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https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  MEMORANDUM  October 31, 1918.  To: Mis,1 Van Kleeck, From: Mist3 True, In Re: Valley Cotton Oil Company, Memphis, Tenn. request of lengthen hours for women.  1.  Neither Ordnance nor CQ.M.C. can find any record of a  contract with this company.  The probability is Chat they  hold a sub-contract or it may possibly be a Navy contract.  2.  As the emergency seemsoito be a question of seasons, I  think it unlikely that an inspection at this date would be useful.  3.  Might I suggest that a copy of your memorandum to Major  Tully be sent to Mr. Allen, chief factory inspector of the state, asking him to inform you if his inspector finds that an emergency still exists.  U. S. DEPARTMENT OF LABOR WOMAN IN INDUSTRY SERVICE WASHINGTON  October 28, 1918.  From:  lUss Van 7leeck  To:  Miss True  This will explain itself. Will you ascertain Whether this is a Quartermaster's contract anl let me know whether you think it might be aavisable to to Tennessee? This case in itself is minor in imrortance but perhaps the contact which it would involve 4ith the Tennessee factory inspector would ba profitable.  14,(0,1 (10,4A O1LLLVp,  nIVALL   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Mary Van Kleeck, ,-,irector Woman in Industry Service.  October 28,  ine.  Prom:  Tilry Vqn. Moms*, Pirmotor, W*4941 In Industry Service.  To:  Mr4j3r  Subjqct:  Valley Cotton Oil CoTrany, Memnhis, Tenn. request to employ women at night.  . 7  17.  T-111,r, Amr Derartraent.  As tYis Service unieritAr40 the rulings of the War Labor in which the War DepartAInt concurs, the federal govornBor:i, Policies want 4111 not •irCorsi: l!ry reluaste for rermissian to employ woTen longer than the st4te Iaw allows %Ana in no imitnce will the employLtnt 01 .voinen longer than ten houri a day be permitte! on federal contracts, even though the state law allows a lorger neriod. It is therefore rolcoTnenied tt.7.t the plant am, the State mest is not amnroved. We shall Factory Irs-,ector hn ativiced thcq this re, to ive advise with this Compaw about the be glad to send a representat regults in production, secure to really effective best schclula of hours have eome one visit to to arrange if in the near frture it is possible  MVIVALt   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Wry- V,n Kleeck, Director Woman in Ininstry Service.  WAR  DEPARTMENT,  WAS H IN GTO N  October 31, 1913.  From:  War Department, ::lajor F.  To:  ::_ary Van Kloec..K, Director, 7,7oman in Industry Service.  Subject:  Valley Cotton Oil Company, 7.:emphis, Tenn., request to etploy women at night.  • Tully.  As the original request of the Valley Cotton Oil Company, 1:emphis, Tenn., to employ women at night was not made to this office, but to you, and as this office would under no circumstances approve such request, the matter is referred back to your office for direct action thereon.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  \-  L  \-0  2. W. Tully, Yajor, Ord. U. S. A. Detailed to Office of Secretary of War.  October 28, 1916.  From:  Miry Van Klock, Director, Wonan in Industry Service.  To:  Mljor F. W. Tully, War Departalent.  Subject:  Valley Cotton Oil Company, Memnhis, Tenn. request to employ aanen at night.  As this Service understands the rulings of the War Labor Policies Boarl, in which the War Department concurs, the federal government will not endorse am requests for permission to employ wowen longer than the state law allows and in no instance will the emplopkent oi homen longer than ten hours a day be permitted on federal contracts, even though the state law allows a longer period.  It is therefore recannenied that the plant. an the State F-ztory Irs-,eotor be afivicei that this reczuest is not nroved. We shall be glad to send a representstive to advise with this Compaw about the best schedule of hours to secure really effective results in proluction, if in thO near future it is rossible to arrange to have some one visit Mn- his.  MY/ALL   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Mary Van Kleeck, Director Woman in Industry Service.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  WAR  DEPARTMENT.  WAS HI N GTO N .  October 24, 1916.  From:  War Department, Major F. W. Tully.  To:  Miss Mary Van Kleeck, Director, Woman in Industry.  Subject:  Request for exemption from the Tennessee law, which limits the work for women to fifty-seven hours a week.  I am referring to you a request from the Valley Cotton Oil Co. for exemption from the Tennessee law, which limits the work for women to fifty-seven hours a week.  1/W F.' W. Tully, Major, Ord. U. S. A. Detailed to Office of the Secretary of War.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  rttober 34, 191g.  ;q-om:  War Department, *b_ler F.  To:  :Uss  ubject:  Tully.  b.r! 'an .aeeck, pirecter, n'omqn in Industry.  '.1equeet for exemption from the :ennessee law, which limits the work for wrrien to fifty-seven hours a week.  am referring to you a renuest from the Valley cotton Oil Co. for exemption from the Tennessee law, which limit  tl- e work for women to fifty-seven hours a week.  P. Tully, '.".ajor, Ord. U. S. A. Detailed to Office of the Secretary of ..ar.  RRY,PRES ,  R.L.TAYLOR, VICE-PREsT  L.C.BARTON,MANAGER  VALLEY COTTON OIL COMPANY MANUFACTURERS  OF  COTTON SEED PRODUCTS  MEMPHIS, TENN.  'et-, 1,000011ke  MILLS AT MEMPHIS, TENN. MARIANNA, ARK_  Thoodore Horpfner, State Factory Inspectorr) 150 Madison Ave. Memphis, Tenn.  x:s0=POec)s0.100  Doti. Sir: We thank you very much for your letter October 14th, giving us the decision 66 the War DepLrtment on the question of women's working hours. In as much as, cottonseed oil mills are 71.aoed ao we understcnd it, in priority list as ossential industries from labor, fuel, and supply atandpoint, we ask of you to grant UB immidiate authority to work OUT female labor on twelve hour basis. We ht7ve s most serious emorrency at thiJ1 our stock of seed is becog hot vnd for the pcst few dayothe only labor we live been able to secure to turn seed, and feed seed to the mill, and unload froF ears has been negro women. As explained to you, inperson, however the women engaged at an oil mill are not kept continuously af work. We feel safe in saying thct they do not put in °Over eight hours in actual work. And those in thc: press room not that much. e have direct Government contract on lint, contract nunTer US 3347, and all our eut7'ut is consumed either a food or munitions. In line , ith your 'otter we arc rending copy oa: this letfer, in duplicate, to the War Labor 2olicies Board at v-ashington. Yours truly, WO'2: OIL- CO.  ICB/ABJ   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Yrinager.  i-k0i-i01(031q75   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  VALLFY COTTON OIL COMPANY MTMPHIS, TITZT. Octcber 15, 1918.  Mr. Theodore Hoepfner, State Factory Inspector, 150 Madison Avenue, Memphis, Tennessee. Dear Sir: We thank you very much for your letter October 14th, giving us the decision of the War Department on the question of wamenis working hcurs. Inasmuch as, cottonseed oil mills are pl ced as we understand it, in priority list as essential industries from labor, fuel, and supply standpoint, we ask of you to grant us immediate authority to sork our female labor on t:helve hour basis. We have a most serious emergency at this time, for our stock of seed is becoming hot and for the past few aays the only labor we have been able to secure to turn seed, and feed fed to the mill, and aload from cars has been negro women. As explained to' you, in person, however, the women engaged at an oil mill are not kept continuously at work. We feel safe in saying that they do not put in over eight Aad those in the press room not that hours in actual work. much. We have direct Government contract on lint, contract number US 3347, and all out output is constmed either as food or munitions. In line tth your letter we are sending copy of this letter, in duolicate, to the War Labor Policies Board at Washington. Yours truly, VALLEY COTTON OIL CO.  COPY  L. C. Barton, Manager.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  DEPARTMENT OF LABOR OFFICE OF THE SECRETARY WAR LABOR POLICIES BOARD WASHINGTON  October 22, 1918.  Yailey Cotton Oil Company, MAmphis, Tennessee. Gentlemen: Your letter of  Octo .er 16, addressed to tne  War Labor Policies Board, rag esting exemption from th Tennessee Woman Labor Law, hi.;..s been referred to itljor Tully, acting Assistant to the Secretary of War, and Representative of te War Departt;lent on the War Labor Policies Board. You moy  not eliow tilat tt,e v rious contract-  ing de: lrtments of the govern-ont are ta,)w insarticig in all contracts fov Nur :.:,-Aterial the specific '4so41sion trial all state laws shall be observed.  In view of this -lot I do  not believe that your revest for exem lion from the Tenn.. eswie law vill be grnted.  The i-egul , tion of the hours of  work for lit man has tv)en four4 both here and a.;:iroad to rrc,mote sustained maximum production. Tours truly,  RST:GBR  Chairman  U. S. Treasury War Finance Committee War Savings Staff  Victory Fund Committee  LOCAL PUBLICITY KIT for  SECOND WAR LOAN Starting April 12 Presentation-Suggestions-Ideas for Day-By-Day Promotion  This material is intended for the publicity chairman of the Second War Loan in your county, or others responsible for local promotion to aid in the sale of Government Securities in the greatest financing drive in the history of the nation.  "They GIVE Their Lives You LEND Your Money"   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  1  TREASURY DEPARTMENT WASH I NGTON  WAR FINANCE COMMITTEE War Savings Staff Victory Fund Committee April 1, 1943. Memo To County Chairmen: As you know, The United States Treasury War Finance Committee, on April 12 will launch the biggest drive in the history of our Government. Every facility must be utilized in publicizing this drive if we are to achieve our goal. In order to assist you in doing this, the Advertising, Press and Radio Section of the War Finance Committee has prepared the greatest program of advertising, press and radio publicity that it has ever attempted. You will, however, need to adapt this program to your local use. Upon how effective this great publicity campaign is locally will depend, to a great extent, your local success. Please make sure this Kit is delivered to the publicity chairman for the Second War Loan in your county. As a guide and aid to your local county and city publicity committees, we have prepared this special Local Publicity Kit. It contains basic, tried and true publicity ideas for every day, from a week in advance of the opening of the campaign right through to the close. It contains, additionally, suggested news stories to be released to your local newspapers, attributed to local people. These may be used for ideas for local interviews, or as they stand, by inserting local names. Additionally, you will find herein material for local radio speeches, which may be delivered by local people either over the radio stations of your county (if such exist) or at luncheon clubs or other meetings. We are also giving you samples of our regular feature releases. We would suggest that your publicity committee or whoever is responsible for Publicity on the Second War Loan in your county contact your local newspapers to make sure that they publish as many of these as possible. Because we feel that the most important part of the publicity on the 2nd War Loan will be engendered locally, we hope that this material will be used as widely as possible. Thanks for your usual splendid cooperation.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Very truly yours,  -tDirector, Advertising-Press-Radio. War Savings Staff See Index of Contents, Page 39  LOCAL PUBLICITY KIT  2  Memorandum to Local Publicity Chairmen It is axiomatic that the success of the 2nd War Loan, at least insofar as your community is concerned, will depend largely upon the amount of publicity it receives. The amount of that publicity depends almost entirely upon the efficiency of your local committee. In order to assist you, the Advertising-Press-Radio Division of the U. S. Treasury War Finance Committee has prepared the greatest national advertising, press and radio campaign in the history of government financing. In addition it has prepared for your local use this kit of ideas and material—a veritable guide to an outstanding local publicity campaign. There are a few points, that you undoubtedly know, but which will do no harm to review, which will contribute to the effectiveness of your local campaign: 1. Make certain that you have a hard-hitting, active, persistent local publicity committee in each community. It is suggested that the editor (and/or) publisher of the newspaper or newspapers in your community and managers of local broadcasting stations be named as members of the committee. If the newspaper has a local advertising manager and the radio station a local sales manager, it would be an excellent idea to include them. 2. Be certain to keep your local newspaper and radio station informed of complete details on the drive each day and in advance, as far as possible on what is planned. If no one on the committee can write the report of the various developments, give them to the proper person at the radio station and to the editor verbally. Of course, in case of small communities where there is only a weekly newspaper, or no radio station, your plans will have to be adapted to fit the situation. 3. Be certain to provide the editor with the names of everyone (men and women) on the local committees. Names make news. 4. See that something on the drive appears in the local newspaper and on the radio station each day (in the case of daily papers) from the week preceding the opening through the end of the drive. Sunday, April 4, is suggested as the opening date for publicity. In the case of weekly newspapers you can plan on breaking publicity the following Thursday. 5. In building up local publicity on the campaign, remember that the masses of the people should contribute substantially and for this reason it should be endorsed not only by local leaders in business, but in every walk of life—by men as well as women. In this connection you can utilize the suggested news statements that are included in this kit. These statements can either be used as the basis for local statements or can be used as they are by obtaining permis https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  sion from some local person to issue the statement in their name. 6. Make certain that speakers are scheduled before every luncheon club, chamber of commerce, farm bureau, grange, PTA, woman's club and every other community meeting, explaining the drive and the reasons why people should and must buy to make this campaign a success. Basic material for these speeches is included in this kit. The local news statements may also be utilized as the basis for short two or three minute talks. 7. If you have a local radio station, check to make certain that they are participating in the great 24hour Radio Day sales campaign that will open the drive on April 12. You have already received the details of this day in a special National Association of Broadcasters' bulletin. All Radio Stations have been advised by the Office of War Information that Field Representatives of the Treasury Department will deal with the radio stations direct during the 2nd War Loan on special material such as speeches, local announcements, etc. The Office of War Information has requested that Treasury Field Representatives ask for this cooperation only in established spots and programs, whether commercial or sustaining, already devoted to War Bonds by stations or local advertisers. We feel that this will not limit your coverage, since virtually every radio station already has many programs devoted to Treasury Department promotion. We will appreciate your cooperation in this matter. (a) Check to see that the station will utilize the stepped-up schedule of Treasury Star Parade programs. These will be produced on a six-a-week instead of a three-a-week basis during the 2nd War Loan. (b) Check to see that your local station is using local spot announcements to the fullest capacity. (d) Schedule as many broadcasts of speeches and other events in connection with the 2nd War Loan as possible. Specific suggestions are included in this kit. 8. Check your local newspaper to make certain that they are using as many of the regular Treasury features and cartoons boosting the drive as possible. Sample proofs of these are included in the kit. Additional cartoons will be released. 9. Use the daily publicity suggestions as a guide for your local newspaper and radio promotion. 10. See that your newspaper gets local sponsorship for the advertising released for local newspapers boosting the 2nd War Loan. This is extremely important. Details are covered in a separate release from the Advertising Section. Local sponsors of radio programs can also devote their programs or any part of them to promoting this drive.  LOCAL PUBLICITY KIT  3  Second War Loan Fact Sheet Name of Campaign: Second War Loan. Dates: Starting April 12 for approximately 3 weeks. Slogan: They Give Your Lives—You Lend Your Money. Objective: To raise 13 billion dollars to finance our War effort. The greatest financial drive in history. Means: By sale of War Savings Bonds, Tax S avings Notes, Treasury Bills and a number of new Treasury issues designed for every class and type of investor. Theme: Back up the men in the armed forces. This is a war time campaign and its appeals will parallel the military actions on our world battle fronts. Our military forces are now engaged in an all-out, offensive war. We on the home front must match their sacrifices and action. The 13 billion dollars to be raised through the Second War Loan will back up the men in the armed forces. The surplus dollars and a deep cut out of the current earnings of the American people must be placed in offensive action. We can draw on these sources to obtain that money: (1) Existing holdings of currency and commercial bank deposits. Funds held in these forms are at new record levels and a large share of this backlog is available for immediate investment in Government bonds. These funds should be mobilized and put to work for military action —for the national good; if they are not they may easily contribute to inflation. (2) Current savings and accumulations. The American people will have this year—over and above taxes, insurance, debt repayment, and what they can buy—perhaps forty billions of dollars of funds available from current income. Unless these funds are invested directly in Government securities they will tend to swell the hoards of currency and commercial bank deposits even further and add still more pressure toward inflation. If these current savings are invested in Government securities it means that these "loose" dollars also will be harnessed for the war effort and against inflation. During the Second War Loan the Treasury will offer investments to fit every pocketbook. It is not only a duty but a privilege for every American on the home front to sacrifice to cut down living to necessities—in order to purchase his share of these Government securities for his own security. The men in our fighting forces have not hesitated to sacrifice to the ultimate. They give their lives—you lend your money!  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  4  Note: This Fact Sheet may he used as a guide for both Press and Radio Copy  COPY FACT SHEET Originally Prepared by  OFFICE OF WAR INFORMATION Domestic Radio Bureau  2ND WAR LOAN $13,000,000,000 MUST BE RAISED It's needed fast . . . On April 12th the Second War Loan drive begins . . . the biggest undertaking of its kind in the history of the world. And, a three weeks goal has been set to raise this enormous amount. Yes, THIRTEEN BILLION DOLLARS must come from the pockets and pocketbooks of America. This drive cannot fail any more than our men at arms can fail. Today our forces are on the attack and we must support this offensive with our dollars. We must become a working part of the combat teams that face Rommel's hordes in Africa . . . the Japanese in the South Pacific. We must arm our men throughout the world with machines of war that can't be stopped. Every citizen must join the attack by participating in the Second War Loan drive. We must buy bonds. Not just one bond but an extra bond, and an extra bond each week until we've bought $13,000,000,000 worth of support for our attacking forces. Many millions of patriotic people are investing money in War Bonds every single pay day. They should be proud of their accomplishments—but even more proud when they buy an extra bond during each week of the Second War Loan drive.  America Must Get Tougher We should not make a wild hysterical appeal. But, every man, woman and child in the country must know that he has to join our attacking men with fighting dollars and buy bonds no matter if it means a real sacrifice. Don't forget what this means, we must buy more bonds . . . new bonds. We have bought them in the past in millions and billions and these bonds have given us an Army and a Navy. And, we are still buying bonds through payroll deductions and other regular purchases. But today our armies and our fleets are moving on the enemy . . . we're on the attack and it takes more millions and billions to take the attack to the enemy.  The Job for Press and Radio Newspapers and radio must play a tremendous role in carrying the message of fighting bonds to the public. They must tell of the grave necessity that makes them so essential. They must tell the public that there is a Bond for every pocketbook. Most of all, radio must bring into each and every home that these are "combat bonds". Bonds as sure and deadly as the planes and tanks and ships they buy. We're on the attack and the American public must join the fight with $13,000,000,000 worth of fighting money.  Getting the "Attack" Slant Into Your Message Last year we were thinking of war costs in terms of so much to equip a soldier, so much for a tank, a plane, or a ship. This year we think of battles, invasions, new offensives. Our big Flying Fortresses burn high octane gasoline in tremendous quantities. A single night raid of 1,000 bombers over the Rhineland calls for $375,000 worth of gasoline. Add another million dollars for bombs and 11 times this amount for planes lost through enemy action. Attacking costs more money. We must meet that increased cost by buying more War Bonds and other 2nd War Loan securities. The trappings of an invasion force are expensive—new costly equipment and plenty of it. New roads, airports, docks must be built for them. American soldiers aren't pushed back often but when they are there isn't always a chance to save their disabled equip https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  ment, ammunition, and heavy guns. Millions of dollars are needed to replace equipment thus knocked out of action. Your extra government Bonds will meet this need. Our fighting men are planning an invasion of Europe. When the landing operations will take place we do not know—but we do know that they will be costly, both in lives and in equipment. Everyone should realize that the prospect of a European invasion is one more powerful reason for buying extra Bonds. We cannot be more tender with our dollars than with the lives of our fighting men. Remember, our armies are made up of our sons and brothers and husbands and friends. Now, more than ever, they need our fighting dollars, for they are going to strike, and strike hard at our enemies. We cannot let them down.  How the.Home Front Can Join the Attack Here is what your readers and listeners should be told to do: 1. Divert every cent that is not absolutely needed for food, shelter and other necessities of life during the next three weeks into the purchase of extra War Bonds and other 2nd War Loan securities—at least one Bond a week. 2. Buy these extra Bonds by sacrificing and foregoing some of the things you have been planning to buy in the next three weeks. 3. We need Bond dollars in addition to the amounts you now are investing thru Payroll Savings. 4. After you have made your personal sacrifices and have bought your extra Bonds, see that every member of your family makes similar sacrifices. 5. If you handle all of your household income, make a blanket purchase of several extra Bonds with the money saved by cutting down on all unnecessary spending.  Emotional Messages Are Needed Your readers and listeners all know the selfish reasons why they should put their money in War Bonds . . . to get four dollars back for every three they invest . . . to have a nest-egg for post-war buying, etc. Therefore, there is no need to emphasize these angles. In fact, it would tend to limit the emotional impact of your appeal if you included them. However, it is important to dramatize the personal part they can play in the coming offensives against the Axis when they buy an extra War Bond or other Government securities each week. Tell them! . . . this is your way of beating the Axis. If you can't get up close enough to blow the tread off a Mark Six tank, buying an extra Bond is at least the next best thing. . . . even though you are not able to leave your workbench, desk or farm—you can still drill holes in a Mitsubishi Zero with your extra dollars.  Second War Loan—A Home Front Privilege Mention the voluntary nature of the Second War Loan. Make your readers and listeners understand that its success or failure will reflect on the patriotism of the American people and their faith in the total war effort. The success or failure of the Second War Loan will, of course, be watched closely throughout the world, especially by our enemies. Our allies, too, will be interested in the manner in which we support the brave men who are fighting our battles on a score of fronts. By buying an extra bond we will show them that we are in the fight, too.  LOCAL PUBLICITY KIT  5  LOCAL PUBLICITY IDEAS For Day-by-Day Publicity in 2nd War Loan 1. Break the news of the campaign in your local daily paper with a statement from your local or county chairman on Sunday, April 4. In the case of communities with weekly newspapers only, the announcement should be for weekly papers issued that week. The story, of course, should also be broadcast by local radio stations on the same day that it is published in the newspaper. la. On the opening day of the drive arrange to have everyone in town display the American flag. 2. Follow up the announcement story with a story of local plans for the drive and the names of local committees. 3. Arrange with your local newspaper for pictures of the important members of committees. 4. Suggest that your local newspaper publish pictures of similar rallies and events in connection with World War I, contrasting them with pictures of activities of a similar nature during this war. 5. Release a daily statement outlining the progress made in the drive, reiterating why the average citizen must lend his or her money to the Government to finance the war. 6. Release a daily statement by some local person endorsing the drive and its principles. Suggestions from these can be obtained from the suggested statements which are included in this kit. 7. Arrange city-wide or state-wide broadcasts of the launching of the campaign by the Mayor or Governor. 8. If your city is the headquarters for a Federal Reserve Bank, arrange for local city or state broadcast by the President of the Federal Reserve Bank and/or War Savings Staff Administrator. These, of course, should be covered by your local newspaper, including pictures. 9. Give your local newspaper tips on story and photo possibilities. In case your newspaper does not have a photographer, or is short-handed due to the war, see if you can arrange with the editor to take your own photos (providing he will have the necessary engravings made for publication) but make sure you know the type of picture he wants. 10. In arranging speeches before local groups (Rotary, Kiwanis, Chamber of Commerce, etc.) in addition to seeing that the newspaper gets information on these meetings, try to arrange for their local broadcast. 11. Dramatize your local drive by raising funds for a specific purpose. If you have not already raised funds to buy a bomber, or bombers, for example, or for a destroyer, tank, or other specific piece of equipment, you can use that device. By obtaining the cost of this or other equipment from the "Cost of Military Equipment" fact sheet which is to be mailed to you, you can post in a prominent place, and reproduce in the newspaper, parts of the equipment to be sold. As funds are raised to match the cost of each piece, the equipment can be assembled until you have the whole. If this has already been done and you want to do something different, raise enough money, for example to match the cost of, say, a bombing raid on Berlin—by figuring the cost Digitized for ofFRASER the gasoline, oil and munitions—a naval assault on a https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Jap held base; the cost of operating a tank—or any number—in an assault on the Axis in Africa, etc. This will dramatize the increased cost of offensive warfare, as distinguished from preparation, and the sacrifices being made by our men each day. Whatever device you select, keep your newspaper and radio station informed of the progress of the drive. This will also lend itself to many feature stories and other publicity ideas along this line. In many communities the newspaper or radio station may want to sponsor a promotion of this type itself as a feature of the drive. 12. Arrange with a local radio station or newspaper to promote a "Local Heroes' Day" with emphasis on buying an extra bond or other investment offered during the 2nd War Loan during this day. 13. If any members of the armed forces have been wounded in action and are back home on leave, by all means prevail upon them, if possible, to make appearances in behalf of the local drive. These speeches should be broadcast by your local station and published in your local newspaper together with pictures. 14. If any local boys (or girls) are home on leave, even though they have not yet seen action, but are likely to be in action in the future, get them to speak at local rallies, emphasizing how the men in the armed forces feel about the backing they are getting on the home front. These should, of course, be covered by newspapers and radio, just as we mentioned for returned heroes. 15. Arrange Labor-Management rallies with prominent labor and management leaders as speakers. 16. If you have a war-plant in your city or locality, arrange swing-shift pickups on your local station during recreation hour. 17. Have your newspaper run a "box" feature explaining the various securities offered in the 2nd War Loan. These are included in this kit. 18. If you have any number of foreign-born citizens in your city, arrange for a number of them, dressed in native garb, to do special appearances at meetings, to make special broadcasts in behalf of the drive and pose for newspaper pictures and give interviews as to how they feel about this war effort. If you don't have, you might use local persons dressed in foreign costumes for the stunt. 19. If you have any visiting celebrities during the drive, arrange for them to solicit sales at stores, public gatherings and points of interest throughout the city. They should also be good material for radio broadcasts and newspaper interviews and pictures. 20. Get your local newspaper to run a "letter from the front lines" feature which will bring home to the people of your area what the boys out there are thinking about. You must be certain not to violate the censorship code, but you can still do this and get in plenty of punch. Some newspapers are already carrying such letters, and they can be tied-in to the 2nd War Loan. 21. There are three main illustrations that tell the story of where your share of the money for the 13 billion dollars to be raised during the 2nd War Loan are corn-  LOCAL PUBLICITY KIT  ing from. They are: (1) your ration book; (2) your check book, and (3) your pay check, or envelope. Your newspaper can dramatize these in a picture lay-out. 22. Arrange special radio programs (or just appearances if you have no station) from the stage of your •local theatre. Five, ten or fifteen minutes could be added to the regular stage show (or to the time of the show between pictures where there is no stage show) in which performers and artists could do special selling stunts. 23. Suggest to your local publisher that he get out a special 2nd War Loan edition on the eve of the drive. Special advertising on the 2nd War Loan can be used and you can give him your help in preparing and gathering the pictures and stories for the editorial matter. 24. Help to organize a War Dads and Mothers parade or meeting. This should be good for a local broadcast, news story and pictures. This next of kin feature will bring home to every citizen what the money is being raised for and will also enlist a vast cross-section of your community as active partners. There is great human interest material in such a demonstration. If you can stage such a parade on the eve of the opening of the campaign and dramatize it with torchlights, banks and floats, it will add to the drama. 25. We are including in this kit some special "fillers" which can be utilized by your local newspaper. You may have ideas for other ones which you can furnish. They should be limited to a few words. 26. Arrange 2nd War Loan rallies during athletic events and arrange for their broadcast and newspaper coverage. 27. Arrange meetings, to be broadcast and covered by the newspaper, of young peoples clubs, such as 4-H and Future Farmers, to stimulate interest in the drive. 28. If you have any convalescing soldiers and sailors in local hospitals, arrange broadcasts and news interviews (copy to be prepared in advance and cleared as required with the Army and Navy). 29. See that your local newspaper runs identifying features on the campaign, such as newspaper "ears," promotion boxes on the front page and throughout the paper. 30. As a daily reminder, running through the cam-  paign, we have a one-column mat of a picture by Victor Keppler, famous illustrative photographer, of a soldier in action, with the slogan: "They give your lives—you lend your money," and the identifying "Second War Loan" signature at the bottom. We would like to have this run daily in every newspaper in America throughout the campaign. 31. April 6 is the 26th anniversary of the entry of the U. S. into World War I. This should be good for local news stories, pictures and broadcasts boosting the 2nd War Loan. 32. April 9 is the first anniversary of the fall of Bataan. Enough said! 33. April 17 is the anniversary of the famous ride of Paul Revere, followed by the battle of Lexington. A perfect tie-in with this drive. 34. April 30 is the 154th anniversary of the inauguration of George Washington as the first President of the U. S. 35. In most cities where there is organized baseball, opening day will be in April, This will be a perfect occasion to tie-in the promotion of the 2nd War Loan at the ball-parks. 36. Different states have special holidays of special significance within that state. These should, of course, be tied into the promotion of the 2nd War Loan whenever they occur during the campaign. 37. A local family with one member in the armed forces and another working in a war factory and putting his money into bonds is an ideal subject for publicity. Such family "victory teams" might well provide a series. War plants should gladly supply such information concerning their workers. Pictures of fathers, mothers and wives in war work and their sons and husbands in service should be easily procurable. Almost any locality should provide plenty of material for a series of pictures typifying what we are fighting for and buying bonds for. Familiar local scenes and personalities that are typically American lend themselves to such treatment. This series might be run as a photo contest, the readers submitting pictures of familiar local scenes which to them mean the American way of life which must be protected through bond purchases.  Specific Radio Suggestions for Women 1) "Outfit the Outfit"—(This 2nd War Loan promotion is being handled by State, County and City War Savings Staff Women Chairmen. They can supply further details and information regarding the promotion.)  tioned in your vicinity, or more of the men in your community have gone into one or another branch of the service. C) Presidents of all organizations in which women A) Outfit the Outfit's national goal is that of rais- are active will cooperate in all plans for "Outfit the ing more than three hundred million dollars through Outfit." (As each group reaches a quota set for it, the sale of War Bonds and other Government securities this might be saluted in a special broadcast.) D) Banks, retail stores, motion picture theaters and of the 2nd War Loan . . . which amount of sales is estimated at the cost of full clothing and equipment other such business establishments, local colleges, and nearby service camps will cooperate in all plans for for two million men in service. "Outfit the Outfit." B) As a means of setting a quota or quotas for your E) The mayor or another prominent local citizen "Outfit the Outfit" campaign . . . an outfit for a soldier will open the drive with a speech. And a rally might be costs $154.95; a sailor $96.40; a Marine $155.94. Such scheduled at the same time. A rally, with achievequotas might be expanded to platoons (about 48 men), ments noted, all the participating organizations taking companies (about 192 men), battalions (768), regi- part, should close the campaign. As a climax finish, the ments (2,304), etc. Keep in mind, in this connection, audience at the closing rally will be admitted on purthe fact that soldiers, sailors or Marines may be sta- chase of War Bonds or other Government securities.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  7  Here Are the Securities You Can Buy in the 2nd War Loan Securities to fit every class and type of investor will be sold to the American people during the Second War Loan campaign opening April 12. Salient facts about each type of bond follows: United States War Savings Bonds Series E: Now he most widely sold security in America. Known as the People's Bond the Series E War Bonds are issued to meet the needs of the small investor. No one person may buy more than $5000 maturity value ($3750 purchase price) in any one calendar year. (Additional purchases in coownership are permitted in certain cases.)  For every $3 invested in Series E Bonds you receive  $4 at the end of 10 years. They are dated the first day of the month in which payment is received by an authorized issuing agent. Due 10 years from issuing date. Interest return: equivalent to 2.9 per cent compounded semi-annually, if held to maturity. Denominations: $25, $50, $100, $500 and $1000. Issue price is 75 per cent of maturity value. Owners may redeem bond in whole or part at any time 60 days after issue date without notice at stated redemption values. Cannot be used as collateral for loans. United States Savings Bonds Series F and G: For larger investors. Series F, issued at a discount, are commonly known as 12-year appreciation bonds. Redeemable at option of owner at increased fixed redemption values. Increase in value repre-  tendered in payment of taxes at earlier dates. May be redeemed at par and accrued interest, after six months from purchase date upon 30 days' notice. May be used as collateral for loans from banking institutions only. May be purchased in unlimited amount by any individual, or bank, corporation or other entity. Funds invested in these notes will reduce future tax loads, earn a return as long as money remains invested, up to maturity, assure that tomorrow's taxes are taken care of and supply the Treasury with funds now to meet current war costs. Treasury Certificates of Indebtedness: Dated April 15, 1943, due April 1, 1944, paying 7/8 per cent. This security will be available for subscription by commercial banks for their own account for the first three days of the drive, namely, April 12, 13 and 14. They will be available for subscription by all other classes of investors during the entire period of the drive. Sales to commercial banks will be limited to $2,000,000,000 or thereApplications from commercial banks up to $100,000 will be allotted in full and larger bank subscriptions on an equal percentage basis, and all applications from other than abouts.  commercial banks will be allotted in full. The certificates will be in denominations of $1,000 to $1,000,000 and will be issued in coupon form only.  sents the interest return, which is approximately 2.53 per cent if bonds are held to maturity. Issue price is 74 per cent of  Two per cent Treasury Bonds: Dated April 15, 1943, due September 15, 1952, callable September 15, 1950. This security will be available for subscription by commercial banks for their  maturity value. Issued in $25, $100, $500, $1000, $5000 and $10,000 denominations. Limit on holdings: $100,000 (issue  own account for the period April 28, 29 and 30. It will be available for subscription by all other classes of investors for the  price), of either series or a combination of both F and G, in any one calendar year. Who may buy: All classes of pur-  entire period of the drive. Sales to commercial banks will be limited to $2,000,000,000 or thereabouts. Applications from commercial banks in amounts up to $100,000 will be allotted in  chasers other than commercial banks accepting demand deposits. Redemption: On first of any month, six months after issue date upon one month's written notice. Series G Bonds are issued at par. They bear interest at the rate of 21 / 2 per cent a year, the interest being payable semi-  full and larger bank subscriptions on an equal percentage basis. All applications from other than commercial banks will be allotted in full. These bonds will be in denominations of from $500 to $1,000,000 and will be issued in coupon or registered form at the option of the buyer.  annually by Treasury check. They mature 12 years from issue date. They are redeemable prior to maturity at option of owner, at fixed redemption prices, which are less than the face  Twenty-six Year 21 / 2 Per Cent Bonds: Dated April 15, 1943, due June 15, 1969, callable June 15, 1964, to be issued in coupon  amount of the bonds. In the matter of who may buy, limit on holdings, and redemptions they are similar to the F Series.  or registered form at the option of the buyers. Commercial  Denominations are $100, $500, $1000, $5000 and $10,000.  demand deposits, will not be permitted to own these bonds until  banks, which are defined for this purpose as banks accepting April 15, 1953. There will be no limit to the amount of this  Tax Savings Notes of Series C: Issued at par in $1000,  issue and no restriction upon the issuance excepting the tem-  $5000, $10,000, $100,000, $500,000 and $1,000,000 denominations.  porary exclusion of commercial banks from ownership for their  Designed for Federal tax payments and short term investment.  own account. Subscription books will be opened April 12 and  Due three years from issue date. Interest rate is 1.07 per cent a year if held to maturity; lesser yield if redeemed for cash or  denominations of from $500 to $1,000,000.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  will remain open several weeks.  The bonds will be sold in  LOCAL PUBLICITY KIT  8  Suggested News Announcement for County Chairman Launching Campaign   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  The people of county will be put to the acid test during the Second War Loan, beginning April 12, it was announced today by , County Chairman. "The United States Treasury must raise $13 billion during the Second War Loan, and a substantial part of this money must be loaned to our Government by people in ordinary walks of life—you and me and the fellow next door," Mr. declared. It is obvious to every thinking man and woman that as the United Nations take the offensive against the Axis dictators, the cost of war operations increase in proportion. "The staggering sums of money necessary for the victory drive of the American and other Allied armies and navies . . . the task and the cost of providing food, transportation and munitions for millions of men, over and above the cost of equipment in planes, guns, tanks, ships and other material . . . must be borne, in large measure, by the American people left here at home. "It is not only necessary and right that we should assume this additional participation in the war effort—it is an honor to do so. We who are left here on the home front can do no less than attempt to approach the sacrifices of those brave men out on the fighting fronts to whom the last great measure of sacrifice is but a daily offering. They give their lives. We lend our money. "While it is true—and this to the everlasting credit of the American people—that there are more people today who own Government securities than at any time in the history of the nation—or the history of the world— the simple facts of the matter are, it is not enough. "If the people of County, and every county and town in the nation, are to meet their full measure of responsibility, they must loan their Government every cent not needed for the essentials of living— and we have to revise downward our ideas about what are essentials. In other words, you, and you and I must go on an all-out war basis. "There are at the present time many billions in liquid funds—cash and commercial bank deposits—in the hands of the American people over and above taxes, debt repayment, insurance, and their present investment in Government bonds . . . over and above what they can buy this year because of the restrictions or unavailability of con-  sumer goods. This may amount to as much as $40 billion this year. "It should be the objective of every American to invest these 'loose' billions in Government securities. Now, during this Second War Loan, is the time to invest liquid funds from both current income and from past accumulations in your Government. This Second War Loan makes available to you a type of security for every pocketbook. "This is not only a patriotic duty, but a duty to yourself as well. Every dollar which you have available now and do not invest in Government securities is a 'wild' dollar which may, together with its billions of brothers, turn into a Frankenstein which will raise your cost of living to the point where your dollar will be worth no more than the paper it is written on. In short, this loose money is likely to be the cause of a wild inflation that will sweep away your savings and send the price of a loaf of bread beyond what you now make in a year. It can't happen? It did in Germany! And that could happen here. "On the other hand, the dollar loaned to your Government will work for you in three ways: (1) it will help hold down inflation because it will be harnessed to war work; (2) it will help buy the food, the transportation, the munitions that our boys out there in the front lines need to win the good fight, and (3) it will be earning interest that, together with your original loan, will come back to you later to help you buy the things you can't buy today—to insure your piece of the future. "So let's not quibble about it. Let's not shilly-shally and debate. Let's dig down into our pockets; let's root those dollars out of the dark today and invest them in this Second War Loan. P.member those boys out there. They give their lives — you lend your money."  LOCAL PUBLICITY KIT  9  Suggested Statement by Mayor on Opening of Second War Loan Campaign As Mayor of I ask my fellow citizens to join to the full extent of your financial ability in the Treasury Department's Second War Loan Campaign which opens April 12. I feel sure that when the final returns are in, our community will stand high among cities and towns of our size and resources in the country for our accomplishments in this great patriotic drive. The Government is asking the people of this country to lend 13 billion dollars to help prosecute this war. All of us know how vital this money is in our common cause. We have sent our fathers, sons, brothers and friends off to fight. We must provide the money to put the finest weapons and other munitions in their hands so that they can end this war as quickly as possible. The Second War Loan Campaign is more than a mere transfer of our money to the Government for a period at good interest rates. It is a demonstration of our will to victory and our desire to back up our men on the fighting lines. The Treasury Department has recognized this basic patriotic aspect of the Second War Loan Campaign by offering a series of securities designed for every pocketbook. There are the familiar War Bonds, tax certificates, and other long term and short term securities. Democracy never has given a finer example of its strength than in this forthcoming Second War Loan appeal. Workingman and business man, professional man and industrialist, housewife and war worker—all may send their dollars off to fight alongside our troops. If there ever was a time when we should as a community sound a patriotic note in a public undertaking it is in this campaign. And so I ask everyone—homes, businesses, factories, stores, schools and public buildings—to display the Flag on April 12. Let us all take to our hearts the theme of this campaign: "They Give Their Lives, You Lend Your Money."  Suggested Statement for Banker "Our Government is again appealing to its citizens for more billions of dollars to help finance the terrific cost of the present war and now during the Second War Loan drive is offering Federal securities of every type to fit every type of citiz en," commented president of the bank in discussing the present Treasury campaign which began on April 12. "It is a privilege which I trust every citizen of county will accept to the limit of his financial abilities. Out on the battle front our boys are offering their lives; here on the home front we can do a great share by lending our money. "During April the Government is faced with the necessity of raising thirteen billions of dollars. "The Government must have this money to pay for food, supplies and equipment that is being sent to our boys. Regular investors, I know, will take advantage of this opportunity, but there are scores of our citizens who are either not buying War Bonds or who are not investing to the limit of their financial ability. "Commodities are disappearing from the stores. Manufacturers are engaged in supplying our armed forces. The home front must wait and learn to live with bare necessities. Unless we do we will drive prices still higher. "The sure way to guard against higher prices and inflation is to place our money away from temptation. Invest it in government securities."  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  10  Suggested News Statement for Local Business Man Every man, woman and child in should not only work for the success of the Second War Loan starting April 12, but should make a personal sacrifice to purchase one or more of the securities offered, because there is one to fit every pocketbook, according to This is a season of sacrifice. Millions of ou r men in the armed forces are offering the supreme sacrifice, if necessary, to win this war. men from this county are among them. It is the least we can do, to make some personal sacrifice now by buying bonds offered in the Second War Loan, to support their efforts, esp ecially since we will be building up a reserve purchasing power for tomorrow and get our money back with interest. But there is another vital reason—vital to every family in , why we should not only buy bonds during this drive ourselves but do everything possible toward seeing that everyone else buys them. That reason is to ward off inflation. Money that is hoarded away—whether it be in a bank account, in a safety deposit vault, in a teapot in the pantry or in your pocket—is loose money, slacker money, that isn't doing you any good now, but which, added to all of the other demand money in the country, can and assuredly will contribute to inflation unless it is invested in Government bonds or some other form of saving, such as insurance. Inflation is a vicious circle. Prices soar. The money you are making today wouldn't meet the cost of living and, as prices mounted, the cost of living would mount until money, actually, would be worth nothing. It happened in Germany. It has happened, to a lesser, but no less uncomfortable, degree at times in this country. It would mean not only national bankruptcy but ruin for every individual family. There is, quite evidently, a lot of money here and everywhere else that should be invested in this Second War Loan. People are simply not buying enough bonds. That is evidenced by figures released by the Securities and Exchange Commission on the increase in individual cash holdings and deposits in checking accounts. During 1942, these cash holdings and deposits in checking accounts—the "loose money"— increased ten billions six hundred million dollars, while purchases of U. S. Government securities were slightly less. In other words, double the amount actually invested in Government securities could have and should have been so invested to help curb the rise in prices we have already felt. The total which should be invested is increasing every month. Sit down and figure it our in your own case. Even if you aren't making any more money than you were before the war, think of the things you spent money for then that you can't spend it for today. Figure out how much you were spending for installment buying, for example, that you are not spending now. Add to that the money that you would have ordinarily spent for running your automobile and are not spending now. Add to those sums the money that you would ordinarily spend for vacations and trips (including Memorial Day and Labor Day) as well as money that you might be spending to replace worn-out pieces of furniture or equipment. Even when you consider that the cost of living has increased some twenty per cent in the last two years, you still have a lot more money available than you had before. You should, for your country's sake and your own sake, be investing at least that much in Government bonds. When the war is over you will have the money tq buy the things you can't buy now. If you don't save it, you won't have it, and in the meantime you will be hurting rather than helping both your country and yourself. Let's not let those boys down. Let's match the sacrifices they are making by buying Second War Loan bonds to back them up. They give their lives—you lend your money.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  11  Suggested Statement by Superintendent of Schools The Second War Loan campaign which opens April 12 will receive the cooperation of our entire school department. Whether it be supervisor, teacher or pupil, there is a job for everyone in this great patriotic undertaking. The Government is offering various types of securities for all our citizens, young and old. The school child's pennies, saved from his o r her allowances or earnings, and the school executive's salary should march in step in this new parade of dollars towarding the fighting fronts. The Treasury Department has chosen a fitting slogan, "They Give Their Lives. You Lend Your Money." Nearly every family in our community has a son, relative or close friend in uniform. The day is not far distant when every family will be represented on an actual battle line. All this is reflected in our classrooms. Through the Schools at War program whic h the Treasury Department inaugurated last September we are engaging in a campaign to buy enough War Bonds to pay for one or more jeeps in every one of our schools. During the Second War Loan drive we have the opportunity to step up our war savings. In our schools we can help create the victory atmosphere so necessary for the success of any of our war efforts. Our teachers will combine to bring into the homes of this community the story of the need for more and more lending of our current income and savings to the government to finance the war. While the national goal of this April campaign is 13 billion dollars it is an attainable figure in a country in which national earnings and bank deposits are at record totals. We all know that even our school children are wage earners for all-school work. We are asked by the Government to lend part of our income and savings at good interest. The only sacrifice we are asked to make is to give up something now, something we can get later when peace returns. The Second War Loan drive will be a lesson in democracy. A significant holiday comes in the midst of this campaign, Patriots' Day. This day, April 19, is hallowed because it commemorates one of our first great democratic lessons. 0n April 19 in 1775 the minute men learned that by democratic, free action they could resist domination and set out on a path toward liberty. On April 19 this year we in the schools will mark the anniversary by democratic, free action in lending our money for the preservation of that dearly-bought liberty. The schools of our community are ready for the Second War Loan drive. When the final results are in, I am sure we will have ample reason to feel proud of our contribution.  Suggested Statement for President of Civic Organization "Business men and the citizens of generally will recognize the need for continued effort on the part of the Treasury Department to encourage our people to place all available cash at the disposal of the Government," declared of the club, in discussing the Second War Loan drive which began on April 12. "Secretary Morgenthau tells us the Treasury must obtain thirteen billions of dollars during April. Most of this money is to be used to pay for the enormous stocks of war materials that must be sent to our fighting men and allies. "The Government cannot stop manufacturing this war equipment until victory is assured and so it must be evident to all of us that we must redouble our efforts at both production and in saving money to pay for the war materials we need. "Our men and women at the fighting fronts are offering their lives so that we may continue to enjoy our liberty and our institutions. We are asked only to lend the Government a portion of our earnings, with interest. How any American worthy of the name can evade this small responsibility, I cannot understand. "We have got to do everything possible to make this drive a success, for the sake of our own self respect, our own future and the future of the young men and women we want to have returned to us as soon as our war responsibilities have been met."  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  12  Suggested Statement for Minister of the Gospel "Cheerful news is the best word we can send to our boys on the fighting front, I tell dozens of people every day as they ask what more they can do to help in the war effort, the Rev. minister of the church declared today in discussing present problems facing our citizens on the home front. "Those of us who have family members, relatives or friends in the armed forces, I am sure are sending cheerful letters to their loved ones, but hundreds of us who do not have occasion to write to service-connected acquaintances can also do our bit in sending cheerful news. "I mean news of our achievements here on the home front of . What we are doing for service organizations; what we are d oing to keep civilian morale and above all what we are doing with our war profits and increased incomes. "News of strikes, absenteeism, poor production all gets to our boys at the front and cannot but have a depressing effect upon them. On the other hand, good news buoys them up and lets them know that we are bending every effort to assist them to complete the job they have been sent to perform. "One of the surest barometers for gauging our achievements is the record of our savings and the sums we invest in the many types of United States securities now offered by the Treasury Department in the Second War Loan campaign. "For the average citizen the War Savings Bond is still the best investment in the country and one that will afford cheer to our fighting forces and future assurance for the holder."  Suggested Statement for President Parent-Teachers Association "All out investment in the Second War Loan is the greatest protection the children of this country, our children, could have," according to , head of the Parent Teachers' Association. "This is total war. Whatever restrictions this may place on our children's present life, they are among the fortunate children of the world—with hope for the future. "Every War Financing investment made now will make that promised future safer. "Any idle dollars or dollars spent for luxuries now do injustice to our children's promised future. In this time of all-out, world-wide war we dare not misuse our available money. "Today, this very minute, hundreds of children are dying of hunger in many countries. Hundreds of children are maimed for life. "Today, fathers and mothers are shanghaied for forced labor in the strange country of their conquerors. They have little hope of meeting with their families again. What chance have their children for a decent future? "In Czechoslovakia, in Belgium, the young themselves are taken away for training in Nazi methods. It is purposely done to destroy their parents' way of life. "Your children may be working and saving for money to buy War Stamps, and finally a Bond. It is the most valuable course in citizenship they could have. The knowledge that our Second War Loan Bonds will help free the young of today in other countries from the Axis tyranny is not beyond their understanding. "Nor is it beyond their understanding that we need to save these young people before it is too late. They will be the grown men and women in your children's world tomorrow. "If we're half-hearted now, we may find a world following this War which our children could not thank us for."  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  13  Suggested Statement for Physician "We doctors strongly believe in preventive medicine, and I know of no more fitting preventive medicine for America today than buying to the utmost of our capacity in the Second War Loan," asserted Dr. today. "Preventive medicine is designed to keep you well, rather than permitting illness to strike before you call in a physician for help," he continued. "This Second War Loan, starting April 12, is exactly like preventive medicine in more than one way. It will provide our Government with funds to carry on the war now; to enable the men from as well as from all other towns in the United States to fight the good fight. But it will also aid in preventing inflation, which would be ruinous to you and me and eve ry other citizen, as well as to aid us in building up a reserve of financial strength for after the war. "Just as the medical profession tries to find the cause, a preventive and a remedy for every disease, the Second War Loan provides an investment for every type of purse. "There are but few people who are unwise enough to dissipate their energies and their health, with no regard for tomorrow. But there are a great many people who aren't so provident with the money they are making today, and that may possibly affect their health through worry or want at some future time because they didn't put aside enough savings to take care of the future. "We aren't able to spend as much money for necessities and luxuries as we did last year, simply because they aren't available. On the other hand, many of the things we own and would ordinarily replace, are wearing out. It is only common sense to save now for their replacement when these things become available again. "It's just like taking shots to prevent colds, or typhoid or small pox; there may be some element of discomfort involved in taking them, but it is a lot easier, and a lot less disastrous than waiting until you have the disease and then calling in the doctor for treatment. You might call these Second War Loan investments your shots to prevent inflation and a money deficiency at some time in the future. "But when it comes down to hard cases, who are we to talk about making sacrifices—no mat, ter how much we deny ourselves—in order to buy these Second War Loan investments. We get the money back—plus interest. Those men out there on the fighting fronts of the world—those boys from aren't asking for their money back at interest. They're staking their all on this fight. Buying during this Second War Loan drive to the utmost of our ability is little. They are giving their lives—you lend your money!"  Suggested Statement for Railroad Worker The 2nd War Loan will find many backers among railroaders who are now doing their bit on the Payroll Savings Plan. We're the boys who are having plenty of contact with troops and supplies. Every minute of the day we're highballing the men and materials to camps and embarkation points. We are getting a closeup of our fighting men and we know how much they are banking on the home folks to back them up. Thousands of our fellows are in uniform. Some already lie in flag draped cemeteries on Guadalcanal and in North Africa. No one need tell us our duty. April 12 is only a few days away from an anniversary which we will never forget. Remember Bataan and its heartbreaking story? We've come a long way from Bataan. Our War Bonds helped pave that road back. Now we are ready for the 2nd War Loan drive which gives us the chance to buy more Government Securities. The success of the drive insofar as railroad men are concerned, depends upon teamwork. All of us must make it easy for our committees to contact us and sign up for our share of government bonds. You believe in democracy. You know that this fight for democracy costs money and that Uncle Sam needs every dollar you can lend him. In the Fascist countries the dictators don't ask their workers to lend them money. They just take and take. As a good union man I know my job is to keep my money rolling, too, on the road to victory. Let's give our fighting boys a clear track by putting our money on the fighting line.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  14  Suggested Statement for Mother with Sons in Service "Americans at home must buy 2nd War Loan Bonds to the limit, in this 2nd War Loan drive starting April 12th," comments Mrs. , mother of (number) sons in service. (Her youngest son, , has already given his life for his country.) "If we want to be able to face our boys when they come back, we'll have to be all-out for victory now. They're offering their lives. "It's the homes right here the (number) boys from this town are fighting to defend. Our War Loans are their protection. We either back them all the way, or we let them down. "I don't know a woman in this community who doesn't wish peace and victory were right here, now. Well, wishing won't bring it. "Every 2nd War Loan Bond we buy now will bring that day much nearer. We can't afford to wait for another Pearl Harbor to make us fight for victory. "We're all of us doing what we can to win this war. But we've got to find the means to do more. "I am raising my own vegetables, making over clothes, working for the Red Cross, but I'm constantly planning new ways to put money into Bonds. That comes first with me. "It comes first, because it's needed first. Just picture our boys fighting in the South Pacific, or Africa, or anywhere, and the shipments of food and ammunition not arriving in time. Make your pledge as though it depended on you alone to keep supplies moving. "Could you sleep nights if anything you did made those boys falter or lose their lives? "Money we spend for unnecessary things—any money we hide away, can let that happen. I know my money belongs in War Loans where it helps in the fight. "I'm buying every Bond I can, any way I can manage to turn money into Bonds. My Bonds alone won't be enough to buy the equipment our boys need; but with tens of millions of people like me, we can buy enough to beat the Axis."  Suggested Statement for Worker in War Production Plant April 12 this year will not be just another day to me. Of course I will be doing my job as usual. And when I say as usual, I mean I will be putting all my heart and soul into my work for I know that upon the work of people like myself may hang the lives of relatives and friends on the battlefields. However, April 12 is marked down in my calendar for another reason. It will be a day on which I will be able to strike another blow at Mr. Hitler and Mr. Moto. I will lend some more of my money to Uncle Sam and say to Hirohito, "excuse, please." I am planning to bet some more of my money on Uncle Sam in this scrap. Do you know of any better bet in the world? The 2nd War Loan campaign will give all of us war workers another chance to say to our buddies on all the fighting fronts: "We're sending you the guns and we're also putting up our earnings back of you fellows." This is no time for splurging on things we can get along without until peace comes. Every war worker wants his money's worth. Government securities are any man's money's worth. There are men in our shop whose sons have been killed or wounded fighting the Japs and Nazis. Do you think the rest of us could honestly face these fathers if we threw away our money on fancy living when Uncle Sam can borrow this money to help win this war a lot quicker? There are three things which come in handy in this 2nd War Loan drive, my ration book, my bank book and my pay envelope. Like most of my buddies in the shop I am making more money and finding out that many things which once were plentiful in the stores are not there any more. Some day I am going to get some of the things I have a craving for. But I can wait. Meanwhile I plan to save up my money in government war bonds. In this way I will be helping myself and helping my relatives and friends who are doing the actual fighting.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  15  Suggested Statement by County Home Demonstration Agent "It takes a heap o' saving to make a farm a home!  county farm families realize this (county) and are taking advantage of today's higher wartime incomes to make sure their homes and living conditions will be even better in the future," said , County Home Demonstration Agent (or County Home Adviser), in discussing the Second War Loan drive. She stressed the advisability of farm families investing today's higher incomes in Government Bonds to help finance the war and at the same time build financial reserves with which to buy the things that will be needed after the war. "A part of the money received by farmers for their products is pay for the wearing out of all types of farm equipment. It is not income but is a return of working capital which is being worn out. The money that would ordinarily be used to replace stoves, refrigerators, washing machines, radios, furniture and other things used about the home should be invested in Treasury offerings as a depreciation reserve which will be available for replacements after the war," she explained. urged farm families to put even more emphasis than they have in the past on investing in Government securities to take care of depreciation of household equipment. You can estimate that your household equipment depreciates about 10 percent each year until it is finally worth just 10 percent of its original cost. By listing the cost price of each item and figuring how much it depreciates this year, you can determine how much you should invest in bonds to replace these items later." She also emphasized that these investments will build reserves to pay for education of the children, medical and hospital bills, landscaping of the home, vacations and travel, and for old-age security. Home demonstration clubs in some instances have invested their club funds in United States securities for the purchase of a clubhouse after the war. Other farm women "file" their bonds in envelopes marked "New Stove," "Refrigerator," "Radio," or "New Furniture." This system enables them to adopt a systematic savings plan to pay for the things they will need in the future. "Every farm family that possibly can should incorporate the buying of bonds into their home account and savings plan. Bonds are the best investment ever offered the farm family," she said.  Suggested Statement of Woman Worker in War Plant "Every dollar of my earnings in the war plant over living expenses, is going into 2nd War Loan Bonds." said Mrs , mother of children who lives near "Three of us are working at the plant. The children thought at first I shouldn't work so hard. But I want this war won by us.. "My people left themselves and their children.  to come to America because they wanted the American way of life, for  "It's now my chance to see that my children keep it. When they know I'm putting what I earn during this war into 2nd War Loan Bonds they know I mean it. It makes them work harder too. "I could buy some of the things I've always wanted right now. Or I wouldn't have to work at the plant at all. "But what use is this extra money going to be if we lose this war. What use are a lot of dodads now, when you know that people are starving all over the world, and will until this war is won. "Maybe some people don't care much what happens if it doesn't happen to them. "Well, I do because a lot of hungry people robbed by the Nazis and Japs of everything they own, couldn't help us much if those same robbers got a chance at us too. "We want to win so that all people can live decently. If my work and my money help, here it is. It's the least I can do as an American, living in the finest country in the world. "That's why I'm at work at 7:30 every morning, and pack lunches and plan a day before that, and hitchhike home if my regular ride fails. "That's why my money backs this Loan to the limit.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  16  Suggested Statement for County Chairwoman, War Service Staff With the opening of the Second War Loan Drive April 12th, the women of County, will share in this all-out drive to finance total war. "Outfit the Outfit" will be the rallying call of our local Women's War Savings Committee. We are out to raise our share to pay the cost of full clothing and equipment for two million enlisted men; 300 million dollars worth. This means selling enough War Loan Bonds, to buy our share of the shoes, coats, blankets, folding cots, steel helmets, and first aid pouches that the government regularly provides for Soldiers, Sailors, and Marines. We cannot do this successfully without self-sacrifice and self-denial greater than we have known in the past fifteen months of our war effort. The women of this County will be called upon to do a man-sized job in the 2nd War Loan sales. More of our men have doubled their responsibilities. More have left for the fighting front. The job is right on our doorstep, now, to see that idle or misspent money does not put the brake on our war effort. We may be proud of the War Savings record of this County to date; we have shared in its success. But we have been going through a beginner's course as American women fighting for victory. The Government has asked its citizens for a loan of 13 billion dollars to be pledged in April. Great financial institutions and corporations of the Nations carry tremendous amounts of war financing. It is the tens of millions of people like those of our County investing in these War Loans who make the final goal possible. Neither we nor they could carry this financing alone. It must be now, all together. A year ago the idea of 50 million Americans owning government bonds would have seemed unbelievable. Today it is a fact. But it is not enough. We aren't asked the impossible. Payrolls have increased. Hoarded dollars still lie idle. Extravagant dollars are still spent. This month we are facing the cost and responsibility of total war. It must be done for victory. We must keep equipment and supplies moving forward in a steady flow to our fighting men. Germany and Japan both have made it plain to their people that 1943 is the critical year of this war. We cannot be half-hearted in our 2nd War Loan pl edge, any more than our troops can hesitate in battle.  Suggested Statement for School Teacher Every school teacher in this community will de vote herself or himself toward meeting the challenge of the Second War Loan campaign. As teachers, all of us have thi s simple question to ask ourselves: "Are we doing all we can to back up our fighting men who are giving their lives to defend education in a free world?" We all know that the first group to be liquidated by the Nazis in all their invasions were the teachers. The Nazis know they must wipe out the educational leaders before they can begin imposing their brutal, pagan way of life. Can we as teachers forget the heroic resistance of the teachers of Norway to the invaders? There is one effective way an American teacher can help destroy the Berlin menace and that is by lending money to the government to help pay for the war. It will take billions of dollars to crush the dictators. The money cost may be nothing compared to the sacrifices which our fighting men will have to give. No teacher in this community, I am sure, will fail to do his or her part in the Second War Loan campaign which, after all, is an opportunity for them to demonstrate visibly and effectively that they are joining hands with our front line fighters. Speaking for myself I know that every dollar that I lend to the government in this drive will be one more dollar in the fight to educate our children, not for death—but for life, liberty and the pursuit of happiness. Every teacher must set an example for his or her pupils and their parents. Our committees look to us to point the way on many civic matters. It would be a splendid plan for every school to hold an assembly marked by patriotic exercise on the opening of the Second War Loan.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  17  Suggested Statement for County Agricultural Agent "The financial welfare of county farmers for the next 20 years depends upon how wisely they use today's wartime incomes," , County Agent (or Farm Adviser), said today. "That is over and beyond the fact that we owe it to our country to back our fighting men with necessary dollars. "Whether all farmers realize it or not, the higher returns they are getting for their products these days are not all increased income. Much of it is pay for the wearing out of all types of farm equipment. This is not income, but a return of working capital, which is being worn out." Mr. explained that the money that ordinarily would be used to replace or repair tractors, trucks, automobiles, harvesters, planters, fences, and other equipment should be invested in governmen t securities as offered in the 2nd War Loan drive as a depreciation reserve which will be available for replacements after the war. He urged farmers to plan a definite future financial program now to make these replacements after the war. "All-out efforts to produce record supplies of war crops are utilizing the land and farm equipment and buildings to the maximum," he explained. "Use actual depreciation figures for estimating how much you should invest in War Bonds each year to replace or repair everything being use on your farm. Build financial reserves today for tomorrow's buildings. While helping to arm the armed forces today, prepare to arm your farm for the future." To take care of the soil fertility being taken from the soil in producing record war crops. Many farmers and 4-H Club members of County have wholeheartedly adopted the policy to "Make Every Market Day Bond Day," he said. Others have designated a certain number of their hogs as "Victory Pigs" for the purchase of War Bonds and other securities. Still others are deducting a portion of the money they receive for their farm produce for bonds. "Regardless of what system is used," he concluded, "every farmer in the county, if he hasn't already done so, should begin now to invest regularly in Treasury issues out of his current income to build a financial reserve for his own future needs." PP  Suggested Statement for Prominent Farm Owner I am pledging every dollar ahead I can during the 2nd War Loan, beginning April 12th, and I want to take this opportunity to urge every farmer in County to do likewise. We bought War Savings Bonds that return in ten years four dollars for every three invested. There is no one in this country who can afford to skip this new War Loan pledge. Our money belongs in these Bonds. Most of the farm equipment we want, cannot be bought until after the war. It isn't easy to hang on to money for purchases in the future. It slips away. But salted down in 2nd War Loan Bonds it is marked for later buying. You have it. I've always kept a budget envelope, with sections marked for what I wanted; for new linoleum or a roomier refrigerator, or a new tractor. That's where I keep my Bonds now. The money is used for our soldier's needs, but it will be coming back when we can buy again. A lot of farms will need new equipment when our factories make it again. I figure it's the farmers with the Bonds that will have first chance to get it. Our car is used to haul things that would never have touched the upholstery before. It's hauling twice as many people every trip it makes. We're going to need a new one pretty badly when we can get it. Our house needs a new coat of paint and we've got the money for it right now. But when my son comes home from war, I think he'd rather see a little peeled paint than to realize we weren't sending him and his buddies the ammunition when they needed it. We're short of help this year, but people in the cities have their problems too. We're thankful we've got good garden space, and plenty of canning equipment right here. But town or farm, if we're all buying War Bonds to the limit in this drive, we're working together on the one big thing—winning this War now. There isn't a Jap or a German that could look in on our farm, and not be scared right off the map when he saw every member of this family figuring some way to beat him and beat him hard. And that goes for the dollars out of sight. We don't keep them hidden away. We're making ours fight it out through War Loans.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  18  Suggested Statement for Labor Leader Labor needs no prodding to do its full share in lending its earnings and savings to the government during the Second War Loan campaign. Local unions were among the first of our community organizations to pledge their support when Secretary Morgenthau sounded the call for defense funds. We began buying War Bonds. Soon we acted individually and as unions to build the payroll savings army. Now we are ready for even greater service. Our money is in this fight. There has never been the slightest friction between organized labor and employers on the question of war financing. We have worked together in closest harmony in setting up Labor Management committees to sign up workers for payroll savings even when we have had differences on occasion on other matters. The Second War Loan drive becomes a first among our union duties starting April 12. Members of all our unions are either on the production front or on the battle lines. Many of our members have already felt the sting of enemy fire. We honor the service of union men as soldiers by lending our money to provide the weapons of war. Labor is being called upon to turn out a record crop of fighting weapons. Labor's equally important job is to lend every cent possible to the government to prosecute the war until the Axis is smashed. We all know unions have disappeared under Hitlerism. Only in a free world can men and women have the right to band together for self betterment. Starting April 12 local workers who are on the payroll savings plans will reaffirm their answer to Hitlerism by participating in the Second War Loan campaign to the full extent of their abilities. Every check I have made on the situation shows that we are not in a silk shirt spending spree mood. Our earnings are being put into necessary medical attention, essential home repairs, and War Bonds. It is this sober realization of the facts in this war crisis that will influence our workers to tighten their belts and put every penny they can possibly spare above the bare cost of living into government securities. While it is a nice feeling to know that these securities pay handsome interest and provide a nestegg for the future, I believe that the prime motive inspiring American workers to respond to the government's War Loan appeals is patriotism. American workers know they are helping to bring victory nearer when they sign up in the April drive. They know money is a soldier, too. Workers in this community will do their duty.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  19  Suggested 10-Minute Speech for Audience of Working Men and Women There's one word which, more than any other word, means most to Americans. This word is Freedom. How do we define Freedom? Well, the dictionary won't help much. Because, here in America . .. and, I guess, in all the United Nations . .. Freedom has its own, individual, meaning to every decent, tolerant, democratic citizen. Freedom means going to the church we want to ... when we want to.. .. It means not going to church, if that's the way we feel about it. Freedom means reading the newspaper we like, and criticizing the Government . . . if we feel the Government is not running things right. And it means a lot of other things. .. raising our children in the hope of something better ... in a free country where opportunity is unlimited. All of that . . . and so many more, little, important things. .. is why Freedom comes before any other word in the dictionary of the United States. What has the word Freedom and Freedom itself to do with why I'm speaking here today (tonight)? Well, the answer is obvious. We all know about the war, and the threat of our enemies to American freedom ... your individual freedom, my individual freedom. We must w in. There is no other alternative. If there were any possible alternative to fighting until we have achieved complete victory over the nations of the Axis, which would make slaves out of us as they have made slaves out of many of the nations which are allied with us, all of you working men and women would not be doing as much as you are doing. You would not have sent your sons and husbands and brothers . . . and even your sisters, some of you... to all the regions of the world where the battles are being fought. All for Freedom, for the continuance of this Freedom as a sacred gift to our children and their children. Nor, if the outcome of this were not all-important to the working men and women . . . the people of America . . . would you be working as hard and as fast as you are working . . . overtime and Saturdays and Sundays, many of you. That's why, too, no one of us complains about rationing. We know all of this is devoted to the end that we shall achieve victory over the forces which would wipe out freedom from the entire world . . . the forces which—if we fail—would wipe out our democracy and give us, instead, a Government meant for slaves. So we send our sons to war... we give up whatever will help them protect their lives and achieve victory so that Freedom will remain their gift, their right, their duty . . . we, ourselves, work at our jobs to aid them. And, too, we save. How important are your purchases of War Bonds and other Government securities. . . regularly . . . to the end of helping to win the war and sooner? Let's each one think about our own payroll savings deduction for War Bonds as I discuss what your War Bond dollars and mine are doing in the War. Think of these dollars as dollars in uniform . . . fighting dollars. That's what they are. Every one of them is put to work somewhere in the War. Perhaps, right this minute, the torpedo which your War Bond dollars paid for is speeding toward a Jap cruiser. In a moment, your torpedo . . . the torpedo which your War Bond dollars bought, will smash home against the side of that Japanese cruiser. A moment after that there will be an explosion. Another threat to our fighting men . . . perhaps your son or brother. .. has been sent to the bottom. If you had failed to buy the War Bonds which you have bought ... and are buying... perhaps there would have been no torpedo. Then that Jap cruiser might have steamed unmolested off some beach where our fighting men were encamped. Soon that Jap cruiser might have sent bat tery after battery of death and destruction against our fighting your brothers, your sons. So your dollars in War Bonds and other Government securities speed in the form of torpedoes against our enemies. And they fall, in the form of bombs, on Berlin, on the armies of Rommel. They fall on the submarine nests on the coast of France. And War Bond dollars provide food for our fighting men . .. clothing. . . rifles. . . hand grenades. Everything you can think of to help them keep their lives safe . . . to help them win victory sooner. I think that everyone of you will agree with me that this is enough to ask of our War Bond dollars. But there is still more that these tireless servants of freedom do for us . . . for you and for me, individually, as well as for our relatives in the armed forces and for our country. Our dollars invested regularly in War Bonds and all Government securities help to keep prices down here at home. If I may explain an involved financial and economic problem briefly . . . your War Bond dollars are (Continued on next page)  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  20 ••  dollars taken out of competition for a limited amount of civilian goods. No matter how many dollars are in the market for these goods, there will be no more goods. The more dollars in the market, the more these limited goods will cost you. So, War Bond dollars .. . dollars taken away from the market places . .. are dollars which help to keep down your cost of living. And, equally important, your dollars in these Government securities are servants which are waiting for you to command them in the days after the war is over. Just think . . . in only ten years .. . your War Bonds come due and pay you back four dollars for every three you invest. What a wonderful day that will be. Once again, peacetime industry will be sending up smoke from its factories. New homes will be building. New automobiles will roll along the streets. No more scarcity of tires and gas. Homes and automobiles and washing machines and every possible gadget for making life easier will be at your beck and call. .. through the magic of the War Bonds you now are buying. And think, too how much those magical War Bond dollars may mean to the education and opportunity of your children? That's the story of War Bonds ... and their meaning in helping to win the war and in helping each one of us toward a fuller, more secure life. But, now I think that I can read in many of your minds this question: Sure, we know all that. That's why American labor .. . American working men and w omen ... have bought $ worth of Bonds. That's why organized and unorganized labor has been buying $ worth of Bonds every payday through the payroll savings plan. Why, you say to yourselves, we are buying Bonds with per cent of our pay! And I say to all these things in your mind .. . true! But, I say too, that this war grows more critical and and more crucial day by day. Our enemies are not on the verge of defeat. Far from it. They are ruthless and powerful. Our victory is not assured. The only way we shall achieve victory is by fighting every hour of the day, doggedly, with every ounce of our strength . . . by working as hard as our men on the front lines fight .. . and by saving in the same spirit. We must save our dollars in War Bonds and other Government securities in the same spirit as we fight in uniform, as we work in the factories and shops and farms. This is not a war limited to just a certain portion of the day or just a certain portion of our income. This certainly is not a ten per cent or a fifteen per cent or even a twenty per cent war. This is an all-out war. And the only way we shall win it is to go all-out in everything we are doing. And this includes savings as a fund amental part of the war drive. There are no ifs, and, or buts. We must save every possible dollar in War Bonds through the payroll savings plan and other Government securities, if we have reached our quota of War Bonds. What do we mean by every possible dollar? Well, that means every dollar above the necessary, vital expenses for living. These expenses do not include luxuries or anything which might even possibly be classed as a luxury. And that means, too, that we must eliminate many of the things which, in peacetime, had been thought of as hairline cases. Many of you may say that's hard. That's too hard. But you're wrong. It is not too hard. Nothing is too difficult to ask of us if that thing which is asked is neces sary to win the war. Remember what is at stake in this war. Everything that is good, that is beautiful, is at stake in this war. We must. . . at the very least of our efforts in helping to win the war ... back our sons and our country with our dollars. Dollars are cheap indeed when weighed against human lives. They give their lives . . . you lend your dollars. And your dollars are necessary to protect those lives and our liberty... which are so dear to us. Let us keep these paramount thoughts in mind as we face the task of helping to make a success of the Second War Loan. We must make a success of this war loan. A defeat here would be comparable to a defeat on the battlefield. We must go over the top in our individual parts in this Second War Loan to raise thirteen billions of dollars for our Government to use in helping to win our war. Remember, you most certainly do not go over the top... you skulk behind ... when you do not put every possible dollar. .. regularly .. . into the Government securities, including War Bonds, which are a part of the Second War Loan. And let me remind you finally, the zero hour is no w! Today . . . at the very latest, tomorrow. And, one last final word. .. I would like to say, in advance, to the working men and women in this audience . .. the working men and women everywhere in America...thank you for making a success of the Second War Loan. I offer the thanks of the Treasury Depart ment and our Government in advance because I know that American labor will . . . as it has in the past . . . make a supreme and successful effort to aid the war drive with its dollars.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  21  1111111114.0..  Suggested 5-Minute Speech for State Administration War Savings Staff (May be used on radio, before civic clubs, mass meetings or before other groups) Victory in war cannot be achieved without weapons. And we are the ones who must provide those weapons. Only by the sweat of our brow and the loan of our money, can we send guns and planes and tanks to our fighting men overseas. And so, the drive for the Second War Loan, which opens today, is a real event. Thirteen billion dollars . . . that's the goal for the next few weeks. We . . . you and I . . . must do our share in purchasing the 13 billion dollars' worth of War Bonds and other securities of the United States which make up the Second War Loan. The only way we will be doing our share will be if we put every dollar above what we need for bare necessities into the securities of the Second War Loan and do this NOW! Remember, the war is entering a new phase. The armies of the United States and the United Nations are preparing for the great offensive . . . the only way we can win the war. We are beginning to attack . . . and it always costs more, in men and blood and money, to attack than to defend. Up to now, we have been preparing for the offensive. That costs money. But now we have begun to USE the weapons we have built, and we shall have to replace the ones we lose . . . and that costs even more. Therefore, the Government of the United States—which is another way of saying "We the people"—is asking us to lend it 13 billion dollars in the next few weeks. ASKING us to LEND our money. Now that's important. For we do this of our own free will. We are not living under a dictatorship which would simply take our money with no questions asked. And because we are fighting against that kind of dictatorship, every person in America should be glad to lend every dollar he or she can! This is no sacrifice. The men who are risking their lives on the battlefronts are making the real sacrifice . . . to win our war and protect our lives! And what is their thought . . . what is their spirit? Let me give you an example of that spirit. A boy I know, fought with the Marines at Guadalcanal. He was wounded three times, but kept on fighting beside his buddies, until the enemy gave ground and retreated. Now he's in this country . . . convalescing. And this is the significant thing: Even though he might well consider that he has done enough for his country, he cannot rest. His one burning desire is to get back into the fight! The same spirit prevails among our allies. You may have read one of the stories that recently came out of Russia. An American war correspondent was visiting an army hospital. The doctor in charge pointed out one man, saying: "He can never fight again." But when the correspondent spoke to the soldier, the wounded man could talk only of getting back to his battle-station. "Don't worry," said the reporter, "There are others to take your place." "No," the Russian cried fiercely , . . "in this war, NO man can take another man's place!" He was right. No man can take another man's place . . . this is a war of every man, woman and child in these United States. No one of us here at home can possibly match the sacrifices of the men at the front, who are ready to die for their country. But we MUST do all we can . .. and right now, that means lending every possible dollar above the cost of living to Uncle Sam! It means doing without things now . . . but that should not be too difficult, since many of the things we used to spend money on are no longer available. The fact that goods are rationed means that you have just that much more to put into War Bonds and the other securities of the Second War Loan. As I said before, today, April 12, marks the opening of the drive for 13 billion dollars. There are Bonds to fit every need and every purse. Let the only measure of your investment be the most you can invest. If you are in doubt about what is the most you can invest ask yourself. . . . Shall I be more tender with my dollars than I am with the lives of the men in the front lines? Remind yourself . . . they give their lives, you lend your money! And, to do your full share, do it today!  (This material has been cleared in Washington by the Office of War Information. Wherever possible please add information on local Bond buying achievements and local outlets where War Bonds and other Government securities may be purchased.)  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  22  Suggested 5-Minute Speech for State Chairwoman, or for Leader of Any Prominent Women's Group (May be used on radio, before club luncheons or on any occasion.) Do you know what I wish? I wish I were making this speech at a time in our history when I would have to explain to you what the word "war" means. I wish I were saying to you ..."Once upon a time, people had what they called 'wars". And I wish when I had fin ished making that mythical speech you could all lean back and say, "Thank goodness WE don't have those things NOWADAYS." The bitter and heart-breaking truth is that you all know too well what war is. You . . . the women . . . suffer the horrors of war before all others ... you suffer the giving of your sons and your husbands and your brothers to the fate of battle. You know what it is to teach your boy his A. B. C's . . . to doctor his first black eye . . . to see him through his first puppy-love. . . and then, suddenly, to see him march off in khaki or blue . . . not knowing when he will return, or if he will return. I say all these things . . . not to awaken the pangs of such memory but in explanation of why I am appealing to you, as women, to do all you can so that the war will be won and over with sooner. One of the most important things you can do toward this goal is to see to it that every dollar of your family's income or pay, above the cost of bare necessities, is invested now in War Bonds and other Government securities of the Second War Loan. As you know, the Second War Loan begins today (began on), April 12 and will continue for approximately three weeks. The Second War Loan drive is aimed at raising thirteen billion dollars in War Bonds and other Government securities. Your Government needs to borrow these 13 billion dollars from you NOW to provide your sons, brothers and husbands with the weapons, they need to protect their lives, to protect your lives, to win the war! Of course, I know that many of you are investing at least 10 per cent of your family's income or wages in War Bonds. But, if this is not the most you can do, it is not enough. This is not a 10 per cent, not a 15 per cent, not even a 20 per cent war. This is a total war. To win it, we... you and I ... will have to go allout with our dollars as well as everything else. War is not cheap! But, shall we be more tender with our dollars than with the lives of our sons, brothers and husbands in uniform? The answer, of course, is obvious. We must put our full share .. . every possible dollar into Government securities now! And now I'd like to give you an idea of WHY such a sum as 13 billions is needed now for our fighting men: On an airfield in England stands a flying fortress. It costs a quarter of a million dollars to build . . . and it will cost a quarter of a million more to replace . . . not to speak of the expense of getting it to this battle zone. In this Fortress are seven men, whose training costs perhaps $10,000 each. The gasoline needed to fly that Fortress to Berlin and back just once, runs into hundreds of dollars. The huge block busters and incendiary bombs which will be dropped on Germany and can never be used again—cost about $15,000 each. But this is only the beginning. We need mechanics in England to take care of that airplane .. . spare parts for it . . . food and overseas pay for the men . . . ships to carry supplies to that airfield . . . warships to guard the convoys. Add it all up, and it comes to a staggering figure . . . and yet this is only one plane, on one field in England. Our goal is to keep a thousand planes a day in the air over Germany... to say nothing of the War in Africa and the Pacific. Indeed, I haven't even mentioned the tanks, the guns, and all the other equipment needed to defeat the enemy. The price of war . . . the price of victory . . . is dear. But it is nothing, compared to the cost of defeat. Now some of you might say that you are already investing 10 per cent of your income in War Savings Bonds and can't spare any more. But again let me repeat this is not a 10 per cent war . . . nor a 15 or 20 per cent war! It is TOTAL war . . . and only a total effort will win it. True, prices have gone up, and it is hard to stretch the budget. But I say that it is not a question of whether we can. We must! Women can meet any challenge to so precious a thing as our Freedom. You've proven that before and you'll prove it again. . . . NOW. You're doing a hundred and one jobs. . . . I know. Red Cross, U. S. 0., various volunteer services, saving kitchen fats, working in canteens, knitting . . . sewing. I couldn't begin to name them all. They're big jobs .. . but, now, here is as big a job as any you have faced . . . to lend every possible dollar above the bare cost of living so that our fighting men may have more than they need to protect their lives. It means scrimping, taking in our belts a notch more . . . but having done so much ... can't we do more? Remember, "They give their lives—you lend your money."  (Wherever possible please add information on local Bond buying achievements and local outlets where War Bonds and other Government securities may be purchased.) (This material has been approved in Washington by the Office of War Information.)   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  23  LOCAL PUBLICITY KIT  Suggested 5-Minute Radio Speech for Mayors (May be used on any other occasion.) Fellow Citizens of There is no need for me to tell you the facts of this terrible war. There are many homes in our community from which young men . . . and even young women . . . have gone out to wear the uniform of our country . . . to perform for our country all the deeds which may be necessary so that our form of government may survive, so that our lives may be safe. So I will go beyond all this and begin to speak directly of the task that faces us today. This task is to make a resounding success of the Second War loan, to raise thirteen billion dollars in securities of the United States in a few short weeks following April 12, 1943. We . . . you and I . . . must lend every possible dollar. . . every dollar above the bare cost of living . . . by buying War Bonds and other securities of the Second War Loan, so that this drive will be a success. For, you see, our Government needs this money from us to provide all the weapons needed by our sons, brothers and husbands in the front lines to protect their lives, to help them to win the war . .. and keep our lives safe! Of course, we must buy these securities now. There can be no waiting. Bullets do not wait as they whine through the air on the battlefield. Our enemy does not wait. The least we can do is to put our dollars. . . every possible dollar . .. into the Second War Loan IMMEDIATELY so that the weapons our dollars will provide may be at hand when our fighting men need them. At this point it may be that many of you will say to yourselves . . . silently . . . I am buying War Bonds. I am buying War Bonds with ten per cent of my pay . . . or my income . . . however the case may be. Isn't this enough, you may ask yourself. And to this I say, it is not enough if you can do more. This is not a ten per cent, not a fifteen per cent, not even a twenty per cent war. This is a total war! Among the securities of the Second War Loan there are Bonds to fit every need and every purse. So that you will not underestimate the amount of these securities that you will buy, keep the following thoughts in mind: War is not cheap. Lending our dollars is the least we can do as our part in helping to win the war. Shall we . . . you and I . . . be more tender with our dollars than we are with the lives of our sons, brothers and husbands? So, we at home must and will . . . I know . . . do our utmost in buying the securities of the United States during the Second War Loan. We will override all difficulties such as higher taxes and a higher cost of living. At that, we may find that this will not be as difficult as we first thought, in view of the higher national income. But, no matter the difficulties, we must achieve the goal of the Second War Loan . . . lending thirteen billion dollars to our Government, by buying War Bonds and other securities of the United States. The way for each individual to do this is for each individual to invest every dollar above those needed for bare necessities . . . and to do this now. Remember . . . and never forget this fact about the war and our fighting men: They give their lives, you lend your money.  ( Wherever possible, please add information on local Bond buying achievements and local outlets where War Bonds and other Government securities may be purchased.) (This material has been cleared in Washington, D. C., by the Office of War Information.)   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  24  LOCAL PUBLICITY KIT  Suggested 10-Minute Speech for President Federal Reserve District (May be used on Radio or for other occasions) If there's one thing Americans love, it's a challenge. And right now we're up against one of the BIGGEST challenges we've ever had, here on the home front . . . raising thirteen billion dollars in War Bonds and other Government securities in approximately three weeks! That's the goal set for the Second War Loan drive, which opens April 12. Now there are a lot of men who are earnestly hoping that we won't succeed in the Second War Loan . .. Nazis, Japanese, Fascists of EVERY description. I say we will . . . I say we'll not only MEET it ... we'll TOP it! Why do I say that? Because I know the feeling for America which lives in the heart of almost every man, woman and child in America. I know it won't be easy ... that income tax you paid March 15th was pretty staggering in itself... just recently you were asked to give to the Red Cross. .. and you gave gladly, knowing what it meant to our fighting men. And although your earnings are larger, there's the 5% Victory Tax ... and the 10% or more you're ALREADY investing in War Bonds. And now, in spite of all this, I ask you to put every dollar above the cost of living into War Bonds and the other Government securities of the Second War Loan. And do it now! Why? You yourself can ans wer that question by thinking of our sons, brothers and husbands on the battle lines, and asking yourself another question: Shall we be more tender with our dollars than we are with the lives of our fighting men? Remember they are waging all-out war with everything. The least we can do is to wage all-out war with our dollars. The United States and the United Nations no longer are on the defensive. We are preparing, on all fronts, a great offensive against the enemy! But it costs twice as much to attack as it does to defend. For our guns are now firing faster . . . our tanks and planes blast at th e enemy... and we must keep up a steady flow of shells and bullets and bombs to our men... so that those guns shall not stop firing until the war is won! We have done well up to now. While this nation was in the process of building up its armed might, to be ready for the day of attack, American labor and industry broke every conceivable record. We built 8 million tons of shipping last year, for instance. But we cannot rest on our achievements. Grim-faced army and navy men will tell you that the 18 million tons we're building this year still won't be enough! So we've got to build more ... and we've got to fight more! Almost every man and woman listening to me has a son, a brother, a friend or relative already in the armed forces. Soon hundreds of thousands of husbands and fathers will be called to the colors. Our losses have already begun to mount ... and they won't grow less. So we've got to fight more. And we've got to invest in more War Bonds and other securities of the United States: To help pay for our increased fighting and building to back up our men in battle. We've got to lend our dollars as never before! And we must do this right now, too! Remember, our enemies are powerful as well as ruthless. They stop at nothing to defeat us. We must go all-out . .. NOW . . . with our dollars as well as all else to provide the weapons our fighting men need to win this war and keep our enemies from our shores. Shall we be more tender with our dollars than we are with the lives of our sons, brothers and husbands on the front lines? The answer of course is NO! And, now, let's look at the improved headlines of the past winter, which reflect part of our effort of the past year. But let us read each headline in terms of blood and death ... How many of our men died to win the battle? How many more must die to achieve total victory? When you think in those terms, you realize the importance of winning the war as quickly as possible. You help tremendously to do this when you work to the limit, sacrifice to the limit . . . and save to the limit. Saving to the limit means putting every dollar beyond the cost of bare necessities into War Bonds and the other securities of the Second War Loan. Saving to the limit means, too, saving to the limit now. Every possible dollar you can scrape up to invest in securities of the United States is needed now to provide needed weapons for our sons, brothers and husbands to use in the front lines to protect their lives and our lives, and to win our war. And, now, in connection with the purchase of the securities of the Second War Loan .. . THIS IS NO (Continued on next page)  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  •)5  SACRIFICE. And, no matter how much we invest, we cannot begin to match the efforts of our fighting men, who are willing to sacrifice their very lives for us and the perpetuation of our Freedom. They give their lives —you lend your money. But, you may ask, where will the money come from to make a success of the Second War Loan? It will come from the nature of the war itself. It will co me from the tens of thousands of working men and women who are earning more than ever before. And, too, more money will be available through the fact that many consumer goods no longer are being made. Other goods can be had only in limited quantities. You cannot buy a new car now, and probably can't run the old one very much. All right . . . how much money would you have spent on a new car this year, if you could get one? Put that money into War Bonds or other securities of the United States! If you could drive as much as you pleased, how much would you spend on gasoline and rubber? Put that saving into Government Bonds! And in the household, how much would you spend on luxury portions of meat and sugar and coffee, if there were plenty to be had? A dollar a week more than you spend now? Five dollars a week? Put that added sum into Government securities, too! True, food is more expensive these days .. . but there is less of it available, so we cannot spend as much. Incidentally, our food allotment still is sufficient . . . far more than the people of England get, for instance. In short, when it comes to spending money, America is all dressed up, with ONE place to go! And that place for your money .. . every possible dollar above those needed for bare necessities . . . is in Government Bonds. We ARE able to invest tremendously more in War Bonds and other securities of the Second War Loan . . . NOW! We should all be eager to do with less now for the sake of our men in the battle zones, for the sake of a free and prosperous future. The only other choice is defeat, and slavery and perhaps death. We should be proud of the fact that when we buy War Bonds and other securities of the United States, we do so of our own free will. We are living under a free democracy, not a dictatorship. Our enemies do not ask their people for war loans. They simply confiscate savings, cut salaries and wages to the bone. . . and then exact "voluntary" contributions under the penatly of death! We must meet this challenge and prove that we can surpass the Nazi, Fascist and Jap warlords' efforts by the force of our determination to stay free. Because we are not FORCED to buy Government Bonds, we must do so, to the limit, by choice! And 10% of our income in Government securities is not enough. This is not a 10% war... it is not a 15 or 25% war. It's TOTAL war .. . and we must make a total effort! The time has come when we must put EVERY possible nickel . . . EVERY DOLLAR that we can do without, into Government Bonds. Only by so doing, can we surge forward to victory! This is one way of keeping faith with the men in the front lines. . . our sons, brothers. and husbands, who give their lives—you lend your money.  (This material has been cleared in Washington by the Office of War Information . . . Wherever possible please add information on local Bond buying achievements and local outlets where War Bonds and other Government securities may be purchased.)   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  26  Suggested Speech before Civic Club Luncheon Mr. Chairman and friends, thank you for allowing me to talk to you about the thirteen billion dollar, Second War Loan which now is underway. I can imagine . . . or, rather, I should say . . . if I were in your boots . . . I would be afraid that the next ten minues would be completely boring. Well, you may be right. But, at any rate, I will do my best not to make this speech boring. If I can do justice to the content of my speech and the meaning be hind the Second War Loan I am sure that it will not be boring. You see, even though the Second Victory Loan is concerned with such things as seven-eighths notes, one and three-quarter notes and two and one-half per cent securities . .. as well as War Bonds, of course . . . I am not going to talk with you about these things. Instead, if I do my job as well as I should you will bring up this subject. . . today . . . with your banker or with whom ever you speak, about purchasing these securities. So . .. to get on with my spech . . I should like to talk about the why of this Second War Loan: Why are we embarking on this drive to raise thirteen billion dollars in loans from you and all Americans to our Government. Why the success of this Second War Loan is so necessary to the success of our war. First of all, I should like to ask you . . . each and every one of you .. . to think about what America means to you. What does America . . . your form of Government .. . your rights, your privileges, your duties . . . mean to you as an individual? What does America . . . the people in this home town of ours . . the way our home town is governed . . . mean to you as a father, as a husband (as a wife), as a son? Think about the church you go to, the newspaper you read, your clubs, your business, your job. Think about the many times you've criticized this, that or the other thing . . . with the openness, the freedom that is American. And, then, as you think of these things . . . think of how they... think of how your life would be changed if we should lose this war. Impossible? No. On the contrary . . . possible. . . but only if we allow it to happen. Remember, we are America and how much we do . . . how little we do to win our war is up to us. But I'll talk more about that later. Right now I'd like to ask you to think about you and your life in this free, democratic America of ours. And, at the same time, think of others . . . just like us . . . in other parts of the world, whose countries fell before the Axis. There were such organizations as this in Poland, in France, in Norway. Almost exactly like ours. The members had businesses similar to ours, or jobs similar to ours. And they liked their game of bridge or golf just as much as we do. Where are they now? Ask the Nazis. Ask the keepers of a hundred concentration camps. Ask about these men and women similar to us ... the luckier of them ... in squalid holes where they are hiding and starving. Ask about the luckiest of them here in America . . . homeless, landless, their jobs, their businesses wiped out. But, still, alive in a free country. They are the luckiest of those men and women like us who lived and called home those lands which now lie beneath the heel of the Nazis. But...for the sake of charity and humanity ... when you ask those refugees about themselves and the lands where they lived ... do not ask about their wives and their children. Too often their wives and their children's whereabouts are unknown. And, if known, the horror of the memory is too great to be called to mind carelessly. But,. . . you say . . . we are doing our part to help to win the war, to help to preserve liberty here and revive liberty everywhere in the world. And, I say to you, no matter what you are doing . . . if you are not doing everything possible you are not doing your part. Remember, this is an all-out war. Our enemies are not fighting only at specified hours, on specified days, with only a part of their resources. Oh, no! Our enemies are using their full, terrible strength and squeezing out more sinews of war from the poor bodies of their victims. We too must exert our full strength . . . as long as this war shall last. If we do not we may lose this war. If we should lose this war our enemies will use us as they have used the people of Poland, Holland, Norway. We shall be given a free boat ride . . . but not for our health. We shall be given a free ride across the (Continued on next page)   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  27  the slaves of the Axis. And slaves with us shall be our wives, our daughters, our sons, our mothers and fathers. Atlantic or the Pacific to labor as slaves to rebuild a Europe or an Asia which shall be a prison for us and all So, really there is no alternative to our going all-out to win the war. Our men on the battle lines know this and risk their lives so that the evil of the Axis may be wiped from the face of the earth. We too know this . . . and show that we know this in the way that we do our jobs. . . in the way that we accept willingly the hardships of rationing. But, still, we must do even more. We are not doing enough if we are not lending our Government every dollar above living expenses to help fight the war. We must put every possible dollar above the cost of necessities into War Bonds and other Government securities which form a part of the Second War Loan. Our dollars in War Bonds and these other Government securities are fighting dollars . . . dollars in uniform. How many is enough, you may ask? Answer this question yourself . .. after you have told yourself that this is not a ten per cent ... not a fifteen per cent . .. not even a twenty per cent war. This is an all-out war! Of course this is difficult even though our War Bond dollars will return to us, four for three, when our Bonds mature . . . and our other Government securities bring us a good rate of interest. Perhaps difficult does not even describe the situation. But our men in uniform give their lives . .. you lend your money. And, too, in this connection, can we allow it ever to be said of us that we at home were more tender with our dollars than with the lives of our sons? This Second War Loan is a voluntary drive . . . as so many important things are in a free country. It is up to us to succeed or to fail in this offensive on the home front. And the time is now!  (Wherever possible please add information on local Bond-buying achievements and local outlets where War Bonds and other Government securities may be purchased.) This material has been cleared in Washington, D. C., by the Office of War Information.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  28  Suggested Speech for National Life Underwriters Association For the second time since we were forced into the war, the Government of the United States through the Treasury Department has launched a major drive for funds to carry on the fight. The goal has been set at 13 billion dollars, the campaign beginning April 12, and continuing for approximately three weeks. Our Government has the utmost confidence that the people of America will repeat past performance and not only subscribe every last cent of the loan, but in typical American fashion, oversubscribe the issue. • As in previous War Bond drives, the Government has wisely allotted the new loan among various types of securities, each suitable for the individual and institutional investor and their varying investment needs. We need not go into these details now, as they are readily available through many sources. The Government calls upon every type of organization to assist it to the utmost in making this drive a success. The response, as usual, is most hearty and the results splendid. In securing the active and intensive cooperation of the Life Insurance Companies to help make this campaign a success, the Treasury feels that it is calling upon one of the most important and potent factors in American business, and one which has close and farflung ties with the American people. The Treasury knows that the Life Insurance Companies, as investors themselves, will subscribe their full quota of securities in the new war loan with their own funds. Life Insurance Companies have always carried large blocks of Government securities in their portfolios, realizing their value as the finest securities in the world. Today as never before the Treasury expects and knows that Life Insurance Companies will invest to the utmost in the new offerings. In daily contact through its representatives with millions of American families, Life Insurance Companies are in a strategic position to help press the sales of War Bonds and other Government securities. The slogan for this campaign is THEY GIVE THEIR LIVES, YOU LEND YOUR MONEY. The Treasury looks to the Life Insurance Companies for their assistance in urging individuals to subscribe to their utmost to this new loan. Life Insurance Companies also have countless contacts with industrial and other companies, and they should direct their counsel toward such companies to do their best, both through their own subscriptions and by urging their employes in turn, to do more than they have already done. The message should be carried home through the Life Insurance Companies and their representatives that, every cent not needed for the essentials of living, should go into War Bonds and other Government securities. There is a very sound reason why Life Insurance Companies should vigorously push the sales of the securities of the Second War Loan, besides that of helping to win the war. It is that sales to individuals reduces demand for consumer goods and tends to control inflation. It is the hope of the Government that a major part of the billions of dollars of non-controlled purchasing power, which will be available in 1943, can be directed to purchases of securities of the United States. This huge thundercloud of surplus funds, filled with the threat of inflation, is due to a number of factors, but chiefly a high national income and, at the same time, drastic restrictions on the purchase of civilian goods and services. It is the duty of all of us to combat these inflationary dangers, which it has been pointed out may well lose us the peace even though we win the war. But I am sure that Life Insurance Executives with their intimate knowledge of fiscal history are especially apprehensive of inflationary factors today, and are anxious to do all in their power to offset them. It is expected that 12 billion dollars of War Bonds will be sold in 1943, if regular rate of sales is maintained. This is an addition to the funds which the Governm ent has to raise in the April 13-billion dollar drive. The Government's financial front, like the fighting front, has moved into a new position. We have gone into action on many fronts abroad. It is no military secret that we plan to go into action on other fronts, and extend our present fronts as fast as possible. But this demands more money, for it is obviously far more expensive to land and maintain our fighting men in Africa, the Solomons or any other point than to maintain them in our own country. To get the most men with the best equipment and plenty of it where they will be most needed, demands that we at home match the sacrifices that our fighters are makin g abroad. This is the least we can do, yet in many respects the purchase of War Bonds and the other securities of the Second War Loan is hardly a sacrifice. In the hands of millions of American families are billions of dollars safely put away in Government Bonds, which will become due at regular intervals for years after the war. This is insurance of better living after the peace. (Continued on next page)   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  29  Countless new homes, new appliances, new automobiles, and other appurtenances to the American way of living will be bought with War Savings that are being made today. Many an education is being underwritten and in later years many a family will be tided over a critical time because the members of that family were wise enough to buy Government Bonds today. And I want to say to those with loved ones in t he service, that the purchase of the securities of the Second War Loan may bring Victory sooner, because peace will come the sooner that we get all the necessary sinews of war into the hands of the most men, where they a re needed. While on the subject of sacrifice, it might be pertinent to mention that even rationing, while assuring a very equitable distribution of available supplies, so that none should go without, is helping to provide excess purchasing power which should go into Government securities. This is why we stress that every cent not needed for the essentials of living, should be loaned to the Government. And while we are talking about sacrifices here, let us stop for a minute and see what two of our chief allies, Great Britain and Canada, have been doing in the way of sacrifices. In addition to the sacrifice of lives which these two countries made in battles all over the world, which we appreciate today were helping to keep the war from our own shores, the citizens of these two countries have made and are making enormous sacrifices in the financial sense. For instance in 1942, the citizens of Great Britain paid their national and local governments 31% of their income in taxes, and on the average put 10% more into War Bonds. The Canadians paid 27% of their income to government by way of taxation, and furthermore turned in about 11% for the purchase of War Bonds. Americans today pay about 18% of their income out for taxes and on purchases of Government Bonds have not begun to equal anything like the pro rata share of War Bond purchases that the Briton and the Canadian shoulder. Some of us may get tired of being told of the sacrifices that the other fellow has made and is making, but instead of shunning such examples, we should try to emulate them. All the money in the world would never make up the gap if these two Allies or any of our other Alli es quit or are defeated. While mentioning what our Allies have been doing, we ourselves have a magnificent record which is best illustrated by what American wage earners, the cornerstone of Life Insurance in this country, have been doing through the payroll deduction plan. Currently there are more than 25 million persons purchasing War Bonds under the payroll savings plan with an average of almost nine per cent of their salary. This means that in January the U. S. Treasury received from these people 375,000,000 war bond dollars. This is indeed a tribute to the American wage earner and shows that he is conscious of his part on the financial front. At the same time what has been done and is being done shows what can be done better, and if we are to win this war and win it early, we might paraphrase the expression and say IT BETTER BE DONE BETTER AND QUICKLY. That is to get wholeheartedly behind the U. S. Treasury and quickly over-subscribe the Second War Loan. Through its great national network of representatives and offices reaching so many millions of American families, the Life Insurance business can and should drive home the vital necessity for more purchases of war bonds, and all the securities of the United States. Tens of thousands of employes of the Life Insurance Companies themselves constitute an important block of purchasers of the securities of the Second War Loan. It is expected that each having done his bit will now do his best, remembering that our fighting men give their lives while they lend their dollars. The Life Insurance Companies in the selling of their own product have become masters of organization and of selling. These, turned to the service of your coun try in the sale of the securities of the United States, can do a superb job in helping your Government sell its people these securities, which make available funds needed to help win the war. It is a challenge to the imagination to visualize what great results this effort can accomplish. It is a patriotic duty which the Treasury knows that Life Insurance Companies will gladly shoulder as their Dart in doing our best financially in behalf of the men who are spilling their blood for us on the battle fronts. This must be done NOW!  (This material has been cleared in Washington by the Office of War Information . . . Wherever possible please add information on local Bond buying achievements and local outlets where War Bonds and other Government securities may be purchased.)  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  30  Suggested Radio Speech for Farmer (Or may be used on other occasions) When I'started to write this speech I thoughht . .. Now what will I say to the farmers of to make them more aware than they already are of the need for them to lend our Government more money, by buying War Bonds and other Government securities? I thought of many things, which I will tell you about in a moment. But, before I go into that, I'd like to discuss with you another problem which came to my mind. You see, this talk is supposed to be aimed primarily at the farmers. But who and what are the farmers as distinguished from the rest of America? You can't say that someone is an American farmer and let it go at that. First of all, I thought, a man or a woman or a child is an American. And Americans are all the same. We all love our country and the freedom which is as much a part of our way of life as the air we breathe. And, too, an American farmer is not an isolated person. Perhaps he was born in the city and came to the farm by choice. Perhaps his sons or daughters live in the city and work there. And he visits them. All America is his to see and live in. At his own choice or wish. All Am 2rica is open freely and gladly to Americans under our present democratic form of government. So, with this in mind, I decided to speak to Americans . . . to Americans of my home community who have chosen to live and work on farms in this community of because there is no place in America which is closer to their hearts. And, now that I have come this far in my thoughts with you, I should like to ask you what might happen if we lost this war? Impossible, you say. No . . . I reply. Our enemies are powerful and ruthless. They will expend . . . they are expending every effort that they can command. They are squeezing their strength to the utmost. They are draining the strength and lives of the conquered nations as though these nations, these conquered peoples, were pulp. Lives of those peoples mean nothing to the leaders of the Axis. Farmers in Poland, in Norway, in Denmark, in China . . . wherever the bloodstained hands of the Axis have blotted out freedom . these farmers can tell you what the Axis is doing to them so that the Axis can conquer us . . . so that, in turn, the Axis can use us . . . me, you, your wives, your children . . . as labor to rebuild a slave world. In Poland there are no Polish farmers. Polish farms are for the Super-race. Polish farmers now labor in Nazi factories or behind the Nazi battle lines, building forti fications. There are millions . . . I should say were . . . millions of such uprooted farmers. Starved and beaten and worked until they dropped . . . they either get up and work some more on a starvation diet . . . or else they die and are thrown into a common ditch. Their wives . . . their children . . . you ask? Their lives are labor, too. Except the more attractive ones, whose forced labors . .. more than anything else . . . break the hearts of their fathers and husbands. So that is the reward for defeat at the hands of the Axis. But, of course, you know all this. Why else do you work so hard at your tasks? Why else do you permit your sons and husbands, fathers, to go off to the battle lines to face death? Why else is there no murmur of complaint at the hardship of rationing? The answers are simple. All of us know that freedom, tolerance, decency, our very lives depend on the outcome of this war. There is no alternative for us but complete victory. And this victory must be complete if our freedom is to have complete protection from another such horror as this upheaval of the Axis. So that we may achieve complete victory we must go all-out in our efforts to win the war. As I have said, the enemy is powerful as well as ruthless. To match the strength ... to overcome the strength of the enemy... we must put all our strength to work. We must continue to put all our strength to work as long as the enemy armies stand in our way. We must not stop until the forces of the Axis are smashed into utter defeat. But, as you may say, we are doing all we can. We are working to the limit. Our farms are producing to the limit. All of our men, whom our Government has thought should be spared from the farm, now are in uniform. That is a great contribution toward winning the war. But, still, it is not enough. Our contribution never is "enough" until there is no more to give. That is the meaning of the words "all-out." Only if we go "all-out" will we win this war. Never forget that. Never forget, too, that going "all-out" includes lending dollars to our Government to provide more of the tools and weapons of war for our men in  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  (Continued on next page)  LOCAL PUBLICITY KIT  31  action. Our dollars are a great and powerful weapon. Dollars as well as men must wear a uniform if we are to win victory sooner. Not just spare dollars, either. Every possible dollar must become a fighting dollar if we are to say to ourselves, honestly . .. we have gone all-out in helping to win the war. Dollars in War Bonds become warships and plan es and bombs. War Bond dollars . . . yours and mine . . . mean guns for our men in uniform, food to protect their health, medicines to heal their wounds. I hope that this thought never may enter your mi nd ... if I had bought my full share of War Bonds and other Government securities ... there might have been enough weapons to stop that enemy drive. Never let a doubt enter your mind. Never hesitate in lending your dollars by buying War Bonds and other Government securities. This is the only way that you will know such a thought never can enter your mind. And yet, with all this, our dollars . . . every possi ble dollar above necessary living expenses . . . in War Bonds and other Government securities do even more. Our War Bond dollars help to keep down our cost of living. The explanation is simple. There is only a certain amount of civilian goods and services available during wartime. No matter how many dollars are in the market for these goods and services there will be no more. The only effect an overwhelming amount of money can have in such a situation is to force prices up. But our dollars in War Bonds are dollars taken a way from the bidding. And, thus, our War Bond dollars help to keep prices down. And here is another important fact about our tireless War Bond dollars. They are a loan to our Government .. . not a gift. We get back four dollars for every three we invest, when our Bonds mature. There is a fine rate of interest, too, on all Government securities. When the war is over these loans of ours to our Government will work for us as individuals, as hard and fully as they work now to help win the war. When the war is over, our industry will turn again to peacetime manufacture. The loans we are making now to our Government will be available to us to purchase all the things we want now but cannot buy. Think of just a few of these . . . and I know that each one of us has other things to add to the list . . . new homes, tractors, automobiles, washing machines, refrigerators, freezing equipment. New tires, of course, and all the gasoline we need. And how about financing the education of the children? And what about financial security against our old age. War Bond dollars, dollars in all Government securities, will be mighty handy dollars to have around when the war is over. But, of course, right now we're thinking about winning the war. If we don't win there won't be any future for us after the war. So, right now, we must figure out ways of lending more, regularly, to our Government ... to help win the war. Keep this in mind as you think of the War Bonds you have bought and the need for buying more War Bonds or other Government securities. Keep in mind our men on the fighting lines. They give their lives ... you lend your dollars. Our dollars are another way—an important way—we can fight on the home front. We must lend every possible dollar if we are to fight on the home front the way our fighting men are fighting on the battle fronts. Of course, no one of us would think of weighing o ur loans of dollars against the offering our fighting men are making of their lives. But, dollars are needed. . . every possible dollar is needed to help our fighting men win out. It is unthinkable that any one of us could be more tender with our dollars than with the lives of our fighting men! Never forget these basic facts about our war as you prepare to play your full part in the Second War Loan to raise thirteen billion dollars to aid the prosecution of the war. Every one of us . . . you and I . .. must do our full, all-out part, if this vital drive is to be a success. We cannot fail in this drive any more than our men can fail on the battlefield. The time to buy War Bonds and other Government securities as a part of this drive is right now. The enemy doesn't wait! (Wherever possible, please add information on local Bond-buying achievements and local outlets where War Bonds and other Government securities may be purchased.) (This material has been cleared in Washington, D. C., by the Office of War Information.)  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  32  Suggested One-Minute Radio Announcements No. 3 The Second War Loan Drive is on, right now . . . a drive to raise thirteen billion dollars to provide our fighting men with all the things they need to protect their lives and ours. Your part ... my part . . . in this Second War Loan is to put every possible dollar above bare living expenses into War Bonds and other Government securities . . . and to do so now! Time is a vital weapon in the war! Right now, we must mobilize every possible dollar in the Second War Loan. And this is no sacrifice! This is a little thing for you and for me to do when our sons and brothers and husbands are fighting with every ounce of their strength on the front lines. Remember, "They give their lives, we lend our money." (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  There is a familiar American saying that money talks . . . Today your money invested in War Bonds and other Government securities is heard on every fighting front. It is heard in the sound of bombs falling on Berlin. . . in the roar of heavy artillery on the North African front- . . . in the savage whistle of bullets in the New Guinea jungle. And now, the Second War Loan Drive is on . . . to mobilize your money in the greatest chorus of defiance . . . defiance to dictators and destroyers of human freedom. Whatever you may have been investing in War Bonds up to now is less than your country needs. This month, put every dollar you've got above the bare cost of living into War Bonds and other Government securities of the Second War Loan. In this way you can make your money talk in the only language our enemies understand. It is a small thing we are asked to do . . . when our sons, brothers and husbands are risking their lives for you and for me. Remember, they give their lives, you lend your money. (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  No. 2 Do you want America to win this war? Of course you do! To ask the question is to answer it. And yet . . . what are you doing to bring victory sooner? If Japanese bombing planes were swooping today over your home . . . if Nazi guns were blasting at your homes would you hesitate to put everything you own into the fight against the invader? To this question, too, there is only one answer. Why then do we hesitate . . . must we wait until our homes are destroyed and our children murdered by ruthless invaders? Ask yourself these questions and answer them NOW by putting every dollar above the cost of living into War Bonds and other Government securities of the Second War Loan. No matter how much you are investing now . .. do more. The most you can invest is the least you can do. It is a small thing to ask when you think of the sacrifices our fighting men are making to keep the enemy from our shores. Remember, they give their lives, we lend our money.  Right now we of the home front are engaged in the 2nd War Loan . . . to raise the funds which our Government must have to provide all that is needed by our men on the battle front. If you and I cannot say that we are putting every dollar above the cost of living into Government Bonds then we just are not keeping faith with the men who offer everything . . . even their lives ... for our Victory and our Freedom. During the Second War Loan we must lend our Government thirteen billion dollars, by investing that sum in securities of the United States . . . to pay for the weapons our fighting men must have in ever-increasing amount. We will not fail . . . if every man, woman and child does his part. Never forget, about our fighting men.. . they give their lives, you lend your money. And the time is NOW!  (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  No. 4  LOCAL PUBLICITY KIT  Here Are Suggested One-Minute Radio Announcements No. 5  No. 8  The Second War Loan drive is underway. We at home must lend thirteen billion dollars to our Government within the next few weeks, by buying War Bonds and other securities of the United States. We at home will be able to raise the thirteen billion dollars of the Second War Loan only if everyone of us ... and that means you and I ... lend every dollar beyond what we need for bare necessities. Every dollar we've got . . . above the cost of living ... must be mobilized ... just as our sons and brothers and husbands are mobilized. Remember our Government needs to borrow this money from us to supply our fighting forces with the equipment they need to protect our lives and win the war. And it needs this money now!  Every possible dollar should be invested now in War Bonds and any of the four other different types of Government securities offered through the Second War Loan. We must lend this money to our Government . . . which is another way of saying We The People . . . NOW. Our Government needs to borrow this money from us to provide our sons, brothers and husbands in the armed forces with all the weapons they need to protect their lives and our lives and win the war. We must invest every possible dollar in the securities of the Second War Loan . . . every possible dollar from the paycheck and pocket, from socks or mattresses or piggy banks. There are Bonds to fit every need and every purse. For your country's sake . . . for your own sake . . . for the sake of the men who are fighting for us .. . invest to the limit in War Bonds and other Government Bonds now. Remember, our fighting men give their lives, you lend your money.  (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  No. 6 in  The Second War Loan ... which is on now right here as well as everywhere else (Community)  in the United States ... is the battle of the home front ... our battle! Buy War Bonds and the other securities of the Second War Loan as you've never bought them before. There are Bonds for every need and every purse. The most you can buy is the least you can do to help win the war. The more you buy . . . and the sooner you buy them . . . the sooner this war may be won and over. When you reach into your pocket .. . when you look at your bank book. .. when you examine your budget to see where you can save more dollars to invest ... make certain that it shall never be said of Americans that we are more tender with our dollars then we are with the lives of our sons, brothers and husbands in uniform. Remember, they give their lives, you lend your money! (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  No. 7 It costs a lot of money to win a war . . . but it  will cost everything we have if we allow ourselves to lose it. So right now .. . while the Second War Loan Drive is on .. . invest in War Bonds and other securities of the United States every dollar above what you need for bare necessities. Invest every possible dollar . . . to preserve everything you own. And, when you do this today, think of our fighting men. They give their lives, you lend your money. (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.)  No. 9 During the next few weeks our money . . . every dollar above what we need to live . . . is being called to service on our country's Home Front as our sons, brothers and husbands have been called to service on our country's battle front. Every possible dollar is being called to service in the Second War Loan which is now on. The Second War Loan is a drive to raise thirteen billion dollars. This money is needed urgently to supply our fighting forces with the weapons they need. Think of the sacrifices of our fighting men and ask yourself. . . as I am asking myself. .. Am I doing all I can? Am I putting every dollar above bare living expenses into War Bonds and the other Government securities of the Second War Loan? Remember, the most you can lend is the least you can do to keep faith with our sons, brothers and husbands in the fighting lines. And do it NOW . . . so that our fighting men may get all that they need SOONER. Remember, they give their lives, you lend your money. (Please adapt this announcement in terms of your own community and add where the securities of the Second War Loan may be purchased in your community.) •  LOCAL PUBLICITY KIT  34  War Saving Staff Features Available for Local Newspapers to Promote the Sale of Government Bonds PAGE OF SPOT NEWS PICTURES  Flying Octopus Has Grip of Steel  "Take Our Money or Else"  U S. Army Signil Corps  CAMP TYSON, TENN.—An octopus, that's what this barrage balloon looks like when viewed from the rear. It has the grip of an octopus, too, when enemy planes tangle with the steel wires suspended from it as it rides aloft. You can help pay for these balloons and make enemy fliers think twice before diving on our troops by buying Second War Loan Bonds.  These pictures are samples from the Sixth in a series of special picture pages. The series is issued in mat form, but only to those newspapers specifically requesting it.  IS YOUR LOCAL NEWSPAPER USING THIS FEATURE? If not, ask them to order the feature, without cost to them from the War Savings Staff, 709 12th St.., N.W., Washington, D. C.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  FORT HAMILTON, N. Y.—Ginger Baker, Powers model and one of five competitors for the title "Favorite Blonde Bond Seller" at Fort Hamilton, New York, tries to decide who the first lucky War Bond buyer will be. The eager Privates are Stanley Chin, left, Canton born Chinese, and Smiling Donko Farcich, a former Captain in General Mihailovich's Yugoslavian Army. A bond sales total of thirteen billion dollars has been set as the goal of the Second War Loan. 1Prhar tr, nt P,if,11`  LOCAL PUBLICITY KIT  35  War Savings Staff Features Available for Local Newspapers to Promote the Sale of Government Bonds AMERICAN HEROES SERIES  \AMERICAN HEROES BY LEFF -  . I  ale  AMERICAN HEROES  0. arm  •  a,  BY LEFF  NN, ith the bomber pilot killed, the co-pilot seriously injured, both left motors shot away, left wing on fire and a swarm of Jap Zeros all around Col. L. G. Saunders took over his bomber's controls above Bougainville, escaped the Zeros and saved his seven remaining crew members' lives by a crash landing on the water at 95 miles an hour. Navy craft rescued them. They give their lives—You lend your money. Buy Second War Loan Bonds. L. S. 7 reasury Department  These are samples of a particularly interesting feature available to newspapers in mat form. Weekly newspapers may obtain this feature in plate form, manufactured on Western Newspaper Union Grooved plates.  IS YOUR LOCAL PAPER USING THIS FEATURE? If not, ask them to order it in plate or mat form from the War Savings Staff, 709 12th Street, N.W., Washington, D. C.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Marine Pt. 1st Class M. G. Hoffman, survivor of the U. S. S. QUINCY, was a loader on one of her big guns until she was sunk during an engagement with the Japs off Savo Island in the Solomons. Hoffman is typical of the crew. You are helping Hoffman and his buddies when you buy bonds during the Second War Loan Drive. They give their lives—You lend your money. U. S. Treasury Department  LOCAL PUBLICITY KIT  36  War Savings Staff Features Available for Local Newspapers to Aid in Sale of War Bonds and Other Government Securities  *Witat2puBuit*1St  WAR BLINDS  WAR BlINIIS  WAR MINDS  Save American Lives  Navy Mine Sweepers  Protection Against Raiders  The Army's medical units have the best medical and surgical equipment the medical profession can devise. The same thing is true of the Navy. But it costs money. An operating table for a Navy hospital. for instance, costs $400.  Another of the auxiliary vessels in our Navy is the Minesweeper. Its job is to clear harbor waters or other waters infested with the deadly floating or anchored Mines so that our ships can get through. The minesweeper costs about S3,500,000.  One of the most effective antiaircraft weapons which our Marines have used in the Solomons and other South Pacific islands is the 40-mm. anti-aircraft gun. It is a mobile gun of terrific velocity, is automatic and costs $24.000.  7  (D  tj The Bond you buy today or tomorrow or next week, may help buy the operating table upon which many lives will be saved by Navy or Army surgeons. We can't let those boys down. Buy as many Bonds as you can. "They give their lives—You lend your money." s I rro.curv Dehartment  The task of our blue jackets in this dangerous work is a tough one. They need skill and the best protection and equipment we can give them with our purchases of War Bonds and other Government Bonds. 'They give their lives—You lend your money." U.S. 7 rcasury Department  You at home cannot man one of these guns; you can't make one, but you CAN buy Bonds to help furnish them for our boys over there. War Bonds and other Government Securities are your insurance policy when peace comes and evidences your patriotism and concern for our fighting forces. "They give their lives— You lend your money." s / Derartment  This Popular Feature is running in approximately 6,000 daily and weekly newspapers. IS YOUR LOCAL NEWSPAPER USING IT? It is available in plate and mat form. If your paper does not have the feature, ask them to order it from War Savings Staff, 709 12th Street, N.W., Washington, D. C.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT  37  War Savings Staff Features Available for Loca Newspapers to Promote Sale of War Bonds and Other Government Securities EDITORIAL CARTOONS  ALL WE  ASK OF YOU  -  A 4..;:  IS A LOAN  These are samples of powerful editorial cartoons drawn especially for the Treasury by the nation's leading cartoonists.  All rights are released and they are available for all newspapers in plate and mat form.  •:e.•  THEY GIVE  THEIR LIVES, giWtait  •  Does your newspaper use Treasury Editorial cartoons? If not, ask them to order them, free of cost in plate or Mat form from War Savings Staff, 709 12th St., N.W., Washington, D. C.  https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  1  •••.,  • 1. •  , .14.0v a PatT-Aff/W7  LOCAL PUBLICITY KIT  38  War Savings Staff Features Available for Loca Newspapers to Promote Sale of War Bonds and Other Government Securities  Second War Loan Theme Picture  The Press Clipsheet which will be sent to all newspapers will contain "ears" and filler in typehigh plate and mat form which newspapers are urged to use throughout the campaign.  SECOND WAR LOAN Extra mats of these "ears" are available for use in Advertisements of local merchants which practice has been found mutually advantageous by many newspapers. This striking picture has a powerful appeal carrying the theme of the Second War Loan. It would be helpful if your newspaper could carry this picture in the same spot daily or weekly throughout the April drive. It is available in plate and mat form.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  LOCAL PUBLICITY KIT   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  39 INDEX OF CONTENTS Page  Announcement of Drive  1  Memorandum to Chairmen  2  War Loan Fact Sheet  3  OWI Copy Fact Sheet  4  Publicity Ideas  5-6  List of Securities  7  Chairman's News Story  8  Statements— For Mayor  9  For Banker  9  For Business Man  10  For School Superintendent  11  For President Civic Organization  11  For Minister of Gospel  12  For Pres. Parent-Teacher Assn.  12  For Physician  13  For Railroad Worker  13  For Mother  14  For War Worker  14  For County Demonstration Agent  15  For Woman War Worker  15  For County Chairwoman  16  For School Teacher  16  For County Agricultural Agent  17  For Farm Owner  17  For Labor Leader  18  SpeechesFor Workers  19-20  For State Administrator  21  For State Chairwoman  22  For Mayors  23  For Pres. Federal Reserve District  24-25  Civic Club Luncheon  26-27  National Life Underwriters  28-29  For Farmer  30-31  Radio Announcements Newspaper Features Available  32-33 34-35-36-37-38  LOCAL PUBLICITY KIT   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  40  The full cooperation of every worker, voluntary and otherwise, is necessary to win through in this most important of all battles here on the Home Front. We cannot—must not fail those boys of ours who are depending on us "They Give Their Lives Your Money.",  You Lend  DEPARTMENT OF LABOR OFFICE OF THE SECRETARY WAR LABOR POLICIES BOARD WASHINGTON  is Van To: Miss Tru From: In Ra: In r3g,I.rd to th-) ni-r.loranium from M.Ljor Tully's office, Cot Mr. Frankfurter ans.;:red t'ne original request of the Valley the thit hut unlik:dy, was Cowl-pany, sayin.; that ex(i_ption Codes of thh_11 bon referred to the Tar Dapartment for ation. offi_ , Tully's Major to ani aiginal request were a3nt to your office it would that 12.8 to -3errs T tod:athJr with :r. FrInkfurter's riply. iv ;:Lnd opitlion be best for the W.r Thp-irt ent to state their final anssr to the Valley Cotton Coll   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  U. S. DEPARTMENT OF LABOR WOMAN IN INDUSTRY SERVICE WASHINGTON  November 5, 1918.  Miss Ruth True, War Labor Policies Board, 1607 H Street, Washington, D. C. My aear Miss True: The attached memorandum from Major Tully's office will explain itself. It probably indicates ti'..at it is advisable to have these requests go direct to the War Department. Am I right in assuming tat this matter is settled, and no further word need be sent to the plant or the state department of labor? Sincerely 7ours,  MV:IMP Enclosure.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  Mary Van Kleeck, Director, Woman in Industry Service.  October 31, 1918.  From:  7ar Department, '-lajor F.  To:  ...*Ary Van:I/1(1°0'K, Director, Woman in Industry Miss . arvi(te•  Subject:  Valley Cotton rii CoriLlany, ezhis, Tenn., request to elliploy ion at  Tully.  .4%s the oricinal request of the Valley Cotton (IA Corrnam, ::errephis, Tenn., to eml,loy women at night ias not made to this office, but to you, and as this officc., would urder no circizsztances approve such request, the matter is referred hack to your office for direct action thereon.   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  F. W. Tully, Major, Ord, U. S. A. Detailed to Office of Secretary of 'dal'.  DEPARTMENT OF LABOR  Miss Van Klaeck  • To: rrom:  Miss True  In. Re:  Attached Copy of Letter from Valley Cotton Oil Company. This compiny Nrote us, enclosing  a copy of their letter to Mr. Hoapfner, who is one of Hr. Allen's ins-pectors.  We ITIAre  referred the matter to Major Tully for consideration, and are sending you this copy for your information.  3  1)y-  No.204 Ed.6-27-18-300,000   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  71 1144--   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  TALL!? COTTON OIL COWAN?' MSVPR1S, TN. Octr.oer 15, 1918.  Mr. Thcolore Elo,lpfncr, State Factory Inspector, 150 PlAdison Avenue, Memphis, Tennessee. Der..r Sir: We thank you v-ry much for your lutt-sr October lith, giving us the deoisiOn of the Nur irpartment on the 4113,1t4tion of Nomen's working h urs. Inasulch as, cottollsoed oil mills are plkiced list AS essmntii,1 iniustrios as We ttiladratbkehl it, in priority from labor, fuel, .,aid supply standpcint, we ask of you to grant us immeilote a thority to vork our f/(1e labor an telve hour bald). We have a most carious emergency at this time, for seed is beaming not and for the past few .(*ys the of our stock only labor *e have boan able to secure to turn mood, and feed fl 4 to the mill, ived Anload from Csrs has been negro omen. As explained to you, in :arson, ho,;ever, the women pt continuouAy at work. tagkAged at :In oil mill are aot We feel wife in 5aylag that they lc \lot put in o7er eight And thoso in the press room not that hours in ,.;t 31 work. wuch. We blve lire t Govoram4nt aoutrkt on lint, contract 1347, 4n4 all out outnnt is con s4 nitrher as food nuaD,Ir or munitiom. 14 line 4th your 1,4ter wm ore sending 0,0-y of this lett,r, in , 0,11c!*te, to thn 1N.r Lahor Policies Bcc•r4 at Washiiv•ton. Tours truly, VALLEY COTTON en CO.  COPY  L. C. 8,..irton, kianager•   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  WAR DEPARTMENT,  PFFICE  OF THE SECRETARY, - ovember 0, 1910. MEMORANDUM.  :iss ,an -deeck: Attached copy of memorandum just received is referred to you for your information. Attention is called to the concluding paragraph.  frz-D F. W. ttlly, j)tailed to Office of Secretary   https://fraser.stlouisfed.org Federal Reserve Bank of St. Louis  NOvsaber 5, 1918.  oo, Industrial Jervis* Office of the Ohief of Ordmam G. li.J.4444 Arostor,.. 6ection, •iMMISO Branch, 1m Secretary Telly, U. S. h. Office of the Major y Bldg., lashimgton, D. -;.• of War, 229 Statv War & Nav EHVICE OF N IN INDU3T 3ubjecit: pROOMDURE PROPOSD IT THE WOMA THE WN BET ION COOMAT TW1 DIPARTMNT 01 LAWN ION I:3S COMM IAL STR WASSACHUSIITTS rgAR SMINIONCT INM THE ORDNANCE DIPARTmENT. ING LUD INC NT AND THR WAR MOME  Prim:  FOR  14  2.  3.  Industry :lorries, Department Th. Director of the Niman in information a copy of a of Leber hqa peat us for our through i. . Tmily, U. •. letter, addresesd to Major def..1 h vioe November 1, in *do • the /soma In Industry Sor a ed for a joint investigatio by mite procedure is propos State Labor 'Medals, of all the Weems Branch, and the contractor, request exemptiome cases where Ordaance from ftate Labor Lowe. meter has not been formally die.. It is aoted that " this te procedure at am mo 'with the Comaiesien but a defini ble". once would seea desira glad to co-operate in carrying The WORMS Broach will be is agreed upon by the office of out any procedure whieh the . *man in Industry Jervice, the 4ot:rotary of War, and ctive and mapioditious handling in regard to amerooffe of them, cases.  CLARA M. 'MAD, DIRECTOR, NOUNS BRANCH, INDUSTRIAL SSRIICS SECTION, OF TO CHM 07 ORDNANCN.  orna