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October 24, 1939

CONFIDENTIAL

MEMORANDUM FOR:

M r . Despres

FROM:

A l f r e d Sherrard
RE:

CRITERIA OF PRICE CONTROL

Summary
I n c e r t a i n q u a r t e r s , v o l u n t a r y c o o p e r a t i o n between i n d u s t r y
and Government, c e n t e r i n g around the t r a d e a s s o c i a t i o n , has been
suggested as an a p p r o p r i a t e method o f r e g u l a t i n g p r i c e s .
P r i c e c o n t r o l should be designed w i t h s e v e r a l ends i n v i e w .
The most important o f these a r e :
1 . To c o n t r o l s p e c u l a t i v e accumulation o f i n v e n t o r y . This r e q u i r e s
mere s t a b i l i z a t i o n o f p r i c e s , regardless o f t h e i r l e v e l • I t might t h e r e f o r e be achieved by the v o l u n t a r y cooperation o f i n d u s t r y , since t h e
advantages o f p r e d i c t a b i l i t y are perhaps s u f f i c i e n t t o induce compliance
w i t h a s t a b i l i z e d p r i c e — e s p e c i a l l y i f i t were r e l a t i v e l y h i g h *
2 . To encourage l o n g - r u n investment and employment. The revenue
r e s u l t i n g from p r i c e r i s e s must be absorbed t o some e x t e n t i n unproduct i v e balances—such as d e p r e c i a t i o n or a m o r t i z a t i o n accounts, corporate
surpluses, or p r i v a t e s a v i n g s . Thus from t h i s p o i n t o f view t h e purpose
o f c o n t r o l would be t o keep p r i c e s as low as p o s s i b l e w i t h o u t d i s c o u r a g i n g d e s i r a b l e c a p i t a l e x p e n d i t u r e s . The t r a d e a s s o c i a t i o n i s an i n adequate instrument f o r a c h i e v i n g t h i s end, since t h e mombors o f any
i n d u s t r y are l i k e l y t o p r o f i t by h i g h p r i c e s f o r t h e i r own p r o d u c t s •
The r e p r e s e n t a t i v e s o f any p a r t i c u l a r i n d u s t r y cannot be expected t o
submerge i t s i n t e r e s t i n those o f t h e economy as a w h o l e .
3 . To prevent d i s t o r t i o n o f the i n d u s t r i a l s t r u c t u r e . Many i n d u s t r i e s may be extremely prosperous d u r i n g wartime even though t h e i r
prospects f o r t h e longer f u t u r e aro f a r l e s s sanguine. I f t h e y are
allowed t o expand now, tho r e s u l t w i l l be unwanted c a p a c i t y and stranded
workers a f t e r t h e w a r . Furthermore, d e s i r a b l e a c t i v i t y i n housing and
o t h e r consumer goods f i e l d s may w e l l be checked by t h e v e r y f o r c e s t h a t
cause undesirable expansion i n other d i r e c t i o n s . P r i c e c o n t r o l alone
cannot copo w i t h t h i s problem, since some p r i c e advances should probably
bo encouraged i n the war-goods i n d u s t r i e s as a means o f r a t i o n i n g .
Excess p r o f i t s t a x a t i o n and perhaps even export c o n t r o l should supplement
p r i c e p o l i c y i n t h i s connection.




I n d i r e c t pressure through such agencies as t h e FTC, t h e A n t i T r u s t D i v i s i o n , and perhaps even the TNEC i s probably the most e f f e c t i v e immediate approach t o the p r i c e c o n t r o l problem* I f a r e a l war
boom should develop, d i r e c t Government p r i c e r e g u l a t i o n might be necessary, but i t should be avoided as long as p o s s i b l e because o f the
a d m i n i s t r a t i v e d i f f i c u l t i e s i n v o l v e d • Meanwhile t h e Government should
a v o i d e s t a b l i s h i n g any mechanism t h a t i t cannot c o n t r o l • I n p a r t i c u l a r ,
i t should a v o i d even the appearance o f s a n c t i o n i n g p r i c e s e s t a b l i s h e d by
producers i n t h e i r own i n t e r e s t . Par b e t t e r , i n t h e absence o f d i r e c t
r e g u l a t i o n , t o a l l o w business men t o bear the onus before consumers and
t h e general p u b l i c f o r the p r i c e advances t h a t t h e y announce*




October 23, 1939
(Revised October 24)

CONFIDENTIAL

MEMORANDUM FOR:

M r . Dospres

FROM:

A l f r e d Sherrard

RE:

CRITERIA OF PRICE CONTROL

Since t h e outbreak o f "war i n Europe, suggestions f o r t h e
v o l u n t a r y c o o p e r a t i o n o f i n d u s t r y and Government f o r t h e c o n t r o l o f
p r i c e s have aga.in become p r e v a l e n t • Most o f these schemes, as i n NRA
days, give a c e n t r a l place t o t h e t r a d e associations* r e l y i n g upon them
l a r g e l y f o r enforcement as w e l l as f o r the f o r m u l a t i o n o f standards•
Such a method of r e g u l a t i o n , entered i n t o w i t h o u t c l e a r l y understood
o b j e c t i v e s , might w e l l have h i g h l y dangerous consequences•

P r i c e c o n t r o l under present c o n d i t i o n s should be designed
t o serve several purposes# The most obvious aims are discussed below,
but others could no doubt be added•
1• To c o n t r o l s p e c u l a t i v e accumulation o f i n v e n t o r y •
Inventory
accumulation i s a form o f c a p i t a l expenditure and, as such, a s t i m u l a n t
t o business * The i n c e n t i v e t o amass stocks o f commodities i s not h i g h
p r i c e s , however, but the e x p e c t a t i o n o f r i s i n g p r i c e s • When t h i s
e x p e c t a t i o n no longer e x i s t s , speculators w i l l s e l l i n order t o r e a l i z e
t h e i r paper p r o f i t s • Such sales may even reverse tho t r e n d , c r e a t i n g an
a n t i c i p a t i o n o f f a l l i n g p r i c e s and thus l o a d i n g t o f u r t h e r s a l e s • B u s i ness a c t i v i t y based upon i n v e n t o r y accumulation i s n e c e s s a r i l y p r e c a r i o u s , since an upward t r e n d o f p r i c e s cannot continue f o r e v e r • Employment, b e i n g dependent upon p r o d u c t i o n ; t h e r e f o r e f l u c t u a t e s v i o l e n t l y
d u r i n g an i n v e n t o r y boom and c o l l a p s e •
This aspect o f t h e p r i c e c o n t r o l problem might be r a t h e r successf u l l y handled t h r o u g h t h e v o l u n t a r y cooperation o f i n d u s t r y , since a
mere s t a b i l i z a t i o n o f p r i c e s — a t any l e v e l — w o u l d be s u f f i c i e n t • The
advantages o f p r e d i c t a b i l i t y might be s u f f i c i e n t t o i n s u r e compliance
w i t h a s t a b i l i z e d p r i c e — e s p e c i a l l y i f i t were r e l a t i v e l y h i g h *
Furthermore, i f p r i c e s are t o advance, a s i n g l e sharp r i s e , w i t h
no f u r t h e r movement a n t i c i p a t e d , i s p r e f e r a b l e , from t h e p o i n t o f view
o f i n v e n t o r y s p e c u l a t i o n , t o a s c r i e s of minor advances. This c o n d i t i o n




might a l s o be achieved through t r a d e a s s o c i a t i o n a c t i v i t y encouraged
by the Government, and should be welcome t o most business men*
2* To encourage l o n g - r u n investment and employment* As p r i c e s
i n general r i s e , the volume o f goods and s e r v i c e s , and t h e r e f o r e t h e
volume o f employment, represented by any g i v e n r a t e of consumer spendi n g and c a p i t a l goods purchases decreases* Thus i f employment i s t o
be maintained, the r a t e o f expenditure—by consumers and producers
together—must be increased*
To the e x t e n t t h a t p r i c e advances represent increased d i r e c t c o s t s —
i n p a r t i c u l a r , higher wages or lower p r o d u c t i v i t y per w o r k e r — t h e y proba b l y load t o some expansion o f consumer e x p e n d i t u r e * To t h e e x t e n t ,
however, t h a t t h e y are absorbed by increased d e p r e c i a t i o n or a m o r t i z a t i o n
charges or r e t a i n e d earnings, t h e r e i s no such o f f s e t t i n g c o n t r i b u t i o n t o
incomes* I f increased earnings are d i s t r i b u t e d as d i v i d e n d s , t h e e f f e c t s
w i l l be i n t e r m e d i a t e ; t h e r e w i l l be some stimulus t o consumption, but a
l a r g o p a r t of t h e increased earnings w i l l remain unspent* (Higher p r i c e s
may a l s o , o f course, be explained by increased raw m a t e r i a l c o s t s * Raw
m a t e r i a l c o s t s , however, may i n t u r n be analyzed i n t o wages, charges t o
v a r i o u s d e p r e c i a t i o n and a m o r t i z a t i o n accounts, i n t e r e s t payments, and
p r o f i t * I n other words, the revenue d e r i v e d from highor p r i c e s m u s t v i e w i n g the economy as a w h o l e — f i n d i t s way i n t o one o f theso c a t e g o r i e s
and thus produce some combination o f the r e s u l t s discussod above*)
I n any case, consumer expenditure cannot expand s u f f i c i e n t l y t o
m a i n t a i n employment as p r i c e s r i s e * Thus increased c a p i t a l o u t l a y s —
e i t h e r p r i v a t e or public—become necessary* U n t i l the c a p a c i t y o f
e x i s t i n g equipment i s s t r a i n e d , a s u f f i c i e n t volume o f p r i v a t e expendi t u r e on c a p i t a l goods i s u n l i k e l y * The obstacles t o l a r g e - s c a l e
p u b l i c investment are formidable enough t o suggest, t h e r e f o r e , the
d e s i r a b i l i t y o f vigorous p r i c e c o n t r o l *
The purpose o f c o n t r o l , f r o m t h i s p o i n t o f v i e w , would bo t o keep
p r i c e s as low as p o s s i b l e ?ri.thout d i s c o u r a g i n g d e s i r a b l e p r i v a t e i n v e s t ment* (The c r i t e r i o n o f d e s i r a b l e investment w i l l be discussed i n the
next s e c t i o n * ) For such a purpose, the t r a d e a s s o c i a t i o n i s c l e a r l y an
inadequate i n s t r u m e n t * To be sure, t h e members o f any i n d u s t r y may
b e n e f i t by low p r i c e s i n a l l other i n d u s t r i e s , b u t t h e y b e n e f i t even
more by h i g h p r i c e s f o r t h e i r own p r o d u c t . Nobody whose r e s p o n s i b i l i t y
i s p r i m a r i l y t o one i n d u s t r y can i n j u s t i c e bo expected t o submerge i t s
i n t e r e s t i n t h a t o f t h e economy as a whole* P r i c e r e g u l a t i o n f o r the
n a t i o n a l w e l f a r e can be achieved o n l y by an agency w i t h n a t i o n a l respons i b i l i t y and w i t h no o b l i g a t i o n s — pecuniary or e m o t i o n a l — t o any p a r t i c u l a r
f i r m or i n d u s t r y *




-3-

3 . To provent d i s t o r t i o n o f the i n d u s t r i a l s t r u c t u r e . I n t h o
present wartime s i t u a t i o n , many i n d u s t r i e s may bo extremely prosperous •
even though t h e i r prospects f o r the longer f u t u r e are f a r from sanguine•
Should those i n d u s t r i e s be allowod t o expand i n response t o an'ephemeral
demand, grave problems of postwar readjustment w i l l be c r e a t e d . Not
o n l y w i l l excess c a p a c i t y e x i s t — i n i t s e l f a waste o f r e s o u r c e s - - b u t
l a b o r w i l l be t r a n s f e r r e d t o regions and occupations i n which t h e r e w i l l
l a t e r be no j o b s *
Under present circumstances t h i s d i f f i c u l t y i s accentuated because
t h o v e r y i n d u s t r i e s most l i k e l y t o p r o f i t from an expansion o f exports
would p r o f i t f u r t h e r from t h e i r own cap i t a l e x p e n d i t u r e s . S t e e l , f o r
example, i s used f o r c o n s t r u c t i n g s t e e l m i l l s ; t o t h e e x t e n t , t h e r e f o r e ,
t h a t p r o j e c t s f o r i n c r e a s i n g m i l l c a p a c i t y are undertaken, the e x i s t i n g
c a p a c i t y i s f u r t h e r s t r a i n e d and t h e impetus t o oxpand i s r e i n f o r c e d .
The negative aspect o f undue development i n some f i e l d s i s t h e
i n h i b i t i o n o f d e s i r a b l e a c t i v i t y i n o t h e r s . As t h e p r i c e s o f b u i l d i n g
m a t e r i a l s r i s e , f o r example, i n response t o orders f o r p l a n t expansion
i n the heavy i n d u s t r i e s , p r i v a t e housing a c t i v i t y w i l l be r e t a r d e d .
This would be u n f o r t u n a t e n o t o n l y because b e t t e r l i v i n g q u a r t e r s are
u r g e n t l y wanted; i t would a l s o cause the unemployment o f many b u i l d i n g
workers, e s p e c i a l l y i n t h e smaller towns and i n a g r i c u l t u r a l areas, who
would be unable t o t r a n s f e r t o i n d u s t r i a l c o n s t r u c t i o n . A s i m i l a r
s i t u a t i o n might be expected i n most consumer goods f i e l d s .
This problem i s r a t h e r more complex t h a n those p r e v i o u s l y examined,
and i t s remedy cannot be s t a t e d so s i m p l y . The most obvious suggestion
i s t h a t p r i c e s o f heavy i n d u s t r i a l products should be kept down, so t h a t
t h e p r o f i t s t h a t would s t i m u l a t e and p a r t i a l l y f i n a n c e p l a n t expansion
might bo c u r t a i l e d . I f , however, demand a t present p r i c e s i s more t h a n
s u f f i c i e n t t o absorb the maximum output o f e x i s t i n g equipment, some
r a t i o n i n g device must bo found unless c a p a c i t y i s t o be i n c r e a s e d . P r i c e
advances are by f a r t h e simplest method o f r a t i o n i n g , e s p e c i a l l y under
c o n d i t i o n s i n w h i c h t h e r e i s no d e s i r e t o d i s c r i m i n a t e among customers.
R a t i o n i n g o f e x p o r t s might bo defended as a d e s i r a b l e d i s c r i m i n a t i o n i n
f a v o r o f domestic purchasers. S i m i l a r l y , p r i c e increases on products
l a r g e l y exported—implements o f war, f o r example, i f t h e present embargo
i s repealed—might w e l l bo encouraged.)
This apparent c o n t r a d i c t i o n i n aims suggests t h a t p r i c e r e g u l a t i o n
must not be considered i n i s o l a t i o n , but as p a r t o f a l a r g e r p o l i c y
designed t o minimize the i l l e f f e c t s of t h e European war upon our
economy. I n cases where p r i c e advances are allowed or encouraged,
some o t h e r device—such as an excess p r o f i t s tax-«*should be used t o




-4-

prevent i n d u s t r i a l d i s t o r t i o n and t h e a b s o r p t i o n o f income i n t o unp r o d u c t i v e balances. Conversely, i f p r i c e s are t o be kept low i n the
face o f r i s i n g demand, another method o f a l l o c a t i n g o u t p u t among
customers—possibly some form o f export c o n t r o l - - m i g h t be needed.
E q u i t y and expediency are sure t o c o n f l i c t a t times i f c o n t r o l i s
a p p l i e d a t o n l y one l e v e l o f the business s t r u c t u r e , but t h e y may
u s u a l l y be r e c o n c i l e d by a f l e x i b l e p o l i c y a p p l i e d simultaneously a t
several l e v e l s .

D i r e c t governmental p r i c e r e g u l a t i o n i s probably too cumbersome t o be w o r t h i n t r o d u c i n g except a t a time o f a c t u a l economic c r i s i s .
Perhaps the most e f f e c t i v e technique f o r h a n d l i n g t h e present s i t u a t i o n
would be an i n t e n s i f i c a t i o n o f e f f o r t by a l r e a d y e x i s t i n g agencies. The
heavy i n d u s t r i e s , which are the area o f most immediate concern, are
s u f f i c i e n t l y r e p l e t e w i t h s k e l e t a l anomolics i n t h e i r bank v a u l t s t o be
f a i r l y s u s c e p t i b l e , perhaps, t o a p r e s s u r o - b y - i n s i n u & t i o n a p p l i e d through
the A n t i - T r u s t D i v i s i o n , t h e FTC, and conceivably t h e TNEC. The p o s i t i o n
of tho Federal Government as an important purchaser o f many i n d u s t r i a l
products might p r o v i d e leverage f o r s i m i l a r i n d i r e c t i n f l u e n c e .
I f c o o r d i n a t i o n among the agoncics concerned w i t h p r i c e c o n t r o l
soems nocessary, i t could be achioved moro e f f o c t i v o l y through an i n t e r departmental committee than through a grandiose new A u t h o r i t y u n f a m i l i a r
w i t h t h e work t h a t has a l r e a d y boon done.
I t must bo emphasized, however, t h a t no form of i n d i r e c t pressure
would be s u f f i c i e n t t o combat p r i c e i n f l a t i o n i f a r e a l boom i n t h e war
i n d u s t r i e s should o c c u r , Furthermoro, no close approach t o an i d e a l p r i c e
p a t t e r n w i t h respect t o tho d e s i r a b l e l o n g - r u n a l l o c a t i o n o f resources
can be expected t o r e s u l t from such a p o l i c y o f mere opportunism. D i r e c t
p r i c e r e g u l a t i o n , nonetheless, presents such major a d m i n i s t r a t i v e d i f f i c u l t i e s , t h a t i t should bo i n t r o d u c e d o n l y when l e s s cumbersome methods
appear completely inadequate. Meanwhile, however, tho Government should
a v o i d e s t a b l i s h i n g any mechanism t h a t i t cannot c o n t r o l . I n p a r t i c u l a r ,
i t should a v o i d even tho appearance o f s a n c t i o n i n g p r i c o s e s t a b l i s h e d
by producers i n t h e i r own i n t e r e s t . Far b e t t e r , i n t h o absence o f d i r e c t
r e g u l a t i o n , t o a l l o w business men t o bear the onus before consumers and
tho general p u b l i c f o r tho p r i c e advances t h a t t h e y announce. The
i l l u s i o n o f s e l f - r e g u l a t i o n i s simply another form of the f a l l a c y t h a t
a man i s the b e s t judge i n h i s own case.




Confidential
FOREIGN HOLDINGS OF GOLD, DOLLAR BALANCES, AND AMERICAN INVESTMENTS - END OP AUSUST, 1939
( I n m i l l i o n s of d o l l a r s )

World
(outside
U.S.
)
Gold Reserves
Under earmark a t New York
Other
Total
Dollar Balances
Official
Private

GOLD, DOLLAR BALANCES, AND AMERICAN
SECURITIES ( r e a d i l y negotiable)

GOLD, DOLLAR BALANCES, AND AMERICAN
INVESTMENTS (includes i n v e s t ments not r e a d i l y negotiable^

Annual Gold P r o d u c t i o n -

1938

Germany,
Italy,

and U.S.S.R.

Smaller
European
Countries

NonEuropean
Neutrals

Unil;ed Kingdom, Franoe, and B r i t i s h Empire
Germany, I t a l y , & U.S.S.R.
Smaller European Countries
United
British British Australia &
Kingdom France Canada I n d i a
A f r i c a New Zealand Germany I t a l y U.S.S.R. Belgium Netherlands Switzerland Sweden

_

1,131
10,608
11,739

252
5,488
5,740

1,372
1,372

831
2,765
3,596

48
983
1,031

2,000
2,000

252
2,748
3,000

218
216

445
2,460

132
1,137
1,269

5
21
26

265
605
876

43
697
740

54
540
594

28
288
316

50
306
356

2,055

1,060

#

630

365

530

135

310
455
2,820

200
160
1,420

#
#
f

85
265
980

25
30
420

120
80
730

1,680

1,185

#

425

70

760

390

#

245

2,440

1,575

#

5,260

2,995

#

17,464

8,429

Total
American Investments
Securities r e a d i l y negotiable
Common stocks (market value)
Preferred stocks (market
value)
Bonds (market value)
Total (market v a l u e )
Investments not r e a d i l y
negotiable (various bases of
value)
D i r e c t investments (book
value)
Other investments (various
base8 of value)
T o t a l (various
bases of value)
Grand T o t a l (various
bases of value)

United Kingdom,
France, and
B r i t i s h Empire

19t9o4

1,145

10#004

747*

•

1,398

1,398

176

274
274

222
222

26
26

29
"29"

s

#
#

_
*
t

10
11

TT

395

#

#

#

65
40
660

#

#
#

*

*

#
#
#

#
#

#

15
40
1$6

#
#

4 — t -

I

755

25

405

#

#

#

#

#

#

125

165

55

170

#

#

*

670

195

920

80

575

*

#

#

*
#

*
#

*
#

1,650

615

1,650

270

1,075

#

#

#

#

#

5,446

2,191

3,324

3,506

1,074

277

40

204

6,116

17

2,386

205

4,244

-

3,586

3

1,649

165

_
3

f

277

11

•

222

222

487

26

26

61

193

i§3

1,150

r^ser

1

40

-

11

204

1

220
411

"W

314
455
769

"35F"

4
100

4
155

80
204

Tsr

185
400

88
267

25
1,231

43
609

153
7

24
139

T8T

25
365
390

"355—T^T " W

"W

"W
18
332

"W

275

290

#

65

30

335

25
175

47$

30
55

3?5

#
#
t

30
35

130

5
5
40

20
25

#

250

100

#

75

5

65

#

130

70

45

10

115

#

380

170

*
#

120

15

180

#

#

855

545

#

250

55

560

1,154

735

1,403

1,244

515

1,549

1,082

1,109

1,154

175

#
#

735

1,783

1,414

515

-

-

-

6

• Includes #20 m i l l i o n s of B r i t i s h Empire production outside regions shown separately.

Gold°reserves- Figures are f o r various report dates near tho end of August except that i n c e r t a i n instances where complete reports were not a v a i l a b l e f o r a recent date figures were estimated, notably i n case of
United Kingdom, France, and U.S.S.R. Dollar balances: Figures reported f o r August 30 except t h a t holdings by oountries were p a r t l y estimated i n c e r t a i n cases, notably Sweden, Belgium, and Other Europe* Foreign
investmentst Based upon Department of Commerce estimates, w i t h adjustment f o r recent ohanges. Gold production: 1938 figures p a r t l y estimated i n o e r t a i n oases, notably U.S.S.R.




5
374

TST

f Small amounts not shown separately i n a v a i l a b l e sources*

Stat

Other

Non-European
Neutrals
Ail
Latin
America Others

1,669

11

386

1,097

1,289

89

116

Form F.R. 131
BOARD OF
OF

GOVERNORS
THE

FEDERAL RESERVE

SYSTEM

Office Correspondence
To
Am

Chairman Sccles

Date ^ n b e r
Subject:

Emile Despres




R e f e r r i n g t o my memorandum o f October 2I4.
regarding Ben Cohen1 s r e q u e s t , communicated through
David Ginzburg, I have been meaning t o t e l l you t h a t
s h o r t l y t h e r e a f t e r Cohen spoke t o me d i r e c t l y about
t h i s proposal.

I t t u r n e d out t h a t t h e thought i n h i s

mind c o i n c i d e d w i t h your views i n t h e m a t t e r .

His

suggestion was t h a t a few o f us who knew each other
might f i n d i t h e l p f u l t o get t o g e t h e r on occasional
evenings i n order t o discuss general questions o f c u r r e n t
interest.

He made i t c l e a r t h a t t h i s was merely an i n -

f o r m a l suggestion which we might f o l l o w or not as we
l i k e d , and t h a t i t was i n no sense an i n s t r u c t i o n or
even a request from him.

I t appears t h a t our o r i g i n a l

doubts about t h i s were due t o t h e f a c t t h a t Cohen1 s
suggestion was somewhat garbled i n t r a n s m i s s i o n .

^

193?