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COITFIDENTIAL - F. R. , , x'% \<&> SPECIAL "JEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED j rfx Vv > Sales i n selected departments c^cNG° Department NOT FOR PUBLICATION % ' v-% January 10, 1955 Percentage change from a year ago Monthly unadjusted indexes U weeks (1947-49 average monthly sales = 100) One week ending ending 1954 1953 Jan. 1 jDec.25*[Dec. Id [Dec, 11 Jan. 1 Dec. j Nov. | Oct. | Sept. Jan. Dec. Nov. Oct. Sept. GRAND TOTAL SALES 1/ 2/ - 3 +16 + 1 + 2 + 4 el88 P 127 109 101 80 186 123 112 100 Furniture and bedding - 2 +18 + 9 + 5 + 6 el06 pl26 128 115 110 103 121 132 112 D canes t i c f l o o r coverings - 5 + 8 + 6 + 5 + it e 81 p l l 2 110 91 75 81 109 122 93 Major appliances +28 r+13 +11 +10 +12 e 6l P 67 82 72 59 57 65 75 70 Radio, phonograph, TV - 3 +33 + 2 - 1 + 7 e224 pl46 137 123 101 225 157 141 119 0 r+21 + 7 + 3 + 6 el05 pill ii4 101 89 103 110 118 99 - 3 r+16 + 1 + 2 + 4 el98 pl29 108 101 79 196 125 111 100 Total of departments 1/ ALL OTHER SALES 1/ i V ' * j. v w » ^ X* A_fkJ W X i l l U ^ V * . x i W W WVVVx X V - L J W J- X 0 U . X V U 0 1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here solely to permit comparisons with departmental changes. %/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y to permit comparisons with departmental changes. For weekly movements of t o t a l department store s a l e s , r e f e r t o the regular weekly sales report H.8a (based on about 550 s t o r e s ) . Note:—Total n a t i o n a l sample i s comprised of some 115 stores (varies s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y reporting monthly departmental f i g u r e s . The large increases shown f o r t h i s week r e f l e c t i n p a r t the f a c t t h a t t h i s year Christmas f e l l on Saturday and the week therefore included f i v e days of heavy pre-Christmas shopping as compared with four days l a s t year when Christmas f e l l on Friday. 1 CONFIDENTIAL - F. R. SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUGARY BY DISTRICTS Sales i n Selected Departments NOT FOR PUBLICATION Furniture and bedding United S t a t e s .Boston kjew York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco United States Boston New York Philadelphia Cleveland Domestic f l o o r coverings " Major household appliances 4 weeks h weeks k weeks One week ending One week ending One week ending ending ending ending Jan. 1 Dec. 25* Dec. 10 |Il e c . l l Jan. 1 Jan. 1 Dec.25* Dec.ltijDec.il Jan. 1 Jan. 1 Dec. 25* Dec. 10 [Dec. 11 Jan* 1 +10 - 2 + 9 + 6 + 5 + o + 6 + 1* + 5 +20 r+13 - 5 +11 +10 +12 +2d + 0 + u - 2 6 + 7 +20 -31 - 1 - 2 +32 +30 -17 + 9 - it - 1 +2i* +17 +17 +15 -11 + 6 + 6 +22 +11 +10 +21 +13 + 7 +13 +1*8 + 7 - 5 + 5 +1*3 + 8 - 3 -25 + 6 +17 0 + 8 +63 +20 +23 -28 +30 - 1 -26 - It -30 -16 -20 -lit + 1* - 5 +10 +16 + 7 - 3 - 6 +W* - 1 +10 + 7 r-22 +25 +39 + 8 +12 + 5 +12 - 3 +20 - 8 +19 + l +12* + 2 +16 +1*3 +55 -17 +90 +17 r-29 +26 +11 +21* +11 + 5 + 2 +6 +15 + 2 - 8 + 6 +11* + 1 - 2 +10 +88 +19 + 1* - 7 +10 +19 -15 -22 -20 -15 0 - It +30 +22 -19 -19 +17 + it -29 +11* +1*7 -16 - 9 r- 2 —20 + h + 1* - 3 + 5 - 3 - 7 Radios,phonographs,television,etc. Total of It departments It weeks One week ending One week ending ending Jan. 1 Dec. 25* Dec. 18 IEi e c . l l Jan. 1 Jan. 1 Dec.25* (Dec. 18 |E)ec. 11 + 2 0 — 1 + 7 +33 r+21 - 3 + 7 + 3 -20 +43 +25 -26 - 6 +17 + 7 + 3 - 9 + 1 +li.l + 6 + 6 +12 ; - 1 +22 +12 +19 +1*1 -13 - 6 +1*0 + 6 - 2 -15 - 9 - 3 +36 -11 + 9 + it +21 -39 - 8 + 2 -27 +18 +12 + 3 +16 - 2 +1*2 - 2 +289 +1*3 r- 7 +32 +38 +19 -10 +lit +28 +18 - 8 - 3 - 1* +11 +15 +35 -38 +39 - 7 +69 + 7 - 9 + 3 r-15 -13 Grand TotaT-- e n t i r e +11 +82 - it + 7 +17 +18 + 8 +69 - 6 +10 + 2 +33 +12 + it -10 - 9 store - y — 4 weeks U weeks One week ending ending ending Jan. 1 Jan. 1 Dec. 25* (Dec. 10 (Dec. 11 Jan. 1 + 6 +16 + 1 + 2 + it - 3 0 + 2 + 1 +13 + 3 - 5 +11* - 6 r+17 + 1 + 6 + 9 + 1* 0 + 2 - 2 -lit +19 - 1* - 2 +llt - 1 -15 - 3 Richmond Jltlanta phieago St* Louis -26 +3 5 - 8 +1*5 +31 r+25 +28 +35 + 3 -10 0 +13 + 5 +21 — 6 +15 + 6 +12 + 3 422 - 3 +2tit - 5 +60 +23 r - 1* +28 +33 +11 + 1 + 5 +13 + 2 +25 - 5 +ll + 8 +13 + 3 +26 - 3 +38 -11 + 7 +17 +16 +18 +17 + + + + 1 3 2 7 0 +10 - 1 + 1* + 1* +12 + 3 + 8 Minneapolis Kansas City Dallas San Francisco -19 -27 +32 - 6 +20 +102 +37 r+ 5 - It +1*5 - 7 + 5 -20 +29 +lit -12 - 6 +U2 +lit - 2 + 1 -25 + 6 - 9 +27 +65 +12 r 0 + 3 +15 + 7 + 3 -10 +10 + 7 - 7 + 2 +13 + 8 - 3 + 3 - 7 +11 + it +16 +17 +16 r+10 + + + + 2 1 5 3 + + - + + + + 2 5 8 1 i* 5 9 it
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