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^ ^ J F E C I A L ?JEEKLY REPCRT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY ^ ^ X ^ ^ ^ f m ^ P U B L I C A T I O N

CONFIDENTIAL
JUI

- SERVE

S a l e s i n s e l e c t e d departments

^

1953.

^
'•/

Department
ft

Weekly u n a d j u s t e d indexes
Percentage change from a y e a r ago
19lil
aver.weekly sales=100)
ii
weeks
One week ending
ending
1953
June 27 June 20 June 13 June 6 June 27 June 27 June 20 June 13|June 6

Monthly u n a d j u s t e d indexes
(l9Ul average monthly s a l e s = 100)
1952
1953
May Apr. |Mar. ]Feb. June|[May |Apr. (Mar. [Feb.

GRAND TOTAL SALES 1 / 2 /

+ 2

+11

- 7

+ 3

+ 2

180

216

210

226

p211

202

212

163

196 210

20k

195

16Z*

F u r n i t u r e & bedding

+ U

+ 5

+ 2

+ 3

+ 3

195

215

218

236

p221

209

199

232

201 220

186

191

230

Domestic f l . c o v ' g s .

- it

+ 3

— 9

-10

— 6

135

157

158

177

pl75

179

169

17b

1U6 188

165

171

176

Major a p p l i a n c e s

— 9

-11

-10

- 6

—10

282

259

266

255

p23ii

193

226

17U

278 262

167

207

166

Radio,phonograph,TVl/

-20

- 7

-13

-11

-13

218

251

2U9

260

p2l6

232

289

272

238 2 a

216

297

290

T o t a l of 1; d e p t s . 1 /

- u

0

- h

- b

- 3

198

213

215

228

p210

202

206

213

205 222

181

200

213

ALL OTHER SALES 1 /

+ 3

+13

- 7

+ U

+ 3

178

216

210

225

p211

202

213

157

195 209

207

19U

158

l / Monthly indexes f o r t h i s c a t e g o r y a r e n o t r e l e a s e d p u b l i c l y ; they a r e shown here s o l e l y t o permit comparisons w i t h d e p a r t m e n t a l changes,
2 / Figures a r e based on t h e a b b r e v i a t e d sample d e s c r i b e d i n note below and a r e p r e s e n t e d here s o l e l y t o p e r m i t comparisons w i t h d e p a r t m e n t a l
changes# For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H.8 (based on about 550 s t o r e s ) .
_Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of t h e approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly d e p a r t m e n t a l f i g u r e s .




confidential

United S t a t e s
Boston
fcew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o

United S t a t e s
Boston
New York
Philadelphia
Cleveland

NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMIART BY DISTRICTS
S a l e s i n S e l e c t e d Departments
Page 2,
(Percentage change from corresponding p e r i o d a y e a r ago)
Major household a p p l i a n c e s
Domestic f l o o r coverings
F u r n i t u r e and bedding
1* weeks
it weeks
4 weeks
One wieek ending
One week ending
One week ending
ending
ending
ending
June 27 June 20 June 13 June 6 June 27 June 27 June 20 June 13 June 6 June 27 June 27 June 20 June 13 June 6 June 27
-10
-11
- 6 , -10
-10
—• 6
+ 3
- It
- 9
+ 2
+ 3
+ 3
- 9
+ 5
+ it
2
1
-11*
1
0
-2it
-1*6
1
2
-2k
>
-37
-11
-33
+ 1
- 3
- 9
- 7
+ 7
- 8
+ 8
+26
-12
+15
+ 6
— 2
+35
0
+ It
-15
+ 5
- 9
+ 7
- 7
- 2
+19
-lit
+n
- 2
0
+ 6 1 + 2
- 7
+ 8
-12
+ 9
- 3
-19
— It
2
0
— 6
-19
-13
-29
-15
-10
+ 6
+18
-32
+16
+ 9
+ 5
- It
+ 5
+
+

2
8
1*
7

-20
+23
+20
+ 1*

- 7
+12
+ 1
-17

-23
- 6
+ 9
- It

-13
+ It
+ 8
- 3

-10
+ 3
- 1
-51

+ 5
-2k
+ 7
+100

-11
-36
-10
+28

- 3
-36
- 2
— 2

~ 5
-25
- 2
+ It

-33
-38
+ 3
-17

—It3
-38
- 7
+ 3

-23
-12
- 9
—21*

-37
— 9
0
+17

-3it
-26
- 3
- 9

+ 1
+10
+llt
+ 7
-20
+10
+26
- 9
- 3
+37
+1*6
+1*5
+71
-13
+13
+30
+ 8
+53
+1*7
+57
-21*
+ 6
-10
+ 5
+ 5
- 3
-27
- It
-19
- 5
+ 2
- 2
-18
- 2
- 2
+ 1
+16
+30
-11
- 3
+27
- 5
- 7
+3 L
+ 7
-10
-11*
- 1*
-12
-19
—9
- 6
- 3
+2it ' - 2
-23
-15
—16
- 7
- 7
Grand T o t a l - - e n t i r e s t o r e 2/
Radios , phonographs , t e l e v i s i o n , e t c .
T o t a l of 1* departments
4 weeks
it
weeks
i*
weeks
One week ending
One week ending
One week ending
ending
ending
ending
June 271 June 2011 June 131June 6 June .27 June 27 June 20 IJune 131 June 6 June 27 June 27 June 20 |June 131 June 6 June 27
+ 2
+ 3
+11
+ 2
- 7
- a
— 3
-20
0
- 7
-13
-11 ; - i s
- 4
- It
- 1
—
6
8
+10
+
5
-17
-27
- 6
— 1* - I t l 1 -26 : -12
-i*5
- 6
-18
0
6
6
r
+
8
+
6
+ it
+ 5
+10
+21*
+21
+18 > +18 ; + 9
0
+ 5
0
it
+
9
0
+
it
5
+ it
-11
- 6
0
- 6
-25
- 9
-13
+ 1
+
2
+
5
+
9
+ 2
- 7
-16
0
- 5
-16
-Itl
-31
+ it
-32
-37
- 7

Richmond
Atlanta
feicago
a t . Louis

-26
-27
-17
-18

-13
-26
- 3
- 3

-2l*
-3i*
- 6
-10

-26
-37
- 2
- 9

-22
-31
- 7
-10

-15
-20
0
-18

-21
-15
+ 8
+17

-13
- 9
— It
—lit

-23
-17
+ k
+ 1

-18
-16
+ 2
— 5

+
+
-

2
6
3
5

+ 2
+ll*
+11*
+20

-11
- 8
- 7
— 6

- 9
+ i
+ 9
+13

— 5
0
+ It
+ 5

Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o
For f o o t n o t e s , s e e page 1.

-26
-39
-51
—lit.

0
-1*7
-1*6
+26

+55
—58
-1*9
0

0
-20
-22
+21

+ 2
-39
-lit
+ 8

+28
-25
-13
-15

+
+
-

+15
+11
- it
- 9

+10
+12
- it
+11

+13
+ 2
- 7
-1*

+
-

9
3
7
1

+15
+22
+13
+12

- 3
- it
-lit
6

+ 9
+llt
+ 6
+10

+ 7
+ 7
*"* 1
+ 3




It
9
7
2