smoking Act of 1969 was introduced. That act bars cigarette advertising over broadcast media
after January 1, 1971, and prohibits the Commission from requiring a health warning in cigarette advertising before July
1, 1971.
Automobile warranties were another specially handled matter having widespread interest and for which the Bureau
was responsible. The Commission's Automobile Warranty Report, which proposed an Automobile Quality Control Act
was issued in February 1970. Subsequently, several bills were introduced in the Congress which were designed to
improve quality controls and the performance standards obtaining in the automobile industry.
Another publication of great interest, the "National Consumer Protection Hearings," was issued during the year. It
contained the transcript of the oral presentations and identified the written submittal received at the Commission hearings
in the fiscal year 1969. The witnesses represented a wide spectrum, ranging from Cabinet officers and Members of the
Congress, to State officials and independent, small businessmen and individual consumers. Many stimulating ideas as
to the role of the Federal Trade Commission, State and local governments, private organizations and individuals in
protecting consumers were expressed.
Softwood lumber also continued as a special project. The proposed new standard (PS 20-70), prepared under the
aegis of the Department of Commerce, was reviewed and the Bureau maintained liaison with the Department and the
American Lumber Standards Committee regarding several of the provisions of the


standard and its implementation. Our interest focused on a proposed educational campaign by the industry to inform
consumers as to actual versus nominal lumber sizes, the relationship between size and moisture content and the means
used in determining and representing the stiffness values of softwood lumber.
An investigation of practices used in distributing so-called "free" vacation certificates was begun late in the fiscal
year. The recommendations based on this comprehensive investigation are geared toward a cooperative approach to
eliminate offensive trade practices and the use of litigation where appropriate. They will be forwarded to the
Commission in fiscal year 1971.
Similarly, a study regarding planned obsolescence was also started late in the year. Preliminary contacts were made
with industry, consumer and environmental preservation groups which led to a recommendation that a formal, extensive
investigation should be undertaken.
Yet another very important project-to identify data regarding products whose labeling and/or advertising should
disclose specific information as to safety, quality, durability, handling and the like (beyond that now required statutorily)was initiated. The objective is to devise a program by enlisting the cooperation and using the expertise of the business
community to maximize the use of informative disclosures in labeling and advertising to facilitate better informed
consumer choice. Fifty-two manufacturers of consumer electronic equipment, major home appliances and bedding, plus
a number of trade associations, retailers and consumers were contacted, as were officials administering the British
"Teltag" system, to elicit their ideas and recommendations.
During the year the administration of two relatively new statutes was assigned to the Bureau. The effective date of
the first statute the Truth-in-Lending Act-fell on the first day of the fiscal year. Procedures to reduce the cost of
enforcement and, at the same time, increase its effectiveness immediately were put into use. With more than 1 million
creditors subject to the act, such procedures were an administrative necessity. One such procedure was a method for correcting minor violations not of such substance as to require formal Commission action. Creditors were notified and
assisted in bringing their advertising as well as their disclosure statements into compliance.


Approximately 12,000 creditors provided informal assurances that violative practices would be discontinued;
however, by July 1970, the staff had recommended to the Commission that 21 complaints charging violation of the Truthin-Lending Act be issued. Most of these were in consent order negotiations at the end of the year.
While direct creditor education and enforcement activities occupied the major portion of the staff's time, particularly
the answering of some 8,000 requests for guidance, a series of Consumer Credit Policy Statements to clarify to creditors
and consumers the position of the Commission concerning certain practices related to the Truth-in-Lending Act and
consumer credit were publicized. These dealt with such matters as "Easy Credit," "The Shrinking Billing Period," and
the "Previous Balance Method."
Regulatory authorities in each of the States were contacted to set up a cooperative program for enforcement, and 12
States entered into liaison agreements providing that state examiners will report violations of the act and conversely
complaints received by the Commission will be forwarded to the State agency.
To increase the capability of the field offices, the Commission created a new nonlegal professional position, that of
Consumer Protection Specialist, to conduct on-the-spot investigations in order to provide mobility and at least the
possibility of immediate relief to those most in need of the Commission's assistance. The first of these Consumer
Protection Specialists was employed during the last quarter of fiscal 1970.
With regard to the other statute-the Fair Packaging and Labeling Act-full implementation began in the early part of
the fiscal year with the Commission's order making the mandatory regulations effective on September 10, 1969, after
three law suits challenging the Commission's regulations under the act were settled. By January 1, 1970, a nationwide
survey of the marketplace revealed there was 62 percent overall compliance of the packages on retail shelves even though
a "grace" period for disposal of noncomplying packaging and labeling was provided for in the act.
By the close of the fiscal year more than 5,000 packages of consumer commodities subject to the Commission's
jurisdiction had been examined and notification of noncompliance had been given to 1,385 business establishments
responsible for 1,864 different pack-


ages. Of particular interest is the fact that as a result of the Commission's enforcement activities, manufacturers of soap
agreed to include the net weight on packaged or labeled soap. A second total compliance survey was completed on July
1, 1970. The results will be tabulated early in fiscal year 1971.
In addition, the Commission began implementation of the discretionary section of the act by publishing proposals
for regulation of "cents-off" promotions. Concurrently, research and studies were started regarding economy-size
representations, coupon practices, slack-fill, ingredients listing and characterization of sizes.
In the area of consumer education, which will be given increased attention in the future by the Commission, the fiscal
year was one of experimentation and planning to determine what additional role the FTC should play.
As a first step, the Commission authorized a series of presentations at schools in the District of Columbia area by
two staff attorneys to develop an effective model or curriculum guide for communicating information on deceptive
practices, advertising, credit, etc. in the classroom, at the junior and high school levels. Simultaneously, workshops were
held to develop another model for briefing teachers and for devising instructional materials teachers could use in the
It is also clear that such educational efforts should not be limited to traditional school systems. The poor and the
elderly are not to be found in the schools. They are in the community and in order to reach them, specialized and
innovative educational approaches must be considered. For example, "spot" TV announcements, flyers or notices with
retirement or subsistence checks and other direct government-to-individual contacts may be an effective means to this
Under the reorganization effective July 1, 1970, the Commission's educational activities were centralized in theDivision of Consumer Education in the Bureau of Consumer Protection. This division will be responsible for educational programs, such as those mentioned above, to foster and enhance consumer competence. In addition, the
division will be responsible for the operation of Consumer Protection Coordinating Committees in a number of large
trade areas and for the creation of Consumer Advisory Boards in major cities in which the Commission has field offices.
The commit-


tees will be made up of Federal, State and local enforcement officials, consumer organizations and community action
representatives and will, through cooperative efforts, work toward achieving a more effective surveillance of the
marketplace by public agencies. The boards represent business, consumer and community groups and are set up to assist
the Commission.
The Bureau of Deceptive Practices was also responsible for obtaining and maintaining compliance with the
approximately 7,000 orders to cease and desist from false and deceptive trade practices under sections 5 and 12 of the
Federal Trade Commission Act. The investigations to insure this compliance fall into three general Categories: (1)
Penalty, (2) compliance and (3) spot check. A penalty investigation involves the gathering of probative evidence of
violations of an order in a form suitable for use in a penalty proceeding. A compliance investigation, on the other hand,
is conducted in order to obtain sufficient information on which to base a determination of compliance or noncompliance
with an order. A spot check investigation is generally used merely to locate a respondent, to obtain specific
documentation, or to resolve a similar question of limited scope.
When the penalty investigation discloses serious violation of an order, a civil complaint and supporting trial
memorandum are certified by the Commission to the Attorney General for the recovery of money penalties. Over
$73,000 was recovered during fiscal year 1970. In addition, two court injunctions requiring future compliance with
Commission orders were obtained.
The following are illustrative of penalty cases begun during the fiscal year:
D. 8547, J.B. Williams Co., Inc., et al.
Misrepresentation of a vitamin-mineral preparation: $1,000,000 in penalties sought.
D. 8720, Angus Freezer Meats, Inc. et al.
Misrepresentation of savings in the purchase of meat for storing in home freezers: $80,000 in penalties sought.
D. 8138, Universal Training Service, et al.
Misrepresentation of a correspondence course designed to train purchasers for civil service positions: $90,000 in
penalties sought.
D. 8169, Civil Preparation Service, et al.
Misrepresentation of a correspondence course intended to prepare pur-


chasers for civil service positions. Judgment in the amount of $10,000 was obtained.
D. C-716, Sav-Cote Chemical Laboratories, Inc., et al.
False and deceptive representations made in connection with the sale of paint products. Judgment in the amount of
$5,500 and a permanent injunction commanding obedience to the Commission's order was obtained.
D. C-620, Better Rhinestone Jewelry Corp., et al.
Misrepresentations made in connection with the interstate sale of jewelry. Judgment in the amount of $3,000 was
D. 7292, Lifetime Cutlery Corp., et al.
Misrepresentations in connection with the interstate sale of cutlery. Judgment in the amount of $20,000 was
Toward the end of fiscal year 1970, a reorganization of the Bureau began and was geared to take effect on the first
day of the fiscal year 1971. Under the plan, all of the Commission's consumer protection functions related to the
prevention of consumer deception and fraud would be placed in a new Bureau of Consumer Protection.


Chapter III

The competitive structure of the American economy becomes more complex each year, with changes which the
business community initiates through its imagination, technical improvements, production and service. These lead to
profitable and burgeoning American business. But, American business' investment and expertise must function within
our free enterprise system under the antitrust laws. It is the basic responsibility of the Commission's Bureau of Restraint
of Trade to administer and enforce the antitrust laws, which include section 5 of the FTC Act and sections 2, 3, 7 and
8 of the Clayton Act.
During fiscal year 1970, a total of 1,626 letters of complaint, involving restraints of trade, were received from the
business community and the public.
A total of 1,647 were disposed of (including 436 on hand at the beginning of the fiscal year) ; at the end of the fiscal
year, only 416 were pending. The complaints over which the Commission had jurisdiction and which had merit and a
basis for relief in the public interest, were entered for investigation. Those matters, together with investigations generated
by the Commission, totaled 180. In the fiscal year, 402 investigations were completed. At the end of the fiscal year, 424
investigations were pending. The Commission approved 18 formal complaints. It issued 24 formal complaints and 18
orders to cease and desist, 12 of which were consent orders. It approved disposition of 34 cases on Assurances of
Voluntary Compliance with the law.
Investigations and proceeding involving restraints of trade under the Robinson-Patman Act are reflected in the
following summary of casework:


Informal cases:
Initiated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Disposed of during year (exclusive of matters disposed of by
acceptance of Assurances of Voluntary Compliance) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178
Disposed of by Assurances of Voluntary Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Pending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Compliance matters (apparel):
Compliance reports forwarded for acceptance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Compliance reports rejected . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Compliance investigations open, June 30, 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Formal cases:
Complaints issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Contested orders issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Consent orders issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Cases pending in litigation June 30, 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
A review of major cases decided or pending during fiscal year 1970 follows:
In Associated Pest Control Services, Inc., et al. (C-1638), the agreed-upon complaint charged an association of about
40 pest control organizations and one member corporation individually and as a representative of every member
organization of the association with violation of section 2(f) of the amended Clayton Act. Under the order, respondents
are to cease and desist from inducing and receiving or receiving lower net prices from suppliers than those available to
other purchasers where the association or any member competes either with the purchaser paying the higher price, or with
any customer of such purchaser. The "class action" effect of the consent order in this matter marks it as an unusual order
as the Commission rarely issued orders which ran against parties not specifically named.
In Art Metal-Knoll Corp. (C-1643), the Commission issued a broad consent order, under the terms of which the
respondent, charged in the complaint with price discrimination violative of section 2(a) of the amended Clayton Act by
selling furniture to different customers at varying discounts from list prices, agreed to cease and desist from
discriminating in price in violation of the statute.
In Jos. Schlitz Brewing Co. (C-1665), the Commission issued a consent cease and desist order tailored to the
practices specifically alleged in the complaint. Under the terms of the agreed-upon see-


tion 2(a) order, Schlitz is to cease and desist from discriminating in the price of beer to any retailer within the primary
plant area of any of its breweries when it knows or should know that such lower discriminatory price is lower than the
price at which the retailer may purchase similarly packaged beer from any other regional or national brewer having, an
annual volume substantially smaller than that of Schlitz.
The consent cease and desist order issued by the Commission in Arden-Mayfair, Inc., et al. (C-1748), forbids a
supermarket chain and a food broker from engaging in activities violative of section 2(c). of the amended Clayton Act.
The brokerage company named in the order, its president (individually and as an officer), and all agents, representatives
and employees of the brokerage company are forbidden by the order to accept any compensation or allowance from
sellers in connection with the purchase of grocery products for the brokerage company's account, or for purchases made
where the brokerage company is acting for, on behalf of, or under the direct or indirect control of any buyer.
In the matter of Beatrice Foods Co. and the Kroger Co., Inc. (D. 8663), Beatrice, the third largest dairy company
in the country, was charged with violating section 2 (a) of the amended Clayton Act by selling fluid milk and other dairy
products to Kroger and certain other customers at lower prices than those it charged other customers for products of like
grade and quality; Kroger was charged with violating section 2(f) of the act by knowingly inducing and receiving such
discriminatory prices.
As to Beatrice, the Commission affirmed the dismissal of the complaint. As to Kroger, the Commission reversed
the examiner and issued a cease and desist order proscribing the knowing inducement or receipt from any seller of fluid
milk and other dairy products of a net price which Kroger knows or should know is below the net price at which that
seller sells products of like grade and quality to other customers when Kroger competes either with the purchaser paying
the higher price or with a customer of such purchaser. The main thrust of the Commission's opinion was that, in the
negotiations with Kroger, Beatrice in good faith had made every reasonable inquiry which could be expected of it in its
attempts to determine the exact bids which Kroger had received from competing dairy companies. Kroger, on the other
hand, knowing


the market structure generally, had consistently played one dairy company against another, leading Beatrice (as well as
others) to false conclusions as to the bids of competition. Despite the fact that Beatrice in fact discriminated in favor
of Kroger, the good-faith efforts of Beatrice to prevent that occurrence were sufficient to cause the charge to be
dismissed. Kroger having actively induced the discriminatory prices, could not avail itself of the defense of the dismissal
as to Beatrice, and the Commission's order issued against it. The matter is presently on appeal before the U.S. Court of
Appeals for the Sixth Circuit.
In Colonial Stores Inc. (D. 8768), the Commission found that this major regional food chain had knowingly induced
and received discriminatory payments and allowances from suppliers in consideration of services and facilities furnished
by Colonial in connection with the sale of products of those suppliers during certain special promotions Colonial had
originated. Colonial, the Commission found, knew or should have known that such payments or allowances were not
made available on proportionally equal terms to those other customers of the suppliers who competed with Colonial in
the resale of the suppliers' products.
Cases pending at various stages in the litigative process are as follows:
The Borden Co., (D. 8809), where the complaint alleges that this second-largest manufacturer of ice cream has
violated section 2(a) of the amended Clayton Act by discriminating in price in its sale of ice cream and other frozen
dessert products to the Kroger Co., Inc.
United Fruit Co., et al., (D. 8795), where the Commission has charged United Fruit with violating section 2(a) of
the amended Clayton Act by selling bananas to Harbor Banana Distributors, Inc. (another named respondent) at prices
lower than those charged other wholesalers, to the detriment of those competing wholesalers. United Fruit is also
charged with having violated section 5 of the Federal Trade Commission Act by aiding and abetting Harbor Banana's
attempts to establish a monopoly in the wholesale handling and selling of bananas. The complaint also charges Harbor
with having violated section 5 of the act by its attempts to monopolize, as well as with violations of sections 2(f) and 7
of the amended Clayton Act.


Connell Rice & Sugar Co., Inc., Foremost-McKesson, Inc., and Standard Brands Inc. (D. 8736), in which the
unresolved portion of the complaint charges Standard Brands with violation of sections 2 (a) and 2(c) of the Clayton Act,
as amended, and section 5 of the Federal Trade Commission Act. Specifically, Standard Brands is charged with price
discrimination, the payment of illegal brokerage and anticompetitive conspiracy in connection with the sale of corn
products, including corn syrup and sweeteners.
Practices involving general trade restraints violative of section 5 of the FTC Act resulted in the initiation of 40
investigations in 17 industries involving 9 different charges.
Following is a summary of general trade restraint casework in fiscal 1970:
Informal cases:
Initiated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
Disposed of during year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136
Pending June 30, 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
Formal cases:
Complaints issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Contested orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . --Consent orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Cases pending litigation June 30, 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

In dealing with general trade restraint violations in their incipiency, 211 matters were inquired into under the small
business procedure. During the fiscal year, 125 matters were closed, 34 of which were satisfactorily resolved.
Important and substantial investigations in the general trade restraint area were undertaken involving the franchising
business and the activities of certain food retailers and food producers. Under section 6(b) of the FTC Act (a procedure
providing for filing of compulsory special reports), about 50 leading franchisers were ordered to file special reports to
determine whether illegal practices were prevalent in the various industries covered in the investigation. An investigation
of food retailing in the Washington, D.C. area, and alleged monopolization of food retailing in the area was initiated,
involving Safeway, Giant Food and A & P. In the food production area, an investigation into the alleged oligopolistic
structure of the cereal industry was announced by the FTC during the fiscal year.


Three cases involving general trade restraints were acted on by the circuit courts.
In Lenox, Inc. (D. 8718) the complaint charged Lenox with maintaining an unlawful resale price maintenance scheme
in connection with the sale and distribution of its china. The Commission found that the allegations of the complaint
were supported by the evidence of record, and issued an order which prevents Lenox from establishing and maintaining
resale prices by prohibiting Lenox from obtaining express or implied resale price maintenance agreements with dealers,
suggesting resale prices for a period of 3 years, imposing customer restrictions on dealers, and refusing to sell to dealers
who failed to maintain the established prices or who sold to other dealers for resale. The order also prohibited fair trading for a period of time. The Second Circuit Court of Appeals upheld all of the order provisions except the fair trade
In another Division matter, Columbia Broadcasting System v. Federal Trade Commission. (D. 8512), decided by
the Court of Appeals for the Seventh Circuit on June 26, 1969, the court, while remanding for additional data, sustained
the Commission's findings that CBS had restrained trade in and attempted to monopolize the $100 million "club" segment
of the national phonograph record industry.
A case of considerable importance was reargued on June 8, 1970, before the Fourth Circuit Court of Appeals. This
case involved efforts to restrain trade in trading stamps received by the consuming public. Sperry & Hutchinson Co. (D.
The Commission's enforcement effort under the Celler-Kefauver Anti-Merger Act is directed toward those areas
where the preservation of competition promises to have the broadest effect.
Prompt use of both voluntary and compulsory investigational procedures enabled the Commission to weigh the
probable anticompetitive effects of proposed mergers, while at the same time affording businessmen contemplating
mergers an opportunity to evaluate the probable legal consequences of proposed actions. During the year, four mergers
were called off after the initiation of an expeditious Commission investigation.
Following is a summary of investigations and casework in the merger area during fiscal 1970:


Informal cases:
Initiated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Disposed of during year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Pending June 30, 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
Formal Cases:
Complaints issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Contested orders issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Consent orders issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Modification of order denied . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Cases pending litigation June 30, 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
The Commission's four enforcement merger policy statements (grocery products manufacturing, food distribution,
cement, and textile mill products industries) contribute substantially to the effectiveness of the merger enforcement
program. The issuance of section 6(b) orders requiring all cement manufacturers to give 60 days advance notice of any
acquisitions of ready-mixed concrete producers, and similar orders to the food distribution industry requiring advance
notification of any mergers or acquisitions by any food retailer and wholesaler with annual sales in excess of $100 million
has substantially slowed merger activities in these industries and also resulted in several investigations and litigated
In May 1969, the Commission inaugurated a premerger notification program designed to secure special reports from
large corporations entering into contracts, agreements or understandings to merge or acquire the assets of another
corporation with assets of $10 million or more. During fiscal 1970 this program was in full operation and enabled the
Commission to institute prompt investigations and take immediate action in those instances where a statutory violation
was indicated. As of June 30, 1970, a total of 140 corporations with assets in excess of $250 million forwarded special
reports covering 211 acquisitions of corporations with assets in excess of $10 million.
The past fiscal year evidenced a marked increase in the compliance activities of the Bureau's Compliance Division
affecting divestitures and requests to make acquisitions by firms under order. These orders, most of which have legal
origin in section 7 of the Clayton Act, as amended, required divestitures in many instances. Many of these orders also
contained prohibitions against future acquisitions for a designated period of time without prior Commission approval.


This Division handled hundreds of matters affecting compliance with Commission orders. These included, for
example, the achievement of divestiture of approximately 40 plants or facilities in 10 cases where respondent companies
were required to make divestitures as a result of orders designed to alleviate undue concentration in industries such as
milk, chain grocery stores, baking, cement, corrugated paper, vending routes and petrochemical.
Some 53 active antimerger orders have required and will continue to require constant compliance surveillance and
enforcement, since they prohibit acquisition without prior Commission approval in -a variety of industries. For example,
21 of these orders will remain effective at least into the 1980's.
In the Robinson-Patman Act area, compliance was achieved with final orders proscribing price and other forms of
discrimination in product lines, among others, as food, furniture, automotive parts, dairy and carpets.
Compliance achievements affecting orders, issued pursuant to the provisions of section 5 of the Federal Trade
Commission Act, were accomplished in industries as scrap steel, dental supplies, grocery stores, food products and
sporting goods.
During the past fiscal year, three restraint of trade civil penalty cases were certified by the Commission to the
Attorney General.
As of the end of fiscal 1970 active cases in this Division included the following:
Clayton Act, as amended:
Section 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Other sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Section 5 Federal Trade Commission Act . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
--Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
--Cases disposed of during fiscal 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
During fiscal 1970, the Division of Accounting furnished accounting services in connection with 17 price
discrimination cases, 10 antimerger cases and 32 cases involving charges of unfair methods of competition and deceptive
practices. The Division also furnished accounting services in connection with the conglomerate merger studies by the
Bureau of Economics.


The computation of rates of return showing the profitableness of industrial companies in selected manufacturing
industries for the calendar year 1968 was completed and published, and preparation for the Rates of Return Report for
the year 1969 was initiated. Financial data contained in this report are used by other Government agencies, economists,
universities and by private industry in studies of various companies and industries.
During the fiscal year, the Commission, under provisions of the Packers and Stockyards Act, as amended September
2, 1958 (7 U.S.C. 226, 227), continued its liaison with the U.S. Department of Agriculture. During the year, the
Commission notified the Department that the Commission intended to conduct investigations of certain practices in two
separate matters; the Department notified the Commission in one separate matter.

413-278 O - 71 - 5

Chapter IV

More than in any year since the establishment of the procedure, the Commission sought to use trade regulation rules
to augment the industry guidance function, while dealing swiftly and decisively with important problem areas. Two new
rules were adopted, while staff work and public hearings went forward in connection with a number of proceedings
conducted in connection with proposed rules.
The Trade Regulation Rule for Games of Chance in the Food and Gasoline Industries was issued by the Commission
to be effective in October 1969. In essence, the rule prohibits users, promoters or manufacturers of games from directly
or indirectly misrepresenting the chances of winning a prize by those who participate. The rule also provides for specific
disclosures to be made in advertising, details a formula for the mixing and distribution of game pieces, and prohibits
promotion and sale of any game in which winning pieces or prizes are predetermined or preidentified by methods other
than random distribution to the participating public. Other provisions of the rule require disclosure to the Commission
and the general public of such information as a list of names and addresses of winners together with the amount or value
of the prize won by each and a disclosure of the total number of game pieces distributed. Finally, the rule sets forth a
formula to enable users, promoters and manufacturers of games to determine the length of time which must elapse
between the conclusion of one game and the commencement of another, new game.
The Trade Regulation Rule on the Unsolicited Mailing of Credit Cards was adopted and made effective in May 1970.
The rule very plainly states that it is a violation of section 5 of the Federal Trade Commission Act to mail credit cards
on an unsolicited basis, i.e. without the prior expressed request or expressed consent to the mailing by the recipient.


In its report announcing issuance of the rule, the Commission advised that it had excluded banks, common carriers
and air carriers which in their operations are not subject to the jurisdiction of the Federal Trade Commission. The
Commission further advised, however, that to the extent that firms falling within these categories issue credit cards for
use in connection with the sale of merchandise or services or for other purposes outside their principal function in
commerce, the Commission considers that they are within its jurisdiction and will deal with violations on a case-by-case
basis, not in reliance upon the rule but in accordance with Commission procedures under the Federal Trade Commission
At the close of the year, staff work had been completed on two other proceedings and proposed rules had been made
public. The first is a rule dealing with Incandescent Light Bulbs and will declare it to be an unfair and deceptive act or
practice to fail to disclose on light bulb containers or on the lamps themselves the electrical power consumed, the actual
light output and the average laboratory life of the bulb.
The second proposed rule, involving the Posting of Research Octane Ratings on Gasoline Dispensing Pumps, seeks
to overcome consumer deception by providing consumers a criterion to which they can relate the gasoline in a given
pump with the engine requirements of their automobiles. The proposed rule, accordingly, provides for clear and
conspicuous disclosures of octane ratings to be placed on all gasoline pumps in a permanent manner.
Five other proceedings, for which public hearings were either conducted or scheduled, received considerable staff
attention during the year.
In the first, the Commission itself conducted a 2-day public hearing looking into problems of Automobile Price
Advertising, especially those involving redesignation of equipment and accessories from "standard" to "optional," claims
of savings based upon prices charged for previous year models advertised as being "comparably equipped," and
announcing pricing actions in such a manner as to conceal actual price increases and preticketing automobiles with prices
which exceed those at which they normally are sold. Upon completion of an analysis of the public record, the staff submitted its report together with recommendations based upon the information developed during the bearing.


In another, public hearings were scheduled in connection with the proposed Rule Relating to the Use of Negative
Option Plans by Sellers, which plans require consumers to inform sellers they do not wish to receive the product offered.
If adopted by the Commission in its proposed form, the rule would prohibit the use of negative option plans entirely in
connection with the sale in commerce of goods and merchandise.
In the third, a proposed rule concerning Unordered Merchandise was scheduled for public hearing early in the new
fiscal year. As released by the Commission, the rule provides that, with clearly stated exceptions, the shipment of
unordered merchandise constitutes an unfair method of competition and an unfair trade practice in violation of section
5 of the Federal Trade Commission Act. The proposal further provides that merchandise shipped in violation of the rule
may be treated as a gift by the recipient without obligation whatsoever to the sender.
In the fourth matter, 4 days of public bearings were conducted by the staff in connection with the proposed Rule
Relating to Retail Food Store Advertising and Marketing Practices. The proposal seeks to prevent the advertising of food
and grocery "specials" in such manner as to indicate to consumers that they are available in all stores in a grocery chain,
when in fact they may be available only in selected stores, and unavailable in others, particularly those located in lowincome areas. Likewise, the proposal, if adopted by the Commission, would require that advertised items be conspicuously and readily available to consumers at or below the advertised prices.
Lastly, 6 days of public hearings were conducted by the staff in connection with the proposed Rule Relating to Care
Labeling of Textile Products. The proposal in this proceeding seeks to require disclosure on labels of instructions for
laundering and cleaning. Additionally, other information related to the proper care and normal use of textile products
would be set forth in order to avoid impairment of their utility or appearance. The proceeding was initiated because of
the vast array of new fibers, fabrics and finishes currently available and the inability of the consuming public either to
identify the composition of a particular textile or to determine with certainty what care procedures or techniques to use
which will


insure that the utility and appearance of the product will not be impaired.
In connection with its guides program, the Commission authorized an industry-wide investigation to look into three
separate practices allegedly being engaged in by publishers of law books. In announcing the investigation, the
Commission noted that the alleged practices may be contrary to provisions of the Trade Practice Rules for the
Subscription and Mail Order Book Publishing Industry and that if a determination was made that industry members were
in violation of law, the Commission would take action to stop the practices either on an individual basis or under an
industry-wide proceeding, or both.
The staff completed work and transmitted to the Commission for consideration proposed Guides for Residential
Siding and Related Products. The proposed guides, when and if released by the Commission, will be concerned
exclusively with guarantee and warranty problems in the industry. In a related line of commerce a public hearing was
held to receive industry and consumer comment on the proposed Guides for the Decorative Wall Paneling Industry which
are designed to eliminate deceptive practices, especially as they relate to the misrepresentation of the material content
of industry products.
Also, a public hearing was conducted to receive comment from all interested parties on the proposed Guides for the
Feather and Down Industry, dealing primarily with questions of down tolerance in industry products.
Final Guides for Labeling, Advertising and Sale of Wigs and Other Hairpieces were adopted by the Commission.
These are intended to provide industry members with sound advice aimed at assisting them in their efforts to eliminate
consumer deception, primarily through failure to disclose material facts concerning their products. The staff also
completed work on a revision of guide 10 of the Guides for the Watch Industry, dealing with the subject of disclosures
and representations of the country of origin of watch movements, and transmitted its report and proposals to the Commission for consideration.
Additionally, the Commission authorized the release of proposed Guides for the Household Furniture Industry, to
replace the existing trade practice rules for the industry. A public record contain-


ing the views, suggestions and objections of interested parties was developed, the record was analyzed by the staff and
a final report with recommendations was prepared. The Commission thereafter directed that the staff should conduct
a public hearing on guides 5 and 12 dealing with problems involving the disclosure of constituent fibers making up the
fabric used in the outer coverings of furniture and matters involving guarantees and warranties of industry products.
Also, a proposed Guide Concerning Use of the Word "Free" and Similar Representations was forwarded to the
Commission together with recommendations concerning adoption of the proposal in final form.
As part of the Commission's consumer education program, a consumer bulletin, "Advice for Persons who are
Considering An Investment In A Franchise Business," was prepared and issued to the public. By providing this type of
educational material to consumers, they will be able to acquaint themselves with the pitfalls which may be encountered
when considering possible investment in a franchise.
The Commission also issued an information statement on the subject of Up-Dating of the Model Years of Motor
Vehicles, revealing the findings of its limited investigation on the subject and suggesting to consumers steps which should
be taken to ascertain whether vehicles had been the subject of model year redesignation. The Commission also pointed
out that it found no evidence that domestic manufacturers had redesignated automobiles produced in the United States.
During the year, 1,133 separate interpretive staff level opinions concerning the meaning and application of rule and
guide provisions to particular business practices were given. This figure represented an increase of 252 over the previous
year and marked the second year in a row wherein these figures showed- a substantial increase.
The advisory opinion procedure, however, did not experience growth similar to the increases in staff level
interpretations. Instead, requests for formal opinions declined from the 174 received in fiscal year 1969. In all, the staff
processed and transmitted to the Commission 124 matters in fiscal year 1970. Of this number, the Commission rendered
114 opinions.

413-278 O - 71 - 6

The advisory opinions rendered, as has been the case for many years, covered virtually the entire spectrum of
Commission administered law. They varied from tripartite promotional assistance plans falling under section 2 of the
amended Clayton Act, to franchising programs under section 5 of the FTC Act, to questions of the appropriate disclosure
of the foreign origin of goods and materials imported into the United States, the applicability of flammability standards
under the Flammable Fabrics Act, to merger questions, the advertising of drugs, packaging problems covered by the Fair
Packaging and Labeling Act, and many others.
While the various opinions were of obvious assistance to those applying for them, thus permitting the applicants to
abide by the law, the entire industry guidance function was further enhanced because of the continued publication of
advisory opinion digests designed for the use and assistance of businessmen generally.
In addition, the Commission continued dissemination of the compilation of advisory opinion digests which were
incorporated into one volume covering the period from the inception of the procedure through the close of calendar year
Two hundred and fourteen Assurances of Voluntary Compliance were negotiated by the staff and accepted by the
Commission during the year, as compared to 236 such assurances obtained during the previous year.


Chapter V

The Commission's Bureau of Textiles and Furs is responsible for protecting American consumers from dangerously
flammable fabrics and wearing apparel through its enforcement of the Flammable Fabrics Act. The Bureau also is
responsible for enforcement of the Wool Products Labeling Act, Textile Fiber Products Identification Act and the Fur
Products Labeling Act to keep misbranded textiles and furs out of the marketplace and to have noncomplying products
removed from it.
Investigators make inspections of mills and the places of business of manufacturers, wholesalers, importers and
retailers. More than 14,000 inspections under the four acts were made during the fiscal year, 4,776 of which were- under
the Flammable Fabrics Act. This inspection work of the Bureau turned up approximately 3,000,000 misbranded textile
and wool products valued at approximately $40,000,000. Minor deficiencies were corrected by correspondence with
industry. Major deficiencies were corrected by formal action of the Commission, including issuance of complaints.
In all, the Bureau initiated some 240 formal investigations, which were added to 260 investigations carried over from
the previous year, making a total of 500 handled during the year. Also during the fiscal year 1970, the Bureau disposed
of 209 formal investigations, 139 with Commission orders, 20 with Assurances of Voluntary Compliance, and 50 for
other reasons.
Of the initiated cases, 156 were brought under the Flammable Fabrics Act and involved fabrics, dresses, baby shirts,
sweat shirts, face masks, headbands and leis. The increase in cases under the act was brought about by the discovery
of several dangerously flammable imported fabrics which had been made into children's and ladies' dresses and bridal
veils, together with a survey of some 100 hospitals which were using nonwoven disposable products. This survey
disclosed quantities of nurses' and surgical caps, face masks


and infants' shirts which failed the flammability test. All of the unsold flammable goods were removed at once from the
channels of commerce through the efforts of the Bureau, and the general public was alerted to the hazards by means of
news releases.
The Commission has also undertaken a new enforcement procedure for flammable fabrics matters. The accent is
on prompt information to the consumer. News releases are issued within 24 hours after testing indicates that a fabric has
failed to conform to the applicable standards of flammability. The releases are designed to protect the consumer by
providing immediate information of possible dangers. Therefore, releases are sent not only to the known persons who
may be affected by the fabric but to approximately 3,500 newspapers throughout the country. Fire marshals in all 50
States also receive the releases. The fire marshals have been of tremendous assistance in obtaining local publicity
concerning flammable fabrics and in aiding in the removal of such products.
Concurrently, contact is made with the persons responsible to effect prompt removal of dangerous products, fabrics
or materials from the marketplace.
The Compliance Section of the Bureau opened fiscal year 1970 with 148 pending matters. During the year, 139 new
cases and 14 reinvestigations were initiated and added to its docket, making a total of 301 cases handled. Satisfactory
compliance was obtained in 176 matters, leaving 125 matters on hand at the close of the year.
Additionally, five fur and flammable cases were certified by the Commission to the Department of Justice for civil
penalty actions, and one case asking for $65,000 in civil penalties was filed in the U.S. District Court for the District of
Iowa. Two civil penalty cases previously referred to the Department Of Justice were settled. One was a case under the
Wool Act for $4,000. The other was under the Flammable Fabrics Act and the Textile Act which was settled for $2,000
together with a permanent injunction.
Personnel of the Bureau's laboratory for testing textiles, fur and flammability increased from two to four technicians
during the fiscal year, and additional equipment was installed to handle the mounting volume of work. The laboratory
made 118 tests under the Wool Act, 79 tests under the Fur Act, 140 tests under the Textile Act and 2,042 tests under the
Flammable Fabrics Act, for a total of 2,379 tests. Additionally, amendments were made to the regula-


tions under the Textile Fiber Products Identification Act and the Fur Products Labeling Act to specify appropriate
methods of designating newly developed textile fibers and metallically treated furs.
Near the close of the fiscal year, the Commission asked the Congress to change the Flammable Fabrics Act to require
premarketing testing, to eliminate willfulness as an element of the criminal offense now provided for in the act and to
eliminate the requirement for prior issuance of a cease and desist order before a civil penalty is sought for a violation.
Under the Commission reorganization of July 1, 1970, the Bureau's investigators will be assigned to and controlled
by the respective field offices to which they are assigned. The compliance staff was transferred to the Division of
Compliance in the Bureau of Consumer Protection where the compliance work will now be handled. The remaining units
will become the Division of Textiles and Furs, Bureau of Consumer Protection.


Chapter VI


Some of the Commission's most important instruments of consumer protection and anti-monopoly action are the
economic reporting of facts coupled with well-reasoned economic analysis. It is not enough for the Commission to
simply put out the fires of illegality. As the legislative history of the Federal Trade Commission clearly establishes, it
was the congressional intent that the economic fact finding and reporting functions of the Commission should be used
as one of the principal means of curbing monopoly power. Important work in the area of economic studies and evidence
during the fiscal year are set forth in this chapter.
Economic Studies and Reports
During the year the Commission issued its annual reports on Current Trends in Merger Activity, 1969, and on Larger
Mergers in Manufacturing and Mining, 1958-69. These reports indicate a record-breaking total of mergers for 1969:
4,550 firms disappeared through acquisition, 16 percent more than the total for 1968. (See table 1.) Acquisitions by
manufacturing companies continued to represent the largest single segment of the total, accounting for about 57 percent
of all acquisitions recorded. Merger activity, however, grew more rapidly in other sectors of the economy. The most
spectacular growth occurred in services. In 1969, more than 1,000 acquisitions were recorded in this sector, up 48
percent from the preceding year and more than triple the rate for 1967. As merger activity attained the record levels of
recent years, its impact spread to embrace all major sectors of the economy.
The pattern of mergers within manufacturing and mining was similar to previous years. Most manufacturing and
mining firms were acquired by other manufacturers, and the greatest number of acquisitions were made by firms
classified in the electrical and nonelectrical machinery, chemical, and food industries. The trend to-


TABLE 1. - Number of mergers and acquisitions recorded, by industry
of acquiring company, 1960-69



ward a greater degree of variety in mergers accelerated last year. Of all acquisitions of manufacturing and mining
companies in 1969, 19 percent were made by firms in other economic sectors. The corresponding figures for earlier
years were 16 percent in 1968, 12 percent in 1967, and only 8 percent in 1960.
During the year, the Bureau completed and published Economic Report on Corporate Mergers, a comprehensive
study of conglomerate mergers. The report includes an analysis of various aspects of the current merger movement, its
general causes and motivations, its dimensions and structural characteristics, and its impact on competition and the
centralization of economic power. It also describes the effect of the merger movement on the geographic centralization
of corporate control. The report makes recommendations regarding future merger enforcement policy, suggests certain
administrative and legislative steps designed to reduce financial and tax incentives for merger, recommends legislation
to strengthen the rules against interlocking directorates and makes recommendations for improvement of public corporate
In unprecedented fashion, the current merger movement has centralized and consolidated corporate control and
decision-making among a relatively few vast companies. By the end of 1968, the 200 largest industrial corporations
controlled over 60 percent of the total assets held by all manufacturing corporations. (See fig. 1.) The share of
manufacturing assets held by the 100 largest corporations in 1968 was greater than the share of manufacturing assets held
by the 200 largest corporations in 1950, the year Congress enacted the Celler-Kefauver amendment to section 7 of the
Clayton Act. The 200 largest manufacturing corporations in 1968 controlled a share of assets equal to that held by the
1,000 largest in 1941.
The current merger movement has played a key role in this process of centralization. The report, which deals
primarily with developments in the industrial sector, indicates that since World War II, practically all of the increases
in the share of industrial assets held by the 200 largest corporations were directly attributable to mergers. Indeed, without
merger activity on the part of the largest corporations, aggregate concentration might well have declined during the past
decade. Merger activity has registered progressive increases since the early 1950's and has reached record levels in the


Figure 1


1960's. Acquired manufacturing and mining assets averaged about 85 billion annually during 1965 and 1966, rose to
$10 billion in 1967, and to $15 billion in 1968. (See fig. 2.) Early in 1969 acquisitions reached an annual rate of over
$20 billion. Although merger activity declined in the second and third quarters of 1969, for the first 9 months of the year
the rate of acquisitions was nearly 6 percent above that of the corresponding period of 1968.
These developments in manufacturing are part of a broader picture of concentration and centralization in the
American economy. Firms engaged in retail distribution, insurance, broadcasting, newspapers, and the utilities have also
been caught up in this movement. Many railroads have not only merged with one another in recent years, but have
increasingly created holding companies as vehicles for expanding into manufacturing and other sectors of the economy.
Banks have created one-bank holding corporations for the purpose of enlarging the scope of their operations beyond their
traditional areas of activity. Large petroleum companies have not only consummated a long series of mergers within
various branches of


Figure 2
Number and Total Assets of Manufacturing and Mining Firms Acquired, 1948-1968


the energy industries, but, through additional mergers, have become widely diversified conglomerates.
The current merger movement, as this study reveals, had done more than merely increase the concentration of
industrial assets in a relatively few multi-market corporations. There is evidence of important and increasing connecting
links between this growing centralization of industrial resources in a few hundred vast corporations and the performance
of competition in particular markets.
The report further indicates the following:
(1) There are numerous special reasons why many business managers prefer to grow by merger rather than by
internal growth. While not all of the motives for merger are entirely clear, the balance of evidence so far available lends
little support to the view that the current merger movement reflects, in substantial measure, efforts to exploit
opportunities to improve efficiency in resource allocation. On the contrary, there are abundant indications that certain
institutional arrangements involving tax and accounting methods, aided by speculative developments in the stock market,
have played a major role in fueling the current merger movement. In


this context, there is little reason to expect significant social benefits to flow from the continuation of current trends.
(2) The largest corporations have generally acquired very profitable companies, frequently those holding leading
positions in their industries, while small companies have usually acquired less profitable firms. Most large company
acquisitions have not involved purchases of unprofitable companies operating on the fringes of their industries, or
foothold acquisitions of smaller companies that might be expanded in a fashion that, as some have hoped, might
challenge the market position of dominant firms, thereby bringing about deconcentration.
(3) The great majority of merging companies operated in the same broad industry group, e. g., all chemical products
or all food and kindred products, and many of these so-called product related mergers may have eliminated important
potential competitors.
(4) Many large acquiring corporations are multi-market enterprises that hold commanding positions in one or more
highly concentrated industries and enjoy high, noncompetitive profits in some markets. The multi-market firm, therefore,
has the power to employ competitive strategies seldom available to single-market or less diversified firms. This study,
together with the Commission's experience in several litigated cases, reveals that conglomerate-derived market power
may be used to defend or expand the firm's position in ways inimical to competition.
(5) The conglomerate form of organization also created the opportunity and incentive to engage in extensive
reciprocal buying the practices of "You buy from me if I buy from you." This study shows that when large conglomerate
corporations engage in this practice, there is a tendency to create more rigid pricing behavior, heighten barriers to entry,
discourage potential large competitors from entering each other's markets, and entrench firms in dominant positions in
highly concentrated markets. Although the impact of the various advantages enjoyed by large conglomerate corporations
often eludes precise measurement, the evidence discloses that (a) manufacturing industries are becoming increasingly
dominated by the large conglomerate corporations, and (b) that there is a tendency for market concentration to increase
in industries where these corporations are major participants.
(6) The country's largest industrial corporations are increas-


ingly linked with other leading domestic and international corporations through numerous management ties,
intercorporate stock holdings, and joint ventures. These numerous industrial linkages and contact points among large
corporations which are often actual or potential competitors tend to create an atmosphere conducive to a recognition of
mutual interdependence and the exercise of forbearance in the market process.
Auto Insurance Studies
During 1970, the Bureau of Economics completed two research studies for the Department of Transportation:
Structural Trends and Conditions in the Automobile Insurance Industry and Insurance Accessibility for the Hard-to-Place
Driver. These studies constituted the Federal Trade Commission's contribution to the 2-year study of the motor vehicle
insurance and compensation system which the Congress in Public Law 90-313 directed the Department of Transportation
to conduct.
The first of these staff studies, Structural Trends and Conditions in the Automobile.. Insurance Industry, was
published in April 1970. Its purpose was to outline current trends in such important structural characteristics as the
number and size distribution of firms in the industry, the degree of specialization and diversification of auto insurers,
geographic distribution of firms and the trend in mergers and acquisitions over the past 10 years. These characteristics
determine in large part the nature and degree of competition in providing auto insurance services to the public.
There has been a trend toward increasing concentration among the four and eight largest auto insurers in recent years
even though concentration is not as high in this industry as in some manufacturing industries. The 20 leading auto insurer
groups accounted for 46.3 percent of national earned auto premiums in 1955 and 56.6 percent in 1968. In 1955, the four
largest groups accounted for 18.7 percent of earned auto premiums nationally, and by 1968 their share had increased to
27 percent. Concentration tends to be somewhat higher in narrower geographic markets and varies inversely with the
size of the market as measured by premium volume. Market shares of leading firms, on the average, are higher in lowvolume States than they are in high-volume States where the market is larger and will support more firms.


Data developed in this study indicate that companies using the direct distribution method in contrast to independent
agency system realized higher premium growth rates from 1955 to 1968. Even though the rate of growth was quite
uneven among individual insurers in both groups, the simple average compound growth rate for seven direct writers
among the 20 largest auto insurance groups of 1968 was 10.3 percent compared to 9.1 percent for 13 agency writers.
Four direct writing groups and five agency groups had a growth rate of over 10 percent during the period. A high rate
of growth for an individual company or group is usually associated with merger activity or direct distribution.
The auto insurance industry in recent years has experienced a decrease in the number of new entrants and an increase
in the number of exits. The number of new auto insurers incorporated declined from an average of 15 per year nationally
for the 10-year period 1955-64 to an average of 6.5 new entrants per year during the period 1965-68. Furthermore, 14
of the 26 new entrants in the recent period were closely affiliated with an existing insurance company.
The second of the staff studies, Insurance Accessibility for the Hard-to-Place Driver, May 1970, was also published
by the Department of Transportation. Its major purpose was to study the problems of insurance access and price
variability for the hard-to-place driver, that is, the driver who is unable to obtain insurance from standard market
The major finding of this report was that the hard-to-place driver problem is not confined to those with the poorest
driving records. Both theory and market data indicate that the hard-to-place problem is a byproduct of underwriting
competition and an integral part of the competitive functioning of the automobile insurance industry. Insurers do not
find it profitable to grant coverage to all applicants because even with the most highly developed rating classification
systems, there are still some drivers within individual classifications who have distinctly higher than average loss potential. Insofar as the rating system fails to account for these differences, there is an opportunity for insurers to increase their
profits through selective underwriting. Refusals to insure new applicants, refusals to renew, and cancellations are
manifestations of these efforts.


Although problems of estimation exist with respect to the size of the hard-to-place problem, current data indicate
that 8 percent of all automobile insurance business in 1968 could be classified as nonstandard. In some lines, the share
was as high as 10 percent. Assigned risk plans, originally conceived as the solution to assure insurance availability,
currently serve no more than half of the substandard liability market.
In addition to the problem of access, the hard-to-place driver often faces extreme price variability in attempting to
obtain insurance coverage. In some territories, prices attain levels which seriously tax the driver's ability to pay.
Drivers refused coverage in the voluntary standard market have two alternatives in obtaining automobile insurance.
They can obtain coverage through the assigned risk plans or in the voluntary substandard market, neither of which is
wholly satisfactory.
Assigned risk plans differ significantly from State to State. All plans do not provide access for all licensed drivers,
nor do all plans provide the full range of first and third-party coverages. Liability coverage, moreover, is often restricted
to minimum limits. Additionally, marketing arrangements for assigned risks are inferior to voluntary market
The failure of existing assigned risk plans to serve as an insurance placement safety valve for drivers designated as
unacceptable risks in the voluntary market led to the emergence of a group of companies specializing in serving high-risk
drivers. While voluntary market high-risk specialists offer broader ranges of coverage than many of the assigned risk
plans, too often their insurance is of inferior quality. Substandard insurers have accounted for virtually all of the
insolvencies occurring in the property and liability insurance industry. These insolvencies have resulted in losses to
policyholders and have also left some innocent accident victims uncompensated. In addition, there is evidence that the
claims service provided by high-risk specialists is frequently inferior to that of the standard companies.
Virtually all concerned with problems in the automobile insurance industry agree that significant improvements are
needed in arrangements to serve the hard-to-place driver. Two major proposals -one by the National Association of
Insurance Commissioners and the other by the National Industry Committee on Automobile Insur-


ance Plans-are under active consideration. Both recommend that eligibility standards be modified to require only a valid
driver's license and the payment of the premium. Coverages are broadened to include both higher liability limits and
first-party coverages. A provision for installment premium financing is also suggested. A number of State plans have
already been modified to reflect these proposals.
Beyond improvements in existing assigned risk plans, even more fundamental modifications have been suggested
to improve marketing access and to reduce the delays and inconvenience now involved in obtaining coverage under
assigned risk plans. These proposals call for the establishment of a "placement facility" through which any applicant
with a valid driver's license could receive immediate binding from any agent he approached. Such a facility now exists
in Canada and serves to eliminate any basis for rejection or separate treatment of high-risk drivers.
In recent years, Federal legislation has been introduced to eliminate variations in the degree of insolvency protection
among the States. Though the methods of achievement differ, the proposals share the common goal of preventing loss
to innocent accident victims due to insurer insolvency.
A final aspect of the hard-to-place problem considered by the report relates to the problem of ability to pay and its
conflict with the position that assigned risk plans or any alternatives be self-supporting. The goal of a self-supporting
program may be self-defeating, in that the higher the price of insurance, the more individuals will be encouraged to carry
inadequate coverages. Some individuals, moreover, will be able to obtain insurance only at the cost of great financial
hardship. A limited degree of subsidization may have to be accepted if we are to minimize the uninsured motorist
In summary, the report found that the hard-to-place problem is not a temporary phenomenon but an inevitable and
undesirable consequence of the competitive process. Because of the compulsory nature of automobile insurance,
equitable means must be found for serving the hard-to-place driver at a cost be can afford.
Economic Evidence
During the fiscal year 1970 some 70 investigations were undertaken with the aid of staff members of the Division
of Economic


Evidence of the Bureau of Economics. About 53 of these investigations concerned the competitive aspects of mergers
and acquisitions. Economists prepared analyses and exhibits, testified as expert witnesses at hearings, and helped in other
ways with the complaints and findings in nine formal cases, all involving acquisitions. An additional 10 matters were
reviewed by staff members for probable economic effects where compliance with Commission orders was the problem.
Fiscal 1970 ended the first full year of operation of the Premerger Notification Program and it proved that this
program is, among other things, a valuable screening tool for the enforcement of section 7 of the Clayton Act. Under
this program, all corporations subject to FTC jurisdiction and having total assets of $250 million or more are required
to file a special report whenever an acquisition of a firm with $10 million or more in total assets is made by any of them.
For purposes of this program, an acquisition may be either of assets or of 10 percent or more of voting stock. By the end
of fiscal 1970, about 180 special reports had been received from the acquiring companies, of which about 21 were subject
to further investigation. An additional 45 were cleared for investigation to the Department of Justice. The information
received under this program also will be used to study trends in mergers and acquisitions among large firms.
An industry-wide survey of the food distribution industry, conducted under section 6(b) of the FTC Act, was
completed. The data received will be related to those gathered in an earlier survey to assess the changes in industry
structure. Two staff reports, each concerned with an industry segment, were finished and were used to evaluate the
effects of numerous acquisitions in each industry segment studied.
Financial Statistics
Four issues of the Quarterly Financial Report for Manufacturing Corporations were published during fiscal year
1970. Each issue was based on uniform, confidential, quarterly financial statements collected from a scientific cross
section (i.e., probability sample) of 11,000 of the 200,000 manufacturing corporations in the United States. The purpose
of this sample survey is to produce, each calendar quarter, an income statement and balance sheet for all manu-


factoring corporations in all manufacturing industries. These quarterly estimates account for more than 97 percent of
all manufacturing activity, more than one-half of all corporate profits, and nearly one-third of the national income. Each
issue contains estimated national totals for 13 items of income and retained earnings, 14 asset sizes, 16 items of liabilities
and stockholders' equity, and 43 financial and operating ratios (including profit rates on sales and equity) for each of 34
industry groups and 10 asset sizes of corporate manufacturers.
For the first time, the number of multi-billion-dollar corporate manufacturers exceeded 100, compared with 87 in
1969 and 78 in 1968. The 102 manufacturing corporations with assets exceeding $1 billion in the first quarter of
calendar year 1970 accounted for $268 billion or 48 percent of the total assets of all corporate manufacturers. An
additional 218 firms, each with assets in excess of $250 million, accounted for $107 billion or an additional 19 percent.
A total of 609 firms, each with assets exceeding $100 million, accounted for $420 billion or 76 percent of the total assets
of all corporate manufacturers. Table 2 gives the relative importance of
TABLE 2.-Relative importance of the largest manufacturing
corporations, first quarter 1970
Total assets
of all

Asset size
$1,000 million and over------------------$250 million to $1,000 million-----------$100 million to $250 million-------------$100 million and over--------------------$50 million to $100 million--------------$25 million to $50 million---------------$10 million to $25 million---------------$10 million and over---------------------Under $10 million------------------------All asset sizes---------------------------



Number of



Figures are rounded and will not necessarily add to totals.
Not available.
Approximately 200,000.
SOURCE: FTC-SEC Quarterly Financial Report for Manufacturing Corporations, first quarter 1970, p. 61.


the largest manufacturing corporations, classified by asset size, in the first quarter of calendar year 1970.
Rates of return (profit rates after taxes) on stockholders' equity for all manufacturing corporations averaged 11.5
percent for the four quarters of 1969, compared with 12.1 percent in 1968 and 11.7 percent in 1967. Comparable rates
for the first and second quarters of calendar year 1970 were 9.2 percent and 10.4 percent, respectively.
Profits after taxes per dollar of sales, by asset size, are given in table 3.
TABLE 3.-Profits after taxes per dollar of sales, by asset size. (Cents)

Asset size
All manufacturing
Under $1 million
$1 million to $5 million
85 million to $10 million
$10 million to $25 million
$25 million to $50 million
$50 million to $100 million
$100 million to $250 million
$250 million to
$1,000 million
$1,000 million and over




















Chapter VII

The authority of the Bureau of Field Operations was expanded during fiscal 1970. Under the Commission directive
of February 24, 1970, the field offices were authorized to serve not only as the investigative arm of the Commission as
heretofore, but also to undertake administrative trial of cases of a regional nature and to perform all duties concomitant
with adversary proceedings in such matters.
The delegation of authority to conduct trials has stimulated the field attorneys to greater interest. There were, by
the end of the fiscal year, a number of cases in the field offices which would go to trial shortly. The authority to try cases
in the field offices will undoubtedly increase the number of complaints issued and trials held in the next fiscal year.
Authority to issue subpoenas where informants refuse to cooperate in furnishing information pertinent to
investigations was also conferred upon the attorneys in charge of the field offices and their assistants.
The major field activity for the fiscal year continued to be case investigation and settlement. During fiscal year 1970,
two new consumer statutes to be administered by the Commission went into effect, i.e., the Truth-in-Lending and the Fair
Packaging and Labeling Acts. Field offices bore a major share of the effort of the Commission in getting the
implementation of these statutes underway. A large scale educational effort, particularly in Truth-in-Lending, devolved
upon the field offices. At the same time, however, enforcement of the disclosure and other requirements of the Truth-inLending statute and Regulation Z issued pursuant thereto was also initiated.
Enforcement work by field offices under the Truth-in-Lending statute consisted largely of correcting lesser violations
where these were discovered and the creditor voluntarily agreed to comply with


the requirements of the statute. There were 10,129 minor violations investigations instituted under Truth-in-Lending
during the fiscal year, in which 8,331 corrections were obtained. Issuance of complaints was recommended by the field
in nine Truth-in-Lending cases. Field office attorneys delivered speeches on Truth-in-Lending requirements to interested
groups on 691 occasions during the past fiscal year. Attendance at these meetings ranged from 25 to 1,000 persons.
During fiscal year 1970, the Commission undertook two new programs designed to broaden the participation of
Federal, State and local law enforcement agencies as well as private individuals and private and quasi-public
organizations in consumer problems and to bring together those agencies and individuals concerned with consumer
problems in a coordinated effort to protect the buying public from advertising and selling practices which are fraudulent,
deceptive and unfair. Field offices have had a significant role in organizing and coordinating the operation of these
The first of these programs involves the Consumer Protection Coordinating Committees which ultimately will be
established in each of the principal metropolitan areas in the Nation where the bulk of retail business is concentrated.
Priority was given during the year to organizing these committees in the 15 largest metropolitan areas. Chicago, Los
Angeles, San Francisco and Washington, D.C., had committees in actual operation by the close of the fiscal year.
Preliminary agreement to set up such committees in Detroit, Philadelphia, New York and Boston had been reached.
Negotiations were still in the formative stages with regard to Pittsburgh, Cleveland, St. Louis, Minneapolis-St. Paul,
Dallas-Fort Worth, and Charlotte-Greensboro-Columbia.
The coordinating committees in each instance will function by means of regular meetings of representatives from
participating enforcement agencies at one table in order to:

! Bring to bear Federal, State and county or city laws to stop fraudulent and deceptive practices;
! Pool information to establish priorities for efforts in both education and enforcement;
! Give each metropolitan area a one-stop complaint service in that a complaint filed with any of the major
agencies in the


area will be transferred automatically to the right one without further effort;
! Determine the patterns of violations in an area or larger segment of the country;
! Avoid duplication of effort among consumer protection agencies and develop a "quick response" liaison system
among them.
As each Consumer Coordinating Protection Committee is established, arrangements are made for feeding all
consumer complaints received by the constituent enforcement members into an automated data processing system which
will disclose not only the patterns of violations and the most common deceptive practices being engaged in, but also will
identify the types of businesses in which these violations occur, as well as the specific business concerns against which
such complaints are being lodged. Printouts of the complaints are made for the use of all constituent members in the
enforcement of their laws and regulations. The FTC field office in whose territory a particular committee is located
furnishes the necessary staff personnel for coordinating and managing the activities of the committee.
The second consumer program inaugurated by the Federal Trade Commission through its field offices during fiscal
year 1970 involves Consumer Advisory Boards to provide an additional input to the Commission. The boards are made
up of representatives of consumer, business and other community groups concerned with consumer problems. The first
Consumer Advisory Board was organized and established in New Orleans. Its membership consists of, among other
groups, the local better business bureau, the bar association, legal services, the Louisiana Consumer League, CORE and
the New Orleans Retail Grocers Association. At the end of fiscal 1970, other boards were in process of being organized
in Seattle, San Francisco, Chicago and other cities.
The Consumer Advisory Boards are expected to fulfill at least three functions which will advance the public interest
in effective enforcement of laws designed to protect the consumer. First, the board will provide an additional informed
source of consumer complaints for consideration by the Commission. Second, it will provide a useful vehicle by which
the Commission can implement its consumer information program by channeling information to


large groups of consumers represented by the board. Third, the board can provide the Commission with insight into
novel or emerging consumer problems which may require legislative remedies or provide a basis for direct action in the
form of test cases.
Complaints filed with private and quasi-public agencies such as OEO assistance offices, Urban Leagues and Better
Business Bureaus will not be entered into the Coordinating Committees' complaint system. Yet, complaints made to such
agencies can also reveal patterns of violations as important as those disclosed by the complaints filed with law
enforcement bodies.
In reverse, the members of the advisory boards can contribute to law enforcement processes by providing important
channels of information to interested consumer groups for such consumer education materials as may, from time to time,
be published by the Commission.
Field offices were authorized to start preliminary investigations without prior permission from headquarters in order
to expedite handling of complaints received from the public. This program was begun in October 1969 on a 6-month
pilot project. Before the 6-month period had expired, the program had pointed to sufficient promise and success for the
Commission to feel warranted in incorporating this function in the enlarged responsibilities and duties which the
Commission approved in February 1970 for the field offices.
During the approximately 9 months of the fiscal year 1970 that this program was in effect, the field offices started
preliminary investigation in 46 restraint of trade matters and 601 deceptive practice cases. Of these, 22 restraint of trade
and 303 deceptive preliminary investigations have been completed. Minor violations corrections were obtained in a total
of 132 matters and full-scale investigations were recommended in 59 situations. Preliminary investigations were closed
in 134 instances where the investigation failed to reveal merit to the complaint or Commission jurisdiction ill the matter.
Where appropriate, the latter were referred to other Federal or local enforcement agencies. The preliminary investigation
program is growing steadily, particularly since consumers and businessmen and others are becoming more conscious of
the Federal Trade Commission as a consequence of the wide publicity being given to its work and enforcement.


Preliminary investigations are a bridge between the informal activities of the field offices and the formal full-scale
investigations. The informal activities of the field offices during fiscal 1970 involved some 60,359 telephone, written
and personal contacts from the public with the field offices as compared to 30,662 for fiscal 1969. This was an increase
of 29,797 or 96.8 percent over fiscal 1969. Furthermore, the field offices furnished speakers to groups interested in the
work of the Federal Trade Commission on 1,023 occasions, and there were 5,536 other contacts initiated by the field
offices with the public.
Included in the information inquiries to the field offices were 2,939 written applications for complaints of which
1,544 were disposed of by the field and 1,342 referred to headquarters in Washington for handling. There were also
9,225 oral applications for complaint received in the field offices, of which 8,935 were handled by the field and 290
referred to headquarters for disposition. The 12,163 written and oral applications for complaint for the fiscal year 1970
represented a 32-percent increase over the 9,234 applications for complaint received during fiscal 1969.
The number of formal seven-digit investigations completed by the field offices during fiscal 1970 was 861 or 4.66
per attorney. This was a decrease from the 957 investigations completed in fiscal 1969.
The total workload of formal seven-digit investigations in the field in fiscal 1970 was 1,211 cases. This included
the 606 cases referred to the field offices for investigation during the fiscal year. There was a decrease of 172 cases from
the 778 cases referred to the field offices for investigation in fiscal 1969.
The field offices negotiated and prepared Affidavits of Discontinuance in 44 deceptive practice, nine textile and fur
and 14 restraint of trade cases for a total of 67 cases. It also negotiated Affidavits of Discontinuance in 32 other matters
which were prepared at headquarters.
In addition the field staff prepared proposed complaints and orders in 41 deceptive practice, eight textile and fur and
five restraint of trade matters in which the field offices negotiated consent settlements. In another 40 deceptive practice
and 156 textile and fur, or a total of 196 cases, headquarters referred proposed corn-


plaints and orders to the field staff for negotiation of consent orders with proposed respondent.
Fifty investigational subpoenas prepared in the field were served in cases in which respondents refused information
required in investigations undertaken by the field offices.


Chapter VIII

Although continuing to reflect the Commission's emphasis on the achievement of law observance by means other
than formal litigation, the number of cases handled by hearing examiners during the fiscal year 1970 showed an increase
of nearly 30 percent over the previous fiscal year. In fiscal year 1970, the litigation workload totaled 66 cases, compared
to 51 in fiscal year 1969.
As the year began, 27 cases were pending before hearing examiners. To this caseload, 34 new cases were added,
and five cases were reopened or remanded. Of this total of 66 cases, 28 cases were disposed of-17 by litigation and 11
by consent settlement or by other procedures-leaving 38 cases pending at the end of the year. Of the 24 cases disposed
of during the previous fiscal year, 16 were litigated and eight were settled or otherwise terminated.
The increased caseload resulted in an increase in the number of days devoted to evidentiary hearings and to
preheating conferences -278 days in fiscal year 1970, compared to 247 days in fiscal year 1969.
As in previous years, the special capabilities of the hearing examiners were used in various other ways by other
government entities. In addition to adjudicating Commission cases, hearing examiners sat as special masters for U.S.
courts of appeals and heard cases for various other Federal agencies.


Chapter IX

The Office of General Counsel serves as the Commission's attorney. Its principal functions are to represent the
Commission before the courts; provide advice on matters of law, policy and procedure to the Commission, individual
Commissioners and the agency's operating bureaus; and to analyze laws proposed by the Congress and State legislatures
which have bearing upon the Commission's mission.
Court Actions
In fiscal 1970, the General Counsel's Office was involved in a substantial amount of litigation. Court proceedings
which involve the agency arise in a number of ways. Any individual or company against which the Commission has
issued an order to cease and desist may petition a U.S. circuit court of appeals to review and set aside the order. In the
event of disobedience to a Commission subpoena, the Commission may request the Department of Justice to file a
petition for enforcement in a U.S. district court. The Commission may also request the Department of Justice to institute
civil proceedings to compel the filing of a special or annual report ordered by the Commission and to recover forfeitures
for failure to comply with the Commission's order. Disobedience of a court's decree enforcing a Commission order or
subpoena may be punished by the court as a contempt. Collateral suits challenging the Commission's jurisdiction or
methods of procedure may be brought under certain circumstances in a U.S. district court. The Commission's interest
in these collateral matters is defended by the Department of Justice with the assistance of the Commission's General
Counsel. It is the Department's usual practice to refer such cases to the local U.S. attorneys who in turn accept the
services of the General Counsel with respect to briefing and pleading the Commission’s position.
The more significant area of litigation during the fiscal year involved the defense of Commission orders before the


courts. Eleven cases involving appeals from Commission cease and desist orders were briefed and argued. Eleven
decisions were rendered by the circuit courts, 10 affirming, or sustaining in substantial part, Commission determinations.
These appellate matters covered the principal areas of the agency's law enforcement responsibility. Three cases
involved anticompetitive mergers. In Seeburg Corp. (D. 8682), the U.S. Court of Appeals for the Sixth Circuit affirmed
a Commission divestiture order nullifying the merger of the Nation's fourth and sixth largest manufacturers of vending
machines. In United States Steel Corp. (D. 8655), the court sustained a Commission finding that U.S. Steel's vertical
acquisition of a large New York City ready-mixed concrete producer had substantial anticompetitive effects. The court
also rejected the respondent's contention that it had sufficiently established a "failing company" defense. The matter was
remanded to the Commission, however, to afford the respondent an opportunity to meet exculpatory criteria delineated
by the Supreme Court in a decision rendered subsequent to the Commission's determination. Finally, in Ibex Corp. (D.
8622), the Sixth Circuit upheld the Commission's ruling that the merger between Abex (formerly American Brake Shoe
Co.) and S. K. Wellman Co., the country's largest producer of sintered metal friction materials, violated section 7 of the
Clayton Act.
Other important court decisions involving Commission rulings, together with the status of significant cases pending
at the year's end, are outlined in appendix A to this report.
Legal Services
In addition to representing the agency in court, the General Counsel provides day-to-day legal services to the
Commission and its operating bureaus. The bulk of this advisory work concerns assignments calling for detailed research
and recommendations on matters of law, policy and procedure. Such matters run the gamut of consumer protection,
antitrust, and administrative law. By way of illustration, assignments handled by the General Counsel in fiscal 1970
Preparation of a comprehensive study and analysis of the most effective procedures for the Commission
to follow under the Flammable Fabrics Act in order to remove immediately


from distribution (by seizure, impounding or otherwise) fabrics discovered to be dangerously flammable; and
Review and study of Commission procedures designed to ensure maximum compliance with the
requirements of the "Jencks" rule and the Freedom of Information Act.
The Office completed over 200 assignments from the Commission requesting legal memoranda on evidentiary,
jurisdictional and procedural questions, or requiring the drafting or revision of Commission reports and other public
statements. It also analyzed and made recommendations to the Commission on 144 requests from the public under the
Freedom of Information Act for access to the agency's information and documents.
Federal-State Cooperation
During the year, the General Counsel's Office administered the Commission's program of Federal-State cooperation.
He purpose of this program is to serve and facilitate cooperative effort with State and local government officials and,
thus, increase protection of the consuming public from unfair and deceptive commercial practices. It seeks to accomplish
this objective in four ways: (1) By forming coordinating groups of Federal and State government officials; (2) by
supplying information to State and local agencies engaged in consumer protection efforts; (3) by referring complaints
to them; and (4) by offering Commission assistance when requested, with proposals for new legislation against unfair
In 1970, the Commission made considerable progress toward establishing a system of effective cooperation between
the Commission and the agencies of State governments. Consumer Protection Coordinating Committees composed of
key Federal, State, and local law enforcement officials were formed in Chicago, Los Angeles and San Francisco. By
bringing together consumer experts from the three government levels, these committees will be able to combine
experience, power and jurisdictional authority, thus assuring swift identification and resolution of consumer problems.
Some of the goals of these committees are to: Pool information to establish priorities for efforts in both education and
enforcement; give consumers a one-stop complaint service; identify and analyze patterns


of violations; and develop a "quick response" liaison system among consumer agencies.
At the close of the fiscal year, work was continuing toward the establishment of consumer protection committees
in other major metropolitan areas such as New York City, Detroit, Philadelphia and Boston.
The General Counsel furnished advice and comment to the Commission on 92 bills which were pending in Congress.
In addition to drafting the Commission's legislative recommendations, the Office also prepared proposed amendments
of pending consumer protection legislation at the request of congressional committees. Frequent conferences with
Members of Congress and with representatives of executive agencies were held to assist the preparation of legislation
and presentation of views of Commission members in legislative hearings.


Chapter X


For fiscal year 1970, funds totaling $20,889,213 were available to the Commission. Public Law 91-126 authorized
$19,500,000; and Public Law 91-305, title II, provided $1,000,000. Also, title III of Public Law 91-305 authorized
$389,213 for increased pay costs related to the Federal Employees Salary Act of 1970. The Commission's adjusted
obligational authority for 1970 was $20,785,993, which reflects a transfer of $103,220 to the General Services
Administration for space rental.
Obligations by activities, fiscal year 1970
1. Maintaining competition:
Investigation and litigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 6,648,184
Economic and financial reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,189,955
Trade regulation rules and industry guides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401,118
General activities and special projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181,609
Total-Maintaining competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,420,866
2. Consumer protection:
Investigation and litigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,834,889
Consumer credit enforcement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300,774
Fair packaging and labeling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273,106
Flammable fabrics, textile, wool, and fur
enforcement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,994,726
Trade regulation rules and industry guides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 802,238
General activities and-special projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128,057
Total-Consumer protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,333,790
3. Executive direction and policy planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 578,603
4. Administrative management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,452,734
Total obligations-FY 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,785,993


FTC Cases in the Courts
The following is a summary of significant Federal Trade Commission cases before the courts during fiscal 1970,
together with a brief discussion of what is involved in each case or groups of cases.
The most significant restraint of trade decisions in fiscal 1970 were in the merger field (section 7 of the Clayton Act).
In three cases, the Sixth Circuit (Cincinnati) upheld the Commission's determination that challenged acquisitions were
Abex Corp. (D. 8622) involved the acquisition by Abex (formerly American Brake Shoe Co.), a large diversified
manufacturer of railroad products, hydraulic products, castings and friction materials, of the S. K. Wellman Co., the
Nation's largest manufacturer of sintered metal friction materials. The court affirmed the Commission's findings that
sintered metal friction materials constituted a valid product submarket and that the acquisition may have adverse
competitive effects. The court also upheld the Commission's order of divestiture and the inclusion in the order of a
proviso prohibiting Abex from acquiring any other company engaged in the manufacture or sale of sintered metal friction
materials for 10 years without the prior approval of the Commission. Abex has filed a petition for certiorari.
The Seeburg Corp. (D. 8682) involved the acquisition by Seeburg, a manufacturer of a broad line of vending
machines, of Cavalier Corp., a vending machine manufacturer engaged largely in the production of machines used to
dispense soft drinks in bottles and cans. The court sustained the Commission's finding of probable adverse competitive
effect, agreeing that the appropriate product markets within which to consider such effects were (1) the overall market
for vending machines of all types and (2) the submarket for bottle vending machines. The court also upheld the
Commission's order of divestiture and its 10-year ban on future acquisitions of vending machine manufacturing concerns.
(Subsequent to this decision, the Commission filed with the court an emergency petition requesting the entry of a
protective order preventing Seeburg from dissipating the assets of Cav-


alier pending divestiture. At the close of the fiscal year, the court had entered a temporary restraining order pending
resolution of the petition.) Seeburg is expected to file a petition for certiorari.
While Abex and Seeburg were "horizontal" mergers, the Sixth Circuit also decided an important "vertical" case this
year in the Commission's favor, United States Steel Corp. (D. 8655). This case involved the acquisition of Certified
Industries, the largest nonintegrated consumer of portland cement among ready-mixed concrete manufacturers in the New
York City metropolitan area, by United States Steel, the largest nonintegrated supplier of portland cement in that area.
In an exhaustive opinion, the Sixth Circuit sustained the Commission's finding that portland cement and ready-mixed
concrete were appropriate product markets or relevant lines of commerce within which to test the acquisition, and
affirmed the Commission's determination of probable anticompetitive effects. On the latter issue, the court discussed
in detail and applied "several functional factors" as indicia for determining legality: (1) The degree of foreclosure of
competitors from market segments previously open to them; (2) the "nature and purpose" of the vertical arrangement
between the companies involved; (3) the likely effects of the acquisition upon local industries and small businesses; (4)
the level and trend of industry concentration, including a trend toward domination by a few leading firms; (5) the
existence of a trend toward vertical integration and consolidation in previously independent industries; and (6) the ease
with which potential entrants might overcome entry barriers and compete effectively with existing operating companies.
The United States Steel case is especially noteworthy as regards the court's consideration of the Commission's ruling
upon the so-called "failing-company" doctrine. It was the contention of United States Steel that the acquired ready-mix
company would have failed but for its intervention, and that the acquisition was, therefore, immunized under the Supreme
Court's 1930 decision in International Shoe v. Federal Trade Commission. It was the Commission's conclusion that under
the law this defense was not absolute, but merely relative, and that the continued existence of Certified as a giant,
vertically integrated concern would adversely affect competitive conditions in the cement and ready-mixed concrete
industries more so than the elimination of Certified from the market by business failure. In a carefully reasoned opinion,
the court analyzed the "failing-company" defense in light of the Supreme Court's 1969 decision in Citizens Publishing
Co. That decision, the Court noted, emphasized the "present narrow scope" of the doctrine and specified three essential
conditions for its application: (1) The evidence must show that the financial condition and resources of the acquired
company are so impaired that "it faced the grave probability of a business failure;" (2) there is "no other prospective
purchases' than the acquiring corporation; and (3) the prospects of the acquired company's emerging from reorganization
as a viable competitive unit must be "dim or nonexistent." The court of appeals observed that the Commission's decision


in the instant case was entered prior to the Supreme Court's clarifying ruling in Citizens Publishing, and that neither the
Commission nor the company had devoted sufficient consideration to criteria (3) in that opinion. It therefore remanded
the case to the Commission to afford United States Steel the opportunity of satisfying its burden of producing evidence
that the acquired company's prospects of successfully surviving bankruptcy or similar proceedings were "dim or
nonexistent." And, in this connection, the court specifically ruled that under Citizens Publishing the "failing-company"
defense must be measured from the point of inception of the vertical arrangements between United States Steel and
Certified, i.e., when the cement producer be-an to assist the ready-mix company in financing its cement purchases, rather
than from the point where complete integration of these companies was accomplished by acquisition.
In another significant section 7 development occurring near the close of the fiscal year, the Commission in OKC
Corp. (D. 8802) authorized the General Counsel to file in the Fifth Circuit (New Orleans) an emergency petition for a
preliminary injunction under the "All Writs" Act. The petition seeks to prevent an acquiring cement producer from
selling off the ready-mix business or other assets of the acquired company, Jahncke Service, Inc., and from making
material changes in the business organization and structure of Jahncke pending disposition by the Commission of its
administrative complaint challenging the acquisition. This is the first attempt by the Commission to utilize its power to
seek such injunctions under the "All Writs" Act since the Supreme Court's ruling in the landmark Dean Foods case.
Pending at the close of fiscal 1970 in the Eighth Circuit (St. Louis) was a petition for review filed in Mississippi
River Corp. (D. 8657). In that case, the Commission had found that Mississippi's acquisition of three leading readymixed concrete manufacturers in Kansas City, Memphis and Cincinnati violated section 7.
In restraint of trade cases involving violations of section 5 of the Federal Trade Commission Act, there were two
decision in fiscal 1970 by courts of appeals. In Lenox, Inc. (D. 8118), the Second Circuit (New York) upheld the
Commission's finding that Lenox utilized unlawful resale price-maintenance agreements with its dealers in the
distribution of the company's fine china dinnerware, giftware and artware. The court held, however, that the
Commission's order should be modified to permit Lenox to enter into "fair trade" agreements in States where such
contracts are lawful under the McGuire Act. In George T. Robertson and Samuel E. Southerland (members of the
Henderson Tobacco Market Board of Trade, Docket 8684), involving the allocation of selling time among tobacco
warehouses, the Fourth Circuit (Richmond) dismissed the petition for review on jurisdictional grounds. The most
significant feature of the court's opinion was its discussion of the procedures which are required at the formal litigative


stage of an administrative proceeding, as contrasted with informal procedures the Commission may utilize at the
nonadjudicative compliance stage.
In addition, the Supreme Court denied the petition for certiorari filed on the Commission's behalf in Columbia
Broadcasting System, Inc. (D. 8512). In that case, the Commission had found an unlawful lessening of competition in
violation of section 5 in the mail-order record club market by virtue of the company's restrictive licensing agreements
with competitors. (In fiscal 1969, the Seventh Circuit (Chicago) affirmed the Commission's order in part, reversed in part
and remanded the case to the Commission for additional evidence and further consideration.)
There were two important section 5 restraint of trade cases pending in courts of appeals at the close of the fiscal year
following the submission of briefs and oral argument: Sperry & Hutchinson Co. (D. 8671) in the Fifth Circuit (New
Orleans), which involves various restrictive practices in the distribution and redemption of trading stamps, and L. G.
Balfour Co. (D. 8435) in the Seventh Circuit (Chicago), which involves monopolization and other unfair acts and
practices in the national college fraternity insignia products market, and additional unfair practices in the sale and distribution of high school class rings.
In the area of discriminatory pricing under the Robinson-Patman Act in fiscal 1970, the Supreme Court in Tri Valley
Growers (formerly Tri-Valley Packing Association, Ds. 7225 and 7496) denied a petition for certiorari filed by Tri
Valley to review a fiscal 1969 decision of the Ninth Circuit (San Francisco) sustaining the Commission's findings of
violation of sections 2(a) and (d) in the distribution of canned fruits and vegetables and modifying the section 2(d)
portion of the Commission's order to accord with the Supreme Court's Fred Meyer decision.
Two discriminatory pricing matters were pending in courts of appeals at the close of fiscal 1970: The Kroger Co.
(D. 8663) in the Sixth Circuit (Cincinnati), in which the company has challenged the Commission's finding that it
knowingly induced unlawful discriminatory prices in the purchase of dairy products in violation of section 2(f) of the
Clayton Act; and National Biscuit Co. (D. 5013) in the Fifth Circuit (New Orleans). In the latter case, following the
commencement of an investigational proceeding by the Commission in 1967 to determine whether Nabisco was complying with the Commission's 1954 modified order, Nabisco filed a petition for review (as permitted under the Clayton Act
for orders issued prior to the 1959 "finality act") contending that the Commission's original order against it, issued in
1944 pursuant to a stipulation of facts, was a "consent" order, and that, accordingly, the procedures utilized by the
Commission in 1954 to modify the order were improper. The court has remanded the case to the Commission to conduct
evidentiary hearings on the 1944 consent order question and has denied all subsequent attempts by the Commission to
"throw in the towel."


There was considerable court activity in fiscal 1970 in deceptive practice cases under sections 5 and 12 of the
Federal Trade Commission Act.
The Supreme Court denied petition for certiorari in Sydney N. Floersheim (D. 8721), declining to review a decision
of the Ninth Circuit (San Francisco) upholding a Commission order prohibiting the dissemination of deceptive "debt
collection" forms.
There were several decisions in courts of appeals: In All-State Industries of North Carolina, Inc. (D. 8738), the
Fourth Circuit (Richmond) affirmed the Commission's determination that a company engaged in the sale and installation
of aluminum siding, windows, doors and appurtenant fixtures had employed "bait and switch" and other unlawfully
deceptive selling methods. The court upheld the Commission's order in its entirety, including a provision directing the
company to affirmatively disclose to prospective purchasers that notes of indebtedness executed in connection with its
retail sales may be assigned to third parties against whom the purchasers' claims or defenses based upon the sales
transaction may not be legally available.
In P. F. Collier & Son Corp., P. F. Collier, Inc. and Crowell Collier and Macmillan, Inc. (D. 7751), in which the
Commission found unlawfully deceptive practices in the door-to-door sale of encyclopedias, the Sixth Circuit
(Cincinnati) upheld the Commission's order as to all corporations involved. The court held: (1) That the parent Crowell
Collier so dominated and controlled the acts of its two subsidiaries that the entire operation formed essentially a single
enterprise; (2) that the dissolved subsidiary Collier & Son should be included in the order so as to reach its successor,
Collier, Inc., through which the unlawful practices may be carried on in the future; and (3) that the latter corporation was
"merely a disguised continuance" of its dissolved predecessor and was, therefore, properly subject to the Commission's
order. The court also upheld the requirement in the Commission's order directing that petitioners' salesmen affirmatively
state the true nature of their business when approaching prospective customers in their homes.
In Lester S. Cotherman and William F. Sullivan (officers of Consolidated Mortgage Co., D. 8723), in which the
Commission found misrepresentation in the advertising and offering of money-lending services, the Firth Circuit (New
Orleans) rejected petitioners' challenges as to the Commission's jurisdiction on the grounds that these objections had been
waived before the agency. The court ruled that even the question of subject-matter jurisdiction can be waived unless an
agency has "patently traveled outside the orbit of his authority." The court also held that the Commission had properly
rejected petitioners' "abandonment" defense, and that is was warranted in including petitioner Sullivan in the order in
a personal capacity. The Commission, however, was directed to modify the order in certain respects to permit petitioners
to make truthful statements concerning the terms of their money-fending services.


In Joseph L. Portwood (D. 8681) the Tenth Circuit (Oklahoma City) upheld the Commission's finding that
petitioners, in operating a philatelic stamp business, made various misrepresentations with regard to unsolicited
merchandise mailed to prospective purchasers. The court, however, directed modification of the affirmative disclosure
requirement in the Commission's order so as to clarify the recipient's obligations on receipt of such material.
In Cinderella Career & Finishing Schools, Inc., Stephen Corporation, and Vincent Melzac (D. 8729) the Commission
had found various false and deceptive advertising representations in connection with offering to train young women for
careers as airline stewardesses or department store buyers. The District of Columbia Circuit, however, set aside the
Commission's order for two reasons: (1) That the Commission had failed to properly consider the entire record in
overturning the hearing examiner's dismissal of the complaint; and (2) that Commissioner Dixon, Chairman of the
'Commission at the time the case was decided, improperly participated in the decision in view of certain statements
contained in a speech given by him while the matter was before the Commission for decision. The court remanded the
case to the Commission for further consideration without Mr. Dixon's participation. The Solicitor General has declined
to permit the Commission to seek certiorari.
Section 5 deceptive practice cases pending in courts of appeals at the close of fiscal 1970 were: Leon A. Tashof
(d/b/a New York Jewelry Co., D. 8714) in the District of Columbia Circuit, an important "pilot" case involving
misrepresentations as to prices and to the extension of credit terms in the framework of "ghetto" merchandising; Windsor
Distributing Co. D. 8773) in the Third Circuit (Philadelphia), involving deceptive statements in connection with the sale
of vending machines; Star Office Supply Co. (D. 874,9) in the Second Circuit (New York), involving misrepresentations
in connection with the sale of office stationery; and Thermochemical Products, Inc. (D. 8725), in the Third Circuit
(Philadelphia), in which the Commission had found various deceptive representations in connection with the sale and
distribution of paint. In the latter case the court has issued an injunction pendente lite requiring compliance with the
Commission's order pending final disposition of the review proceeding.
In the area of "drug" advertising under section 12 of the Federal Trade Commission Act, the Sixth Circuit
(Cincinnati) decided S.S.S. Co., Inc. (D. 8646), in the Commission's favor. In that case, the Commission bad found that
the company had falsely advertised the efficacy of its tonic and tablets as regards medical conditions associated with iron
deficiency. The court reviewed the evidence establishing that only a small minority of people suffered from tiredness
or lack of energy due to iron deficiency anemia and that in most of such cases these symptoms were attributable to other
ailments, for the treatment of which S.S.S. medications were not a remedy. It held that the Commission was fully
justified in ordering that any representations that S.S.S. preparations were beneficial in treating tiredness symp-


toms must be limited to those symptoms caused by a deficiency of one or more of the vitamins or iron contained in the
preparations, and further, that such representations must be accompanied by affirmative disclosure by the company that
the great majority of persons experiencing tiredness symptoms will derive no benefits from its preparations.
In Grove Laboratories (division of Bristol-Myers Co., D. 8643) the Fifth Circuit (New Orleans) sustained the
Commission's determination that the company had deceptively advertised the efficacy of its hemorrhoid preparation
"Pazo." The court held, however (in line with the Sixth Circuit's fiscal 1969 decision in American Home Products Corp.),
that the Commission's order was too broad and should be modified to permit the company to represent that its products
may afford temporary relief from pain and itching and help reduce swelling associated with hemorrhoids in many
instances. The case was remanded to the Commission for the entry of a modified order. In the American Home Products
case (D. 8641) the Commission's modified order was upheld this year by the Sixth Circuit with minor language changes.
In addition, there are three similar "hemorrhoid" cases which have been held in abeyance in the Second Circuit (New
York) pursuant to stipulation of the parties pending the final resolution of American Home Products, viz., Humphrey's
Medicine Co. D. 8641, E.C. Dewitt & Co. (D. 8642) and The Mentholatum Co.
During fiscal 1970, the Commission was again faced with numerous court suits challenging its jurisdiction or
methods of procedure:
In Textile and Apparel Group, American Importers Association (File 201-12-1), the Supreme Court denied petition
for certiorari filed on the Commission's behalf to review a decision of the District of Columbia Circuit holding that the
promulgation of rule 36 under the Wool Products Labeling Act was beyond the Commission's authority under that statute.
(In substance, rule 36 provided for the temporary detention of imported wool products by the Bureau of Customs to
permit the Commission to require tests as to fabric content.)
The complaint filed in Bristol-Myers Co. (Trade Reg. Rule 215-14) sought to prevent the Commission from
proceeding with its pending analgesic rulemaking proceeding on jurisdictional grounds, and to compel the Commission
to produce documents from its files for the company's inspection and use under the Public Information Act. The District
of Columbia Circuit, this year, upheld the district court's fiscal 1969 dismissal of the jurisdictional issue, but overturned
the lower court on the question of the disputed documents and remanded the case for further consideration.
In Lehigh Portland Cement Co. (D. 8680) the Fourth Circuit (Richmond) affirmed the judgment of the U.S. District
Court for the Eastern


District of Virginia granting the Commission's motion for summary judgment and denying a cross-motion for summary
judgment filed by Lehigh. Lehigh had contended, in a complaint for declaratory judgment and injunction, that the
Commission's section 7 proceeding against it was prejudiced by press releases and by the Commission's industry-wide
investigation concerning 'vertical integration in the cement and ready-mixed concrete industries.
In Papercraft Corp. (D. 8779) the U.S. District Court for the Western District of Pennsylvania granted the
Commission's motion for summary judgment and denied the motion for summary judgement filed by plaintiff. Papercraft
had sought an order requiring the Commission to exercise its power under section 6(b) to conduct a study of the giftwrapping market for Papercraft's use in defending a section 7 proceeding brought by the Commission.
In Maremont Corp. (D. 8763) the U.S. District Court for the Northern District of Illinois dismissed the company's
complaint for declaratory judgment and injunction on the grounds of failure to exhaust administrative remedies.
Maremont had alleged that the conduct of the Commission's administrative proceeding against it was de riving the
company of various statutory and constitutional rights. The case has been appealed to the Seventh Circuit (Chicago).
The complaint in Genuine Parts Co. (File 671 0673) in the U.S. District Court for the Northern District of Georgia
(Atlanta division) sought an injunction against the enforcement of a Commission section 6(b) order requiring a special
report, and also sought a declaratory judgment to the effect that the order was harassing, oppressive and unreasonable
and, therefore, in violation of plaintiff's constitutional rights. The Commission filed a counterclaim seeking enforcement
of its order and moved for summary judgment. Following hearings, the court directed enforcement of substantially all
of the Commission's order.
In Safeway Stores, Inc. (File 691 0079), the U.S. District Court for the Northern District of Texas was requested to
enjoin the Commission from further proceedings upon a subpoena issued against Safeway in an investigation by the
Commission. Safeway contended that such proceedings would conflict with an outstanding consent judgment issued
against it by that court in a case brought by the Justice Department. The court, while denying the Commission's motion
to dismiss Safeway's application, held that the Commission had the right to proceed with its investigation but that any
information obtained could not be utilized in attempting- to secure compliance with the consent order.
In Joseph Stancato, the U.S. District Court for the Central District of California dismissed an action for mandamus
filed to compel the Commission (and the Justice Department) to institute an investigation and prosecution of certain
corporations. At the close of the fiscal year the action was still pending on petition for rehearing.


The complaint in L. C. Balfour Co. (D. 8435) in the U.S. District Court for the Eastern District of Virginia contends
that the Commission's final order in Docket 8435 was based in part on evidentiary matters going beyond the time period
stipulated to by the parties in settling an earlier suit by Balfour in that court. 'Me court has denied Balfour's motion for
preliminary injunction. This action is being conducted contemporaneously with Balfour's appeal from the merits of the
Commission's section 5 decision now pending in the Seventh Circuit (Chicago).
In Jewel Companies, Inc., et at. (Ds. 8786-8790), several brokers and retailers of fresh fruits and vegetables brought
an action in the U.S. District Court for the Northern District of Illinois to prevent the Commission from prosecuting
administrative proceedings against them charging violations of section 2(c) of the Clayton Act. The court denied the
Commission's motion to dismiss, and the Commission filed an interlocutory appeal in the Seventh Circuit (Chicago).
The matter has been argued and awaits decision by the appellate court.
In Continental Baking Co. (D. 8309), the U.S. District Court for the District of Delaware this year rejected the
Commission's motion to amend the court's fiscal 1969 interlocutory order and to issue its final judgment so as to permit
appellate review. His suit involves problems connected with the Commission's efforts to determine whether Continental
Baking is complying with the Commission's order issued against it in the Bakers of Washington case. (In ruling upon
Continental's petition for relief pendente lite, the court has held (erroneously, we believe) that civil penalties for violating
the Commission's order may not be assessed until the Commission first rules whether the conduct outlined in
Continental's compliance reports violates the order and informs the company of this.)
There were several other collateral matters pending in the courts at the close of fiscal 1970. In Sydney N. Floersheim
(D. 8721) the complaint in the U.S. District Court for the District of Columbia seeks a declaratory judgment to the effect
that certain "debt collection" forms submitted to the Commission for approval, but thereafter rejected, are in fact lawful
and in compliance with the Commission's order. Floersheim also seeks a preliminary stay of civil penalty proceedings
during the pendency of the litigation. An earlier action brought by Floersheim and Payment Demand, Inc., alleging that
the Commission was prematurely attempting to enforce the cease and desist order, was dismissed by the court on the
grounds of mootness.
Pending in the U.S. District Court for the District of Columbia was American Brands Inc. (D. 8799), in which
various motions of the parties are waiting hearing. This suit charges the National Association of Broadcasters and the
three major networks with violation of the antitrust laws in refusing to broadcast certain of the company's cigarette
advertising. Plaintiff also seeks to enjoin the prosecution of a Commission complaint alleging false advertising of the
tar content, of certain of the company's cigarettes.


A complaint filed in Central Dairy Products Co. in the U.S. District Court for the District of Columbia seeks the
disclosure, pursuant to the Public Information Act, of information contained in certain of the Commission's
investigational files for the use of Central Dairy in connection with private antitrust litigation. The Commission had
granted disclosure of part of the requested material but has withheld disclosure of other portions.
In Koppers Co. (D. 8755) in the U.S. District Court for the Eastern District of Virginia, the Commission has filed
its answer to the complaint following the denial of Koppers' motion for a temporary restraining order. The company has
sought to enjoin the Commission's section 5 proceeding alleging that certain interlocutory rulings have deprived it of
needed discovery in that case.
Also pending at the close of fiscal 1970 were three cases seeking declaratory and injunctive relief against the
Commission (and the Board of Governors of the Federal Reserve System), alleging that a portion of Regulation Z
promulgated under the Truth-In-Lending Act is unauthorized: N. C. Freed Co. and International Roofing Corp. (File 9990) in the U.S. District Court for the Western District of New York; Gardner and North Rooling and Siding Corp. and
Surfa Shield Corp. (File 99-89) in the U.S. District Court for the District of Columbia; and Continental Oil Co. in the
U.S. District Court for the District of Delaware.
During fiscal 1970, the Commission with the permission of the Department of Justice initiated judicial proceedings
to enforce 19 subpoenas, and there was considerable activity in such cases in both district courts and courts of appeals.
The U.S. District Court for the Northern District of Alabama ordered enforcement of a Commission subpoena in
American Aluminum Corp. (Norman J. Foucha, File 662 3701) and also denied a motion for stay. Following
respondent's appeal to the Fifth Circuit (New Orleans), compliance with the subpoena was effected, and the appeal was
In three instances, efforts to obtain compliance with Commission subpoenas involved contempt proceedings. In
International Creditors Corp. (Melvin G. Rabin, File 685 8121), the U.S. District Court for the Eastern District of
Pennsylvania directed compliance with the Commission's subpoena. Stay pending appeal was denied by the Third Circuit
(Philadelphia) and, later, by the Supreme Court. Following Mr. Rabin's further refusal to comply, proceedings for both
civil and criminal contempt were instituted in the district court. Thereafter, compliance was obtained, and the appeal
was dismissed. The contempt proceedings remained pending at the close of the year, although the Commission has
moved to discharge the proceeding for civil contempt.


In Triangle Aluminum Industries, Inc., (Gene Daniel, Jean Elrod, Sol Blaine, File 672 3394,), the U.S. District Court
for the Northern District of Georgia (Atlanta division) ordered enforcement of the Commission's subpoenas.
Subsequently, two of the individuals involved complied with the subpoenas (Daniel and Elrod). Mr. Blaine appealed
to the Fifth Circuit (New Orleans), but motions for stay were denied at both the district and circuit court levels.
Following Mr. Blaine's further refusal to comply, the Commission moved for civil contempt in the district court.
Following the dismissal of his appeal by the court of appeals, compliance in pertinent part was obtained and the district
court dismissed the contempt citation.
In Harry Stroiman (d/b/a Empire Builders Co., File 662 3513), the U.S. District Court for the Southern District of
Iowa adjudged Mr. Stroiman in civil contempt for failure to obey its order requiring him to comply with the
Commission's subpoena and imposed a fine of $100 a day for every day of noncompliance, reserving the question of
criminal contempt. Thereupon, Mr. Stroiman complied and the court dismissed the criminal proceeding. Mr. Stroiman's
appeal to the Eighth Circuit (St. Louis) from the civil contempt judgment was pending at the close of fiscal 1970.
The Commission was also active in fiscal 1970 in seeking enforcement of "third party" subpoenas, i.e., subpoenas
issued at the request of respondents to Commission complaints to assist in the preparation of their defenses. In Lehigh
Portland Cement Co. (D. 8680), petitions were filed in the U.S. District Court for the District of Columbia to enforce
13 subpoenas issued at Lehigh's request. Subsequently, eight subpoenas were complied with, and the proceedings as to
these were dismissed without prejudice. In one instance, an order of enforcement was obtained but a hearing date on
the return had not been set as of the close of the year. As to the four remaining subpoenas, the District Court directed
compliance and denied motions for stays pending appeal. On appeal, however, the District of Columbia Circuit vacated
the judgment below and remanded the matter to the Commission for further consideration. The Court of Appeals held
that the Commission, in approving a protective order designed to safeguard the receipt and use of the sensitive
competitive information requested, had failed to sufficiently articulate its reasons for approving a protective order less
stringent than the order it had earlier approved in a case involving similar facts.
In Koppers Co. (D. 8755), another "third party" matter, the U.S. District Court for the District of Columbia ordered
compliance with a subpoena issued at Koppers' request directed to United States Pipe & Foundry Co. Dissatisfied with
the extent of the court's ruling, Koppers requested the Commission to appeal. Upon the Commission's refusal, Koppers
moved for leave to intervene in the District Court and sought to have Pipe & Foundry held in contempt for failure to
comply with the court's order. The Commission opposed both motions and the court denied them. Koppers then at-


tempted to secure such relief in the District of Columbia Circuit but was similarly unsuccessful.
Pending at the close of fiscal 1970 in the District of Columbia Circuit was an appeal filed in Lehigh Portland Cement
Co. (Ralph L. Browning, D. 8680). The U.S. District Court for the District of Columbia has directed enforcement of
the Commission's subpoena as to this officer of Lehigh, and compliance, in fact, has already been obtained.
Other subpoena enforcement proceedings pending at the close of fiscal 1970 were Southern Cross Discount Corp.
(Emanuel Gladstone, File 682 3401) in the U.S. District Court for the Northern District of Georgia (Atlanta division),
A & R Agency (File 020 8716) in the U.S. District Court for the Northern District of Illinois (Eastern Division), and
Morison and Foremost-McKesson (File 691 0009) in the U.S. District Court for the Northern District of California.
In addition to subpoena matters, there were four court actions in fiscal 1970 involving efforts to obtain compliance
with Commission section 6(b) orders calling for the filing of special reports: Milwaukee Boiler Mfg. Co. (File 34-66918) in the U.S. District Court for the Eastern District of Wisconsin; Marx Baking Co. (File 41-42-050) in the U.S.
District Court for the District of Colorado; Chicago Casket Co. (File 39-44-280) in the U.S. District Court for the
Northern District of Illinois; and Victor Gloves, Inc. (File 23-44-515) in the U.S. District Court for the Southern District
of New York. In two of these cases, Milwaukee and Marx' court enforcement orders were entered pursuant to consent,
while the other two matters, Chicago Casket and Victor, were pending at the close of the year.