Full text of H.8a Weekly Department Store Sales : January 4, 1955
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CONFIDENTIAL - F .
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SPECIAL v/EEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMAJJJ^
W
Sales in selected departments
% ,
5
\ify
January b, 1955
01 ^
Department
Percentage change from a year ago
h weeks
One week ending
ending
Dec.25* Dec.18 Dec.11 [Dec. U Dec. 25 Nov.
GRAND TOTAL SALES 1/ jV
+16
+ 1
+ 2
- 1
Furniture and bedding
+18
+ 9
+ 5
+
Domestic f l o o r coverings
+ 8
r+ 6
+ 5
Major appliances
+17
r+11
Radio, phonograph, TV
+33
Total of U departments 1/
ALL OTHER SALES 1/
jr
* » ~ ——«*•*"»*«•* jr »
h
NOT FOR PUBLICATION
Monthly unaa$S6i*pd indexes
average monthly sales
100)=
19bU
1953
Oct. | Sept. 1 Aug. Dec, | Nov, | Oct. | Sept. t Aug.
(19k7-h9
pl27
109
101
87
186
123
112
100
87
+ 7
pl26
128
115
131
103
121
132
112
136
- 1
+ 3
pll2
110
91
77
81
109
122
93
83
+10
+ 2
+ 7
P 67
82
72
73
57
65
75
70
7h
+ 2
- 1
- 2
+ 6
plii6
137
123
89
225
157
iia
119
93
+22
+ 7
+ 3
+ 1
+ 6
pill
11U
101
100
103
110
118
99
10li
+15
+ 1
+ 2
- 1
+ 3
pl29
108
101
85
196
125
i n
JL
h
+
1
100
8k
l i e v JLO c u «
1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here solely to permit comparisons with departmental changes#
2/ Figures are based on the abbreviated sample described in note below and are presented here s o l e l y to permit comparisons with departmental
changes. For weekly movements of t o t a l department store s a l e s , r e f e r to the regular weekly sales report H.8a (based on about 550 s t o r e s ) .
Note: Total n a t i o n a l sample i s comprised of some 115 stores (varies s l i g h t l y among departments) of the approximately 350 s t o r e s regularly
I
reporting monthly departmental figures*
*—The large increases shown f o r this week r e f l e c t in p a r t the f a c t t h a t t h i s year Christmas f e l l on Saturday and the week therefore i n cluded f i v e days of heavy pre-Christmas shopping as compared with four days l a s t year when Christmas f e l l on Friday.
CONFIDENTIAL - F . R.
United States
Boston
|Wew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
^Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUM1ARY BY DISTRICTS
NOT FOR PUBLICATION
Sales i n Selected Departments
(Percentage "change from corresponding period a year ago)
Page 2
Furniture and bedding
Major household appliances
Domestic f l o o r coverings
k weeks
U weeks
k weeks
One week ending
One week ending
One week ending
ending
ending
ending
Dec.25*jDec.lO Dec.11{Dec. 4 Dec.25 Dec.25* Dec.10 Dec.11|Diec.
Dec.25 Dec. 25* jDec.10 JDec.ll|Dec. It Dec.25
+10
+ 2
+lo
+ 8
r+11
- 1
+ 9
r+ 6
+17
+ 7
+ 3
+ 7
+ 5
+ 5
+ 0
-1*6
-10
+16
+ 6
+20
-11 1 + 2
+30
- 6
- 2
- 1
- It
+
-17
+10
+18
+ 6
+21
+22
+ 6
+ 6
+11
+llt
+22
+17
+17
+2 It
+ 7
+ 8
+li8
+ 6
+ 8
0
+12
+13
- 1
+23
+ 7
+17
+ 9
+ 5
+143
- 3
+10
- 1
+30
- 6
+16
- 1
- 1
-26
-16
-19
-lit
-15
- 3
- 9
k
+k
h
+k2
-k
+ 7
-23
+25
+39
+ 8
r+12
+ 5
+12
- 3
+20
- 8
+19
- 7
+29
-Hi
+12
0
+13
- 3
+17
+17
-27
+26
+11
+2k
r+11
+5
+ 2
+ 6
+15
+ 2
- 8
+16
-12
- 7
- 8
+15
- 2
+ 2
-k
+1*3
+26
+32
+38
k
+88
+20
- 2
- 2
+Ut
+19
+19
+ It
+35
- 7
0
-20
-10
+10
+30
-22
+19
+39
-15
-13
- 5
- 6
+ 6
+22
-16
+ 3
+17
- 9
-19
+it7
- 3
-11
- 1
+ It
+13
+ u
+ h
+5 +5 + 3
- 3
- 7
Grand
Total of U departments
Radios,phonographs, t e l e v i s i o n , e t c .
It
weeks
it weeks
One week ending
One week ending
ending
ending
Dec.25* Dec.10 Dec.11 Dec. It Dec.25 Dec.25* Dec.10 Dec.11IDiec.
Dec.25 Dec. 25*
+16
+ 6
+ 1
+ 2
+ 6
+22
- 1
- 2
+33
+ 7
+ 3
-20
-20
+13
-26
- 9
+25
- 9
+ 3
+ 7
- 3
0
+16
+ 6
+ 6
+10
+12
+19
+11
+22
+15
+
6
+ 1
+ 6
+19
+ 9
+a
+W
+ 5
-15
- 9
- 3
- 8
+llt
-18
+21
- 2
+ 2
-11
+36
-11
+ 9
+ 3
+lk
k
-lk
+kl
+31
+31
+28
+35
+ 3
-10
0
+13
+20
+102
+37
+ 7
+1*5
- 7
+ 5
-k
+5
- 6
+15
- 8
+11
+10
+10
+ 1
+17
-20
+29
+Ut
-12
-13
+15
+ 9
+ 1
- 6
+1*5
+11
0
+21
+ 6
+5
+lk
+13
- 5
+ll
- 8
+12
+ 8
+11
+ 1
+15
+ 3
+15
+ 7
r+ 3
-10
+10
+ 7
- 7
- 9
0
+15
+ 7
0
+23
+ 3
+28
+33
+11
r+ 1
+ 2
+25
+27
+65
+12
+ 2
+5
+ 3
- 5
+ 2
+ 3
+17
+16
+18
+17
+16
+17
+16
+11
+19
r-10
+1U
+28
+11
+82
- a
+ 7
+10
+19
+5
+k$
-3k
+18
+20
+ 9
+27
- 6
- 2
+15
- 2
+11
+33
- 7
+ 8
+ 2
+ 7
-16
-10
-13
r-13
T o t a l - - e n t i r e s t o r e £/
It weeks
One week ending
ending
Dec.10 Dec.11 Dec. h Dec.25
+ 2
+ 1
- 1 i + it
0
+ 1
— 1 + 3
+ 7
+ 1
+ ii
+ 9
+ 1
0
- 2
- 7
- 1
8
- 2
- 3
+k
+
r+
+
+
1
3
2
7
+ 2
+ 1
+5
+ 3
0
+10
- 1
+ k
0
+13
- 2
+ 2
+ 3
+10
+ 3
+ 7
+
+
-
+ 2
- 1
- 2
+5
+
+
+
+
2
5
8
1
2t
5
7
2
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