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LIBRARY
CONFIDENTIAL - F. R,.

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED S T S y j R Y ^
,W

Department

Sales i n s e l e c t e d departments
Percentage change from a y e a r ago
k weeks
One week ending
ending
Nov. 6 Oct. 30 Oct. 23 | 0 c t . 16 Nov. 6

Oct.

NOT FOR PUBLICATION

cmr-

November 15, 1 9 $ h

(191*7--lt9 average monthly s a l e s = 100)
1953
Sept, i Aug. 1 July Nov. ! Oct. | S e p t . | 1 Aug. I J u l y

195k

GRAND TOTAL SALES 1 / 2/

+ il

+ 3

+ 8

+ 1

+ 3

e!08

101

87

76

123

112

100

87

77

F u r n i t u r e and bedding

+ 3

+ 3

0

+ 5

+ 2

el2l

115

131

110

121

132

112

136

112

Domestic f l o o r coverings

+ 2

0

- 5

-11

- 5

el07

91

77

61

109

122

93

83

61

Major appliances

+ 8

+20

+13

+21

+15

e 79

72

73

92

65

75

70

7k

83

Radio, phonograph, TV

+ 7

+12

+ 9

+ 5

+ 8

el39

123

89

73

157

lUl

119

93

73

T o t a l of I4 departments 1/

+ 2

+ 5

+ 1

+ 3

+ 3

ell2

101

100

90

110

118

99

10lt

89

ALL OTHER SALES 1/

+ h

r+ 2

+ 9

0

+ 3

el08

101

85

7h

125

111

100

8k

76

- . *
—»
c--riBoxmaucu iruai weett-Ly saxes i i g u r e s .
1/ Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes.
—/
S u ^ e s - are based on t h e abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t P.8a (based on about 550 s t o r e s ) .
N o t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .




V

CONFIDENTIAL - F. R.

United S t a t e s
.Boston
piew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas CityDallas
San Francisco

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
I Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San Francisco
For f o o t n o t e s , see page 1,



NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales i n Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major household appliances
F u r n i t u r e and bedding
Domestic f l o o r coverings
U weeks
Z* weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Nov. 61 Oct.301Oct.23'Oct.16 Nov. 6 Nov. 6(Oct.30 |Oct.23|Oct.16 Nov. 6 Nov. 6 |0ct.3O |Oct.23'Oct. 16 Nov. 6
TT
+20
IT - r y
•+I3+21 +15
+ 2
+T
^-11
TT
T
+ 1
+12
+12
+12
-12
-12
- 2
+11
+ 3
TlT
•^nr
TT
T T
+ 6
+ 6
- 2
+19
+ 3
+10
It
2
1
-10
2
2
+
5
-19
- 5
- 7
- 5
+22
- 8
+11*
-20
+ It
+27
-11
+29
+3 it
-19
-17
+ 3
- 9
-13
- 5
- 8
- 8
+21*
+17
+32
+
9
-Hi
+5
-Hi
+
5
-15
+ 5
-13
- 5

+~2

~w

-3k

+ 1*
+ 9
-

0h

+76

0
0
+11
+ 7

+ 8
+ll*

-15
+ 7

+ 1*
+16
+26
+26

+
+
+
+

u
8
1*
9

+25
- 3
- 1*
+18

+ It
0
+ 2
-11

+10
+31
- 3

+5

- 7

+ 2

- 1*
- 1

+
+
+

7
5
2
2

+ 5
+37
+ 2
+ 5

+31
+38
+19
+lt0

+27
- It
+ 3
+36

+53
-31
+llt
+26

+30
+ 8
+10

+26

+ 2
+20
+60
+1*0
+25
+18
+11;
-10
+26
+ 7
+59
- 3
- 3
+ 6
+16
- 8
0
+22
+11*2
+1*0
- 6
+59
+23
+lt5
-23
-15
+1*0
+86
+21*
- 1*
+22
+10
+31*
- 9
+ 9
+38
+33
+25
+53
+ 1*
- 6
+ h
0
- 6
0
r- 2
r+ It
- 5
-lit
+ 7
- 3
- 5
- 3
- 5
Radios,phonographs,television,etc.
Grand T o t a l — e n t i r e s t o r e
T o t a l of 1* departments"
Z* weeks
1* weeks
i* weeks
One week ending
One week ending
One week ending
ending
ending
ending
Nov. 6[Oct.30jOct.231Oct.16 Nov. 6 Nov. 6IOct.30IOct.23IOct.16 Nov. 6 Nov. 6 [Oct. 30 jdct.23 [Oct. 16" Nov. 6
+12
TT
+ 0
+ l
+ 3
+ 9
+ 2
+ 1
+ 7
+ 3
+ 5
+ 5
+ 3
+ 3
+T
+
y
^-10
-16
+ 1
+
3
+17
+
1
+
1
+11
+TT
+T
TT
7
- 3
- 3
+12
+22
+13
+11*
+5
+10
r+ 8
+ 9
- 6
+ 2
+ 2
+ 9
+11
+ 3
- 7
+ 1
+13
- 2
+22
-12
+ 3
+10
- 6
+12
- 1*
+11
+ 3
+ 3
- 9
-13
0
+11
0
- 2
6
+
3
6
-11
6
6
-19
- 3
3
- 3
- 3
-12

-35
- 5

0
+19

+15
+32
0
+31

+10
+17
+ 5
+33

+32
- 7
+ It
+ 5

+ 8

+25
+111
+18
r-16

- 8
+1+5
+61
- 9

+1*2

+23
-17

+llt
-26

+12
+37
+17
+81*
+16
-16

+18
+ 3
+ 5
+25

+11
+lli
- 2
+ 9

+ 6
+ 8
+10
+12

+Ht
+ 7
- 7
+11

+ 9
+69
+25

+lt9
- 2
+ 5
- 7

+5

- 3
+22
+52
- It

-Ht

+28
+28
- 6

+ 8
- 6
+16
+21

+10
+ 7
+ 1*
+13

+13
+10
- 1
+ 6

+ 7
r+ 5
0
+ 6

+22
+17
+ 8
+16

- 3
+ 6
+ 8
+10

+10

+22

+16
+22
+22
— 6

+ 1
+ 1*

+
+
r-

- 7
+ 2
+25

+ 7
+15
+22
- 1

- 1
+ 7

+1*8

+ 9
- 7

+5
- It

2
7
8
1

- 5

+9

+11*

- 3