Full text of H.8a Weekly Department Store Sales : March 22, 1954

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LIBRARY

SPECIAL YffiEKLY REPORT ON DEPART!1 TENT STORE SALES—UNITED STATES SUMMARY

CONFIDENTIAL - F . R . ^ ^

"«'• 2 3 ,954
f-tu

Sales i n selected departments

Department

T

NOT FOR PUBLICATION

March 22, 1954

adjusted indexes
Percentage change from a year ago Weekly unadjusted indexes
(1947-49
average
monthly s a l e s - 100)
(1947-49
av.wkly.
sales=100)
U wks.
One week ending
1953
ending
1954
1954
Mar.13 Mar.6 |Feb. 27 |Feb. 20 Mar.13 Mar.13 |Mar.6 > Feb.27 Feb.20 Feb. |Jan. Dec. J Nov, |Mar. |Feb. |dan. uec*

121

120

112

122

80

88

91

113

72

59

64

66

68

157

101

95

115

244

160

103

110

92

94

99

114

112

196

125

101

IS

83

199

122

- 6

-16

- it

+3

- 6

90

79

86

81

e 77

80

186

123

100

77

Furniture & bedding

+ 3

-11

- 6

- 2

- 5

111

102

150

127

ell6

110

103

121

105

121

Domestic f l . cov'gs

- 8

-22

- 8

- 8

-12

80

75

91

85

e 74

*75

81

109

82

Major appliances

+17

-21

-13

+ 2

- 7

77

67

66

63

e 56

59

57

65

Radio,phonograph,TV

+16

-17

+ 5

- 4

- 1

118

108

Hit

110

e 95

101

225

Total of it d e p t s . 1/

+ 4

-19

- 7

- 3

- 6

97

89

113

101

e 90

89

ALL OTHER SALES l /

- 7

-16

- 3

+ 4

— 6

90

78

83

82

e 75

79

Revised•

e—Estimated, irom weekly saxes n g u r e s .

|NOV,

84 : 190

GRAND TOTAL SALES 1/2/

r

H 3

1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here s o l e l y to permit comparisons with departmental changes.
2 / Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y to permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r to the regular weekly sales report H.Oa (based on about 550 s t o r e s ) ,
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s (varies s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
reporting monthly departmental f i g u r e s .




CONFIDENTIAL - F. R.

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphi a
Cleveland

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES —SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales i n Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Major household appliances
Domestic f l o o r coverings
Furniture and bedding
4 weeks
ll weeks
fi weeks
One week ending
One week ending
One week ending
ending
ending
ending
Feb.27|
Feb.20
Mar. 13
Mar. 131 Mar.6 Feb. 27 | Feb. 20 Mar. 13 Mar. 1.3 (Mar. 6 Feb. 27 Feb. 20 Mar. 13 Mar.13 Mar,6
+ 2
-21
-13
— 0 — 5 -12
+17
— 8 -22
- 7
- 6
- 2
+ 3
-1U
- 5
-16
+16
-lit
-11
—36
-12
-12
-28
- 0
+ 6
— 6
-12
- 2
- 9
- 3
+ 1
+18
-22
+ 1
- 3
- 3
+ 1
+16
+ 6
+ 2
+10
- 1
- It
- 7
- k
-21
-20
-20
-11
+ 3
-3k
-20
-ItO
-37
-18
-29
- 6
-13
+ 7
- 9
+18
-15
- 6
-29
-18
+ 6
-22
-37
-23
-71
-3k
- 2
-15
-17
-51
+31*
-10
+ 7
- 5

-25
+ 7
-lit
- 2

-10
-lit
+ 1
+12

- 5
-lit
- 3
- 6

- It
— 9
- 2
+ 1

+35
— 9
-15
+38

-11
-18
-22
+ 7

-10
-27
- 3
+ 6

+ 5
+25
+10
-21

+ i|
— 9
- 8
+ ii

+66
+33
-11
+50

+ 5
+19
-29
+63

-27
+ 1
+ 2
+ 5

+15
- 9
+ 5
+19

+ 7
+ 9
-10
+3ii

+11
+30
-12
0
+70
0
-51
- 8
+ 8
-23
- 2
-13
- 7
-17
- 5
-19
-2k
0
-23
+
a
6
6
-19
-20
3
1
-25
-59
+12
- 9
-U7
—
6
-20
-lit
-1|9
-28
+51t
2
1
-liO
2
+17
-15
+ 3
+15
-15
-35
0
- 6
- 8
+16 r-17
-17
+ 8
+ 2
-10
-23
-18
- 1
-15
+ 5
- 7
Grand Total—entire s t o r e £f
Radios,phonographs,television,etc.
Total of k departments
u weeks
li weeks
ij. weeks
One
week
ending
One
week
ending
One week ending
ending
ending
ending
Mar.13|Mar.6 1Feb.27(Feb.20 Mar.13 Mar. 13 |Mar.6 Feb. 27 (Feb. 20 Mar. 13 Mar.13 Mar,6 Feb. 27 1 Feb. 20 Mar. 13
— 6
-16
+ 3
- 6
- 6
+16
- k
- 1
+ ii
-19
-17
+ 5
- 3
- 1
- h
- ti
- it
+ 3
-10
— 6
-ia
-11
+12
-2b
-12
5
+13
- U
- 7
-37
- 1
- 1
+ 3
+ 8
+ 1
+18
+16
- 2
+ 3
+ 5
+17
- 2
- 3 r - it
+32
-10
- 9
- 6
-26
-17
- 3
-11
-12
-15
-19
+ 9
-17
-27
- 9
- 3
-18
-20
-10
+ 5
-18
0
- 8
- 9
-26
-38
-55
-17
- 3
-53
5

Richmond
Atlanta
Chicago
S t . Louis

+50
-10
+12
+36

+ 8
- 3
+ 2
+3lt

+23
-20
+11+78

+32
-2k
+ 6
+2lt

+27
-15
+ 8
+1|2

+1+2
- 2
0
+19

—1h
+ 3
-16
+19

- 9
-1U
+ 2
+16

+
+
-

3
8
2
2

+ 3
- 6
- 3
+12

-

2
9
3
6

- 7
-17
-15
- It

- 2
— it
- k
+ 2

+10
+ 7
+ 5
+ l

0
— 6
- 5
2

Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1.

+70
+69
+58
+ 8

-U3
-65
-27
r-2k

-17
-30
-35
0

-12
-it 3
-37
+ 9

-13
-21
-18
- 3

+30
+12
+28
- 2

-33
-37
-20
- 8

- 6
-11
-2k
-10

- 3
-2k
-17
- 2

-10
-16
-12
- 6

- 1
-11
+ 6
-10

- 5
- 2
-lk
- 2

-

+20
+ 2
- 5
- 2

+
-




2
8
2
2

2
5
h
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