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ORS OF THE FEDERAL RESERVE SYSTEM
November 8, 1939
R&S r t p - 179

For r e l e a s e i n evening papers
Thursday,, November 9//

;VS

STORE SALES IN OCTOBER 1939
P r e l i m i n a r y Report

Department s t o r e s a l e s in October showed s l i g h t l y l e s s t h a n t h e u s u a l seasonal
i n c r e a s e from t h e advanced September l e v e l , and t h e Board's a d j u s t e d index declined
from 91 t o 90. The index i s shown below f o r t h e l a s t t h r e e months and f o r
October 1938•
Oct.

Index of department s t o r e s a l e s
1923-1925 average = 100
Adjusted f o r s e a s o n a l v a r i a t i o n
Without seasonal adjustment
/

1939
Sept,

90
99

91
97

Aug.

1938
Oct *

89
69

84
92

Sales in October were 6 per cent l a r g e r t h a n in October 1938, and t h e t o t a l
f o r t h e f i r s t t e n months of t h e year was 5 per cent above l a s t year*
REPORT BY FEDERAL RESERVE DISTRICTS
Percentage change
Number
Number
from a year ago
of s t o r e s of c i t i e s
October* Ten months r e p o r t i n g included
+6

+6

551

248

Boston
New York
Philadelphia
Cleveland

0
+4
+4
+13

+3
+1
+6
+7

51
55
30
31

31
28
12
11

Richmond
Atlanta
Chicago
S t . Louis

+4
+8
+12
+5

+4
+9
+7
+6

57
26
92
32

27
17
32
15

+6
-1
+4
+4

+4
+1
+1
+4

36
24
19
98

18
16
9
32

Total
F e d e r a l Reserve d i s t r i c t s :

Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o

* October f i g u r e s p r e l i m i n a r y ; in most c i t i e s t h e month had t h e same
number of b u s i n e s s days t h i s year and l a s t y e a r , but in October
t h i s y e a r t h e r e were f o u r Saturdays as compared w i t h f i v e a year ago.