The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.
B* 'ARy NOT FOR PUBLICATION f Sales i n s e l e c t e d departments 57 > c # Department L/ SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY 'CONFIDENTIAL tS '353 February 2ii, 1953 M o n t h $ 3 ^ ^ ^ S = t i a gL, indexes ^ - 1 Percentage change from a year ago Weekly u n a d j u s t e d indexes (1941 average monraja / ^ i l e s - 100) ii weeks 1941 aver.weekly sales=100) One week ending 1951 1952 1953 ending 1953 |Nov. | Oct. Dec. Feb.Ik Feb. 7 Jan.31 Jan.2b Feb. 1U Feb. lli Feb. 7 J a n . 3 1 Jan.24 Jan. Dec. |Nov. (Oct. |Feb. [Jan. k F GRAND TOTAL SALES 1 / 2 / -b 1 0 + 2 + 1 + 1 18? rl8l 181 177 el82 405 254 246 164 181 374 270 238 F u r n i t u r e & bedding + l + 4 + 8 0 + 3 261 289 298 284 e228 210 228 247 230 221 192 227 246 Domestic f l . cov'gs + 2 - 5 - 1 + 4 - 1 222 208 208 215 el85 189 229 251 176 188 187 246 268 Major appliances + 5 0 + 9 +15 + 6 190 192 190 211 e200 213 210 256 166 193 199 222 298 0 -12 - 5 - 6 - 8 335 345 327 339 e343 701 459 476 290 354 718 565 540 T o t a l of It d e p t s . 1 / + l - 1 + It + 2 + 1 21*8 260 262 261 6225 256 249 273 213 222 246 265 290 ALL OTHER SALES l / + i + 1 + l 0 + 1 180 173 172 167 el77 422 254 242 158 177 389 270 232 Radio, phonograph,TVl/ 1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes* 2/ F i g u r e s are based on t h e abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental changes# For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s r e p o r t H. 8 (based on about $50 s t o r e s ) . Note:——Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s . 'CONFIDENTIAL Page 2 Major household appliances 4 weeks 4 weeks 4 weeks One week ending One week ending One week ending ending ending ending Feb, 11). 1 Feb. 71 Jan. 311 Jan. 24 Feb. 1U Feb. 11* Feb. 7 Jan. 31 Jan. 24 Feb. 14 Feb.14 Feb. 7 J a n . 3 1 Jan.24 Feb.14 + 6 +15 0 + 9 - 1 + 1* - 1 + 8 0 + 2 + 1* + 5 + 1 + 3 - 5 +26 +4U +72 +28 +63 +56 +24 0 + 2 -16 +1*9 +13 +23 + 2 +32 - 8 +26 -16 -11* - 2 8 - 1* -10 0 - 1 - 8 - 6 - 2 + 9 -18 - 5 - 2 2 0 0 - 1 - 9 +1*2 + 3 -26 +2l* - 1 + 3 + 3 - 3 8 -10 - 2 -15 -12 - 3 +11* + 3 +13 +17 -25 +19 + 9 +15 -33 Danes t i c f l o o r coverings F u r n i t u r e and bedding United S t a t e s goston Rew Y ork Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco NOT FCR PUBLICATION SPECIAL WEEKLY" REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS Sales i n Selected Departments h -18 -12 - 1 -11 — 9 +19 + 9 - 5 + 8 2 3 2 -30 +10 +20 -11 -17 + 1* + 6 - 6 - 2 +28 -16 + 5 -18 +12 + 1 +52 + 1 +13 2 «*» 2 -28 +10 + 8 -10 -13 +15 - 3 + 9 -11* - 7 + 9 - 9 -23 +1*1* - 8 -18 -39 +58 +10 -26 -29 +123 + 1 -25 -27 +55 + 3 -20 -18 -12 +65 +76 +1*8 +65 -11 - 5 s t o r e 2/ 4 weeks 4 weeks One week ending ending ending Feb. 14 Feb.14 Feb. 7 J a n . 3 1 Jan.24 Feb. 14 + 1 + 2 + 1 0 + 1 + 1 + 1 * + 3 + 7 +19 + 7 - 5 + 1 r— 8 - 2 - 8 — 3 - 3 + 2 + 2 0 + 2 0 + 5 + 1 0 — 1 - 2 - 3 +10 +11* 0 +16 — 1* 0 -18 -38 +100 +100 +17 +106 +1*1 +13 -18 +15 - 5 Grand T o t a l — e n t i r e United S t a t e s Boston New York Philadelphia Cleveland +28 +10 +21 +11 - 1* +21 -12 +20 +21 0 0 +1*6 -30 +27 -15 - 9 + 2 - 7 -11 +30 +56 - 1* +35 +1*7 +1*6 -19 -18 +18 +11* - 1 +il* - 2 + 9 +15 + 9 Radios,phonographs,television,etc. T o t a l of 1* departments 4 weeks One week ending One week ending ending Feb. 11|. Feb. 71 Jan.311 Jan.2k Feb. 14 Feb. 1Z* Feb. 71 Jan.31 Jan.24 0 - 8 + 1* + 2 + 1 - 1 -12 - 5 - 6 0 +10I* -11 + 2 +2l* - 1 -18 +17 +39 -10 - 8 ~i*t* - 1 -31 -36 +13 —13 - 37 -10 0 +22 -11 +15 -1*2 - 2 - 7 - 7 0 -1* - 27 —36 + 5 -27 -1*6 - 9 Richmond Ktlanta " h i e ago S t . Louis + 1 + 15 + 8 —13 +32 ' +25 - 8 -26 -17 -10 +28 +25 + 2 + 3 -17 -22 0 +23 +1 -20 -12 + 1 •"* 1 - 9 - 8 +22 + 2 + 1 -12 +13 0 - 5 -27 +25 +12 -11* -15 +16 + 3 - + + + 7 6 1 6 - 6 + 5 0 +1 + + 6 1* 2 5 -11* + 5 + 1* — 1 + + + 8 5 l 3 Minneapolis Kansas City Dallas San Francisco For f o o t n o t e s , see page 1, — 15 + 65 + 19 + 52 -21 +10 +38 +62 - 9 +38 +13 +38 -3l* +75 +59 -21 +1*6 +32 +1*3 + 1 +16 + 9 +15 -11 +25 +17 +20 0 + 6 +53 +12 - 1 +30 +50 + 2 - 3 +19 +32 +12 + + ~ + 1* 9 1 1* - 8 +12 + 1* 0 - 1* + 1 +17 + 2 +19 + 1* + 6 0 + + + + 2 6 6 1 +2h -h2 +2h 7
@FedFRASER