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CONFIDENTIAL - F. R.aa^^<. V ^ T ^ ^ S FECIAL ^JEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY ^

NOT FOR PUBLICATION
August 9j 1954

Sales in selected departments

Department

Monthly unadjusted indexes
Percentage change from a year ago
(1947-49 average monthly sales = 'LOO)
4 weeks
One week ending
±9t>J
ending
1954
July
1
June May
Aug.
Apr.
June
July
|
I
May
July
31
July 31 July 24|July 17|July 10*
0

+ 1

+ 3

-18

- 4

e 78

v 96

93

Furniture and bedding

+ 2

+10

+ 2

-20

- 2

elllt pl06

108

Domestic floor coverings

+ 1

+ 6

+ 6

-17

- 2

e 62 p 65

Major appliances

+ 1

+10

+51

-17

+ 7

Radio, phonograph, TV

- 7

+13

+15

-22

Total of 4 departments 1/

+ 1

+ 9

+11

0

- 1

+ 2

GRAND TOTAL SALES 1/ 2/

ALL OTHER SALES 1/

1 Apr.

87

77

97

99

95

9b

136

112

111

116

108

80

70

83

61

67

85

83

e 90 P 87

65

62

74

83

88

72

66

- 4

e 75 p 74

73

76

93

73

75

74

81

-20

- 1

e 92 p 88

87

79

10)4

89

91

93

89

-18

- 5

e 76 P 97

94

103

84

76

98

99

96

100

1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores).
Notes—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.
*—In using year ago comparisons for the week ending July 10 allowance should be made for the fact that in observing the Independence Day
holiday, store closings occurred in the week ending July 10 this year whereas last year they occurred in the previous week.




CONFIDENTIAL - F. R.

United States
JBoston
H e w York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland
Richmond
g^Atlanta
^yhicago
St. Louis

SPECIAL VJEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Major household appliances
Domestic floor coverings
Furniture and bedding
4 weeks
4 weeks
4 weeks
One
week
ending
One
week
ending
One week ending
ending
ending
ending
July 31 July 24|July 17|July 10* July 31 July 31 July 24 July 17| July 10* July 31 July 31 July 24 July 17 IJuly 10* July 31
+ 10
+ 51
+ 1
+ 6
- 2
- 17
+ 6
+ 7
+ 10
+ 1
- 20
2
+ 2
- 17
+ 2
- 15
- 12
+ 19
+ 10
+ 11
- 42
+ 26
10
- 10
- 5
+ U
+ 1
+ 29
+ 23
+ h
- 8
- 26
+ 22
6
- 23
- 15
3
+ 15
- 13
- 1
5
- it
+ 2
+ 29
- 17
- 26
- 18
- 36
- 31
- lit
- 8
+ 2
+ 3
+ 11
- lit
- 1
9
+ 12
+ 2
- 31
- 8
- 16
- UO
6
+ 29
+ 7
+ Uo
+ 11
- 12
+ 6
+ 10
- it7
+ 13
3
- 35
-

-

—

-

-

+ 5
7
- 7
+ 10

+ 8
- 19
+ 10
20

—

-

+ 5
- 15
+ 3
+ 8

+ 3
+ 8
- 1
+ 16

+ 1
- 10
+ 7
- 21

- 29
- 1
- 15
- 17

6
—

h

2
- 5

—

- 10
+ 22
+ 61
+ 23
0
6
28
+ k
—
1
+
1
+ 5
- 9
20
+
13
+ 3
3
phonographs, television, etc.
U weeks
One week ending
ending
July 311 July 24 (July 17 I July 10*July 31
- 22
+ 13
+ 15
h
— 7
21
15
- 27
- 33
- 7
+ 6
+ 7
- 12
+ 39
- 7
26
- 15
- 23
- 24
- U
60
+
8
22
+ 19
- 25
+ 24
+ 3
+ 9
- 11
Radios,

-

-

—

-

-

+ 20
23
—
6
+ 18
—

+
+
+

1
5
9
0

- it
- 12
- 7
+ 23

+ it
+ 3
- 22
- 2

-

- it
+ 3it
- 5
+ 84

+ 29
+litit
+ 25
+209

- 26
+ 5
- 9
27
- 35
- 5
0
+ 8
- Itl
+ 28
+ 15
- h
Total of 4 departments

"

5
- lit
0
+ 9
_

+ 10
8
+ 21
0

-

-

—

—

+ 22
- 10
- it
+ 68

+ 5
- 16
+ 27
+ 28

- 25
- 8
- 5
- 15

+ 5
—
12
+ h
+ 22

+

9
17
+ 3
+ 6

+
+ 9
- 1
+ 36

+ it
+ 18
+ 10
+ 24

- 22
- 1
- 17
- 13

2
+ 1
2
+ 12

+
+
+

3
1
1
5

+
+
+

3
7
1
2

+
+
+
-

Minneapolis
- 30
Kansas City
- 7
Dallas
- 6
San Francisco
- 9
For footnotes, see page 1.

+ 29
+400
- 21
+ 11

0
+ 30
+ 1
+ 42

+ 36
- 62
- 31
+ 9

+ 2
+ 19
1U
+ lit

+ 10
1
+ lit
7

+
+
+
+

+
+
+
+

- 7
+ 9
- lit
- 12

+
+
+
+

+ 2
- 1
- 6
+ 1

+
+
+
+

k

+ 8
+ 7
+ 1
+ 1




+ 3
+ 27
0
+ 52

+ it
- 2
+ 31
- 9
+200
+124
+ 95
+ 98
- 11
+ 25
+ 52
+ 41
- l
— 6
- 21
+ 32
Grand Total—entire store £/
4 weeks
U weeks
One week ending
One week ending
ending
ending
July 31 July 31 July 24 July 17 July 10* July 31
July 31 July 241 July 17 1 July 10*
- 10
0
- 1
+ 1
- 4
- 20
+ 3
+ 11
+ 1
+ 9
0
- a
- 6
- 14
- 21
+ 7
+114
+ 17
3
- 3
0
+ 6
0
- 15
+ 1 r+ 11
- 1
2
+ 22
- 17
10
6
23
11
30
i
t
i
t
12
- it
3
- 13
- 8
- 38
0
- 6
+ 9
+ 20
+ 9
- itl
7
+ 10
+ 8
+ 23
3

+ 19
- 12
+ it
+ 36

—

- 17
+ 1
- 24
- 7

—

—

—

17
5o
13
11

15
57
12
16

—

9
27
7
2

9
2
1

2
3
2
1

- 18
- 12
- 15
- 8

-

-

0
0
- it
- 3

lit
lit
12
13

3
0
- it
0