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r- %

CONFIDENTIAL

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMftHI

OT R)R PUBLICATION

%? 1?

Sales in selected departments

Department

March 16, 1953•

Percentage change from a year ago Weekly unadjusted, indexes
Monthly unadjus^febr&i
(19U1
average monthly 9%
100)
U
weeks
(191*1
aver.weekly
sales=100
One week ending
ending
1953
j
1953
1952
1951
Mar. 7 Feb. 20 [Feb. 21 |Feb.lij. Bfer. 7 Mar. 7 (Feb. 20 [Feb. 21 |Feb. Hi Feb. 1 Jan.
J Dec.|! Nov. 1 Mar. | Feb. 1 Jan Dec. |: Nov.

GRAND TOTAL SALES 1/2/

+ 7

+ 9

0

+1

+ it

192

rl89

172

187

el6l

pl80

U05

251

195

161t 181

37k

270

Furniture & bedding

+ 9

+16

+ 1

+1

+ 6

218

308

250

261

e231 p226

210

228

191

230

221

192

227

Domestic f l . cov'gs

+11

+ 5

+ 5

+ 2

+ L

192

213

199

222

el71 pl8ii

189

229

171

176 188

I87

216

Major appliances

+3it

+30

+ 7

+ h

+16

252

220

181

183

el7U P207

213

210

207

166 193

199

222

Radio,phonograph,TVl/

+ 5

- 7

-10

0

h

353

302

299

335

e265 p336

701

159

297

290 351*

718

565

Total of it depts. l /

+12

+12

0

+ 1

+ 5

231

270

232

2I4.7

e211 P227

256

2ii9

200

213 222

21*6

265

ALL OTHER SALES 1/

+ 6

+ 8

0

+ X

+ 3

187

180

165

180

el55

1*22

25it

191

158

389

270

-

pl77

177

p—Preliminary.
Z3—>
r—.PADri SPfl.
/ MunLiixy xnaexes xor t n i s category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
u j Figures are based on the abbreviated sample described i n note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of t o t a l department store s a l e s , r e f e r to the regular weekly sales report H.8 (based on about 550 s t o r e s ) .
Note: Total national sample i s comprised of some 115 stores (varies s l i g h t l y among departments) of the apnroximately 350 stores regularly
reporting monthly departmental f i g u r e s .




A

CONFIDENTIAL

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMVLARY BY DISTRICTS
S a l e s i n S e l e c t e d Departments

s

Furniture and bedding
One iweek ending

4 weeks
ending
IviciX* # ( | t eD. % 0 | r e D . z i | F e b . i 4 Mar. y
+ y
+16
+ 1
+ l
+ 6
+ 0
+&
+27
+32
+22
0
— 2 +13
+ 1
- 2
+5
-12
+53
+ 9
- h
+22
+12
-20
+13
+5

United States
^Boston
pew York
Philadelphia
Cleveland

+11
-10
+ 8
- 9

Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas CityDallas
San F r a n c i s c o

+ia

+16
+21
— X

-13
+ 6
+11
+ 6

-18
-12
- 1
-11

+ 3
0
+10
- 3

+15
+56
+21
- 2
+21
+19
+1|0
-30
+ 2
-15
+76
+28
-17
+15
- k
+16
+11
+ it
+iit
+11
Radios.phonoeraphs.television.etc.
It weeks
One week ending
ending
Mar, Y Feb. 2o |Ffeb. 21 Feb. 14 Mar. 7
+5
-10
0
- 7
— It
+38
+ 2
+ 5 +104
+30
-5o
—21 -37
-hh
-38
+23
+32
0
-1
+13
-30
-25
- 9 -27
-23

United States

Boston
New York
Philadelphia
Cleveland

NOT FOR PUBLICATION

Domestic floor coverings
4 weeks
One week ending
ending
Mar. 7 (Feb. 20 (Feb. 211Feb. 14 Mar. 7
+11
+ 2 + it
+ 5
+ 5
-11
+ 2 + it
+ 7
+24
+ 6
- 8
+26
0 + 5
- 8
+51
+ 2
+ 3 + 7
+33
-2k
+17 + 2
- 3
-13
+11
+ 8
+ 8

+72
+18
+ 5
+15

-16
- 9

- 5
- 9

- 2
+28
-16
+ 5

+ 6
+11
- 3

+5

+50
+
+60
- 8
+
+
- 5
Total of
One
Mar.
+12

+33

- it
+ it
+15

h
+10 +31
+76
6
-30
- 7 - it
1
-37
-19 -15
9
+27
+ 9 +10
4 departments
4 weeks
week ending
ending
71Feb.2b1Feb.211Feb.14 Mar. 7
+12
0
+ 1
+5
+ 4 +28
+39
+25
- 9 + 9
- 9
- it
+19 - 8
- 2
+ 9
- 1 -lit
0
+ 5

Richmond
||tlanta
Rhicago
S t . Louis

+ 8
-17
- it
0

+16
+21*
+22
-11

-28
-12
-13
-2it

+ 1
+15
+ 8
-18

- 1
+ 3
+ 2
-lit

+ it
-10
+ 5
+ 3

+51
+29
+20
0

-19
+ 2
+ it
- 2

-12
+ 1
- 1
- 9

+
+
+
-

Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o
For f ootnates*' s e e oaee

+96
+206
+79
+36

-37
+13
- 9
+33

- it
+12
- 7
+15

-15
+65
+19
+52

+ 5
+73
+15
+33

+76
+93
+70
+18

0
+21
+27
+13

+15
-13
-lit
+lit

+ 1
+16
+ 9
+15

+23
+2it
+20
+15, I




:

3
6
7
3

Major household appliances
it weeks
One week ending
ending
Mar. 71 Feb. 201 Feb. 2l I Feb. 14Mar. 7
+3it
+30
+ 7
+ it , +16
+69
+77
-19
+63
+lti>
+27
-lit
-25
- 7
- 7
+ 8
+33
+ 7
+12
+ 3
+20
+22
-11
—10
+ it
- 5
-19
+ it
+50

+118
+100
+36
-13

-37
+22
+12
+ 2

-lit
- 7
+ 9
- 9

+ 7
+17
+lit
+ 1

+178 -25
+28
-18
+39
+171 +17
+100 +76
+U5
+126 +83
+ 5
+itl
+61
+ 28
0
+20
-18
+ 6 .
urand xo^ax—entire store <l/
4i weeks
One week ending
ending
Mar. 'HFeb. 20 |Feb. 21 (Feb. 14 Mar. 7
0
+ 7
+ 1
+ 9
+ it
+ 8 +18
+17
+12
+ 7
0
0
+12
- 2
- 9
- 2
+ 2
+33 -11
+ it
+10
+ 6 -lit
0
- 3

+5

+ 7
+ 6
+ it

+18
+12
+20
+ 7 -

+itO
r+12
+12
+lit

- 8
- it
0
- 6

+
+
+

7
6
1
6

+5
+5
+5

+ 7
+11
+17
- 2

— it
0
-12
+12

+
+
+

it
9
1
it

+
+
+
+

+ 6

7
8
5
5