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OgSan, Utaii
Oct. 17, 1950

'Dear Marriner:
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The copy of the speech you made to the Cooper ative Lee :ue
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arrived today and I was interested to see how closely I followed
the Eccles thesis in an editorial I wrote on Saturday for publication
yesterday.

Clippir^ inclosed.

You are now engaged i n that crusade

which I wrote to you some months ago should ,be launched with the
blowing of a bugl6 so your friends could rally and follow,
• The people at long last have become aroused over the deoline
in the d o l l a r ^ value.

I found this out on a 4,000 mile trip my

wife and I tools: through intermountain country to break in the new
car I bought from Bob Hinckley.

The

average people I talked to

were outraged over the continuous rise in prices and agreed that
something must be done to end the conditions under v\hich the
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average family gets less and less for its money.

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But they thihk the

best method to stop inflation is far the administration to rare bade
and issue a decree rolling back prices and preventing their rising.
You and I kn o w that the best method is to reduce the
pressure at the source rather than at the nozzle, but hew can this
be explained in y x t m a n m : a short and sweet manner, so simply put
the average man and woman can understand it?

The

Institute of

Life Insurance advertisements approach the problem but don*t
solve it.
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I think that if I were heading up a public information
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bureau to sell an anti-inflation program such as you have long
advocated I would divide the nation into groups far my missionary
work.

I would enlist the enthusiastic support first of the

millions on public assistance or on the rolls of old age and

survivors


insurance, and then of the millions who soon will be

dependent upon the government p e n si o n p l a n .
Then I b e l i e v e I would d i r e c t my e f f o r t s n e x t a t the
school te a c h e r s .
The i n s u r a n c e p o l i c y owners would be a nother group v u l n e r a b l e
t o a sharp p u b l i c e d u c a t i o n p ro g ra m .
The l a b o r unions w i l l be hard to s e l l on what I c a l l the
E c c l e s p la n and a l s o the r e t a i l m e r c h a n t s .
Of c o u r s e t h e r e are m i l l i o n s f o r whom no publi c e d u c a t i o n
i s r e q u i r e d , but some perso ns we n a t u r a l l y assumje know the
s c o r e a c t u a l l y do n o t .

For example:

I t a l k e d to a k n i t t i n g rp ods manufa cturer
a t the Weber cl u b the other
ere

t o o h i g h now.

day .

They said the

and

a C .P .A .

Those two men t o l d me bj p i c w
budget could be fciax balanced

by m erel y r e d u c in g the government e x p e n d i t u r e s for

non-m ilitary

servic e s .
N e a r l y a l l of the union men I t a l k t o want p r i c e s r o l l e d
bac k.

They oppose a program c a l li n g , upon them to save more.

r e s e n t r e g u l a t i o n s t h a t make i t more d i f f i c u l t for t h e i r
t o a c q u i re the t h i n g s the f a m i l y

fam ilies

wants.

The t cug h job i s to co nv ince t h e s e people t h a t
a n t i - i n f l a t i o n p l a n s won’ t work, and t h a t
E c c l e s type w i l l work,

They

their

a program of the

that alth o ug h the E c c l e s pl an w i l l mean

some h a r d s h i p and d i s c i p l i n e the end r e s u l t s w i l l

be worth the

sacrifices.
I t vd.ll

not be an easy t a s k to convince the man who wants

a house t h a t i t i s to his b e s t i n t e r e s t
him to a c q u i r e the ho u se.
an a u t o m o b i l e , r e f r i g e r a t o r

The same w it h the f a m i l y eager for
or other, a p p l i a n c e .

c h a l l e n g e f or p u b l i c i s t s i f th e r e




to make i t d i f f i c u l t f or

ever was one.

Here i s a

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It*s going to ber tough to indue q the people to buy

government bonds.

Around this office the boys are talking about MlvV

how much better off they would be if they had started ten years ago
to buy common stocks

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I was asked yesterday by a thoughtful person how the
adoption and acceptance by the average people of a program calling
upon them to work harder and save more would prevent the war
contractors

(from bidding up prices the government has to pay for

military supplies.

The question was inspired by the news that

a big sulphur outfit had raised its prioes.
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I haven’t the complete answer to that one.
Can you help
me out?

I suggested that profiteering among war contractors

frolickiiB

the refreshing torrent of government expenditures
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would be controlled through re-negotiation of contract prices,
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I have

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also been asked whether prices of food and

clothing w o n ’t go out of siglif after,the average family is
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slowed down on its purchases of larger items and thus has more
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money with which/,to outbid the other fellow in the food and
clothirg markets.
What’s the answer on-that?
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do something about farm price supports?

Have we gpt to t:

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What I have been trying to say i n ‘this long letter is that
we have at last, aroused the people to, their plight in*the
the dollar’s purchasing power.

matter of

They want something to be done

about it*

The job is to convince them there is not an easy way
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to do this.
I have enough confidence in the people to believe they
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will submit to the required disciplines when convinced they ere
necessary.



Convincing them will be a hard but interesting job
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* nv*n ai*tv*find ad vertisin g men

and Deonle like vou.

who must g i v e d i r e c t i o n to the p r o g r a m .
more i n t e r e s t i n g , and e x c i t i n g

I c a n ' t t h i n k of a n y t h i n g

th a n t o be engaged i n t h i s

cru sa d e

t o b r i n g abo ut a change i n c o n d i t i o n s and t h i n k i n g t h a t w i l l
b u i l d up the pur cha s i n g power of the
For your i n f o r i r a t i o n about

d o llar.

the p o l i c a i

I had a t a l k w i t h P l a t t F u l l e r , the

scene in Utah.

t r u c k i n g m ag n ate .

He r e c e n t l y

came over t o the D e m o cr a t ic p a r t y and i s a c a n d i d a t e to t h e
l e g i s l a t u r e from h is
is

d i s t r i tj

convinced Thomas, Granger

sa i d

(and t h i s

matter

is

that

P l a t t to ld me he

and i) 0 3 0 r:e w i l l be r e - e l e c t e d .

i n t e r e s t i n g and i n l i n e

o f the l e t t e r )

men he knows t h a t

i n Ogden.

with the s u b j e c t

t h e r e i s a f e e l i n g among b u s i n e s s

i f R e p u b l i c a n s were e l e c t e d

t h e y perhaps would

become to o d r a s t i c on t h e a n t i - i n f l a t i o n f r o n t and t h i s
be good f o r b u s i n e s s *




He

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October

2U, 1950,.

Mr. Darrell J. Greenwell,
Ogden Standard-Examiner,
dgden, Utah.
Dear Mr. Greenwell:
Your letter of October 17, addressed to
Mr. M. S. Eccles, arrived just before Mr. Eccles
was catching a plane, going to Utah. He asked that
I drop you a note acknowledging receipt of your
letter and the editorial you enclosed. He asked
me to say that he expects to be in Utah for a few
weeks and hopas he may have an opportunity to see
and visit with you while there.
Very truly yours,

Va Lois Egbert,
Secretary to Mr. M. S. Eccles.

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